What is the Business Marketing Channels? Answer in www.casestudyandprojectreports.com

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Business Marketing_

Marks : 80

NB.1) All questions carry equal marks.

2) All questions are compulsory.

Q.No.1.write a short note (any two) (10)

a) Customer Retention and Maximization

b) The One-to-One Media

c) The Character of Business Marketing

Q.No.2.What is Business Marketing? Discuss the Character of

Business Marketing (10)

Q.No.3.what is the Market Opportunities in term of Current and

Potential Customers. (10)

Q.No.4.What is Marketing Strategy? How do integrate Marketing

into the Fabric of the Firm (10)

Q.No.5.What is the Business Marketing Channels? How do you

Create Customer Dialogue (10)

AN ISO 9001 : 2000 CERTIFIED INTERNATIONAL B-SCHOOL

Q.No.6. Discuss various ways of developing and Managing

Products? (10)

Q.No.7. Discuss the ways to Evaluate Marketing Efforts? What are

various programs for the Customer Retention management? (10)

Q.NO.8.Define and distinguish Business Markets and Business

Marketing .As a marketing manager how will you identify

Organizational Buyer Behavior. (10)

All the Questions are Compulsory:-

1. Discuss the various provisions WTO has made for the developing countries? Critically evaluate the impact of WTO on the India.

2. Discuss the present status of technology in India and Indian business organization. Discuss the role of technology in the development of India.

3. Briefly describe the process of formation of company according to the company law? Describe the various modes of winding up of companies.

4. Describe the various approaches to international business. Discuss the reasons why organizations cross borders. Discuss the impact of MNCs on the host country.

5. Explore and explain the cross-culture dimension of international personnel management.

6. Compile stock market data for a few specific countries. Attempt a comparative trend analysis to throw light on nation-specific investment climate.

7. Would you accept the view that economic and non-economic variables interact each other on the domain of business environment? Explain.

8. In what sense, is ‘India going global’? Develop some counter argument to conclude that it is a long way for India to go really global