ISBM EMBA ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

ISBM EMBA ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
CONTACT:DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Advertising
Answer the following question.
Q1. What is the role of advertising in marketing mix? (10 marks)
Q2. Explicit role of advertising. (10 marks)
Q3. Why does a developing country like India need advertising? (10 marks)
Q4. Explain disadvantages of large advertising agency. (10 marks)
Q5. Describe about writing strategy. (10 marks)
Q6. Which factors influencing the marketing mix? (10 marks)
Q7. What are the needs of advertising & promotion? (10 marks)
Q8. Effect of advertising on product quality. (10 marks)

 Business Ethics
Answer the following question.
Q1. Give pts of Narasimhan Committee Report (1991)? (10 marks)
Q2. Discuss managers role in business ethics. (10 marks)
Q3. How morality is useful in business? (10 marks)
Q4. Give need for consumer education. (10 marks)
Q5. Write a note on consumerism. (10 marks)
Q6. What is imperative need? (10 marks)
Q7. Give benefits of ISO 9000 quality systems. (10 marks)
Q8. What are some of the key strategies that a company can adopt to manage International Human Resource ? (10 marks)

Consumer Behaviour
Answer the following question.
Q1. What is the significance of relationship marketing in the present marketing environment? (10 marks)
Q2. Discuss motive arousal (10 marks)
Q3. Write a note on price perceptions (10 marks)
Q4. Determine how many segments does marketers enter (10 marks)
Q5. Show that needs and goals are dynamic (10 marks)
Q6. What are memory concepts relevant in advertising. (10 marks)
Q7. Write a note on persuasive communication (10 marks)
Q8. Discuss symbols of status. (10 marks)

 Human Resource Management
Answer the following question.
Q1. Describe characteristics of management development. (10 marks)
Q2. Benefits of strategic manpower planning. (10 marks)
Q3. Write short note on framing strategy. (10 marks)
Q4. What are characteristics of HRIS? (10 marks)
Q5. Explain 5 objectives of sound wage policy. (10 marks)
Q6. What is performance metric? (10 marks)
Q7. What is attitude survey? & explain its basic purpose. (10 marks)
Q8. Describe activities required for man power planning. (10 marks)


 International Business
Answer the following question.
Q1. What are the factors that affect international pricing ? (10 marks)
Q2. How does political atmosphere effects international business ? (10 marks)
Q3. What is International Business Risk ? (10 marks)
Q4. What is International Monetary Fund (IMF) ? Also list the reasons for its development ? (10 marks)
Q5. Explain significance of Overseas Production ? (10 marks)
Q6. Technology & tech initiatives in IDBI ltd. (10 marks)
Q7. Explain David Ricardo’s comparative advantage theory. (10 marks)
Q8. Discuss five points about directions of India’s foreign trade. (10 marks)

 Marketing Management
Answer the following question.
Q1. How marketing Research and Distribution Management is done in Rural Markets? (10 marks)
Q2. What are the various tools of Public Relations? (10 marks)
Q3. What is Selling Process? (10 marks)
Q4. What is Sales Management? And how its evolved to personal selling? (10 marks)
Q5. What are the problems in implementing integrated Marketing Communication? (10 marks)
Q6. state the concept of Product Life Cycle (PLC) and Marketing Strategies for PLC stages? (10 marks)
Q7. What is Importance of Marketing as a subject of study? (10 marks)
Q8. Explain how culture influences consumer behavior in context to the Indian market? (10 marks)


 Operation Management
Answer the following question.
Q1. Explain the process of collaborative planning? How is available to promise involved? (10
marks)
Q2. How are steady-state results achieved in a simulation? (10
marks)
Q3. Define the strategic goals of supply chain management and indicate how element of a supply chain (purchasing,
production, inventory and transportation and distribution) has an impact of these goals?
(10
marks)
Q4. Explain the basic steps involved in process innovation? (10
marks)
Q5. What is the logic of Taguchi methods? (10
marks)
Q6. List four basic operations strategies. (10
marks)
Q7. What are the major decision areas in P/OM? (10
marks)
Q8. What is production/operations? (10
marks)


Principles and Practice of Management
Answer the following question.
Q1. Mention the scientific principles of management and also specify the features of scientific management. (10 marks)
Q2. What are the various types of functional budgets? (10 marks)
Q3. Difference between (i) authority & responsibility (ii) authority & power. (10 marks)
Q4. Discuss steps of planning. (10 marks)
Q5. Explain advantages of autocratic leadership. (10 marks)
Q6. Disadvantages of written communication. (10 marks)
Q7. Characteristics of the organizational chart. (10 marks)
Q8. Distinguish between delegation & decentralization. (10 marks)

Suppy Chain Management
Answer the following question.
Q1. Write a note on supply chain performance measures? (10 marks)
Q2. Write a note on Warehouse capacities ? (10 marks)
Q3. Explain the retail industry under e-commerce. (10 marks)
Q4. What do you mean by selecting an appropriate strategy (10 marks)
Q5. What is importance’s of business processes. (10 marks)
Q6. What are the issues of 3PL implementation issues (10 marks)
Q7. Write the impact on transportation & Fulfillment. (10 marks)
Q8. What are the requirements for RSP (10 marks)