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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/-: 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. How does the environment concerning human resource management in India
vary from that of developed countries? Elaborate.
2. Manpower planning is considered as the most primary and important task of HR
department internationally. Why is it not so in India? Also discuss the
consequences of not planning manpower requirements.
3. Your Organisation is a multinational company based at India. Simultaneously
three executives looking after three geographical area decides to quit. The top
Management is asking you to conduct the exit interview for those tendered their
resignation. How would you organize the exit interview? Will you impress upon
them to continue? If “Yes” why? If “No” Why Not?
4. Oil Refinery Company in Riyadh is recruiting supervisory staff for its refinery
operation. Suggest suitable recruiting process for the company.
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. “Major environmental influences always have an impact on International
marketing” – Discuss the above statement with recent live examples.
2. Discuss briefly, modes to enter international market and recommend mode of
entry and its implications for success of a new product across multiple markets.
3. “Modern marketing concept is applicable to all business organisations
irrespective of their size or nature of the goods or services marketed”- Do you
agree or disagree? Give your justification.
4. Branding is hot topic in board rooms around the world because most CEOs
recognise that the strong brand is a powerful driver in shareholder value. In this
connection, what are the key elements that contribute to brand equity? Is it
possible to quantify brand equity? If so How? Give recent examples.
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
2. Elaborate the different criteria and difficulties in evaluating foreign projects
while making international investment decision for developing countries
investors.
3. Critically evaluate the International Financial Market Instruments. Discuss the
internal and external techniques of risk involved in the International Business.
4. What do you understand by International Portfolio Investment? Critically
evaluate the key elements of taxation with suitable examples.
3
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. Mr. Sarath, CEO of a Multinational company has decided to construct a
warehouse in the central part of the India. He approaches you for designing the
warehouse. Counsel Mr. Sarath in designing the warehouse with different sizes
and shapes and explain its relationship with material-handling system. Suggest
the reason for constructing different designs of warehouses by explaining its
advantages and disadvantages.
2. Mr. Puneeth has recently opened a logistical service agency. When he enters into
the business, many agencies face different legal problems related to logistical
operations. Mr. Puneeth does not know how to run the business without any
legal problem. As a logistical legal consultant, advise Mr. Puneeth about various
transport regulations to overcome legal problems.
3. You are assigned the position of Chief Manager in a logistics company located at
Mumbai. You have customers across globe. Your responsibility is to collect the
goods from various sources and export it from the nearest port. How do you do
the operation, and explain the problems you may face during the logistical
operations?
4. “Supply chain management is need of the hour for current business scenario” –
Substantiate your views for the above statement by explaining the real time
success stories of any three business firms of your choice.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. AMUL is the India’s largest food products organization and the market
leader in whole milk, condensed milk, milk powder, butter, cheese, ice
cream, dairy whitener and sweets. “Amul-Diversifying for Growth” looks at
how the co-operative integrated approach adopted by Amul has been
successfully used to dominate the dairy products market and how it is
utilizing its strong brand name to diversify into non-dairy products,
processed foods, and other products. Discuss.
2. India’s strict regulations against allowing FDI in retail sector prevent the
entry of the foreign retailers to our country. Discuss the attempt of foreign
retailers to enter the land of opportunities through different strategies.
3. Explain the Leadership Re-organization. Discuss about Wipro’s Co-CEO
model. Will Wipro achieve what it set out to do by appointing Co-CEOs?
4. Transformation of an Indian Family Business into a globally competitive
Firm: Illustrate how companies from emerging market like Mahindra &
Mahindra (M&M) from India are competing globally by leveraging on their
core competencies.
4
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Briefly explain the Export and Import policy (2002-2017) of India. Identify the
gains and losses of those policies.
2. Enumerate the procedures to establish a new Export Oriented Units and explain
the terms of shipment and processing of export order.
3. Elucidate the risks involved in export and also discuss about the export
incentives and Duty exemption schemes for importing capital goods.
4. Elaborate the impact of current monetary policies on India’s International trade.
2.7.1 INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. A company manufacturing electronic goods wants to know how best it can
satisfy its potential buyers in the Asian market. Give your suggestions for
formulating an appropriate marketing research proposal.
2. According to your understanding, is the process of product research is
important in International marketing? Justify.
3. Discuss the major ethical issues in International marketing with three
examples.
4. Assume you are appointed as a marketing head in a leading FMCG company in
India. As part of the development process the company wants to expand its
business operations internationally to its neighboring countries. You are given
the task as following. a) Identifying the market and its segmentation b) Studying
the consumer behavior c) Do product research d) Examining the market
opportunities. Narrate your role to carry out the above task by doing market
research.
2.7.2 EXPORT AND IMPORT FINANCE
1. Line of Credit is a short term sources of finance for exporter & importer – will
you accept? Explain with examples.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss and also explain the reasons for variation of the inflation rate.
3. “Export incentives are major factors to encourage the EXIM business”- Do you
agree? Explain with suitable examples.
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – Prove it.
M.B.A. [I.B.] – 2ND YEAR – Assignment - AUP/551/C-350
ANNAMALAI UNIVERSITY PRESS - 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies
2.2 MANAGEMENT INFORMATION SYSTEM
1. How can information Technology support a company’s business processes and
Decision Making, and give it a Competitive Advantage? Give examples to
illustrate your answer.
2. Why do you think there have been so many business failures among “dot-com”
companies that were devoted only to retail e-commerce?
3. Explain the management information system in various marketing strategy
which are adopted by various company. Explain with examples.
4. Discuss the executive information system and executive support system in
various marketing organisation.
2.3 DATABASE MANAGEMENT SYSTEM
1. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
2. How to write programs that manipulate a network database—including such
tasks as searching for and retrieving records from the database; inserting,
deleting, and modifying records; and connecting and disconnecting records from
set occurrences.
3. Consider the following relations: BRANCH (branch _name, branch _city, assets),
ACCOUNT(accno, branch _ name , balance), DEPOSITOR (customer _ name.
accno, customer_ street, customer city). Write the SQL statements for the
following :
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is
maximum
c) List all the customers whose account balance is minimum.
3
d) List all the customers who have an account at all the branches located in a
specific city.
e) Demonstrate how you delete all account tuples at every branch located in
specific city.
4. Draw the various schemes of baking system and explain the involvement of view
levels of data abstraction.
2.4 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.5 ENTERPRISE RESOURCE PLANNING
1. How will you execute the Gap Analysis phase of ERP implementation for a very
large manufacturing industry? Discuss the steps involved in this scenario.
2. Explain the Planning and Execution Model based on integrated process for a
service industry.
3. Discuss the common myths about ERP and find practical solutions for
dispelling them in your organization.
4. Most companies today have made significant investments in information
technology systems. Write a case study of Integrating ERP, CRM and SCM
creates a single view of organizational profitability.
2.6 DATA WAREHOUSING AND DATA MINING
1. Explain the schemas which are used in a data warehouse design with suitable
examples. Which schema design is more popular? Draw a schema design for a
university admission system. Consider appropriate dimensions and fact table as
required.
2. How can business dimensions be useful for defining requirements in a business
data warehouse? in which situation jad methodology may be useful for
collecting requirements?
4
3. Compare rolap with molap servers. Which one do you consider more appropriate
for data warehouse applications and why?
4. Develop an algorithm for classification using decision trees. illustrate the
algorithm with a relevant example.
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. Company has the plan to implant software applications to manage its inverting
function.
a) Identify the options available towards providing inverting solutions. Narrate
the comparative advantage and disadvantages of each option.
2. Identify the organization providing software solutions for retail applications
a) Develop the project network diagram that can support the implementation
scheme for such retail solutions.
3. Bring out the organization involved in implementing software solutions.
a) Narrate the role of project support office for such organizations.
4. Identify the key deliverables in core banking solutions.
2.7.2 ADVANCED WEB DESIGN
1. Web Programming HTML Elements with Cascading Style Sheet (CSS)- Discuss
2. Enumerate the role of DOM (Document Object Model) in website Development
3. Illustrate your views on the data types supported by VB Script, and conditional
statements in VB Script
4. On click, on mouse over, on mouse out, on change and on submit event types in
JavaScript with example programs.
M.B.A.[I.S.] Assignment - 2ND YEAR - AUP/551/C-200
ANNAMALAI UNIVERSITY PRESS 2018 -2019
1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2018 - 2019
ASSIGNMENT TOPICS
2.1 HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
2.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. 1. Female Cosmetics, 2. Children Health
Drinks and 3. Adult Bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- comment on this
statement.
2.4 OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
3
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. ABC & CO Ltd wishes to setup a paper manufacturing unit in the sub urban
area of your city. You have been assigned to examine the preliminary
requirements and to conduct a feasibility study. What factors you will consider
to study the technical and economic feasibilities of the project. Give an outline
of the feasibility report.
2. ‟Detailed project report forms the foundation on which the entire super
structure of the project is built,” if it is weak, the project cannot withstand the
turbulent times ahead. Discuss bringing out the do’s and don’ts of a good
report.
3. Discuss about the infrastructure projects in the context of present day’s
economic developments of the country. Brief out the common problems
associated with it and the efforts made by the government to solve the same.
4. Why do role models impact the decision of people to become the entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a failed
business is more or less likely to start his or her own business than a person
whose parents were managers of large established companies?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. Do you think that the rules laid down on the various Acts pertaining to labour
welfare are employer friendly or employee friendly? Justify your stand with valid
examples.
2. What is your view that a small organization having an employee strength of 10 -
30 cannot implement employee welfare measures as per the prescribed Act or
beyond the purview of the Act? Discuss with supportive evidences.
3. “Providing too many benefits to employees leads to industrial unrest hence they
should be kept within certain limit”. Do you agree? Justify your stand.
4. “The Government plays an important role in establishing a better industrial
relations and it passes various laws to protect the interest of both employers
and employees”-Discuss.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a pharma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information.
System towards hiring, training and allocating tasks – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Marketing research is undertaken to guide managers in the analysis of
marketing problems. Elucidate.
2. If you have to conduct interviews in a field survey, describe how you would
establish a rapport with respondents.
3. “Knowledge about individual’s exposure to various media of communication will
enable the marketer to understand consumer social behaviour:” Do you agree
with this statement? Why?
4. How dogmatism and cognitive personality factors affect the purchase behaviour
of consumer.
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
5
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject? Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?
2. Visit a manufacturing industry find out the areas in which control chart are
used. Prepare a detailed report.
3. Visit a manufacturing organization. Monitor the organization structure and
functions of the production planning and control department. Prepare your
detailed report.
4. Visit a manufacturing organization. Collect all relevant information regarding
vendors of the organization. Prepare a detailed report on the vendor
management practice of the organization.
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2.7.4 PM : (b) QUALITY MANAGEMENT
1. Quality and profitability are incompatible objectives.'' Do you agree? Write the
quality and profitability factors for FORD motor.
2. How would you provide for quality assurance in financial services being offered
by a NBFC?
3 How a quality awards can be planned and the formalities can be achieved? Write
the ISO awards in automobile manufacturing industry.
4. How the core competencies its reliability of the strategic alliances for ensuring
quality? Write the factors on health care industry in India.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.
2. What are the methods adopted to draw various types of Charts in Excel. Draw
any three Charts of your choice. (Attach the printout copy of the charts from
Excel sheet).
3. Mail Transfer Agent (MTA) role in e-mail is important – do you agree, bring out
the types and issues in it.
4. An organization wants to computerize the HR department and network their
activities. Prepare a presentation on the merits and demerits of computerizing
and prepare the slide animation and transition explaining the challenges of
network activities. (Attach the print out copy of PPT).
2.7.5 (b) INFORMATION TECHNOLOGY
1. List and explain the issues involved in development of a business website.
2. Describe the various methodologies used in Business Process Reengineering
and compare these methodologies.
3. Discuss the issues to be considered in planning, design and implementation of
Cross Functional Integrated ERP Systems.
4. Manufacturers of a mobile phone may assume unique name, address, contact
details with model number and type. One manufacturer made one product and
different manufacturers may have different products with the same model
number. But no manufacturer would have two products with the same model
number. With the help of unique identity number customers are identified and
have email id and physical address. Many customers may live at the same
physical address, but to assume that no two customers have the same mail id.
One customer placed an order with unique order number and date. For each
order there are one or more products ordered and there is a quantity for each
product on the order. Draw an E/R diagram to capture the above information.
M.B.A. – 2nd Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “Change is easy to devise but difficult to implement and nearly impossible to
sustain”. – Discuss with live examples from any industry of your choice.
2. Mr. Ramesh, CEO of a company is going to introduce mechanization in his
company to speedup the production process. This leaves 10% of employees to be
unemployed. The casual laborers resist this mechanization process. Assume
that you are consultant; intervene in this issue and act as consultant to both
Mr. Ramesh and the employees.
3. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
4. Bring out an essay on the OD in Multinational companies after 2010.
2.2 TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a Parma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.3 LABOUR WELFARE
1. A Workman under the influence of drink touched a live wire while working at a
machine and instantaneously died. His wife claimed compensation, but the
employee took the plea that he was not liable as the accident arouse out of a
default by the workman. Critically, evaluate and comment on the incident.
2. Write the various statutes enacted by Indian parliament from time to time and
various schemes implemented by the government for the welfare of the child,
female and contract labourers in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. The services of employer were terminated due to closure. But the apex court
held that the services to be continued on same terms and conditions either in
the government or in the government operations. Discuss.
3
2.4 INDUSTRIAL RELATIONS
1. Critically evaluate the existing statutory machinery available for settling
industrial dispute in India. Are they effective? Give your suggestion.
2. “Grievance handling has been called day-to-day collective bargaining. It involves
the continuing interpretation of the collective bargaining agreement but usually
not its renegotiation.” – Converse the statement with suitable examples.
3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate
the statement clearly identifying the “means” and “ends”.
4. “For peaceful evolution of the economic system in a democratic basis, it is
essential that workers participation in management should be accepted as a
principle and urgent need.” – Do you agree with the statement? Justify your
answer.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare the Salary template of Three Companies and find out the one that has
the most amount of Tax Saving schemes.
2. Do a Web Search of Indian Industries using the term salary survey, find out the
most relevant and up-to-date information on the same.
3. Give the SWOT – Analysis report on the 7th Pay Commission Recommendations.
4. How to impose rules and policies on compensation in terms of salary and other
benefits for managerial personnel. What process would you adopt in revision of
existing salary structure of an organization?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
4
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree (or)
disagree with the statement? Explain.
M.B.A.[H.R.M.] – 2ND YEAR - Assignment- UAP/551/C-1900
ANNAMALAI UNIVERSITY PRESS 2018 - 2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are
the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and
has identified shampoo with conditioner to rural markets. The product is not
new to the market. However, the competitive advantage for the company is in
technology and product formulation. Assume you are appointed as a product
manager for the company. Describe in detail the formulation of marketing
strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and
customer unfriendly attitude. Also employees of the branch does not assign due
weightage to physical attraction in the environment. Suggest the bank on the
strategy it should implement on the operations, technology and people fronts
including all or any elements of the 7 Ps in order to attract high profile
customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to increase
the influx of high spending tourists coming from abroad. Also make use of the
Indian traditional knowledge and sell books based on it in the markets abroad.
Describe your plan and explain how you would go about it to promote it in
foreign markets.
2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has decided
to add some new items to the menu, but prior to that they want to know more about
their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the
student cafeteria. Which survey methods can be used to obtain this information?
Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation
program for its sales people. The largest sales territory is selected, the new
program is implemented and the effect on sales is measured.
3
b) Procter and Gamble wants to determine if a new package design for Tide is more
effective than the current design. Twelve supermarkets are randomly selected in
Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In
the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information
System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
4
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction..
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? – Explain.
M.B.A.[M.M.] – 2nd Year – Assignment- UAP/551/C-600
ANNAMALAI UNIVERSITY PRESS 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 lakhs for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?
2.2 INTERNATIONAL FINANCE
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
3. Critically evaluate the International Financial Market Instruments. Discuss the
internal and external techniques of risk involved in the International Business.
3. “A non- financial firm should always completely hedge all its exposures to
environmental risk factors such as exchange rates and interest rates.” Critically
discuss this recommendation.
4. Real exchange rate changes are measured by adjusting nominal exchange rate
changes by inflation differentials, the latter in turn being measured by some
price index such as WPI or CPI. It is said that a firm faces operating exposure
only if real exchange rates change. Is this strictly true? Why or why not?
2.3 DERIVATIVES MANAGEMENT
1. “Derivatives are considered as risk management tools used by organizations/
investors/individuals”. Critically evaluate the statement.
2. “The basic purpose of derivatives instruments is to provide commitments to price
for future dates for giving against adverse movement in future prices”. Discuss
and critically evaluate the statement.
3. “Forward contracts acts as fore-runners of futures market”. Critically evaluate
the statement in light of growth of forward market Worldwide.
4. “Options are the safest instrument for investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits”. Critically evaluate the above statement
with suitable examples.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Risk cannot be avoided but can be minimised- Discuss.
3. Risk avoidance is a negative treatment of risk rather than a positive technique –
Elaborate.
4. Discuss the major types of risk that are associated with great financial
insecurity.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
2. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believe that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
4
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? Explain.
M.B.A.[F.M.] - 2ND Year – Assignment-AUP/551/C-1200
ANNAMALAI UNIVERSITY PRESS 2018 -2019
CONTACT:
ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/-: 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. How does the environment concerning human resource management in India
vary from that of developed countries? Elaborate.
2. Manpower planning is considered as the most primary and important task of HR
department internationally. Why is it not so in India? Also discuss the
consequences of not planning manpower requirements.
3. Your Organisation is a multinational company based at India. Simultaneously
three executives looking after three geographical area decides to quit. The top
Management is asking you to conduct the exit interview for those tendered their
resignation. How would you organize the exit interview? Will you impress upon
them to continue? If “Yes” why? If “No” Why Not?
4. Oil Refinery Company in Riyadh is recruiting supervisory staff for its refinery
operation. Suggest suitable recruiting process for the company.
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. “Major environmental influences always have an impact on International
marketing” – Discuss the above statement with recent live examples.
2. Discuss briefly, modes to enter international market and recommend mode of
entry and its implications for success of a new product across multiple markets.
3. “Modern marketing concept is applicable to all business organisations
irrespective of their size or nature of the goods or services marketed”- Do you
agree or disagree? Give your justification.
4. Branding is hot topic in board rooms around the world because most CEOs
recognise that the strong brand is a powerful driver in shareholder value. In this
connection, what are the key elements that contribute to brand equity? Is it
possible to quantify brand equity? If so How? Give recent examples.
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
2. Elaborate the different criteria and difficulties in evaluating foreign projects
while making international investment decision for developing countries
investors.
3. Critically evaluate the International Financial Market Instruments. Discuss the
internal and external techniques of risk involved in the International Business.
4. What do you understand by International Portfolio Investment? Critically
evaluate the key elements of taxation with suitable examples.
3
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. Mr. Sarath, CEO of a Multinational company has decided to construct a
warehouse in the central part of the India. He approaches you for designing the
warehouse. Counsel Mr. Sarath in designing the warehouse with different sizes
and shapes and explain its relationship with material-handling system. Suggest
the reason for constructing different designs of warehouses by explaining its
advantages and disadvantages.
2. Mr. Puneeth has recently opened a logistical service agency. When he enters into
the business, many agencies face different legal problems related to logistical
operations. Mr. Puneeth does not know how to run the business without any
legal problem. As a logistical legal consultant, advise Mr. Puneeth about various
transport regulations to overcome legal problems.
3. You are assigned the position of Chief Manager in a logistics company located at
Mumbai. You have customers across globe. Your responsibility is to collect the
goods from various sources and export it from the nearest port. How do you do
the operation, and explain the problems you may face during the logistical
operations?
4. “Supply chain management is need of the hour for current business scenario” –
Substantiate your views for the above statement by explaining the real time
success stories of any three business firms of your choice.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. AMUL is the India’s largest food products organization and the market
leader in whole milk, condensed milk, milk powder, butter, cheese, ice
cream, dairy whitener and sweets. “Amul-Diversifying for Growth” looks at
how the co-operative integrated approach adopted by Amul has been
successfully used to dominate the dairy products market and how it is
utilizing its strong brand name to diversify into non-dairy products,
processed foods, and other products. Discuss.
2. India’s strict regulations against allowing FDI in retail sector prevent the
entry of the foreign retailers to our country. Discuss the attempt of foreign
retailers to enter the land of opportunities through different strategies.
3. Explain the Leadership Re-organization. Discuss about Wipro’s Co-CEO
model. Will Wipro achieve what it set out to do by appointing Co-CEOs?
4. Transformation of an Indian Family Business into a globally competitive
Firm: Illustrate how companies from emerging market like Mahindra &
Mahindra (M&M) from India are competing globally by leveraging on their
core competencies.
4
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Briefly explain the Export and Import policy (2002-2017) of India. Identify the
gains and losses of those policies.
2. Enumerate the procedures to establish a new Export Oriented Units and explain
the terms of shipment and processing of export order.
3. Elucidate the risks involved in export and also discuss about the export
incentives and Duty exemption schemes for importing capital goods.
4. Elaborate the impact of current monetary policies on India’s International trade.
2.7.1 INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. A company manufacturing electronic goods wants to know how best it can
satisfy its potential buyers in the Asian market. Give your suggestions for
formulating an appropriate marketing research proposal.
2. According to your understanding, is the process of product research is
important in International marketing? Justify.
3. Discuss the major ethical issues in International marketing with three
examples.
4. Assume you are appointed as a marketing head in a leading FMCG company in
India. As part of the development process the company wants to expand its
business operations internationally to its neighboring countries. You are given
the task as following. a) Identifying the market and its segmentation b) Studying
the consumer behavior c) Do product research d) Examining the market
opportunities. Narrate your role to carry out the above task by doing market
research.
2.7.2 EXPORT AND IMPORT FINANCE
1. Line of Credit is a short term sources of finance for exporter & importer – will
you accept? Explain with examples.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss and also explain the reasons for variation of the inflation rate.
3. “Export incentives are major factors to encourage the EXIM business”- Do you
agree? Explain with suitable examples.
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – Prove it.
M.B.A. [I.B.] – 2ND YEAR – Assignment - AUP/551/C-350
ANNAMALAI UNIVERSITY PRESS - 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 ORGANIZATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies
2.2 MANAGEMENT INFORMATION SYSTEM
1. How can information Technology support a company’s business processes and
Decision Making, and give it a Competitive Advantage? Give examples to
illustrate your answer.
2. Why do you think there have been so many business failures among “dot-com”
companies that were devoted only to retail e-commerce?
3. Explain the management information system in various marketing strategy
which are adopted by various company. Explain with examples.
4. Discuss the executive information system and executive support system in
various marketing organisation.
2.3 DATABASE MANAGEMENT SYSTEM
1. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
2. How to write programs that manipulate a network database—including such
tasks as searching for and retrieving records from the database; inserting,
deleting, and modifying records; and connecting and disconnecting records from
set occurrences.
3. Consider the following relations: BRANCH (branch _name, branch _city, assets),
ACCOUNT(accno, branch _ name , balance), DEPOSITOR (customer _ name.
accno, customer_ street, customer city). Write the SQL statements for the
following :
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is
maximum
c) List all the customers whose account balance is minimum.
3
d) List all the customers who have an account at all the branches located in a
specific city.
e) Demonstrate how you delete all account tuples at every branch located in
specific city.
4. Draw the various schemes of baking system and explain the involvement of view
levels of data abstraction.
2.4 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.5 ENTERPRISE RESOURCE PLANNING
1. How will you execute the Gap Analysis phase of ERP implementation for a very
large manufacturing industry? Discuss the steps involved in this scenario.
2. Explain the Planning and Execution Model based on integrated process for a
service industry.
3. Discuss the common myths about ERP and find practical solutions for
dispelling them in your organization.
4. Most companies today have made significant investments in information
technology systems. Write a case study of Integrating ERP, CRM and SCM
creates a single view of organizational profitability.
2.6 DATA WAREHOUSING AND DATA MINING
1. Explain the schemas which are used in a data warehouse design with suitable
examples. Which schema design is more popular? Draw a schema design for a
university admission system. Consider appropriate dimensions and fact table as
required.
2. How can business dimensions be useful for defining requirements in a business
data warehouse? in which situation jad methodology may be useful for
collecting requirements?
4
3. Compare rolap with molap servers. Which one do you consider more appropriate
for data warehouse applications and why?
4. Develop an algorithm for classification using decision trees. illustrate the
algorithm with a relevant example.
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. Company has the plan to implant software applications to manage its inverting
function.
a) Identify the options available towards providing inverting solutions. Narrate
the comparative advantage and disadvantages of each option.
2. Identify the organization providing software solutions for retail applications
a) Develop the project network diagram that can support the implementation
scheme for such retail solutions.
3. Bring out the organization involved in implementing software solutions.
a) Narrate the role of project support office for such organizations.
4. Identify the key deliverables in core banking solutions.
2.7.2 ADVANCED WEB DESIGN
1. Web Programming HTML Elements with Cascading Style Sheet (CSS)- Discuss
2. Enumerate the role of DOM (Document Object Model) in website Development
3. Illustrate your views on the data types supported by VB Script, and conditional
statements in VB Script
4. On click, on mouse over, on mouse out, on change and on submit event types in
JavaScript with example programs.
M.B.A.[I.S.] Assignment - 2ND YEAR - AUP/551/C-200
ANNAMALAI UNIVERSITY PRESS 2018 -2019
1
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2018 - 2019
ASSIGNMENT TOPICS
2.1 HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
2.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. 1. Female Cosmetics, 2. Children Health
Drinks and 3. Adult Bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
2.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- comment on this
statement.
2.4 OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
3
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. ABC & CO Ltd wishes to setup a paper manufacturing unit in the sub urban
area of your city. You have been assigned to examine the preliminary
requirements and to conduct a feasibility study. What factors you will consider
to study the technical and economic feasibilities of the project. Give an outline
of the feasibility report.
2. ‟Detailed project report forms the foundation on which the entire super
structure of the project is built,” if it is weak, the project cannot withstand the
turbulent times ahead. Discuss bringing out the do’s and don’ts of a good
report.
3. Discuss about the infrastructure projects in the context of present day’s
economic developments of the country. Brief out the common problems
associated with it and the efforts made by the government to solve the same.
4. Why do role models impact the decision of people to become the entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a failed
business is more or less likely to start his or her own business than a person
whose parents were managers of large established companies?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. Do you think that the rules laid down on the various Acts pertaining to labour
welfare are employer friendly or employee friendly? Justify your stand with valid
examples.
2. What is your view that a small organization having an employee strength of 10 -
30 cannot implement employee welfare measures as per the prescribed Act or
beyond the purview of the Act? Discuss with supportive evidences.
3. “Providing too many benefits to employees leads to industrial unrest hence they
should be kept within certain limit”. Do you agree? Justify your stand.
4. “The Government plays an important role in establishing a better industrial
relations and it passes various laws to protect the interest of both employers
and employees”-Discuss.
4
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a pharma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information.
System towards hiring, training and allocating tasks – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Marketing research is undertaken to guide managers in the analysis of
marketing problems. Elucidate.
2. If you have to conduct interviews in a field survey, describe how you would
establish a rapport with respondents.
3. “Knowledge about individual’s exposure to various media of communication will
enable the marketer to understand consumer social behaviour:” Do you agree
with this statement? Why?
4. How dogmatism and cognitive personality factors affect the purchase behaviour
of consumer.
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
5
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject? Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?
2. Visit a manufacturing industry find out the areas in which control chart are
used. Prepare a detailed report.
3. Visit a manufacturing organization. Monitor the organization structure and
functions of the production planning and control department. Prepare your
detailed report.
4. Visit a manufacturing organization. Collect all relevant information regarding
vendors of the organization. Prepare a detailed report on the vendor
management practice of the organization.
6
2.7.4 PM : (b) QUALITY MANAGEMENT
1. Quality and profitability are incompatible objectives.'' Do you agree? Write the
quality and profitability factors for FORD motor.
2. How would you provide for quality assurance in financial services being offered
by a NBFC?
3 How a quality awards can be planned and the formalities can be achieved? Write
the ISO awards in automobile manufacturing industry.
4. How the core competencies its reliability of the strategic alliances for ensuring
quality? Write the factors on health care industry in India.
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.
2. What are the methods adopted to draw various types of Charts in Excel. Draw
any three Charts of your choice. (Attach the printout copy of the charts from
Excel sheet).
3. Mail Transfer Agent (MTA) role in e-mail is important – do you agree, bring out
the types and issues in it.
4. An organization wants to computerize the HR department and network their
activities. Prepare a presentation on the merits and demerits of computerizing
and prepare the slide animation and transition explaining the challenges of
network activities. (Attach the print out copy of PPT).
2.7.5 (b) INFORMATION TECHNOLOGY
1. List and explain the issues involved in development of a business website.
2. Describe the various methodologies used in Business Process Reengineering
and compare these methodologies.
3. Discuss the issues to be considered in planning, design and implementation of
Cross Functional Integrated ERP Systems.
4. Manufacturers of a mobile phone may assume unique name, address, contact
details with model number and type. One manufacturer made one product and
different manufacturers may have different products with the same model
number. But no manufacturer would have two products with the same model
number. With the help of unique identity number customers are identified and
have email id and physical address. Many customers may live at the same
physical address, but to assume that no two customers have the same mail id.
One customer placed an order with unique order number and date. For each
order there are one or more products ordered and there is a quantity for each
product on the order. Draw an E/R diagram to capture the above information.
M.B.A. – 2nd Year – Assignment- UAP/551/C-700
ANNAMALAI UNIVERSITY PRESS 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “Change is easy to devise but difficult to implement and nearly impossible to
sustain”. – Discuss with live examples from any industry of your choice.
2. Mr. Ramesh, CEO of a company is going to introduce mechanization in his
company to speedup the production process. This leaves 10% of employees to be
unemployed. The casual laborers resist this mechanization process. Assume
that you are consultant; intervene in this issue and act as consultant to both
Mr. Ramesh and the employees.
3. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
4. Bring out an essay on the OD in Multinational companies after 2010.
2.2 TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a Parma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.3 LABOUR WELFARE
1. A Workman under the influence of drink touched a live wire while working at a
machine and instantaneously died. His wife claimed compensation, but the
employee took the plea that he was not liable as the accident arouse out of a
default by the workman. Critically, evaluate and comment on the incident.
2. Write the various statutes enacted by Indian parliament from time to time and
various schemes implemented by the government for the welfare of the child,
female and contract labourers in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. The services of employer were terminated due to closure. But the apex court
held that the services to be continued on same terms and conditions either in
the government or in the government operations. Discuss.
3
2.4 INDUSTRIAL RELATIONS
1. Critically evaluate the existing statutory machinery available for settling
industrial dispute in India. Are they effective? Give your suggestion.
2. “Grievance handling has been called day-to-day collective bargaining. It involves
the continuing interpretation of the collective bargaining agreement but usually
not its renegotiation.” – Converse the statement with suitable examples.
3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate
the statement clearly identifying the “means” and “ends”.
4. “For peaceful evolution of the economic system in a democratic basis, it is
essential that workers participation in management should be accepted as a
principle and urgent need.” – Do you agree with the statement? Justify your
answer.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare the Salary template of Three Companies and find out the one that has
the most amount of Tax Saving schemes.
2. Do a Web Search of Indian Industries using the term salary survey, find out the
most relevant and up-to-date information on the same.
3. Give the SWOT – Analysis report on the 7th Pay Commission Recommendations.
4. How to impose rules and policies on compensation in terms of salary and other
benefits for managerial personnel. What process would you adopt in revision of
existing salary structure of an organization?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
4
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree (or)
disagree with the statement? Explain.
M.B.A.[H.R.M.] – 2ND YEAR - Assignment- UAP/551/C-1900
ANNAMALAI UNIVERSITY PRESS 2018 - 2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are
the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and
has identified shampoo with conditioner to rural markets. The product is not
new to the market. However, the competitive advantage for the company is in
technology and product formulation. Assume you are appointed as a product
manager for the company. Describe in detail the formulation of marketing
strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and
customer unfriendly attitude. Also employees of the branch does not assign due
weightage to physical attraction in the environment. Suggest the bank on the
strategy it should implement on the operations, technology and people fronts
including all or any elements of the 7 Ps in order to attract high profile
customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to increase
the influx of high spending tourists coming from abroad. Also make use of the
Indian traditional knowledge and sell books based on it in the markets abroad.
Describe your plan and explain how you would go about it to promote it in
foreign markets.
2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has decided
to add some new items to the menu, but prior to that they want to know more about
their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the
student cafeteria. Which survey methods can be used to obtain this information?
Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation
program for its sales people. The largest sales territory is selected, the new
program is implemented and the effect on sales is measured.
3
b) Procter and Gamble wants to determine if a new package design for Tide is more
effective than the current design. Twelve supermarkets are randomly selected in
Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In
the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information
System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
4
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction..
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? – Explain.
M.B.A.[M.M.] – 2nd Year – Assignment- UAP/551/C-600
ANNAMALAI UNIVERSITY PRESS 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 lakhs for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?
2.2 INTERNATIONAL FINANCE
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
3. Critically evaluate the International Financial Market Instruments. Discuss the
internal and external techniques of risk involved in the International Business.
3. “A non- financial firm should always completely hedge all its exposures to
environmental risk factors such as exchange rates and interest rates.” Critically
discuss this recommendation.
4. Real exchange rate changes are measured by adjusting nominal exchange rate
changes by inflation differentials, the latter in turn being measured by some
price index such as WPI or CPI. It is said that a firm faces operating exposure
only if real exchange rates change. Is this strictly true? Why or why not?
2.3 DERIVATIVES MANAGEMENT
1. “Derivatives are considered as risk management tools used by organizations/
investors/individuals”. Critically evaluate the statement.
2. “The basic purpose of derivatives instruments is to provide commitments to price
for future dates for giving against adverse movement in future prices”. Discuss
and critically evaluate the statement.
3. “Forward contracts acts as fore-runners of futures market”. Critically evaluate
the statement in light of growth of forward market Worldwide.
4. “Options are the safest instrument for investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits”. Critically evaluate the above statement
with suitable examples.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Risk cannot be avoided but can be minimised- Discuss.
3. Risk avoidance is a negative treatment of risk rather than a positive technique –
Elaborate.
4. Discuss the major types of risk that are associated with great financial
insecurity.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
2. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believe that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
4
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? Explain.
M.B.A.[F.M.] - 2ND Year – Assignment-AUP/551/C-1200
ANNAMALAI UNIVERSITY PRESS 2018 -2019
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