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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission : 01-03-2021
Last date for submission: with late fee `300/- : 16-03-2021 15-03-2019
NOTE:
1. Assignments sent after 16-03-2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For each
questions the answer should not exceed 15–pages. Each assignment carries 25marks
(2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Do you feel that consumers are satisfied with the quality of after sales services
available to consumer goods such as refrigerators, TV-sets, air-conditioners and
so on in India? Discuss.
2. Examine the product life cycle of personal computers in the Indian Market, and
trace the various marketing strategies followed by firms at different stages.
3. “Flexible pricing seems much more prevalent in Marketing of services than in
the marketing of goods” – Do you agree? Explain.
4. Branding is a hot topic in board rooms around the world, because most of the
CEO's recognize that a strong brand is powerful driver. In this context discuss
about they key elements that contribute to brand equity? Discuss this concept
with reference to TATA and CavinKare
2.2 MARKETING RESEARCH
1. “A descriptive research design is formal and rigid whereas exploratory research
design is informal and flexible.” Explain this statement by using Indian
examples.
2. Do you agree that data obtained through experiments are more valid and
reliable than through surveys and observations? Why or why not? Explain.
3. Prepare a questionnaire for studying the marketability of a hypothetical
consumer product.
4. “Sampling error is an inherent part of the sampling process; it cannot be
eliminated.” What do you think about this statement? Do you agree or
Disagree? Explain.
2.3 CONSUMER BEHAVIOUR
1. How can marketers use measures recognition and recall to study the extent of
consumer learning?
2. Analyse and assess the consumer decision making process and bring out the
impediments while buying a high priced car like- Mercedes Benz, Rolls Royce, etc.
3. The advertising manager of a company wants to know, how many people
actually view and understand the advertising message of a commercial that the
company plans to place on a prime-time network television program. How can
the advertising manager obtain valid information regarding the viewing and
understanding of the company's commercial?
4. How are attitudes formed? Can consumer attitude be changed? Explain with
examples.
3
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Explain the various changes which are required to be made in the promotional
strategy of a company for successfully promoting a product in rural markets
3. Going rural is the need of the hour”. Keeping this statement into account,
suggest the various roadblocks which the marketers have to overcome in order
to successfully launch their product in rural markets.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Some people opine that a middleman increases the cost of marketing, while
others praise it as it adds value to the product. How would you reconcile these
two opposite views?
2. If your firm is considering changing the shape of certain territories, what
actions would you take to lessen the protests of the sales force who may be
upset about this type of change?
3. How sales target are fixed by companies? Discuss about the application of sales
forecasting techniques in fixing the target. Do you feel that fixing sales target is
useful? Give reasons.
4. What are the different channels available for distribution? How do you select a
right channel? Suggest suitable channel for the following products.
2.6 STRATEGIC MANAGEMENT
1. What are the six sigma strategies? Is this strategies has suitable to all the
organization? If yes explain briefly If no justify your answer.
2. A leading steel company approaches you for strategies formulation and
implementation in the changing environment. Suggest them a combination
of strategies for productivity improvement (Make necessary assumptions).
3. Consider the shampoo market in India. Prepare a table showing the
differences between the strategies adopted by top 5 brands. Explain each
point.
4. Differentiate between competitive advantage of a country and a corporate.
Discuss how this can help a firm to win over competition and grab more
market share.
4
2.7.1 E-COMMERCE
1. What type of electronic payment systems is required in E-Commerce? Why are
there different types of payment systems? Explain the necessary characteristics
of each type of payment system and give an example of each where it is used.
2. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end
e-commerce solutions and describe how they established customer confidence,
trust and ensured privacy and security of the e-commerce transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and
explains the size of the Home Entertainment Market?
2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the
problem of increasing rate of work force turnover, wants you to conduct a
research on this problem. Prepare a blueprint on the research process, you will
follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation".
Do you agree with this statement? Give reasons in support of your answer.
3. “Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies” - Do you agree? Discuss the reasons for your
answer
4. "Every data collection method has its own built-in biases. Therefore, resorting to
multi-methods of data collection is only going to compound the biases", How
would you critique this statement?
M.B.A. Assignment/ MM/ 2nd Year/ AUP/C-550
ANNAMALAI UNIVERSITY PRESS 2020 – 21
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialization.
Last date for submission : 01.03.2021
Last date for submission with late fee ` 300/- : 16.03.2021
NOTE:
1. Assignments sent after 16.03.2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each questions the answer should not exceed 15 – pages. Each assignment carries 25
marks (2 questions). You are expected to write two questions for every subject.
DR. A.RAJASEKARAN
DIRECTOR
2
2.1 ORGANIZATIONAL BEHAVIOUR
1. Suggest any suitable motivational theory for IT industry and substantiate your
views.
2. “Attitude determines your Altitude”-Substantiate your views on this quote with
relevant corporate examples.
3. “A happy Worker is a productive worker”- Discuss in a behavioral perspective.
4. ‘Organizational development involves the development of organization in the
light of its future expansion plan’. Elaborate your views.
2.2 MANAGEMENT INFORMATION SYSTEM
1. Discuss MIS strategies that companies in the electricity utilities industry could
employ to achieve a competitive advantage.
2. Some have said that the best way to reduce systems development costs is to use
application software packages or fourth-generation tools. Do you agree? Why or
Why not?
3. Adopting an enterprise application is a key business decision as well as a
technology decision. Do you agree? Why or Why not? Who should make this
decision?
4. Discuss in detail the activities involved in development of e-commerce based
Information System in an organization.
2.3 DATABASE MANAGEMENT SYSTEM
1. Write a short description of the purpose of PL /SQL procedure. Include simple
operating instructions. If the procedure takes any arguments, include a sample
input that causes it to execute successfully. If your procedure raises an
exception, include instructions on how to get it to raise the exception.
2. Define first, second, and third normal forms when only primary keys are
considered. How do the general definitions of 2NF and 3NF, which consider all
keys of a relation, differ from those that consider only primary key?
3. What do you mean by PL/SQL? What are the advantages of PL/SQL over SQL?
Explain the functions of control loops with examples.
4. Is DBMS usage always advisable or sometimes we may depend on file base
systems? Comment on the statement by describing the situation where DBMS
is not a better option and file base systems is better.
3
2.4 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
3. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
4. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require robust, capable and scalable
electronic commerce system.
2.5 ENTERPRISE RESOURCE PLANNING
1. Imagine that you are a manager in a firm and implemented ERP system but that
is failed in your company, what type of strategies that you will follow to recover
it?
2. Implementation of an ERP system is a major investment and commitment for
any organization, but still many ERP implementations fail. What are factors
that contribute to the failure of ERP implementation?
3. A Leading Software Company wants to implement ERP Software. Select software
of your interest and give the steps of implementing that ERP software in the
company.
4. Enlist the general problems faced during implementation of ERP and the
solution for it.
2.6 DATA WAREHOUSING AND DATA MINING
1. Outline the major research challenges of data mining in one specific application
domain, such as stream/sensor data analysis, spatiotemporal data analysis, or
bioinformatics.
2. Data quality can be assessed in terms of several issues, including accuracy,
completeness, and consistency. For each of the above three issues, discuss how
data quality assessment can depend on the intended use of the data, giving
examples. Propose two other dimensions of data quality
3. A data warehouse can be modeled by either a star schema or a snowflake
schema. Briefly describe the similarities and the differences of the two models,
and then analyze their advantages and disadvantages with regard to one
another. Give your opinion of which, might be more empirically useful and state
the reasons behind your answer.
4
4. Data cubes and multidimensional databases contain nominal, ordinal, and
numeric data in hierarchical or aggregate forms. Based on what you have
learned about the clustering methods, design a clustering method that finds
clusters in large data cubes effectively and efficiently
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. Identify the key aspects in which modern software project management practices
differs from those of traditional software project management.
2. Assume the size of an organic type software product has been estimated to be
32,000 lines of source code. Assume that the average salary of a software
engineer is Rs.75,000 per month. Determine the effort required to develop the
software product and the nominal development time.
3. (a) List any four attributes that contribute to the quality software product.
Discuss how they influence software quality.
(b) Develop a set of guidelines for conducting a formal technical review.
4. Illustrate with a software, the process in determining the software WBS
architecture, populate the software WBS and in determining the cost categories
for the software.
2.7.2 ADVANCED WEB DESIGN
1. Develop a XML application to get the details of Book s(Title, Author Name, ISBN
No, Publisher details). List out the details of Management related books. Write
DTD, Schema, XZL wherever required?
2. A. Discuss abut EJB architecture and its Components with neat diagram.
B. Describe the important services provided by a container to an enterprise
bean?
3. Develop an employee Payroll system using (RMI) Techniques, the primary
methods of Payroll calculation should be accessed from remotely.
4. Design web page for hospital Management system with all DHTML features and
display the hospital name in all pages using Cookies in JSP.
M.B.A. Assignment /I.S./2ND YEAR /AUP/ 815 /C-250
ANNAMALAI UNIVERSITY PRESS 2020 -21
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission: 01.03.2021
Last date for submission with late fee ` 300/- : 16.03.202115-03-2019
NOTE:
1. Assignments sent after 16.03.2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each questions the answer should not exceed 15 – pages. Each assignment carries
25 marks (2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Examines some of the models of OD. Which do you think would be more
appropriate for Indian Industries?
2. “Human beings have a tendency to get merged to a group. This happens
when majority of the groups have changed ultimately creating pressures on
individuals to fall in line with change.” Do you think this a desirable or an
undesirable phenomenon? Give your views.
3. "Many managers believe the effectiveness of third party peace making
intervention rather than comprehensive intervention". Do you agree with
this statement? Justify your views.
4. “A well established company manufacturing readymade garment plans to
introduce new machines and new methods of production. The workers in
the factory numbering five hundred are fearful of the change resisting it in
many ways.” Advice the management how to solve the problem through
derive the appropriate strategy.
2.2 TRAINING AND DEVELOPMENT
1. Assume yourself as a CEO of a Yarn Export Company, how will you design
effective training policies in your company? Enumerate the various logistics
arrangements needed for conducting training programmes in your
company.
2. “Most of the training programme fails due to improper need identification”. If
this is true, as a Trainer how will you identify the need for training of an
organization? Express your views.
3. Explain the merits and demerits of different types of training programs. Discuss
their suitability in industries like power generation plant, mines and automobile
assembly line.
4. Device a mechanism of evaluating training and development effectiveness to
assess whether training and development investment gives commensurate
return. Justify your answer.
2.3 LABOUR WELFARE
1. “Labour welfare is not a barrier liability or useless expenditure but a wise
investment.” – Comment upon this statement.
2. “Safety of workers in mines is much more riskier than any other industrial
establishments. We need to evolve a separate policy on their welfare and
safety.” – Do you think so? If so, given your opinion either supporting or
defending this statement.
3
3. In what way industrial hazards can be reduced? Can we prevent accidents
by weeding out accident - prone workers? Suggest suitable ways to reduce
accidents in factories (choose an industry of your choice).
4. Why worker’s education is important? How do workers educations improve
the productivity? Discuss.
2.4 INDUSTRIAL RELATIONS
1. What are the causes of poor Industrial relations? What are the effects? Give your
suggestions to improve the legislation concerning industrial Relations in our
country.
2. Critically evaluate the unfair management practices and unfair union
practices. Evaluate a strategy for balancing these two extremes, so as to
ensure both are happy and end up with win-win situation.
3. Enumerate the various factors involved in effective negotiation process.
Explain the emerging issues in the administration of Collective Bargaining
agreements in global context.
4. “Enlightened Trade Unions are highly useful both to the working class and
the management’. – Examine the recent issues happened in Neyveli Lignite
Corporation (NLC) as an example for the above statement.
2.5 WAGES AND SALARY ADMINISTRATION
1. What are the guidelines to be followed in preparing a wage structure at the
enterprise level in a steel production company? Enlist the various problems in
it.
2. When all employees are paid fundamentally the same amount of
compensation, what is the likely impact upon satisfaction and behaviour?
What effect would secrecy – of – pay policy have upon the situation?
3. Outline the purpose of a pay commission. How is it constituted? Critically
examine the recommendations of any four central pay commissions of your
choice.
4. “If selection and placement decisions are done effectively, individual performance
should not vary a great deal, therefore, an incentive system is not necessary” –
Discuss.
4
2.6 STRATEGIC MANAGEMENT
1. What is the six sigma strategies? Is this strategies has suitable to all the
organization? If yes explain briefly if no justify your answer.
2. A leading steel company approaches you for strategies formulation and
implementation in the changing environment. Suggest them a combination
of strategies for productivity improvement (Make necessary assumptions).
3. Consider the shampoo market in India. Prepare a table showing the differences
between the strategies adopted by top 5 brands. Explain each point.
4. Differentiate between competitive advantage of a country and a corporate.
Discuss how this can help a firm to win over competition and grab more
market share.
2.7.1 E-COMMERCE
1. What type of electronic payment systems are required in E-Commerce? Why are
there different types of payment systems? Explain the necessary characteristics
of each type of payment system and give an example of each where it is used.
2. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end
e-commerce solutions and describe how they established customer confidence,
trust and ensured privacy and security of the e-commerce transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and
explains the size of the Home Entertainment Market?
2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the
problem of increasing rate of work force turnover, wants you to conduct a
research on this problem. Prepare a blueprint on the research process, you will
follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation".
Do you agree with this statement? Give reasons in support of your answer.
3. “Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies” - Do you agree? Discuss the reasons for your
answer.
4. "Every data collection method has its own built-in biases. Therefore, resorting to
multi-methods of data collection is only going to compound the biases", How
would you critique this statement?
M.B.A. – 2ND Year / HRM – Assignment- AUP/ C-1600
ANNAMALAI UNIVERSITY PRESS 2020 – 2021
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission : 01-03-2021
Last date for submission: with late fee `300/- : 16-03-2021
NOTE:
1. Assignments sent after 16-03-2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For each
questions the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Why companies go for leasing rather than purchasing agreement? What steps
are involved in a lease agreement?
2. Analyze the trends in mutual funds and how the fresh fund capitals are
mobilized during past five years.
3. In the recent past many investors lost money on stocks and mutual funds
because of an economic downturn caused by global banking and financial
crises. At the same time many experts argued that this was a “Real Investment
Opportunity” because of the depressed price for many stocks and mutual
funds. Do you think today is a good time to begin an investment program?
Justify your answer.
4. If an entrepreneur approaches you for an advice regarding financing of a project
wherein he intends to expand his existing project. What resources you should
suggest him to raise his funds?
2.2 INTERNATIONAL FINANCE
1. Define the balance of payments. The balance of payments records all types of
international transactions. What are the three main types of international
transaction in balance of payment accounts?
2. “Multilateral setting process is good to read in print, but when it comes to
implementation, there are bottlenecks.” What does this statement imply?
Discuss in detail.
3. India’s Tariff and quota system is restricting international trade especially for
Agri Business. – Do you agree with this statement? If Yes / No –
substantiate your answer with suitable example.
4. Critically evaluate the success of STC of India in achieving the objectives for
which it was established.
2.3 DERIVATIVES MANAGEMENT
1. How the valuation of Interest Rate SWAP, Currency SWAP and FRN are made?
Explain them.
2. What is a lower bound price of a 4 month call option on a non dividend paying
stock when the stock price is 28 $, strike price is 25$ and risk free interest rate
is 8% per annum.
3. Examine the risks in financial derivatives and suggest measures to minimise
them.
4. Write a note on role of clearing house with special emphasis upon ‘delivery
mechanism’ in futures market
3
2.4 RISK MANAGEMENT AND INSURANCE
1. You are the newly appointed Risk Manager within an organisation and have
noted that there is no written risk management philosophy or statement in
place. Advise to the Board regarding the advantages of adopting a risk
document, describing the elements that should be referenced within it.
2. Discuss the loss control measures are to be taken by any manufacturing
company of your choice.
3. ‘Insurance is a risk management technique of the corporate sector’– Analyse the
statement.
4. Critically examine the role of government in regulation of insurance business in India
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. How do operators on a stock exchange affect the economic life of a nation? Is it
necessary to control the stock exchange in the present situation? Give your
views.
2. “Companies with high credit risk are the ones that cannot access fixed rate
market directly. They are the companies that are most likely to be paying fixed
and receiving floating in an interest rate swap”. Do you think it increases or
decreases the risk of a financial institutions swap portfolio? Assume that
companies are most likely to default when interest rates are high.
3. “A fundamental analysis estimate of intrinsic value is different from the present
value of all income”. Is this statement true, false or uncertain? Justify your
views with appropriate examples.
4. A stock split should have no effect on value but it does seem to affect a firm
stock price. How would you reconcile this contradiction? Substantiate with
suitable examples.
2.6 STRATEGIC MANAGEMENT
1. What are the six sigma strategies? Is this strategies has suitable to all the
organization? If yes explain briefly if no justify your answer.
2. A leading steel company approaches you for strategies formulation and
implementation in the changing environment. Suggest them a combination
of strategies for productivity improvement (Make necessary assumptions).
3. Consider the shampoo market in India. Prepare a table showing the
differences between the strategies adopted by top 5 brands. Explain each
point.
4. Differentiate between competitive advantage of a country and a corporate.
Discuss how this can help a firm to win over competition and grab more
market share.
4
2.7.1 E-COMMERCE
1. What type of electronic payment systems are required in E-Commerce? Why are
there different types of payment systems? Explain the necessary characteristics
of each type of payment system and give an example of each where it is used.
2. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end
e-commerce solutions and describe how they established customer confidence,
trust and ensured privacy and security of the e-commerce transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and
explains the size of the Home Entertainment Market?
2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the
problem of increasing rate of work force turnover, wants you to conduct a
research on this problem. Prepare a blueprint on the research process, you will
follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation".
Do you agree with this statement? Give reasons in support of your answer.
3. “Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies” - Do you agree? Discuss the reasons for your
answer
4. "Every data collection method has its own built-in biases. Therefore, resorting to
multi-methods of data collection is only going to compound the biases",
How would you critique this statement?
M.B.A. Assignment/FM/ 2ND YEAR/ AUP/ / C- 1000
ANNAMALAI UNIVERSITY PRESS 2020 – 21
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