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INDIAN SCHOOL OF BUSINESS MANAGEMENT ANDADMINISTRATION
AN ISO 9001:2015 CERTIFIED INTERNATIONAL B-SCHOOL
Marks : 80
Course : Bachelors in Management Studies (BMS)
Subject : Business Communication
Answer the following question.
Q1.
What is group discussion? How is it Evaluated? And what is the techniques of GD
(10marks)
Q2.
Which are the important preparatory points? Explain any 3
(10marks)
Q3.
Define & State nature of negotiation
(10marks)
Q4.
Write notes on Audience Analysis
(10marks)
Q5.
Write about the listening process
(10marks)
Q6.
Define Communication & Explain the 4 S’s of Communication
(10marks)
Q7.
Write in brief about effective use of body languages. Its advantages & Limitations
(10marks)
Q8.
Write notes on Analysis during Presentation
(10marks)
Print Question with PDF
Business Ethics
Answer the following question.
Q1.
What are the fundamental duties of every citizen of India.
(10marks)
Q2.
Give song of eighteen values.
(10marks)
Q3.
Give importance of media in guiding citizens.
(10marks)
Q4.
Explain need for a check on quackery.
(10marks)
Q5.
Give measures to control pollution
(10marks)
Q6.
How promotion of ethical values occur.
(10marks)
Q7.
Give 7 points of New World order by M. K. Gandhi.
(10marks)
Q8.
What are some ethical problems in business.
(10marks)
Print Question
Corporate Law
Answer the following question.
Q1.
What are the sources of Indian law (
(10marks)
Q2.
Classify substantial law and procedural law (
(10marks)
Q3.
How issue of securities to person resident outside India take place
(10marks)
Q4.
Explain delivery
(10marks)
Q5.
Distinguish sale of goods and work & labour
(10marks)
Q6.
Distinguish sale and hire purchase
(10marks)
Q7.
Discuss purpose of guarantee
(10marks)
Q8.
Discuss Foreign Investment in small scale sector
(10marks)
Financial and Cost Accounting
Answer the following question.
Q1.
Differentiate between Management Accounting and Financial Accounting.
(10marks)
Q2.
Explain the term Convention of materiality.
(10marks)
Q3.
Explain the role of Accountant in the present day Economy?
(10marks)
Q4.
Explain the advantages of cost accounting.
(10marks)
Q5.
A good costing system is an involvable aid to management.” Discuss
(10marks)
Q6.
An efficient system of costing is essential factor for industrial control under modern conditions ofbusiness and as such may be regarded as an important part in the efforts of any management tosecure business stability”–Elaborate.
(10marks)
Q7.
Define costing. How does it differ from financial accounting? Explain its importance under presentcircumstances.
(10marks)
Q8.
Cost accounting is better understood as a cost control and cost reduction exercise and not a more costascertainment process”. Discuss.
General Management
Answer the following question.
Q1.
What are the fundamentals of communication?
(10marks)
Q2.
What are the benefits to the game players?
(10marks)
Q3.
What are communication policy?
(10marks)
Q4.
What are the intervention methods for groups?
(10marks)
Q5.
What are the techniques of training?
(10marks)
Q6.
What are the approaches to planning?
(10marks)
Q7.
What are the approaches to the study of management?
(10marks)
Q8.
Explain a model of power and influence
International Business
Answer the following question.
Q1.
Explain the relationship between IHRM and International Labor.
(10marks)
Q2.
How would you categorise International Business Risk ?
(10marks)
Q3.
Why do you need international trade ?
(10marks)
Q4.
What is GATT? Explain about GATT & its objectives.
(10marks)
Q5.
Discuss about cottage sector & handicrafts in EXIM measures
(10marks)
Q6.
State the importance of business ethics.
(10marks)
Case Studies
CASE STUDY
(20Marks)
Lenovo Group Limited was founded in China ai Beijing in 1984 and within a span of 25 years it went global. While thecompany initially sold products of PC giants like Dwell and Compaq, it started sale of its own desk tops in 1990.Within 6years it got its hold over domestic market.
Before Lenovo went global, it acquired the PC division of IBM in 2004-2005.This gave Lenovo brand recognition in addition to increased sales. Lenovo’s low cost along with IBM’s skill andreputation made up a good combination for success.
Lenovo emerged from east while IBM represented the west.Lenovo took some major steps to overcome the lingual and cultural barriers between the US and China. English wasembraced as the corporate language and company-wide campaigns were conducted to improve the English languageskills of employees. The work culture was also changed so that the management focused on tasks rather than onpeople.
Another step taken by Lenovo towards internationalization was becoming a partner sponsor in sports events likeOlympic games, world cups, etc.
Answer the following question.
Q1.
Give an over view of the case.
Q2.
What steps were taken by Lenovo for globalization and internationalization of the company?
Marketing Management
Answer the following question.
Q1.
What is Price sensitivity?
(10marks)
Q2.
Promotional schemes favouring the dealer slowly become less effective. Further when these methodsto redeem this situation.
(10marks)
Q3.
Explain e-marketing.
(10marks)
Q4.
What is Branding?
(10marks)
Case Studies
Case Study
(20Marks)
Before switching to sales planning by objectives, General Electric (GE) planned its strategies by asking sales personal toprepare their plans in the form of action programs. The reactions of customers to their plans were assumed. Thismethod did not yield expected results because it is difficult to assess customers’ reaction patterns beforehand. Owing tothis deficiency in the planning approach, newly recruited sales personnel in General electric’s service division hadgreater difficulty in planning compared to new sales personnel in other product divisions. The reason was that theservice division was involved in industrial maintenance and repair, requiring sales personnel to react quickly when therewas failure of equipment in the customers plant. Sales personnel were unable to identify beforehand customers’confidence by identifying and preventing failures. This led to loss of revenue and accounts.GE T then implementedplanning by objectives. Sales personnel were able to identify and keep track of probable service problems and servicecontracts lost competitors from major accounts. They could also undertake and review major account planning on amonthly or bi-monthly basis and approach these accounts with clear cut objectives.
Answer the following question.
Q1.
Discuss the reasons behind the customer’s dissatisfaction, In detail
Q2.
Explain your views on “Sales Planning by objectives
CASE STUDY
(20Marks)
Bank of America, leader in overall Small Business Administration (SBA) lender in
the U.S., with clients in 175 countriesand associated with 98 percent of the U.S.
Fortune 500 companies, announced "Bank of Opportunity" new brandpositioning
theme supported by many initiatives like mix of national and local television, radio,
print, online and outdooradvertising, as well as major charitable grants. The Case
details Bank of America's initiatives and ends on the debatewhether Bank of
America would be able to communicate effectively the underlying theme of "Bank
of Opportunity"?Would this brand positioning campaign really take off?
Answer the following question.
Q1.
Discuss the brand building exercise undertaken by Bank of America
Q2.
Explain the concepts of branding, creation of brand, types of branding and different media used in
Operations Management
Answer the following question.
Q1.
Advertisement expenses are usually wasteful, with no guarantee of enhanced sales or higher loyaltyfrom among the target audience” .Do you agree with this statement ?Present your view – point.
(10marks)
Q2.
What are the major components of a production system? Give two examples.
(10marks)
Q3.
What is production/operations?
(10marks)
Q4.
Describe briefly the “Delphi Method”.
(10marks)
Q5.
A firm uses exponential smoothing with a very high value of alpha. What does this indicate with respectto the emphasis if placed on past data.
(10marks)
Q6.
Kleen Karpet cleaned 65 rugs in April, consuming the following resources: Labour: 520 hours at 13MU/hour Solvent: 110 litres at 5 MU/litre Machine Rental: 20 days at 50 MU/day a. What is the labourproductivity? b. What is the multifactor productivity?
(10marks)
Case Studies
case study
(20Marks)
After the 1995 release of Microsoft’s windows 95 multimedia operating system, every journalist started writing anobituary column of apple inc and despite the best efforts of the then CEO Gil Amelio, the company was steadily movingtowards bankruptcy. When Steve jobs took over in 1976, not many people gave any chance to apple to survive the brutalcompetition in the personal computer business. Steve did unleash many ruthless actions that surprised many in theindustry; in an attempt to put Apple back on track. Steve cut all of the 15 desktop and portable models that apple wasstruggling to sell, back to one. He showed the door to printers and peripherals. He cut development engineers. He cutsoftware development. He cut distributors. He cut out virtually all manufacturing, moving it offshore to Taiwan. Thispaved the way for reducing inventory by over 80 percent. Apple started selling PCs through a new web store. Armedwith the best operating system that he brought from NeXT, Steve started serving customers with a simplified product linethrough a limited set of outlets. Apple’s miraculous rise from the ashes, many researchers now attribute to these well-orchestrated, coordinated set of actions put in place by Steve in quick succession. Through Pixar, the iPod and theiPhone, Steve revolutionized the major industries of movies, music and phones-creating and exploiting opportunities thatcame along the way. A good strategy is a product of coherent design, the application of strength to capture mostpromising opportunity.
Answer the following question.
Q1.
Give an overview of the case
Q2.
Discuss the strategy used by Steve to capture the opportunity?
Print Question with PDF
Organization Behaviour
Answer the following question.
Q1.
What are the forms of change?
(10marks)
Q2.
Describe types of reinforcement in detail.
(10marks)
Q3.
Explain different types of communication networks
(10marks)
Q4.
What are the interpersonal sources of power?
(10marks)
Q5.
How personality is measured?
(10marks)
Q6.
Describe the styles of leadership.
(10marks)
Q7.
Explain theory of “Hierarchy of Needs”
(10marks)
Q8.
Explain bounded rationality & satisficing model.
Personnel Management
Answer the following question.
Q1.
write a note on trusteeship
(10marks)
Q2.
What are the problems in performance appraisal?
(10marks)
Q3.
what is the relationship of the employee to the firm ?
(10marks)
Q4.
Explain in detail the McClellands Need theories.
(10marks)
Case Studies
Case
(20Marks)
The quality of work life (QWL) research programme, which has been in progress for sometimes now, has tried tounderstand human behavior in the work situation in order to enhance productivity job satisfaction and employeeinvolvement. QWL takes a holistic view of the employee at the work place. The focus has shifted from time to time. QWLrelated activities are several but revolve around work restructuring, job design, participative problem solving, rewardsystems and work environment.
Answer the following question.
Q1.
What do you understand by the concept of QWL?
Q2.
Identify its major activities and concerns?
Q3.
Discuss the relevance of QSL in the Indian context?
Q4.
‘Flexible working time arrangement can be an answer to the multifarious roles of the Indian worker’,Evaluate.
Case
(20Marks)
The process of selection involves three stages – Recruitment, Selection and Placement. Recruitment refers to makingthe vacancies known to potential applicants and thereby generating applications for position. This is generally donethrough advertisement in mass media, employment exchange, private employment agencies, deputation, word of mouthand campus recruitment.
Once these applications are generated, the actual selection begins. The number of methodscan be used to select. These may include application form, selection tests, interviews, business games, physicalexamination. Finally the employee’s are placed in the appropriate positions
Answer the following question.
Q1.
Define the term “Word of Mouth”.
Q2.
Define the objective and importance of advertisement in the process of Recruitment?
Q3.
Define the term selection in brief.
Q4.
Explain the methods of selection?
Principles and Practice of Management
Answer the following question.
Q1.
What is Power Motive?
(10marks)
Q2.
Principles of personnel motivation.
(10marks)
Q3.
Write short on Staffing as function of management
(10marks)
Q4.
Write Short note Principle of scalar Chain
(10marks)
Q5.
What is Mission?
(10marks)
Q6.
How many types of critical standard in management control?
(10marks)
Q7.
Discuss principles, types & techniques of direction.
(10marks)
Q8.
Difference between (i) authority & responsibility (ii) authority & power.
SALES AND DISTRIBUTION MANAGEMENT
Answer the following question.
Q1.
What are the factors affecting sales forecast ?
(10marks)
Q2.
What do you mean by store layout? What are the objective of a good store design? Explain types ofdesign?
(10marks)
Q3.
Describe briefly standards or factors on quantitative performance standards ?
(10marks)
Q4.
What are the objectives of channels of distribution? Explain Distribution of Mutual Funds?
(10marks)
Q5.
What are the aims of sales audit ? What are the questions to be considered by a marketing auditor ?
(10marks)
Q6.
What is self-improvement ? What do you mean by training on negotiating ?
(10marks)
Q7.
What are the 4 types of psychological testing ? . What are main sources of recruitment ?
(10marks)
Q8.
What do you mean by channels of distribution? Explain different kinds of distribution channels ?
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