ANNAMALAI UNIVERSITY MBA THIRD SEMESTER ASSIGNMENT ANSWER - What is rural marketing Explain its scope and nature

 ANNAMALAI UNIVERSITY MBA THIRD SEMESTER ASSIGNMENT ANSWER - What is rural marketing Explain its scope and nature

ANNAMALAI UNIVERSITY MBA THIRD SEMESTER ASSIGNMENT ANSWER - What is rural marketing Explain its scope and nature

ANNAMALAI UNIVERSITY MBA THIRD SEMESTER ASSIGNMENT ANSWER - What is rural marketing Explain its scope and nature
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
S348 - M.B.A. MARKETING MANAGEMENT
SECOND YEAR– THIRD SEMESTER
Academic Year : 2022 - 2023
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for FIVE papers as per instructions.
Last date for submission:01.11.2022
Last date for submission with late fee ₹300/-: 15.11.2022
NOTE:
1. Assignments sent after 15.11.2022 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalai Nagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on FIVEquestions in each paper. For each question the
answer should not exceed 4 – pages. Each assignment carries 25 marks
(5questions).You are expected to write FIVE questions for every subject.
Dr. R SINGARAVELU
DIRECTOR
2
348E2310 - RURAL MARKETING
1. What is rural marketing? Explain its scope and nature
2. Discuss about the market segmentation.
3. Write a note on distribution strategy.
4. Explain the role of NABARD in rural marketing
5. Write a note on distribution strategy.
348E2320 -CUSTOMER RELATIONSHIP MANAGEMENT
1. Define CRM. What are the five components of CRM framework?
2. What are the different methods of customer acquisition?
3. Evaluate the cross-selling and up-selling measures to develop customer value.
4. What do you mean by a Sales process? What are the forms of a sales activity?
5. What are the ways to avoid conflicts in CRM?
348E2330 -MARKETING RESEARCH
1. Define Marketing research and detail its importance.
2. Describe the process of business research.
3. What is the relationship between exploratory, descriptive, and causal research?
4. What do you mean by data analysis?
5. What are the elements involved in product research?
348E2340 -CONSUMER BEHAVIOUR
1. Explain nature and scope of consumer Behavior
2. What are the steps in the consumer research process?
3. What are the popular data collection methods?
4. Identify and describe the three stages of perception
5. Discuss about the methods available to measure judgments on brand performance.
348E2350 -ACCOUNTING FOR MANAGERS
1. Prepare a profit & Loss account and Balance sheet of your Choice.
2. Define fund flow statement. Examine its uses and significances for management.
3. Enumerate the various criticisms usually levelled against break-even chart.
4. Explain the Elements of a budgeting.
5. What are the main benefits that may be expected from installation of a
costing system in a manufacturing business?

349E2310–ORGANIZATIONAL BEHAVIOUR
1. Discuss the importance of Organizational Behaviour?
2. What are the factors influencing perception?
3. Examine the various characteristics of group behaviour.
4. What are financial and non-financial motivators.
5. What is conflict? Explain how do you manage conflict.
349E2320 –INTERNATIONAL FINANCE
1. Explain the Modern theory of International Trade.
2. State the condition for gains from International Trade
3. State the assumptions of the classical theory
4. Critically examine Adam Smith„s theory of absolute cost
5. What are the role and functions of the IMF?
349E2330 -MANAGEMENT INFORMATION SYSTEM
1. What is manufacturing information system? Explain in detail.
2. Explain in detail the various sub-systems of DSS.
3. What is mean by Graphical User Interface? Explain the advantages of HTML
based forms when compared to other GUI.
4. Elaborate the components of DSS.
5. How does internet challenge the protection of individual privacy?
349E2340 -RISK MANAGEMENT AND INSURANCE
1. What do you mean by interest rate risk? Explain briefly.
2. Elucidate risk management objectives in briefly.
3. Highlight the points to be included for the organizational setup for organizational
risk management.
4. Explain the functions of Insurance with the appropriate examples.
5. Distinguish between an Agent and an Insurance Broker.
349E2350 –ACCOUNTING FOR MANAGERS
1. Why accounting is called the language of business?
2. What do you understand by convention of materiality?
3. Define Marginal Costing Briefly explain the features of marginal costing.
4. What are the factors influencing capital investment decision?
5. What do you mean by Cash Budget? Explain its importance

542E2310 – HOSPITAL PLANNING AND DESIGNING
1. What do you mean by Hospital Architecture? Bring out the importance of
Planning and Design of Hospital?
2. Examine the different types of Hospital.
3. Discuss in detail on the importance of Location of a Hospital.
4. Prepare a project report for a New Hospital to be built.
5. What is Project Life cycle Phase? Illustrate the concept in detail.
542E2320 –PUBLIC HEALTH SYSTEM
1. What do you mean by public health system? Discuss about the significance of
public health system in India.
2. What is Epidemiology? Elaborate the concepts of Epidemiology.
3. What are communicable diseases? Discuss in detail.
4. What is Intestinal Infections? Explain with suitable examples.
5. What do you understand by the term Occupational health? Examine the Scope
of Occupational health.
542E2330–HOSPITAL RECORDS MANAGEMENT
1. Discuss the history and significance of Medical Records.
2. What is medical Terminology? Explain different elements of terms in detail.
3. What is POMR? Substantiate your views on POMR.
4. Discuss the roles of Medical Record Officer and Technician.
5. Bring out the significance of Quality control in medical records.
542E2340-PATIENTCARE AND BEHAVIOUR
1. What is Patient care? Discuss the scope of patient care management.
2. What is patient counselling? Discuss in detail.
3. What do you mean by counselling of elderly people? Explain the various
steps involved in the process.
4. What is Patient Safety? Evaluate the importance of Patient Safety.
5. Explain the significance of Quality in Health care management.
542E2350 –MEDICAL FACILITIES MANAGEMENT
1. Explain the Importance of Blood Bank to be made available in all kinds of Hospital.
2. What is Housekeeping? Discuss the significance of Housekeeping in Hospitals.
3. Mention the role of engineering services in hospital management.
4. What are the needs of Biomedical Engineering? Explain its scope.
5. Write notes on Disaster Management in Hospitals with suitable examples

347E2310 - ORGANIZATIONAL BEHAVIOUR
1. Discuss the importance of Organizational Behaviour?
2. What are the factors influencing perception?
3. Examine the various characteristics of group behaviour.
4. What are financial and non-financial motivators.
5. What is conflict? Explain how do you manage conflict.
347E2320 -WAGES AND SALARY ADMINISTRATION
1. Elaborate the principles of wage and salary administration.
2. Examine the various provisions of the Minimum Wages Act, 1948
3. What is mean by Job Evaluation? Elaborate how important is Job
Evaluation in an organisation.
4. What is meant by Job Evaluation Scheme?Examine the Job Evaluators.
5. Write an essay on collective bargaining.
347E2330 -LABOUR WELFARE
1. Enumerate on the various Principles of Labour welfare.
2. Explain the Duties & Responsibilities of Labour Welfare Officer.
3. Discuss the functional theory of Labour welfare.
4. What are fringe benefits? Explain the features of fringe benefits with suitable examples.
5. Elaborate on the duties and responsibilities of Labour welfare officer.
347E2340 -INDUSTRIAL RELATIONS
1. Describe on the Dunlop model of Industrial Relations.
2. Elucidate on various theories of Industrial Relations.
3. Differentiate the IR in India during pre and post-independence period.
4. Write an essay on Indian Labour Congress (ILC).
5. What are the forms of industrial disputes? Explain in detail.
347E2350 -ACCOUNTING FOR MANAGERS
1. Prepare a profit & Loss account and Balance sheet of your Choice.
2. Define fund flow statement. Examine its uses and significances for management.
3. Enumerate the various criticisms usually levelled against break-even chart.
4. Explain the Elements of a budgeting.
5. What are the main benefits that may be expected from installation of a
costing system in a manufacturing business?

346E2310 - ORGANIZATIONAL BEHAVIOUR
1. Discuss the importance of Organizational Behaviour?
2. What are the factors influencing perception?
3. Examine the various characteristics of group behaviour.
4. What are financial and non-financial motivators.
5. What is conflict? Explain how do you manage conflict.
346E2320 -MANAGEMENT INFORMATION SYSTEM
1. What is manufacturing information system? Explain in detail.
2. Explain in detail the various sub-systems of DSS.
3. What is mean by Graphical User Interface? Explain the advantages of HTML
based forms when compared to other GUI.
4. Elaborate the components of DSS.
5. How does internet challenge the protection of individual privacy?
346E2330 -INTERNATIONAL BUSINESS
1. Explain the concept of Balance of Payments.
2. Discuss on the Tariff and non-tariff barriers.
3. Explain the origin, objectives and working of ECGC.
4. Examine the procedures of export Licensing.
5. Explain how these provisions would help for importing the products in good
condition.
346E2340 -OPERATIONS RESEARCH
1. What are the limitations of Operation Research?
2. Write at least five application areas of linear programming.
3. Show that the assignment model is a special case of the transportation model.
4. What is safety stock? List down the need of Safety stock.
5. Explain about Decision Theory.
346E2350 -ACCOUNTING FOR MANAGERS
1. Prepare a profit & Loss account and Balance sheet of your Choice.
2. Define fund flow statement. Examine its uses and significances for management.
3. Enumerate the various criticisms usually levelled against break-even chart.
4. Explain the Elements of a budgeting.
5. What are the main benefits that may be expected from installation of a
costing system in a manufacturing business?

179E2310 – INTERNATIONAL ACCOUNTING
1. Define book keeping and explain its advantages
2. Compare various accounting standards and procedures of USA and UK
3. What is meant by cash flow statement? Write its objectives.
4. How do you calculate the „break-even point‟?
5. How is the useful life of an intangible asset is determined?
179E2320 –INTERNATIONALBUSINESS ENVIRONMENT
1. Distinguish between interregional trade and international trade.
2. Briefly explain the concept of opportunity costs.
3. What are the advantages of free trade?
4. Describe various rounds of GATT negotiations.
5. List out the objective of exchange control.
179E2330 –LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. Explain the Physical and Management Structure of Logistics System.
2. Discuss the factors to be considered while choosing specific locations
3. What are the factors that emphasize the focus of Logistic strategy?
4. What is Material Handling? State its principles
5. What is the role of forecasting in supply chain management?
179E2340 -INFORMATION TECHNOLOGY AND ECOMMERCE
1. Discuss the classification of parallel computer
2. Elaborate the concept of Compact disk
3. Brief a note on primary and secondary storage
4. Describe Electronic Fund Transfer in detail
5. Explain how CRM helps to learn more about customers' needs and behaviors.
179E2350 -INTERNATIONALTRADE POLICY AND DOCUMENTATION
1. How to set foreign trade organization? Explain Briefly.
2. What are the objectives of EXIM policy?
3. What is the Processing of an Export Order & Entering in to Export Contract?
4. Explain the significance of certificate of origin.
5. Explain the various export incentive schemes offered by the Government.

178E2310 - SOFTWARE PROJECT MANAGEMENT
1. Define software Project Management.
2. Write a detailed note on Project Life Cycle Model.
3. Explain the need for project schedule.
4. Explain product specification in detail
5. Explain about the steps of project completion.
178E2320 -DATA WAREHOUSING AND DATA MINING
1. What are the components of data warehouse? Explain.
2. Define EIS?
3. State the needs of multidimensional model.
4. Why do we go for data warehouse to datamining.
5. List the various methods of Association Rules?
178E2330 -INTERNET AND JAVA PROGRAMMING
1. What is Internet? Write a short note on WWW.
2. Write a note on HTML.
3. Discuss about various control structures in Java
4. Write a note on multi-thread programming
5. What is Servlet? Explain the Architecture of Servlet Package.
178E2340 -ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Discuss the scope of Human resource management.
2. What are the factors influencing performance appraisal? Discuss in detail.
3. What do you mean by Selection? Explain the various steps involved in
selection process.
4. Evaluate the recent HR policies and challenges of HRM in India.
5. Explain briefly the various methods of job evaluation.
178E2350 -ENTERPRISE RESOURCE PLANNING
1. Define ERP and explain its features.
2. What are the models of MFG/PRO?
3. What are the direct benefits of ERP systems?
4. What is supply chain management?
5. Why do you need a data warehouse?