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Global Marketing Management IIBM EXAM ANSWER SHEETS PROVIDED
Section A: Objective Type & Short Questions (30 Marks)
This section consists of Multi Choice & Short Note type questions.
Answer all the questions.
Part One carries 1 mark each & Part Two carries 5 marks each.
Part One:
1. All the ethnocentric orientations are collectively called______________
2. Which of the following comes under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
3. The Polycentric orientation is the opposite of ethnocentrism. (T/F)
4. NAFTA stands for____________
5. ______________refers to the ability of the product and the company from that of the competitors
a. Positioning
b. Differentiation
c. Customer value
d. None
6. CAT stands for _______________
7. Cave dwellers are______________
8. LIFO stands for life in fire option.(T/F)
9. Starbursts are _______________
10. _____________is an advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
Examination Paper of International Business Management
4. Discuss the importance of marketing mix.
END OF SECTION A
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
The competitive advantage of nations and the competitiveness of locations have become important
topics in economic policy. Competitiveness is productivity; competitiveness is what the world
economic forum defines as the set of institutions and policies that determine the level of
productivity. There is no single determinant of competitiveness, there‟s no single determinant of
productivity.
Things that matter for example are the macroeconomic stability of a country, the soundness of
institutions whether the judiciary for example is independent or favors particular sectors or
businesses, whether the government acts in efficient ways or in sectarian ways, other determinants of
competitiveness involve market efficiency, labour market flexibility, and financial market flexibility.
The whole growth competitiveness index that is the index that has been used over the least five or
six years by the world economic forum captures the three big concepts: macroeconomic stability,
government institutions and innovations.
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
In this new millennium, few business houses can afford a turn a blind eye to global business
opportunities. According to the latest Mckinsey Global Survey, top global executives believe that the
growing number of consumers in emerging markets will be the most important trend for global
business during the next five years. On 15th April 1994, trade ministers of 123 countries signed the
final Act of the GATT Uruguay Round of negotiations at Marrakech, bringing the WTO into being
on 1st January 1995.
The object of the Act is the liberalization of world trade. By it member countries undertake to apply
fair trade rules covering commodities, services and intellectual property. It provides for the lowering
of tariffs on industrial goods and tropical products; the abolition of import duties on a variety of
items; the progressive abolition of quotas on garments and textiles; the gradual reduction of trade
distorting subsidies and import barriers, and agreements on intellectual property and trade in
services.
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
Examination Paper of International Business Management
Section C: Applied Theory (30 marks)
This section consists of Long Questions.
Answer all the questions.
Each question carries 15 marks.
Detailed information should form the part of your answer (Word limit 150 to 200 words).
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
System Management IIBM EXAM ANSWER SHEET PROVIDED
Section A: Objective Type (20 marks)
This section consists of Multiple Choice Questions & Fill in the blanks / True & False.
Answer all the Questions.
Each Question carries 1 Mark.
Part One:
Multiple choices
1. TCP stands for
a. Translate Control Protocol
b. Translate Cable Protocol
c. Transmission Control Program
d. Transmission Cable Program
2. Why we do not tap into a 10Base2 or 10BaseT cable in the same way as we tap with 10Base5 cable?
a. Because the cable is so thin.
b. Because the cable is so strong.
c. Because the cable is so thick.
d. Because the cable is so fat.
3. The Ethernet has its roots in an early packet radio network called
a. SMA
b. PARC
c. RWS
d. ALOHA
4. ___________is the second major class of Intra Domain Routing protocol.
a. Reliable Flooding
b. Link State
c. Route Calculation
d. Implementation
5. A Network that provides a constant band width for the complete duration of message transfer is a
a. Cell switched Network
b. Packet switched Network
c. Circuit switched Network
d. None of the above
Examination Paper of Information System Management
6. A router :-
a. Forwards a packet to all outgoing links upto which the packet originated.
b. Determines on which outgoing link a packet is to be forwarded
c. Forwards a packet to the next free outgoing link
d. Forwards a packet to all outgoing links
7. What is the maximum speed of 10Base5 Ethernet Cable?
a. 100 Mbps
b. 500 Mbps
c. 50 Mbps
d. 10 Mbps
8. What is the maximum number of addressable stations on a 10BaseT Ethernet network?
a. 1024
b. 2500
c. 200
d. 512
9. A device that encodes analog voice into a digital ISDN Link is called
a. DSL
b. GSM
c. CODEC
d. AMPS
10. One of the small difference between the IBM Token Ring specifications and 802.5 is that
a. The former actually requires the use of MSAUs.
b. The former actually requires the use of MAC.
c. The former actually requires the use of TTRT.
d. None of the above
True & False
11. The sliding window protocol is the best known algorithm in computer networking.
12. One of the issues that faces a network designer is how to make this decision in a fair
manner.
13. Multicast addresses area used to send messages to subset of the hosts on an Ethernet.
14. 802.11 can support collision detection.
15. A Network Interface card operates at the Network Layer of the OSI model.
16. TCP port 5432 is the well known server part.
17. CPU is directly responsible for moving data between two networks.
18. Classless inter domain routing is a technique that addresses four scaling concerns in the
Examination Paper of Information System Management
Internet.
19. LAN is a connection oriented packet-switching technology.
20. Ethernet addresses are configured into the network adaptor by the manufacturer.
Section B: Short Questions (20 marks)
This section consists of Short Questions.( Answer should be in 5 lines)
Answer all the questions.
Each Question carries 5 marks.
1. What are the benefits of Packet Switching?
2. What is an Internetwork?
3. What protocols are there in the TCP/IP internet Layer?
4. What is difference between Virtual circuit Switching and Cell Switching?
Section C: Long Questions (30 marks)
This section consists of Long Questions.(word limit 100 words)
Each Question carries 10 marks.
Attempt any 3 Questions.
1. Write a short note on Classless Inter Domain Routing (CIDR)?
2. What distinguish a computer network from other type of networks?
3. What are the Salient features of Global Internet?
4. Distinguish between Reverse-Path Multicast (RPM) and Protocol Independent Multicast?
END OF SECTION A
END OF SECTION C
END OF SECTION B
Examination Paper of Information System Management
Section D: Applied Theory (30 marks)
This section consists of Applied Theory Questions.
Answer all the Questions.
Each Question carries 15 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).
1. The Sliding window protocol is perhaps the best known algorithm in computer Network. Describe however is that it can be used to serve different roles.
2. Explain, how the Sliding Window Algorithm works in Direct Link Network?
END OF SECTION D
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