ANNAMALAI UNIVERSITY ASSIGNMENT ANSWER
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1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product organization with
a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
organization?
1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale distributor
for surviving and thriving in this new and ever changing environment.
1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation”. Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximise the value of the firm to its shareholders”. Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because longterm
capital gains are treated more favourably than 1 dividend income from the
tax point of view.” – Comment.
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1.4 DATABASE MANAGEMENT SYSTEM
1. Draw various schemes of ordering system and explain the involvement of views
levels of data abstraction.
2. Draw an E-R diagram for ordering an item in the inventory control system.
3. Develop a conceptual data model for a Hospital Information System and write a
PL/SQL program using oracle to perform the following tasks.
4. Print the patient details – according to room wise.
a) Print the patient details – according to the disease wise.
b) Print the patient details – according to the doctors attending them
c) Consider a real system of your interest and give the skeleton of the
development of DSS for that system.
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws so that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
1.6 MANAGEMENT INFORMATION SYSTEM
1. What do you know about Top management responsibility. Give suitable
examples for responsibility.
2. What will affect the System planning and the mutual investigation? Illustrate
with suitable example input/output design.
3. You are asked to write the System Development Life cycle. Explain this
statement by using examples.
4. If you were the vice president of a company, what system would you use to
develop the management information system?
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1.7 SOFTWARE PROJECT MANAGEMENT
1. Identify the key aspects in which modern software project management practices
differs from those of traditional software project management.
2. Assume the size of an organic type software product has been estimated to be
32,000 lines of source code. Assume that the average salary of a software
engineer is Rs.75,000 per month. Determine the effort required to develop the
software product and the nominal development time.
3. (a) List any four attributes that contribute to the quality software product.
Discuss how they influence software quality.
(b) Develop a set of guidelines for conducting a formal technical review.
4. Illustrate with a software, the process in determining the software WBS
architecture, populate the software WBS and in determining the cost categories
for the software.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Arun the managing director is surprised that his profit every year is quite different
from what he wants or expects to achieve someone advised him to install a formal
system of budgeting. He employs a fresh accountant to do this. For two years, the
accountant faithfully makes all budgets based on previous year accounts. The
problem remains unsolved. Advise Arun the managing director and the accountant
on what steps they should take. Make assumptions about what is lacking.
2. In a factory, actual fixed cost overheads were different from the standard fixed
overheads because the actual output, actual time consumed, actual rate per hour
and per unit of output differed. Compute the variances taking assumed figures.
3. A company has to decide whether to Make or Buy. Through differential cost
analysis, how will you ascertain the net difference between the two alternatives so
as to assist the management in their decision making? Use hypothetical figures to
illustrate.
4. As a management accountant you are asked to introduce a system of capital
expenditure control for your organization. Explain the important feature you want
to incorporate in the system you propose to introduce with the suitable example of
a project involving capital expenditure.
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