LABOUR WELFARE MBA ANNAMALAI ASSIGNMENT ANSWER PROVIDED WHATSAPP 91 9924764558
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “Change is easy to devise but difficult to implement and nearly impossible to
sustain”. – Discuss with live examples from any industry of your choice.
2. Mr. Ramesh, CEO of a company is going to introduce mechanization in his
company to speedup the production process. This leaves 10% of employees to be
unemployed. The casual laborers resist this mechanization process. Assume
that you are consultant; intervene in this issue and act as consultant to both
Mr. Ramesh and the employees.
3. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
4. Bring out an essay on the OD in Multinational companies after 2010.
2.2 TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a Parma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.3 LABOUR WELFARE
1. A Workman under the influence of drink touched a live wire while working at a
machine and instantaneously died. His wife claimed compensation, but the
employee took the plea that he was not liable as the accident arouse out of a
default by the workman. Critically, evaluate and comment on the incident.
2. Write the various statutes enacted by Indian parliament from time to time and
various schemes implemented by the government for the welfare of the child,
female and contract labourers in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. The services of employer were terminated due to closure. But the apex court
held that the services to be continued on same terms and conditions either in
the government or in the government operations. Discuss.
3
2.4 INDUSTRIAL RELATIONS
1. Critically evaluate the existing statutory machinery available for settling
industrial dispute in India. Are they effective? Give your suggestion.
2. “Grievance handling has been called day-to-day collective bargaining. It involves
the continuing interpretation of the collective bargaining agreement but usually
not its renegotiation.” – Converse the statement with suitable examples.
3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate
the statement clearly identifying the “means” and “ends”.
4. “For peaceful evolution of the economic system in a democratic basis, it is
essential that workers participation in management should be accepted as a
principle and urgent need.” – Do you agree with the statement? Justify your
answer.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare the Salary template of Three Companies and find out the one that has
the most amount of Tax Saving schemes.
2. Do a Web Search of Indian Industries using the term salary survey, find out the
most relevant and up-to-date information on the same.
3. Give the SWOT – Analysis report on the 7th Pay Commission Recommendations.
4. How to impose rules and policies on compensation in terms of salary and other
benefits for managerial personnel. What process would you adopt in revision of
existing salary structure of an organization?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
4
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree (or)
disagree with the statement? Explain.
M.B.A.[H.R.M.] – 2ND YEAR - Assignment- UAP/551/C-1900
ANNAMALAI UNIVERSITY PRESS 2018 - 2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/-: 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries 25
marks. (2 topics)
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are
the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and
has identified shampoo with conditioner to rural markets. The product is not
new to the market. However, the competitive advantage for the company is in
technology and product formulation. Assume you are appointed as a product
manager for the company. Describe in detail the formulation of marketing
strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and
customer unfriendly attitude. Also employees of the branch does not assign due
weightage to physical attraction in the environment. Suggest the bank on the
strategy it should implement on the operations, technology and people fronts
including all or any elements of the 7 Ps in order to attract high profile
customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to increase
the influx of high spending tourists coming from abroad. Also make use of the
Indian traditional knowledge and sell books based on it in the markets abroad.
Describe your plan and explain how you would go about it to promote it in
foreign markets.
2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has decided
to add some new items to the menu, but prior to that they want to know more about
their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the
student cafeteria. Which survey methods can be used to obtain this information?
Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation
program for its sales people. The largest sales territory is selected, the new
program is implemented and the effect on sales is measured.
3
b) Procter and Gamble wants to determine if a new package design for Tide is more
effective than the current design. Twelve supermarkets are randomly selected in
Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In
the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information
System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
4
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction..
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? – Explain.
M.B.A.[M.M.] – 2nd Year – Assignment- UAP/551/C-600
ANNAMALAI UNIVERSITY PRESS 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialisation.
Last date for submission : 28-02-2019
Last date for submission : with late fee `300/- 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 lakhs for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?
2.2 INTERNATIONAL FINANCE
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
3. Critically evaluate the International Financial Market Instruments. Discuss the
internal and external techniques of risk involved in the International Business.
3. “A non- financial firm should always completely hedge all its exposures to
environmental risk factors such as exchange rates and interest rates.” Critically
discuss this recommendation.
4. Real exchange rate changes are measured by adjusting nominal exchange rate
changes by inflation differentials, the latter in turn being measured by some
price index such as WPI or CPI. It is said that a firm faces operating exposure
only if real exchange rates change. Is this strictly true? Why or why not?
2.3 DERIVATIVES MANAGEMENT
1. “Derivatives are considered as risk management tools used by organizations/
investors/individuals”. Critically evaluate the statement.
2. “The basic purpose of derivatives instruments is to provide commitments to price
for future dates for giving against adverse movement in future prices”. Discuss
and critically evaluate the statement.
3. “Forward contracts acts as fore-runners of futures market”. Critically evaluate
the statement in light of growth of forward market Worldwide.
4. “Options are the safest instrument for investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits”. Critically evaluate the above statement
with suitable examples.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Risk cannot be avoided but can be minimised- Discuss.
3. Risk avoidance is a negative treatment of risk rather than a positive technique –
Elaborate.
4. Discuss the major types of risk that are associated with great financial
insecurity.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
2. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believe that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
4
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? Explain.
M.B.A.[F.M.] - 2ND Year – Assignment-AUP/551/C-1200
ANNAMALAI UNIVERSITY PRESS 2018 -2019
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “Change is easy to devise but difficult to implement and nearly impossible to
sustain”. – Discuss with live examples from any industry of your choice.
2. Mr. Ramesh, CEO of a company is going to introduce mechanization in his
company to speedup the production process. This leaves 10% of employees to be
unemployed. The casual laborers resist this mechanization process. Assume
that you are consultant; intervene in this issue and act as consultant to both
Mr. Ramesh and the employees.
3. Discuss the major interventions. In your opinion, Which OD interventions are
most effective? Why?
4. Bring out an essay on the OD in Multinational companies after 2010.
2.2 TRAINING AND DEVELOPMENT
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
2. Prepare a training schedule for a newly joined salesman in a Parma company.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process
and repairs the connection on the first attempt. Has learning occurred? Justify
your Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as
the result, it is difficult to develop employees through job experiences that
require relocation. How could an employee’s current job be changed to develop
that employee’s leadership skills?
2.3 LABOUR WELFARE
1. A Workman under the influence of drink touched a live wire while working at a
machine and instantaneously died. His wife claimed compensation, but the
employee took the plea that he was not liable as the accident arouse out of a
default by the workman. Critically, evaluate and comment on the incident.
2. Write the various statutes enacted by Indian parliament from time to time and
various schemes implemented by the government for the welfare of the child,
female and contract labourers in India.
3. Give a detail note on voluntary welfare facilities provided by the Indian
organization of your choice.
4. The services of employer were terminated due to closure. But the apex court
held that the services to be continued on same terms and conditions either in
the government or in the government operations. Discuss.
3
2.4 INDUSTRIAL RELATIONS
1. Critically evaluate the existing statutory machinery available for settling
industrial dispute in India. Are they effective? Give your suggestion.
2. “Grievance handling has been called day-to-day collective bargaining. It involves
the continuing interpretation of the collective bargaining agreement but usually
not its renegotiation.” – Converse the statement with suitable examples.
3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate
the statement clearly identifying the “means” and “ends”.
4. “For peaceful evolution of the economic system in a democratic basis, it is
essential that workers participation in management should be accepted as a
principle and urgent need.” – Do you agree with the statement? Justify your
answer.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare the Salary template of Three Companies and find out the one that has
the most amount of Tax Saving schemes.
2. Do a Web Search of Indian Industries using the term salary survey, find out the
most relevant and up-to-date information on the same.
3. Give the SWOT – Analysis report on the 7th Pay Commission Recommendations.
4. How to impose rules and policies on compensation in terms of salary and other
benefits for managerial personnel. What process would you adopt in revision of
existing salary structure of an organization?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
4
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree (or)
disagree with the statement? Explain.
M.B.A.[H.R.M.] – 2ND YEAR - Assignment- UAP/551/C-1900
ANNAMALAI UNIVERSITY PRESS 2018 - 2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/-: 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries 25
marks. (2 topics)
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are
the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and
has identified shampoo with conditioner to rural markets. The product is not
new to the market. However, the competitive advantage for the company is in
technology and product formulation. Assume you are appointed as a product
manager for the company. Describe in detail the formulation of marketing
strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and
customer unfriendly attitude. Also employees of the branch does not assign due
weightage to physical attraction in the environment. Suggest the bank on the
strategy it should implement on the operations, technology and people fronts
including all or any elements of the 7 Ps in order to attract high profile
customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to increase
the influx of high spending tourists coming from abroad. Also make use of the
Indian traditional knowledge and sell books based on it in the markets abroad.
Describe your plan and explain how you would go about it to promote it in
foreign markets.
2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has decided
to add some new items to the menu, but prior to that they want to know more about
their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the
student cafeteria. Which survey methods can be used to obtain this information?
Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation
program for its sales people. The largest sales territory is selected, the new
program is implemented and the effect on sales is measured.
3
b) Procter and Gamble wants to determine if a new package design for Tide is more
effective than the current design. Twelve supermarkets are randomly selected in
Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In
the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information
System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
4
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction..
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? – Explain.
M.B.A.[M.M.] – 2nd Year – Assignment- UAP/551/C-600
ANNAMALAI UNIVERSITY PRESS 2018 -2019
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialisation.
Last date for submission : 28-02-2019
Last date for submission : with late fee `300/- 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Outline the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Discuss the main elements of the RBI framework
of NBFC regulation.
2. I like to invest Rs 2 lakhs for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views
in detail.
3. Discuss the process of selecting an investment in venture capital financing.
Explain briefly the framework of the scheme of regulation of venture capital
funds by the SEBI.
4. Discuss the structure and working of Indian banking industry. What
suggestions would you offer for improvement of their performance?
2.2 INTERNATIONAL FINANCE
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
3. Critically evaluate the International Financial Market Instruments. Discuss the
internal and external techniques of risk involved in the International Business.
3. “A non- financial firm should always completely hedge all its exposures to
environmental risk factors such as exchange rates and interest rates.” Critically
discuss this recommendation.
4. Real exchange rate changes are measured by adjusting nominal exchange rate
changes by inflation differentials, the latter in turn being measured by some
price index such as WPI or CPI. It is said that a firm faces operating exposure
only if real exchange rates change. Is this strictly true? Why or why not?
2.3 DERIVATIVES MANAGEMENT
1. “Derivatives are considered as risk management tools used by organizations/
investors/individuals”. Critically evaluate the statement.
2. “The basic purpose of derivatives instruments is to provide commitments to price
for future dates for giving against adverse movement in future prices”. Discuss
and critically evaluate the statement.
3. “Forward contracts acts as fore-runners of futures market”. Critically evaluate
the statement in light of growth of forward market Worldwide.
4. “Options are the safest instrument for investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits”. Critically evaluate the above statement
with suitable examples.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Risk cannot be avoided but can be minimised- Discuss.
3. Risk avoidance is a negative treatment of risk rather than a positive technique –
Elaborate.
4. Discuss the major types of risk that are associated with great financial
insecurity.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a
period of time”. Do you agree or disagree? Give your views by taking the present
situation.
2. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believe that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success
to superior analysts. Assume that none of the analysts to whom you have
access is superior, what specific investment practices you would implement for
your clients?
4. Reported earnings typically differ, sometimes considerably from economic
earnings. Nevertheless, it is often argued that reported earnings are intended
simply to provide source information to investors about the value of the firm. If
so, might there not be alternative accounting procedures of equal use to
investors? How might one go about evaluating the usefulness of such
procedures?
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and
analyse the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was
the vital reason for its dropdown? Consider the strategic issues and justify
it.
4
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies
be viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction.
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting
data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? Explain.
M.B.A.[F.M.] - 2ND Year – Assignment-AUP/551/C-1200
ANNAMALAI UNIVERSITY PRESS 2018 -2019
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