ANNAMALAI UNIVERSITY MBA FIRST YEAR HUMAN RESOURCE MANAGEMENT

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ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2019 - 2020
ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.

ANSWER

Management is a universal phenomenon in the sense that it is a common and essential element in all enterprises. Every group effort requires setting objectives, making plans, handling people, co-coordinating and controlling activities, achieving goals and evaluating performance directed towards organizational goals.

These activities relate to the utilization of 4 types of inputs or resources from the environment—human, monetary, physical, and informational.

Human resources include managerial talent, labor, and so forth. Monetary resources are the financial capital the organization uses to finance both ongoing and long-term operations.

Physical resources include raw materials, office and production facilities, and equipment. Information resources are data and other kinds of information utilized by the organization.

The job of the manager is to combine and coordinate these resources to achieve the organization’s goals.

2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities - Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.

ANSWER

Market segmentation also reduces the risk of an unsuccessful or ineffective marketing campaign. When marketers divide a market based on key characteristics and personalize their strategies based on that information, there is a much higher chance of success than if they were to create a generic campaign and try to implement it across all segments.

Marketers can also us segmentation to prioritize their target audience. If segmentation shows that some consumers would be more likely to buy a product than others, marketers can better allocate their attention and resources.

2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.

ANSWER

Many investors like to watch the dividend yield, which is calculated as the annual dividend income per share divided by the current share price. The dividend yield measures the amount of income received in proportion to the share price. If a company has a low dividend yield compared to other companies in its sector, it can mean two things: (1) the share price is high because the market reckons the company has impressive prospects and isn't overly worried about the company's dividend payments, or (2) the company is in trouble and cannot afford to pay reasonable dividends. At the same time, however, a high dividend yield can signal a sick company with a depressed share price.

2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.

ANSWER

Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption.

There are myriad reasons for improving your supply chain (see below) but it is widely acknowledged that a tighter integration between a principal wholesaler and its (global) distributors can only improve the overall success of an organisation which is reliant on excellent service to the consumer.

2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. "Spending Money for Maintenance is waste" - Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.

ANSWER

Human resources undoubtedly play the most important part in the functioning of an organization. The term ‘resource’ or ‘hu­man resource’ signifies potentials, abilities, capacities, and skills, which can be developed through continuous interaction in an organizational setting.

The interactions, interrelationships, and activities performed all contribute in some way or other to the development of human potential. Organizational productivity, growth of companies, and economic development are to a large extent contingent upon the effective utilization of human capa­cities.

Hence, it is essential for an organization to take steps for effective utilization of these resources. In the various stages in the growth of an organization, effective planning of human resources plays a key role. Matching the requirements of the job with the individual is important at all stages, including the recruitment procedures, in this endeavour.

2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
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4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION

ANSWER

1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.

Preparing a presentation can be an overwhelming experience if you allow it to be one. The strategies and steps below are provided to help you break down what you might view as a large job into smaller, more manageable tasks.

Step 1: Analyze your audience

The first step in preparing a presentation is to learn more about the audience to whom you'll be speaking. It's a good idea to obtain some information on the backgrounds, values, and interests of your audience so that you understand what the audience members might expect from your presentation.

4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANISATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

ANSWER

Organizational culture includes an organization’s expectations, experiences, philosophy, as well as the values that guide member behaviour, and is expressed in member self-image, inner workings, interactions with the outside world, and future expectations. Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid (The Business Dictionary).

Culture also includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs, and habits.