ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT 2019-20 ANSWERS

ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWERS

FOR FULL AND DETAILED ANSWER SHEETS AS PER REQUIREMENT CONTACT

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2019 - 2020
ASSIGNMENT TOPICS

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the features of the framework of regulation of the credit information
companies in India. What are the regulatory and supervisory objectives of the
RBI in relation to the NBFCs? Explain the main elements of the RBI framework
of NBFC regulation.

ANSWER

CIC or Credit Information Company is an independent third party institution that collects financial data regarding loans, credit cards and more about individuals and shares it with its members. Banks, Non-Banking Financial institutions are usually the customers of Credit Information Companies. The Credit Card Company collects financial information about all these individuals and forms a credit report based on their financial history. This credit report plays a very important role as it helps banks and other financial institutions determine the creditworthiness of an individual applying for a loan or credit card with them.

2. Do you think credit analysis is essential before providing loan to customers?
Explain various credit appraisal techniques used by commercial banks to
analyse the credit worthiness of borrowers.
3. “Tax considerations give a definite advantage to hire purchase financing option”
Do you agree? Explain
4. What kind of changes needed in the venture capital financing when an economy
is in the recession? Suggest some strategies approaches that are well suited for
venture capital financing for industrial activities.
2.2 INTERNATIONAL FINANCE
1. Describe the current trends in the balance of payments of some of the countries
of the Asia- pacific region.

ANSWER

Asia has been the fastest growing region of the world for several decades. The speed and extent of Asia’s economic and social progress has been inspiring and these emerging economies are now advancing at an impressive pace as a major global economic power. The feat of Japan's dramatic transformation has been followed by the Republic of Korea; Taipei, China; Hong Kong, China, Singapore, Malaysia and Thailand. Once among the poorest of the nations, they have solidly established themselves as rapidly growing upper middle income countries. And now two of the region's largest countries, China and India, are advancing at an impressive pace as major global economic powers and Indonesia and Vietnam are also growing steady. The rest of Asia, and perhaps the rest of the world, now aspires to emulate these success stories.

2. "The International economy is fast turning into a borderless global economy"
Critically analyze in relation to International Financial system.
3. As an executive of a leading institution, what factors should you critically
evaluate with respect to a large industrial project, from the perspective of
environmental and economic viability.
4. “Exchange rate is focal point to understand the whole mechanism of monetary
system” Justify the statement with illustration
2.3 DERIVATIVES MANAGEMENT
1. “The basic purpose of derivatives instruments is to provide commitments to
price for future dates for giving against adverse movement in future prices.”
Discuss and critically examine the statement.

ANSWER

Derivatives are instruments to manage financial risks. Since risk is an inherent part of any investment, financial markets devised derivatives as their own version of managing financial risk. Derivatives are structured as contracts and derive their returns from other financial instruments.

2. Options are the safest instrument for the investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits.” Critically evaluate the above statements
with suitable examples.
3. “Besides serving as a barometer of the economy /market, the index also has
other applications in finance.” – Elaborate the application of index.
4. “Forward contracts act as force runners of futures market” – Critically evaluate
the statement in the light of growth of forward market worldwide.
3
2.4 RISK MANAGEMENT AND INSURANCE
1. Elaborate the loss control measures of any manufacturing company of your
choice.
2. Describe the structure of Indian general insurance industry and explain the
products being offered by them.
3. From the balance sheet of a company of your choice, analyze all risk and ERM
from asset side and from liability’s side. Create a list of actions for the ERM
functions.
4. “Privatization of insurance sector has led to substantial growth in the insurance
business in India and also led to improvement in confidence among policy
holders.” – Give your comments
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an investment advisor what feature would you suggest being included in the
investment bunch of a client? And also suggest where an investor should be
careful. Consider the above statements and keep the present situation in mind
Give your suggestions.
2. The technical analyst places a great deal of importance on supply and demand
in stock pricing. Presumably the fundamental analyst also believes that supply
and demand are important. In what ways do the two groups disagree on the
subject?
3. ”The concept of a random walk in stock prices is bizarre and implies totally
irrational behaviour by the investing public. Nothing could be further from the
truth than random walk. Prices are related to fundamental economic worth.”
Comment
4. Comment on the following statement “since Markowitz portfolio theory requires
so many assumptions, the notion that investors should be concerned with the
risk of the overall portfolio rather than the risk of the individual securities is
misleading.”
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in ECommerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” Do you agree with this statement? Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment /FM/ 2ND Year/AUP/709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 - 20

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2019 - 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.202015-03-2019
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.

ANSWER

Organizational development can be defined as an objective-based methodology used to initiate a change of systems in an entity. Organizational development is achieved through a shift in communication processes or their supporting architecture. The behavior of employees allows professionals to examine and observe the work environment and anticipate change, which is then effected to accomplish sound organizational development.

Increasing productivity and efficiency comes with many benefits. However, the best way to encourage positive results is by using a well-thought-out organizational development structure. Organizational development is used to equip an organization with the right tools so that it can adapt and respond well to changes in the market. The benefits of organizational development include:

2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ HRM/ 2ND YEAR/ AUP/709/C-2050
ANNAMALAI UNIVERSITY PRESS 2019 - 20

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2019 - 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission : 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.2020
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.

2.1 PRODUCT AND SERVICES MARKETING
1. Elaborately explain the various stages of new product development.
Considering solar charger as a new product to be launched in a market,
describe the process involved in developing this new product.
2. Create a branding program for a FMCG product of your choice. Provide full
description of the company’s brand hierarchy, brand portfolio, brand’s
current marketplace and the way in which the firm is addressing branding
through its marketing mix. Explain how you would characterize the
positioning of your brand.
3. Explain the traditional services marking mix and describe the expanded mix
for services. Discuss the marketing mix as applicable to banking service
sector.
4. Assume a tourism service establishment wherein the customers can
influence each other. Describe the potential cases of favorable and
unfavorable customer influences. Also discuss the ways to improve
customer satisfaction by handling the unfavorable situations
2.2 MARKETING RESEARCH
1. ABC cookies are planning to launch a new line of cookies and want to assess the
market size. The cookies have a mixed chocolate – jack fruit flavour and will be
targeted at the premium end of the market. Discus the six W’s of a descriptive
research design that may be adopted.

2. Adyar Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has
decided to add some new items to the menu, but prior to that they want to know
more about their customers and their preferences
a) List possible hypotheses b)Explain what kind of research design would be
appropriate?
3. To determine the effectiveness of the advertising campaign for a new dish washer,
management would like to know what percentages of households are aware of the
new brand. The advertising agency thinks that this figure is as high as 70 percent.
The management would like a 95 percent confidence interval and a margin of error
no greater than plus or minus 2 percent
a) What sample size should be used for this study?
b) Suppose that management wanted to be 99 percent confident but could
tolerate an error of plus or minus 3 percent. How would the sample size
change?
4) Design an open-ended question to determine whether households engage in
gardening. Also develop a multiple – choice and a dichotomous question to obtain
the same information. Which form is the most desirable?.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
3
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. “On the account of consumer illiteracy, the audio-visual media provide an
immense opportunity to communicate with consumers”, is it true? Outline the
relative strengths and weakness of these media and describe their role in rural
marketing.
2. Suggest the different ways of segmenting a rural market. On what bases would
you consider for marketing Detergent soaps, cool drinks and television in rural
market? Justify your views.
3. “Going rural is the need of the hour”. Keeping this statement into account,
suggest the various roadblocks which the marketers have to overcome in order
to successfully launch their product in rural markets.
4. Explain the various changes which are required to be made in the promotional
strategy of a company for successfully promoting a product in rural markets
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Give the picture of Impact of sales motivation on FMCG organizational
performance of P&G.
2. Is Personal selling practices the best way to enhance sales of industrial Products
in power sector? Give your answer and justify.
3. Discuss the sales promotions and advertising effect on sales performance of
consumer goods of Unilever.
4. ‘Gig’ economy and freelancers as distribution agents in food delivery service.
Bring out its future trend in India.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
4
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” –Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ MM/ 2nd Year/ AUP/709/C-600
ANNAMALAI UNIVERSITY PRESS 2019 - 20