ANNAMALAI ASSIGNMENT QUESTIONS 2019-20
FOR ANSWER SHEETS CONTACT
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. "Spending Money for Maintenance is waste" - Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: edible oil, table
top wet grinder and business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. –Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
3
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. "Spending Money for Maintenance is waste" - Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of
numerical data. Explain the stages of statistical survey. Describe the various
methods for collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
The eighth performance, for which judge Q could not attend, was awarded 37
marks by judge P. If judge Q has also been present, how many marks would be
expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities - Do you agree? Give reasons.
1.2 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.
1.3 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing”.–
Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run
average total cost curve cannot be saucer-shaped”. Discuss in detail.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Keerthi purchases some goods on credit from Durai, payable within 3 months.
After 2 months, Keerthi makes out a blank cheque in favour of Durai, signs and
delivers it to Durai with a request to fill up the amount due, as Keerthi does not
know the exact amount payable by him.
Durai fills up fraudulently the amount larger than the amount payable by
Keerthi and endorses the cheque to Bala in full payment of Durai’s own due.
Keerthi’s cheque is dishonoured. Referring to the provisions of the Negotiable
Instruments Act, 1881, discuss the rights of Durai and Bala.
2. Describe the provisions of The Limited Liability Partnership Act, 2008 and how
does it differ from The Indian Partnership Act, 1932.
3. Explain the effect of a contract made by an agent with a third party – (a) where
the agent discloses the existence but not the name of the principal; and (b)
where the existence of the principal is not disclosed.
4. “Consumer Protection Act,1986 aims to provide for better protection of the
interests of consumers and for that purpose to make provision for the
establishment of consumer councils and other authorities for the settlement of
consumers’' disputes and for matters connected therewith”- Examine.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Which measure of central tendency is used for the following situations? Justify
your answer.
a) Government wanted to decide the living standard of people based on
monthly income in various taluks in a state and wanted to compare the
taluks economic status. The family monthly incomes of various taluks were
collected. Which central tendency measure will be appropriate and why?
b) The state government wanted to introduce two types of family card based on
subsidy. The data were the same as the question (a). Lower the income the
subsidy will be more and higher income group will have less subsidiary. In
this situation which measures of central tendency is most suitable and give
your reason.
c) The government has a plan to introduce health policies based on the family
income. The policies are to be designed so that the family members will get
health benefits and the nominal payment levels will be fixed based on their
annual income of families. How will you go about it using averages and
which one you prefer in this case? Also state the reasons.
2.
a) Assume that you are planning to conduct market survey about green food
products from the public using questionnaire as a tool for data collection.
You are conducting pilot study to validate the tool and to perform data
collection. You want to decide the same size and how will you decide?
Explain.
b) For the same study, you want to know the satisfaction of the green food
product consumers and when the population is known, how will you decide
your sample size?
4
3. Give a situation to apply cluster analysis and explain the steps as well as the
expected result according to you.
4. Assume that you carried out ANOVA using a statistical package. Please sketch
the important outputs are to be discussed in this analysis. Give interpretation,
for the whole result.
1.6 INTERNATIONAL BUSINESS
1. The study of international business is not different from the study of domestic
business. Thus, there is no point in having a separate course on international
business. “Evaluate this statement”.
2 ‘’Some argue that the WTO is the third pillar of global business. But many
argue that the WTO is the Wrong Trade Organisation’’. Critically comment.
3. You are the assistant to the CEO of a small textile firm that manufactures
quality, premium priced and stylish clothing. The CEO has decided to see what
the opportunities for exporting and asked you for advice as to the steps the
company should take. What advice would you give?
4. “Export incentives are major factor to encourage the development of the FDI” –
Do you agree or disagree? Justify your answer.
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities - Do you agree? Give reasons.
1.2 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.
1.3 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing”.–
Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run
average total cost curve cannot be saucer-shaped”. Discuss in detail.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Keerthi purchases some goods on credit from Durai, payable within 3 months.
After 2 months, Keerthi makes out a blank cheque in favour of Durai, signs and
delivers it to Durai with a request to fill up the amount due, as Keerthi does not
know the exact amount payable by him.
Durai fills up fraudulently the amount larger than the amount payable by
Keerthi and endorses the cheque to Bala in full payment of Durai’s own due.
Keerthi’s cheque is dishonoured. Referring to the provisions of the Negotiable
Instruments Act, 1881, discuss the rights of Durai and Bala.
2. Describe the provisions of The Limited Liability Partnership Act, 2008 and how
does it differ from The Indian Partnership Act, 1932.
3. Explain the effect of a contract made by an agent with a third party – (a) where
the agent discloses the existence but not the name of the principal; and (b)
where the existence of the principal is not disclosed.
4. “Consumer Protection Act,1986 aims to provide for better protection of the
interests of consumers and for that purpose to make provision for the
establishment of consumer councils and other authorities for the settlement of
consumers’' disputes and for matters connected therewith”- Examine.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Which measure of central tendency is used for the following situations? Justify
your answer.
a) Government wanted to decide the living standard of people based on
monthly income in various taluks in a state and wanted to compare the
taluks economic status. The family monthly incomes of various taluks were
collected. Which central tendency measure will be appropriate and why?
b) The state government wanted to introduce two types of family card based on
subsidy. The data were the same as the question (a). Lower the income the
subsidy will be more and higher income group will have less subsidiary. In
this situation which measures of central tendency is most suitable and give
your reason.
c) The government has a plan to introduce health policies based on the family
income. The policies are to be designed so that the family members will get
health benefits and the nominal payment levels will be fixed based on their
annual income of families. How will you go about it using averages and
which one you prefer in this case? Also state the reasons.
2.
a) Assume that you are planning to conduct market survey about green food
products from the public using questionnaire as a tool for data collection.
You are conducting pilot study to validate the tool and to perform data
collection. You want to decide the same size and how will you decide?
Explain.
b) For the same study, you want to know the satisfaction of the green food
product consumers and when the population is known, how will you decide
your sample size?
4
3. Give a situation to apply cluster analysis and explain the steps as well as the
expected result according to you.
4. Assume that you carried out ANOVA using a statistical package. Please sketch
the important outputs are to be discussed in this analysis. Give interpretation,
for the whole result.
1.6 INTERNATIONAL BUSINESS
1. The study of international business is not different from the study of domestic
business. Thus, there is no point in having a separate course on international
business. “Evaluate this statement”.
2 ‘’Some argue that the WTO is the third pillar of global business. But many
argue that the WTO is the Wrong Trade Organisation’’. Critically comment.
3. You are the assistant to the CEO of a small textile firm that manufactures
quality, premium priced and stylish clothing. The CEO has decided to see what
the opportunities for exporting and asked you for advice as to the steps the
company should take. What advice would you give?
4. “Export incentives are major factor to encourage the development of the FDI” –
Do you agree or disagree? Justify your answer.
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies
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