1
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
S178 - M.B.A. E-BUSINESS
SECOND YEAR– FOURTH SEMESTER
Academic Year : 2022 - 2023
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students those who have opted
Project and Viva-Voce are informed to write the assignments for THREE courses as
per instructions.
Students those who have opted for Two Theory courses instead of Project
work & Viva voce, are informed to write the assignments for those two courses
additionally, as per instruction.
Last date for submission: 15.04.2023
Last date for submission with late fee. 300/-:29.04.2023
NOTE:
1. Assignments sent after 29.04.2023 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right corner on all
pages) should be put in an envelope with superscription “MBA(EB) Assignments”
and sent to The Director, Directorate of Distance Education, Annamalai
University, Annamalai Nagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on FIVE out of six topics in each course by referring to the
respective lesson, terminal exercise and learning activities. For each question the
answer should not exceed 4 – pages. Each assignment carries 25 marks
(5 Questions).You are expected to write FIVE questions for every course.
Dr. R SINGARAVELU
DIRECTOR
2
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
178E2410 - DATABASE MANAGEMENT SYSTEM
1. Database Management System (L1).
2. Entity Relationship Model (L5).
3. Oracle Data Types (L10).
4. Build in Functions (L14).
5. Transactions Control Language (L18).
6. PL/SQL (L21).
178E2420 – STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. System Concepts and Information Systems (L1).
2. Structuring System Requirements for Conceptual Data Modelling (L6)
3. Design of interfaces and Dialogues (L11).
4. Designing Distributed Systems (L14).
5. Transaction-Centred and Transform -Centred Designs (L17)
6. Automated Tools for Systems Development (L20)
178E2430 – DIGITAL MARKETING STRATEGIES
1. Digital Marketing: Evolution, Importance & Key Terms (L1).
2. Website –Importance, Requirements & Web Building process (L5).
3. Marketing Strategies on Web (L10)
4. Consumer Generated Media (L15).
5. Brand Communication (L20).
6. Viral Campaign (L245)
178E2441 – E-RETAILING
1. Transition from traditional marketing to e-Marketing (U1)
2. e-Retailing Online Merchandising Techniques (U2)
3. Business Models for e-tailing (U3)
4. Different Methods of Online Pricing (U4)
5. Challenges in Successful Implementation of ERP in e-Retailing (U5)
6. Online Career Services (U6)
178E2442 – BUSINESS RESEARCH METHODS
1. Defining the Research Problem (L3).
2. Methods of Data Collection (L9).
3. Sample Size Determination (L12).
4. SPSS and its Uses (L17).
5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).
6. Graphs and Diagrams (L23).
ANNAMALAI
DIRECTORATE OF DISTANCE EDUCATION
S179 - M.B.A. INTERNATIONAL
SECOND
This booklet contains assignment topics. Students those who have opted
Project and Viva-Voce are informed
per instructions.
Students those who have opted
work & Viva voce, are informed
additionally, as per instruction.
Last date for submission:
Last date for submission with late fee
NOTE:
1. Assignments sent after
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on
4. All assignments (with Enrolment number marked on the Top right corner on all
pages) should be put in an envelope with superscription “
and sent to The Director, Directorate of Distance Education
University, Annamalai Nagar
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on
respective lesson, terminal exercise and learning activities.
answer should not exceed
(5 Questions).You are expec
UNIVERSITY
BUSINESS
YEAR– FOURTH SEMESTER
Academic Year : 2022 - 2023
ASSIGNMENT TOPICS
to write the assignments for THREE
for Two Theory courses instead of Project
to write the assignments for those two courses
15.04.2023
fee. 300/-:29.04.2023
29.04.2023 will not be evaluated.
A4 paper on one side only.
ages) MBA(IB) Assignments
Education,
– 608 002 by Registered post.
Title of the papers.
e FIVE out of six topics in each course by referring to the
For each question
4 – pages. Each assignment carries 25 marks
expected to write FIVE questions for every course
Dr. R SINGARAVELU
DIRECTOR
courses as
Assignments”
Annamalai
the
course.
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
179E2410 – ORGANISATIONAL BEHAVIOUR
1. Developing an Organizational Behaviour Model (L4)
2. Value, Attitude and Job Satisfaction (L8)
3. Theories of Group behavior (L10).
4. Motivation Theories (L16).
5. Steps in Managing Change (L19)
6. Organizational Climate (L23).
179E2420 –EXPORT AND IMPORT FINANCE
1. Export Import Finance (L1).
2. Foreign Exchange Markets (L5).
3. Demonetization and Its impact on Foreign Exchange (L8).
4. Import and Exchange Controls (L14)
5. Import Letter of Credit (L16).
6. ECGC: Special Schemes and Guarantees to Banks (L19).
179E2430 –LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. Logistics and the System Concept (L3)
2. Space Requirements for Distribution Centre (L6)
3. Warehousing, Transporting, Packing and Material Handling (L12)
4. Supply Chain Performance : Achieving Strategic Fit and Scope (L13)
5. Demand Forecasting (L17)
6. Pricing and Revenue Management in a Supply Chain (L20)
179E2441–INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Marketing Research in a Global Environment (L1)
2. Measurement and Scaling Techniques (L8)
3. Challenges and Ethics in International Marketing Research (L10)
4. International Buyer Behaviour Model (L16)
5. Social contagion of Global Consumers (L19)
6. Organizational and Industrial Buying Behaviour (L23)
179E2442 – BUSINESS RESEARCH METHODS
1. Defining the Research Problem (L3).
2. Methods of Data Collection (L9).
3. Sample Size Determination (L12).
4. SPSS and its Uses (L17).
5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).
6. Graphs and Diagrams (L23).
ANNAMALAI
DIRECTORATE OF DISTANCE EDUCATION
SECOND
This booklet contains assignment topics. Students
Project and Viva-Voce are
per instructions.
Students those who have opted
work & Viva voce, are informed
additionally, as per instruction.
Last date for submission:
Last date for submission with late fee
NOTE:
1. Assignments sent after
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on
4. All assignments (with Enrolment number marked on the Top
on all pages) should be put in an
Assignments” and sent to
Annamalai University, Annamalai Nagar
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the
6. Students should send full se
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on
respective lesson, terminal exercise and learning activities.
answer should not exceed
(5 Questions).You are expected to write
UNIVERSITY
S346 - M.B.A (E/M)
YEAR – FOURTH SEMESTER
Academic Year: 2022 - 2023
ASSIGNMENT TOPICS
those who have opted
informed to write the assignments for FOUR
for Two Theory courses instead of Project
to write the assignments for those two courses
15.04.2023
fee. 300/-:29.04.2023
00.00.2023 will not be evaluated.
A4 paper on one side only.
righton
envelope with superscription “
” The Director, Directorate of Distance Education
– 608 002 by Registered post
Title of the papers.
set of assignments for all papers. Partial assignments
FIVE out of six titles in each course by referring to the
For each quest
4 – pages. Each assignment carries 25 marks
FIVE questions for every course
Dr. R SINGARAVELU
DIRECTOR
papers as
-hand corner
MBA(EM)
Education,
post.
t question the
course.
ELECTIVE: 346 (1) HUMAN RESOURCES MANAGEMENT
346E2410 (1) - ORGANIZATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. History of Organizational Development (L2).
2. Managing the Organizational Development process (L6).
3. An Overview of OD Interventions (L9).
4. System Ramifications (L14).
5. Organizational Change Management (L17).
6. Change Strategies and Approaches (L23).
346E2420 (1) – TRAINING AND DEVELOPMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities.
1. Training Functions (L2).
2. Management Development Programme (L7).
3. Approaches to Employee Development (L12)
4. Career Development (L14).
5. Developing E-Learning (L19).
6. Training Policies in India (L24).
346E2430 (1) –PERFORMANCE MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Dimensions of performance management (L3).
2. Management of Employee Performance (L6).
3. Total quality management (L12).
4. Quality Circle (L13).
5. Problems in performance appraisal (L18)
6. Reward System and Employee Productivity (L23).
346E2440 (1) – LABOUR WELFARE AND INDUSTRIAL RELATIONS
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Role of the Welfare Officer (L2).
2. Employees’ State Insurance Act, 1948 (L7).
3. Philosophy of Industrial Relations (L10).
4. Industrial Disputes (L13).
5. Collective Bargaining in India (L17).
6. Growth of Trade Union Movement in India (L20)
346E2451–MANAGERIAL COMMUNICATION
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Communication and its Process (L1).
2. Models of Interpersonal Relationship (L6).
3. Leadership and Communication (L10).
4. Oral Communication (L13).
5. Written Communication – Business Letters (L17).
6. Business Report Writing (L22).
346E2452–COMPUTER APPLICATIONS IN MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Programming Languages (L4).
2. Integration of Application & Text Processing (L8).
3. Flow Chart & Evaluation (L12).
4. Classification of Networks (L14).
5. Information Technology Planning (L18).
6. Executing the Consulting Management (L23).
ELECTIVE: 346 (2) MARKETING MANAGEMENT
346E2410 (2) - SALES AND DISTIBUTION MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents, terminal
exercise and learning activities. Write any FIVE out of six topics in the course.
1. Functions of Sales Management (L2)
2. Sales Forecasting and Sales Quota (L6)
3. Compensation of Sales Force (L11)
4. Role of Physical Distribution in Marketing (L14)
5. Selection of the Channel Members (L18)
6. Wholesaling (L23)
346E2420 (2) – ADVERTISING AND SALES PROMOTION
Elaborate the following topics in detail by referring to the lesson contents, terminal
exercise and learning activities. Write any FIVE out of six topics in the course.
1. Role of advertising in modern business. (L1)
2. Types of advertisements and Advertising Appeals (L5)
3. Methods of Determining Advertising Budget (L11)
4. Advertisement Evaluation (L16)
5. Sales Promotion Techniques (L20)
6. Sales Force Promotion (L23)
346E2430 (2) – PRODUCT AND SERVICES MARKETING
Elaborate the following topics in detail by referring to the lesson contents, terminal
exercise and learning activities. Write any FIVE out of six topics in the course.
1. Product life cycle (L4)
2. Brand management (L5)
3. Packaging Features and Strategies (L10)
4. Services marketing mix (L15)
5. Travel management(L20)
6. Hotel Marketing (L24)
346E2440 (2) – MARKRTING RESEARCH AND CONSUMER BEHAVIOUR
Elaborate the following topics in detail by referring to the lesson contents, terminal
exercise and learning activities. Write any FIVE out of six topics in the course.
1. Marketing Research Process (L2)
2. Scaling Technique (L7)
3. Report Writing (L10)
4. Product and Price Research (L14)
5. Buyer Behaviour Models (L19)
6. Buyer Attitude and Personality (L22)
346E2451–MANAGERIAL COMMUNICATION
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Communication and its Process (L1).
2. Models of Interpersonal Relationship (L6).
3. Leadership and Communication (L10).
4. Oral Communication (L13).
5. Written Communication – Business Letters (L17).
6. Business Report Writing (L22).
346E2452–COMPUTER APPLICATIONS IN MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Programming Languages (L4).
2. Integration of Application & Text Processing (L8).
3. Flow Chart & Evaluation (L12).
4. Classification of Networks (L14).
5. Information Technology Planning (L18).
6. Executing the Consulting Management (L23).
ELECTIVE: 346 (3) FINANCIAL MANAGEMENT
349E2410(3) – INVESTMENT SECURITY AND PORTFOLIO MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Investment Strategy (L3).
2. Stock Market Index and Credit Rate Agencies (L8).
3. Technical Analysis (L11).
4. Portfolio Management (L13).
5. Performance Evaluation of Portfolio (L17)
6. Bonds and its Valuation (L20)
349E2420(3) – MANAGEMENT OF FINANCIAL SERVICES
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. The Indian Financial System (L2).
2. Role of RBI (L7).
3. Regulations by SEBI (L10).
4. Venture Capital in India (L13).
5. Mutual Funds Performances (L18).
6. Credit Rating and Discounting Financial Services (L22).
349E2430(3) – DERIVATIVES MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Financial Derivatives (L1).
2. Trading Strategies Involving Options (L6).
3. Futures: Form and Market Structure (L9).
4. Credit Risk and Forward Rate Agreements (L16).
5. Systematic Risk and Unsystematic Risk (L18).
6. Commodity Market (L21).
346E2440(3) - RISK MANAGEMENT AND INSURANCE
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Risk Management Process (L3).
2. Risk Management by Individuals (L5).
3. Enterprise Risk Management (L9).
4. Types and Principles of Insurance (L16).
5. Fire Insurance (L19).
6. Essentials of Insurance Contract (L22).
346E2451–MANAGERIAL COMMUNICATION
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Communication and its Process (L1).
2. Models of Interpersonal Relationship (L6).
3. Leadership and Communication (L10).
4. Oral Communication (L13).
5. Written Communication – Business Letters (L17).
6. Business Report Writing (L22).
346E2452–COMPUTER APPLICATIONS IN MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Programming Languages (L4).
2. Integration of Application & Text Processing (L8).
3. Flow Chart & Evaluation (L12).
4. Classification of Networks (L14).
5. Information Technology Planning (L18).
6. Executing the Consulting Management (L23).
ELECTIVE: 346 (4) PRODUCATION MANAGEMENT
346E2410 (4) – PRODUCTION PLANNING, CONTROL AND MAINTENANCE
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Methods of Scheduling (L3)
2. Uses of Sales and Demand Forecasting in Planning (L5)
3. Quality control (L9)
4. Scheduling and Sequencing (L13)
5. Materials Requirements Planning (MRP) (L17)
6. Breakdown and Corrective, Preventive Maintenance (L22)
346E2420 (4) – QUALITY MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Quality Management (L1).
2. Performance appraisal (L6).
3. Quality Costs (L11).
4. Seven New Management Tools (L14)
5. Statistical Process Control (SPC) (L17)
6. ISO 14000 (L24).
346E2430 (4) – LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities.
1. Logistics and the System Concept (L3)
2. Space Requirements for Distribution Centre (L6)
3. Warehousing, Transporting, Packing and Material Handling (L12)
4. Supply Chain Performance : Achieving Strategic Fit and Scope (L13)
5. Demand Forecasting (L17)
6. Pricing and Revenue Management in a Supply Chain (L20)
346E2440 (4) – ENTERPRISE RESOURCE PLANNING
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Business Engineering & ERP (L2).
2. Business modeling for ERP (L4)
3. Planning, evolution and selection of ERP system (L5).
4. Guidelines for ERP implementation (L10)
5. Customer Relationship Management (L12)
6. Production and material management (L14)
346E2451–MANAGERIAL COMMUNICATION
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Communication and its Process (L1).
2. Models of Interpersonal Relationship (L6).
3. Leadership and Communication (L10).
4. Oral Communication (L13).
5. Written Communication – Business Letters (L17).
6. Business Report Writing (L22).
346E2452–COMPUTER APPLICATIONS IN MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Programming Languages (L4).
2. Integration of Application & Text Processing (L8).
3. Flow Chart & Evaluation (L12).
4. Classification of Networks (L14).
5. Information Technology Planning (L18).
6. Executing the Consulting Management (L23).
ELECTIVE: SYSTEMS
346E2410 (5) - DATABASE MANAGEMENT SYSTEM
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Database Management System (L1).
2. Entity Relationship Model (L5).
3. Oracle Data Types (L10).
4. Build in Functions (L14).
5. Transactions Control Language (L18).
6. PL/SQL (L21).
346E2420 (5) – STRUCTURED SYSTEM ANALYSIS AND DESIGN
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. System Concepts and Information Systems (L1).
2. Structuring System Requirements for Conceptual Data Modelling (L6)
3. Design of interfaces and Dialogues (L11).
4. Designing Distributed Systems (L14).
5. Transaction-Centred and Transform -Centred Designs (L17)
6. Automated Tools for Systems Development (L20)
346E2430 (5) – DIGITAL MARKETING STRATEGIES
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Digital Marketing: Evolution, Importance & Key Terms (L1).
2. Website –Importance, Requirements & Web Building process (L5).
3. Marketing Strategies on Web (L10)
4. Consumer Generated Media (L15).
5. Brand Communication (L20).
6. Viral Campaign (L245)
346E2440 (5) – E-COMMERCE
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Components and Functions of E- Commerce (L3).
2. Electronic Publishing (L6).
3. Internet Marketing (L10).
4. Components of Search Engines (L13)
5. Measurement of Promotion Effectiveness (L18).
6. Cyber Services (L23).
346E2451–MANAGERIAL COMMUNICATION
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Communication and its Process (L1).
2. Models of Interpersonal Relationship (L6).
3. Leadership and Communication (L10).
4. Oral Communication (L13).
5. Written Communication – Business Letters (L17).
6. Business Report Writing (L22).
346E2452–COMPUTER APPLICATIONS IN MANAGEMENT
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
1. Programming Languages (L4).
2. Integration of Application & Text Processing (L8).
3. Flow Chart & Evaluation (L12).
4. Classification of Networks (L14).
5. Information Technology Planning (L18).
6. Executing the Consulting Management (L23).
ANNAMALAI
DIRECTORATE OF DISTANCE EDUCATION
SECOND
This booklet contains assignment topics. Students
Project and Viva-Voce are
per instructions.
Students those who have opted
work & Viva voce, are informed
additionally, as per instruction.
Last date for submission:
Last date for submission with late fee
NOTE:
1. Assignments sent after
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or
3. Assignments should be written on
4. All assignments (with Enrolment number marked on the Top
on all pages) should be put in an
Assignments” and sent to
Annamalai University, Annamalai Nagar
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on
respective lesson, terminal exercise and learning activities.
answer should not exceed
(5 Questions).You are expected to write
UNIVERSITY
S347 - M.B.A (HRM)
YEAR – FOURTH SEMESTER
Academic Year: 2022 - 2023
ASSIGNMENT TOPICS
those who have opted
informed to write the assignments for Three
for Two Theory courses instead of Project
to write the assignments for those two courses
15.04.2023
fee. 300/-:29.04.2023
29.04.2023 will not be evaluated.
photocopied.
A4 paper on one side only.
righton
envelope with superscription “
” The Director, Directorate of Distance Education
– 608 002 by Registered post
Title of the papers.
nd FIVE out of six titles in each course by referring to the
For each question
4 – pages. Each assignment carries 25 marks
FIVE questions for every course
Dr. R SINGARAVELU
DIRECTOR
courses as
-hand corner
MBA(HRM)
Education,
post.
the
course.
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities.
Write any FIVE out of six topics in the course.
347E2410 - ORGANIZATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. History of Organizational Development (L2).
2. Managing the Organizational Development process (L6).
3. An Overview of OD Interventions (L9).
4. System Ramifications (L14).
5. Organizational Change Management (L17).
6. Change Strategies and Approaches (L23).
347E2420 – TRAINING AND DEVELOPMENT
1. Training Functions (L2).
2. Management Development Programme (L7).
3. Approaches to Employee Development (L12)
4. Career Development (L14).
5. Developing E-Learning (L19).
6. Training Policies in India (L24).
347E2430 – PERFORMANCE MANAGEMENT
1. Dimensions of performance management (L3).
2. Management of Employee Performance (L6).
3. Total quality management (L12).
4. Quality Circle (L13).
5. Problems in performance appraisal (L18)
6. Reward System and Employee Productivity (L23).
347E2441 – E-COMMERCE
1. Components and Functions of E- Commerce (L3).
2. Electronic Publishing (L6).
3. Internet Marketing (L10).
4. Components of Search Engines (L13)
5. Measurement of Promotion Effectiveness (L18).
6. Cyber Services (L23).
347E2442 – BUSINESS RESEARCH METHODS
1. Defining the Research Problem (L3).
2. Methods of Data Collection (L9).
3. Sample Size Determination (L12).
4. SPSS and its Uses (L17).
5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).
6. Graphs and Diagrams (L23).
ANNAMALAI
DIRECTORATE OF DISTANCE EDUCATION
SECOND
This booklet contains assignment topics. Students
Project and Viva-Voce are informed
per instructions.
Students those who have opted
work & Viva voce, are informed
additionally, as per instruction.
Last date for submission:
Last date for submission with late fee
NOTE:
1. Assignments sent after
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or
3. Assignments should be written on
4. All assignments (with Enrolment number marked on the Top
on all pages) should be put in an
Assignments” and sent to
Annamalai University, Annamalai Nagar
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on
respective lesson, terminal exercise and learning activities.
answer should not exceed
(5 Questions).You are expected to write
UNIVERSITY
S348 - M.B.A (MM)
YEAR – FOURTH SEMESTER
Academic Year: 2022 - 2023
ASSIGNMENT TOPICS
those who have opted
to write the assignments for THREE
for Two Theory courses instead of Project
to write the assignments for those two courses
15.04.2023
fee. 300/-:29.04.2023
29.04.2023 will not be evaluated.
photocopied.
A4 paper on one side only.
righton
envelope with superscription “
” The Director, Directorate of Distance Education
– 608 002 by Registered post
Title of the papers.
nd FIVE out of six topics in each course by referring to the
For each question
4 – pages. Each assignment carries 25 marks
FIVE questions for every course
Dr. R SINGARAVELU
DIRECTOR
courses as
-hand corner
MBA(MM)
Education,
post.
the
course.
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities. Write any FIVE out of six topics in the course.
348E2410 - SALES AND DISTIBUTION MANAGEMENT
1. Functions of Sales Management (L2)
2. Sales Forecasting and Sales Quota (L6)
3. Compensation of Sales Force (L11)
4. Role of Physical Distribution in Marketing (L14)
5. Selection of the Channel Members (L18)
6. Wholesaling (L23)
346E2420 – ADVERTISING AND SALES PROMOTION
1. Role of advertising in modern business. (L1)
2. Types of advertisements and Advertising Appeals (L5)
3. Methods of Determining Advertising Budget (L11)
4. Advertisement Evaluation (L16)
5. Sales Promotion Techniques (L20)
6. Sales Force Promotion (L23)
346E2430 – PRODUCT AND SERVICES MARKETING
1. Product life cycle (L4)
2. Brand management (L5)
3. Packaging Features and Strategies (L10)
4. Services marketing mix (L15)
5. Travel management(L20)
6. Hotel Marketing (L24)
347E2441 – E-COMMERCE
1. Components and Functions of E- Commerce (L3).
2. Electronic Publishing (L6).
3. Internet Marketing (L10).
4. Components of Search Engines (L13)
5. Measurement of Promotion Effectiveness (L18).
6. Cyber Services (L23).
347E2442 – BUSINESS RESEARCH METHODS
1. Defining the Research Problem (L3).
2. Methods of Data Collection (L9).
3. Sample Size Determination (L12).
4. SPSS and its Uses (L17).
5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).
6. Graphs and Diagrams (L23).
ANNAMALAI
DIRECTORATE OF DISTANCE EDUCATION
SECOND
This booklet contains assignment topics. Students
Project and Viva-Voce are informed
per instructions.
Students those who have opted
work & Viva voce, are informed
additionally, as per instruction.
Last date for submission:
Last date for submission with late fee
NOTE:
1. Assignments sent after
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or
3. Assignments should be written on
4. All assignments (with Enrolment number marked on the Top
on all pages) should be put in an
Assignments” and sent to
Annamalai University, Annamalai Nagar
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on
respective lesson, terminal exercise and learning activities.
answer should not exceed
(5 Questions).You are expected to write
UNIVERSITY
S349 - M.B.A (FM)
YEAR – FOURTH SEMESTER
Academic Year: 2022 - 2023
ASSIGNMENT TOPICS
those who have opted
to write the assignments for THREE
for Two Theory courses instead of Project
to write the assignments for those two courses
15.04.2023
fee. 300/-:29.04.2023
29.04.2023 will not be evaluated.
photocopied.
A4 paper on one side only.
righton
envelope with superscription “
” The Director, Directorate of Distance Education
– 608 002 by Registered post
Title of the papers.
nd FIVE out of six titles in each course by referring to the
For each question
4 – pages. Each assignment carries 25 marks
FIVE questions for every course
Dr. R SINGARAVELU
DIRECTOR
courses as
-hand corner
MBA(FM)
Education,
post.
the
course.
Elaborate the following topics in detail by referring to the lesson contents,
terminal exercise and learning activities.
Write any FIVE out of six topics in the course.
349E2410(3) – INVESTMENT SECURITY AND PORTFOLIO MANAGEMENT
1. Investment Strategy (L3).
2. Stock Market Index and Credit Rate Agencies (L8).
3. Technical Analysis (L11).
4. Portfolio Management (L13).
5. Performance Evaluation of Portfolio (L17)
6. Bonds and its Valuation (L20)
349E2420(3) – MANAGEMENT OF FINANCIAL SERVICES
1. The Indian Financial System (L2).
2. Role of RBI (L7).
3. Regulations by SEBI (L10).
4. Venture Capital in India (L13).
5. Mutual Funds Performances (L18).
6. Credit Rating and Discounting Financial Services (L22).
349E2430(3) – DERIVATIVES MANAGEMENT
1. Financial Derivatives (L1).
2. Trading Strategies Involving Options (L6).
3. Futures: Form and Market Structure (L9).
4. Credit Risk and Forward Rate Agreements (L16).
5. Systematic Risk and Unsystematic Risk (L18).
6. Commodity Market (L21).
347E2441 – E-COMMERCE
1. Components and Functions of E- Commerce (L3).
2. Electronic Publishing (L6).
3. Internet Marketing (L10).
4. Components of Search Engines (L13)
5. Measurement of Promotion Effectiveness (L18).
6. Cyber Services (L23).
347E2442 – BUSINESS RESEARCH METHODS
1. Defining the Research Problem (L3).
2. Methods of Data Collection (L9).
3. Sample Size Determination (L12).
4. SPSS and its Uses (L17).
5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).
6. Graphs and Diagrams (L23).
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
S542 - M.B.A. HOSPITAL MANAGEMENT
SECOND YEAR– FOURTH SEMESTER
Academic Year : 2022 - 2023
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students those who have opted
Project and Viva-Voce are informed to write the assignments for THREE courses as
per instructions.
Students those who have opted for Two Theory courses instead of Project
work & Viva voce, are informed to write the assignments for those two courses
additionally, as per instruction.
Last date for submission: 15.04.2023
Last date for submission with late fee. 300/-:29.04.2023
NOTE:
1. Assignments sent after 29.04.2023 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right corner on all
pages) should be put in an envelope with superscription “MBA(HM)
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalai Nagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on FIVE out of six topics in each course by referring to the
respective lesson, terminal exercise and learning activities. For each question the
answer should not exceed 4 – pages. Each assignment carries 25 marks
(5 Questions).You are expected to write FIVE questions for every course.
Dr. R SINGARAVELU
DIRECTOR
2
542E2410 – MEDICAL INSURANCE
1. Health Insurance (L3)
2. Duties and Functions of Insurance Ombudsman (L7)
3. Social Health Insurance Products (L12)
4. Insurance Products: Cancer And Diabetes (L15)
5. Health Insurance Providers (L16)
6. Insurance Claim (L17)
542E2420 –MEDICAL AUDIT AND QUALITY ASSURANCE
1. Medical Audit Related to Diagnosis , Investigation and Therapy (L3)
2. Quality Audit Manual (L8)
3. Quality Assurance (L11)
4. Patient Safety and Patient Satisfaction (L14)
5. Quality Improvement Methods (L17).
6. Accreditation Scenario in India and Abroad (L22)
542E2430–LEGAL AND ETHICS IN HOSPITAL
1. Professional Misconduct (L2)
2. Transplantation of Human Organs Act, 1994 (L5)
3. Maternity Benefit Act (L12)
4. Nursing Home Registration Act (L15)
5. Medical Jurisprudence (L18)
6. Organ Transplantation Act and Tamil Nadu Clinics Act (L22)
542E2441–HOSPITAL HAZARDS MANAGEMENT
1. Hospital Hazards (U1).
2. Hospital Hazards Management (U2).
3. Fire Hazards and Safety (U3)
4. Control of Hospital Acquired Infection (U4).
5. Biomedical Waste Management (U5).
6. Human waste and Sewage Disposal (U6).
542E2442 –HEALTH AND MEDICAL TOURISM
1. Challenges and Opportunities of Medical Tourism (L3).
2. The Global Scenario in Medical Tourism (L7)
3. Technological Development in Medical Tourism (L11)
4. Insurance Benefits and Patient Rights on Medical Tourism (L15).
5. Role of Travel Agencies in Medical Tourism (L16)
6. Health Insurance Plans and Settlement Process (L24)
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