CONTACT
DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Customer Relationship Management
Section – A (Marks – 50)
Attempt any five questions
1- Define CRM and its development in detail.
2- Explain various technological aspects and principles of CRM.
3- Explain integration of CRM into management of small and medium enterprise.
4- How CRM helps in strategies deigns and readiness of an organization?
5- Explain the process of Planning and analysis for CRM Execution.
6- Comment - CRM, A New Paradigm in Marketing?
Section – B (Marks – 35)
Attempt any five questions – 1- Explain The BCG's five pillars supporting CRM implementation.
2- Why do organizations undertake CRM?
3- What are the inputs require generating a customer focused CRM solution.
4- Explain Pareto Law in details.
5- Define various CRM software solution and information and communication technology.
6- Define CRM as process in detail.
Section – C (Marks – 15)
Attempt any three questions –
1- What are the various advantages and benefit of CRM?
2- How CRM impact on organization?
3- Why does organization need CRM?
4- Explain various features of good CRM.
International Business Management
Part – A (45 Marks)
Attempt any Five Question
1- Discuss various theories of foreign direct investment
2- Describe various strategies of entry and operation in international business.
3-explain Raymond vernon's product life cycle theory in international trade. Illustrate how it will help developing countries.
4- What do you understand by dumping and anti dumping measures?
5- Describe off shoring in international business.
6- What do understand by E commerce?
7- Describe the impact of social, political and economical factors in international business.
Part – B (35 Marks)
Attempt any five Question
1-Explain various barriers to international trade in details.
2-Explain Adam smith's theory of absolute advantage
3-Explain Ricardo's theory of comparative advantage
4-Explain the various function of WTO. Describe the dispute resolution mechanism of WTO
5-Explain various cultural risks and their impact to international business.
6-What are the advantage and disadvantage of global sourcing.
7-Explain "the whole universe is a potential market for your products" with suitable example.
Part – C (20 Marks)
Attempt any two Question
1-Explain various approaches in international trade theories.
2- Discuss about strategies for coping with foreign exchange rate
3- Explain the corporate goals and global strategies of MNEs.
Management Information System
Total Marks - 100
SECTION – A
1- State with reason if following is true or false . (5x2= 10)
a) An information system is a system in which data and information are stored for personal use.
b) One of the ways to understand costs and income sources is to examine the value chains of a business.
c) The most common PDA is a smartphone.
d) Generally, there are three sources of data: internal, external and generated.
e) In the future, most information system software will be able to run on personal computers without problems.
SECTION - B
2- Complete any 5 (5X10=50)
1) Write short notes on
i) TPS,
ii) Porter’s Competitive Model
iii) Levitt’s Model
iv) Types of MIS
v) Supply chain management
2) What is Spiral model? Define the phases of spiral model with its advantage and disadvantage?
3) Choose a specific industry and identify three common decisions within it . Identify one decision at each level (operations, tactical and strategic?
4) What are the characteristics of MIC and how does MIS differ from TPS and DSS?
5) Explain value chain Model in details ?
6) What do yopu mean by planning ? Explain planning and implementation process of MIS in detail.
SECTION - C
Note: Attempt any two questions
Total Marks: 40
1-Explain why Information Systems are essential to business. Identify major information management challenges perceived by contemporary organizations.
2. You are a marketing manager for a national movie theater chain . Give an example of data that your department could use for creating meaningful information . What type of information could that data produce? Draw one important input screen and one MIS report.
3- The Chairman and the president of a large regional banking system were frustrated with the information system of the bank. They observed that there were computer-based system for transaction processing, operational reports and control reports. However there was no systematic information system to support strategic management
1. What are the information requirements for a strategic management information system of that bank?
2. What hardware and software support might be used to develop the system and operate ?
PRODUCTION AND OPERATION MANAGEMENT
Total Marks - 100
SECTION – A
1- State with reason if following is true or false . (5x2= 10)
a) Secondary organizations manufacture goods.
b) Bus companies and airlines operate a fixed schedule system.
c) Maintenance activity only repairs equipment which fails.
d) The moving assembly line was first used by General Motors in 1913
e) The facilities that support operations, including utilities, transportation, and communications facilities, and controls of the working environment are called "infrastructure".
SECTION - B
2- Complete any 5 (5X10=50)
1) Write short notes on
i) Plant location
ii) TQM
iii) Capacity planning
iv) Process Layout
v) Time Study
2) Explain the term productivity linked incentives. Also discuss the different types.
3) What are the different types of control charts?
4) Explain different inventory control techniques and its applications in material management?
5) Describe how leadership by top management is the driver of quality. Use appropriate examples relevant to industry in the context of either auto or IT industry.
6) Explain major characteristics of Total Productive Maintenance (TPM). Give benefits of TPM in manufacturing system.
SECTION - C
Note: Attempt any two questions
Total Marks: 40
1) Explain how the PPC (Production Planning and Control ) department work in a Manufacturing orzanization and what are its functions ?
2) An 8 hour work measurement study in a plant revelas the following .
Units produced = 320 Nos.
Idle time = 15%
Performance rating= 120%
Allowance = 12 % of normal time .
a) Determine the standard time per unit produced .
b) Also highlight overall goals of TPM and its contribution to quality
3) A Pizza Delivery Service is considering to locate its business in your city. Enlist the factors which this service should take into consideration while locating in your city
3- Beta manufacturers ltd. has supplied you the following information in respect of one of its products: Total Fixed Costs is 18,000 Total Variable Costs is 30,000 Total Sales is 60,000 Units Sold is 20,000
Find out (a) contribution per unit, (b) break-even point, (c) margin of safety, (d) profit, and (e) volume of sales to earn a profit of Rs.24, 000.
PROJECT MANAGEMENT
Section – A (Marks – 45)
Attempt any three questions
1- As the project manager, what will you do to decide to identify and analyze lessons learned from quality control with stakeholders?
2- What will you do if a customer is requiring a minor scope change and expects you to do this without delays and additional costs? You believe that you have adequate authorization to make the decision by yourself, but you are not quite sure. 3- You are a project manager for an advertising firm. Your project is well underway, and the project plan is being executed. Your customer has requested some changes to the project. These changes will require changes to the project plan, and maybe even changes to the work that’s already occurred. This is a highly interactive knowledge area, so you’re not surprised that you’ll have to repeat the processes. What knowledge area does this question describe? 4- Explain “General management skills are very likely to affect project outcomes”
5- At the beginning of project execution, a project manager notices the different opinions between team members relating to project work and deliverables and to the level of overall complexity. How should he deal with it?
Section – B (Marks – 35)
Attempt any five questions – 1- Write a explanatory note on project management fundamental 2- What is the importance of project management? Explain the logistical solutions for execution of a project. 3- What is Base-level competency related to Critical Chain Project Management? 4- What do you understand by the cost performance index and schedule performance index? If your project has a cost performance index and schedule performances index both greater than one then how will your project perform? 5- “Bringing all of your team members into a single room to work increases their communication, and helps build a sense of community” Comment.
6- Your organization is considering running a project which will entail an investment of Rs. 1,000,000. The product from the project is forecasted to create revenues of Rs. 250,000 in the first year after the end of the project and of Rs. 420,000 in each of the two following years. Calculate the net present value of the project over the three years cycle at a discount rate of 10%?
Section – C (Marks – 20)
Attempt any two questions – 1- Explain three major processes in Project Human Resource Management. 2- What do you understand by project? What is the roles and responsibility of project manager? 3- Explain various general management techniques for a project?
Sales Management
Part – A (45 Marks)
Attempt any five Questions
1- Explain types of Sales Organization Structure with suitable example.
2- Describe Personal Selling Process and Theories of Personal Selling in detail.
3- Describe Concept of Sales Territory. What is the need for Establishment and Revision of Sales Territory?
4- Explain Channel Design, Selection of Appropriate Channels, Channel Management, and Channel Motivation.
5- Write a descriptive note on Physical Distribution concepts and objective. What are the various Components of Physical Distribution?
6- Prepare an Assignment of Sales Personnel to Territories
Part – B (35 Marks)
Attempt any five Question
1- Explain the Need for Establishment and Revision of Sales Territory.
2- Explain in detail Impact of IT on Physical Distribution
3- What is the purpose of Sales Budget? Explain its Evaluation and Control Through Action and Supervision
4- Describe procedure of Setting Quota, Limitations of Quota System.
5- What do you understand by sales organization? What is the Purpose of sales Organization?
6- Explain Buyer Seller Dyad and Personal Selling Situations
Part – C (20 Marks)
Attempt any four Question
1- Explain Objective and Scope of Personal Selling
2- Explain Sales Forecasting in detail.
3- Write a brief note on Importance of Customer Feedback by Sales Personnel
4- Describe objective of Marketing Intermediaries
5- Explain Implication of Supply Chain Management in Physical Distribution
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