MARKETING MANAGEMENT JAIPUR ANSWER MOB OR WHATSAPP 91 9924764558

MARKETING MANAGEMENT JAIPUR ANSWER SHEET PROVIDED. CONTACT: DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

SECTION-A
Q.1 Attempt any six questions 6x5=30
(i) Define and explain critically the term
“Marketing” and describe its functions?
5
(ii) What do you mean by product planning? List
the steps in the development of New product?
5
(iii) What is consumes buying behaviors and why
is it important to study consumer buying
behavior?
5
(iv) Discuss Marketing research process? 5
(v) Describe the process of setting of prices? 5
(vi) Define sales promotion/ What king of tools can
be included under sales promotion?
5
(vii) What are the current challenges and future
prospects for E-marketing?
5
(viii) What are the barriers to communication in
marketing?
5
(ix) Discuss the difference between marketing
research & MIS?
5
MBA - 203
(x) How can a company track changes in its Sociocultural
environment?
5
SECTION-B
Attempt any four questions 10x4=40
Q.2 Discuss the concept of marketing. How is
marketing orientation relevant to business?
10
Q.3 What do you understand by marketing
Information system (MIS)? Explain various
elements of MIS in detail?
10
Q.4 Explain the basis of regimenting consumer
markets.
10
Q.5 What is product life cycle? Explain the stage in
PLC with an example?
10
Q.6 Describe the types of advertising media and
discuss their merits and demerits?
10
Q.7 Discuss the usefulness of marketing research in
understanding customers and competitions?
10
Q.8 Write short notes on: 2x5=10
(a) Marketing Intelligence systems
(b) Data mining & data warehousing