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Management
Information Systems
Section A:
Objective Type & Short Questions (30 marks)
· This section
consists of multiple choice questions and Short Note type questions.
· Answer all the
questions.
· Part one questions
carry 1 mark each & Part two questions carry 5 marks each.
Part one:
Multiple choices:
1. Management Information System is mainly
dependent upon:
a. Accounting
b. Information
c. Both „a‟ and „b‟
d. None of the above
2. The most important attribute of
information quality that a manager requires is:
a. Presentation
b. Relevance
c. Timeliness
d. None of the above
3. Human Resource Information Systems are
designed to:
a. Produce pay checks and payrolls reports
b. Maintain personnel records
c. Analyze the use of personnel in
business operations
d. Development of employees to their full potential
Caselet 1
Overview of our Client’s Strategy
Our client had an online store. They were
spending $15,000 each month on pay per click
advertising. This resulted in about
$225,000 per month in sales. They didn‟t know which clicks
were leading to sales because they didn‟t
track the clicks. There rankings in the natural listings was
minimal because they hadn‟t done keywords
research on what visitors were using to try to find a
site like there‟s. They weren‟t able to
quantity results because their we statistics program only
showed very general traffic information.
They were also doing an irregular email newsletter even
though they had more than 32,000 e-mails
in their database.
Analysis of the
situation
In the natural listings we suspected they
were being penalized by the search enines for duplicate
content. The search engines frown on this
because they feel this is trying to fool them. Google will
often give a site like this something
called “Supplement Results”, which means that the search
engines know the page exists but doesn‟t
have any content in their database. We also suspected
their email newsletter was being blocked
by many spam blockers because the names of the products
they sold were often on used in spam
e-mails.
Implementation of a
Solution
For the pay per click advertising we
started tracking the clicks down to the individual terms and the
actual results that came from them. We
were able to delete terms that were not getting enough sales
and increase the bids on ones that brought
sales. For the natural listings we did keywords research
and focused on the main keywords on the
content for the home page and in the META tags. We
also found that visitors search on product
names rather than manufactures, so in the title tag for the
page we switched and put the product name
before the manufacturer. With the newsletter, we used
a good mix of graphics and content to
appease the spam blockers, as well as put the product names
in graphics so they wouldn‟t be blocked.
In order to analyze of the site‟s traffic, we implemented a
powerful web statistics program.
Results of our work
Through our tactics, our clients were able
to move up to #4 on Google for their main search term,
which got a lot of traffic. With pay per
click, they went from $.43. They decrease their budget to
$10,000 per month, yet were able to
increase their traffic by 33 percent. Through our optimization
of their pay per click, their cost per
conversion to sale decreased by at least 45 percent. The
deliverability of their newsletter
increased as well. Within a year, their sales increased to over
$600,000 per month.
Questions:
1. Discuss the client strategy for the
success of store.
2. Suppose if you are the client maker what would you suggest for the
client.
Production and
Operations Management MM.100
Subject Code-B107
Section A: Objective Type & Short Questions (30 marks)
· This section
consists of multiple choice & Short Notes type questions.
· Answer all the
questions.
· Part one questions
carry 1 mark each & Part two questions carry 5 marks each.
Part One:
Multiple choices:
1. Production and Operations Management
concerns itself with the conversion of:
a. Outputs in to inputs
b. Inputs in to outputs
c. Outputs in to outputs
d. None of the above
Caselet 1
Company Background
The Bronson Insurance Group was originally
founded in 1900 in Auxvasse, Missouri, by James Bronson.
The Bronson Group owns a variety of
companies that underwrite personal and commercial insurance
policies. Annual sales of the Bronson
Group are $100 million. In recent years, the company has suffered
operating losses. In 1990, the company was
heavily invested in computer hardware and software. One of
the problems the Bronson Group faced (as
well as many insurance companies) was a conflict between
established manual procedures and the
relatively recent (within the past 20 years) introduction of
computer equipment. This conflict was
illustrated by the fact that much information was captured on
computer but paper files were still kept
for practical and legal reasons.
File Clerks
The file department employed 20 file
clerks who pulled files from stacks, refilled used files, and delivered
files to various departments including
commercial lines, personal lines, and claims. Once a file clerk
received the file. Clerks delivered files
to underwriters on an hourly basis throughout the day. The average
file clerk was paid $8,300 per year. One
special file clerk was used full time to search for requested files
that another file clerk had not been able
to find in the expected place. It was estimated that 40 percent of
the requested files were these “no hit”
files requiring a search. Often these “no hit” files were eventually
found stacked in the requester‟s office.
The primary “customers” of the file clerks were underwriters and
claims attorneys.
Underwriting
Company management and operations analysts
were consistently told that the greatest problem in the
company was the inability of file clerks
to supply files in a speedy fashion. The entire company from top to
bottom viewed the productivity and
effectiveness of the department as unacceptable. An underwriter used
20-50 files per day. Because of their
distrust of the files department, underwriters tended to hoard often
used files. A count by operations analysts
found that each underwriter kept from 100-200 files in his or her
office at any one time. An underwriter
would request a file by computer and work on other business until
the file was received. Benson employed 25
underwriters.
Management
Information System
Upper management was deeply concerned
about this problem. The MIS department had suggested using
video disks as a possible solution. A
video disk system was found that would be sufficient for the
companies needs at a cost of about $12
million. It was estimated that the system would take two years to
install and make compatible with existing
information systems. Another, less attractive was using
microfilm. A microfilm system would
require underwriters to go to a single keyboard to request paper
copies of files. The cost of a microfilm
system was $5 million.
Questions:
1. What do you recommend? Should the company
implement one of the new technologies, if yes,
why?
Strategic
Management
Section
A: Objective Type & Short Questions (30 marks)
· This
section consists of multiple choice & Short Notes type questions.
· Answer
all the questions.
· Part
one questions carry 1 mark each & Part two questions carry 5 marks each.
Part
One:
Multiple
choices:
1. A plan of action designed
to achieve a particular goal is:
a. Tactic
b. Strategy
c. Financial benefits
d. None of the above
2. It is important to
develop mission statement for:
a. Allocating organizational
resources
b. Provide useful criteria
c. Company creed
d. Customer orientation
Caselet 1
National Competitive Advantage of IKEA
Group, a Swedish company founded in 1943 with its
headquarters in Denmark, is a multinational
operator of a chain of stores for home furnishing and
furniture. It is the world‟s largest
retailer, which specializes, in stylish but inexpensive Scandinavian
designed furniture. At the end of 2005 the
IKEA Group of Companies had a total of 175 stores in 31
countries. In addition there are 19 IKEA
stores owned and run by franchisees, outside the IKEA store
around the world.
In Sweden, nature and a home both play a
big part in people‟s life. In fact one of the best ways to describe
the Swedish home furnishing style is to
describe nature-full of light and fresh air, yet restrained and
unpretentious.
To match up the artist Carl and Karin
Larsson combined classical influences with warmer Swedish folk
styles .They created a model of Swedish
home furnishing design that today enjoys world-wide renown. In
the 1950s the styles of modernism and
functionalism developed at the same time as Sweden established a
society founded on social equality .The
IKEA product range –The IKEA product range- modern but not
trendy, functional yet attractive,
human-centered and child friendly – carries on these various Swedish
home furnishing traditions.
The IKEA Concept, like lots founder, was
born in Samaland. This is a part of Southern Sweden where the
soil is thin and poor. The people are
famous for working hard, living on small means and using their
heads to make the best possible use of the
limited resources they have. This way of doing things is at the
heart of the IKEA approach to keeping
prices low.
IKEA was founded when Sweden was fast
becoming an example of the caring society, where rich and
poor alike were well looked after. This is
also a theme that fits well with the IKEA vision. In order to give
the many people a better everyday life,
IKEA asks the customer to work as a partner. The product range is
child-friendly and covers the need of the
whole family, young and old. So together we can a better
everyday life for everyone.
In addition to working about around 1,800
different suppliers across the world, IKEA produces many of
its own products through sawmills and
factories in the IKEA industrial group, Swedwood.
Swedwood also has a duty to transfer
knowledge to other suppliers, for example by educating them in
issues such as efficiency, quality and
environmental work.
Swedwood has 35 industrial units in 11
countries.
Examination Paper of Strategic Management
Purchasing: IKEA has 42 Trading Service
Offices (TSO‟s) in 33 countries. Proximity to their suppliers
is the key to rational, long term
cooperation. That‟s why TSO co-workers visit suppliers regularly to
monitor production, test new ideas,
negotiate prices and carry out quality audits and inspection.
Distribution: The route from supplier to
customer must be as direct, cost- effective and environmentally
friendly as possible. Flat packs are
important aspects of this work: eliminating wasted space means we
can transport and store goods more
efficiently. Since efficient distribution plays a key role in the work of
creating the low price, goods routing and
logistics are a focus for constant development.
The business Idea: The IKEA business idea
is to offer a wide range of home furnishings with good design
and function at prices so low that as many
people as possible will be able to afford them. And still have
many left! The company targets the
customer who is looking for value and is willing to do a little bit of
work serving themselves, transporting the
items home and assembling the furniture for a better price. The
typical IKEA customer is young low to
middle income family.
The Competition Advantage: The competition
advantage strategy of IKEA‟s product is reflected through
IKEA‟s success in the real industry. It
can be attributed to its vast experience in the retail market, product
differentiation, and cost leadership.
IKEA Product Differentiation: A wide
product range The IKEA product range is wide and versatile in
several ways. First, it‟s versatile in
function. Because IKEA think customer, shouldn‟t have to run from
one small specialty shop to another to
furnish their home, IKEA gather plants, living room furnishings,
toys , frying pans, whole kitchens i.e.;
everything which in a functional way helps to build a home – in
one place , at IKEA stores.
Second, it‟s wide in style. The romantic
at heart will find choices just as many as the minimalist at IKEA.
But There is only one thing IKEA don‟t
have, and that is, the far- out or the over-decorated. They only
have what helps build a home that has room
for good living.
Third, by being coordinated, the range is
wide in function and style at the same time. No matter which
style you prefer, there‟s an armchair that
goes with the bookcase that goes with the new extending table
that goes with the armchair. So their
range is wide in a variety of ways.
Cost Leadership: A wide range with good
form and function is only half the story. Affordability has a part
to play – the largest part. A wide range
with good form and function is only half the story. Affordability
has a part to play- the largest part. And
the joy of being able to own it without having to forsake
everything else. And the customers help,
too, by choosing the furniture, getting it at the warehouse,
transporting it home and assembling it
themselves , to keep the price low.
Questions
1. Do you think that IKEA has been
successful to utilize Porter‟s Five force analysis? Give
reasons.
2. Where do you think can IKEA improve?
Enterprise Resource
Planning
Subject Code-C102
Section A:
Objective Type & Short Questions (30 marks)
· This section
consists of Multiple Choice questions & Short Answer type questions.
· Answer all the
questions.
· Part one questions
carry 1 mark each & Part Two questions carry 5 marks each.
Part One:
Multiple Choices:
1. Enterprise Resource Planning is:
a. Computer System
b. Manufacturing organization
c. Method of effective planning of all the
resources in an organization
d. None of the above
2. Enterprise Resource Planning vendors
are those people:
a. Who are experts in administration and
management of projects
b. Who have developed the ERP packages
c. Who uses the ERP system
d. None of the above
Caselet 1
Tech Knowledge is a start-up founded in
1997 by Robert Thyer. The company is a distributer of
presentation technologies, including
computer based projection systems, video equipment, and
display technologies. The firm has 25
employees and does $5 million in sales. It is growing rapidly.
The owner, Robert Thyer, would like to net
source the back-office functions of the firm because the
company does not have an internal IT
capability. The applications to be net sourced would include
sales and distribution, financial
accounting, and inventory management.
Tech Knowledge would like to source SAP or
another ERP vendor via a hosting arrangement. It
does not expect to do much customization,
and it does not have any legacy systems.
Questions:
1. What factors should it use to evaluate
each of these potential hosts?
2. What controls should be in place to monitor the hosting arrangement?
Financial
Management
Subject Code-B-103
Section A:
Objective Type & Short Questions (30 marks)
· This section
consists of multiple choice & Short Notes.
· Answer all the
questions.
· Part One carries 1
mark each & Part two carries 5 marks each.
Part one:
Multiple choices:
1. The approach focused mainly on the
financial problems of corporate enterprise.
a. Ignored non-corporate enterprise
b. Ignored working capital financing
c. External approach
d. Ignored routine problems
Caselet 1
Case1: Credit
Decision - Agarwal Case
On August 30, 2006, Agarwal Cast Company
Inc., applied for a $200,000 loan from the main office
of the National bank of New York. The
application was forwarded to the bank's commercial loan
department. Gupta, the President and
Principal Stockholder of Agarwal cast, applied for the loan in
person. He told the loan officer that he
had been in business since February 1976, but that he had
considerable prior experience in flooring
and carpets since he had worked as an individual contractor
for the past 20 year. Most of this time,
he had worked in Frankfert and Michigan. He finally decided
to "work for himself" and he
formed the company with Berry Hook, a former co-worker. This
information seemed to be consistent with
the Dun and Bradstreet report obtained by the bank
According to Gupta, the purpose of the
loan was to assist him in carrying his receivables until they
could be collected. He explained that the
flooring business required him to spend considerable cash to
purchase materials but his customers would
not pay until the job was done. Since he was relatively
new in the business, he did not feel that
he could compete if he had to require a sizeable deposit or
payment in advance. Instead, he could
quote for higher profits, if he were willing to wait until
completion of the job for payment. To show
that his operation was sound, he included a list of
customers and projects with his loan
application. He also included a list of current receivables.
Gupta told the loan officer that he had
monitored his firm's financial status closely and that he had
financial reports prepared every six
months. He said that the would send a copy to the bank. In
addition, he was willing to file a
personal financial statement with the bank.
Question:
1.
Prepare your recommendation on Agarwal Cast Company
Database Management
Systems
Section A:
Objective Type & Short Questions (30 Marks)
· This section
consists of Multiple Choice and Short answer type questions.
· Answer all the
questions.
· Part one carries 2
marks each & Part Two carries 5 marks each.
Part One:
Multiple choices:
1. A collection of related sets of data
items along with necessary data/ information associated with
it.
a. Data
b. Information
c. Process
d. Database
Caselet
1
Database management system is the
complex software which is aimed at the management of the
information stored in the
database effectively. A high-quality management system helps organize,
manipulate, transform, store,
retrieve and create data professionally. It is important that the whole
information kept in the
database could be accessible, manageable, and easy for manipulation. A
successful DBMS should possess
a strict logical structure, which enables everyone to find the required
data easily. The high-quality
management system gives the opportunity for the user to change the
required information without
any harm to the whole application. Database management systems are
extremely important today,
because the humanity lives in the age of information and the whole
information is kept in
databases which require professional skilful management and flexibility.
Every organization, private
and public, connected with business or not possesses the necessary
information which is
essential for its proper functioning. The information is supposed to be stored
in
security and only the
employees of an organization can have access to it. The idea of a good database
management system is to make
the work of an organization easier, faster and of higher quality,
because the easier and the
faster the access to the data is, the faster the work will be. Moreover, if the
information becomes
out-of-date, the experts can modify it and introduce the necessary changes to
make it valid.
1.
What are the roles of a database in present scenario?
Information
Technology & Management
Section A:
Objective Type & Short Questions (30 Marks)
· This section
consists of Multiple Choice & Short Note type questions
· Answer all the
questions.
· Part one carries 1
mark each & Part two carries 5 marks each.
Part One:
Multiple Choices:
1. It means data that have been processed
in a form that is meaningful and useful to the user.
a. Data
b. Information
c. System
d. None of the above
Caselet 1
END OF SECTIONA
Examination Paper of Information
Technology
It began as a trading site for nerds, the
newly jobless, home-bound housewives, and bored retirees to
sell subprime goods: collectibles and
attic trash. But eBay (www.ebay.com) quickly grew into a
teeming marketplace of 30 million, with
its own laws and norms, such as a feedback system in
which buyers and sellers rate each other
on each transaction. When that wasn‟t quite enough, eBay
formed its own police force to patrol the
listings for fraud and kick out offenders. The company even
has something akin to a bank: Its Paypal
payment-processing unit allows buyers to make electronic
payments to eBay sellers who can‟t afford
a merchant credit card account. “eBay is creating a
second, virtual economy,” says W. Brian
Arthur, an economist at think tank Santa Fe Institute. “It‟s
opening up a whole new medium of
exchange.” eBay‟s powerful vortex is drawing diverse
products and players into its profitable
economy, driving its sellers into the heart of traditional
retailing, a $2 trillion market. Among
eBay‟s 12 million daily listings are products from giants such
as Sears Roebuck, Home Depot, Walt Disney,
and even IBM. More than a quarter of the offerings
are listed at fixed prices. The result,
says Bernard H. Tenenbaum, president of a retail buyout firm, is
“They„re coming right for the mainstream
of the retail business.” So what started out as a pure
consumer auction market-place is now also
becoming a big time business-to-consumer and even
business-to-business bazaar that is
earning record profits for eBay‟s stockholders. And as the eBay
economy expands, CEO Meg Whitman and her
team may find that managing it could get a lot
tougher, especially because eBay‟s
millions of passionate and clamorous users demand a voice in all
major decisions. This process is clear in
one of eBay‟s most cherished institutions: the voice of the
Customer program. Every couple of months,
the executives of eBay bring in as many as a dozen
sellers and buyers, especially its high
selling “Power Sellers,” to ask them questions about how they
work and what else eBay needs to do. And
at least twice a week, it holds hour-long teleconferences
to poll users on almost every new feature
or policy, no matter how small. The result is that users
feel like owners, and they take the
initiative to expand the eBay economy – often beyond
management‟s wildest dreams. Stung by an
aerospace down-turn, for instance, machine-tool shop
Reliable Tools Inc., tried listing a few
items on eBay in late 1998. Some were huge, hulking chunks
of metal, such as a $7,000 2,300-pound
milling machine. Yet they sold like ice cream in August.
Since then, says Reliable‟s auction
manager, Richard Smith, the company‟s eBay business has
“turned into a monster.” Now the Irwindale
(California) shop‟s $1 million in monthly eBay sales
constitutes 75% of its overall business.
Pioneers such as Reliable promoted eBay to set up an
industrial products marketplace in January
that‟s on track to top $500 million in gross sales this
year.Then there is eBay Motors. When eBay
manager Simon Rothman first recognized a market for
cars on cars on eBay in early 1999, he
quickly realized that such high-ticket items would require a
different strategy than simply opening a
new category. To jump-start its supply of cars and
customers, eBay immediately bought a
collector-car auction company, Kruse International, for $150
million in stock, and later did a deal to
include listings from online classifieds site, AutoTrader.com.
Rothman also arranged insurance and
warranty plans, an escrow service, and shipping and
inspection services.This approach worked
wonder. Sales of cars and car parts, at a $5 billion-plus
annual clip, are eBay's single largest
market. That has catapulted eBay in front of No. 1 U.S. auto
dealer AutoNation in number of used cars
sold. About half of the sellers are brick-and-mortar dealers
who now have a much larger audience than
their local area. “eBay is by far one of my better sources
for buyers,” says Bradley Bonifacius,
Internet sales director at Dean Stallings Ford in Oak Ridge,
Tennessee. And for now, the big
corporations, which still account for under 5 percent of eBay‟s
gross sales, seem to be bringing in more
customers then they steal. Motorola Inc., for example,
helped kick off a new wholesale business
for eBay last year, selling excess and returned cell phones
in large lots. Thanks to the initiative of
established companies such as Motorola, eBay‟s wholesale
business jumped ninefold, to $23 million,
in the first quarter.As businesses on eBay grow larger,
they spur the creation of even more
businesses. A new army of merchants, for example, is making a
business out of selling on eBay for other
people. From almost none a couple of years ago, these so
called Trading Assistants now number
nearly 23,000. This kind of organic growth makes it
exceedingly though to predict how far the
eBay economy can go. Whitman professes not to know.
“We don‟t actually control this,” she
admits. “We are not building this company by ourselves. We
have a unique partner – million of people.”
Questions:
1. Why has eBay become such a successful
and diverse online marketplace? Visit the eBay website
to help you answer, and check out their
many trading categories, specialty sites, international
sites, and other features.
2. Why do you think eBay has become the
largest online/offline seller of used cars, and the largest
online seller of certain other products, like computers and photographic
equipment?
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