Operation Management ISBM ANSWER SHEET PROVIDED
Case Studies
Case study (20
Marks)
On that Monday afternoon, Mr, Gopala Rathnam, Managing Director, Alpha Limited, called for an emergency meeting of all
functional heads. He mentioned that the major customer M/s. Super Automobile Company, proposed a price cut of 5% on all the
vendors including Alpha Ltd. This would result in tremendous pressure on profitability. Alpha Ltd. is a leading Auto-component
business group in India. The top management was facing complaints from various departments of the company regarding problems
like late delivery of products to customers, delay in new product development, non-availability of materials at times and surplus
materials at other times, frequent changes in schedules, poor quality of incoming materials, etc. Mr. Chandra Mohan, GM
(Materials), felt that it was imperative that a completely different perspective is needed for the entire operations management system
The focus has shifted from tactical to strategic, due to increased competition and the need to cut down the cost to remain cost
competitive. Significant amount of capital is tied up in inventory. Large lead-time is involved in procuring items and delivering
the finished products to customers. Increasing demands but customers insisting on quick response time. The supplier base itself
is undergoing transition and it has become paramount that an effective and responsive supply chain is quickly established . By the
end of the session the team identified the following as critical factors which need to be addressed for successful operations. Focus
on Cost reduction in every operation Improve Quality of the parts and assemblies Strengthen Planning system Reduce Cycle
Time in the total supply chain Optimize Operations Enhance Customer Service.
Answer the following question.
Q1. What are the operational issues of the company? Explain.
Q2. What are the identified Materials Management solutions to address the key issues? Discuss.
Q3. How can the organization re-engineer the Supply Chain ?
Q4. What are the various steps, in your opinion, that needs to be focused to achieve the critical factors?
case study (20
Marks)
In 2005, nine years after it entered India, McDonald's India (McDonald's) opened its 50th outlet at Faridabad. In the preliberalization
era, it was difficult, if not impossible, for foreign fast food chain to set up operations in India. But post-liberalization,
McDonald's was able to expand its chain of retail outlets in the country because of its careful planning of its supply chain operations
in India. McDonald's Corporation, one of the leading global food service retailers with more than 30,000 restaurants in 119 countries
had to spend a lot of time planning its operations prior to its entry into the Indian market in October 1996 McDonald’s entered into
strategic partnership with Radhakrishna Foodland. The mutual cooperation and coordination in supply chain operations benefited the
participants in different ways.
Answer the following question.
Case study (20
Marks)
10/24/2017 Aeren Foundation
2/2
Most of the MNCs are operating globally and their supply chains are also truly global. Procurement takes place in one place,
manufacturing in some countries, assembly in other countries and marketing in most of the countries. Most companies outsource
production to low wage countries like China and India. The network is complex and sometimes very difficult to manage. Recently
there are issues related to environmental pollution created by supply chain activities. If the network is global, it requires more
transportation to move goods from place to place. Because of this, there is more damage to environment. As a measure to reduce
pollution, companies may go back to local sourcing and manufacturing instead of outsourcing from other countries even though it
cost more. As part of green supply chain networks, initiatives are taken in this direction.
Answer the following question.
Q1. As a supply chain manager, how do you evaluate this situation?
Q2. Why pollution control is important? Provide the list of equipment’s used to control industrial pollution.
case study (20
Marks)
On December 19, 2006, the President and CEO of Honda Motors Co. Ltd. said that the company would launch a small car in India
and that by the end of 2010, it planned to manufacture and sell over 150,000 cars in India on an annual basis. Honda Motors was
currently in the process of doubling its production capacity at its Greater Noida plant to 100,000 units and further planned to set up a
greenfield plant for the small car. In 2006, Honda Motors was one of the several automobile companies that had announced
investment plans to expand or establish new manufacturing facilities in India. Global automobile majors like Toyota Motors, General
Motors, Volkswagen, Hyundai, and Suzuki were some of the companies keen to make India an export-base for their cars. The strong
domestic automobile market, increase in purchasing power of the middle class, consumer credit and financing facilities, welldeveloped
auto component industry, availability of trained manpower and raw materials at a competitive cost were some of the
factors that attracted these global companies to invest millions of dollars in India. India is expected to become the global
manufacturing hub for automobiles. Companies like Toyota Motors, General Motors, Volkswagen, Hyundai, and Suzuki have
invested millions of foreign direct investment in building manufacturing facilities. Indian automotive component companies like
Bharat Forge Limited and Sundaram Fasteners have emerged as major Original Equipment Manufacturers for several leading
automobile majors in the world. In the gems and jewelry industry, particularly in cutting and polishing of diamonds India possesses a
major advantage over other developing countries engaged in this business. In the IT hardware industry, the report discusses how
companies like TVSE electronics have carved a niche for themselves in developing innovative products for the domestic and
international markets By achieving global recognition in several manufacturing based industries, India is well poised to emerge as a
global manufacturing hub. In the automotive industry, the Tatas demonstrated that world class cars can be both designed and made
by Indian firms in India.In the auto components industry; companies like BFL and SFL have demonstrated that Indian firms can
make world class auto components at a much cheaper rate. In the IT hardware sector, India is slowly picking up.
Answer the following question.
Q1. Discuss the potential of India to emerge as a premier IT hardware destination in the world.
Q2. Explain the opportunities as well as challenges for Indian companies in diverse industries including automobiles,
IT hardware and Gems and Jewelry.
CONTACT: DR. PRASANTH MBA PH.D. DME MOBILE
/ WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Case study (20
Marks)
On that Monday afternoon, Mr, Gopala Rathnam, Managing Director, Alpha Limited, called for an emergency meeting of all
functional heads. He mentioned that the major customer M/s. Super Automobile Company, proposed a price cut of 5% on all the
vendors including Alpha Ltd. This would result in tremendous pressure on profitability. Alpha Ltd. is a leading Auto-component
business group in India. The top management was facing complaints from various departments of the company regarding problems
like late delivery of products to customers, delay in new product development, non-availability of materials at times and surplus
materials at other times, frequent changes in schedules, poor quality of incoming materials, etc. Mr. Chandra Mohan, GM
(Materials), felt that it was imperative that a completely different perspective is needed for the entire operations management system
The focus has shifted from tactical to strategic, due to increased competition and the need to cut down the cost to remain cost
competitive. Significant amount of capital is tied up in inventory. Large lead-time is involved in procuring items and delivering
the finished products to customers. Increasing demands but customers insisting on quick response time. The supplier base itself
is undergoing transition and it has become paramount that an effective and responsive supply chain is quickly established . By the
end of the session the team identified the following as critical factors which need to be addressed for successful operations. Focus
on Cost reduction in every operation Improve Quality of the parts and assemblies Strengthen Planning system Reduce Cycle
Time in the total supply chain Optimize Operations Enhance Customer Service.
Answer the following question.
Q1. What are the operational issues of the company? Explain.
Q2. What are the identified Materials Management solutions to address the key issues? Discuss.
Q3. How can the organization re-engineer the Supply Chain ?
Q4. What are the various steps, in your opinion, that needs to be focused to achieve the critical factors?
case study (20
Marks)
In 2005, nine years after it entered India, McDonald's India (McDonald's) opened its 50th outlet at Faridabad. In the preliberalization
era, it was difficult, if not impossible, for foreign fast food chain to set up operations in India. But post-liberalization,
McDonald's was able to expand its chain of retail outlets in the country because of its careful planning of its supply chain operations
in India. McDonald's Corporation, one of the leading global food service retailers with more than 30,000 restaurants in 119 countries
had to spend a lot of time planning its operations prior to its entry into the Indian market in October 1996 McDonald’s entered into
strategic partnership with Radhakrishna Foodland. The mutual cooperation and coordination in supply chain operations benefited the
participants in different ways.
Answer the following question.
Case study (20
Marks)
10/24/2017 Aeren Foundation
2/2
Most of the MNCs are operating globally and their supply chains are also truly global. Procurement takes place in one place,
manufacturing in some countries, assembly in other countries and marketing in most of the countries. Most companies outsource
production to low wage countries like China and India. The network is complex and sometimes very difficult to manage. Recently
there are issues related to environmental pollution created by supply chain activities. If the network is global, it requires more
transportation to move goods from place to place. Because of this, there is more damage to environment. As a measure to reduce
pollution, companies may go back to local sourcing and manufacturing instead of outsourcing from other countries even though it
cost more. As part of green supply chain networks, initiatives are taken in this direction.
Answer the following question.
Q1. As a supply chain manager, how do you evaluate this situation?
Q2. Why pollution control is important? Provide the list of equipment’s used to control industrial pollution.
case study (20
Marks)
On December 19, 2006, the President and CEO of Honda Motors Co. Ltd. said that the company would launch a small car in India
and that by the end of 2010, it planned to manufacture and sell over 150,000 cars in India on an annual basis. Honda Motors was
currently in the process of doubling its production capacity at its Greater Noida plant to 100,000 units and further planned to set up a
greenfield plant for the small car. In 2006, Honda Motors was one of the several automobile companies that had announced
investment plans to expand or establish new manufacturing facilities in India. Global automobile majors like Toyota Motors, General
Motors, Volkswagen, Hyundai, and Suzuki were some of the companies keen to make India an export-base for their cars. The strong
domestic automobile market, increase in purchasing power of the middle class, consumer credit and financing facilities, welldeveloped
auto component industry, availability of trained manpower and raw materials at a competitive cost were some of the
factors that attracted these global companies to invest millions of dollars in India. India is expected to become the global
manufacturing hub for automobiles. Companies like Toyota Motors, General Motors, Volkswagen, Hyundai, and Suzuki have
invested millions of foreign direct investment in building manufacturing facilities. Indian automotive component companies like
Bharat Forge Limited and Sundaram Fasteners have emerged as major Original Equipment Manufacturers for several leading
automobile majors in the world. In the gems and jewelry industry, particularly in cutting and polishing of diamonds India possesses a
major advantage over other developing countries engaged in this business. In the IT hardware industry, the report discusses how
companies like TVSE electronics have carved a niche for themselves in developing innovative products for the domestic and
international markets By achieving global recognition in several manufacturing based industries, India is well poised to emerge as a
global manufacturing hub. In the automotive industry, the Tatas demonstrated that world class cars can be both designed and made
by Indian firms in India.In the auto components industry; companies like BFL and SFL have demonstrated that Indian firms can
make world class auto components at a much cheaper rate. In the IT hardware sector, India is slowly picking up.
Answer the following question.
Q1. Discuss the potential of India to emerge as a premier IT hardware destination in the world.
Q2. Explain the opportunities as well as challenges for Indian companies in diverse industries including automobiles,
IT hardware and Gems and Jewelry.
No comments:
Post a Comment