DIGITAL MARKETING PROFESSIONAL IIBM MBA EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 DIGITAL MARKETING PROFESSIONAL IIBM MBA EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 1

IIBM Institute of Business Management

Examination Paper MM. 100

Digital Marketing Professional

Guidelines for paper

 Total No. of Question is 100.

 The minimum passing mark is 40%.

 Each Question carries 1 mark.

 Answer all the Questions.

Multiple Choices:

1. The First Form of Mass-Media advertising was born in_______

a) 17th Century

b) 18th Century

c) 20th Century

d) 19th Century

2. Which one is the new and latest force of the advertising?

a) Radio

b) Internet

c) Newspaper

d) Television

3. Printing press, radio, television and internet are all examples of:

a) Major breakthroughs in technology

b) Digital Marketing

c) Global communication

d) None of these

4. ARPA Stand for_____________

a) Advanced report project agency

b) Advanced research project agency

c) Advanced report packet agency

d) None of these

5. The conversion of an analogue signal to a digital format is called__________

a) Decoding

b) Embedded Format

c) Emoticons

d) Encoding

6. What is the full form of W3C?

a) World Wild Web computer

b) World Wide Web consortium

c) World West Web computer

d) World Wide Web communicated

7. Advertising that is targeted to the content on the web page being viewed by a user at that specific time

is called______

a) Contextual Advertising

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 2

b) Content Advertising

c) Conversion Advertising

d) Commission Advertising

8. Which of the following is not come under Four Ps of product?

a) Place

b) People

c) Price

d) Promotion

9. Search engine optimization (SEO) is related to_________

a) Promotion

b) Process

c) Product

d) None of these

10. “Small opportunities are after the beginning of great enterprise” is written by_________

a) Kathy Ireland

b) Jeff Bezos

c) Demosthenes

d) All of the above

11. Making sure everything works the way, it should before you let it out is known as___________

a) Designing

b) Testing

c) Planning

d) Developing

12. Every website on the Internet has a unique address is called_________

a) Domain Name

b) Numeric address

c) IP address

d) All of the above

13. Which of the following is most common and cheapest form of hosting?

a) Virtual dedicated hosting

b) Shared hosting

c) Dedicated hosting

d) Cloud-based hosting

14. Write down the full name of SERP_______

15. In the header section of the code on each of your web pages known as_______

a) Link

b) Body

c) Tag

d) Title

16. Which type of links are reside on pages that do not belong to your domain?

a) External

b) Internal

c) Internal/External

d) None of these

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 3

17. IAB Stand for_________

18. A page with no meaningful content that is full of ads and the webmaster makes money from if someone

Clicks on them is called_________

a) Cloaking

b) Doorway page

c) Spam page

d) Interlinking

19. What is the second method of page Tagging?

a) Process

b) Developing

c) Designing

d) None of these

20. Every Transaction your web server makes is recorded in:

a) User file

b) Log file

c) Page tags

d) All of these

21. What is the full form of KPI________

a) Key process indicator

b) Key present indicator

c) Key performance indicator

d) Key Prospective identity

22. Which version produces the best result when two different version running of an ads or a page and

measuring the result to identity?

a) Testing

b) Tweaking

c) Investing

d) A/B split testing

23. Putting the theory into practice means:

a) Taking intelligence gleaned

b) Taking advertising creative

c) Taking Decisive action

d) Taking measurable action

24. “The new information technology internet and e-mail have practically eliminated the physical costs of

communication” said by________

a) Sims Jenkins

b) Signal vs noise

c) Matt Lindermann

d) Peter Drucker

25. Which marketing is the most powerful element in your digital marketing toolbox?

a) Digital Marketing

b) Direct Marketing

c) E-mail Marketing

d) Personal Marketing

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 4

26. Fusion of marketing savvy and imagination copy is related to_________

a) Promotional Marketing

b) E-mail Marketing

c) Digital Marketing

d) None of these

27. Write down the full name of CAN-SPAM act________

28. Software and service that allow users to come together online and exchange, discuss, communication in

any form of social interaction is:

a) Social Paradigm

b) User Interface

c) E-mail

d) Social Media

29. The main problem with A/B split Testing is that ___________

a) You can use it to test variances of a single page element at a time

b) Double page element at a time

c) More than 2 page element at a time

d) All of the above

30. Personal interaction, creating, exchanging and sharing they all are different form of__________

a) Social Book marketing

b) Social media

c) Social paradigm

d) None of these

31. Which of the following is social media submission site?

a) www.digg.com

b) www.reddit.com

c) www.stumbleupon.com

d) All of the above

32. A series of digital media files (Audio or video) distributed over the internet is known as________

a) Blogs

b) Podcasts

c) Micro Blogging

d) Wikis

33. What is the essentially a short-message broadcast service that lets people keep people up to data via

short, public text posts upto 140 characters?

a) Facebook

b) SMS

c) Twitter

d) Linkedln

34. Online collection of web pages that are literally open for anyone to create, edit, discuss, comment on

and generally contribute to is:

a) Micro Blogging

b) Social media dash board

c) Wikis

d) None of these

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 5

35. In which year the Chartered Institute of Public relation is define online PR (Public Relation) relations?

a) 2009

b) 2008

c) 2007

d) 2006

36. The process whereby a brand site, attracts customers by recording a third party for promoting their

Products and driving converting traffic website is called_________

a) Digital Marketing

b) Affiliate Marketing

c) E-mail Marketing

d) Strategic partnership

37. _______ the amount paid by an advertising for a click on their sponsored search listing.

a) Cost per action

b) Cost per acquisition

c) Cost per click

d) Cost per mille

38. The consumer performs the desired action on the merchant’s site, and a small piece of embedded code

on the merchant’s site inform the___________

a) Affiliate Marketing

b) Affiliate Network

c) Affiliate Site

d) None of these

39. Online Advertising content that appears over the top of the web page is called_________

a) Organic search results

b) Overlay

c) Opt-out

d) Opt-in

40. A computer file format that compresses audio files up to a factor of 12 from a wav file is known

as_________

a) MP3

b) MISSAN

c) MPEG

d) MPU

41. ___________ is a set of practices that enable organizations to communicate and engage with their

audience in an interactive and relevant manner through any mobile device or network.

a) Mobile Marketing

b) E-mail Marketing

c) Digital Marketing

d) All of the above

42. Which Advertising is now recognized as an opportunity for brands, advertisers and publishers to

engage consumers in a targeted and contextual manner?

a) Radio advertising

b) News paper advertising

c) Mobile advertising

d) Television advertising

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 6

43. Which of the following language is used by many Internet application for exchanging information:

a) HTML

b) XHTML

c) XML

d) JAVA

44. Which is the example of popular Key performance Indicator (KPIs) for mobile campaigns?

a) Total downloads

b) Total Application user

c) Frequency and duration visit

d) All of these

45. Write down the full form of GPS__________

46. Which one of the company was launched its first play station back in 1995?

a) Apple

b) Nokia

c) Sony

d) Blackberry

47. In which year the first advertising agency, set up in Boston?

a) In 1855

b) In 1847

c) In 1843

d) In 1850

48. In 1983 which one started using TCP/IP protocol?

a) W3C

b) DNS

c) DARPA

d) ARPA NET

49. The first web page on the Internet was built at________

a) TCP

b) CERN

c) ARPA

d) All of the above

50. Who are becoming better informed, better connected, more communicative in the market?

a) Buyers

b) Customer

c) Consumers

d) None of these

51. Which Technology become more ubiquitous in people lives that consumers can satisfy their need more

quickly, more easily and with fewer barriers?

a) Advance Technology

b) Digital Technology

c) Both (a) & (b)

d) None of these

52. ___________ Technology that allows the use of a broadband internet connection to make telephone

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 7

calls.

a) Video on demand

b) Virtual mobile network operator

c) Wireless application protocol

d) Voice over internet protocol

53. Who is the most important element in any form of marketing?

a) People

b) Customer

c) Seller

d) Consumer

54. Press releases, articles syndication and blogs they all are related to which channels?

a) Personal Channels

b) Offline Channels

c) Online Channels

d) None of these

55. Everything you do, online and offline, to get your product in front of your prospects is called_______

a) Promotion

b) Influencing

c) Advertising

d) All of the above

56. What is the first step of building your websites?

a) Testing

b) Design

c) Planning

d) Development

57. The process of designing your website to be equally accessible to everyone, in relation to the web is:

a) Usability

b) Accessibility

c) W3C & web standards

d) None of the above

58. You can buy multiple domain names is true or false.

a) True

b) False

59. Which of the following have ability to connect to the internet wirelessly?

a) Wi-Fi

b) Wiki

c) Web 2.0

d) Wilfing

60. The difference between effective web writing and effective print writing reflect the nature of:

a) People

b) Web designers

c) Both (a) & (b)

d) Audience

61. “Learning is the beginning of wealth, health and spirituality” this is said by________

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 8

a) William Randolph Hearst

b) Marissa Mayer

c) Jim Rohn

d) None of these

62. Process a huge volume of searchers, scanning billions of items and delivering pages of relevant, ranked

results in a fraction is:

a) Engines

b) Browser

c) Search Engines

d) Scouring the web

63. Which of the following is not a traditional marketing channels ________

a) Commercial television

b) Radio

c) Print Publication

d) Yahoo

64. Short-tail Keyword is simple and very general in nature is:

a) True

b) False

65. Which type of tail keyword have more complex and more specific in nature?

a) Short- tail

b) Long-tail

c) Medium- tail

d) All of these

66. If you take it literally, encompasses everything on your website is called_______

a) Search results

b) Context

c) Content

d) Spiders

67. _________ is a technique that uses code to show one search engine friendly page to the spiders, and a

completely different page to a human visitor.

a) Cloaking

b) Interlinking

c) Keyword stuffing

d) Invisible Text

68. Your log files capture visits by search engines spiders and other automated bots as well as________

a) Analytics Software

b) Machines

c) Human user

d) All of these

69. ___________ will work even if you can’t access your web server logs?

a) Logs files

b) Page Tagging

c) Both (a) & (b)

d) None of these

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 9

70. Junk paper mail become_______

a) Junk virtual mail

b) Junk business mail

c) Junk mail

d) Virtual mail

71. A host computer which maintains websites, newsgroup and e-mail service is known as_________

a) Session

b) Server

c) Simulcast

d) Skyscraper

72. When a legitimate E-mail is blocked by a spam filter is known as:

a) False Positive

b) True Positive

c) Tricky Proposition

d) None of these

73. Which one of the following is one of the most important steps in writing E-mail?

a) Creating Copy

b) Great subject line

c) Crafting the e-mail subject line

d) Ambiguous e-mail

74. To grab the attention to the audience in your e-mail which one of the option is best?

a) Point to point

b) Briefly

c) Interesting

d) All of the above

75. E-mail are delivered to the people on your list is another crucial element in your_________

a) E-mail marketing

b) Digital Marketing

c) Direct Marketing

d) Both (a) & (b)

76. __________ is that you deliver your message directly to an individual who actually wants to hear from

you.

a) Direct Marketing

b) E-mail Marketing

c) Digital Marketing

d) None of these

77. __________ is umbrella term for web based software and service.

a) Social Media

b) Social Media Submission

c) Social Bookmarking

d) None of these

78. People who are most active in social media circles will be the element of your target market can be

classified as________

a) Influencers

b) Influence

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 10

c) Listener

d) All of these

79. Social bookmarking site is known as_______

a) www.delicious.com

b) www.ma.gnolia.com

c) Both (a) & (b)

d) None of these

80. What is the main work of review and rating sites?

a) Allow user to review and rate companies

b) Allow user to show the status of the companies

c) Allow user to give suggestion

d) Allow user to view the status

81. Facebook, Linkedlns, Google these all are comes under_______

a) Social Network Sites

b) Social Media Sites

c) Media sharing Sites

d) Forums and Discussion Sites

82. People all over the world are using blogs to______

a) Report Local News

b) Offer their opinion

c) Share their experience

d) All of these

83. Which of the following content is available to both media professionals and consumers?

a) PR

b) CRM

c) Both (a) & (b)

d) None of these

84. What is the right way of getting prominent, newsworthy stories about your product, brand or company?

a) Online Press release

b) Offline press release

c) Offline Equivalent

d) Standard Press release

85. Your headline and first paragraph should capture reader’s_________

a) Attention

b) Interest

c) Views

d) Suggestion

86. Who are working in affiliate Marketing?

a) Brand/Seller

b) Affiliate

c) Customer

d) all of these

87. The companies who want their product and services advertising on the interest and are trying to attract

new business called_______

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 11

a) The Affiliate

b) The Merchants

c) The Consumers

d) The Customers

88. __________ is refers to that free brand exposure free as merchant only pay for action.

a) Affiliate marketing

b) Digital Marketing

c) Strategic Marketing

d) None of these

89. Innovation and human desire for something newer and better are driving the rapid evolution of:

a) Laptop

b) Tablet

c) Mobile Device

d) Radio

90. Mobile gaming has been described as the wide-open battle ground of the:

a) Professional Industry

b) Application Industry

c) Entertainment Industry

d) All of these

91. For mobile marketing to work, consumers need to have confidence that their privacy will be________

a) Well crafted

b) Imaginative

c) Entertaining

d) Protected

92. Lots of energy and investment currently flowing into_______

a) Mobile cloud

b) Mobile data

c) Mobile Privacy

d) Mobile Apps

93. Technology has enhanced the process of refining the_________

a) Brand & quality

b) Products & brand

c) Products & Service

d) Quality & Quantity

94. What type of Marketing, Uniquely allows us to both broaden our scope and narrow our focus at the

same time_________

a) Digital Marketing

b) E-mail Marketing

c) Direct Marketing

d) All of these

95. Which one of the following is used for exchanging SMS messages.

a) SMPP

b) SMSC

c) SMS

d) SIM

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 12

96. The Technology that allows user to store video content on their computer for viewing at a later date is

known as________

a) Deep-linking

b) Uploading

c) Downloading

d) None of these

97. Web design software that creates animation interactive elements and quick to download is:

a) Flash

b) Coral

c) Photoshop

d) Flash Impression

98. A group of computer connected together which are at one physical location is.

a) MAN

b) LAN

c) WAN

d) Link

99. The area where an Advertising is displayed/placed within a publisher’s mobile content is:

a) Placement

b) Podcasting

c) Pharming

d) Phishing

100. When a user makes a purchase from online advertiser is called______

a) Buy

b) Sale house

c) Sale

d) Both (a) & (c)

S-2-250114