ADVERTISING XIBMS MBA EXAM ANSWER SHEET PROVIDED WHATSAPP 91 9924764558
Advertising
Max. Marks: 80
Answer any five questions
All questions carry equal marks
- - -
1. What is advertising? Bring out clearly the changing concept of advertising in
modern business world.
2. Explain the objectives and functions of advertisement manager.
3. What is advertisement budget? How do you determine optimal expenditure
through advertisement budget?
4. What are the characteristics of advertising media? Explain..
5. Write a short note on:
a) Visual layout.
b) Production traffic copy.
6. How do you measure the effectiveness of advertisement? Explain.
7. Define sales promotion? Explain the types of sales promotion.
8. Explain the merits and demerits publicity.
Answer any five questions
All questions carry equal marks
- - -
1. What is advertising? Bring out clearly the changing concept of advertising in
modern business world.
2. Explain the objectives and functions of advertisement manager.
3. What is advertisement budget? How do you determine optimal expenditure
through advertisement budget?
4. What are the characteristics of advertising media? Explain..
5. Write a short note on:
a) Visual layout.
b) Production traffic copy.
6. How do you measure the effectiveness of advertisement? Explain.
7. Define sales promotion? Explain the types of sales promotion.
8. Explain the merits and demerits publicity.
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