MARKETING MANAGEMENT -540- ANNAMALAI UNIVERSITY EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
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M.B.A. DEGREE EXAMINATION, May 2021
(HUMAN RESOURCE MANAGEMENT)
(FIRST YEAR)
520: MARKETING MANAGEMENT
(New Regulations)
(Common with M.B.A. Marketing Management and
M.B.A. Financial Management)
Time: Three hours
Maximum: 75 marks
SECTION – A
Answer any FIVE questions
(5 3 = 15)
1.
What is marketing mix?
2.
Write the advantages of marketing targeting.
3.
State the importance of new product development.
4.
What is pricing methods?
5.
Who is Wholesaler?
6.
List of sales management.
7.
Evaluate the three objective of publicity.
8.
State the three concept of direct marketing.
SECTION – B
Answer any THREE questions
(3 10 = 30)
9.
Explain the modern concept of marketing.
10.
What are the functions of consumer behaviour?
11.
Describe the branding and advantages branding.
12.
Analyze the process of new product of development.
13.
Describe the channel of distribution in a market.
2
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SECTION – C
Answer any ONE question
(1 15 = 15)
14.
Explain the marketing environment the role in India.
15.
Describe the importance of consumer behaviour and their functions.
16.
What is budget?” And kinds advertising budget.
SECTION – D
(Compulsory)
(1 15 = 15)
17.
Assume you are a marketing manager of a JKL company. Your company wants to introduce a new product and wants to fix price for that product. Explain the objectives of pricing and different pricing methods with their advantages and disadvantages.
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