ANNAMALAI UNIVERSITY MBA FIRST YEAR AND
SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED.
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91
9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Academic Year : 2017 - 2018
ASSIGNMENT TOPICS
2.1 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws to that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
2.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale distributor for
surviving and thriving in this new and ever changing environment
2.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation.” – Discuss.
2. “An optimal combination of the decisions relating to investment, financing
and dividends will maximise the value of the firm to its shareholders”. –
Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability
of the firm.” – Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income
from the tax point of view.” – Justify
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2.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
a) Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70
for quantities above 4000. Ordering cost = Rs. 50.
b) Comparative inventory cost = 25% per year of average inventory price.
c) Determine the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavour to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Describe two areas in a manufacturing project where there is a high level of
uncertainty. How do you tackle these uncertainties?
2. Explain how to break the total project works and some major parts of the works
into smaller and manageable item. Relate your answer to project phases, cost
account, work package, activities and project schedule.
3. Sensitivity to environmental factors is crucial for an entrepreneur. Explain with
your own experience relevant to the statement.
4. (a) Evaluate the support programmes undertaken by the Government for the
promotion of entrepreneurship in India.
(b) Explain how the women entrepreneurship plays major role in improving the
economy of India
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
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2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour Union meant for the right of the employees”- Do you agree -
Substantiate your views.
2. “Ensuring Industrial Relations is the important task of Human Resource
Manager”. Do you agree or Disagree, Substantiate your views.
3. Elaborate Labour Welfare practice prevails currently in India and detail about
the impact of Labour Welfare practice on Indian Economy.
4. “Due importance are given to Working Conditions in Indian Industry”- Do you
agree or not, Give your reasons.
2.7.1 HRM : (b) TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. In a financial services company where 100 employees are working in
information technology department had a high employee turnover rate. A survey
of employees revealed that the reason most left was dissatisfaction with the level
of training. The average turnover rate was 23 percent per year. The cost to
recruit and train one new employee was Rs. 56,625/-. To address the turnover
problem, the company developed a skills training program that averaged 80
hours per year per employee. The average employee wage was Rs. 35/- per
hour. Instructor, classroom, and other costs were Rs. 170,000/-.
a) What is the total cost of training? The total cost of turnover?
b) If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was the financial benefit of the training program?
c) What was the ROI of the training program?
d) How much would the turnover rate have to be reduced (from 23 percent) for
the training program to show a benefit?
4. Assume you are a personnel manager in an service organization, if you had an
opportunity to choose between adventure learning and action learning for
developing an effective team in your organisation, which would you prefer?
Defend your choice with precise justification.
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2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable example.
3. What are the different sources of Sales Force Recruits? Illustrate with the help
of suitable examples.
4. What special distribution challenges exist in India? What is the best way for
foreign companies to deal with these challenges? – Explain.
2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. “Application of Marketing Research is helpful in promoting a product” –
Comment this statement with a proper research design.
2. Illustrate with suitable example various sampling techniques used in marketing
research. Suggest a suitable sampling plan to collect information from the
students of a university regarding the recreation facility available.
3. “Can the acceptance level of the product be determined through Market
Research Process?” – Discuss the above statement with an example of your
choice.
4. “In India, family, social class and caste play considerable role in shopping
consumer behaviour.” – Discuss this statement and highlight the role of other
sociological determents of consumer behaviour.
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. ‘Stock market indices are the barometers of the stock market’ – Discuss.
4. Technical analysts believe that one can use past price changes to predict future
price changes. How do you justify this belief?
2.7.3 FM : (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss the statement in detail “Reserve Bank of India is Banker’s Bank. – Do
you agree?
3. If an entrepreneur approaches you for an advice regarding financing of a project
wherein he intends to expand his existing project. What sources you would
suggest him to raise his funds?
4. “Mutual funds provide stability to share prices, safety to investors and
resources to prospective entrepreneurs.” – Discuss.
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2.7.4 PM : (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Is lead time in inventory really important? How can mismanaging lead time
costs company?
2. Material handing not only adds value to the product instead, add to its cost. –
Elucidate.
3. Draw an arganization chart suitable to production and control department.
Which one do you recommend a centralized or decentralized one?
4. Preventive maintenance is often viewed as a long–term approach to reliability. Why?
2.7.4 PM : (b) QUALITY MANAGEMENT
1. Explain the steps followed in Total Quality Management (TQM) in
manufacturing industries in detail.
2. Chose an organization of your choice having a specific quality programme.
Discuss the quality programme followed by the organization and how it has
helped the organization to sustain in the competitive world.
3. List and explain the four major quality eras. Choose an organization of your
choice and evaluate its present status regarding the quality eras.
4. Suppose that you are working in an organization, which wants to develop an
effective implementation methodology for ISO 9000 Quality Management
System. How will you help your organization in developing an effective
implementation methodology?
2.7.5 SYSTEMS : (a) PERSONAL PRODUCTIVITY TOOLS
1. List and describe the other features available with spreadsheet software in
addition to its ability to calculate members.
2. Describe the procedure for managing electronic mail. What are the problems
relating to attaching files in an electronic mail?
3. What should you include in a formula, to ensure that the formula will operate
on a specific value, no matter where the formula might be moved on copied?
4. How can you generate a series of values in excel? Explain with an example.
2.7.5 (b) INFORMATION TECHNOLOGY
1. “E-Business and the reason for going online.” – Express your views;
2. As a manager of a company, bring out the phases of moving the company from
products to services.
3. How a computer is connected through network? Explain with diagram
4. Discuss your views about the knowledge discovery of internet data.
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