What is the Business Marketing Channels? Answer in www.casestudyandprojectreports.com

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Business Marketing_

Marks : 80

NB.1) All questions carry equal marks.

2) All questions are compulsory.

Q.No.1.write a short note (any two) (10)

a) Customer Retention and Maximization

b) The One-to-One Media

c) The Character of Business Marketing

Q.No.2.What is Business Marketing? Discuss the Character of

Business Marketing (10)

Q.No.3.what is the Market Opportunities in term of Current and

Potential Customers. (10)

Q.No.4.What is Marketing Strategy? How do integrate Marketing

into the Fabric of the Firm (10)

Q.No.5.What is the Business Marketing Channels? How do you

Create Customer Dialogue (10)

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Q.No.6. Discuss various ways of developing and Managing

Products? (10)

Q.No.7. Discuss the ways to Evaluate Marketing Efforts? What are

various programs for the Customer Retention management? (10)

Q.NO.8.Define and distinguish Business Markets and Business

Marketing .As a marketing manager how will you identify

Organizational Buyer Behavior. (10)

All the Questions are Compulsory:-

1. Discuss the various provisions WTO has made for the developing countries? Critically evaluate the impact of WTO on the India.

2. Discuss the present status of technology in India and Indian business organization. Discuss the role of technology in the development of India.

3. Briefly describe the process of formation of company according to the company law? Describe the various modes of winding up of companies.

4. Describe the various approaches to international business. Discuss the reasons why organizations cross borders. Discuss the impact of MNCs on the host country.

5. Explore and explain the cross-culture dimension of international personnel management.

6. Compile stock market data for a few specific countries. Attempt a comparative trend analysis to throw light on nation-specific investment climate.

7. Would you accept the view that economic and non-economic variables interact each other on the domain of business environment? Explain.

8. In what sense, is ‘India going global’? Develop some counter argument to conclude that it is a long way for India to go really global

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OPERATION MANAGEMENT

N.B.: 1) Attempt any Eight Questions

2) All questions carries equal marks.

1. How would operations strategy for a service industry be different if any from that

for a manufacturing industry? (It’s an example & explains)

2. Consider the following two mutually exclusive projects. The net cash flows are

given below:

YEAR NET CASH FLOWS FROM

PROJECT A

NET CASH FLOWS

FROM PROJECT B

0 - Rs. 1,00,000 - Rs. 1,00,000/-

1 + Rs. 30,000 + Rs. 15,000/-

2 + Rs. 35,000 + Rs. 17,500/-

3 + Rs. 40,000 + Rs. 20,000/-

4 + Rs. 45,000 + Rs. 22,500/-

5 + Rs. 25,000/-

6 + Rs. 27,500/-

7 + Rs. 30,000/-

8 + Rs. 32,500/-

If the desired rate of return is 10% which project should be chosen?

3. What are the levels of aggregation in forecasting for a manufacturing

organization? How should this hierarchy of forecasts be linked and used?

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4. How would forecasting be useful for operations in a BPO (Business processes

outsourcing) unit? What factors may be important for this industry? Discuss.

5. A good work study should be followed by good supervision for getting good

results. Explain with an example.

6. What is job evaluation? Can it be alternatively used as job ranking? How does

one ensure that job evaluation evaluates the job and not the man? Explain with

examples?

7. What is the impact of technology on jobs? What are the similarities between job

enlargement & job rotation? Discuss the importance of training in the content of

job redesign? Explain with examples?

8. What is internet connectivity? How is it important in to days business would with

respect to materials requirement planning & purchasing? Explain with

examples?

9. Would a project management organization be different from an organization for

regular manufacturing in what ways? Examples.

10. How project evaluation different from project appraisal? Explain with examples.





 AUDITING

COURSE : CCA Total Marks : 80

N.B. : 1) All questions are compulsory

2) All questions carry equal marks.

Q1) Focus of the auditor is no longer on the routine audit but rendering value added services like

cost efficiency and decision making. Critically examine the statement with particular emphasis

on the changing computer environment?

Q2) How can the auditor be useful in achieving the objectives of a Charitable Trust or Society and a

Co-operative Society? What is the legal position under the relevant status?

Q3) It is the job of the directors to prepare the accounts of a company, auditor only reports on it.

Elucidate and describe the types of audit report?

Q4) The thrust area of an auditor is “True and Fair” and not “True and Correct” Elucidate in the

light of statutory provisions under the Companies Act 1956.

Q5) Discuss the three types of audits, which although not mandatory under the Income Tax Act

1961, are get done by the assessee to avail certain benefits under the act?

Q6) Examine the changes brought about in the role of an auditor with the growth of information

technology and rapidly changing computer environment?

Q7) The auditor only audits the books of account, he does not guarantee them. Elucidate.

Q8) Tax auditor is a Catalyst of Revenue Collection, function of the State on the one hand, and a

Consultant to the tax payer on the other, discuss?

Q9) Who can be appointed as an auditor of co-operative societies? What are the rights and duties of

auditor under Maharashtra Co-operative Societies Act?

Q10) An auditor is protected from unceremonial removal from office enabling him to maintain his

independence? Do you agree with the statement? If so discuss the position of the auditor in

this regard in the light of statutory provisions under the Companies Act 1956?

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