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Sunday 31 December 2017

ANNAMALAI UNIVERSITY MBA MARKETING SECOND YEAR ASSIGNMENT 2018 QUESTION AND ANSWER PROVIDED MOB OR WHATSAPP 91 9924764558

Saturday 30 December 2017

Annamalai University MBA HRM second year assignment question and answer provided mob or whatsapp 91 9924764558

Annamalai University MBA Second year assignment question and answer Mob or Whatsapp 91 9924764558

ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. SECOND YEAR
Academic Year : 2017 - 2018

2.1 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws to that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
2.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale distributor for
surviving and thriving in this new and ever changing environment
2.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation.” – Discuss.
2. “An optimal combination of the decisions relating to investment, financing
and dividends will maximise the value of the firm to its shareholders”. –
Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability
of the firm.” – Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income
from the tax point of view.” – Justify
3
2.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
a) Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70
for quantities above 4000. Ordering cost = Rs. 50.
b) Comparative inventory cost = 25% per year of average inventory price.
c) Determine the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavour to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Describe two areas in a manufacturing project where there is a high level of
uncertainty. How do you tackle these uncertainties?
2. Explain how to break the total project works and some major parts of the works
into smaller and manageable item. Relate your answer to project phases, cost
account, work package, activities and project schedule.
3. Sensitivity to environmental factors is crucial for an entrepreneur. Explain with
your own experience relevant to the statement.
4. (a) Evaluate the support programmes undertaken by the Government for the
promotion of entrepreneurship in India.
(b) Explain how the women entrepreneurship plays major role in improving the
economy of India
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
4
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour Union meant for the right of the employees”- Do you agree -
Substantiate your views.
2. “Ensuring Industrial Relations is the important task of Human Resource
Manager”. Do you agree or Disagree, Substantiate your views.
3. Elaborate Labour Welfare practice prevails currently in India and detail about
the impact of Labour Welfare practice on Indian Economy.
4. “Due importance are given to Working Conditions in Indian Industry”- Do you
agree or not, Give your reasons.
2.7.1 HRM : (b) TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. In a financial services company where 100 employees are working in
information technology department had a high employee turnover rate. A survey
of employees revealed that the reason most left was dissatisfaction with the level
of training. The average turnover rate was 23 percent per year. The cost to
recruit and train one new employee was Rs. 56,625/-. To address the turnover
problem, the company developed a skills training program that averaged 80
hours per year per employee. The average employee wage was Rs. 35/- per
hour. Instructor, classroom, and other costs were Rs. 170,000/-.
a) What is the total cost of training? The total cost of turnover?
b) If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was the financial benefit of the training program?
c) What was the ROI of the training program?
d) How much would the turnover rate have to be reduced (from 23 percent) for
the training program to show a benefit?
4. Assume you are a personnel manager in an service organization, if you had an
opportunity to choose between adventure learning and action learning for
developing an effective team in your organisation, which would you prefer?
Defend your choice with precise justification.
5
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable example.
3. What are the different sources of Sales Force Recruits? Illustrate with the help
of suitable examples.
4. What special distribution challenges exist in India? What is the best way for
foreign companies to deal with these challenges? – Explain.
2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. “Application of Marketing Research is helpful in promoting a product” –
Comment this statement with a proper research design.
2. Illustrate with suitable example various sampling techniques used in marketing
research. Suggest a suitable sampling plan to collect information from the
students of a university regarding the recreation facility available.
3. “Can the acceptance level of the product be determined through Market
Research Process?” – Discuss the above statement with an example of your
choice.
4. “In India, family, social class and caste play considerable role in shopping
consumer behaviour.” – Discuss this statement and highlight the role of other
sociological determents of consumer behaviour.
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. ‘Stock market indices are the barometers of the stock market’ – Discuss.
4. Technical analysts believe that one can use past price changes to predict future
price changes. How do you justify this belief?
2.7.3 FM : (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss the statement in detail “Reserve Bank of India is Banker’s Bank. – Do
you agree?
3. If an entrepreneur approaches you for an advice regarding financing of a project
wherein he intends to expand his existing project. What sources you would
suggest him to raise his funds?
4. “Mutual funds provide stability to share prices, safety to investors and
resources to prospective entrepreneurs.” – Discuss.
6
2.7.4 PM : (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Is lead time in inventory really important? How can mismanaging lead time
costs company?
2. Material handing not only adds value to the product instead, add to its cost. –
Elucidate.
3. Draw an arganization chart suitable to production and control department.
Which one do you recommend a centralized or decentralized one?
4. Preventive maintenance is often viewed as a long–term approach to reliability. Why?
2.7.4 PM : (b) QUALITY MANAGEMENT
1. Explain the steps followed in Total Quality Management (TQM) in
manufacturing industries in detail.
2. Chose an organization of your choice having a specific quality programme.
Discuss the quality programme followed by the organization and how it has
helped the organization to sustain in the competitive world.
3. List and explain the four major quality eras. Choose an organization of your
choice and evaluate its present status regarding the quality eras.
4. Suppose that you are working in an organization, which wants to develop an
effective implementation methodology for ISO 9000 Quality Management
System. How will you help your organization in developing an effective
implementation methodology?
2.7.5 SYSTEMS : (a) PERSONAL PRODUCTIVITY TOOLS
1. List and describe the other features available with spreadsheet software in
addition to its ability to calculate members.
2. Describe the procedure for managing electronic mail. What are the problems
relating to attaching files in an electronic mail?
3. What should you include in a formula, to ensure that the formula will operate
on a specific value, no matter where the formula might be moved on copied?
4. How can you generate a series of values in excel? Explain with an example.
2.7.5 (b) INFORMATION TECHNOLOGY
1. “E-Business and the reason for going online.” – Express your views;
2. As a manager of a company, bring out the phases of moving the company from
products to services.
3. How a computer is connected through network? Explain with diagram
4. Discuss your views about the knowledge discovery of internet data.

M.B.A. – 2nd Year – Assignment

Annamalai University Assignment 2018 Questions and Answers provided mob or whatsapp 91 9924764558

Wednesday 27 December 2017

Annamalai University First Year MBA Assignment Answer Key available mob or whatsapp 91 9924764558

1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product organization with
a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
organization?

1.2 INTERNATIONAL ACCOUNTING
1. Make out a trial balance with imaginary figures. Draw the Profit and Loss
Account and Balance Sheet from the trial balance which you have constituted.
2. “Price differences in different geographic segments make international
accounting a challenging Endeavour”. How experts overcome this challenge?
3. ‘'Some knowledge of International Accounting may be necessary for a company
even if it is not a multinational." Do you agree with this statement? If so, explain
your position.
4. Why do companies need to prepare a Funds Flow Statement, when they are
already preparing many other financial statements to present their financial
position?

1.2 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “The quantity demanded of any good appears to depend upon utility, price and
income”. Elucidate the above statement with appropriate example.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing.”
– Comment.
4. “If there is active price competition and free entry, the equilibrium output under
monopolistic competition will be very close to the minimum cost-output.
However, if firms avoid price competition and instead enter into non-price
competition there will be excess capacity in each firm”. – Comment the above
statement.

1.2 ACCOUNTING FOR MANAGERS
1. Arun the managing director is surprised that his profit every year is quite
different from what he wants or expects to achieve. Someone advised him to
install a formal system of budgeting. He employs a fresh accountant to do this.
For two years, the accountant faithfully makes all budgets based on previous
year accounts. The problem remains unsolved. Advise Arun the managing
director and the accountant on what steps they should take. Make assumptions
about what is lacking.
2. In a factory, actual fixed cost overheads were different from the standard fixed
overheads because the actual output, actual time consumed, actual rate per hour
and per unit of output differed. Compute the variances taking assumed figures.
3. A company has to decide whether to Make or Buy. Through differential cost
analysis, how will you ascertain the net difference between the two alternatives
so as to assist the management in their decision making? Use hypothetical
figures to illustrate.
4. As a management accountant you are asked to introduce a system of capital
expenditure control for your organization. Explain the important feature you
want to incorporate in the system you propose to introduce with the suitable
example of a project involving capital expenditure.

1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale
distributor for surviving and thriving in this new and ever changing environment

1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalization are far more serious and fatal than
under-capitalization”. – Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximize the value of the firm to its shareholders”. – Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” – Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because longterm
capital gains are treated more favourably than dividend income from the
tax point of view.” – Comment

1.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 upto 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.
Comparative inventory cost = 25% per year of average inventory price.
Determine the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavor to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?

Sunday 24 December 2017

ANNAMALAI UNIVERSITY MBA ASSIGNMENT 2018 ANSWERS PROVIDED MOB OR WHATSAP...

FINANCIAL MANAGEMENT ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWER PROVIDED MOB OR WHATSAPP 91 9924764558

M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS

2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss elaborately the role and the progress of commercial banks in the
industrial financing of this country.
3. Explain the role of venture capital in the overall economy and how the venturecapital
industry actually works as a whole and also discuss some of the biggest
successes and failures of venture capital.
4. What do you understand by Credit Rating? Go to any financial institution , get
your credit rating and share your experience.
2.2 INTERNATIONAL FINANCE
1. The international financial environment has become very volatile.’ – Do you
agree? Discuss it by taking into account all relevant factors.
2. Do you know the foreign exchange rates fluctuate? How do these fluctuations
affect us? What can be done to minimize these fluctuations?
3. Discuss the international monetary system, why did the international monetary
system move from a fixed exchange rate system to floating exchange rate
system? What has been its impact?
4. The responsibilities of the foreign banks in the export finance area have today
increased tremendously as compared to earlier years of 20th Century comment.
2.3 DERIVATIVES MANAGEMENT
1. Cipla has a market price of Rs.890. The volatility on the share is 0.32; the riskfree
interest rate is 5 percent. What would be the price of the call with a strike
price of Rs.880, if the expiry date is 20 days ahead? Assume there has not been
any dividend announcement.
2. You are given three call options on a stock at exercise price (k) of Rs 40, Rs.45 and
Rs.50 with the expiration date in 3 month and the premium of Rs.4, Rs.2 and Rs.1
respectively. Show how the call options can be used to create a butterfly spread.
Construct a table with different market prices and show how profit changes with
stock price ranging from Rs 30 to Rs 60 for a butterfly spread.
3. You are a portfolio manager who has just been exposed to the possibilities of
stock index futures. Respond to the following situations.
(a) Assume that you have the resources to buy and hold the stocks in the
S&P 500. You are given the following data. (Assume that today is January 1)
i) Level of the S & P 500 index = 258.90
ii) June S&P 500 futures contract = 260.15
iii) Annualized Rate on T. Bill expiring June 26 (expiration date) = 6%
iv) Annualized Dividend yield on S&P 500 stocks = 3%
v) Assume that dividends are paid out continuously over the year. Is there
potential for arbitrage? How would you go about setting up the arbitrage?
3
(b) Assume now that you are known for your stock selection skills. You have
10,000 shares of Texaco in your portfolio (now selling for 38) and are
extremely worried about the direction of the market until June. You would
like to protect yourself against market risk by using the December S&P 500
futures contract (which is at 260.15). If Texaco's beta is 0.8, how would you
go about creating this protection?
4. What are various types of derivative instruments traded at NSE? What are
various products available for trading in Futures and Options segment at NSE?
2.4 RISK MANAGEMENT AND INSURANCE
1. You are the newly appointed Risk Manager within an organisation and have
noted that there is no written risk management philosophy or statement in
place. Advise the Board of the advantages of adopting a risk document,
describing the elements that should be referenced within it.
2. You are the Internal Audit Manager within an organisation. At a recent Board
meeting, you were asked to prepare for an internal audit of the risk management
process.
(a) State the aim of an Internal Audit team as defined by the Institute of Internal
Auditors (IIA).
(b) Explain the role and assurances that the internal audit has to provide in
relation to risk management.
(c) Explain how the responsibilities of the internal audit function differ from
those of the risk management committee.
3. Discuss the need and growing importance of Liability insurance policies in India
quoting relevant examples with specific reference to Professional indemnity
liability policy in the backdrop of the recent corporate scams.
4. “Claims handling requires specialized skills.” Do you agree? What makes
insurance claims processing difficult and complicated and unpleasant especially
in general insurance. Refer to the relevant IRDA guidelines for speedy settlement
of claims.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. ‘Stock market indices are the barometers of the stock market.’ – Discuss.
4. Technical analysts believe that one can use past price changes to predict future
price changes. How do you justify this belief?
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st Century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
4
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electgronic commerce system.
3. Visit the following sites:
www.olx.com /www.labour.tn.gov.in/www.clicks.co.za/www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction stage,
e-commerce stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and
evaluate the potential of e-commerce for small business development in
India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same..
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area,
(b) define the problem, and
(c) explain how you would proceed further.
While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share of
the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. Discuss this statement
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies. Do you agree? Discuss the reasons for your
answer.

MARKETING MANAGEMENT MBA SECOND YEAR ASSIGNMENT ANSWERS PROVIDED MOB OR WHATSAPP 91 9924764558

M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS

2.1 PRODUCT AND SERVICES MARKETING
1. “Every service needs a product and every product needs a service” comment.
2. Assume you are a team member of the marketing research department of a low
cost domestic airline. Your manager has asked you to evaluate the service
quality of the airline. How would you go about It.? What service quality
dimensions would you use to evaluate the same?
3. Assume you are the marketing manager of a company manufacturing fully
automatic washing machines. What product support services would you provide
to the customer to have competitive advantage?
4. Customer waiting can be managed only by operations management’. Do you
agree with the statement? Justify your answer giving suitable examples.
2.2 MARKETING RESEARCH
1. Marketing Research has been suggested as a training ground for advancement in
the firm. Do you agree with this or do you feel that researchers should stay within
their specialty?
2. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?
3. Mr. Puneeth is running a FMCG production company which has market nationality
for the past 50 years. As it reaches maturing stage in its product life cycle, it has
planned to diversify its market from FMCG to Yarn exports. As a Chief Executive
Officer of the company how will you do marketing research for this new business to
find out the market potential?
4. Mr. Adithya, the Managing Director of ANC Limited has given a task to Mr. Sarath,
the R & D Manager to conduct a customer satisfaction survey for their brand of
shampoo among general public in major cities of Tamil Nadu. He has done the
customer satisfaction survey for the past six months. Now, Mr. Sarath has to
prepare the research report of his study. Assist Mr. Sarath in preparing the report
considering data and other necessary details for your own.
2.3 CONSUMER BEHAVIOUR
1. Consumer protection is an important issue. What areas of consumer behavior
appear to be most in need of increased regulation and / or consumer
education?
2. Assume that you are a marketing officer for a large furniture retailer. Prepare a
marketing program that would be successful in reaching consumers in the
25-34 age groups.
3. Assume that a soft-drink marketer wanted to increase penetration in the
Hispanic market. Prepare a set of recommendations for doing so.
4. Assume that a French manufacturer of women’s apparel is seeking to expand
markets by exporting to Canada. What marketing program should be
recommended for maximum effectiveness?
3
2.4 RURAL MARKETING
1. Discuss the important dimension of the rural market demographics and their
implications for marketers of consumer doubles.
2. Explain the important communication concept relevant to the rural markets
what is the significance of usage of symbols and principle, colour and music and
rural marketing communication.
3. Looking at the profile of the rural consumers on Indian today. What are the key
challenges passed for Indian marketers in the rural marketing segments?
4. As the product manager of an established consumer goods company, how would
you handle the menace of spurious brands in the rural markets?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of suitable
examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable examples.
3. What are the different sources of Sales Force Recruits? Illustrate with the help of
suitable examples.
4. What special distribution challenges exist in India? What is the best way for
foreign companies to deal with these challenges? Explain
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical consequences of
strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing pieces
of their firm with pieces from other firm.” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
4
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electgronic commerce system.
3. Visit the following sites:
www.olx.com / www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction
stage, e-commerce stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and
evaluate the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area,
(b) define the problem, and
(c) explain how you would proceed further.
“While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts”.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. Discuss this statement
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies. Do you agree? Discuss the reasons for your
answer.

HUMAN RESOURCE MANAGEMENT MBA SECOND YEAR ANNAMALAI ASSIGNMENT ANSWER PROVIDED MOB OR WHATSAPP 91 9924764558

M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “OD is the prescription for the process of planned change in organisations”-
Discuss.
2. “A collection of suitable interventions, built on humanistic- democratic values,
that seeks to improve organisational effectiveness and employee well-being”-
Discuss.
3. “Change is easy to devise but difficult to implement and impossible to sustain”-
Examine this statement and offer your comments.
4. “Learning organisations attack fragmentation, competitiveness, and reactiveness”-
Elaborate this statement?
2.2 TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. In a financial services company where 100 employees are working in
information technology department had a high employee turnover rate. A survey
of employees revealed that the reason most left was dissatisfaction with the level
of training. The average turnover rate was 23 percent per year. The cost to
recruit and train one new employee was Rs. 56,625/-. To address the turnover
problem, the company developed a skills training program that averaged 80
hours per year per employee. The average employee wage was Rs. 35/- per
hour. Instructor, classroom, and other costs were Rs. 170,000/-.
a) What is the total cost of training? The total cost of turnover?
b) If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was the financial benefit of the training program?
c) What was the ROI of the training program?
d) How much would the turnover rate have to be reduced (from 23 percent) for
the training program to show a benefit?
4. Assume you are a personnel manager in an service organisation, If you had an
opportunity to choose between adventure learning and action learning for
developing an effective team in your organisation, which would you prefer?
Defend your choice with precise justification.
3
2.3 LABOUR WELFARE
1. Elucidate the objectives scope and need of the voluntary welfare measures.
2. Discuss the various welfare measures available to protect the female labour and
the Agricultural labour mention the social assistance available to them.
3. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female
and contact labours in India.
4. Explain the psychological issues relating to the employment and measures to be
taken to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL RELATIONS
1. Describe the new perspectives of 1990s. Discuss the implications of post
modernism for employment relations. Explain the latest developments in HRM
for industrial relations issues with suitable examples.
2. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organisations related to industrial relations
in an organisation you are familiar with.
3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are familiar.
What are your suggestions for strengthing the trade unions in India.
4. Define grievance and discuss the role of Human Resource department in
grievance handling. Explain various approaches of grievance resolution, in your
opinion which approach is most effective and why?
2.5 WAGES AND SALARY ADMINISTRATION
1. ‘‘Indian managers are poorly paid compared to their counterparts abroad’’.
Examine this statement and offer your comments on it with suitable evidences.
2. ‘‘Hard workers get poor wage where as the workers hardly work get high wage.’’
Do you agree to this statement? Justify your stand with valid evidences.
3. Do you agree that the objectives of collective bargaining are to reduce the areas
of conflict and to crate work atmosphere geared to productivity? Elucidate.
4. “If selection and placement decisions are done effectively, an individual
performance should not vary a great a deal; therefore, an incentive system is not
necessary”. Dou you agree to this statement? Justify your view.
4
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electronic commerce system.
3. Visit the following sites:
www.olx.com / www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction stage, ecommerce
stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and evaluate
the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area, (b) define the problem, and
(c) explain how you would proceed further.
“While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts”.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our own
instruments for our studies. Do you agree? Discuss the reasons for your answer.

ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWERS PROVIDED MOB OR WHATSAPP 91 9924764558

M.B.A. SECOND YEAR
Academic Year : 2017 - 2018
ASSIGNMENT TOPICS

2.1 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws to that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
2.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale distributor for
surviving and thriving in this new and ever changing environment
2.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation.” – Discuss.
2. “An optimal combination of the decisions relating to investment, financing
and dividends will maximise the value of the firm to its shareholders”. –
Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability
of the firm.” – Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income
from the tax point of view.” – Justify
3
2.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
a) Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70
for quantities above 4000. Ordering cost = Rs. 50.
b) Comparative inventory cost = 25% per year of average inventory price.
c) Determine the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavour to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Describe two areas in a manufacturing project where there is a high level of
uncertainty. How do you tackle these uncertainties?
2. Explain how to break the total project works and some major parts of the works
into smaller and manageable item. Relate your answer to project phases, cost
account, work package, activities and project schedule.
3. Sensitivity to environmental factors is crucial for an entrepreneur. Explain with
your own experience relevant to the statement.
4. (a) Evaluate the support programmes undertaken by the Government for the
promotion of entrepreneurship in India.
(b) Explain how the women entrepreneurship plays major role in improving the
economy of India
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
4
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour Union meant for the right of the employees”- Do you agree -
Substantiate your views.
2. “Ensuring Industrial Relations is the important task of Human Resource
Manager”. Do you agree or Disagree, Substantiate your views.
3. Elaborate Labour Welfare practice prevails currently in India and detail about
the impact of Labour Welfare practice on Indian Economy.
4. “Due importance are given to Working Conditions in Indian Industry”- Do you
agree or not, Give your reasons.
2.7.1 HRM : (b) TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. In a financial services company where 100 employees are working in
information technology department had a high employee turnover rate. A survey
of employees revealed that the reason most left was dissatisfaction with the level
of training. The average turnover rate was 23 percent per year. The cost to
recruit and train one new employee was Rs. 56,625/-. To address the turnover
problem, the company developed a skills training program that averaged 80
hours per year per employee. The average employee wage was Rs. 35/- per
hour. Instructor, classroom, and other costs were Rs. 170,000/-.
a) What is the total cost of training? The total cost of turnover?
b) If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was the financial benefit of the training program?
c) What was the ROI of the training program?
d) How much would the turnover rate have to be reduced (from 23 percent) for
the training program to show a benefit?
4. Assume you are a personnel manager in an service organization, if you had an
opportunity to choose between adventure learning and action learning for
developing an effective team in your organisation, which would you prefer?
Defend your choice with precise justification.
5
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable example.
3. What are the different sources of Sales Force Recruits? Illustrate with the help
of suitable examples.
4. What special distribution challenges exist in India? What is the best way for
foreign companies to deal with these challenges? – Explain.
2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. “Application of Marketing Research is helpful in promoting a product” –
Comment this statement with a proper research design.
2. Illustrate with suitable example various sampling techniques used in marketing
research. Suggest a suitable sampling plan to collect information from the
students of a university regarding the recreation facility available.
3. “Can the acceptance level of the product be determined through Market
Research Process?” – Discuss the above statement with an example of your
choice.
4. “In India, family, social class and caste play considerable role in shopping
consumer behaviour.” – Discuss this statement and highlight the role of other
sociological determents of consumer behaviour.
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. ‘Stock market indices are the barometers of the stock market’ – Discuss.
4. Technical analysts believe that one can use past price changes to predict future
price changes. How do you justify this belief?
2.7.3 FM : (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss the statement in detail “Reserve Bank of India is Banker’s Bank. – Do
you agree?
3. If an entrepreneur approaches you for an advice regarding financing of a project
wherein he intends to expand his existing project. What sources you would
suggest him to raise his funds?
4. “Mutual funds provide stability to share prices, safety to investors and
resources to prospective entrepreneurs.” – Discuss.
6
2.7.4 PM : (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Is lead time in inventory really important? How can mismanaging lead time
costs company?
2. Material handing not only adds value to the product instead, add to its cost. –
Elucidate.
3. Draw an arganization chart suitable to production and control department.
Which one do you recommend a centralized or decentralized one?
4. Preventive maintenance is often viewed as a long–term approach to reliability. Why?
2.7.4 PM : (b) QUALITY MANAGEMENT
1. Explain the steps followed in Total Quality Management (TQM) in
manufacturing industries in detail.
2. Chose an organization of your choice having a specific quality programme.
Discuss the quality programme followed by the organization and how it has
helped the organization to sustain in the competitive world.
3. List and explain the four major quality eras. Choose an organization of your
choice and evaluate its present status regarding the quality eras.
4. Suppose that you are working in an organization, which wants to develop an
effective implementation methodology for ISO 9000 Quality Management
System. How will you help your organization in developing an effective
implementation methodology?
2.7.5 SYSTEMS : (a) PERSONAL PRODUCTIVITY TOOLS
1. List and describe the other features available with spreadsheet software in
addition to its ability to calculate members.
2. Describe the procedure for managing electronic mail. What are the problems
relating to attaching files in an electronic mail?
3. What should you include in a formula, to ensure that the formula will operate
on a specific value, no matter where the formula might be moved on copied?
4. How can you generate a series of values in excel? Explain with an example.
2.7.5 (b) INFORMATION TECHNOLOGY
1. “E-Business and the reason for going online.” – Express your views;
2. As a manager of a company, bring out the phases of moving the company from
products to services.
3. How a computer is connected through network? Explain with diagram
4. Discuss your views about the knowledge discovery of internet data.

INFORMATION SYSTEMS MBA SECOND YEAR ANNAMALAI ASSIGNMENT ANSWER PROVIDED MOB OR WHATSAPP 91 9924764558

M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission: 28-02-2018
Last date for submission with late fee ` 300/- : 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics Questions in each paper out of the
FOUR. For each topic the answer should not exceed 15–pages. Each assignment
carries 25 marks (2 topics).
DR. M.ARUL
DIRECTOR
2
2.1 ORGANIZATIONAL BEHAVIOUR
1. Same changes in organizations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for organizational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully
satisfying successful career?
3. Explain how the field of organization behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that organizational politics is inevitable or that it can be
curtailed? Explain you answer with examples.
2.2 MANAGEMENT INFORMATION SYSTEM
1. What do you know about Top management responsibility? Give suitable
examples for responsibility
2. What will affect the System planning and the mutual investigation? Illustrate
with suitable example input/output design.
3. You are asked to write the System Development Life cycle. Explain this
statement by using examples.
4. If you were the vice president of a company, what system would you use to
develop the management information system?
2.3 DATABASE MANAGEMENT SYSTEM
1. Draw the various schemes of baking system and explain the involvement of view
levels of data abstraction.
2. Draw an E-R diagram for ordering an item in the inventory control system.
3. Develop a conceptual data model for a Hospital Information System and write a
PL/SQL program using oracle to perform the following tasks.
4. Print the patient details – according to room wise.
a) Print the patient details – according to the disease wise.
b) Print the patient details – according to the doctors attending them
c) Consider a real system of your interest and give the skeleton of the
development of DSS for that system.
2.4 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electronic commerce system.
3
3. Visit the following sites:
www.olx.com /www.labour.tn.gov.in /www.clicks.co.za /www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction
stage, e-commerce stage or e-business stage. Provide reasons for your
answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and evaluate
the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.5 ENTERPRISE RESOURCE PLANNING
1. Large corporations like General Motors (GM), Ford, Hewlett Packard (HP), and
Digital primarily viewed themselves as manufacturing companies until the
1980s. With the globalization of operations and the proliferation of computer
networks, it was important that the manufacturing organizations extend their
information system across the supply chain with ERP solutions. Discuss your
views on this aspect.
2. As you are a General Manager in a reputed manufacturing firm and you wish to
implement ERP to replace the existing system. But the employees were unaware
about the new methodologies. How will you react and successfully implementing
the ERP.
4. Imagine that you are a manager in a firm and the implemented ERP system is
failed in your company, What type of strategies that you will follow to recover it?
5. Implementation of an ERP system is a major investment and commitment for
any organization, but still many ERP implementations fail. What are factors that
contribute to the failure of ERP implementation?
2.6 DATA WAREHOUSING AND DATA MINING
1. Outline the major research challenges of data mining in one specific application
domain, such as stream/sensor data analysis, spatiotemporal data analysis, or
bioinformatics.
2. Data quality can be assessed in terms of several issues, including accuracy,
completeness, and consistency. For each of the above three issues, discuss how
data quality assessment can depend on the intended use of the data, giving
examples. Propose two other dimensions of data quality
3. A data warehouse can be modeled by either a star schema or a snowflake
schema. Briefly describe the similarities and the differences of the two models,
and then analyze their advantages and disadvantages with regard to one
another. Give your opinion of which might be more empirically useful and state
the reasons behind your answer.
4
4. Data cubes and multidimensional databases contain nominal, ordinal, and
numeric data in hierarchical or aggregate forms. Based on what you have
learned about the clustering methods, design a clustering method that finds
clusters in large data cubes effectively and efficiently
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. Identify the key aspects in which modern software project management
practices differs from those of traditional software project management.
2. Assume the size of an organic type software product has been estimated to be
32,000 lines of source code. Assume that the average salary of a software
engineer is Rs.75,000 per month. Determine the effort required to develop the
software product and the nominal development time.
3. (a) List any four attributes that contribute to the quality software product.
Discuss how they influence software quality.
(b) Develop a set of guidelines for conducting a formal technical review.
4. Illustrate with a software, the process in determining the software WBS
architecture, populate the software WBS and in determining the cost categories
for the software.
2.7.2 ADVANCED WEB DESIGN
1. Develop a XML application to get the details of Book s(Title, Author Name, ISBN
No, Publisher details). List out the details of Management related books. Write
DTD, Schema, XZL wherever required?
2. A. Discuss abut EJB architecture and its Components with neat diagram.
B. Describe the important services provided by a container to an enterprise bean?
4. Develop an employee Payroll system using (RMI) Techniques, the primary
methods of Payroll calculation should be accessed from remotely.
4. Design web page for hospital Management system with all DHTML features and
display the hospital name in all pages using Cookies in JSP.