MBA IIBM HUMAN RESOURCE MANAGEMENT EXAM ANSWER WHATSAPP IN 9924764558

MBA IIBM HUMAN RESOURCE MANAGEMENT

IIBM EXAM ANSWER SHEET

CONTACT:

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Human Resource Management
MM.100
Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:
I.The following is (are) concerned with developing a pool of candidates in line with the human resources plan (1)
a) Development
b) Training
c) Recruitment
d) All of the above
II. The following is (are) the key components of a business process Re-engineering program? (1)
a) Product development
b) Service delivery
c) Customer satisfaction
d) All of the above
III. The actual achievements compared with the objectives of the job is (1)
a) Job performance
b) Job evaluation
c) Job description
d) None of the above
IV. Performance development plan is set for the employee by his immediate boss. (1)
a) Employer
b) Department Head
c) Immediate boss
d) Any of the above
V.The following type of recruitment process is said to be a costly affair. (1)
a) Internal recruitment
b) External recruitment
c) Cost remains same for both types VI. The following is (are) the objective(s) of inspection. (1) a) Quality product b) Defect free products c) Customer satisfaction d) All of the above
Examination Paper of Human Resource Management
IIBM Institute of Business Management
END OF SECTION A
 This section consists of Caselets.
 Answer all the questions.
 Each Caselet carries 20marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
VII. Which of the following is an assumption of rationality to rationale decision making? (1)
a. Preferences are clear
b. Final choice will maximize payoff
c. The problem is clear and unambiguous
d. All of the above
VIII. ___________ is accepting solutions that are "good enough". (1)
a. Bounded rationality
b. Satisficing
c. Escalation of commitment
d. None of the above
IX. The three important components in aligning business strategy with HR practice: (1)
a) Business Strategy, Human Resource Practices, Organizational Capabilities
b) Marketing Strategy, Human Resource Practices, Organizational Capabilities
c) Business Strategy, Human Resource Practices, Organizational structure
X. The basic managerial skill(s) is(are) (1)
a) To supervise
b) To stimulate
c) To motivate
d) All of the above
d) Marketing Strategy, Human Resource
Practices, Organizational structure
Part Two:
1. What is the nature of Human Resource Management? (5)
2. What is Human Resource Development (HRD) (5)
3. Discuss the future trends and challenges of HRM? (5)
4. What is manpower planning? (5)
Section B: Caselets (40 marks)
Examination Paper of Human Resource Management
IIBM Institute of Business Management
Caselet 1
Sanjay Nagpal is a new recruit from a reputed management institute. He is recruited as a sales trainee in a sales office of a large computer hardware firm located in Chennai.
Raghvan is the zonal sales manager responsible for overseeing the work of sales officer, field executives and trainee salesmen numbering over 50 of three areas namely Chennai, Bangalore, and Trivandrum.
The sales growth of the products in his area was highly satisfactory owing to the developmental initiatives taken by respective State Governments in spreading computer education.
Raghvan had collected several sales reports, catalogues and pamphlets detailing the types of office equipment sold by the company for Sanjay’s reference.
After short chat with Sanjay, Raghvan assisted him to his assigned desk and provided
him with the material collected. Thereafter Raghvan excused himself and did not return.
Meanwhile, Sanjay scanned through the material given to him till 5:00pmbefore leaving
office.
Questions
1. What do you think about Raghavan’s training program? (10)
2. What method of training would have been best under the circumstances? Would you consider OJT, simulation or experiential methods? (10)
Caselet 2
Preeti was promoted three months ago from reservations supervisor to front-desk manager for Regency Hotel, an independent, 330-room hostelry. She enjoys her new management responsibilities and is pleased that the occupancy rate averaged 94 percent last month, way above the industry average. But at times she feels stressed by the confusion of managing all front-end operations of the hotel, from reservations and cashiering to the bell desk and concierge. She feels most at home handling the reservation function, a task she always enjoyed as a trainee because she likes to help people. About once a week the staff in the reservation function overbooks rooms, usually because of incomplete scans of conference sales files. Customers with reservations w,0110 arrive late are upset when they have to be referred 1, nearby hotels. Whenever overbooking occurs, Ms. eti takes over direct control of the reservations operation herself, often personally handling reservations for two or three days until order seems to return.
But sometimes while Ms. Preeti is off focusing on the reservations task, other problems arise. On five days last month, clerks at the reception desk checked in every "walk-in" who appeared without reservations. They assumed there would be ample no-shows among those holding reservations. On one occasion, Regency ended up oversold by 24 rooms. Mr. Alex, the hotel general manager, is concerned about Ms. Preeti's development into her new management position. He knows Ms. Preeti is proud of the high occupancy levels (which mean greater profits) and doesn't want to destroy that pride. However, he sees her as more interested in
Examination Paper of Human Resource Management
IIBM Institute of Business Management
 This section consists of Applied Theory Questions.
 Answer all the questions.
 Each question carries 15marks.
 Detailed information should form the part of your answer (Word limit 200 to 250 words).
END OF SECTION C
END OF SECTION B
individual staff tasks (such as making reservations) than in the complexities of managing, training, and motivating her staff. He has talked with Ms. Preeti about balancing her activities as a manager. Alex emphasized that she needs to make sure her staff knows the systems and guidelines and be firm with employees who continue to check in guests when the hotel obviously will be overbooked. He plans to meet with her in a three-month performance review to see if he can shift her motivational expectations about the job.
Question:
1. Do Ms. Preeti's problems seem to be the result of her lack of motivational immaturity or of her lack of motivational attention to her people? (20)
Section C: Applied Theory (30 marks)
1. What are the future challenges before managers? (15)
2. What is the process of HRP? (15)
S-2-010619

PROJECT MANAGEMENT CERTIFICATION IIBM EXAM ANSWER WHATSAPP IN 9924764558

PROJECT MANAGEMENT CERTIFICATION EXAM 

FOR ANSWER SHEETS CONTACT

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Project Management Certification
Guidelines for paper
 Total No. of Questions is 100.
 The minimum passing marks is 50%.
 Each Question carries 1 mark.
 Answer all the Questions.
Multiple Choices:
1. A_______ is a temporary endeavor undertaken to create a unique product, service or result.
a) Program
b) Process
c) Project
d) Portfolio
2. Which of the following is not a potential advantage of using good project management?
a) Shorter development times
b) Higher worker morale
c) Lower cost of capital
d) Higher profit margins
3. Which of the following is not an attribute of a project?
a) Projects are unique
b) Projects are developed using progressive elaboration
c) Projects have a primary customer or sponsor
d) Projects involve little uncertainty
4. Which of the following is not part of the triple constraint of project management?
a) Meeting scope goals
b) Meeting time goals
c) Meeting communications goals
d) Meeting cost goals
5. The first stage of any project is
a) Proposal
b) Conceptualization
c) Implementation
d) Management
6. __________is the application of knowledge, skills, tools and techniques to project activities to
meet project requirements.
a) Project Management
b) Program Management
c) Project portfolio Management
d) Requirement Management
Examination Paper of Project Management Certification
2
IIB M Institute of Business Management
7. Project portfolio management addresses __________goals of an organization, while project
management addresses _________goals.
a) Strategic, tactical
b) Tactical, strategic
c) Internal, external
d) External, internal
8. Several application development projects done for the same functional group might best
be managed as part of a____________
a) Portfolio
b) Program
c) Investment
d) Collaborative
9. Which of the following is not one of the top ten skills or competencies of an effective
project manager?
a) People skills
b) Leadership
c) Integrity
d) Technical skills
10. What is the certification program called that the Project Management Institute provides?
a) Microsoft Certified Project Manager (MCPM)
b) Project Manager Professional (PMP)
c) Project Management Expert (PME)
d) Project Management Mentor (PMM)
11. A___________ is a series of actions directed towards a particular result.
a) Goal
b) Process
c) Plan
d) Project
12. Processes include coordinating people and other resource to carry out
the project plans and produce the products, service, or results of the project or phase.
a) Initiating
b) Planning
c) Executing
d) Monitoring & controlling
13. Which process group normally requires the most resources and time?
a) Initiating
b) Planning
c) Executing
d) Monitoring and controlling
14. A work breakdown structure, project schedule, and cost estimates are outputs of the process.
a) Initiating
b) Planning
c) Executing
d) Monitoring and controlling
Examination Paper of Project Management Certification
3
IIB M Institute of Business Management
15. Which process group includes activities from each of the nine knowledge areas?
a) Initiating
b) Planning
c) Executing
d) Monitoring and controlling
16. Project management as a profession is almost unique in having institutions concerned with
its development who promote what they term their
a) Body of language
b) Body of knowledge
c) Strategy
d) Work
17. Initiating involves developing a project charter and preliminary project scope statement, which
are part of the project_____________ management knowledge.
a) Integration
b) Scope
c) Communications
d) Risk
18. A__________ describes how things should be done, and different organizations often have
different ways of doing things.
a) Regulation
b) Process
c) Standard
d) Methodology
19._________ involves measuring progress toward project objectives and talking corrective actions.
a) Initiating
b) Planning
c) Executing
d) Monitoring and controlling
20. What type of report do project teams create to reflect on what went right with the project?
a) Lessons – learned report
b) Status report
c) Final project report
d) Business case
21. Project manager is responsible for_________
a) Overseeing change
b) Cross functional activities
c) Ever changing set of tasks
d) All above
22. Many people use to have a standard format for preparing various project
management documents.
a) Methodologies
b) Templates
c) Project management software
d) Standards
23. What is the last step in the four – stage planning process for selecting information
Examination Paper of Project Management Certification
4
IIB M Institute of Business Management
technology projects?
a) Information technology strategy planning
b) Business area analysis
c) Project planning
d) Resource allocation
24. A new government law requires an organization to report data in anew way. Under which category
would a new information system project to provide this data fall?
a) Problem
b) Opportunity
c) Directive
d) Regulation
25. A_________ is a document that formally recognizes the existence of a project and provides
direction on the project‟s objectives and management.
a) Project charter
b) Preliminary scope statement
c) Business case
d) Project management plan
26. ICOM model, which is one of the major roles of project manager, stand for__________
a) Integrated Constraint of Mechanism
b) Inputs, Outputs, Constraints & Mechanism
c) Inputs, Outputs, Constraints & Money
d) None
27. A_________ often includes sensitive information, so it should not be part of the overall project
plan for anyone to see.
a) Business case
b) Project charter
c) Personnel chart
d) Stakeholder analysis
28. Which of the following is not a suggestion for performing integrated change control?
a) Use good configuration management
b) Minimize change
c) Establish a formal change control system
d) View project management as a process of constant communication and negotiation
29. refer(s) to all the work involved in creating the products of the projects and
processes used to create them.
a) Deliverables
b) Milestones
c) Scope
d) Product development
30. Assume you have a project with major categories called planning, analysis, design, and
testing. What level of the WBS would these items fall under?
a) 0
b) 1
c) 2
d) 3
Examination Paper of Project Management Certification
5
IIB M Institute of Business Management
31. Which of the following is not a best practice that can help in avoiding scope problems
on information technology projects?
a) Keep the scope realistic
b) Use off-the-shelf hardware and software whenever possible
c) Follow good project management processes
d) Don‟t involve too many users in scope management
32. Having ascertains the portfolio of projects obtained objectives for each of them, we have to
move to the next stage of the strategy process to balance the objectives
a) Policy deployment
b) Strategy matrix
c) Project performance measurement
d) None
33. What major restaurant chain terminated a large project after spending $170 million on it,
primarily because they realized the project scope was too much to handle?
a) Burger King
b) Pizza Hut
c) McDonalds
d) Taco Bell
34. Scope___________ is often achieved by a customer inspection and then sign- off on
key deliverables.
a) Verification
b) Validation
c) Completion
d) Close – out
35. Project management software helps you ________ which serves as a develop a basis
for creating Gantt charts, assigning resources, and allocating costs.
a) Project plan
b) Schedule
c) WBS
d) Deliverable
36. WBS (Work Breakdown Structure) is also known as _________
a) Chunking
b) Unbundling
c) Both (a) & (b)
d) None
37. What is the first process in planning a project schedule?
a) Milestone definition
b) Activity definition
c) Activity resource estimation
d) Activity sequencing
38. Predecessors, successes, logical relationships, leads and lags, resource requirements, constraints,
imposed dates, and assumptions are all examples of .
a) Items in an activity list
b) Items on a Gantt chart
c) Milestone attributes
d) Activity attributes
Examination Paper of Project Management Certification
6
IIB M Institute of Business Management
39. As the project manager for a software development project, you are helping to develop its
schedule. You decide that writing code for a system cannot start until sign off on the
analysis work. What type of dependency is this?
a) Technical
b) Mandatory
c) Discretionary
d) External
40. You cannot start editing a technical report until someone else completes the first draft. What
type of dependency does this represent?
a) Finish – to – start
b) Start – to – start
c) Finish – to – finish
d) Start – to – finish
41. ___________ Involves going through the cycle several times to test the effects of the changes
make on the outcomes.
a) Planning
b) Strategy
c) Iterative
d) None
42.
A B
1 2
3
5Days 7Days
Above figure shows two activities A & B; B cannot start until A finished and the times for A
& B are 5 and 7 days respectively. This logic is known as
a) Dependency
b) Precedence
c) Freedom
d) None
43.
10
A
20
5Days
In the above figure calculate the EET (earliest event time) at 20.
a) 10
b) 20
c) 5
d) 25
44. What symbol on a Gantt chart represents a slipped milestone?
a) A black arrow
b) A white arrow
Examination Paper of Project Management Certification
7
IIB M Institute of Business Management
c) A black diamond
d) A white diamond
45. What type of diagram shows planned and actual project schedule information?
a) A network
b) A Gantt chart
c) A Tracking
d) A milestone chart
46.____________ is a network diagramming technique used to predict total project duration.
a) PERT
b) A Gantt chart
c) Critical path method
d) Crashing
47. Which of the following statement is false?
a) “Growing grass” was on the critical path for a large theme park project.
b) The critical path is the series of activities that determine the earliest time by which
a project can be completed.
c) A forward pass through a project network diagram determines the early start and
early finish dates for each activity.
d) Fast tracking is a technique for marking cost and schedule trade-offs to obtain
the obtain the greatest amount of schedule comparison for the least incremental
cost.
48. ____________ is a method of scheduling that considers limited resources when creating a
project schedule and includes buffers to protect the project completion date.
a) Parkinson‟s Law
b) Murphy‟s Law
c) Critical path analysis
d) Critical chain scheduling
49.___________ is a resource scarified or foregone to achieve a specific objective or
something given up in exchange.
a) Money
b) Liability
c) Trade
d) Cost
50. What is main goal of project cost management?
a) To complete a project for as little cost as possible
b) To complete a project within an approved budget
c) To provide truthful and accurate cost information on projects
d) To ensure that an organization‟s money is used widely
51. A fundamental of „Theory of Constraints‟ (TOC) is to manage systems by focusing on the
constraints, termed as
a) Watermark
b) Bottleneck
c) Tick-sheet
d) None
52. “An activity will expand to fill the time available”; it is
Examination Paper of Project Management Certification
8
IIB M Institute of Business Management
a) Newton‟s Law
b) Parkinson‟s Law
c) Einstein‟s Law
d) None
53. Which of the following is not a key output of project cost management?
a) A cost estimate
b) A cost management plan
c) Updates to the cost management plan
d) A cost baseline
54. If a company loses $5 for every $100 in revenue for a certain product, what is profit margin
for that product?
a) -5 percent
b) 5 percent
c) -$5
d) $5
55.________reserves allow for future situations that are unpredictable.
a) Contingency
b) Financial
c) Management
d) Baseline
56. You are preparing a cost estimate for a building based on its location, purpose, number of
square feet, and other characteristics. What cost estimating technique are you using?
a) Parametric
b) Analogous
c) Bottom – up
d) Top – down
57.________ involves allocating the project cost estimate to individual work items over time.
a) Reserve analysis
b) Life cycle costing
c) Project cost budgeting
d) Earned value analysis
58._________ is a project performance measurement technique that integrates scope time,
and cost data.
a) Reserve analysis
b) Life cycle costing
c) Project cost budgeting
d) Earned value analysis
59. If the actual cost for a WBS item is $1500 and its earned value was $2000, what is its
cost variance, and is it under or over budget?
a) The cost variance is -$500, which is over budget
b) The cost variance is -$500, which is under budget
c) The cost variance is $500, which is over budget
d) The cost variance is $500, which is under budget
60. If a project is halfway completed and its schedule performance index is 110% and its
cost performance index is 95%, how is it progressing?
Examination Paper of Project Management Certification
9
IIB M Institute of Business Management
a) It is ahead of schedule and under budget
b) It is ahead of schedule and over budget
c) It is behind schedule and under budget
d) It is behind schedule and over budget
61. To determine the cost of particular element in advance of the project, which technique can be
employed?
a) Parametric estimating
b) As…………but…………s
c) Forecasts
d) All above
62._________is the degree to which a set of inherent characteristics fulfills requirements.
a) Quality
b) Conformance to requirements
c) Fitness for use
d) Reliability
63. What is the purpose of project quality management?
a) To produce the highest quality products and services possible
b) To ensure that appropriate quality standards are met
c) To ensure that the project will satisfy the needs for which it was undertaken
d) All of the above
64.__________ generates ideas for quality improvements by comparing specific project
practices or product characteristics to those of other projects or products within or outside
the performing organization.
a) Quality audits
b) Design of experiments
c) Six Sigma
d) Benchmarking
65. What tool could you use to determine whether a process is in control or out of control?
a) A cause – and – effect diagram
b) A control chart
c) A run chart
d) A scatter chart
66. Complication to the critical path represents the formation of compound series of activities
often involving different paths which has been termed
a) The critical chain
b) The critical path
c) TOC
d) Resource path
67. Six Sigma‟s target for perfection is the achievement of no more than defects,
errors, or mistakes per million opportunities.
a) 6
b) 9
c) 3.4
d) 1
Examination Paper of Project Management Certification
10
IIB M Institute of Business Management
68. The seven run rule states that if seven data points in a row on a control chart are all below the
mean, above the means, or all increasing or decreasing, then the process needs to be examined
for ___________ problems.
a) Random
b) Non – random
c) Six Sigma
d) Quality
69. What is the preferred order for performing testing on information technology projects?
a) Unit testing, integration testing, system testing, user acceptance testing
b) Unit testing, system testing, integration testing, user acceptance testing
c) Unit testing, system testing, user acceptance testing, integration testing
d) Unit testing, integration testing, user acceptance testing, system testing
70. is known for his work on quality control in Japan and developed the 14
points for Management in his text Out of the Crisis.
a) Juran
b) Deming
c) Crosby
d) Ishikawa
71. The theory of constraints (TOC) is successfully applied in___________
a) Planning
b) Checking
c) Manufacturing
d) Controlling
72. PMI‟s OPM3 is an example of a model or framework for helping
organization improve their processes and systems.
a) Benchmarking
b) Six Sigma
c) Maturity
d) Quality
73. Which of the following is not part of project human resource management?
a) Resource estimating
b) Acquiring the project team
c) Developing the project team
d) Managing the project team
74.____________ causes people to participate in an activity for their own enjoyment.
a) Intrinsic motivation
b) Extrinsic motivation
c) Self motivation
d) Social motivation
75. At the bottom of Maslow‟s pyramid or hierarchy of needs are_________ needs.
a) Self – actualization
b) Esteem
c) Safety
d) Physiological
Examination Paper of Project Management Certification
11
IIB M Institute of Business Management
76._________ power is based on a person‟s individual charisma.
a) Affiliation
b) Referent
c) Personality
d) Legitimate
77. What technique can you use to resolve resource conflicts by delaying tasks?
a) Resource loading
b) Resource leveling
c) Critical path analysis
d) Over allocation
78. Which of the following is not a tool or technique for managing project team?
a) Observation and conversation
b) Project performance appraisals
c) Issue logs
d) Social Styles Profile
79. What do many experts agree is the greatest threat to the success of any project?
a) Lack of proper funding
b) A failure to communicate
c) Poor listening skills
d) Inadequate staffing
80. Which communication skill is most important for information technology professionals for
career advancement?
a) Writing
b) Listening
c) Speaking
d) Using communication technologies
81. Which of the following is not a process in project communication management?
a) Information planning
b) Information distribution
c) Performance reporting
d) Managing stakeholders
82. A building may not be constructed unless the planning permission for it has been obtained, this
is the.
a) Legal constraint
b) Quality constraint
c) Cost constraint
d) Logic constraint
83. A__________ report describes where the project stands at a specific point in time.
a) Status
b) Performance
c) Forecast
d) Earned value
84.____________ is an uncertainly that can have a negative or positive effect on meeting
project objectives.
Examination Paper of Project Management Certification
12
IIB M Institute of Business Management
a) Risk utility
b) Risk tolerance
c) Risk management
d) Risk
85. A person who is a risk -________receives greater satisfaction when more payoffs is at
stake and is willing to pay a penalty to take risks.
a) Averse
b) Seeking
c) Neutral
d) Aware
86. Which risk management process involves prioritizing based on their probability and impact
of occurrence?
a) Risk management planning
b) Risk identification
c) Qualitative risk analysis
d) Quantitative risk analysis
87. The 7-S framework of project management issues was promoted by____________
a) McJonald and Co.
b) McKinsly and Co.
c) J & K Co.
d) None
88. Your project involves using a new release of a software application, but if that release is not
available, your team has__________ plans to use the current release.
a) Contingency
b) Fallback
c) Reserve
d) Mitigation
89. A risk__________ is a document that contains results of various risk management
processes, often displayed in a table or spreadsheet format.
a) Management plan
b) Register
c) Breakdown structure
d) Probability / impact matrix
90. Your project team has decided not to use an upcoming release of software because it might
cause your schedule to slip. Which negative risk response strategy are you using?
a) Avoidance
b) Acceptance
c) Transference
d) Mitigation
91. For non critical activities, network diagrams build in __________ at the start of activities.
a) Temporary
b) Buffer
c) Slack
d) Anywhere
Examination Paper of Project Management Certification
13
IIB M Institute of Business Management
92. If a project being undertaken by a particular project team, then these are referred as________
a) Resource capability
b) Resource capacity
c) Resource calendar
d) Resource pool
93. The term ‘hedgehog syndrome’ means_______
a) Management problem
b) Solving problem
c) Repetition of problem
d) Find out a problem
94. What is the first procurement process?
a) Planning contracting
b) Planning purchasing and acquisitions
c) Requesting seller responses
d) Procurement management planning
95. The_________ is the point at which the contractor assumes total responsibility for each
additional dollar of contract cost.
a) A breakeven point
b) Share ratio point
c) Point of reconciliation
d) Point of total assumption
96. We‟re standing on this hill here. We want to be on that hill over there, this is________
a) View
b) Vision
c) Mission
d) Aim
97. A_________ is a document prepared by a seller when there are different approaches for meeting
buyer needs.
a) RFP
b) RFQ
c) Proposal
d) Quote
98. Buyers often prepare a list when selecting a seller to make this __________ process
more manageable.
a) Preferred
b) Short
c) Qualified suppliers
d) BAFO
99. A proposal evaluation sheet is an example of a (n).
a) RFP
b) NPV analysis
c) Earned value analysis
d) Weighted scoring model
Examination Paper of Project Management Certification
14
IIB M Institute of Business Management
100. is a term used to describe various procurement functions that are
now done electronically.
a) E – procurement
b) eBay
c) E – commerce
d) EMV
S-2-200314

DIGITAL MARKETING PROFESSIONAL FOR IIBM EXAM ANSWER SHEET WHATSPP IN 9924764558

DIGITAL MARKETING PROFESSIONAL 

IIBM EXAM QUESTION

FOR FULL ANSWER CONTACT:

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Digital Marketing Professional
Guidelines for paper
 Total No. of Question is 100.
 The minimum passing mark is 40%.
 Each Question carries 1 mark.
 Answer all the Questions.
Multiple Choices:
1. The First Form of Mass-Media advertising was born in_______
a) 17th Century
b) 18th Century
c) 20th Century
d) 19th Century
2. Which one is the new and latest force of the advertising?
a) Radio
b) Internet
c) Newspaper
d) Television
3. Printing press, radio, television and internet are all examples of:
a) Major breakthroughs in technology
b) Digital Marketing
c) Global communication
d) None of these
4. ARPA Stand for_____________
a) Advanced report project agency
b) Advanced research project agency
c) Advanced report packet agency
d) None of these
5. The conversion of an analogue signal to a digital format is called__________
a) Decoding
b) Embedded Format
c) Emoticons
d) Encoding
6. What is the full form of W3C?
a) World Wild Web computer
b) World Wide Web consortium
c) World West Web computer
d) World Wide Web communicated
7. Advertising that is targeted to the content on the web page being viewed by a user at that specific time
is called______
a) Contextual Advertising
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 2
b) Content Advertising
c) Conversion Advertising
d) Commission Advertising
8. Which of the following is not come under Four Ps of product?
a) Place
b) People
c) Price
d) Promotion
9. Search engine optimization (SEO) is related to_________
a) Promotion
b) Process
c) Product
d) None of these
10. “Small opportunities are after the beginning of great enterprise” is written by_________
a) Kathy Ireland
b) Jeff Bezos
c) Demosthenes
d) All of the above
11. Making sure everything works the way, it should before you let it out is known as___________
a) Designing
b) Testing
c) Planning
d) Developing
12. Every website on the Internet has a unique address is called_________
a) Domain Name
b) Numeric address
c) IP address
d) All of the above
13. Which of the following is most common and cheapest form of hosting?
a) Virtual dedicated hosting
b) Shared hosting
c) Dedicated hosting
d) Cloud-based hosting
14. Write down the full name of SERP_______
15. In the header section of the code on each of your web pages known as_______
a) Link
b) Body
c) Tag
d) Title
16. Which type of links are reside on pages that do not belong to your domain?
a) External
b) Internal
c) Internal/External
d) None of these
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 3
17. IAB Stand for_________
18. A page with no meaningful content that is full of ads and the webmaster makes money from if someone
Clicks on them is called_________
a) Cloaking
b) Doorway page
c) Spam page
d) Interlinking
19. What is the second method of page Tagging?
a) Process
b) Developing
c) Designing
d) None of these
20. Every Transaction your web server makes is recorded in:
a) User file
b) Log file
c) Page tags
d) All of these
21. What is the full form of KPI________
a) Key process indicator
b) Key present indicator
c) Key performance indicator
d) Key Prospective identity
22. Which version produces the best result when two different version running of an ads or a page and
measuring the result to identity?
a) Testing
b) Tweaking
c) Investing
d) A/B split testing
23. Putting the theory into practice means:
a) Taking intelligence gleaned
b) Taking advertising creative
c) Taking Decisive action
d) Taking measurable action
24. “The new information technology internet and e-mail have practically eliminated the physical costs of
communication” said by________
a) Sims Jenkins
b) Signal vs noise
c) Matt Lindermann
d) Peter Drucker
25. Which marketing is the most powerful element in your digital marketing toolbox?
a) Digital Marketing
b) Direct Marketing
c) E-mail Marketing
d) Personal Marketing
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 4
26. Fusion of marketing savvy and imagination copy is related to_________
a) Promotional Marketing
b) E-mail Marketing
c) Digital Marketing
d) None of these
27. Write down the full name of CAN-SPAM act________
28. Software and service that allow users to come together online and exchange, discuss, communication in
any form of social interaction is:
a) Social Paradigm
b) User Interface
c) E-mail
d) Social Media
29. The main problem with A/B split Testing is that ___________
a) You can use it to test variances of a single page element at a time
b) Double page element at a time
c) More than 2 page element at a time
d) All of the above
30. Personal interaction, creating, exchanging and sharing they all are different form of__________
a) Social Book marketing
b) Social media
c) Social paradigm
d) None of these
31. Which of the following is social media submission site?
a) www.digg.com
b) www.reddit.com
c) www.stumbleupon.com
d) All of the above
32. A series of digital media files (Audio or video) distributed over the internet is known as________
a) Blogs
b) Podcasts
c) Micro Blogging
d) Wikis
33. What is the essentially a short-message broadcast service that lets people keep people up to data via
short, public text posts upto 140 characters?
a) Facebook
b) SMS
c) Twitter
d) Linkedln
34. Online collection of web pages that are literally open for anyone to create, edit, discuss, comment on
and generally contribute to is:
a) Micro Blogging
b) Social media dash board
c) Wikis
d) None of these
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 5
35. In which year the Chartered Institute of Public relation is define online PR (Public Relation) relations?
a) 2009
b) 2008
c) 2007
d) 2006
36. The process whereby a brand site, attracts customers by recording a third party for promoting their
Products and driving converting traffic website is called_________
a) Digital Marketing
b) Affiliate Marketing
c) E-mail Marketing
d) Strategic partnership
37. _______ the amount paid by an advertising for a click on their sponsored search listing.
a) Cost per action
b) Cost per acquisition
c) Cost per click
d) Cost per mille
38. The consumer performs the desired action on the merchant’s site, and a small piece of embedded code
on the merchant’s site inform the___________
a) Affiliate Marketing
b) Affiliate Network
c) Affiliate Site
d) None of these
39. Online Advertising content that appears over the top of the web page is called_________
a) Organic search results
b) Overlay
c) Opt-out
d) Opt-in
40. A computer file format that compresses audio files up to a factor of 12 from a wav file is known
as_________
a) MP3
b) MISSAN
c) MPEG
d) MPU
41. ___________ is a set of practices that enable organizations to communicate and engage with their
audience in an interactive and relevant manner through any mobile device or network.
a) Mobile Marketing
b) E-mail Marketing
c) Digital Marketing
d) All of the above
42. Which Advertising is now recognized as an opportunity for brands, advertisers and publishers to
engage consumers in a targeted and contextual manner?
a) Radio advertising
b) News paper advertising
c) Mobile advertising
d) Television advertising
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 6
43. Which of the following language is used by many Internet application for exchanging information:
a) HTML
b) XHTML
c) XML
d) JAVA
44. Which is the example of popular Key performance Indicator (KPIs) for mobile campaigns?
a) Total downloads
b) Total Application user
c) Frequency and duration visit
d) All of these
45. Write down the full form of GPS__________
46. Which one of the company was launched its first play station back in 1995?
a) Apple
b) Nokia
c) Sony
d) Blackberry
47. In which year the first advertising agency, set up in Boston?
a) In 1855
b) In 1847
c) In 1843
d) In 1850
48. In 1983 which one started using TCP/IP protocol?
a) W3C
b) DNS
c) DARPA
d) ARPA NET
49. The first web page on the Internet was built at________
a) TCP
b) CERN
c) ARPA
d) All of the above
50. Who are becoming better informed, better connected, more communicative in the market?
a) Buyers
b) Customer
c) Consumers
d) None of these
51. Which Technology become more ubiquitous in people lives that consumers can satisfy their need more
quickly, more easily and with fewer barriers?
a) Advance Technology
b) Digital Technology
c) Both (a) & (b)
d) None of these
52. ___________ Technology that allows the use of a broadband internet connection to make telephone
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 7
calls.
a) Video on demand
b) Virtual mobile network operator
c) Wireless application protocol
d) Voice over internet protocol
53. Who is the most important element in any form of marketing?
a) People
b) Customer
c) Seller
d) Consumer
54. Press releases, articles syndication and blogs they all are related to which channels?
a) Personal Channels
b) Offline Channels
c) Online Channels
d) None of these
55. Everything you do, online and offline, to get your product in front of your prospects is called_______
a) Promotion
b) Influencing
c) Advertising
d) All of the above
56. What is the first step of building your websites?
a) Testing
b) Design
c) Planning
d) Development
57. The process of designing your website to be equally accessible to everyone, in relation to the web is:
a) Usability
b) Accessibility
c) W3C & web standards
d) None of the above
58. You can buy multiple domain names is true or false.
a) True
b) False
59. Which of the following have ability to connect to the internet wirelessly?
a) Wi-Fi
b) Wiki
c) Web 2.0
d) Wilfing
60. The difference between effective web writing and effective print writing reflect the nature of:
a) People
b) Web designers
c) Both (a) & (b)
d) Audience
61. “Learning is the beginning of wealth, health and spirituality” this is said by________
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 8
a) William Randolph Hearst
b) Marissa Mayer
c) Jim Rohn
d) None of these
62. Process a huge volume of searchers, scanning billions of items and delivering pages of relevant, ranked
results in a fraction is:
a) Engines
b) Browser
c) Search Engines
d) Scouring the web
63. Which of the following is not a traditional marketing channels ________
a) Commercial television
b) Radio
c) Print Publication
d) Yahoo
64. Short-tail Keyword is simple and very general in nature is:
a) True
b) False
65. Which type of tail keyword have more complex and more specific in nature?
a) Short- tail
b) Long-tail
c) Medium- tail
d) All of these
66. If you take it literally, encompasses everything on your website is called_______
a) Search results
b) Context
c) Content
d) Spiders
67. _________ is a technique that uses code to show one search engine friendly page to the spiders, and a
completely different page to a human visitor.
a) Cloaking
b) Interlinking
c) Keyword stuffing
d) Invisible Text
68. Your log files capture visits by search engines spiders and other automated bots as well as________
a) Analytics Software
b) Machines
c) Human user
d) All of these
69. ___________ will work even if you can’t access your web server logs?
a) Logs files
b) Page Tagging
c) Both (a) & (b)
d) None of these
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 9
70. Junk paper mail become_______
a) Junk virtual mail
b) Junk business mail
c) Junk mail
d) Virtual mail
71. A host computer which maintains websites, newsgroup and e-mail service is known as_________
a) Session
b) Server
c) Simulcast
d) Skyscraper
72. When a legitimate E-mail is blocked by a spam filter is known as:
a) False Positive
b) True Positive
c) Tricky Proposition
d) None of these
73. Which one of the following is one of the most important steps in writing E-mail?
a) Creating Copy
b) Great subject line
c) Crafting the e-mail subject line
d) Ambiguous e-mail
74. To grab the attention to the audience in your e-mail which one of the option is best?
a) Point to point
b) Briefly
c) Interesting
d) All of the above
75. E-mail are delivered to the people on your list is another crucial element in your_________
a) E-mail marketing
b) Digital Marketing
c) Direct Marketing
d) Both (a) & (b)
76. __________ is that you deliver your message directly to an individual who actually wants to hear from
you.
a) Direct Marketing
b) E-mail Marketing
c) Digital Marketing
d) None of these
77. __________ is umbrella term for web based software and service.
a) Social Media
b) Social Media Submission
c) Social Bookmarking
d) None of these
78. People who are most active in social media circles will be the element of your target market can be
classified as________
a) Influencers
b) Influence
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 10
c) Listener
d) All of these
79. Social bookmarking site is known as_______
a) www.delicious.com
b) www.ma.gnolia.com
c) Both (a) & (b)
d) None of these
80. What is the main work of review and rating sites?
a) Allow user to review and rate companies
b) Allow user to show the status of the companies
c) Allow user to give suggestion
d) Allow user to view the status
81. Facebook, Linkedlns, Google these all are comes under_______
a) Social Network Sites
b) Social Media Sites
c) Media sharing Sites
d) Forums and Discussion Sites
82. People all over the world are using blogs to______
a) Report Local News
b) Offer their opinion
c) Share their experience
d) All of these
83. Which of the following content is available to both media professionals and consumers?
a) PR
b) CRM
c) Both (a) & (b)
d) None of these
84. What is the right way of getting prominent, newsworthy stories about your product, brand or company?
a) Online Press release
b) Offline press release
c) Offline Equivalent
d) Standard Press release
85. Your headline and first paragraph should capture reader’s_________
a) Attention
b) Interest
c) Views
d) Suggestion
86. Who are working in affiliate Marketing?
a) Brand/Seller
b) Affiliate
c) Customer
d) all of these
87. The companies who want their product and services advertising on the interest and are trying to attract
new business called_______
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 11
a) The Affiliate
b) The Merchants
c) The Consumers
d) The Customers
88. __________ is refers to that free brand exposure free as merchant only pay for action.
a) Affiliate marketing
b) Digital Marketing
c) Strategic Marketing
d) None of these
89. Innovation and human desire for something newer and better are driving the rapid evolution of:
a) Laptop
b) Tablet
c) Mobile Device
d) Radio
90. Mobile gaming has been described as the wide-open battle ground of the:
a) Professional Industry
b) Application Industry
c) Entertainment Industry
d) All of these
91. For mobile marketing to work, consumers need to have confidence that their privacy will be________
a) Well crafted
b) Imaginative
c) Entertaining
d) Protected
92. Lots of energy and investment currently flowing into_______
a) Mobile cloud
b) Mobile data
c) Mobile Privacy
d) Mobile Apps
93. Technology has enhanced the process of refining the_________
a) Brand & quality
b) Products & brand
c) Products & Service
d) Quality & Quantity
94. What type of Marketing, Uniquely allows us to both broaden our scope and narrow our focus at the
same time_________
a) Digital Marketing
b) E-mail Marketing
c) Direct Marketing
d) All of these
95. Which one of the following is used for exchanging SMS messages.
a) SMPP
b) SMSC
c) SMS
d) SIM
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 12
96. The Technology that allows user to store video content on their computer for viewing at a later date is
known as________
a) Deep-linking
b) Uploading
c) Downloading
d) None of these
97. Web design software that creates animation interactive elements and quick to download is:
a) Flash
b) Coral
c) Photoshop
d) Flash Impression
98. A group of computer connected together which are at one physical location is.
a) MAN
b) LAN
c) WAN
d) Link
99. The area where an Advertising is displayed/placed within a publisher’s mobile content is:
a) Placement
b) Podcasting
c) Pharming
d) Phishing
100. When a user makes a purchase from online advertiser is called______
a) Buy
b) Sale house
c) Sale
d) Both (a) & (c)
S-2-250114

JNU MBA ASSIGNMENT ANSWER SHEETS WHATSAPP IN 9924764558

JNU MBA ASSIGNMENT ANSWER SHEETS 

PROVIDED CONTACT:

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
MASTER OF BUSINESS ADMINISTRATION
Paper Code: MBA – 201
Paper Title: Accounting for Managers
Last date of submission: Max. Marks: 30
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions.
(i) Write two objectives of financial statement analysis.
(ii) What do you mean by Revenue Centre?
(iii) What is Depreciation? How it is calculated?
(iv) Differentiate between assets and liabilities.
(v) What is the use of preparing Sales Budget?
(vi) What is full disclosure convention?
(vii) Name the various material variances.
(viii) What is the objective of preparing Trial Balance?
(ix) State the formula for calculating PV Ratio.
(x) Write the adjustment entry for “Manager’s Commission on Net Profit”.
Note: Answer any four questions. Each question carries 5 marks. (Word limits 500)
Q. 2. Discuss all the concepts of accounting.
Q. 3. Define Zero Base Budgeting. What are the steps involved in this?
Q. 4. Explain and illustrate any two of the following ratios used in the interpretation of
published accounts of companies: -
(i) Current ratio
(ii) Return on Net Worth
(iii) Debt Equity Ratio
Q. 5. What are the different types of budgets prepared in an organization?
Q. 6. Give a specimen of cash flow statement by indirect method using imaginary
figures.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / PGDM
Paper Code: MBA– 202
Paper Title: Quantitative Techniques
Last date of submission: Max. Marks: 30
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) What is the difference between qualitative and quantitative techniques?
(ii) Differentiate X3+ 3X2+X.
(iii) What is a Null matrix?
(iv) Give one example of Diagonal matrix.
(v) What is Maxi-Max Criterion?
(vi) What are mutually exclusive and mutually exhaustive event.
(vii) What is the concept of EMV and EVPI?
(viii) Define seasonal analysis with an example
(ix) Four coins are tossed, find the probability of getting at least 2 Tails.
(x) Give the meaning of irregular fluctuations and give one example of such fluctuations.
Note: Answer any four questions. Each question carries 5 marks.
Q. 2. Compute the inverse of the following matrix.
1 -3 5
10 4 7
0 6 -8
Q. 3. Explain the role of LPP in business decision making with suitable examples..
Q. 4. Find the correlation coefficient between X and Y
X 57 58 59 59 60 61 62 64
Y 77 78 75 78 82 82 79 81
Q. 5. A newspaper boy buys magazines for Rs.13 each and sells them for Rs.18 each.
He cannot return the unsold magazine. The past record of sales is as follows:.
Sales 23 24 25 26 27 28 29 30
Prob. .05 .10 .15 .30 .20 .10 .05 .05
i) Prepare the opportunity loss table
ii) Select the optimal act using expected opportunity loss criterion.
iii) Find EVPI
Q. 6.Find the regression equations between Sales and profit.
Sales 10 20 30 25 15 18 22 35 42
Profit 22 25 26 10 12 15 16 29 40
.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / PGDM
Paper Code: MBA– 203
Paper Title: Marketing Management
Last date of submission: Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) What is Product life cycle?
(ii) Name two features of marketing.
(iii) What is MIS?
(iv) Why is scanning of environment a crucial task?
(v) What is Marketing Audit?
(vi) What are the types of communication system?
(vii) What do you understand Channel of distribution?
(viii) Define Market research?
(ix) How marketing is a “Pull approach” explains.
(x) What is Demographic environment?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. Explain the various types of promotion techniques used in marketing.
Q. 3. Explain the role challenges of using internet in marketing.
Q. 4. Explain various philosophies of marketing.
Q. 5. What is marketing management? What is role and scope of marketing management?
Q. 6. Differentiate between selling and marketing.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / PGDHRM
Paper Code: MBAH – 204
Paper Title: Human Resource Management
Last date of submission: Max. Marks: 30
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) Differentiate between HRM and HRD.
(ii) Define Job Specification.
(iii) State the causes of Grievance in an organisation
(iv) What is Human Resource Inventory?
(v) List the benefits of Training to an organisation
(vi) Differentiate between Training and development
(vii) Define induction.
(viii) State the causes of industrial accidents.
(ix) Define 360 appraisal with an example.
(x) What is Red Hot Stove rule?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. What do you understand by Human resource management? Explain various functions
of Human resource management.
Q. 3. Discuss the various sources of recruitment of employees with the merit and demerit
of each.
Q. 4. Define manpower planning. Discuss the various steps involved in the manpower
planning process.
Q. 5. Explain the various methods of Training employees with the merits and demerits of
each.
Q. 6. Discuss the causes of Grievance in an organization and explain the procedure of
grievance redressal in an organization
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / PGDM
Paper Code: MBA – 205
Paper Title: Production and Operations Management
Last date of submission: Max. Marks: 30
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) Define operations management.
(ii) Name any four factors affecting plant location.
(iii) Draw the input output process diagram.
(iv) What are the qualitative factor analysis models?
(v) Write the different types of facility layout.
(vi) What are two major responsibilities of operations manager?
(vii) What do you understand by CPM?
(viii) Write the concept of EOQ.
(ix) What are the types of costs to be considered for Inventory Management?
(x) What is work study or Work Measurement?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. Explain the concept of ABC analysis with an example.
Q. 3. What do you understand by TQM? and Explain the Role of TQM in an
organization.
Q. 4. What do you understand by capacity planning? Explain the decision tree
modeling for capacity expansion.
Q. 5. Define Plant Layout. Explain all the factors to be considered while selection the
suitable layout for the plant.
Q. 6. ”Explain any 5 difference between PERT and CPM.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration (MBA)
Paper Code: MBA - 206
Paper Title: Research Methodology For Management Decision
Last date of submission: Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
1) Explain quantitative and qualitative research.
2) What is probability sampling?
3) What is a Hypothesis?
4) Explain graphic rating scale?
5) What is ANOVA?
6) What is descriptive research?
7) Explain non-probability sampling.
8) What is multivariate techniques?
9) Define Null hypothesis and alternative hypothesis.
10) What is chi-square test? Write its formula.
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2 Examine the merits and limitations of the observation method in collecting material
illustrate your answer with suitable examples.
Q.3 Explain the research process in detail.
Q.4 Explain the significance of a research report and narrate the various steps involved read and
writing such a report.
Q. 5 State merits and demerits in collecting data of a questionnaires. Describe main aspects of a
questionnaire.
Q.6 Discuss the characteristics of hypothesis. Explain type I and type II errors in the context of
testing of hypothesis.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
MBA-II YEAR
Paper Code: MBA-207
Paper Title: MANAGEMENT INFORMATION SYSTEM
Last date of submission: Max. Marks: 30
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) What are the characteristic of internal and external information that is used in managerial
decision making?
(ii) What are the support functions provided by decision support system?
(iii) What are the applications of Artificial Intelligence System?
(iv) What is ACID test?
(v) What is the significance of ERP system?
(vi) What are the different data transmission modes?
(vii) How does LAN differs from WAN?
(viii) What are the features of Search engine?
(ix) What is the role of DSS in managerial decision making?
(x) Define ECRM?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. Explain the role of E-CRM in improving customer services provided by organization.
Q. 3. Explain the various stages of System Development Life Cycle.
Q. 4. What are the different types of threats to companies Intranet?
Q. 5. What are the advantages of E-commerce over traditional way of conducting business?
Q. 6. Explain the role of TPS in supply chain management.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration / PGDM
Paper Code: MBA– 208
Paper Title: Strategic Management
Last date of submission: Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) Define the term business policy.
(ii) State the primary activities of a value chain.
(iii) What do you mean by strategic control?
(iv) Name any two external environment appraisal tools
(v) Mention any two factors affecting organizational design.
(vi) What were the two dimensions used under BCG matrix?
(vii) What do you mean by turnaround strategy?
(viii) Define core competence
(ix) Distinguish between joint venture and strategic alliance.
(x) What is SWOT Analysis?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss various steps involved in the process of strategic management.
Q. 3. Explain various types of mergers along with examples.
Q. 4. Describe the procedure of preparing vision and mission statement of an organization.
Q. 5. Discuss the types of generic strategies given by Michael Porter.
Q. 6. Explain the importance of strategic management in managing today’s organizations.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration
Paper Code: MBA- 209 Paper Title: INTERNATIONAL BUSINESS
Last date of submission: Max. Marks: 30
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) What is the difference between global and international business?
(ii) State the difference between centralized and decentralized structure.
(iii) What is balance of payment?
(iv) Write any two barriers of international business?
(v) Write any two importance of logistic management?
(vi) Write any two motivating factors of international business.
(vii) Define small scale industry?
(viii) What is FDI?
(ix) Write any two characteristics of ethnocentrism.
(x) What is trade block?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. Explain the economic and political environment which effect international business.
Q. 3. Explain global business planning system in detail.
Q. 4. Discuss the various factors of marketing strategy in international market.
Q. 5. Explain various stages of international business.
Q. 6. Write various limitations of international logistics management.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
PGDMM/MBAM-I YEAR
Paper Code: MBA-210
Paper Title: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
Max. Marks: 30
Note: Question No. 1 is of short answer type and is compulsory for all the students.
It carries 1 Mark each.
Q. 1. Answer all the questions:
(i) Define Entrepreneurship.
(ii) Write any two organizations name those are working for entrepreneurship development?
(iii) Write any two types of entrepreneurial competencies?
(iv) What is industrial sickness?
(v) Write any two functions of entrepreneurship motivation training?
(vi) What is the difference between entrepreneurship and intra-preneurship?
(vii) What is EDP?
(viii) What is business plan?
(ix) Write any two types of business crisis?
(x) What is SIDO?
Note: Answer any four questions. Each question carries 5 marks (Word limits 500)
Q. 2. Discuss the various compositions of business plan.
Q. 3. What are the reasons of failure of industrial estate?
Q. 4. Discuss the various functions of entrepreneurs.
Q. 5. How small scale industries are helpful in economic development.
Q. 6. Write the process of feasibility study?

DISTRIBUTION AND LOGISTICS MANAGEMENT IIBM MBA EXAM QUESTION AND ANSWER

DISTRIBUTION AND LOGISTICS MANAGEMENT

IIBM MBA QUESTION AND ANSWER

FOR FULL ANSWER SHEETS CONTACT:

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Distribution & Logistics Management
Section A: Objective Type & Short Questions (30 marks)
 This section consists of Multiple Choice & Short Note type questions.
 Answer all the questions.
 Part one carries 1 mark each & Part Two carries 5 marks each.
Part One:
Multiple Choices:
1. It deals with the movement of finished goods from the last point of production to the point of
consumption.
a. Marketing Channel Management
b. Logistics Management
c. Boundaries
d. Relationships
2. Which conflict is one of the major bottleneck in the development & maintenance of partnering
channel relationship
a. Channel conflict
b. Management conflict
c. Logistics conflict
d. Distribution conflict
3. The phase of externally integrated business function era (1990s onwards) is recognized as the era
of
a. Logistics Management
b. Human Resource Management
c. Financial Management
d. Supply Chain Management
4. ___________ may be conducted from time-to-time or at least once in a year to know about
change in the expectation levels & actual performance
a. Customer Service Monitoring cell
b. Formal Customer Satisfaction Survey
c. Customer Conference
d. Customer Feedback System
5. The firm‟s incomplete or inaccurate knowledge of customer‟s service expectations is known as
a. Market Information Gap
b. Service Standards Gap
c. Service Performance Gap
d. Internal Communication Gap
Examination Paper of Logistics Management
2
IIBM Institute of Business Management
6. This gap exist between the present level of customer service offered and the corporate vision
about customer service
a. Gap 1
b. Gap 2
c. Gap 3
d. Gap 4
7. This stock refers to window display of an inventory in order to stimulate demand and act as a
silent salesman
a. Decoupling stock
b. Psychic stock
c. Pipeline stock
d. None
8. This stock is also known as cycle or lot size stock
a. Working stock
b. Safety stock
c. Anticipation stock
d. None
9. In this system manufacturer is given the responsibility for monitoring & controlling inventory
levels at the retail store level
a. Quick Response
b. Continuous Replenishment
c. Vendor-managed Inventory
d. Customer Relationship
10. This mode of transport is a very significant one but with a very restricted scope. It is used
primarily for the shipment of liquid & gas
a. Airways
b. Railways
c. Pipelines
d. Seaways
Part Two:
1. What is Containerization and also mention the main features of Containerization.
2. What is Third Party Logistics?
3. Differentiate between Public & Private Warehouse.
4. What is Logistics Information System?
Section B: Caselets (40 Marks)
END OF SECTION A
Examination Paper of Logistics Management
3
IIBM Institute of Business Management
 This section consists of Caselets.
 Answer all the questions.
 Each caselete carries 20 marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
Caselete 1
Superior Medical Equipment Company supplies electrical equipment that is used as components in the
assembly of MRI, CAT scanners, PET scanners, and other medical diagnostic equipment. Superior has
production facilities in Phoenix, Arizona, and Monterrey, Mexico. Customers for the components are
located in selected locations throughout the United States and Canada. Currently, a warehouse, that
receives all components from the plants and redistributed them to customers, i s located at Kansas City,
Kansas. Superior‟s management is concerned about location of its warehouse since its sales have
declined due to increasing competition and shifting sales levels among the customers. The lease is
about to expire on the current warehouse, and management wishes to examine whether it should be
renewed or warehouse space at some other location should be leased. The warehouse owner has offered
to renew the lease at an attractive rate of $2.75 per sq. ft. per year for the 200,000 sq. ft. facility. It is
estimated that any other location would cost $3.25 per q. ft. for a similar-size warehouse. A new or
renewed lease will be for five years. Moving the inventory, moving expenses for key personnel, and
other location expenses would result in a one-time charge of $3, 00,000. Warehouse operating costs are
expected to be similar at any location.
In the most recent year, Superior was able to achieve sales of nearly $70 million. Transportation costs
from the plants to the Kansa warehouse were $2,162,535, and from the warehouse to customers were
$4,819,569. One million dollars was paid annually as warehouse lease expenses. To study the
warehouse location question, data shown in Tables 1 and 2 were collected.
Although transport costs are not usually expressed on a $/cwt./mile basis, given that the outbound
transportation costs for the most recent year were $4,819,569, the weighted average distance of the
shipments was 1128 miles, and the annual volume shipped was 182,100 cwt., the estimated average
outbound rate from a warehouse is $0.0235/cwt./mile.
Table 1 Volume, Rate, Distance, and Coordinate Data for Shipping from Plants to the Kansas City
Warehouse in Truckload Quantities (Class 100) for the Most Recent Year.
PLANT ANNUAL TRANSPORT DISTANCE, GRID
LOCATION VOLUME, RATE, $/CWT. MILES Coordinatesa
CWT.b X Y
Phoenix 61,500 16.73 1163 3.60 3.90
Monterrey 120,600 9.40 1188 6.90 1.00
Total 182,100
aMiles =230 X coordinate
distance bCwt.=100 lb.
Table 2 Volumes, Rate, Distance, and Coordinate Data for Shipping from Plants to the Kansas City
Warehouse in Truck in 5,000 lb Quantities (Class 100) for the Most Recent Year.
Examination Paper of Logistics Management
4
IIBM Institute of Business Management
PLANT
ANNUAL
TRANSPORT DISTANCE,
GRID
VOLUME, Coordinatesa
LOCATION CWT.b
RATE,
$/CWT. MILES X Y
Seattle 17,000 33.69 1858 0.90 9.10
Los Angeles 32,000 30.43 1496 1.95 4.20
Denver 12,500 25.75 598 5.60 6.10
Dallas 9,500 18.32 560 7.80 3.60
Chicago 29,500 25.24 504 10.20 6.90
Atlanta 21,000 19.66 855 11.30 3.95
New York 41,300 26.52 1340 14.00 6.55
Toronto 8,600 26.17 1115 12.70 7.80
Montreal 10,700 27.98 1495 14.30 8.25
Total 182,100
Kansan City 8.20 6.00
Questions:
1. Based on information for the current years, is Kansas City the best location for a warehouse? If
not, what are the coordinates for a better location>? What cost improvement can be expected
from the new location?
2. If by year 5 increases are expected of 25 percent in warehouse outbound transport rates and 15
percent in warehouse inbound rates, would your decision change about the warehouse
location?
Caselete 2
Personal Care limited (PCL) is a large and premier FMCG company in India with a turnover of about
Rs 1,200 crore. It has 25 production plants and 10 contract manufacturers spread over the whole
country, producing about 120 products ranging from personal care to household goods. Again out of
120 products, about 60 percent have different variants as well as package sizes.
The company has four own central warehouses situated in the four zones of north, south, east and west
that receive products from almost all the plants on a regular and consignment basis in container by
road. These warehouses are responsible for taking care of stocks, order placement for next arrivals,
loading and unloading, protective storage, stock recording, apart from order processing and
replenishment of good to distributors of respective zone whose numbers come around 150 per
warehouse.
After receiving goods from various plants, these warehousing are first entered into the computer for
inventory recording purposes. Suitable storage location spaces are then assigned after taking into
consideration the quantity to be stored, the physical dimension, characteristics of items, frequency of
flow, and availability of the space, which is quite variable and flexible. For storage of goods, a flexible
racking system is used so that the size of a rack‟s space can be changed as per the size on the product‟s
package. Furthermore, racing is back-to-back in pallet blocks which are 5-storied, and in one block
there are about 400 back-to-back racks.
In certain area, for selected heavy weight and bulky items, 50 selectors drive forklift trucks and in the
remaining area, as many as 350 selectors pick the goods manually and use hand trolley. Selectors are
normally less educated and highly experienced, who have well-defined areas of selection.
With this existing system, there have been a lot of practical problems, such as underutilization of space,
Examination Paper of Logistics Management
5
IIBM Institute of Business Management
traffic congestion in between the racks as one selector blocks another‟s progress while he is picking item
from a location, wrong assortment, difficult to track goods, difficult to fill one single order as it contains
a variety of items, etc. this result into frequent complaints lodged by distributors.
Furthermore, a trucker is required to collect items from different places of the warehouse to make up the
order. Frequently, they have to wait for a full load. Then, the driver has to collect challan and other
required papers. Normally, this whole process takes seven to ten days, subject to ready availability of the
goods in stock. In the case of stock-out item, it may goes anywhere between 15 and 30 days. That is why
replenishment cycle time for nearby distributors is about 10-15 days and for others, it comes to around 3
weeks.
Due to a gradual increase in the quantum of competition and increasing customer expectations, along
with increasing awareness about the overwhelming contribution of logistics in cost reduction and service
improvement, the top management of PCL have appointed highly qualified and experienced
professionals at all four warehouses with the following objectives:
 To improve the efficiency of the warehouses
 To reduce the replenishment cycle time by percent
 To reduce the total logistical costs by 10 per cent
 To have transparency in dispatch of premium products.
The chief warehouse manager, who joined the north zone warehouse as had a very successful career of 25
years. He wants to redefine the whole warehouse operating system.
Questions:
1. How should the chief warehouse manager of PCL approach this problem?
2. Develop a warehousing operational strategy to overcome the problem and fulfill the redefined
objectives of the firm.
Section C: Applied Theory (30 Marks)
 This section consists of Long Questions.
 Answer all the questions.
 Each question carries 15 marks.
 Detailed information should from the part of your answer (Word limit 200 to 150 words).
1. Information technology had the major effects on all areas of business. Explain the effective use of
Information Technology in Distribution Management.
2. Explain what Partnering Channel Relationship is and also state the reasons for developing
Partnering Channel Relationship.
END OF SECTION B
END OF SECTION C
Examination Paper of Logistics Management
6
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Business Logistics
Section A: Objective Type & Short Questions (30 marks)
 This section consists of Multiple Choice & Short Note type questions.
 Answer all the questions.
 Part one carries 1 mark each & Part Two carries 5 marks each.
Part One:
Multiple Choices:
1. This decision involves mode of selection, shipment size, routing & scheduling.
a. Inventory decision
b. Transport decision
c. Distribution decision
d. Facility location decision
2. This refers to the activities of gathering the information needed about the products & services
desired & formally requesting the products to be purchased.
a. Order preparation
b. Order transmittal
c. Observation
d. Order entry
3. A very valuable function for the TMS is to suggest the patterns for consolidating small shipments
into larger ones.
a. Mode selection
b. Routing
c. Scheduling
d. Freight Consolidation
4. This refers to transporting truck trailers on railroad flatcars, usually over longer distances than
trucks normally haul.
a. Water
b. Pipeline
c. Roadways
d. Trailers on Flatcars
5. An operating philosophy that is an alternative to the use of inventories for meeting the goal of
having the right goods at the right place at the right time.
a. Just-in-time
b. Kanban
c. MRP Mechanies
Examination Paper of Logistics Management
7
IIBM Institute of Business Management
d. None
6. A buyer may wish to negotiate the best possible price but not take delivery of the full purchase
amount at one time.
a. Fixed sourcing
b. Contract buying
c. Flexible sourcing
d. Deal buying
7. Transportation rate structure, especially rate breaks, influence the use of storage facilities is
known as___________
a. Storage function
b. Holding
c. Consolidation
d. Break-bulk
8. These warehouses are the most common type which handle a broad range of merchandise.
a. Household warehouses
b. Miniwarehouses
c. Bulk storage warehouses
d. General merchandise warehouses
9. ___________ refers to the time that goods remain in the transportation equipment during
delivery.
a. Leased space
b. Storage in transit
c. Load unitization
d. Space layout
10. It refers to the selection of more than one order on a single pass through the stock.
a. Zoning
b. Batching
c. Sequencing
d. Modified area system
Part Two:
1. What is Bid-Rent Curves?
2. What is Mixed Integer linear Programming?
3. Differentiate between Lumpy and Regular Demand.
4. Write a short note on „Order Transmittal‟.
Section B: Caselets (40 Marks)
END OF SECTION A
Examination Paper of Logistics Management
8
IIBM Institute of Business Management
 This section consists of Caselets.
 Answer all the questions.
 Each caselete carries 20 marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
Caselete 1
World is a worldwide refiners and distributor of fuel products for a automobiles, aircrafts, trucks, and
marine operations, services stations, and bulk facilities as outlets. Keeping more than 1,000 such
outlets supplied is a significant operating problem for the company. Maintaining adequate fuel levels
at the auto service stations is its major concern, because fuel generates the most revenue for the firm
and has the greatest demand for customer service. Being able to forecast usage rates by product at
these service stations is one of the key elements of goods distribution operations. In particular, the
tanker truck dispatchers need an accurate forecast of fuel usage in order to schedule fuel deliveries at
service stations to avoid stock outs.
SERVICE STATION OPERATION
Service stations may carry three or four different grades of fuel including 87, 89, and 92 octane
gasoline and diesel fuels. These are stored in underground tanks. Due to the variations in the usage
rates among the stations and the limited capacities of these tanks, the frequency of replenishment may
range from two or three times per day to only several times per week. Each tank is dedicated to one
type of fuel. Fuel levels are measured periodically by placing a calibrated stick into a storage tank,
although some of the more modern stations have electronic metering devices on their tanks. Tanker
trucks, typically having four fuel compartments, are used for replenishment.
A FORECASTING SITUATION
Each service station‟s fuel grade represents a specific forecasting situation. A case in point is one of
the lower-volume stations selling 87- octane fuel. With replenishment occurring only a few times per
week, forecast of usage rates on a daily basis is adequate. Because usage does depend on the day of the
week, forecasting for a particular day of the week may be quite different from any other day of the
week.
Questions:
1. Develop a forecasting procedure for this service station. Why did you select this method?
2. How should promotions, holidays, or other such periods where fuel usage rates deviate form
normal patterns be handled in the forecast?
Caselete 2
As director of purchasing for Industrial Distributors, Walter Negley had to plan the purchasing
quantities for the higher-valued products that Industrial Distribution inventoried and resold to its
industrial customers on a short order cycle. One such product was a replacement motor used in
conveyors. Replacement sales were received from customers located in North America and was
approximately constant throughout the year. These motors were manufactured in West Germany and
Examination Paper of Logistics Management
9
IIBM Institute of Business Management
imported through the Port of Baltimore. They were transported by truck to industrial‟s privately owned
warehouse in the Chicago area. Although the West German manufacturer had a price policy that
included transportation to Baltimore, Industrial incurred the transportation expenses from Baltimore to
Chicago. To help determine the purchase quantities, Walter gathered the following information:
Information Description Quantities/Costs Source of Information
Average annual sales 1,500 units Sales
Replenishment lead time 1 month (0.083 yr) Purchasing
Clerical cost per requisition $ 20 Accounting
Expediting cost per requisition $ 5 Traffic
Inventory-carrying cost 30% per year Finance
Packaged weight per unit 250 lb Traffic
Unloading cost at warehouse $ 0.25 per cwt. Accounting
Storage capacity at $ 300 units Warehouse manager
warehouse
Public warehouse storage $ 10 per unit per year Public warehouse
Rates
The manufacturer has just announced its new price schedule for motors at the Port of Baltimore.
Checking with the trucking company to move the motors from Baltimore,
Units per Order Unit Price
First 100 $ 700
Next 100 $ 680
All over 200 $ 670
Walter found it practical to contract for either full truckload shipments at $12 per cwt. (100 lb) for
truckload (TL) quantities of 40, 000 lb or more or less-than-truckload (LTL) quantities at $18 per cwt.
Questions:
1. What replenishment order size, to the nearest 50 units, should Walter place, given the
manufacturer‟s noninclusive pricing policy?
2. Should Walter change his replenishment order size if the manufacture‟s pricing policy were one
where the price in each quantities break includes all units purchased?
Section C: Applied Theory (30 Marks)
 This section consists of Long Questions.
 Answer all the questions.
 Each question carries 10 marks.
 Detailed information should from the part of your answer (Word limit 200 to 150 words).
END OF SECTION B
Examination Paper of Logistics Management
10
IIBM Institute of Business Management
1. What is a heuristic Method? How are they useful in solving warehouse location problem?
2. What is a “Virtual Inventory”? What is the planning problem associated with such inventories?
3. Decision makers such as truck dispatchers, can go a long way toward developing good truck routes &
schedule by applying guideline principles. What are those principles for good Routing & Scheduling?
S-2-300813
END OF SECTION C

KAIZEN PROFESSIONAL IIBM EXAM ANSWER

KAIZEN PROFESSIONAL IIBM EXAM ANSWER 

FOR FULL ANSWER SHEET CONTACT:

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Kaizen Professional
Guidelines for paper
 Total No. of Questions is 100.
 The minimum passing marks is 40%.
 Each Question carries 1 mark.
 Answer all the Questions.
Multiple Choices:
1. Kaizen has been called the single most powerful philosophy in a)
Chinese Management
b) Japanese Management
c) European Management
d) Canadian Management
2. Kaizen means ___________
a) Gradual Improvement
b) Satisfaction
c) Continuous & gradual improvements
d) Continuous change
3. Kaizen principles include a)
Focus on customers
b) Create work team
c) Inform every employee
d) All of the above
4. POM stands for _______
a) Process- oriented management
b) Project Oriented management
c) Project originated management
d) Proper original management
5. ________ is a formal part of fulfilling business plans, strategies and projects in
Kaizen Companies.
a) Visible Management
b) Cross-functional Management
c) Just-in-time management
d) Process-oriented management
6. ________is a manual – production scheduling technique controlled by a process operator
or machine operator.
a) Visible Management
b) Kanban
c) Cross- functional management
d) None of these
Examination Paper of Kaizen Professional
2
IIBM Institute of Business Management
7. A communication map is similar to a ________
a) Spiral diagram
b) Spider diagram
c) Cross diagram
d) None of these
8. The fundamental purpose of drawing a communication map is to highlight where a)
Employees to be recruited
b) Communication needs to be improved
c) Employees to be terminated
d) Communication need to be removed
9. An internal customer have a right to expect and receive
a) Information germane to their tasks
b) Support to fulfill corporate objectives
c) Courtesy and respect
d) All of the above
10. The first part of enablement equation is ________
a) Training
b) Communicating
c) Motivation
d) Empowerment
11. The enablement equation consists of ________
a) Communication + Training + Incentives
b) Communication + Training + Motivation + Money
c) Communication + Training + Motivation + Empowerment
d) None of these
12. Most common methods of researching customers and market include
a) Personal meetings
b) Customer focus groups
c) Customer panels
d) All of the above
13. A customer panel consists of a number of people who reflect the typical profile of a ______
a) Market Strategy
b) Customers
c) Market Segment
d) None of these
14. __________ is an invaluable source of actualize data and is a common way of
gathering mass information cost effectively.
a) Market Research
b) Mystery Shopping
c) Customer Interview
d) Perception Surveys
15. Customers must have a good reason for responding to research requests. They must feel that
a) Their comments are genuinely valuable
b) They will ultimately benefit from suggestions
c) Their comments will remain confidential
Examination Paper of Kaizen Professional
3
IIBM Institute of Business Management
d) All of the above
16. One of Kaizen maxims that a strong three- way relationship should exists between a company,
Its customers and its own ________
a) Employees
b) Product
c) Suppliers
d) Managers
17. A loyalty scheme should never be a substitute for ________ and service values.
a) Core quantity
b) Core quality
c) Rewards
d) Customers
18. Loyalty building processes and activities must be based on ________
a) Incentive Scheme
b) Loyal customers
c) Customer research
d) General consumers
19. VEA stands for ________
a) Value Enhance applications
b) Voice Enhanced applications
c) Voice enhanced auto dialer
d) None of these
20. The characteristics of a learning organization include.
a) Learning culture and climate
b) Reward flexibility
c) Adoptable structure
d) All of them
21. A ___________ is a description of how a company will achieve its formal objectives and goals.
a) Strategy
b) Plan
c) Blueprint
d) Culture
22. What makes a company‟s culture?
a) Accounts of personal successes
b) Company‟s Logo
c) Management information system
d) All of the above
23. A Kaizen approach can discover the root cause of _______ and help o introduce improvements.
a) Customer satisfaction
b) Customer behavior
c) Customer dissatisfaction
d) Customer‟s perception
24. _________ and team autonomy are the foundation of corporate structure in Kaizen companies.
a) Work teams
Examination Paper of Kaizen Professional
4
IIBM Institute of Business Management
b) Individuals
c) Employees
d) None of them
25. Market research gives a ________ picture to the company.
a) Micro
b) Macro
c) True
d) Imaginary
26. Kaizen promotes the idea of ___________ via many small evolutionary steps.
a) Changes
b) Progress
c) Advancing
d) Team building
27. A _______ in a Kaizen company must be a first- class communicator.
a) Customer
b) Managing Director
c) Team Leader
d) Employee
28. __________ are brief, focused, participatory and a vital part of the two-way management process.
a) Research
b) Team Meetings
c) Employee participation
d) None of these
29. Kaizen makes ___________ a natural and never- ending process.
a) Marketing
b) Communicating
c) Customer Care
d) Training
30. All Kaizen„s instruments are ___________ centered.
a) Human
b) Customers
c) Product
d) Quality
31. A „Kaizen person‟ shows:
a) Attention to detail
b) A forward-looking approach
c) A willingness to co-operate
d) All of the above
32. Kaizen team leaders are appointed on the basis of their a)
Motivating
b) Communicating
c) Training abilities
d) All of the above
33. Team meeting are brief, focused, participatory an a vital part of the______________
Examination Paper of Kaizen Professional
5
IIBM Institute of Business Management
a) One way process
b) Two way process
c) Both a & b
d) None
34. Which of the following are the instruments of kaizen?
a) Quality circle
b) Process-oriented management
c) Visible management
d) All of the above
35. JIT is a______________
a) Production system
b) Manufacturing system
c) Operation system
d) All of the above
36. CFM stands for______________
37. ______________ is a manual-production scheduling technique controlled by a process operator
or machine operator.
a) CFM
b) Kanban
c) JIT
d) Quality circle
38. SPC stands for______________
39. What is the full form of PDCA______________
a) Planning-Do-Check-Act
b) Plan-Do-Check-Action
c) Plan-Do-Check-Act
d) Plan-Doing-Check-Apply
40. Which of the following are the customer satisfaction elements?
a) The product element
b) The sales element
c) The location element
d) All of the above
41. All the 6 elements of customer satisfaction must be developed and delivered concurrently to
provide truly excellent customer care.
a) True
b) False
42. Which of the following is not the right of internal customer?
a) Courtesy and respect
b) Being available, approachable and responsive
c) Honest
d) Ethical
43. A communication map will help identify each person‟s direct internal customers and
the communication channel which link them and serve the service chain.
Examination Paper of Kaizen Professional
6
IIBM Institute of Business Management
a) True
b) False
44. According to the Enablement equation what to do “when an employee does not know how to do it?
a) Empower
b) Train
c) Communicate
d) Motivate
45. Which of the following are the most common method of researching customers and market?
a) Personal meeting by a company executive
b) Customer panel
c) Customer focus group
d) All of the above
46. The survey conducted as either face-to-face, telephone or postal interviews, these surveys are a
useful way of actively gathering mass information.
a) Customer interview videos
b) Customer focus groups
c) Opinion / perception surveys
d) Customer comment cards
47. Effective research is not depend upon:
a) Guarantee cards
b) Methods
c) Data sharing
d) Expert analysis
48. Research method can be classified as a)
Active
b) Passive
c) Both a &b
d) None
49. Today‟s customers also expect companies to enter into an equally strong socio-communityecological
partnership that demonstrates its social responsibility.
a) True
b) False
50. A loyalty schemes should never be a substitute for core quality and service values.
a) True
b) False
51. VDT stands for_______________
52. BBC stands for_______________
53. A „strategy‟ is a _______________
a) Description of how a company will achieve its formal objectives and goals
b) A product of relationship marketing
c) To maintain a clear focus on vision and mission
d) All of the above
Examination Paper of Kaizen Professional
7
IIBM Institute of Business Management
54. Which of the following is not the characteristic of a learning organization?
a) Formative accounting and control
b) Intra and inter-organization learning
c) Create work teams
d) None
55. _________________ permits customer to use a limited vocabulary to interact with the system.
a) Text to speech
b) Voice recognition
c) Multiple language support
d) None
56. This facility enables the production of management reports on the productivity of the system and
of individual telephone operator.
a) Intelligent dialing
b) An interface to neural network
c) Call data reporting
d) None
57. The technology should always be a tool within a customer service operation, never the master.
a) True
b) False
58. TQM stands for_________________
59. ISDN stands for_________________
60. Those customer who are loyal to the supplier rather than a transient bait known as a)
Ordinary customer
b) Committed customer
c) Both a &b
d) None
61. Customer doesn‟t have a good reason for responding to research requests.
a) True
b) False
62. Research overcome „market myopia‟ and reduces operational risks to manageable odds.
a) True
b) False
63. Communicate in a kaizen company has eight definite purposes these area)
Engender
b) Enable
c) Both a &b
d) None
64. "Kaizen" is a Japanese term meaning_______
a) A foolproof mechanism
b) Just-in-time (JIT)
c) Setting standards
d) Continuous improvement
Examination Paper of Kaizen Professional
8
IIBM Institute of Business Management
65. A recent consumer survey conducted for a car dealership indicates that, when buying a car,
customers are primarily concerned with the salesperson's ability to explain the car's features, the
salesperson's friendliness, and the dealer's honesty. The dealership should be especially concerned
with which dimensions of service Quality?
a) Communication, courtesy, and credibility
b) Competence, courtesy, and security
c) Competence, responsiveness, and reliability
d) Communication, responsiveness, and reliability
66. "Quality is defined by the customer" is_________
a) An unrealistic definition of quality
b) A user-based definition of quality
c) A manufacturing-based definition of quality
d) A product-based definition of quality
67. Based on his 14 Points, Deming is a strong proponent of a)
Inspection at the end of the production process
b) An increase in numerical quotas to boost productivity
c) Looking for the cheapest supplier
d) Training and knowledge
68. Which of these are the two main functions of Kaizen that an organization has to perform apart
from the other goals like removal of waste and quality management?
a) Maintenance
b) Cutting down on the workforce
c) To increase the pressure on the employees
d) None
69. EDI stands for_________________
70. The ultimate objective in a JIT system is:
a) Maintain low inventory
b) Produce high quality
c) Minimize waste
d) Match demand with a balanced flow
71. Which term refers to a signaling device?
a) Muda
b) Kaizen
c) Poka-yoke
d) Kanban
72. Which one is not a building block of JIT?
a) kanban and small lot sizes
b) personnel/organizational issues
c) product design
d) process design
73. A kanban card is used to signal that:.
a) A machine has broken down
b) A worker is falling behind and needs help
c) A defect has occurred
d) Parts are needed
Examination Paper of Kaizen Professional
9
IIBM Institute of Business Management
74. The benefits of Kaizen are what?
a) Improved sales
b) Improved production
c) Improved growth of a company
d) All of the above
75. Kaizen is a Japanese innovation, but where was it invented?
a) Canada
b) England
c) America
d) China
76. In Kaizen, who is tasked with developing company improvements?
a) Middle management
b) Executive management
c) All employees
d) The workers
77. A facility always views itself as what in Kaizen?
a) Imperfect
b) Perfect
c) Inconsistent
d) In need of help
78. Kanban is a visual system for controlling production.
a) True
b) False
79. The ultimate objective in JIT objective is to minimize the amount of inventory on hand.
a) True
b) False
80. Kaizen is best integrated with what?
a) 5S
b) Kanban
c) Lean Manufacturing
d) All of these answers
81. The focus of Kaizen is the _____?
a) "End user"
b) "Customer"
c) "Manager"
d) "Employees"
82. Kaizen leaders do what with employee suggestions?
a) Toss them in the garbage.
b) Give them to employees for review
c) Pass them on to executive managers
d) Review them and give each serious consideration
83. Rewards should be given to encourage what?
a) Reducing workplace injuries
Examination Paper of Kaizen Professional
10
IIBM Institute of Business Management
b) Suggesting ideas for improvement
c) Achieving higher production goals
d) Meeting cleanliness goals
84. One of the early innovators of Kaizen was what company?
a) Toyota Motor Company
b) Ford
c) General Motors
d) Mercedes-Benz
85. Managers are expected to regularly visit what?
a) Executive meetings
b) Human resources
c) Work areas
d) Sales meetings
86. Standardizing Kaizen means what?
a) Ensure Kaizen functions the same as Lean
b) Ensuring Kaizen is integrated for the life of the company
c) Ensuring all employees think and act alike
d) Ensuring the "customer's" needs are always met
87. The role of a Kaizen leader is what?
a) To develop all ideas to improve quality
b) To implement all ideas
c) To promote Kaizen in all duties and interactions
d) To foster specialization in the workplace
88. Kanban is a visual system for controlling production.
a) True
b) False
89. Which term connotes waste and inefficiency?
a) Muda
b) Poka-yoke
c) Kaizen
d) Kanban
90. Which one is not included in the list of seven wastes?
a) Overproduction
b) Insufficient work method
c) product defects
d) poor product design
91. RDA stands for_________________.
92. Communication serves more purposes than informing employees about the content and intent of
a customer care policy”
a) True
b) False
93. A communication ,ap is similar to a spider diagram:
a) True
Examination Paper of Kaizen Professional
11
IIBM Institute of Business Management
b) False
94. All kaizen‟s instruments are not human-centered.
a) True
b) False
95. Kaizen‟s instruments are appropriate for manufacturing companies or production discipline only.
a) True
b) False
96. Kaizen does not depend on specialist groups, but on every employee individually.
a) True
b) False
97. Teams are the essential building blocks of corporate structure in kaizen companies.
a) True
b) False
98. A kaizen approach helps organizations discover the root causes of customer dissatisfaction
and provides the systems and attitudes for introducing improvement..
a) True
b) False
99. Senior management has the responsibility to ensuring that the prevailing culture encourages
internal-customer relationship
a) True
b) False
100. Enabling means taking a holistic approach to individual development.
a) True
b) False
S-2-200314