ANNAMALAI UNIVERSITY MBA FOURTH SEMESTER ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 

1

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

S178 - M.B.A. E-BUSINESS

SECOND YEAR– FOURTH SEMESTER

Academic Year : 2022 - 2023

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students those who have opted

Project and Viva-Voce are informed to write the assignments for THREE courses as

per instructions.

Students those who have opted for Two Theory courses instead of Project

work & Viva voce, are informed to write the assignments for those two courses

additionally, as per instruction.

Last date for submission: 15.04.2023

Last date for submission with late fee. 300/-:29.04.2023

NOTE:

1. Assignments sent after 29.04.2023 will not be evaluated.

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right corner on all

pages) should be put in an envelope with superscription “MBA(EB) Assignments”

and sent to The Director, Directorate of Distance Education, Annamalai

University, Annamalai Nagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on FIVE out of six topics in each course by referring to the

respective lesson, terminal exercise and learning activities. For each question the

answer should not exceed 4 – pages. Each assignment carries 25 marks

(5 Questions).You are expected to write FIVE questions for every course.

Dr. R SINGARAVELU

DIRECTOR

2

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

178E2410 - DATABASE MANAGEMENT SYSTEM

1. Database Management System (L1).

2. Entity Relationship Model (L5).

3. Oracle Data Types (L10).

4. Build in Functions (L14).

5. Transactions Control Language (L18).

6. PL/SQL (L21).

178E2420 – STRUCTURED SYSTEM ANALYSIS AND DESIGN

1. System Concepts and Information Systems (L1).

2. Structuring System Requirements for Conceptual Data Modelling (L6)

3. Design of interfaces and Dialogues (L11).

4. Designing Distributed Systems (L14).

5. Transaction-Centred and Transform -Centred Designs (L17)

6. Automated Tools for Systems Development (L20)

178E2430 – DIGITAL MARKETING STRATEGIES

1. Digital Marketing: Evolution, Importance & Key Terms (L1).

2. Website –Importance, Requirements & Web Building process (L5).

3. Marketing Strategies on Web (L10)

4. Consumer Generated Media (L15).

5. Brand Communication (L20).

6. Viral Campaign (L245)

178E2441 – E-RETAILING

1. Transition from traditional marketing to e-Marketing (U1)

2. e-Retailing Online Merchandising Techniques (U2)

3. Business Models for e-tailing (U3)

4. Different Methods of Online Pricing (U4)

5. Challenges in Successful Implementation of ERP in e-Retailing (U5)

6. Online Career Services (U6)

178E2442 – BUSINESS RESEARCH METHODS

1. Defining the Research Problem (L3).

2. Methods of Data Collection (L9).

3. Sample Size Determination (L12).

4. SPSS and its Uses (L17).

5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).

6. Graphs and Diagrams (L23).

ANNAMALAI

DIRECTORATE OF DISTANCE EDUCATION

S179 - M.B.A. INTERNATIONAL

SECOND

This booklet contains assignment topics. Students those who have opted

Project and Viva-Voce are informed

per instructions.

Students those who have opted

work & Viva voce, are informed

additionally, as per instruction.

Last date for submission:

Last date for submission with late fee

NOTE:

1. Assignments sent after

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on

4. All assignments (with Enrolment number marked on the Top right corner on all

pages) should be put in an envelope with superscription “

and sent to The Director, Directorate of Distance Education

University, Annamalai Nagar

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on

respective lesson, terminal exercise and learning activities.

answer should not exceed

(5 Questions).You are expec

UNIVERSITY

BUSINESS

YEAR– FOURTH SEMESTER

Academic Year : 2022 - 2023

ASSIGNMENT TOPICS

to write the assignments for THREE

for Two Theory courses instead of Project

to write the assignments for those two courses

15.04.2023

fee. 300/-:29.04.2023

29.04.2023 will not be evaluated.

A4 paper on one side only.

ages) MBA(IB) Assignments

Education,

– 608 002 by Registered post.

Title of the papers.

e FIVE out of six topics in each course by referring to the

For each question

4 – pages. Each assignment carries 25 marks

expected to write FIVE questions for every course

Dr. R SINGARAVELU

DIRECTOR

courses as

Assignments”

Annamalai

the

course.

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

179E2410 – ORGANISATIONAL BEHAVIOUR

1. Developing an Organizational Behaviour Model (L4)

2. Value, Attitude and Job Satisfaction (L8)

3. Theories of Group behavior (L10).

4. Motivation Theories (L16).

5. Steps in Managing Change (L19)

6. Organizational Climate (L23).

179E2420 –EXPORT AND IMPORT FINANCE

1. Export Import Finance (L1).

2. Foreign Exchange Markets (L5).

3. Demonetization and Its impact on Foreign Exchange (L8).

4. Import and Exchange Controls (L14)

5. Import Letter of Credit (L16).

6. ECGC: Special Schemes and Guarantees to Banks (L19).

179E2430 –LOGISTICS AND SUPPLY CHAIN MANAGEMENT

1. Logistics and the System Concept (L3)

2. Space Requirements for Distribution Centre (L6)

3. Warehousing, Transporting, Packing and Material Handling (L12)

4. Supply Chain Performance : Achieving Strategic Fit and Scope (L13)

5. Demand Forecasting (L17)

6. Pricing and Revenue Management in a Supply Chain (L20)

179E2441–INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR

1. Marketing Research in a Global Environment (L1)

2. Measurement and Scaling Techniques (L8)

3. Challenges and Ethics in International Marketing Research (L10)

4. International Buyer Behaviour Model (L16)

5. Social contagion of Global Consumers (L19)

6. Organizational and Industrial Buying Behaviour (L23)

179E2442 – BUSINESS RESEARCH METHODS

1. Defining the Research Problem (L3).

2. Methods of Data Collection (L9).

3. Sample Size Determination (L12).

4. SPSS and its Uses (L17).

5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).

6. Graphs and Diagrams (L23).

ANNAMALAI

DIRECTORATE OF DISTANCE EDUCATION

SECOND

This booklet contains assignment topics. Students

Project and Viva-Voce are

per instructions.

Students those who have opted

work & Viva voce, are informed

additionally, as per instruction.

Last date for submission:

Last date for submission with late fee

NOTE:

1. Assignments sent after

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on

4. All assignments (with Enrolment number marked on the Top

on all pages) should be put in an

Assignments” and sent to

Annamalai University, Annamalai Nagar

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the

6. Students should send full se

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on

respective lesson, terminal exercise and learning activities.

answer should not exceed

(5 Questions).You are expected to write

UNIVERSITY

S346 - M.B.A (E/M)

YEAR – FOURTH SEMESTER

Academic Year: 2022 - 2023

ASSIGNMENT TOPICS

those who have opted

informed to write the assignments for FOUR

for Two Theory courses instead of Project

to write the assignments for those two courses

15.04.2023

fee. 300/-:29.04.2023

00.00.2023 will not be evaluated.

A4 paper on one side only.

righton

envelope with superscription “

” The Director, Directorate of Distance Education

– 608 002 by Registered post

Title of the papers.

set of assignments for all papers. Partial assignments

FIVE out of six titles in each course by referring to the

For each quest

4 – pages. Each assignment carries 25 marks

FIVE questions for every course

Dr. R SINGARAVELU

DIRECTOR

papers as

-hand corner

MBA(EM)

Education,

post.

t question the

course.

ELECTIVE: 346 (1) HUMAN RESOURCES MANAGEMENT

346E2410 (1) - ORGANIZATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. History of Organizational Development (L2).

2. Managing the Organizational Development process (L6).

3. An Overview of OD Interventions (L9).

4. System Ramifications (L14).

5. Organizational Change Management (L17).

6. Change Strategies and Approaches (L23).

346E2420 (1) – TRAINING AND DEVELOPMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities.

1. Training Functions (L2).

2. Management Development Programme (L7).

3. Approaches to Employee Development (L12)

4. Career Development (L14).

5. Developing E-Learning (L19).

6. Training Policies in India (L24).

346E2430 (1) –PERFORMANCE MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Dimensions of performance management (L3).

2. Management of Employee Performance (L6).

3. Total quality management (L12).

4. Quality Circle (L13).

5. Problems in performance appraisal (L18)

6. Reward System and Employee Productivity (L23).

346E2440 (1) – LABOUR WELFARE AND INDUSTRIAL RELATIONS

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Role of the Welfare Officer (L2).

2. Employees’ State Insurance Act, 1948 (L7).

3. Philosophy of Industrial Relations (L10).

4. Industrial Disputes (L13).

5. Collective Bargaining in India (L17).

6. Growth of Trade Union Movement in India (L20)

346E2451–MANAGERIAL COMMUNICATION

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Communication and its Process (L1).

2. Models of Interpersonal Relationship (L6).

3. Leadership and Communication (L10).

4. Oral Communication (L13).

5. Written Communication – Business Letters (L17).

6. Business Report Writing (L22).

346E2452–COMPUTER APPLICATIONS IN MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Programming Languages (L4).

2. Integration of Application & Text Processing (L8).

3. Flow Chart & Evaluation (L12).

4. Classification of Networks (L14).

5. Information Technology Planning (L18).

6. Executing the Consulting Management (L23).

ELECTIVE: 346 (2) MARKETING MANAGEMENT

346E2410 (2) - SALES AND DISTIBUTION MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents, terminal

exercise and learning activities. Write any FIVE out of six topics in the course.

1. Functions of Sales Management (L2)

2. Sales Forecasting and Sales Quota (L6)

3. Compensation of Sales Force (L11)

4. Role of Physical Distribution in Marketing (L14)

5. Selection of the Channel Members (L18)

6. Wholesaling (L23)

346E2420 (2) – ADVERTISING AND SALES PROMOTION

Elaborate the following topics in detail by referring to the lesson contents, terminal

exercise and learning activities. Write any FIVE out of six topics in the course.

1. Role of advertising in modern business. (L1)

2. Types of advertisements and Advertising Appeals (L5)

3. Methods of Determining Advertising Budget (L11)

4. Advertisement Evaluation (L16)

5. Sales Promotion Techniques (L20)

6. Sales Force Promotion (L23)

346E2430 (2) – PRODUCT AND SERVICES MARKETING

Elaborate the following topics in detail by referring to the lesson contents, terminal

exercise and learning activities. Write any FIVE out of six topics in the course.

1. Product life cycle (L4)

2. Brand management (L5)

3. Packaging Features and Strategies (L10)

4. Services marketing mix (L15)

5. Travel management(L20)

6. Hotel Marketing (L24)

346E2440 (2) – MARKRTING RESEARCH AND CONSUMER BEHAVIOUR

Elaborate the following topics in detail by referring to the lesson contents, terminal

exercise and learning activities. Write any FIVE out of six topics in the course.

1. Marketing Research Process (L2)

2. Scaling Technique (L7)

3. Report Writing (L10)

4. Product and Price Research (L14)

5. Buyer Behaviour Models (L19)

6. Buyer Attitude and Personality (L22)

346E2451–MANAGERIAL COMMUNICATION

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Communication and its Process (L1).

2. Models of Interpersonal Relationship (L6).

3. Leadership and Communication (L10).

4. Oral Communication (L13).

5. Written Communication – Business Letters (L17).

6. Business Report Writing (L22).

346E2452–COMPUTER APPLICATIONS IN MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Programming Languages (L4).

2. Integration of Application & Text Processing (L8).

3. Flow Chart & Evaluation (L12).

4. Classification of Networks (L14).

5. Information Technology Planning (L18).

6. Executing the Consulting Management (L23).

ELECTIVE: 346 (3) FINANCIAL MANAGEMENT

349E2410(3) – INVESTMENT SECURITY AND PORTFOLIO MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Investment Strategy (L3).

2. Stock Market Index and Credit Rate Agencies (L8).

3. Technical Analysis (L11).

4. Portfolio Management (L13).

5. Performance Evaluation of Portfolio (L17)

6. Bonds and its Valuation (L20)

349E2420(3) – MANAGEMENT OF FINANCIAL SERVICES

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. The Indian Financial System (L2).

2. Role of RBI (L7).

3. Regulations by SEBI (L10).

4. Venture Capital in India (L13).

5. Mutual Funds Performances (L18).

6. Credit Rating and Discounting Financial Services (L22).

349E2430(3) – DERIVATIVES MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Financial Derivatives (L1).

2. Trading Strategies Involving Options (L6).

3. Futures: Form and Market Structure (L9).

4. Credit Risk and Forward Rate Agreements (L16).

5. Systematic Risk and Unsystematic Risk (L18).

6. Commodity Market (L21).

346E2440(3) - RISK MANAGEMENT AND INSURANCE

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Risk Management Process (L3).

2. Risk Management by Individuals (L5).

3. Enterprise Risk Management (L9).

4. Types and Principles of Insurance (L16).

5. Fire Insurance (L19).

6. Essentials of Insurance Contract (L22).

346E2451–MANAGERIAL COMMUNICATION

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Communication and its Process (L1).

2. Models of Interpersonal Relationship (L6).

3. Leadership and Communication (L10).

4. Oral Communication (L13).

5. Written Communication – Business Letters (L17).

6. Business Report Writing (L22).

346E2452–COMPUTER APPLICATIONS IN MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Programming Languages (L4).

2. Integration of Application & Text Processing (L8).

3. Flow Chart & Evaluation (L12).

4. Classification of Networks (L14).

5. Information Technology Planning (L18).

6. Executing the Consulting Management (L23).

ELECTIVE: 346 (4) PRODUCATION MANAGEMENT

346E2410 (4) – PRODUCTION PLANNING, CONTROL AND MAINTENANCE

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Methods of Scheduling (L3)

2. Uses of Sales and Demand Forecasting in Planning (L5)

3. Quality control (L9)

4. Scheduling and Sequencing (L13)

5. Materials Requirements Planning (MRP) (L17)

6. Breakdown and Corrective, Preventive Maintenance (L22)

346E2420 (4) – QUALITY MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Quality Management (L1).

2. Performance appraisal (L6).

3. Quality Costs (L11).

4. Seven New Management Tools (L14)

5. Statistical Process Control (SPC) (L17)

6. ISO 14000 (L24).

346E2430 (4) – LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities.

1. Logistics and the System Concept (L3)

2. Space Requirements for Distribution Centre (L6)

3. Warehousing, Transporting, Packing and Material Handling (L12)

4. Supply Chain Performance : Achieving Strategic Fit and Scope (L13)

5. Demand Forecasting (L17)

6. Pricing and Revenue Management in a Supply Chain (L20)

346E2440 (4) – ENTERPRISE RESOURCE PLANNING

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Business Engineering & ERP (L2).

2. Business modeling for ERP (L4)

3. Planning, evolution and selection of ERP system (L5).

4. Guidelines for ERP implementation (L10)

5. Customer Relationship Management (L12)

6. Production and material management (L14)

346E2451–MANAGERIAL COMMUNICATION

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Communication and its Process (L1).

2. Models of Interpersonal Relationship (L6).

3. Leadership and Communication (L10).

4. Oral Communication (L13).

5. Written Communication – Business Letters (L17).

6. Business Report Writing (L22).

346E2452–COMPUTER APPLICATIONS IN MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Programming Languages (L4).

2. Integration of Application & Text Processing (L8).

3. Flow Chart & Evaluation (L12).

4. Classification of Networks (L14).

5. Information Technology Planning (L18).

6. Executing the Consulting Management (L23).

ELECTIVE: SYSTEMS

346E2410 (5) - DATABASE MANAGEMENT SYSTEM

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Database Management System (L1).

2. Entity Relationship Model (L5).

3. Oracle Data Types (L10).

4. Build in Functions (L14).

5. Transactions Control Language (L18).

6. PL/SQL (L21).

346E2420 (5) – STRUCTURED SYSTEM ANALYSIS AND DESIGN

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. System Concepts and Information Systems (L1).

2. Structuring System Requirements for Conceptual Data Modelling (L6)

3. Design of interfaces and Dialogues (L11).

4. Designing Distributed Systems (L14).

5. Transaction-Centred and Transform -Centred Designs (L17)

6. Automated Tools for Systems Development (L20)

346E2430 (5) – DIGITAL MARKETING STRATEGIES

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Digital Marketing: Evolution, Importance & Key Terms (L1).

2. Website –Importance, Requirements & Web Building process (L5).

3. Marketing Strategies on Web (L10)

4. Consumer Generated Media (L15).

5. Brand Communication (L20).

6. Viral Campaign (L245)

346E2440 (5) – E-COMMERCE

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Components and Functions of E- Commerce (L3).

2. Electronic Publishing (L6).

3. Internet Marketing (L10).

4. Components of Search Engines (L13)

5. Measurement of Promotion Effectiveness (L18).

6. Cyber Services (L23).

346E2451–MANAGERIAL COMMUNICATION

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Communication and its Process (L1).

2. Models of Interpersonal Relationship (L6).

3. Leadership and Communication (L10).

4. Oral Communication (L13).

5. Written Communication – Business Letters (L17).

6. Business Report Writing (L22).

346E2452–COMPUTER APPLICATIONS IN MANAGEMENT

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

1. Programming Languages (L4).

2. Integration of Application & Text Processing (L8).

3. Flow Chart & Evaluation (L12).

4. Classification of Networks (L14).

5. Information Technology Planning (L18).

6. Executing the Consulting Management (L23).

ANNAMALAI

DIRECTORATE OF DISTANCE EDUCATION

SECOND

This booklet contains assignment topics. Students

Project and Viva-Voce are

per instructions.

Students those who have opted

work & Viva voce, are informed

additionally, as per instruction.

Last date for submission:

Last date for submission with late fee

NOTE:

1. Assignments sent after

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or

3. Assignments should be written on

4. All assignments (with Enrolment number marked on the Top

on all pages) should be put in an

Assignments” and sent to

Annamalai University, Annamalai Nagar

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on

respective lesson, terminal exercise and learning activities.

answer should not exceed

(5 Questions).You are expected to write

UNIVERSITY

S347 - M.B.A (HRM)

YEAR – FOURTH SEMESTER

Academic Year: 2022 - 2023

ASSIGNMENT TOPICS

those who have opted

informed to write the assignments for Three

for Two Theory courses instead of Project

to write the assignments for those two courses

15.04.2023

fee. 300/-:29.04.2023

29.04.2023 will not be evaluated.

photocopied.

A4 paper on one side only.

righton

envelope with superscription “

” The Director, Directorate of Distance Education

– 608 002 by Registered post

Title of the papers.

nd FIVE out of six titles in each course by referring to the

For each question

4 – pages. Each assignment carries 25 marks

FIVE questions for every course

Dr. R SINGARAVELU

DIRECTOR

courses as

-hand corner

MBA(HRM)

Education,

post.

the

course.

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities.

Write any FIVE out of six topics in the course.

347E2410 - ORGANIZATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE

1. History of Organizational Development (L2).

2. Managing the Organizational Development process (L6).

3. An Overview of OD Interventions (L9).

4. System Ramifications (L14).

5. Organizational Change Management (L17).

6. Change Strategies and Approaches (L23).

347E2420 – TRAINING AND DEVELOPMENT

1. Training Functions (L2).

2. Management Development Programme (L7).

3. Approaches to Employee Development (L12)

4. Career Development (L14).

5. Developing E-Learning (L19).

6. Training Policies in India (L24).

347E2430 – PERFORMANCE MANAGEMENT

1. Dimensions of performance management (L3).

2. Management of Employee Performance (L6).

3. Total quality management (L12).

4. Quality Circle (L13).

5. Problems in performance appraisal (L18)

6. Reward System and Employee Productivity (L23).

347E2441 – E-COMMERCE

1. Components and Functions of E- Commerce (L3).

2. Electronic Publishing (L6).

3. Internet Marketing (L10).

4. Components of Search Engines (L13)

5. Measurement of Promotion Effectiveness (L18).

6. Cyber Services (L23).

347E2442 – BUSINESS RESEARCH METHODS

1. Defining the Research Problem (L3).

2. Methods of Data Collection (L9).

3. Sample Size Determination (L12).

4. SPSS and its Uses (L17).

5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).

6. Graphs and Diagrams (L23).

ANNAMALAI

DIRECTORATE OF DISTANCE EDUCATION

SECOND

This booklet contains assignment topics. Students

Project and Viva-Voce are informed

per instructions.

Students those who have opted

work & Viva voce, are informed

additionally, as per instruction.

Last date for submission:

Last date for submission with late fee

NOTE:

1. Assignments sent after

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or

3. Assignments should be written on

4. All assignments (with Enrolment number marked on the Top

on all pages) should be put in an

Assignments” and sent to

Annamalai University, Annamalai Nagar

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on

respective lesson, terminal exercise and learning activities.

answer should not exceed

(5 Questions).You are expected to write

UNIVERSITY

S348 - M.B.A (MM)

YEAR – FOURTH SEMESTER

Academic Year: 2022 - 2023

ASSIGNMENT TOPICS

those who have opted

to write the assignments for THREE

for Two Theory courses instead of Project

to write the assignments for those two courses

15.04.2023

fee. 300/-:29.04.2023

29.04.2023 will not be evaluated.

photocopied.

A4 paper on one side only.

righton

envelope with superscription “

” The Director, Directorate of Distance Education

– 608 002 by Registered post

Title of the papers.

nd FIVE out of six topics in each course by referring to the

For each question

4 – pages. Each assignment carries 25 marks

FIVE questions for every course

Dr. R SINGARAVELU

DIRECTOR

courses as

-hand corner

MBA(MM)

Education,

post.

the

course.

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities. Write any FIVE out of six topics in the course.

348E2410 - SALES AND DISTIBUTION MANAGEMENT

1. Functions of Sales Management (L2)

2. Sales Forecasting and Sales Quota (L6)

3. Compensation of Sales Force (L11)

4. Role of Physical Distribution in Marketing (L14)

5. Selection of the Channel Members (L18)

6. Wholesaling (L23)

346E2420 – ADVERTISING AND SALES PROMOTION

1. Role of advertising in modern business. (L1)

2. Types of advertisements and Advertising Appeals (L5)

3. Methods of Determining Advertising Budget (L11)

4. Advertisement Evaluation (L16)

5. Sales Promotion Techniques (L20)

6. Sales Force Promotion (L23)

346E2430 – PRODUCT AND SERVICES MARKETING

1. Product life cycle (L4)

2. Brand management (L5)

3. Packaging Features and Strategies (L10)

4. Services marketing mix (L15)

5. Travel management(L20)

6. Hotel Marketing (L24)

347E2441 – E-COMMERCE

1. Components and Functions of E- Commerce (L3).

2. Electronic Publishing (L6).

3. Internet Marketing (L10).

4. Components of Search Engines (L13)

5. Measurement of Promotion Effectiveness (L18).

6. Cyber Services (L23).

347E2442 – BUSINESS RESEARCH METHODS

1. Defining the Research Problem (L3).

2. Methods of Data Collection (L9).

3. Sample Size Determination (L12).

4. SPSS and its Uses (L17).

5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).

6. Graphs and Diagrams (L23).

ANNAMALAI

DIRECTORATE OF DISTANCE EDUCATION

SECOND

This booklet contains assignment topics. Students

Project and Viva-Voce are informed

per instructions.

Students those who have opted

work & Viva voce, are informed

additionally, as per instruction.

Last date for submission:

Last date for submission with late fee

NOTE:

1. Assignments sent after

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or

3. Assignments should be written on

4. All assignments (with Enrolment number marked on the Top

on all pages) should be put in an

Assignments” and sent to

Annamalai University, Annamalai Nagar

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on

respective lesson, terminal exercise and learning activities.

answer should not exceed

(5 Questions).You are expected to write

UNIVERSITY

S349 - M.B.A (FM)

YEAR – FOURTH SEMESTER

Academic Year: 2022 - 2023

ASSIGNMENT TOPICS

those who have opted

to write the assignments for THREE

for Two Theory courses instead of Project

to write the assignments for those two courses

15.04.2023

fee. 300/-:29.04.2023

29.04.2023 will not be evaluated.

photocopied.

A4 paper on one side only.

righton

envelope with superscription “

” The Director, Directorate of Distance Education

– 608 002 by Registered post

Title of the papers.

nd FIVE out of six titles in each course by referring to the

For each question

4 – pages. Each assignment carries 25 marks

FIVE questions for every course

Dr. R SINGARAVELU

DIRECTOR

courses as

-hand corner

MBA(FM)

Education,

post.

the

course.

Elaborate the following topics in detail by referring to the lesson contents,

terminal exercise and learning activities.

Write any FIVE out of six topics in the course.

349E2410(3) – INVESTMENT SECURITY AND PORTFOLIO MANAGEMENT

1. Investment Strategy (L3).

2. Stock Market Index and Credit Rate Agencies (L8).

3. Technical Analysis (L11).

4. Portfolio Management (L13).

5. Performance Evaluation of Portfolio (L17)

6. Bonds and its Valuation (L20)

349E2420(3) – MANAGEMENT OF FINANCIAL SERVICES

1. The Indian Financial System (L2).

2. Role of RBI (L7).

3. Regulations by SEBI (L10).

4. Venture Capital in India (L13).

5. Mutual Funds Performances (L18).

6. Credit Rating and Discounting Financial Services (L22).

349E2430(3) – DERIVATIVES MANAGEMENT

1. Financial Derivatives (L1).

2. Trading Strategies Involving Options (L6).

3. Futures: Form and Market Structure (L9).

4. Credit Risk and Forward Rate Agreements (L16).

5. Systematic Risk and Unsystematic Risk (L18).

6. Commodity Market (L21).

347E2441 – E-COMMERCE

1. Components and Functions of E- Commerce (L3).

2. Electronic Publishing (L6).

3. Internet Marketing (L10).

4. Components of Search Engines (L13)

5. Measurement of Promotion Effectiveness (L18).

6. Cyber Services (L23).

347E2442 – BUSINESS RESEARCH METHODS

1. Defining the Research Problem (L3).

2. Methods of Data Collection (L9).

3. Sample Size Determination (L12).

4. SPSS and its Uses (L17).

5. Factor Analysis, Conjoint Analysis and Cluster Analysis (L20).

6. Graphs and Diagrams (L23).

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

S542 - M.B.A. HOSPITAL MANAGEMENT

SECOND YEAR– FOURTH SEMESTER

Academic Year : 2022 - 2023

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students those who have opted

Project and Viva-Voce are informed to write the assignments for THREE courses as

per instructions.

Students those who have opted for Two Theory courses instead of Project

work & Viva voce, are informed to write the assignments for those two courses

additionally, as per instruction.

Last date for submission: 15.04.2023

Last date for submission with late fee. 300/-:29.04.2023

NOTE:

1. Assignments sent after 29.04.2023 will not be evaluated.

2. Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right corner on all

pages) should be put in an envelope with superscription “MBA(HM)

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalai Nagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on FIVE out of six topics in each course by referring to the

respective lesson, terminal exercise and learning activities. For each question the

answer should not exceed 4 – pages. Each assignment carries 25 marks

(5 Questions).You are expected to write FIVE questions for every course.

Dr. R SINGARAVELU

DIRECTOR

2

542E2410 – MEDICAL INSURANCE

1. Health Insurance (L3)

2. Duties and Functions of Insurance Ombudsman (L7)

3. Social Health Insurance Products (L12)

4. Insurance Products: Cancer And Diabetes (L15)

5. Health Insurance Providers (L16)

6. Insurance Claim (L17)

542E2420 –MEDICAL AUDIT AND QUALITY ASSURANCE

1. Medical Audit Related to Diagnosis , Investigation and Therapy (L3)

2. Quality Audit Manual (L8)

3. Quality Assurance (L11)

4. Patient Safety and Patient Satisfaction (L14)

5. Quality Improvement Methods (L17).

6. Accreditation Scenario in India and Abroad (L22)

542E2430–LEGAL AND ETHICS IN HOSPITAL

1. Professional Misconduct (L2)

2. Transplantation of Human Organs Act, 1994 (L5)

3. Maternity Benefit Act (L12)

4. Nursing Home Registration Act (L15)

5. Medical Jurisprudence (L18)

6. Organ Transplantation Act and Tamil Nadu Clinics Act (L22)

542E2441–HOSPITAL HAZARDS MANAGEMENT

1. Hospital Hazards (U1).

2. Hospital Hazards Management (U2).

3. Fire Hazards and Safety (U3)

4. Control of Hospital Acquired Infection (U4).

5. Biomedical Waste Management (U5).

6. Human waste and Sewage Disposal (U6).

542E2442 –HEALTH AND MEDICAL TOURISM

1. Challenges and Opportunities of Medical Tourism (L3).

2. The Global Scenario in Medical Tourism (L7)

3. Technological Development in Medical Tourism (L11)

4. Insurance Benefits and Patient Rights on Medical Tourism (L15).

5. Role of Travel Agencies in Medical Tourism (L16)

6. Health Insurance Plans and Settlement Process (L24)

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Overview

IIBM Institute of Business Management offers programs specially designed for working professionals in the field of Data Science, Full stack, Management, Six Sigma, Cloud Computing and various other courses with Live Classes/recorded classes along with recorded lectures on its AI-based Learning Management system. The Expert Faculty also provides doubt clearing sessions on weekends. At IIBM Institute we are a group of educators who are on a mission to train the next generation of managers and entrepreneurs. About IIBM Institute: • EdTech Company since 2008 • 25000+ Learners • 450+ Employees • 40+ Courses • 1,20,000 sq.ft Infrastructure • Member of AIMA, MMA, CII, D&B & FIEO • Received 9+ Award with many Big Platform Advantages of IIBM Institute Certification Courses: • These courses are designed with the highest precision to match industry requirements. • The course materials are designed by the learned faculty and industry expert. • The study materials are the best in quality on world class LMS platform. • The classes are arranged on an interactive platform. • There is placement assistance for the students who complete the course. IIBM Institute is designed for a candidate with all the possible assistance to give him/her a breakthrough in the dynamic professional world of the data science& machine learning industry. • Get the privilege of a 10000+ alumni network. • Certified courses and Global Trade endorsed courses. For more information visit: www.iibmindia.in | www.iibminternships.com

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MODEL QUESTION PAPERS

IIBM Institute of Business Management

 SubjectCode-B108 

 Examination Paper 

Strategic Management 

MM.100 Section A: Objective Type & Short Questions (30 marks) Part one: Multiple choice: I. Horizontal integration is concerned with (1) a) Production b) Quality c) Product planning d) All of the above II. It refers to formal and informal rules, regulations and procedures that complement the company structure (1) a) Strategy b) Systems c) Environment d) All of the above III. Strategic management is mainly the responsibility of (1) a. Lower management b. Middle management c. Top management d. All of the above IV. Formal systems are adopted to bring ________ & amalgamation of decentralized units into product groups. (1) a. Manpower b. Co-ordination c. Production d. All of the above  This section consists of multiple choices and Short Notes type questions.  Answer all the questions.  Part one questions carry 1 mark each & Part two questions carry 5 marks each. Examination Paper of Strategic Management IIBM Institute of Business Management IV.Like roots of a tree, ________of organization is hidden from direct view. (1) a. Performance b. Strategy c. Core competence d. All of the above V. The actual performance deviates positively over the budgeted performance. This is an indication of ……….. Performance. (1) a. Superior b. Inferior c. Constant d. Any of the above VI. Criteria for making an evaluation is (are) (1) a. Consistency with goals b. Consistency with environment c. Money d. All of the above VII. Changes in company ………. also necessitates changes in the systems in various degrees (1) a. structure b. system c. strategy d. turnover VIII. Micro environment is the ………. environment of a company. (1) a. Working b. Human c. External d. Internal X Techniques used in environmental appraisal are (1) a.Single-variable extrapolation/multivariable interaction analysis b.Structured/ unstructured expert/inexpert opinion c.Dynamic modes and mapping d.All of the above Part Two: 1. Distinguish between a strategy and tactics. (5) 2. Give an outline of relation between ‘Strategy and Customer’ in brief? (5) 3. Explain in brief the concept of strategic thinking? (5) 4. What are the basic elements of planning? (5) Section B: Caselets (40 marks) END OF SECTION A  This section consists of Caselets.  Answer all the questions.  Each Caselet carries 20marks.  Detailed information should form the part of your answer (Word limit 150 to 200 words). IIBM Institute of Business Management Examination Paper of Strategic Management Caselet 1 Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were particularly easy for customers to use and as a result was priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox Company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and developed their own computer – the Apple Macintosh (Mac) – that used this consumer-friendly interface. The Macintosh was launched in 1984. However, Apple did not sell to, or share the software with, rival companies. Over the next few years, this non-co-operation strategy turned out to be a major weakness for Apple. Battle with Microsoft Although the Mac had some initial success, its software was threatened by the introduction of Windows 1.0 from the rival company Microsoft, whose chief executive was the wellknown Bill Gates. Microsoft’s strategy was to make this software widely available to other computer manufacturers for a license fee – quite unlike Apple. A legal dispute arose between Apple and Microsoft because Windows had many on-screen similarities to the Apple product. Eventually, Microsoft signed an agreement with Apple saying that it would not use Mac technology in Windows 1.0. Microsoft retained the right to develop its own interface software similar to the original Xerox concept. Coupled with Microsoft’s willingness to distribute Windows freely to computer manufacturers, the legal agreement allowed Microsoft to develop alternative technology that had the same on-screen result. The result is history. By 1990, Microsoft had developed and distributed a version of Windows that would run on virtually all IBM-compatible personal computers – see Case 1.2. Apple’s strategy of keeping its software exclusive was a major strategic mistake. The company was determined to avoid the same error when it IIBM Institute of Business Management Examination Paper of Strategic Management came to the launch of the iPod and, in a more subtle way, with the later introduction of the iPhone. Apple’s innovative products Unlike Microsoft with its focus on a software-only strategy, Apple remained a full-line computer manufacturer from that time, supplying both the hardware and the software. Apple continued to develop various innovative computers and related products. Early successes included the Mac2 and PowerBooks along with the world’s first desktop publishing program – PageMaker. This latter remains today the leading program of its kind. It is widely used around the world in publishing and fashion houses. It remains exclusive to Apple and means that the company has a specialist market where it has real competitive advantage and can charge higher prices. Not all Apple’s new products were successful – the Newton personal digital assistant did not sell well. Apple’s high price policy for its products and difficulties in manufacturing also meant that innovative products like the iBook had trouble competing in the personal computer market place. Apple’s move into consumer electronics Around the year 2000, Apple identified a new strategic management opportunity to exploit the growing worldwide market in personal electronic devices – CD players, MP3 music players, digital cameras, etc. It would launch its own Apple versions of these products to add high-value, user-friendly software. Resulting products included iMovie for digital cameras and I DVD for DVD-players. But the product that really took off was the iPod – the personal music player that stored hundreds of CDs. And unlike the launch of its first personal computer, Apple sought industry co-operation rather than keeping the product to itself. Launched in late 2001, the iPod was followed by the iTunes Music Store in 2003 in the USA and 2004 in Europe – the Music Store being a most important and innovatory development. iTune was essentially an agreement with the world’s five leading record companies to allow legal downloading of music tracks using the internet for 99 cents each. This was a major coup for Apple – it had persuaded the record companies to adopt a different approach to the problem of music piracy. At the time, this revolutionary agreement was unique to Apple and was due to the negotiating skills of Steve Jobs, the Apple Chief Executive, and his network of contacts in the industry. Apple’s new strategy was beginning to pay off. The iPod was the biggest single sales contributor in the Apple portfolio of products. In 2007, Apple followed up the launch of the iPod with the iPhone, a mobile telephone that had the same user-friendly design characteristics as its music machine. To make the iPhone widely available and, at the same time, to keep control, Apple entered into an exclusive contract with only one national mobile telephone carrier in each major country – for example, AT&T in the USA and O2 in the UK. Its mobile phone was premium priced – for IIBM Institute of Business Management Examination Paper of Strategic Management example, US$599 in North America. However, in order to hit its volume targets, Apple later reduced its phone prices, though they still remained at the high end of the market. This was consistent with Apple’s long-term, high-price, high-quality strategy. But the company was moving into the massive and still-expanding global mobile telephone market where competition had been fierce for many years. And the leader in mobile telephones – Finland’s Nokia – was about to hit back at Apple, though with mixed results. But other companies, notably the Korean company Samsung and the Taiwanese company, HTC, were to have more success later. So, why was the Apple strategy risky? By 2007, Apple’s music player – the iPod – was the premium-priced, stylish market leader with around 60 per cent of world sales and the largest single contributor to Apple’s turnover. Its iTune download software had been re-developed to allow it to work with all Windows-compatible computers (about 90 percent of all PCs) and it had around 75 percent of the world music download market, the market being worth around US$1000 million per annum. Although this was only some 6 percent of the total recorded music market, it was growing fast. The rest of the market consisted of sales of CDs and DVDs direct from the leading recording companies. In 2007, Apple’s mobile telephone – the iPhone – had only just been launched. The sales objective was to sell 10 million phones in the first year: this needed to be compared with the annual mobile sales of the global market leader, Nokia, of around 350 million handsets. However, Apple had achieved what some commentators regarded as a significant technical breakthrough: the touch screen. This made the iPhone different in that its screen was no longer limited by the fixed buttons and small screens that applied to competitive handsets. As readers will be aware, the iPhone went on to beat these earlier sales estimates and was followed by a new design, the iPhone 4 in 2010. The world market leader responded by launching its own phones with touch screens. In addition, Nokia also launched a complete download music service. Referring to the new download service, Rob Wells, senior Vice President for digital music at Universal commented: ‘This is a giant leap toward where we believe the industry will end up in three or four years’ time, where the consumer will have access to the celestial jukebox through any number of devices.’ Equally, an industry commentator explained: ‘[For Nokia] it could be short-term pain for long-term gain. It will steal some of the thunder from the iPhone and tie users into the Nokia service.’ Readers will read this comment with some amazement given the subsequent history of Nokia’s smart phones that is described in Case 9.2. ‘Nokia is going to be an internet company. It is definitely a mobile company and it is making good progress to becoming an internet company as well,’ explained Olli PekkaKollasvuo, Chief Executive of Nokia. There also were hints from commentators that Nokia was likely to make a loss on its new download music service. But the company was determined to ensure that Apple was given real competition in this new and unpredictable market. IIBM Institute of Business Management Examination Paper of Strategic Management Here lay the strategic risk for Apple. Apart from the classy, iconic styles of the iPod and the iPhone, there is nothing that rivals cannot match over time. By 2007, all the major consumer electronics companies – like Sony, Philips and Panasonic – and the mobile phone manufacturers – like Nokia, Samsung and Motorola – were catching up fast with new launches that were just as stylish, cheaper and with more capacity. In addition, Apple’s competitors were reaching agreements with the record companies to provide legal downloads of music from websites. Apple’s competitive reaction As a short term measure, Apple hit back by negotiating supply contracts for flash memory for its iPod that were cheaper than its rivals. Moreover, it launched a new model, the iPhone 4 that made further technology advances. Apple was still the market leader and was able to demonstrate major increases in sales and profits from the development of the iPod and iTunes. To follow up this development, Apple launched the Apple Tablet in 2010 – again an element of risk because no one really knew how well such a product would be received or what its function really was. The second generation Apple tablet was then launched in 2011 after the success of the initial model. But there was no denying that the first Apple tablet carried some initial risks for the company. All during this period, Apple’s strategic difficulty was that other powerful companies had also recognized the importance of innovation and flexibility in the response to the new markets that Apple itself had developed. For example, Nokia itself was arguing that the markets for mobile telephones and recorded music would converge over the next five years. Nokia’s Chief Executive explained that much greater strategic flexibility was needed as a result: ‘Five or ten years ago, you would set your strategy and then start following it. That does not work anymore. Now you have to be alert every day, week and month to renew your strategy.’ If the Nokia view was correct, then the problem for Apple was that it could find its marketleading position in recorded music being overtaken by a more flexible rival – perhaps leading to a repeat of the Apple failure 20 years earlier to win against Microsoft. But at the time of updating this case, that looked unlikely. Apple had at last found the best, if risky, strategy. Questions 1. using the concepts in this chapter undertake a competitive analysis of both Apple and Nokia – who is stronger? (10) 2. What are the problems with predicting how the market and the competition will change over the next few years? What are the implications for strategy development? (10) IIBM Institute of Business Management Examination Paper of Strategic Management Caselet 2 Mr. Ashwin is the marketing manager of the cosmetics. division of the Medwin Drug Company. The company was well known as a leader in new proprietary drug and toiletry products and had a good record of profitability. The cosmetics division had been especially successful in women's toiletries and .1/4.-o..,unctitk.:s and in the introduction of new products, It always based its new-product development on market research respect to what Would appeal to women and, after almost invariably test marketing a new product in a few almost invarariably test marketing a new product in selected cities, launched it with a heavy advertising and sales promotion program. It had hoped in this way not only to get a large initial share of the markets but also to become so well entrenched that competitors. who soon copy a successful product would not dislodge it from its market share. After being cautioned by the president of Medwin Drug about the necessity for watching costs more carefully, the division manager became increasingly concerned with two opposing factors in his marketing strategy: ( 1) test marketing of new products (offering them for sale first in a few test cities with area advertising and sales programs) tended increasingly to give competitors advance information on new products, and certain competitors had been able to copy a product almost as soon as Medwin could offer it nationally and profited thereby from Medwin's advertising; and (2) national advertising and sales promotion expenses were rising so fast that a single major product failure would have an important impact on division profits, on which his annual bonus was primarily determined. On the one hand, he recognized the wisdom of test marketing, but he disliked the costs and dangers involved. On the other hand, he hardly wished to take an unknown risk of embarking on a national program until a test showed that the product did in fact have a good market demand. Yet, he wondered whether all products should be test marketed. Mr. Ashwin was asked to put this problem to his marketing department subordinates and ask them what should be done. To give the strategy some meaning, he used as a case at point the company's new hair conditioner which had been developed on the basis of promising, although preliminary, market research. He asked his sales manager whether he thought the product would succeed and what he thought his "best estimate" of sales would be. He also asked his advertising manager to give some cost estimates on launching the product. Mr. Kiran, division sales manager, thought a while, then said he was convinced that the product was a winner and that his best estimate would be sales of Rs. 5 crores per year for at least five years. Mr. Desai, the advertising manager, said that the company could launch the product for a cost of Rs. 1 crore the first year and some Rs. 25 lakhs per year thereafter. He also pointed out that the test-marketing program would cost Rs. 15 lakhs, of which half would be saved if these test cities were merely a part of a national program, and that the testing program would delay the national program for six months. But he warned Mr. Ashwin that test marketing would save the gamble of so much money on the national promotion program. At this point, Mr. Sachdev, the new marketing research manager, suggested that the group might come to a better decision if they used a proper decisionmaking technique. Question: 1. Which decision-making technique can be used in this situation? Why? (20) IIBM Institute of Business Management Examination Paper of Strategic Management Section C: Applied Theory (30 marks) 1. What are the main characteristics of strategic decisions? (15) 2. What specific entrepreneurial aspects include the strategy formation process? (15

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MIBM Global, Noida is the pioneer in providing online courses. MIBM is a private institute initiated by Shree Sathya Sai Education Trust. They also focus on offering education in every sphere that contributes to every individual's academic and economic development. The programs of MIBM Global UGC were approved in 2015 for the innovative idea of mixing education and professional growth. MIBM Global's affiliation is with KSOU, Mysore. MIBM Global accreditation is with DAC. MIBM provides comprehensive online certification courses to train the new generation of corporate executives, managers, or emerging entrepreneurs to face industry needs with appropriate global knowledge.

MIBM courses are very flexible. The academic training is adequate for the professional growth supported by leading corporate and MNCs. The courses offered at MIBM are globally valued for their education quality.

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MIBM Global online courses are UGC certified; their certified courses are given equal value as to a conventional degree. It offers UG, PG, Diploma, and other certification courses. MIBM Global's online courses and fees are mentioned in the prospectus of the Institute published on the website. Check below for MIBM Global online course details.

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• MIBM Global online BBA course is offered for three years.
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Online MBA at MIBM Global

• MIBM Global online MBA is offered for one year and also two years duration as well.
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• MIBM Global PG Diploma benefits are that the online learning makes the program hassle-free, and the syllabus of the PG Diploma is designed to help managerial candidates improve their industrially and technically skills.
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The mode of application at MIBM Global is accepted only in the offline method. The eligible students can download the form from the website or visit the institute campus to collect the application form. Here is how to apply for MIBM Global?

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• The application payment can be made through DD/ Cheque in the name of the Institute.

 MODEL MIBM EXAM QUESTION PAPER 

FINANCE MANAGEMENT Total Marks - 100 

 SECTION – A 

 Q1. Attempt all 10 (10X2=20) 

 ______ is concerned with the duties of the financial managers in the business firm. 

A. Financial Management 

B. Accounting Management 

C. Personnel Management 

D. Merger 

Financing leverage 

A. Contribution/

Earnings before interest and tax 

 B. Earnings before interest and tax/ Earnings before tax 

C. Earnings after interest and tax/ Earnings after tax 

 D. None of these 

Capital structure represents 

A. Ratio between different forms of capital 

 B. All Liabilities

C. All Assets

 D. Assets and Liabilities 

If nominal rate of return is 10% per annum and annual effective rate of interest is 10.25% per annum, determine the frequency of compounding: 

A. 1

 B. 2 

C. 3 

D. None of the above 

The bond with shorter maturity will have ------------- duration A. moderate B. higher C. lower D. average Bird in hand – argument is given by A. residuals theory B. walter model C. mm model D. gordons model When the required rate of return is less than the coupon rate the premium on the bondA. remains same B. Variable C. decline D. increases Incase of risky projects the required rate of return would generally beA. Neutral. B. Lower. C. Moderate. D. higher. Face value is the value stated on the face of the bond and is known as- A. Redemption Value. B. Per Value C. Intrinsic Value D. Market Value 

SECTION – B 2- Complete any 5 (5X8=40) 

1) The concept of financial leverage is significant, as it has a direct relation with capital structure. Do you agree? If so, substantiate your arguments. 

2) Compare and contrast NPV Vs. IRR as method of appraising capital investment. Which method is better and why? 

3) Discuss the long term source of Finance ? 

4) Write in brief about – a) Operating Leverage b) Capital Structure c) Wealth Maximization d) Profitability Index method of Capital Budgeting 

 5) Define the term “Working Capital” . On the formation of a new business what consideration are taken in account in estimating the amount of working capital needed?

 6) Explain the inter relationship amount financing , investment and dividend distribution decision of financial Management 

SECTION - C

 Note: Attempt both these questions Total Marks: 40

 1. ABC has emerged as India’s most admired company ahead of Hindustan Unilever, ITC, and Infosys says global management consultancy Hay Group. ABC replaced last year’s winner group company Tata Steel by scoring highest on parameters such as corporate governance, financial soundness, and talent management. Two criteria, in particular, Leadership, and Creating Shareholder Value separated the winners. 

a) How do you think effective interaction between HR and finance department of a firm helps in achieving its skills? 

b) Do you think that ABC has preferred the profit maximization approach over the wealth maximization approach? 

2) XCL was established in 1965, operates from 500 different locations, including refineries, terminals, LPG plants, aviation service facilities, etc. They developed 

a Lotus Notes workflow tool and deployed it across the organization so that any capital investment proposal from any operating location in the country can be routed to relevant reviewers and approving authorities. With the implementation of the new online system, the total cost savings as a result of reduced man-hours amounts to about Rs 25 lakh per annum. 

a) What do you think would have been the complexities involved in implementing this new project at XCL? 

b) What are the various phases in the capital budgeting process? To what extent do you believe that automation can ease out the process

MIBM GLOBAL MANAGERIAL ECONOMICS CASE STUDY MODEL

CASE 1: The case discusses India’s demonetization in 2016 which resulted in the scrapping of high value currency notes of Rs. 500 and Rs. 1,000. This was the third time in the history of India that the government had junked notes of high denomination to attack black money. The primary objectives of the 2016 demonetization were to curb the circulation of counterfeit notes in the economy along with removing black money, corruption, and stopping funding of activities of terrorism. Though the move was intended to curb illicit activities, it ended up causing chaos among the common people of the country and suffering to small businesses and traders due to the cash crunch. There were serpentine queues of people outside banks and ATMs to exchange the junked notes and withdraw new currency of Rs. 500 and Rs. 2,000. 

1. Give your View on Chaos, Confusion, Fear and Bright side of demonetization? 

 2. Wave of demonetization across the world? 

CASE 2: This case discusses the Foreign Direct Investment (FDI) reforms in the Retail sector in India. In 2015, changes made in the retail sector aimed at further relaxing and simplifying the process of foreign investment in the country. The case talks about the history of FDI in retail followed by the first change in the retail sector in 1997, when FDI up to 100% was allowed under the government route in cash and carry (wholesale) trade. The impact of the change was positive and led to series of reforms over the years. The FDI changes in 2012 in single brand and multi-brand were termed as major changes in the retail industry. These reforms led to a transition in the retail industry in India. While the 1990s were dominated by mom-and-pop stores, various international brands like Gap, Zara, Fendi, Giorgio Armani, Versace, DKNY, Diesel, etc. had established a presence in the country by 2016.

1. Write in detail about FDI reforms in single-brand retail and multi-brand retail

ONGOING MIBM MBA MARKETING MANAGEMENT CASE STUDY ANSWER

1. In 1950, Chitale Bandhu Mithaiwale, a small family-owned sweet and savory snacks shop, was founded in Pune, India. In 2020, the fourth-generation members of the owner’s family ran the business but the small local shop had become a prominent brand in India and abroad. In the highly competitive Indian sweets market, where many powerful Indian and international players were present, the brand was successful due to its focus on product quality and product innovation, efficient supply chain management, and process automation. The company had chalked out an ambitious growth plan for the future too.

 A. What are the success factors of this Business? 

B. Analyzes its present growth strategy with respect to its business environment and today’s scenario? 

C. What should be the marketing mix of the company in today’s competitive scenario 2. Hindustan 

Unilever Limited (HUL) to reach inaccessible markets. In 2003, HUL had changed its strategy toward rural markets to arrest the de-growth in sales. As against its earlier strategy of each business division dealing with the rural market on an individual basis, the multinational adopted a single organizational-push approach to achieve greater penetration and sales. HUL planned to reach 235,000 villages, up from 85,000 villages in 2003. It planned to reach villages with a population of less than 2,000. This would help the company penetrate deeper into the market, which would eventually lead to better sales. The case explores how channel design decisions are taken, the various steps to be followed in the channel design process, and the decision to be made in every process. and to identify and evaluate major channel alternatives. 

 A. Kindly illustrate the channel design process in this case ?

 B. What will be the best distribution channel which should be followed 

MIBM GLOBAL MBA CASE STUDY SOLUTION MODEL

CASE: 1 Ajay, 23 year old, fresh MBA with HR, starts his career has a junior HR executive at Raj Manufacturing House. His boss is a simple B.Com. Degree holder with 4 years of handy experience. He does not like Ajay’s joining the company and therefore tortures him by different ways. He wants Ajay to resign so he almost harasses him by playing politics in background. Ajay comes to know about this. 

 1. If you were a friend, what advice would you give him?

 2. What do you think is the reason for the boss’ negative behavior? 

 CASE: 2 Organizational learning and learning within organizations through four short film clips. The film clips discuss the need to let people make mistakes and learn from these errors and the need to have a culture that permits mistakes, especially when the organization seeks to empower employees. Employees who take necessary risks are bound to make mistakes sometimes ‐ what is important is that they do not make the same mistake again. Learning is the process of acquiring knowledge through experience which leads to an enduring change in behaviour. Ultimately, that behaviour should manifest in better organizational decision making, improved productivity, better performance etc. An organisation which encourages and facilitates the learning and development of people at all levels of the organisation, values the learning and simultaneously transforms itself, is deemed a learning organization. 

1. How does the organization and its employees meet this challenge ?