Sunday 31 July 2022

FINANCE MANAGEMENT IIBMS EXAM QUESTION AND ANSWER PROVIDED

 FINANCE MANAGEMENT IIBMS EXAM QUESTION AND ANSWER PROVIDED

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com


The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

1

N.B.: 1) Attempt any four cases (20 Marks Each)

CASE: 01 COOKING LPG LTD DETERMINATION OF WORKING CAPTIAL

Introduction

Cooking LPG Ltd, Gurgaon, is a private sector firm dealing in the bottling and supply of domestic LPG for household consumption since 1995. The firm has a network of distributors in the districts of Gurgaon and Faridabad. The bottling plant of the firm is located on National Highway – 8 (New Delhi – Jaipur), approx. 12 kms from Gurgaon. The firm has been consistently performing we.” and plans to expand its market to include the whole National Capital Region.

The production process of the plant consists of receipt of the bulk LPG through tank trucks, storage in tanks, bottling operations and distribution to dealers. During the bottling process, the cylinders are subjected to pressurized filling of LPG followed by quality control and safety checks such as weight, leakage and other defects. The cylinders passing through this process are sealed and dispatched to dealers through trucks. The supply and distribution section of the plant prepares the invoice which goes along with the truck to the distributor.

Statement of the Problem :

Mr. I. M. Smart, DGM(Finance) of the company, was analyzing the financial performance of the company during the current year. The various profitability ratios and parameters of the company indicated a very satisfactory performance. Still, Mr. Smart was not fully content-specially with the management of the working capital by the company. He could recall that during the past year, in spite of stable demand pattern, they had to, time and again, resort to bank overdrafts due to non-availability of cash for making various payments. He is aware that such aberrations in the finances have a cost and adversely affects the performance of the company. However, he was unable to pinpoint the cause of the problem.

He discussed the problem with Mr. U.R. Keenkumar, the new manager (Finance). After critically examining the details, Mr. Keenkumar realized that the working capital was hitherto estimated only as approximation by some rule of thumb without any proper computation based on sound financial policies and, therefore, suggested a reworking of the working capital (WC) requirement. Mr. Smart assigned the task of determination of WC to him.

Profile of Cooking LPG Ltd.

1) Purchases : The company purchases LPG in bulk from various importers ex-Mumbai and Kandla, @ Rs. 11,000 per MT. This is transported to its Bottling Plant at Gurgaon through 15 MT capacity tank trucks (called bullets), hired on annual contract basis. The average transportation cost per bullet ex-either location is Rs. 30,000. Normally, 2 bullets per day are received at the plant. The company make payments for bulk supplies once in a month, resulting in average time-lag of 15 days.

2) Storage and Bottling : The bulk storage capacity at the plant is 150 MT (2 x 75 MT storage tanks) and the plant is capable of filling 30 MT LPG in cylinders per day. The plant operates for 25 days per month on an average. The desired level of inventory at various stages is as under.

 LPG in bulk (tanks and pipeline quantity in the plant) – three days average production / sales.

 Filled Cylinders – 2 days average sales.

 Work-in Process inventory – zero.

3) Marketing : The LPG is supplied by the company in 12 kg cylinders, invoiced @ Rs. 250 per cylinder. The rate of applicable sales tax on the invoice is 4 per cent. A commission of Rs. 15 per cylinder is paid to the distributor on the invoice itself. The filled cylinders are delivered on company’s expense at the distributor’s godown, in exchange of equal number of empty cylinders. The deliveries are made in truck-loads only, the capacity of each truck being 250 cylinders. The distributors are required to pay for deliveries through bank draft. On receipt of the draft, the cylinders are normally dispatched on the same day. However, for every truck purchased on pre-paid basis, the company extends a credit of 7 days to the distributors on one truck-load.

4) Salaries and Wages : The following payments are made :

 Direct labour – Re. 0.75 per cylinder (Bottling expenses) – paid on last day of the month.

The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

2

 Security agency – Rs. 30,000 per month paid on 10th of subsequent month.

 Administrative staff and managers – Rs. 3.75 lakh per annum, paid on monthly basis on the last working day.

5) Overheads :

 Administrative (staff, car, communication etc) – Rs. 25,000 per month – paid on the 10th of subsequent month.

 Power (including on DG set) – Rs. 1,00,000 per month paid on the 7th Subsequent month.

 Renewal of various licenses (pollution, factory, labour CCE etc.) – Rs. 15,000 per annum paid at the beginning of the year.

 Insurance – Rs. 5,00,000 per annum to be paid at the beginning of the year.

 Housekeeping etc – Rs. 10,000 per month paid on the 10th of the subsequent month.

 Regular maintenance of plant – Rs. 50,000 per month paid on the 10th of every month to the vendors. This includes expenditure on account of lubricants, spares and other stores.

 Regular maintenance of cylinders (statutory testing) – Rs. 5 lakh per annum – paid on monthly basis on the 15th of the subsequent month.

 All transportation charges as per contracts – paid on the 10th subsequent month.

 Sales tax as per applicable rates is deposited on the 7th of the subsequent month.

6) Sales : Average sales are 2,500 cylinders per day during the year. However, during the winter months (December to February), there is an incremental demand of 20 per cent.

7) Average Inventories : The average stocks maintained by the company as per its policy guidelines :

 Consumables (caps, ceiling material, valves etc) – Rs. 2 lakh. This amounts to 15 days consumption.

 Maintenance spares – Rs. 1 lakh

 Lubricants – Rs. 20,000

 Diesel (for DG sets and fire engines) – Rs. 15,000

 Other stores (stationary, safety items) – Rs. 20,000

8) Minimum cash balance including bank balance required is Rs. 5 lakh.

9) Additional Information for Calculating Incremental Working Capital During Winter.

 No increase in any inventories take place except in the inventory of bulk LPG, which increases in the same proportion as the increase of the demand. The actual requirements of LPG for additional supplies are procured under the same terms and conditions from the suppliers.

 The labour cost for additional production is paid at double the rate during wintes.

 No changes in other administrative overheads.

 The expenditure on power consumption during winter increased by 10 per cent. However, during other months the power consumption remains the same as the decrease owing to reduced production is offset by increased consumption on account of compressors /Acs.

 Additional amount of Rs. 3 lakh is kept as cash balance to meet exigencies during winter.

 No change in time schedules for any payables / receivables.

 The storage of finished goods inventory is restricted to a maximum 5,000 cylinders due to statutory requirements.

Suppose you are Mr.Keen Kumar, the new manager. What steps will you take for the growth of Cooking LPG Ltd.?

The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

3

CASE : 2 M/S HI-TECH ELECTRONICS

M/s. Hi – tech Electronics, a consumer electronics outlet, was opened two years ago in Dwarka, New Delhi. Hard work and personal attention shown by the proprietor, Mr. Sony, has brought success. However, because of insufficient funds to finance credit sales, the outlet accepted only cash and bank credit cards. Mr. Sony is now considering a new policy of offering installment sales on terms of 25 per cent down payment and 25 per cent per month for three months as well as continuing to accept cash and bank credit cards.

Mr. Sony feels this policy will boost sales by 50 percent. All the increases in sales will be credit sales. But to follow through a new policy, he will need a bank loan at the rate of 12 percent. The sales projections for this year without the new policy are given in Exhibit 1.

Exhibit 1 Sales Projections and Fixed costs

Month

Projected sales without instalment option

Projected sales with instalment option

January

Rs. 6,00,000

Rs. 9,00,000

February

4,00,000

6,00,000

March

3,00,000

4,50,000

April

2,00,000

3,00,000

May

2,00,000

3,00,000

June

1,50,000

2,25,000

July

1,50,000

2,25,000

August

2,00,000

3,00,000

September

3,00,000

4,50,000

October

5,00,000

7,50,000

November

5,00,000

15,00,000

December

8,00,000

12,00,000

Total Sales

48,00,000

72,00,000

Fixed cost

2,40,000

2,40,000

He further expects 26.67 per cent of the sales to be cash, 40 per cent bank credit card sales on which a 2 per cent fee is paid, and 33.33 per cent on installment sales. Also, for short term seasonal requirements, the film takes loan from chit fund to which Mr. Sony subscribes @ 1.8 per cent per month.

Their success has been due to their policy of selling at discount price. The purchase per unit is 90 per cent of selling price. The fixed costs are Rs. 20,000 per month. The proprietor believes that the new policy will increase miscellaneous cost by Rs. 25,000.

The business being cyclical in nature, the working capital finance is done on trade – off basis. The proprietor feels that the new policy will lead to bad debts of 1 per cent.

(a) As a financial consultant, advise the proprietor whether he should go for the extension of credit facilities.

(b) Also prepare cash budget for one year of operation of the firm, ignoring interest. The minimum desired cash balance & Rs. 30,000, which is also the amount the firm has on January 1. Borrowings are possible which are made at the beginning of a month and repaid at the end when cash is available.

The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

4

CASE : 3 SMOOTHDRIVE TYRE LTD

Smoothdrive Tyre Ltd manufacturers tyres under the brand name “Super Tread’ for the domestic car market. It is presently using 7 machines acquired 3 years ago at a cost of Rs. 15 lakh each having a useful life of 7 years, with no salvage value.

After extensive research and development, Smoothdrive Tyre Ltd has recently developed a new tyre, the ‘Hyper Tread’ and must decide whether to make the investments necessary to produce and market the Hyper Tread. The Hyper Tread would be ideal for drivers doing a large amount of wet weather and off road driving in addition to normal highway usage. The research and development costs so far total Rs. 1,00,00,000. The Hyper Tread would be put on the market beginning this year and Smoothdrive Tyrs expects it to stay on the market for a total of three years. Test marketing costing Rs. 50,00,000, shows that there is significant market for a Hyper Tread type tyre.

As a financial analyst at Smoothdrive Tyre, Mr. Mani asked by the Chief Financial Officer (CFO), Mr. Tyrewala to evaluate the Hyper-Tread project and to provide a recommendation or whether or not to proceed with the investment. He has been informed that all previous investments in the Hyper Tread project are sunk costs are only future cash flows should be considered. Except for the initial investments, which occur immediately, assume all cash flows occur at the year-end.

Smoothedrive Tyre must initially invest Rs. 72,00,00,000 in production equipments to make the Hyper Tread. They would be depreciated at a rate of 25 per cent as per the written down value (WDV) method for tax purposes. The new production equipments will allow the company to follow flexible manufacturing technique, that is both the brands of tyres can be produced using the same equipments. The equipments is expected to have a 7-year useful life and can be sold for Rs. 10,00,000 during the fourth year. The company does not have any other machines in the block of 25 per cent depreciation. The existing machines can be sold off at Rs. 8 lakh per machine with an estimated removal cost of one machine for Rs. 50,000.

Operating Requirements

The operating requirements of the existing machines and the new equipment are detailed in Exhibits 11.1 and 11.2 respectively.

Exhibit 11.1 Existing Machines

 Labour costs (expected to increase 10 per cent annually to account for inflation) :

(a) 20 unskilled labour @ Rs. 4,000 per month

(b) 20 skilled personnel @ Rs. 6,000 per month.

(c) 2 supervising executives @ Rs. 7,000 per month.

(d) 2 maintenance personnel @ Rs. 5,000 per month.

 Maintenance cost :

Years 1-5 : Rs. 25 lakh

Years 6-7 : Rs. 65 lakh

 Operating expenses : Rs. 50 lakh expected to increase at 5 per cent annually.

 Insurance cost / premium :

Year 1 : 2 per cent of the original cost of machine

After year 1 : Discounted by 10 per cent.

Exhibit 11.2 New production Equipment

 Savings in cost of utilities : Rs. 2.5 lakh

 Maintenance costs :

Year 1 – 2 : Rs. 8 lakh

Year 3 – 4 : Rs. 30 lakh

 Labour costs :

9 skilled personnel @ Rs. 7,000 per month

1 maintenance personnel @ Rs. 7,000 per month.

The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

5

 Cost of retrenchment of 34 personnel : (20 unskilled, 11 skilled, 2 supervisors and 1 maintenance personnel) : Rs. 9,90,000, that is equivalent to six months salary.

 Insurance premium

Year 1 : 2 per cent of the purchase cost of machine

After year 1 : Discounted by 10 per cent.

The opening expenses do not change to any considerable extent for the new equipment and the difference is negligible compared to the scale of operations.

Smoothdrive Tyre intends to sell Hyper Tread of two distinct markets :

1. The original equipment manufacturer (OEM) market : The OEM market consists primarily of the large automobile companies who buy tyres for new cars. In the OEM market, the Hyper Tread is expected to sell for Rs. 1,200 per tyre. The variable cost to produce each Hyper Tread is Rs. 600.

2. The replacement market : The replacement market consists of all tyres purchased after the automobile has left the factory. This markets allows higher margins and Smoothdrive Tyre expects to sell the Hyper Tread for Rs. 1.500 per tyre. The variable costs are the same as in the OEM market.

Smoothdrive Tyre expects to raise prices by 1 percent above the inflation rate.

The variable costs will also increase by 1 per cent above the inflation rate. In addition, the Hyper Tread project will incur Rs. 2,50,000 in marketing and general administration cost in the first year which are expected to increase at the inflation rate in subsequent years.

Smoothdrive Tyre’s corporate tax rate is 35 per cent. Annual inflation is expected to remain constant at 3.25 per cent. Smoothdrive Tyre uses a 15 per cent discount rate to evaluate new product decisions.

The Tyre Market

Automotive industry analysts expect automobile manufacturers to have a production of 4,00,000 new cars this year and growth in production at 2.5 per year onwards. Each new car needs four new tyres (the spare tyres are undersized and fall in a different category) Smoothdrive Tyre expects the Hyper Tread to capture an 11 per cent share of the OEM market.

The industry analysts estimate that the replacement tyre market size will be one crore this year and that it would grow at 2 per cent annually. Smoothdrive Tyre expects the Hyper Tread to capture an 8 per cent market share.

You also decide to consider net working capital (NWC) requirements in this scenario. The net working capital requirement will be 15 per cent of sales. Assume that the level of working capital is adjusted at the beginning of the year in relation to the expected sales for the year. The working capital is to be liquidated at par, barring an estimated loss of Rs. 1.5 crore on account of bad debt. The bad debt will be a tax-deductible expenses.

As a finance analyst, prepare a report for submission to the CFO and the Board of Directors, explaining to them the feasibility of the new investment.

The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

6

CASE : 4 COMPUTATION OF COST OF CAPITAL OF PALCO LTD

In October 2003, Neha Kapoor, a recent MBA graduate and newly appointed assistant to the Financial Controller of Palco Ltd, was given a list of six new investment projects proposed for the following year. It was her job to analyse these projects and to present her findings before the Board of Directors at its annual meeting to be held in 10 days. The new project would require an investment of Rs. 2.4 crore.

Palco Ltd was founded in 1965 by Late Shri A. V. Sinha. It gained recognition as a leading producer of high quality aluminum, with the majority of its sales being made to Japan. During the rapid economic expansion of Japan in the 1970s, demand for aluminum boomed, and palco’s sales grew rapidly. As a result of this rapid growth and recognition of new opportunities in the energy market, Palco began to diversify its products line. While retaining its emphasis on aluminum production, it expanded operations to include uranium mining and the production of electric generators, and finally, it went into all phases of energy production. By 2003, Palco’s sales had reached Rs. 14 crore level, with net profit after taxes attaining a record of Rs. 67 lakh.

As Palco expanded its products line in the early 1990s, it also formalized its caital budgeting procedure. Until 1992, capital investment projects were selected primarily on the basis of the average return on investment calculations, with individual departments submitting these calculations for projects falling within their division. In 1996, this procedure was replaced by one using present value as the decision making criterion. This change was made to incorporate cash flows rather than accounting profits into the decision making analysis, in addition to adjusting these flows for the time value of money. At the time, the cost of capital for Palco was determined to be 12 per cent, which has been used as the discount rate for the past 5 years. This rate was determined by taking a weighted average cost Palco had incurred in raising funds from the capital market over the previous 10 years.

It had originally been Neha’s assignment to update this rate over the most recent 10-year period and determine the net present value of all the proposed investment opportunities using this newly calculated figure. However, she objected to this procedure, stating that while this calculation gave a good estimate of “the past cost” of capital, changing interest rates and stock prices made this calculation of little value in the present. Neha suggested that current cost of raising funds in the capital market be weighted by their percentage mark-up of the capital structure. This proposal was received enthusiastically by the Financial Controller of the Palco, and Neha was given the assignment of recalculating Palco’s cost of capital and providing a written report for the Board of Directors explaining and justifying this calculation.

To determine a weighted average cost of capital for Palco, it was necessary for Neha to examine the cost associated with each source of funding used. In the past, the largest sources of funding had been the issuance of new equity shares and internally generated funds. Through conversations with Financial Controller and other members of the Board of Directors, Neha learnt that the firm, in fact, wished to maintain its current financial structure as shown in Exhibit 1.

Exhibit 1 Palco Ltd Balance Sheet for Year Ending March 31, 2003

Assets

Liabilities and Equity

Cash

Accounts receivable

Inventories

Total current assets

Net fixed assets

Goodwill

Total assets

Rs. 90,00,000

3,10,00,000

1,20,00,000

5,20,00,000

19,30,00,000

70,00,000

25,20,00,000

Accounts payable

Short-term debt

Accrued taxes

Total current liabilities

Long-term debt

Preference shares

Retained earnings

Equity shares

Total liabilities and equity shareholders fund

Rs. 8,50,000

1,00,000

11,50,000

1,20,00,000

7,20,00,000

4,80,00,000

1,00,00,000

11,00,000

25,20,00,000

She further determined that the strong growth patterns that Palco had exhibited over the last ten years were expected to continue indefinitely because of the dwindling supply of US and Japanese domestic oil and the growing

The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

7

importance of other alternative energy resources. Through further investigations, Neha learnt that Palco could issue additional equity share, which had a par value of Rs. 25 pre share and were selling at a current market price of Rs. 45. The expected dividend for the next period would be Rs. 4.4 per share, with expected growth at a rate of 8 percent per year for the foreseeable future. The flotation cost is expected to be on an average Rs. 2 per share.

Preference shares at 11 per cent with 10 years maturity could also be issued with the help of an investment banker with an investment banker with a per value of Rs. 100 per share to be redeemed at par. This issue would involve flotation cost of 5 per cent.

Finally, Neha learnt that it would be possible for Palco to raise an additional Rs. 20 lakh through a 7 – year loan from Punjab National Bank at 12 per cent. Any amount raised over Rs. 20 lakh would cost 14 per cent. Short-term debt has always been usesd by Palco to meet working capital requirements and as Palco grows, it is expected to maintain its proportion in the capital structure to support capital expansion. Also, Rs. 60 lakh could be raised through a bond issue with 10 years maturity with a 11 percent coupon at the face value. If it becomes necessary to raise more funds via long-term debt, Rs. 30 lakh more could be accumulated through the issuance of additional 10-year bonds sold at the face value, with the coupon rate raised to 12 per cent, while any additional funds raised via long-term debt would necessarily have a 10 – year maturity with a 14 per cent coupon yield. The flotation cost of issue is expected to be 5 per cent. The issue price of bond would be Rs. 100 to be redeemed at par.

In the past, Palco had calculated a weighted average of these sources of funds to determine its cost of capital. In discussion with the current Financial Controller, the point was raised that while this served as an appropriate calculation for external funds, it did not take into account the cost of internally generated funds. The Financial Controller agreed that there should be some cost associated with retained earnings and need to be incorporated in the calculations but didn’t have any clue as to what should be the cost.

Palco Ltd is subjected to the corporate tax rate of 40 per cent.

From the facts outlined above, what report would Neha submit to the Board of Directors of palco Ltd ?

The Indian Institute Of Business Management & Studies

Subject: Finance Management. Marks: 100

8

CASE : 5 – ARQ LTD

ARQ Ltd is an Indian company based in Greater Noida, which manufactures packaging materials for food items. The company maintains a present fleet of five fiat cars and two Contessa Classic cars for its chairman, general manager and five senior managers. The book value of the seven cars is Rs. 20,00,000 and their market value is estimated at Rs. 15,00,000. All the cars fall under the same block of depreciation @ 25 per cent.

A German multinational company (MNC) BYR Ltd, has acquired ARQ Ltd in all cash deal. The merged company called BYR India Ltd is proposing to expand the manufacturing capacity by four folds and the organization structure is reorganized from top to bottom. The German MNC has the policy of providing transport facility to all senior executives (22) of the company because the manufacturing plant at Greater Noida was more than 10 kms outside Delhi where most of the executives were staying.

Prices of the cars to be provided to the Executives have been as follows :

Manager (10)

Santro King

Rs. 3,75,000

DGM and GM (5)

Honda City

6,75,000

Director (5)

Toyota Corolla

9,25,000

Managing Director (1)

Sonata Gold

13,50,000

Chairman (1)

Mercedes benz

23,50,000

The company is evaluating two options for providing these cars to executives

Option 1 : The company will buy the cars and pay the executives fuel expenses, maintenance expenses, driver allowance and insurance (at the year – end). In such case, the ownership of the car will lie with the company. The details of the proposed allowances and expenditures to be paid are as follows :

a) Fuel expense and maintenance Allowances per month

Particulars

Fuel expenses

Maintenance allowance

Manager

DGM and GM

Director

Managing Director

Chairman

Rs. 2,500

5,000

7,500

12,000

18,000

Rs. 1,000

1,200

1,800

3,000

4,000

b) Driver Allowance : Rs. 4,000 per month (Only Chairman, Managing Director and Directors are eligible for driver allowance.)

c) Insurance cost : 1 per cent of the cost of the car.

The useful life for the cars is assumed to be five years after which they can be sold at 20 per cent salvage value. All the cars fall under the same block of depreciation @ 25 per cent using written down method of depreciation. The company will have to borrow to finance the purchase from a bank with interest at 14 per cent repayable in five annual equal instalments payable at the end of the year.

Option 2 : ORIX, The fleet management company has offered the 22 cars of the same make at lease for the period of five years. The monthly lease rentals for the cars are as follows (assuming that the total of monthly lease rentals for the whole year are paid at the end of each year.

Santro Xing Rs. 9,125

Honda City 16,325

Toyota Corolla 27,175

Sonata Gold 39,250

Mercedes Benz 61,250

Under this lease agreement the leasing company, ORIX will pay for the fuel, maintenance and driver expenses for all the cars. The lessor will claim the depreciation on the cars and the lessee will claim the lease rentals against the taxable income. BYR India Ltd will have to hire fulltime supervisor (at monthly salary of Rs. 15,000 per month) to manage the fleet of cars hired on lease. The company will have to bear additional miscellaneous expense of Rs. 5,000 per month for providing him the PC, mobioe phone and so on.

The company’s effective tax rate is 40 per cent and its cost of capital is 15 per cent.

Analyse the financial viability of the two options. Which option would you recommend ? Why ?

BUSINESS ENVIRONMENT XIBMS MBA EXAM QUESTION AND ANSWER PROVIDED

 BUSINESS ENVIRONMENT XIBMS MBA EXAM QUESTION AND ANSWER PROVIDED

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Business Environment

 

Note: Attempt any five questions (question no. 1. is compulsory)

1. Attempt any four of the following questions:

(a) Explain the relevance of ecological issues to business environment.

(b) Analyze the social responsibility of business towards employees.

(c) State the basic objectives of regulating business.

(d) Describe the basic instruments of fiscal policy in lndia

(e) State various measures for the prevention and settlement of the industrial disputes.

(f) Explain the thrust areas of the new economic policy.

2. Discuss how does the environment acts as a stimulant to business.Analyse why business often does little for physical environment preservation despite the fact that it is significant for business activity.

3. Analyze the fourfold role of the government in business. Also explain in what respects the role of government has been redefined in lndia during the 1990s.

4. "The Industrial Policy of 1991 makes a clear departure from the Industrial Policy of 1956" Comment.

5. Discuss the various forms of foreign capital flows. Do you think entering o{ MNC's in less developed countries is risky ?

6. Describe the recent export promotion measures of the Government of India.

7. Write short notes on any two of the following:

(a) Political and legal environment of business

(b) Nehru - Mahalanobis strategy of development

(c) Financial reforms in India

(d) Merits of globalisation from the point of view of India’s s economic development

 

INTERNATIONAL BUSINESS IIBMS EXAM QUESTION AND ANSWER PROVIDED

 INTERNATIONAL BUSINESS IIBMS EXAM QUESTION AND ANSWER PROVIDED

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

The Indian Institute of Business Management & Studies

Subject: International Business Marks: 100

Note: Solve any 4 Cases Study’s

CASE: I ARROW AND THE APPAREL INDUSTRY

Ten years ago, Arvind Clothing Ltd., a subsidiary of Arvind Brands Ltd., a member of the Ahmedabad

based Lalbhai Group, signed up with the 150- year old Arrow Company, a division of Cluett Peabody

& Co. Inc., US, for licensed manufacture of Arrow shirts in India. What this brought to India was not

just another premium dress shirt brand but a new manufacturing philosophy to its garment industry

which combined high productivity, stringent in-line quality control, and a conducive factory

ambience.

Arrow’s first plant, with a 55,000 sq. ft. area and capacity to make 3,000 to 4,000 shirts a day, was

established at Bangalore in 1993 with an investment of Rs 18 crore. The conditions inside—with

good lighting on the workbenches, high ceilings, ample elbow room for each worker, and plenty of

ventilation, were a decided contrast to the poky, crowded, and confined sweatshops characterising

the usual Indian apparel factory in those days. It employed a computer system for translating the

designed shirt’s dimensions to automatically mark the master pattern for initial cutting of the fabric

layers. This was installed, not to save labour but to ensure cutting accuracy and low wastage of cloth.

The over two-dozen quality checkpoints during the conversion of fabric to finished shirt was unique

to the industry. It is among the very few plants in the world that makes shirts with 2 ply 140s and 3

ply 100s cotton fabrics using 16 to 18 stitches per inch. In March 2003, the Bangalore plant could

produce stain-repellant shirts based on nanotechnology.

The reputation of this plant has spread far and wide and now it is loaded mostly with export orders

from renowned global brands such as GAP, Next, Espiri, and the like. Recently the plant was

identified by Tommy Hilfiger to make its brand of shirts for the Indian market. As a result, Arvind

Brands has had to take over four other factories in Bangalore on wet lease to make the Arrow brand

of garments for the domestic market.

In fact, the demand pressure from global brands which want to outsource form Arvind Brands is so

great that the company has had to set up another large factory for export jobs on the outskirts of

Bangalore. The new unit of 75,000 sq. ft. has cost Rs 16 crore and can turn out 8,000 to 9,000 shirts

per day. The technical collaborators are the renowned C&F Italia of Italy.

Among the cutting edge technologies deployed here are a Gerber make CNC fabric cutting machine,

automatic collar and cuff stitching machines, pneumatic holding for tasks like shoulder joining, threat

trimming and bottom hemming, a special machine to attach and edge stitch the back yoke, foam

finishers which use air and steam to remove creases in the finished garment, and many others. The

stitching machines in this plant can deliver up to 25 stitches per inch. A continuous monitoring of the

production process in the entire factory is done through a computerised apparel production

management system, which is hooked to every machine. Because of the use of such technology, this

plant will need only 800 persons for a capacity which is three times that of the first plant which

employs 580 persons.

Exports of garments made for global brands fetched Arvind Brands over Rs 60 crore in 2002, and

this can double in the next few years, when the new factory goes on full stream. In fact, with the

The Indian Institute of Business Management & Studies

Subject: International Business Marks: 100

lifting of the country-wise quota regime in 2005, there will be surge in demand for high quality

garments from India and Arvind is already considering setting up two more such high tech exportoriented

factories.

It is not just in the area of manufacture but also retailing that the Arrow brand brought a wind of

change on the Indian scene. Prior to its coming, the usual Indian shirt shop used to be a clutter of

racks with little by way of display. What Arvind Brands did was to set up exclusive showrooms for

Arrow shirts in which the functional was combined with aesthetic. Stuffed racks and clutter

eschewed. The product were displayed in such a manner the customer could spot their qualities from

a distance. Of course, today this has become standard practice with many other brands in the

country, but Arrow showed the way. Arrow today has the largest network of 64 exclusive outlets

across India. It is also present in 30 retail chains. It branched into multi-brand outlets in 2001, and is

present in over 200 select outlets.

From just formal dress shirts in the beginning, the product range of Arvind Brands has expanded in

the last ten years to include casual shirts, T-shirts, and trousers. In the pipeline are light jackets and

jeans engineered for the middle-aged paunch. Arrow also tied up with the renowned Italian designer,

Renato Grande, who has worked with names like Versace and Marlboro, to design its Spring /

Summer Collection 2003. The company has also announced its intention to license the Arrow brand

for other lifestyle accessories like footwear, watches, undergarments, fragrances, and leather goods.

According to Darshan Mehta, President, Arvind Brands Ltd., the current turnover at retail prices of

the Arrow brand in India is about Rs 85 crore. He expects the turnover to cross Rs 100 crore in the

next few years, of which about 15 per cent will be from the licensed non-clothing products.

In 2005, Arvind Brands launched a major retail initiative for all its brands. Arvind Brands licensed

brands (Arrow, Lee and Wrangler) had grown at a healthy 35 per cent rate in 2004 and the company

planned to sustain the growth by increasing their retail presence. Arvind Brands also widened the

geographical presence of its home-grown brands, such as Newport and Ruf-n Tuf, targeting small

towns across India. The company planned to increase the number of outlets where its domestic

brands would be available, and draw in new customers for readymades. To improve its presence in

the high-end market, the firm started negotiating with an international brand and is likely to launch

the brand.

The company has plans to expand its retail presence of Newport Jeans, from 1200 outlets across 480

towns to 3000 outlets covering 800 towns.

For a company ranked as one of the world’s largest manufactures of denim cloth and owners of

world famous brands, the future looks bright and certain for Arvind Brands Ltd.

Company profile

Name of the Company :Arvind Mills

Year of Establishment :1931

Promoters : Three brothers--Katurbhai, Narottam Bhai, and Chimnabhai

Divisions :Arvind Mills was split in 1993 into Units—textiles, telecom and garments.

Arvind Ltd. (textile unit) is 100 per cent subsidiary of Arvind Mills.

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Growth Strategy :Arvind Mills has grown through buying-up of sick units, going global and

acquisition of German and US brand names.

Questions

1. Why did Arvind Mills choose globalization as the major route to achieve growth when the

domestic market was huge?

2. How does lifting of ‘Country-wise quota regime’ help Arvind Mills?

3. What lessons can other Indian businesses learn form the experience of Arvind Mills?

CASE: II THE ECONOMY OF KENYA

Kenya’ economy has been beset by high rates of unemployment and underemployment for many

years. But at no time has it been more significant and more politically dangerous than in the late

1990s as an authoritarian beset by corruption, cronyism and economic plunder threatened the

economic stability of this once proud nation. Yet Kenya still has great potential. Located in East

Africa, it has a diverse geographic and climatic endowment. Three-fifths of the nation is semiarid

desert (mostly in the north), and the resulting infertility of this land has dictated the location of 85

per cent of the population (30 million in 2000) and almost all economic activity in the southern twofifths

of the country. Kenya’s rapidly growing population is composed of many tribes and is

extremely heterogeneous (including traditional herders, subsistence and commercial farmers, Arab

Muslims, and cosmopolitan residents of Nairobi). The standard of living at least in major cities, is

relatively high compared to the average of other sub-Saharan African countries.

However, widespread poverty (per capita US$360), high unemployment, and growing income

inequality make Kenya a country of economic as well as geographic diversity. Agriculture is the most

important economic activity. About three quarters of the population still lives in rural areas and

about 7 million workers are employed in agriculture, accounting for over two-thirds of the total

workforce.

Despite many changes in the democratic system, including the switch from a federal to a republican

government, the conversion of the prime ministerial system into a presidential one, the transition to

a unicameral legislature, and the creation of a one-party state, Kenya has displayed relatively high

political stability (by African standards) since gaining independence from Britain in 1963. Since

independence, there have been only two presidents. However, this once stable and prosperous

capitalist nation has witnessed widespread ethnic violence and political upheavals since 1992 as a

deteriorating economy, unpopular one-party rule, and charges of government corruption create a

tense situation.

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An expansionary economic policy characterised by large public investments, support of small

agricultural production units, and incentives for private (domestic and foreign) industrial investment

played an important role in the early 7 per cent rate of GDP growth in the first decade after

independence. In the following seven years (1973-80), the oil crisis let to a lower GDP growth to an

annual rate of 5 per cent. Along with the oil price shock, lack of adequate domestic saving and

investment slowed the growth of the economy. Various economic policies designed to promote

industrial growth led to a neglect of agriculture and a consequent decline in farm prices, farm

production, and farmer incomes. As peasant farmers became poorer, more migrated to Nairobi,

swelling an already overcrowded city and pushing up an existing high rate of urban unemployment.

Very high birthrates along with a steady decline in death rates (mainly through lower infant

mortality) led Kenya’s population growth to become the highest in the world (4.1 per cent per year)

in 1988. Population growth fell to a still high rate of 2.4 per cent for the period 1990-2000.

The slowdown in GDP growth persisted in the following five years (1980-85), when the annual

average was 2.6 per cent. It was a period of stabilization in which political shakiness of 1982 and the

severe drought in 1984 contributed to a slowdown in industrial growth. Interest rates rose and

wages fell in the public and private sectors. An improvement in the budget deficit and current

account trade deficit, obtained through cuts in development expenditures and recessive policies

aimed at reducing imports, contributed to lower economic growth. By 1990, Kenya’s per capita

income was 9 per cent lower than it was in 1980--$370 compared to $410. It continued to decline in

the 1990s. In fact, GDP per capita fell at an annual average rate of 0.3 per cent throughout the decade.

At the same time, the urban unemployment rate rose to 30 per cent.

Comprising 23 per cent of 2000 GDP AND 77 per cent of merchandise exports, agricultural

production is the backbone of the Kenyan economy. Because of its importance, the Kenyan

government has implemented several policies to nourish the agricultural sector. Two such policies

include fixing attractive producer prices and making available increasing amounts of fertilizer.

Kenya’s chief agricultural exports are coffee, tea, sisal, cashew nuts, pyrethrum, and horticultural

products. Traditionally, coffee has been Kenya’s chief earner in foreign exchange.

Although Kenya is chiefly agrarian, it is still the most industrialised country in eastern Africa. Public

and private industry accounted for 16 per cent of GDP in 2000. Kenya’s chief manufacturing activities

are food processing and the production of beverages, tobacco, footwear, textiles, cement, metal

products, paper, and chemicals.

Kenya currently faces a multitude of problems. These include a stagnating economy, growing

political unrest, a huge budget deficit, high unemployment, a substantial balance of payments

problem, and a stubbornly high population growth rate.

With the unemployment rate already at 30 per cent and its population growing, Kenya faces the

major task of employing its burgeoning labour force. Yet only 10-15 per cent of seekers land jobs in

the modern industrial sector. The remainder must find jobs in the self-employment sector; in the

agricultural sector, where wages are low and opportunities are scarce; or join the masses of the

unemployed.

In addition to the unemployment problem, Kenya must always be concerned with how to feed its

growing population. An increase in population means an increasing demand for food. Yet only 20 per

cent of Kenya’s land is arable. This implies that the land must become increasingly productive.

Unfortunately, several factors work to constrain Kenya’s food output, among them fragmented

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landholdings, increasing environmental degradation, the high cost of agricultural inputs, and

burdensome governmental involvement in the purchase, sale, and pricing of agricultural output.

For the fiscal year 1995, the Kenyan budget deficit was $362 million, well above the government’s

target rate. Dealing with a high budget deficit is a second problem Kenya currently faces. Following

the collapse of the East African Common Market, Kenya’s industrial growth rate has declined; as a

result the government’s tax base has diminished. To supplement domestic savings, Kenya has had to

turn to external sources of finance, including foreign aid grants from Western governments. Its

highly protected public enterprises have been turning in a poor performance, thus absorbing a large

chunk of the government budget. To pay for its expenses, Kenya has had to borrow from

international banks in addition to foreign aid. In recent years, government borrowing from the

international banking system rose dramatically and contributed to a rapid growth in money supply.

This translated into high inflation and pinched availability of credit.

Kenya has also had a chronic international balance of payments problem. Decreasing prices for its

exports, combined with increasing prices for its imports, left Kenya importing almost twice as much

as it exported in 2000, at $3,200 million in imports and only $1,650 million in exports. World

demand for coffee, Kenya‘s predominant exports, remains below supply. In 2001-01, a dramatic

surge in coffee exports from Vietnam hurt Kenya further. Hence Kenya cannot make full use of its

comparative advantage in coffee production, and its stock of coffee has been increasing. Tea, another

main export, has also had difficulties. In 1987, Pakistan, the second largest importer of Kenyan tea,

slashed its purchases. Combined with a general oversupply in the world market, this fall in demand

drove the price of tea downward. Hence Kenya experienced both a lower dollar value and quantity

demanded for one of its principal exports.

Kenya faces major challenges in the years ahead as the economy tries to recover. Current is expected

to be no more than 1 to 2 per cent annually. Heavy rains have spoiled crops and washed away roads,

bridges, and telephone lines. Foreign exchange earnings from tourism, once promising, dropped by

40 per cent in the mid-1990s, then suffered again after the August 7, 1998, terrorist bombing of the

US embassy in Nairobi. Even more frightening, however, is the prospect of growing hunger as

Kenya’s maize (corn) crop has failed to meet rising internal demand and dwindling foreign exchange

reserves have to be spent to import food. Corruption is perceived to be so widespread that the

International Monetary Fund and World Bank suspended $292 million in loans to Kenyan in the

summer of 1997 while insisting on tough new austerity measures to control public spending and

weed out economic cronyism. As a result, the economy went into a tailspin, foreign investors fled the

country, and inflation accelerated markedly.

Unfortunately, needed structural adjustments resulting form the World Bank—and IMF—induced

austerity demands usually take a long time. Whether the Kenyan political and economic system can

withstand any further deterioration in living conditions is a major question. Public protests for

greater democracy and a growing incidence of ethnic violence may be harbingers of things to come.

Fig 1 Continuum of Economic Systems

Pure Market Pure Centrally Planned Economy

Economy

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The US France India China

Canada Brazil Cuba

UK North Korea

Questions

1. Is the economic environment of Kenya favourable to international business? Yes or no—

substantiate.

2. In the continuum of economic systems (see Fig 1), where do you place Kenya and why?

Case III: LATE MOVER ADVANTAGE?

Though a late entrant, Toyota is planning to conquer the Indian car market. The Japanese auto major

wants to dispel the notion that the first mover enjoys an edge over the rivals who arrive late into a

market.

Toyota entered the Indian market through the joint venture route, the partner being the Bangalore

based Kirloskar Electric Co. Know as Toyota Kirloskar Motor (TKM), the plant was set up in 1998 at

Bidadi near Bangalore.

To start with, TKM released its maiden offer—Qualis. Qualis is not a newly conceived, designed, and

brought out vehicle. Rather it is the new avatar of Kijang under which brand the vehicle was sold in

markets like Indonesia.

Qualis virtually had no competition. Telco’s Sumo was not a multi-utility vehicle like Qualis. Rather, it

was mini-truck converted into a rugged all-purpose van. More importantly, Toyota proved that even

its old offering, but decked up for India, could offer better quality than its competitor. Backed by a

carefully thought out advertising campaign that communicated Toyota’s formidable global

reputation, Qualis went on a roll and overtook Tata Sumo within two years of launch.

Sumo sold 25,706 vehicles during 2000-2001, compared to a 3 per cent growth over the previous

year, compared to 25,373 of Qualis. But during 2001-2002, it was a different story. Qualis had been

clocking more than 40 per cent share of the market. At the end of Sept 2001, Qualis had sold over

25,000 units, compared to Sumo’s 18000 plus.

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The heady initial success has made TKM think of the future with robust confidence. By 2010, TKM

wants to make and sell one million vehicles per year and garner one-third share of the Indian

market.

The firm is planning to introduce a wide range of vehicle—a sub-compact, a sedan, a luxury car and a

new multi-utility vehicle to replace Qualis. A significant percentage of the vehicles will be exported.

But Toyota is not as lucky in China. Its strategy of ‘late entry’ in China seems to have back fired. In

2005, it sold just 1,83,000 cars in China, the fastest growing auto market in the world. Toyota ranks

ninth in the market, far behind Volkswagen, General Motors, Hyundai and Honda.

Toyota delayed producing cars in China until 2002, when it entered a joint venture with a local

company, the First Auto Works Group (FAW). The first car manufactured by Toyota-FAW, the Vios,

failed to attract much of a market, as, despite its unremarkable design, it was three times as

expensive as most cars sold in China.

Late start was not the only problem. There were other lapses too. Toyota assumed the Chinese

market would be similar to the Japanese market. But Chinese market, in reality, resembled the

American market.

Sales personnel in Japan are paid salaries. They succeeded in building a loyal clientele for Toyota by

providing first-class service to them. Likewise, most Japanese auto dealers sell a single brand,

thereby ensuring their loyalty to it. Japan is a relatively a well-knit country with an ethnically

homogeneous population. Accordingly, Toyota used nationwide advertising to market its products in

its home country.

But China is different. Sales people are paid commissions and most dealers sell multiple brands.

Obviously, loyalty plays little role in motivating either the sales staff or the dealers, who will ignore a

slow selling product should a more profitable one turn up. Besides, China is a large, diverse country.

A standardised ad campaign will not do. Luckily, Toyota is learning its lessons.

Competition in the Chinese market is tough, and Toyota’s success in reaching its goal of selling a

million cars a year, by 2010, is uncertain. But, its chances are brighter as the company is able to

transfer lessons learned in the American market to its operations in China.

Questions

1. Why has the ‘late corner’s strategy’ of Toyota failed in China, though it succeeded in India?

2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals?

CASE: IV DELVING DEEP INTO USER’S MIND

Whirlpool is an American brand alright, but has succeeded in empowering the Indian housewife with

just the tools she would have designed for herself. A washing machine that doesn’t expect her to get

‘ready for the show’ (Videocon’s old jingle), nor adapt her plumbing, power supply, dress sense,

values, attitudes and lifestyle to suit American standards.

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That, in short, is the reason that Whirlpool White Magic, in just three years since its launch in 1999,

has become the choice of the discerning Indian housewife. Also worth noting is how quickly the

brand’s sound mnemonic, ‘Whirlpool, Whirlpool’, has established itself.

Whiteboard beginning

As a company, the US-based white goods major Whirlpool had entered India in 1989, in a joint

venture with the TVS group. Videocon, which had pioneered washing machines in India, was the

market leader with its range of low-priced ‘washers’ (spinning tubs) and semi-automatic machines,

which required manual supervision and some labour. The brand’s TV commercial, created by Punebased

SJ Advertising, has evoked considerable interest with its jingle (‘It washes, it rinses, it even

dries your clothes, in just a few minutes…and you’re ready for the show’). IFB-Bosch’s front-loading,

fully automatic machines, which could be programmed and left to do their job, were the labour-free

option. But they were considered expensive and unsuited to Indian conditions. So Videocon faced

competition from me-too machines such as BPL-Sanyo’s. TVS Whirlpool was something of an alsoran.

The market’s sophistication started rising in the 1990s and there was a growing opportunity in the

price-performance gap between expensive automatics and laborious semi-automatics. In 1995,

Whirlpool gained a majority control of TVS Whirlpool, which was then renamed Whirlpool Washing

Machines Ltd (WMML). Meanwhile, the parent bought Kelvinator of India, and merged the

refrigerator business in 1996 with WMML to create Whirlpool of India (WOI), to market both fridges

and washing machines. Whirlpool’s ‘Flexigerator’ fridge hit the market in 1997. Two years later, WOI

launched its star White Magic range of washing machines.

Whitemagic was late to the market, but WOI converted this to a ‘knowledge advantage’ by using the

1990s to study the Indian market intensely, through qualitative and quantitative market research

(MR) tools, with the help of IMRB and MBL India. The research team delved deep into the psyche of

the Indian housewife, her habits, her attitude towards life, her schedule, her every day concerns and

most importantly, her innate ‘laundry wisdom’.

If Ashok Bhasin, vice-president marketing, WOI, was keen on understanding the psychodynamics of

Indian clothes washing, it was because of his belief that people’s attitudes and perceptions of

categories and brands are formed against the backdrop of their bigger attitudes in life, which could

be shaped by broader trends. It was intuitive, to begin with, that the housewife wanted to gain direct

control over crucial household operations. It was found that clothes washing was the daily activity

for the Indian housewife, whether it was done personally, by a maid, or by a machine.

The key finding, however, was the pride in self-done washing. To the CEO of the Indian household,

there was no displacing the hand wash as the best on quality. And quality was to be judged in terms

of ‘whiteness’. Other issues concerned water consumption, quantity of detergent used, and fabric

care—also something optimized best by herself. A thorough wash, done with gentle agility, was what

the magic was all about.

That was the break-through insight used by Whirlpool for the design of all its washing machines,

which adopted a ‘1-2, 1-2 Hand Wash Agitator System’ to mimic the preferred handwash technique.

With a consumer so particular about washing, one could expect her to be value-conscious on other

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aspects too. Sure enough, WOI found the housewife willing to pay a premium for a product designed

the way she wanted it. Even for a fully automatic, she wanted a top-loader; this way, she doesn’t fear

clothes getting trapped in if the power fails, and retains the ability to lift the shutter to take clothes

out (or add to the wash) even while the machine is in the midst of its job.

The target consumer, defined psychographically as the Turning Modernist (TM), was decided upon

only after the initial MR exercise was concluded. This was also the stage at which the unique selling

proposition (USP)—‘whitest white’—was thrashed out.

WOI first launched a fully automatic machine, with the hand-wash agitator. Then came the deluxe

model with a ‘hot wash’ function. The product took off well, but WOI felt that a large chunk of the TM

segment was also budget-bound. And was quite okay with having to supervise the machine. This

consumer’s identity as a ‘home-maker’ was important to her, an insight that Whirlpool was using for

the brand overall, in every product category.

So WOI launched a semi-automatic washing machine, with ‘Agisoak’ as a catchword to justify a 10—

15 per cent premium over other brand’s semi-automatics available in India.

The advertising, WOI was clear, had to flow from the same stream of reasoning. It had to be

responsive, caring, modern, stylish, and warm, and had to portray the victory of the Homemaker.

FCB-Ulka, which had bagged Whirlpool’s account in March 1997 from contract (in a global alignment

shift), worked with WOI to coin the sub-brand Whitemagic, to break into consumer mindspace with

the whiteness proposition.

The launch commercial on TV, in August 1999, scored a big success with its ‘Whirlpool, Whirlpool’

jingle…and a mother’s fantasy of her daughter’s clothes wowing others. A product demonstration

sequence took the ‘1-2, 1-2’ message home, reassuring the consumer that the wash would be just as

good as that of her own hand. The net benefit, of course, was an unharried home life.

Second Wave

Sadly, the Indian market for washing machines has been in recession for the past two years, with

overall volumes declining. This makes it a fight for market share, with the odds stacked against

premium players.

Even though Whirlpool has sought to nudge the market’s value perception upwards, Videocon

remains the largest selling brand in volume terms with its competitively priced machines. Washers

have been displaced by semi-automatics, which are now the market’s mainstay (in the Rs 7,000-

12,000 price range). In fact, these account for three-fourths of the 1.2 million units the Indian market

sold in 2000. With a share of 17 per cent, Whirlpool is No. 2 in this voluminous segment.

Whirlpool’s bigger success has been in the fully automatic segment (Rs 12,000-36,000 range). This is

smaller with sales of 177,600 units in 2000, but is predicted to become the dominant one as Indian

GDP per head reaches for the $1,000 mark. With a 26 per cent share, Whirlpool has attained

leadership of this segment.

That places WOI at the appropriate juncture to plot the value curve to be ascended over the new

decade.

According to IMRB data, Whirlpool finds itself in the consideration set of 54 per cent of all

prospective washing machine buyers, and has an ad recall of close to 85 per cent. This indicates the

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medium-term potential of Whitemagic, a Rs20.5 crore on a turnover of Rs1,042.8 crore, one-fifth of

which was on account of washing machines.

The innovations continue. Recently, Whirlpool has launched semi-automatic machines with ‘hot

wash’. The brand’s ‘magic’ isn’t showing signs of wearing off either. The current ‘mummy’s magic’

campaign on TV is trying to sell Whitemagic as a competent machine even for heavy duty washing

such as ketchup stains on a white tablecloth.

The Homemaker, of course, remains the focus of attention. And she remains as vivacious, unruffled,

and in control as ever. The attitude: you can sling the muckiest of stuff on to white cloth, but

sparkling white is what it remains for its her hand that’ll work the magic, with a little help from some

friends… such as Whirlpool.

Questions

1. What product strategy did WOI adopt? And why? Global standardisation? Local

customisaton?

2. What pricing strategy did WOI follow? What, according to you, could have been the

appropriate strategy?

3. What lessons can other white goods manufacturers learn from WOI?

CASE V: CONSCIENCE OR COMPETITIVE EDGE

The plane touched down at Mumbai airport precisely on time. Olivia Jones made her way through the

usual immigration bureaucracy without incident and was finally ushered into a waiting limousine,

complete with uniformed chauffeur and soft black leather seats. Her already considerable excitement

at being in India for the first time was mounting. As she cruised the dark city streets, she asked her

chauffeur why so few cars had their headlights on at night. The driver responded that most drivers

believed that headlights use too much petrol! Finally, she arrived at her hotel, a black marble

monolith, grandiose and decadent in its splendour, towering above the bay.

The goal of her four-day trip was to sample and select swatches of woven cotton from the mills in

and around Mumbai, to be used in the following season’s youth-wear collection of shirts, trousers,

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and underwear. She was thus treated with the utmost deference by her hosts, who were invariably

Indian factory owners or British agents for Indian mills. For three days she was ferried from one airconditioned

office to another, sipping iced tea or chilled lemonade, poring over leather-bound swatch

catalogues, which featured every type of stripe and design possible. On the fourth day, Jones made a

request that she knew would cause some anxiety in the camp. “I want to see a factory,” she declared.

After much consultation and several attempts at dissuasion, she was once again ushered into a

limousine and driven through a part of the city she had not previously seen. Gradually, the hotel and

the Western shops dissolved into the background and Jones entered downtown Mumbai. All around

was a sprawling shantytown, constructed from sheets of corrugated iron and panels of cardboard

boxes. Dust flew in spirals everywhere among the dirt roads and open drains. The car crawled along

the unsealed roads behind carts hauled by man and beast alike, laden to overflowing with straw or

city refuse—the treasure of the ghetto. More than once the limousine had to halt and wait while a

lumbering white bull crossed the road.

Finally, in the very heart of the ghetto, the car came to a stop. “Are you sure you want to do this?”

asked her host. Determined not be faint-hearted, Jones got out the car.

White-skinned, blue-eyed, and blond, clad in a city suit and stiletto-heeled shoes, and carrying a

briefcase, Jones was indeed conspicuous. It was hardly surprising that the inhabitants of the area

found her an interesting and amusing subject, as she teetered along the dusty street and stepped

gingerly over the open sewers.

Her host led her down an alley, between the shacks and open doors and inky black interiors. Some

shelters, Jones was told, were restaurants, where at lunchtime people would gather on the rush mat

floors and eat rice together. In the doorway of one shack there was a table that served as a counter,

laden with ancient cans of baked beans, sardines, and rusted tins of fluorescent green substance that

might have been peas. The eyes of the young man behind the counter were smiling and proud as he

beckoned her forward to view his wares.

As Jones turned another corner, she saw an old man in the middle of the street, clad in a waist cloth,

sitting in a large bucket. He had a tin can in his hand with which he poured water from the bucket

over his head and shoulders. Beside him two little girls played in brilliant white nylon dresses,

bedecked with ribbons and lace. They posed for her with smiling faces, delighted at having their

photograph taken in their best frocks. The men and women around her with great dignity and grace,

Jones thought.

Finally, her host led her up a precarious wooden ladder to a floor above the street. At the top Jones

was warned not to stand straight, as the ceiling was just five feet high. There, in a room not 20 feet by

40 feet, 20 men were sitting at treadle sewing machines, bent over yards of white cloth. Between

them on the floor were rush mats, some occupied by sleeping workers awaiting their next shift. Jones

learned that these men were on a 24-hour rotation, 12 hours on and 12 hours off, every day for six

months of the year. For the remaining six months they returned to their families in the countryside

to work the land, planting and building with the money they had earned in the city. The shirts they

were working on were for an order she had placed four weeks earlier in London, an order of which

she had been particularly proud because of the low price she had succeeded in negotiating. Jones

reflected that this sight was the most humbling experience of her life. When she questioned her host

about these conditions, she was told that they were typical for her industry—and most of the Third

World, as well.

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Eventually, she left the heat, dust and din to the little shirt factory and returned to the protected, airconditioned

world of the limousine.

“What I’ve experienced today and the role I’ve played in creating that living hell will stay with me

forever,” she thought. Later in the day, she asked herself whether what she had seen was an

inevitable consequence of pricing policies that enabled the British customer to purchase shirts at

£12.99 instead of £13.99 and at the same time allowed the company to make its mandatory 56

percent profit margin. Were her negotiating skills—the result of many years of training—an indirect

cause of the terrible conditions she has seen?

Once Jones returned to the United Kingdom, she considered her position and the options open to her

as a buyer for a large, publicly traded, retail chain operating in a highly competitive environment.

Her dilemma was twofold: Can an ambitious employee afford to exercise a social conscience in his or

her career? And can career-minded individuals truly make a difference without jeopardising their

future? Answer her.

Saturday 30 July 2022

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Case

(20Marks)

Since 9/11•terrorism has cased threat attacks which have drawn the attention of political and media world. The US hto launch. a 'war on terror' and applied a range of counteract terrorism safety measures towards aviation, pubtransportation, ports, borders, public Hermie places, etc. While these steps may show cheap course of act!on government and security services, it is quite expensive. According to the calculations done by Mueller and Stewa(2011), the expenditure of US homeland and security has gone over 1.1 trillion dollars, which includes federal, state adomestic government, and private sector, and also the cost of opportunity. The Iraq an Afghanistan wars have added 1trillion dollars to this expenditure. The expenditure of federal, state and local US government on home ground securhas been estimated to 75 billion dollars more than the last levels of 2001. It is seen that US is not the only country to in these high level of expenses, even though no other country can match its per capita or GDP expenditure. Fexample, increased expenditure• on homeland security in UK, Canada and Australia is nearly one half to one quarter US expenditure per capita or GDP. Nevertheless, in 2009, the government spent nearly 141.6 billion dollars each yeon homeland security. This figure is expected to reach about 300 billion dollars by 2016.

After 9/11, the main objectihas been to prevent or alleviate any harm or casualty as a result of terrorism. The main issue is, if this expenditure counteracting terrorism been invest.ed in a way that has increased the cost of security of the public efficiently or noHence, the commission report of 9/11, among other issues, was called upon

• the US government to execute safemeasures which show evaluation of risks and effectiveness of expenditure. Nevertheless, while the US needs tevaluate expenditure benefits for government regulations, such evaluation seems co have not been done for homelasecurity in general, or for the DHS (department of homeland security). One of the causes could be that DHS is not abto take up such evaluation.

The NRC (national research council) committee of the National Academics of ScienceEngineering and Medicine, made a request through S Congress to evaluate the functions of DHS, which was working the project for almost 2 years, came up with some surprising result-. Besides e'•aluation of natural disasters, tcommittee 'did not find any DHS risk analysis capabilities and methods that are yet adequate for supporting DHdecision making.' Due to which, very less confidence could be had in most of the risk evaluation done by DHS. Tcommittee said that "it is not yet clear that DHS is on a

I ! trajectory for development of methods and capability thatsufficient

to ensure reliable risk analyses".

usually the government and their rigid agencies shoo a neutral behavtowards their decision making. Stewart says that "the standard criterion for deciding whether a government; programmcan be justified on economic principles is net present value - the discounted monetized value of expected net benef(i.e., benefits minus costs)" and that "expected values (an unbiased estimate) is the appropriate estimate for use" (UM1992).

Answer the following question.

Q1.

What are the reasons that show that DHS is incapable in evaluating the risks of national security?(Hint: while the US needs to evaluate expenditure benefits for government regulations, such evaluation

7/23/22, 4:06 PM Exam Paper

https://www.isbm.org.in/examsoft/exampaper_final.php?id=71253 2/3

seem to have not been done for homeland security in general, DHS is not able to take up suchevaluation.)

Q2.

The government spent nearly 141.6 billion dollars each year on (Hint: homeland security)

CASE STUDY

(20Marks)

The price P per unit at which a company can sell all that it produces is given by the

function P(x) = 300 — 4x. The cofunction is c(x) = 500 + 28x where x is the number

of units produced. Find x so that the profit is maximum.

Answer the following question.

Q1.

Find the value of x.

Q2.

In using regression analysis for making predictions what are the assumptions involved.

Q3.

What is a simple linear regression model?

Q4.

What is a scatter diagram method?

CASE STUDY

(20Marks)

Mr Sehwag invests Rs 2000 every year with a company, which pays interest at 10% p.a.

He allows his deposit accumulate at C.I. Find the amount to the credit of the person

at the end of 5th year.

Answer the following question.

Q1.

What is the Time Value of Money concept.

Q2.

What do you mean by present value of money?

Q3.

What is the Future Value of money.

Q4.

What the amount to be credited at the end of 5th year.

case study

(20Marks)

Time series analysis has two important aims: 1) recognizing the quality of the phenomenon shown by the series studies, and 2) Both the aims need the plan of the viewed time series data is recognized and somewhat officiaexplained:

A time series is said to be a 'collection of observations made in sequence with time'. For example: recordilevel of daily rainfall, periodical total domestic product of US, and monthly strength of the. workers in Marine Corps forspecific rank and MOS. The evaluation of time series gives instruments for picking a symbolic model and deliveriforecasts. There are two sorts of times series data:

• Continuous: in this the data consists of study at every moment, fexample, seismic movement recorded on a seismogram.

• Discrete: the data contains recordings taken at differeperiods

,like, statistics of each month crime. Until the data is absolutely haphazard, studies in time series are usuarelated to each and the following studies could be partly ascertain by the last values. For instance, the reasopertaining to the meteorology which have an effect on the temperature for any given day tend to have some affect on tnext day's climate. Hence, the observations of the past temperature are helpful for predicting temperatures for tfollowing days. •

A time series can be deterministic if there are no haphazard or feasible features but goes in a set aforeseeable manner. The data gathered during the classical physics experiment like showing Newton's Law of Motion,one example of a deterministic time series. The stochastic type of series is more appropriate to the econometfunction. Stochastic variables contain undefined or arbitrary viewpoint. Though the worth of each study cannot precisely foreseen, calculating the various observations could follow the expected method. These methods can explained through the statistical models. According to these models, studies differ erratically on the underlying meavalue

whtch is the role of time. Time series data can be put in the following categories: one or more performance factotrend, seasonality, cyclical function and random sound.

Various kinds of time series predicting models give forecasthrough extrapolating the previous performance of the values of a specified

\'l!riable of interest. Consecutive study econometric times series are generally not free and forecast can be made on the basis of last observations. Althouprecise predictions can be made with deterministic time series, predictions of stochastic time series are restricted 'conditional statements regarding the future on the basis of particular hypothesis.' Armstrong (2001) says, "The basAssumption is that the variable ui!! continue in the future as it has behaved in the past. " Particularly, the time seripredictions are suitable for stochastic type of data in which the fundamental root cause of variation like, trend, cyclicperformance, seasonality, and uneven variations, do not change radically m time. Therefore, modeling is considered be more suitable temporarily instead of permanent predictions.

Answer the following question.


Q1.

Write briefly on time-series analysis. (Hint: recognizing the quality of the phenomenon shown by theseries of studies, and, both the aims need the plan of the viewed time series data is recognized andsomewhat officially explained)

RESEARCH METHODOLOGY ISBM DMS EXAM QUESTION AND ANSWER PROVIDED WHATSAPP 91 9924764558

 RESEARCH METHODOLOGY ISBM DMS EXAM QUESTION AND ANSWER PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Research Methodology

Answer the following question.

Q1.

Discuss Interview as a technique of data collection.

(10marks)

Q2.

Compare the steps of a qualitative & quantitative research.

(10marks)

Q3.

Why is questionnaire still widely used in spite of its limitations? Mention some important points to bekept in mind while constructing a questionnaire.

(10marks)

Q4.

Explain different levels of measurement giving appropriate example of each level.

(10marks)

Q5.

Discuss the philosophical foundation of Qualitative Methodology.

(10marks)

Q6.

For the cost function y = 500x - 40x2 + 3x3 for x units, find the average cost, marginal cost andmarginal average cost.

(10marks)

Q7.

There are two branches of an establishment employing 200 and 160 persons respectively. If the AMs ofthe monthly salaries paid by the two branches are rs. 550 and rs. 450 respectivvely, find AM of thesalaries of the employees of the establishment as a whole.

(10marks)

Q8.

The monthly income of two persons are in the ratio 4:5 and their monthy expenditures are in the ratio7:9. If each saves rs. 50 per montrh, find their monthly incomes.

Thursday 28 July 2022

RESEARCH METHODOLOGY EXAM QUESTION AND ANSWER

 RESEARCH METHODOLOGY EXAM QUESTION AND ANSWER

FOR ANSWER CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Research Methodology

Answer the following question.

Q1.

Discuss Interview as a technique of data collection.

(10marks)

Q2.

Compare the steps of a qualitative & quantitative research.

(10marks)

Q3.

Why is questionnaire still widely used in spite of its limitations? Mention some important points to bekept in mind while constructing a questionnaire.

(10marks)

Q4.

Explain different levels of measurement giving appropriate example of each level.

(10marks)

Q5.

Discuss the philosophical foundation of Qualitative Methodology.

(10marks)

Q6.

For the cost function y = 500x - 40x2 + 3x3 for x units, find the average cost, marginal cost andmarginal average cost.

(10marks)

Q7.

There are two branches of an establishment employing 200 and 160 persons respectively. If the AMs ofthe monthly salaries paid by the two branches are rs. 550 and rs. 450 respectivvely, find AM of thesalaries of the employees of the establishment as a whole.

(10marks)

Q8.

The monthly income of two persons are in the ratio 4:5 and their monthy expenditures are in the ratio7:9. If each saves rs. 50 per montrh, find their monthly incomes.

QUANTITATIVE TECHNIQUES EXAM QUESTION AND ANSWER

 QUANTITATIVE TECHNIQUES EXAM QUESTION AND ANSWER 

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Quantitative Techniques

Case Studies

Case

(20Marks)

Since 9/11•terrorism has cased threat attacks which have drawn the attention of political and media world. The US hto launch. a 'war on terror' and applied a range of counteract terrorism safety measures towards aviation, pubtransportation, ports, borders, public Hermie places, etc. While these steps may show cheap course of act!on government and security services, it is quite expensive. According to the calculations done by Mueller and Stewa(2011), the expenditure of US homeland and security has gone over 1.1 trillion dollars, which includes federal, state adomestic government, and private sector, and also the cost of opportunity. The Iraq an Afghanistan wars have added 1trillion dollars to this expenditure. The expenditure of federal, state and local US government on home ground securhas been estimated to 75 billion dollars more than the last levels of 2001. It is seen that US is not the only country to in these high level of expenses, even though no other country can match its per capita or GDP expenditure. Fexample, increased expenditure• on homeland security in UK, Canada and Australia is nearly one half to one quarter US expenditure per capita or GDP. Nevertheless, in 2009, the government spent nearly 141.6 billion dollars each yeon homeland security. This figure is expected to reach about 300 billion dollars by 2016.

After 9/11, the main objectihas been to prevent or alleviate any harm or casualty as a result of terrorism. The main issue is, if this expenditure counteracting terrorism been invest.ed in a way that has increased the cost of security of the public efficiently or noHence, the commission report of 9/11, among other issues, was called upon

• the US government to execute safemeasures which show evaluation of risks and effectiveness of expenditure. Nevertheless, while the US needs tevaluate expenditure benefits for government regulations, such evaluation seems co have not been done for homelasecurity in general, or for the DHS (department of homeland security). One of the causes could be that DHS is not abto take up such evaluation.

The NRC (national research council) committee of the National Academics of ScienceEngineering and Medicine, made a request through S Congress to evaluate the functions of DHS, which was working the project for almost 2 years, came up with some surprising result-. Besides e'•aluation of natural disasters, tcommittee 'did not find any DHS risk analysis capabilities and methods that are yet adequate for supporting DHdecision making.' Due to which, very less confidence could be had in most of the risk evaluation done by DHS. Tcommittee said that "it is not yet clear that DHS is on a

I ! trajectory for development of methods and capability thatsufficient

to ensure reliable risk analyses".

usually the government and their rigid agencies shoo a neutral behavtowards their decision making. Stewart says that "the standard criterion for deciding whether a government; programmcan be justified on economic principles is net present value - the discounted monetized value of expected net benef(i.e., benefits minus costs)" and that "expected values (an unbiased estimate) is the appropriate estimate for use" (UM1992).

Answer the following question.

Q1.

What are the reasons that show that DHS is incapable in evaluating the risks of national security?(Hint: while the US needs to evaluate expenditure benefits for government regulations, such evaluation

7/23/22, 4:06 PM Exam Paper

https://www.isbm.org.in/examsoft/exampaper_final.php?id=71253 2/3

seem to have not been done for homeland security in general, DHS is not able to take up suchevaluation.)

Q2.

The government spent nearly 141.6 billion dollars each year on (Hint: homeland security)

CASE STUDY

(20Marks)

The price P per unit at which a company can sell all that it produces is given by the

function P(x) = 300 — 4x. The cofunction is c(x) = 500 + 28x where x is the number

of units produced. Find x so that the profit is maximum.

Answer the following question.

Q1.

Find the value of x.

Q2.

In using regression analysis for making predictions what are the assumptions involved.

Q3.

What is a simple linear regression model?

Q4.

What is a scatter diagram method?

CASE STUDY

(20Marks)

Mr Sehwag invests Rs 2000 every year with a company, which pays interest at 10% p.a.

He allows his deposit accumulate at C.I. Find the amount to the credit of the person

at the end of 5th year.

Answer the following question.

Q1.

What is the Time Value of Money concept.

Q2.

What do you mean by present value of money?

Q3.

What is the Future Value of money.

Q4.

What the amount to be credited at the end of 5th year.

case study

(20Marks)

Time series analysis has two important aims: 1) recognizing the quality of the phenomenon shown by the series studies, and 2) Both the aims need the plan of the viewed time series data is recognized and somewhat officiaexplained:

A time series is said to be a 'collection of observations made in sequence with time'. For example: recordilevel of daily rainfall, periodical total domestic product of US, and monthly strength of the. workers in Marine Corps forspecific rank and MOS. The evaluation of time series gives instruments for picking a symbolic model and deliveriforecasts. There are two sorts of times series data:

• Continuous: in this the data consists of study at every moment, fexample, seismic movement recorded on a seismogram.

• Discrete: the data contains recordings taken at differeperiods

,like, statistics of each month crime. Until the data is absolutely haphazard, studies in time series are usuarelated to each and the following studies could be partly ascertain by the last values. For instance, the reasopertaining to the meteorology which have an effect on the temperature for any given day tend to have some affect on tnext day's climate. Hence, the observations of the past temperature are helpful for predicting temperatures for tfollowing days. •

A time series can be deterministic if there are no haphazard or feasible features but goes in a set aforeseeable manner. The data gathered during the classical physics experiment like showing Newton's Law of Motion,one example of a deterministic time series. The stochastic type of series is more appropriate to the econometfunction. Stochastic variables contain undefined or arbitrary viewpoint. Though the worth of each study cannot precisely foreseen, calculating the various observations could follow the expected method. These methods can explained through the statistical models. According to these models, studies differ erratically on the underlying meavalue

whtch is the role of time. Time series data can be put in the following categories: one or more performance factotrend, seasonality, cyclical function and random sound.

Various kinds of time series predicting models give forecasthrough extrapolating the previous performance of the values of a specified

\'l!riable of interest. Consecutive study econometric times series are generally not free and forecast can be made on the basis of last observations. Althouprecise predictions can be made with deterministic time series, predictions of stochastic time series are restricted 'conditional statements regarding the future on the basis of particular hypothesis.' Armstrong (2001) says, "The basAssumption is that the variable ui!! continue in the future as it has behaved in the past. " Particularly, the time seripredictions are suitable for stochastic type of data in which the fundamental root cause of variation like, trend, cyclicperformance, seasonality, and uneven variations, do not change radically m time. Therefore, modeling is considered be more suitable temporarily instead of permanent predictions.

Answer the following question.


Q1.

Write briefly on time-series analysis. (Hint: recognizing the quality of the phenomenon shown by theseries of studies, and, both the aims need the plan of the viewed time series data is recognized andsomewhat officially explained)