Wednesday 24 June 2020

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Monday 22 June 2020

PRINCIPLES AND PRACTICES OF MANAGEMENT IIBM EXAM ANSWER PROVIDED

PRINCIPLES AND PRACTICES OF MANAGEMENT IIBM EXAM ANSWER PROVIDED

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DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Examination Paper of Principles and Practices of Management
IIBM Institute of Business Management
 This section consists of multiple choices and Short Notes type questions.
 Answer all the questions.
 Part one questions carry 1 mark each & Part two questions carry 5 marks each.
IIBM Institute of Business Management
Subject Code-B101
Examination Paper
Principles and Practices of Management
MM.100
Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:
I. Management as a Science defines…..Tick the correct one.(1)
a) Perfection through practice
b) Practical Knowledge
c) Creativity
d) Test of Validity & Predictability
II. Indirect Reward involves: (1)
a. Wages
b. Provident Fund
c. Praise& Rewards
d. Incentives
III. This is the part of the management process which actuates the organization members to work efficiently and effectively for the attainment of organizational objectives. Which management function describes this? (1)
a) Planning
b) Organizing
c) Staffing
d) Directing
e) Controlling
IV. It is the function of manning the organization structure and keeping it
manned. The main purpose is to put right man on right job i.e. square pegs in square holes and round pegs in round holes. (1)
a. Manpower Planning
b. Recruitment
c. Performance Appraisal
d. Staffing
e. Training & Development
IIBM Institute of Business Management
Examination Paper of Principles and Practices of Management
V. This type of Organization flows “Flat Hierarchy”. (1)
a. Traditional
b. Modern
c. None of them
d. All of them
VI. It is deciding in advance – what to do, when to do & how to do. It bridges the gap from where we are & where we want to be.(1)
a. Staffing
b. Organizing c
c. Planning
d. Directing
e. None of them
VII. Decentralization may lead to the problem of co-ordination at the level of an enterprise as the decision-making authority is not concentrated. (1)
a. True
b. False
VIII. “Understanding” is the essence of communication. This only happens when there is an intention of not understanding and not being understood by those involved in a communication situation. (1)
a. True
b. False
IX. Here delegation is not entrusted the work neither he is given the responsibility and authority formally. It does not create any obligation.(1)
a. Formal Delegation
b. Informal Delegation
c. None of them
d. All of them
X. The organization must have a supreme authority and a clear line of authority should run from that person (or group) down through the hierarchy, e.g., from the Chairman—the Managing Director—Plant Manager— Production Manager— Foreman-rank and file of employees. (1) a. Principle of Delegation b. Principle of Balance c. Scalar Principle d. Principle of change
IIBM Institute of Business Management
Examination Paper of Principles and Practices of Management
END OF SECTION A
 This section consists of Caselets.
 Answer all the questions.
 Each Caselet carries 20marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
Part B:
1. Define Administration. In which respect it is different from
Management? (5)
2. What do you understand by the term “Level of Management”? Briefly describe the different levels of Management. (5)
3. Factors involved in Decentralization of Authority. (5)
4. Write a short note on the Principles of Unity of Command. (5)
Section B: Caselets (40 marks)
Caselet1
Rajiv Gupta, President of the Universal Food Products Company, was tired of being the only one in his company actually responsible for profits. While he had good vice-presidents in charge of advertising, sales, finance, purchasing, production, and product research, he realized that he could not hold any of them responsible for company profits, as much as he would like to. He often found it difficult even to hold them responsible for the contribution from their respective areas to company profits. The sales vice-president, for instance, had rather reasonably complained that he could not be fully responsible for sales when the advertising was ineffective, or in a situation when the products customers wanted were not readily available from manufacturing department, or when he did not have the new products he needed to meet market competition. Likewise, the manufacturing vice president had some justification when he made the point that he could not hold down costs and still be able to produce short runs so as to fill orders on short notice; moreover, financial controls would not allow the company to carry a large inventory of everything. Mr. Rajiv had considered breaking his company down into six or seven segments by setting up product divisions with a manger over each with profit responsibility. But he found that this would not be feasible or economical since many of the company's branded food products were produced using the same equipment and used the same raw materials, and a salesperson calling on a store or supermarket could far more economically handle a number of related products ....than one or a few. Consequently, Mr. Rajiv came to the conclusion that the best thing for him to do was to set up six product managers reporting to a product marketing manager. Each product
IIBM Institute of Business Management
Examination Paper of Principles and Practices of Management
manager would be given responsibility for one or a few products and would oversee for each product, all aspects of product research, manufacturing, advertising, and sales, thereby the person becoming responsible for the performance and profits of the products under his/her portfolio. Mr. Rajiv realized that he could not give these product managers actual line of authority over the various operating departments of the company since that will cause each vice president and his or her department to report to six product managers and the product marketing manager, as well as the president. He was concerned with this problem. But, he knew that some of the most successful larger companies in the world had used the product manager system. Mr. Rajiv resolved to put in the product manager system as outlined and hoped for the best. But he wondered how he could avoid the problem of confusion in reporting relationship
Questions
1. Do you agree with Mr. Rajiv's program? If it were you, would you have done it differently? Explain. (10)
2. Exactly what is your suggestion that may help to avoid any confusion in this organizational structure? (10)
Caselet2
As Ms. Mansi began to devote all of her time to managing The Arbor, she was dismayed byfinding the anomalies what she believed to be a fairly haphazard management system. While the developer of the retail complex was clearly an astute entrepreneur, she began to feel that he had not paid enough attention to detail in the course of day-to-day operating procedures.
She and Mr. Das had learnt a lot about management from their experience with SLS. Mr. Das for example, had found that the most effective way of running the business involved buying only from reputable suppliers, keeping all plants well fertilized and pruned while they were in inventory, and checking with customers after landscape jobs had been completed to ensure that they were satisfied.
When she bought The Arbor, Ms. Mansi talked with a friend who managed a store at the regional shopping mall in town. Her friend explained how the mall development company had elaborate rules and procedures for its tenants. These rules and procedures dictated store hours, appearance standards, lease terms, promotional and advertising policies, and just about everything imaginable.
The Arbor, however, was a different story. There were no written policies for tenants. As a result, there was considerable variation in how they were managed. Some stores opened on Sunday or in the evening, for example, while others did not; some tenants had long-term leases while others had no current lease at all.
To address these and other issues, Ms. Mansi called a meeting of all the tenants and expressed her concerns. To her surprise, she found that they already were aware of each of her issues, as well as some others that she had not yet had time to consider. They argued, however, that the current system was really the best for The Arbor. As a small operation, each tenant knew all the others, and they worked together to keep things in good order. They thought it was fine that they kept different hours — few customers came to The Arbor just to walk around and shop. Customers usually came to visit specific stores and were aware of the store's hours. The tenants even
IIBM Institute of Business Management
Examination Paper of Principles and Practices of Management
END OF SECTION B
 This section consists of Applied Theory Questions.
 Answer all the questions.
 Each question carries 15marks.
 Detailed information should form the part of your answer (Word limit 200 to 250 words).
expressed their opinion about the lease situation as a fine condition. Some wanted the security afforded by a lease, while others preferred the flexibility of no lease.
Questions
1. What are the different control examples illustrated in this situation? (10)
2. What kind of control systems might be the most useful for retailers? (10)
Section C: Applied Theory (30 marks)
1. Define Management & its functions? (15)
2. Explain the various concepts of Management. (15)
S-2-010619
END OF SECTION C

ORGANIZATIONAL BEHAVIOUR IIBM MBA EXAM ANSWER PROVIDED

ORGANIZATIONAL BEHAVIOUR IIBM MBA EXAM ANSWER PROVIDED

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Examination Paper of Organizational Behaviour
IIBM Institute of Business Management
IIBM Institute of Business Management
Subject Code-B105
Examination Paper
Organizational Behaviour
MM.100
Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:
I.Scientific Management approach is developed by (1)
a) Elton Mayo
b) Henry Fayol
c) F.W. Taylor
d) A. Maslow
II. What sort of goals does Management by Objectives (MBO) emphasize? (1)
a) Tangible, verifiable and measurable
b) Achievable, controllable and profitable
c) Challenging, emotional and constructive
d) Hierarchical, attainable and effective
III. What is the most relevant application of perception
concepts to OB? (1)
a. The perceptions people form about each other
b. The perceptions people form about their employer
c. The perceptions people form about their culture
IV. Goal setting theory is pioneered by (1)
a. Stacy Adams
b. Charms
c. Edwin Locke
d. F. W. Taylor
d. The perceptions people from about society
 This section consists of multiple choices and Short Notes type questions.
 Answer all the questions.
 Part one questions carry 1 mark each & Part two questions carry 5 marks each.
Examination Paper of Organizational Behaviour
IIBM Institute of Business Management
V. Which of the following is/are not organizational factors causing stress? (1)
a. Task demand
b. Role demand
c. Role conflict
d. Satisfaction VI. In which stage of the conflict process does conflict become visible? (1) a. Illumination b. Intentions c. Behavior d. Cognition
VII. In --------------leadership, there is a complete centralization of authority in the leader
(1)
a. Democratic
b. Autocratic
c. Free rein
d. Bureaucratic
VIII. Which of the following is not a contingency theory of leadership?
a. LPC theory
b. Path Goal theory
c. Vroom-Yetton-Jago theory
d. Job centered Leadership
IX. A technique to bring changes in the entire organization, rather man focusing attention on individuals to bring changes easily. (1)
a. Organizational development
b. Organizational change
c. Organizational culture
d. Organizational conflicts
X. Which one is not a Process Based Theory of motivation? (1)
a) Porter Lawler Theory
b) Mcclelland’s Theory
c) Stacy Adams Theory
d) Vroom’s Theory
Part B:
1. Define Scientific Management. (5)
2. Explain Management by Objectives (MBO). (5)
3. Explain Five-Stage Model of group development. (5)
4. Write short note on Trait Theory. (5)
END OF SECTION A
IIBM Institute of Business Management
IIBM Institute of Organizational Behaviour
Section B: Caselets (40 marks)
Caselet1
Ms. Priyanka is a store manager of one of the fourteen Hàppy Home Furniture outlets that are located at all the major cities in the country. Her staff consists of twelve salespersons and support personnel. Each salesperson. is paid commission based on sales. All the salespersons are expected to do other tasks, such as assisting the merchandise manager, arranging the displays, and handling customer complaints. These tasks, and a few others, are to be shared equally among the sales persons.
The store's sales target is established at the headquarters of the furniture chain. This target is divided by the number of salespersons and each is expected to meet his or her personal target Mr. Ranjan, is the top salesperson at the outlet. When he misses his sales goal, which seldom happens, the store's target is usually not met. Ranjan, however, often does not help in doing the common tasks, much to the frustration of the other eleven salespeople, who feel that if they do not handle the common tasks, they will be fired.
Recently, Ms. Priyanka noticed that one of her salespeople, Mr. Manish„ made careless errors, neglected clients, and did not do his share of the common tasks. When confronted by the store manager, he complained about Mr. Ranjan., who, in his opinion, got away with doing almost nothing. After this discussion, Ms. Priyanka began to observe the salespersons more closely and noticed that most of them neglected their work and were not cooperative.
The store manager felt that something had to be done. A talk with Mr. Ranjan had little effect. Yet, the store needed Ranjan because of his excellent sales record. On the other hand, the morale of the other salespersons had begun to deteriorate.
Questions:
1. What Should Ms. Priyanka do? (10)
2. What are the standards of performance? Should they be changed? If so, in what ways? (10
Caselet2
MR. Ketan Parekh had worked his way up through the technical arm of ANC Company to become chief Engineer and the General Manager of the Avionics Division. He was an important inventor and innovator, in basic frequency-modulated continuous wave (FM-CW) Doppler radar technology. This Fm-cw technology gave Avionics a world leadership position in Doppler radar equipment design and production, All Avionics equipment design were state of the art at the time of their design, a result of the importance research and development engineering for the department's future.
As the division grew and Avionics's success with Doppler systems brought large increases in sales, Mr. Ketan's preoccupations became considerably more managerially than technical. He began to reassess some of his own thinking about organizations. The organization appeared too weak, both structurally and managerially, to cope with the increasing complexity of his
 This section consists of Caselets.
 Answer all the questions.
 Each Caselet carries 20marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
IIBM Institute of Business Management
IIBM Institute of Organizational Behaviour
division's activities. Mr. Ketan was finding it impossible to cope with the number of major decisions that had to be made. Six major programs and several minor ones were in different stages of design and/or production. All had different customers, sometimes in different countries. Every program's product although they were all Doppler radar systems, was significantly different from every other one, particularly in its technology. Nevertheless the programs had to share manufacturing facilities, major items of capital equipment, and specialized functions. Mr. Ketan felt he had to find some way to force the whole decision process down to some level below his own.
Question:
1. What is the principal problem with ANC's existing organizational Structure? (10)
2. How can the matrix form of organization assist Mr. Ketan? (10)
Section C: Applied Theory (30 marks)
1. What are the components of attitude? How does attitude determine the behavior of an
individual? (15)
2. Explain the factors that affect an organizational climate. What are the determinants of job satisfaction of employees inside the organization? (15)
S-2-010619
END OF SECTION B
 This section consists of Applied Theory Questions.
 Answer all the questions.
 Each question carries 15marks.
 Detailed information should form the part of your answer (Word limit 200 to 250 words).
END OF SECTION C

MARKETING MANAGEMENT IIBM MBA EXAM ANSWER PROVIDED

MARKETING MANAGEMENT IIBM MBA EXAM ANSWER PROVIDED

CONTACT

DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com


Examination Paper of Marketing Management
IIBM Institute of Business Management
IIBM Institute of Business Management
Subject Code-B104
Examination Paper
Marketing Management
MM.100
Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:
I.“Image building” objectives are common in _____ type of market structure. (1)
a) Competition
b) Oligopoly
c) Monopoly
d) Monopsony
II. The concept of marketing mix was developed by______ (1)
a) N.H Borden
b) Philip Katter
c) Satanton
d) W.Anderson
III. Marketing mix consists of ___ (1)
a) Production recognition
b) Price structure
c) Distribution planning
d) All of these
IV. The concept of marketing mix involves a deliberate and careful choice of organization, product, price promotion, place strategies and___ (1)
a) Policies
b) Concept
c) Planning
d) All of these
V.Operating cost for new system is added into implementation cost and is then divided by gains by improvements in productivity is called (1)
a) Economic Value Added
b) Analysis Of Benefits
c) Return On Investment
d) Return On Public Offering VI. Pricing strategy used to set prices of products that are must be used with main product is called (1) a) Optional Product Pricing b) Product Line Pricing c) Competitive Pricing d) Captive Product Pricing e
 This section consists of multiple choices and Short Notes type questions.
 Answer all the questions.
 Part one questions carry 1 mark each & Part two questions carry 5 marks each.
Examination Paper of Marketing Management
IIBM Institute of Business Management
VII. New product pricing strategy through
which companies set lower prices to
gain large market share is classified as
(1)
a. Optional Product Pricing
b. Skimming Pricing
c. Penetration Pricing
d. Captive Product Pricing
VIII. Company marketing mix that
target market segments very
broadly is called (1)
a. Mass Marketing
b. Segmented Marketing
c. Niche Marketing
d. Micromarketing
IX. What does the term PLC stands for?
(1)
a) Product life cycle
b) Production life cycle
c) Product long cycle
d) Production long cycle
X. Which of the following is not a
characteristic of “Market Introduction
Stage” in PLC? (1)
a) Demands has to be created
b) Costs are low
c) Makes no money at this
stage
d) Slow sales volume to start
e) There is little or no
competition
Part Two:
1. Name and define the four Ps of the marketing mix? (5)
2. Definition of 'Pricing Strategies'? (5)
3. What is the role of a Marketing Plan? (5)
4. Describe the difference in Push & Pull distribution strategies? (5)
Section B: Caselets (40 marks)
END OF SECTION A
 This section consists of Caselets.
 Answer all the questions.
 Each Caselet carries 20marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
IIBM Institute of Business Management
Examination Paper of Marketing Management
Caselet1
Because of its imaginative marketing, excellent new products, and fine service to customers,
the Westside Business Computers and Equipment Company grew to be a leader in its field, with
sales over Rs. 100 crores annually, high profit margins, and continually rising stock prices. It
became one of the favorites of investors, who enjoyed its fast growth rate and high profits. But
the president of the company, Mr. Desai, soon realized that the organization structure, which
had served the company so well, no longer fitted the company’s needs.
For years the company had been organized along functional lines, with vice-presidents in
charge of production, purchasing, finance, marketing, personnel, engineering, and research and
development. In its growth, the company had expanded its product lines beyond business
computers to include photocopying machines, projectors, and motion-picture cameras. As time
passed on, concern had arisen that its organization structure did not provide for profit
responsibility below the office of the president, did not appear to fit the far-flung nature of the
business now being conducted in many foreign countries, and seemed to emphasize the "walls"
impeding effective coordination between the functional departments of marketing, production,
and engineering. There seemed to be too many decisions that could not be made at any level
lower than the president's office.
As a result, Mr.Desai decentralized the company into fifteen independent domestic and foreign
divisions, each with complete profit responsibility. However, after this reorganization was in
effect, he began to feel that the divisions were not adequately controlled. There developed
considerable duplication in purchasing and personnel functions, each division manager ran his
or her operations without regard to company policies and strategies, and it became apparent to
the president that the company was disintegrating into a number of independent parts.
Having seen several large companies get into trouble when a division suffered large losses,
Mr.Desai concluded that he had gone too far with decentralization. As a result, he withdrew
some of the authority delegations to the division managers and required them to get top
corporate management approval on such important matters as (1) any capital expenditures
over Rs.5,00,000 (2) the introduction of any new products, (3) marketing and pricing strategies
and policies, (4) plant expansion, and (5) changes in personnel policies.
The division general managers were understandably unhappy when they saw some of their
independence taken away from them. They openly complained that the company was not very
sure about the organizational structure that it wants to follow. The president, worried about
his position, calls you in as a consultant to advise him on what to do.
Questions
1. Do you agree on what Mr. Desai did to regulate control was correct? (10)
2. What would you have done under these circumstances? (10)
Caselet2
IIBM Institute of Business Management
Examination Paper of Marketing Management
Mr. Sachin, the Sales manager of the Blue Ridge Furniture Company, had just completed a twoweek
trip auditing customer accounts and prospective accounts in the southern states. His
primary intention was to do follow-up work on prospective accounts contacted by sales staff
members during the past six months. Prospective clients were usually furniture dealers or
large department stores with furniture departments.
To his amazement, Mr. Sachin discovered that almost all the so-called prospective accounts
were fictitious. The people had obviously turned in falsely documented field reports and
expense statements. Company salespeople had actually called upon 3 of 22 reported furniture
stores or department stores. Thus. Mr. Sachin summarized that salespeople had falsely claimed
approximately 85 percent of the goodwill contacts. Further study showed that all salespeople
had followed this general practice and that not one had a clean record.
M r. Sachin decided that immediate action was mandatory although the salespeople were
experienced senior individuals. Angry as he was, he would have preferred, firing them. But
he was responsible for sales and realized that replacing the staff would seriously cripple the
sales program for the coming year.
Questions
1. As Mr. Sachin, what would you do now to resolve the problem of the false
reports? (10)
2. What could Mr. Sachin have done to prevent this problem? (10)
Section C: Applied Theory (30 marks)
1. What is marketing mix in marketing management? What are the seven (7) elements of
marketing? (15)
2. What are the goals or objectives of marketing? (15)
S-2-010619
 This section consists of Applied Theory Questions.
 Answer all the questions.
 Each question carries 15marks.
 Detailed information should form the part of your answer (Word limit 200 to 250
words).
END OF SECTION C
END OF SECTION B

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BUSINESS MANAGEMENT

CASE – 1: Where Do We Go from Here?
Question
Suppose you were an observer at the seminar. During tea and lunch breaks you had an occasion to meet several people who were skeptical and felt that the reform process was having only a superficial impact on the corporates. Express your opinion that you form about the issues at the seminar.
Ans:
My opinion about the topic is, family business is not all good and not all bad. It can be a great idea or a downright horrible idea. Like anything, a family business has both advantages and disadvantages. The best you could do before starting a family business is to know all the pros and cons and prepare yourself for the road ahead. A family business can work for you, but it also can ruin you. The best you can do is to prepare yourself for it. A family business has its pros and cons, and I can't blame you for the reservations that you feel in setting up one. On the surface, starting a family business company seems like a good idea — young family members don't need to worry about applying for jobs. You work with people you know very well and you can trust. However, what binds a family enterprise together can also be the wedge that can tear it apart. Family dynamics inevitably impact on the operation of the family owned business. Personal and business problems are intertwined so that they are extremely difficult to identify, much less resolve. Upsides and downsides. We hear horror stories about families feuding about money, commercial decisions, succession, etc. However, for every horror story, I think you would find a success story — where families are able to make a go of an enterprise without undermining their relationships.  You might wish to meet with your brothers to weigh the advantages and disadvantages of setting up a family enterprise. Here are some of them:
Its Advantages are:
1. Family members behave as stewards of the business and its capital needs for the benefit of the next generation. So they tend to take a long-term view regarding their investments.
2. Hiring family members means hiring people who are more committed to the success of a business than when they are ordinary employees. When things get tough, they will do what is needed to make it work.
3. Often a family business defines success not only in terms of profit but also in providing employment and benefits to the community. A business, as your brothers said, can offer employment to qualified relatives and opportunities to bond with them as well as put cherished beliefs into practice.




HUMAN RESOURCE MANAGEMENT

CASE: I    Enterprise Builds On People

Question:
1.                   Would Enterprise’s approach human resource management work in other industries?


No, because at the HRM of this enterprise , there is no border between employees and managers , all of them has the same uniform and all. For other industries it is not like this.



2.                   Does Enterprise face any risks from its human resource strategy?













3.      Would you want to work for Enterprise? Why or why not?


CASE: II    Doing The Dirty Work

Question:
1.                   How relevant are the concepts of competencies to the jobs in a chicken-processing plant?









INTERNATIONAL BUSINESS
CASE: I    ARROW AND THE APPAREL INDUSTRY
1.                   Why did Arvind Mills choose globalization as the major route to achieve growth when the domestic market was huge?


When businesses decide to expand through global marketing there are certain issues of concern, for example, where a product will be most productive with consumers or how to promote the product in another country and is the demand for the product large enough that it will bring in enough profits for the business. Marketers of a company must create a marketing strategy that will influence consumers locally but also internationally. For example, The Bank of North Carolina was a local bank but wanted to extend the company but needed a marketing strategy that would introduce the company to a global market. The best way to approach this situation was merger with one of the highest respecting banks in the nation Bank of America. From the merger it brought recognition to the local bank and also has consumers in other parts of the world. Merging with other well known establishments is one way of putting local businesses out on the market.

Global and domestic markets consist of consumers with the income to spend. When there is opportunity to introduce a new product to those willing to buy marketers continue to think of creative strategies to keep consumers interested. When companies decide to go global the research is done to provide information on where a product will become marketable. Some countries are not as developed so the chances of a high selling product are risky. The reason business do go international is for the opportunity to reach more consumer base. Most of the clothing that is purchased in the United States is made in China or India. The two countries have a large hiring population and the more people there are, the more money he or she will spend. The choices to contribute to the economy in global and domestic areas are the same, without consumers spending than all products will sit on the shelves.
Many organizations conduct both domestic and global marketing decisions on a daily basis. Wal-Mart is an organization that is familiar with the high-level domestic and global environmental factors that may influence the marketing decisions. Technology plays an important part in the decision making for all organizations. Using the internet to generate international sales in countries that are not going through a downturn opens up many opportunities. Social responsibility and ethics are crucial to Wal-Mart's marketing policies. Corporate social responsibility is a practice used to improve the workplace and benefit society.
Wal-Mart is an organization that is familiar in conducting both domestic and global marketing. As of January 31, 2006, Wal-Mart has 1, 209 stores, 1,980 Super centers in the United States. Internationally, the company has operated 11 units in Argentina, 156 in Brazil, 278 in Canada, 

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Business Communication


Section A: Objective Type & Short Questions (30 marks)
Part one:

Multiple choice:
I.The most important goal of business communication is_________. (1)
a) favorable relationship between sender and receiver
b) organizational goodwill
c) receiver response
d) receiver understanding
Ans: d) receiver understanding

II. Down ward communication flows from_________ to_________. (1)
e) Upper to lower
f) Lower to upper
g) Horizontal
h) Diagonal
Ans: e) Upper to lower

III. Horizontal communication takes place
between_________. (1)
a. superior to subordinate
b. subordinate to superior
c. employees with same status
d. none of these
Ans: c. employees with same status

IV. The study of communication through touch is_________. (1)
a. chronemics
b. haptics
c. proxemics
d. Semantic
Ans: b. Haptics


V._____________ channel of communication is known as grapevine (1)
a. Formal
b. Informal
c. Horizontal
d. Vertical
Ans: b. Informal

VI. The following is (are) the most effective ways of communication.
a.       Verbal b. Non verbal c. Written d. All of the above
Ans c. Written

VII. The handshake that conveys confidence is (1)
a. Limp
b. Firm
c. Loose
d. Double
Ans: b. firm

VIII. ________ of the letter consists of main message. (1)
a. Heading
b. Body
c. Greeting
d. Closing
Ans: b. body

IX. Body of a letter is divided into ________
parts. (1)
a. 1
b. 2
c. 3
d. 4
Ans: c. 3

X. A persuasive message will fail if_____ (1)
a. it does not focus on what is in it for the reader
b. it only lists facts
c. it moves too slowly
d. all of the above
Ans: d. all of the above

Part Two:

1. Brief Grapevine communication? (5)
Grapevine is an unofficial communication within the organisation, where the information is passed through word of mouth at informal gatherings, for example, during lunchtime, at tea breaks, or even at water-coolers. It is basically an office gossip, which one comes to know through friends and acquaintances in a confidential way. Generally gossip is considered to be damaging and is also unwelcome, but office gossip is something that can be used for personal benefits and gains.
Grapevine can be tactfully used by the employee for his professional growth.  It can be used as an effective agent for job search. Many a times, people get to know about openings in different companies through such unofficial lunchtime discussions. It is also helpful for those who are looking for a change as well as promotion within an organisation. People interacting from different departments can pass on useful information about possible openings in a department within an organisation, which otherwise is difficult to get.
Those looking for promotion can assess their capabilities based on these discussions that generally take place on personal and sometimes official matters, and preparedness of others competing for the same position. This platform can also be used by bosses, who are trying to make some judgment about their subordinates, and can get to know through trusted sources the information they would find difficult to get otherwise, but which may help in the employee’s assessment.
Office grapevine can be used to promote a personal agenda by employees. To climb the ladder of success, individuals must make everyone around them aware of their abilities. People around him should know what he is capable of apart from his assigned job. It can be used effectively if one is trying to make a move in terms of nature of job by passing on information about his strengths, potentials and achievements, which is likely to be captured through some complicated route by those who are responsible for making appropriate decisions in such cases.
Sometimes through office grapevine some useful inside information may be passed on that can be used to one’s advantage. However, it should be kept in mind that people should not over-react to information they get unofficially from such sources. They should appropriately react only after ascertaining the truth behind such information. For example, if one hears that he may be laid off because of the closure of a department or some policy change in the organisation, spontaneous action to this should be avoided. It is definitely a useful information for the employee and can help him adjust to the shock that would otherwise come if the same information were announced to him one fine morning by the management. 
But, instead of getting panicky and getting ready to look for a change straightaway, this information can be shared with one’s bosses and if some element of truth is found, one can negotiate his position through alternative means, either by a transfer of department or some other possible solutions.
Grapevine discussions sometimes revolve around the behaviour of a new person joining the organisation. It is always a good option to know in detail about any new person in the organisation, especially with whom or under whom one is likely to work. This can help in dealing appropriately with the person. If one is acquainted with the likes and dislikes, principles, style of working of the new person with whom he is going to work, then a good working relation can develop among them. It may also be a helpful tool for a manager or a leader who is going to head a new group. Information regarding the team members, as to whether they are happy with the change of guard or not, what type of relationship they shared with the previous boss etc, can be of great help, as he can plan an appropriate staff management strategy and decide how to get the best out of them, based on such information.


2. List the 7 C’s of Communication? (5)
There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows:
  1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features:
    • Complete communication develops and enhances reputation of an organization.
    • Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete.
    • A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver.
    • Complete communication helps in better decision-making by the audience/readers/receivers of message as they get all desired and crucial information.
    • It persuades the audience.
  2. Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Conciseness is a necessity for effective communication. Concise communication has following features:
    • It is both time-saving as well as cost-saving.
    • It underlines and highlights the main message as it avoids using excessive and needless words.
    • Concise communication provides short and essential message in limited words to the audience.
    • Concise message is more appealing and comprehensible to the audience.
    • Concise message is non-repetitive in nature.
  3. Consideration - Consideration implies “stepping into the shoes of others”. Effective communication must take the audience into consideration, i.e, the audience’s view points, background, mind-set, education level, etc. Make an attempt to envisage your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not at harm. Modify your words in message to suit the audience’s needs while making your message complete. Features of considerate communication are as follows:
    • Emphasize on “you” approach.
    • Empathize with the audience and exhibit interest in the audience. This will stimulate a positive reaction from the audience.
    • Show optimism towards your audience. Emphasize on “what is possible” rather than “what is impossible”. Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc.
  4. Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. Clarity in communication has following features:
    • It makes understanding easier.
    • Complete clarity of thoughts and ideas enhances the meaning of message.
    • Clear message makes use of exact, appropriate and concrete words.
  5. Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. Concrete message has following features:
    • It is supported with specific facts and figures.
    • It makes use of words that are clear and that build the reputation.
    • Concrete messages are not misinterpreted.
  6. Courtesy - Courtesy in message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be sincerely polite, judicious, reflective and enthusiastic. Courteous message has following features:
    • Courtesy implies taking into consideration both viewpoints as well as feelings of the receiver of the message.
    • Courteous message is positive and focused at the audience.
    • It makes use of terms showing respect for the receiver of message.
    • It is not at all biased.
  7. Correctness - Correctness in communication implies that there are no grammatical errors in communication. Correct communication has following features:
    • The message is exact, correct and well-timed.
    • If the communication is correct, it boosts up the confidence level.
    • Correct message has greater impact on the audience/readers.
    • It checks for the precision and accurateness of facts and figures used in the message.
    • It makes use of appropriate and correct language in the message.





Human Resource Management



I.                   The following is (are) concerned with developing a pool of candidates in line with the human resources plan 

a) Development
b) Training
c) Recruitment
d) All of the above

Ans: d) All of the above



II. The following is (are) the key components of a business process Re-engineering program? (1)
a) Product development
b) Service delivery
c) Customer satisfaction
d) All of the above

Ans: d) All of the above



III. The actual achievements compared with the objectives of the job is 

a) Job performance
b) Job evaluation
c) Job description
d) None of the above

Ans: a) Job performance



IV. Performance development plan is set for the employee by his immediate boss. 
a) Employer
b) Department Head
c) Immediate boss
d) Any of the above

Ans: d) Any of the above



V. The following type of recruitment process is said to be a costly affair.

a) Internal recruitment
b) External recruitment
c) Cost remains same for both types

Ans: b) External recruitment



VI. The following is (are) the objective(s) of inspection. 

a) Quality product
b) Defect free products
c) Customer satisfaction
d) All of the above

Ans: d) All of the above


VII. Which of the following is an assumption of rationality to rationale decision making? 
a. Preferences are clear
b. Final choice will maximize payoff
c. The problem is clear and unambiguous
d. All of the above

Ans: d. All of the above

VIII. ___________ is accepting solutions that are "good enough". 
a. Bounded rationality
b. Satisficing
c. Escalation of commitment
d. None of the above

Ans: b. Satisficing


IX. The three important components in aligning business strategy with HR practice: 

a) Business Strategy, Human Resource Practices, Organizational Capabilities
b) Marketing Strategy, Human Resource Practices, Organizational Capabilities
c) Business Strategy, Human Resource Practices, Organizational structure
d) Marketing Strategy, Human Resource Practices, Organizational structure

Ans: a) Business Strategy, Human Resource Practices, Organizational Capabilities



X. The basic managerial skill(s) is(are)

a) To supervise
b) To stimulate
c) To motivate
d) All of the above

Ans: d) All of the above


Part Two:

1.      What is the nature of Human Resource Management? 
Nature of Human Resource Management are:
1. A part of Management Discipline:
HRM is a part of management discipline. It is not a discipline in itself but is only a field of study. HRM, being a part of management process, draws heavily from management concepts, principles and techniques and apply these in the management of human resources.
2. Universal Existence:
HRM is pervasive in nature. It is present in all enterprises. It permeates all levels of management in an organisation.
3. Concerned with People:
HRM is all about people at work, both as individuals and groups. It tries to put people on assigned job in order to produce goods results. The resultant gains are used to reward people and motivate them towards further improvement is productivity.
4. Action oriented:
HRM focuses attention on action, rather than on record keeping, written procedures or rules. The problems of employees are solved through rational policies.
5. Directed towards Achievement of Objectives:
HRM is directed towards achievement of organisational objectives by providing tools and techniques of managing people in the organisation effectively.
6. Integrating Mechanism:
HRM tries to build and maintain cordial relation between people working at different levels in the organisation. It tries to integrate human assets in the best possible manner for achieving organisational goals.
7. Development Oriented:
HRM intends to develop the full potential of employees. The reward structure is turned to the needs of employees. Training is provided to improve the skill of employees. Every attempt is made to use their talents fully in the service of organisational goals.
8. Continuous Process:
HRM is not a one short deal. It cannot be practised only one hour each day or one day a week. It requires constant alertness and awareness of human relations and their importance in every day operations.
9. Comprehensive Function:
HRM is concerned with managing people at work. It covers all types of people at all levels in the organisation. It applies to workers, supervisors, officers, manager and other types of personnel.




2.      What is Human Resource Development (HRD)

Development of human resources is essential for any organisation that would like to be dynamic and growth-oriented. Unlike other resources, human resources have rather unlimited potential capabilities. The potential can be used only by creating a climate that can continuously identify, bring to surface, nurture and use the capabilities of people. Human Resrouce Development (HRD) system aims at creating such a climate. A number of HRD techniques have been developed in recent years to perform the above task based on certain principles. This unit provides an understanding of the concept of HRD system, related mechanisms and the changing boundaries of HRD.
The focus of all aspects of Human Resource Development is on developing the most superior workforce so that the organization and individual employees can accomplish their work goals in service to customers.

Human Resource Development can be formal such as in classroom training, a college course, or an organizational planned change effort. Or, Human Resource Development can be informal as in employee coaching by a manager. Healthy organizations believe in Human Resource Development and cover all of these bases.

Human resource development in the organisation context is a process by which the employees of an organisation are helped, in a continuous and planned way to:

  1. Acquire or sharpen capabilities required to perform various functions associated with their present or expected future roles;
  2. Develop their general capabilities as individuals and discover and exploit their own inner potentials for their own and/or organisational development purposes; and
  3. Develop an organisational culture in which supervisor-subordinate relationships, teamwork and collaboration among sub-units are strong and contribute to the professional well being, motivation and pride of employees.
This definition of HRD is limited to the organisational context. In the context of a state or nation it would differ.


Management Information Systems


Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:

I.A person machine-system and a highly integrated grouping of information-processing functions designed to provide management with a comprehensive picture of specific operation is called (1)
a) DSSB
b) MISC
c) IISD
d) All the above
Ans: b) MISC


II. Which one of the following is not an important characteristic of useful and effective information? (1)
a) Accuracy
b) Timelines
c) Completeness
d) Economy
Ans: d) Economy


III. The most important reason for failure of MIS is (1)
a) Use of improper tools for design
b) Noninvolvement of end-user
c) Improper specification
d) None of the above
Ans: b) Non involvement of end-user

IV. Top level Managers use (1)
a) Strategic information
b) Tactical information
c) Operational information
d) None of these
Ans: a) Strategic information

V.System is an important factor of MIS. There are various types of systems. Which one of the following is not a system? (1)
a) Physical system
b) Integrated system
c) Open system
d) Open system
Ans: b) Integrated system

VI. Which one of the following is not an approach for development of MIS? (1)
a) Hierarchical approach
b) Integrative approach
 c) Modular approach
d) Elective approach

Ans: b) Integrative approach

VII. Management is linked to information by (1)
a. Decisions
b. Data
c. Both [A] And [B]
d. None Of The Above
Ans: c. Both [A] And [B]


VIII. Which pattern reflects a pure executive form of management?
(1)
a. Functional
b. Line
c. Line and Staff
d. Committee
Ans: a. Functional

IX. The term financial engineering is related to (1)
a) Cost of production
b) Financial restructuring
c) Product planning
d) Capital issue
Ans: b) Financial restructuring

X. The goal of financial management is to (1)
a) Maximize the wealth of preference share holders
b) Maximize the wealth of debenture holders
c) Maximize the wealth of equity share holders
d) All of the above
Ans: d) All of the above

Part Two:

1. What is purpose of information system from a business perspective? (5)

Using feedback completes the information-processing loop. To be a good Information Systems manager, however, you must bring into that loop far more than just the computer data. For instance, your information system reports that you produced 100,000 widgets last week with a “throwback” rate of 10%. The feedback loop tells you that the throwback rate has fallen 2% in the last month.  By putting that information into a broader context you will establish that it will cost the organization a huge sum of money because each percentage point on the throwback rate averages $10,000. And when you bring in available external environmental information, your company is 5% above the industry norm. Now that’s information you can use to your advantage.
If you, as a manager, can then take other information from the internal and external environments to come up with a solution to this problem, you can consider yourself “information literate.”
Porter’s value chain is a framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation. Value can be created by differentiation along every step of the value chain, through activities resulting in products and services that lower buyers’ costs or raise buyers’ performance. The sources of value creation come from policy choices, linkages, timing, location, sharing of activities among business units, integration, learning and institutional factors.
Value chain is the viewing of a business firm as a series of basic activities that add value to the firm’s products or services. The concept of the value chain can be used to identify opportunities to use strategic impact systems. The value chain views the firm as a chain of basic activities that add value to a firm’s products or services. These activities can be categorized as either primary activities or support activities.
Primary activities include inbound logistics, operations, outbound logistics, sales and marketing, and service.
The service activity involves maintenance and repair of the firm’s goods and services. Support activities make the delivery of the primary activities possible and consist of administration and management, human resources, technology, and procurement.
An information system could provide strategic impact if it helped the firm perform its value activities at a lower cost than competitors or if it provid