ANNAMALAI UNIVERSITY MBA
SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. E. BUSINESS
SECOND YEAR
Academic Year 2021 -
2022
ASSIGNMENT TOPICS
This
booklet contains assignment topics. Students are asked to write the
assignments
for SIX
papers as per instructions, those who
have opted Project and
Viva-Voce.
Students
are asked to write the assignments for the EIGHT Papers as per
instruction
those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialisation.
Last
date for submission: 16.03.2022
Last
date for submission with late fee ` 300/-
: 19.04.2022
NOTE:
1.
Assignments sent after 19.04.2022 will not be evaluated.
2.
Assignments should be in the own handwriting of the student concerned
and
not type-written or printed or photocopied.
3.
Assignments should be written on A4 paper on one side only.
4.
All assignments (with Enrolment number marked on the Top right hand
corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance
Education,
Annamalai
University, Annamalainagar – 608 002 by Registered post.
5.
No notice will be taken on assignments which are not properly filled in
with
Enrolment
Number and the Title of the papers.
6.
Students should send full set of assignments for all papers. Partial
assignments
will not be considered.
ASSIGNMENT
INSTRUCTIONS
Write
assignments on any TWO questions in each paper out of the FOUR. For
each
question the answer should not exceed 15 – pages. Each assignment carries
25
marks (2 questions). You are expected to write two questions for every
subject.
DR R.SINGARAVEL
DIRECTOR
2.1 E-COMMERCE
1.
Electronic Commerce is commonly known as e-commerce, is a process of
buying
and selling of goods or services using electronic systems. List the
applications
and benefits if e-commerce.
2.
Discuss the role of data mining techniques and data visualization in ECommerce.
3.
Compare the communication system in traditional business and on-line
business.
4.
Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.2 E-COMMERCE:
APPLICATION AND SECURITIES
1.
“Electronic Commerce and Electronic Business - The Supporting Pillars of
Successful
e-Commerce Business” – Do you agree this statement or not,
substantiate
your views.
2.
Elaborate the role of the Web in the marketing communication mix.
3.
Digital Asset Management from an Intranet Perspective – Discuss.
4.
Explain the Role of Human Resource Information Systems in Human
Resource
Planning.
2.3 INTERNET AND JAVA
PROGRAMMING
1.
If you look for the best internet tools online to have a leg up on the
competition,
assemble the top list of internet tools and describe them with
suitable
illustrations.
2.
HTML has been traditionally used for building web applications and web
pages
that in turn, help in building a dynamic website. By using HTML
programming
language develop a business website for your own online
business.
3.
Method overloading in Java supports compile-time (static) polymorphism.
Discuss
about Method Overloading with its rules and every concept with
suitable
example.
4.
Develop a JDBC application for storing and retrieving the vendor details from
a
database of a Jewelry shop.
2.4 ADVANCED WEB
DEVELOPMENT AND DESIGN TOOLS
1.
Design and develop web page with Java script for calculating the total price
amount
of the online purchased items of an electronics shop.
2.
i) Discuss the advantages and disadvantages of VB Script.
ii)
Explain the data types, Variables, Operators and error dealing in VB Script.
3.
Explain the three types of session bean and its applications. Explain the steps
in
creation of stateless EJB.
4.
Develop an application to demonstrate the features and advantages of servlet.
2.5 ENTERPRISE
RESOURCE PLANNING
1.
Identify the Organization that has requirement for ERP systems
implementations
and make an introspection of the functionality that requires
such
implementation. On behalf of the Organization prepare
2.
A hardware Requirement details and submit.
3.
A user Interface details and submit.
4.
A gap analysis report and submit
5.
Identify the Organization that has requirement for ERP systems
implementations
and make an introspection of possible failure source to ERP
implementation.
2.6 STRATEGIC
MANAGEMENT
1.
Take an imaginary situation relating to pricing or investment policy in a
selected
industry in which there are few sellers and show how the adoption of
different
strategies by a leading player defines different possible paths. Use a
decision
tree to illustrate these different possible paths.
2.
Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3.
Nowadays Product Diversification is a mandatory process in Indian Industry.
Give
an example success and failure. Give reasons for the success and failure.
4.
Technological factors represent major opportunities and threats, which must
be
taken into account while formulating strategies. Discuss. How will a firm
build
a sustainable technology based competitive advantage?
2.7.1 GLOBAL
MARKETING
1.
Give a detailed note on balance of payments in International Trade.
2.
Elaborate Tariff and Non Tariff barriers in International Trade.
3.
Examine the role of IMF and World Bank in International Trade.
4.
Illustrate the various measures taken for export promotion and give a detailed
note
on export licensing procedure.
2.7.2 STRUCTURED
SYSTEM ANALYSIS AND DESIGN
1.
Develop a Conceptual and ER model with DFD for online education student
centric
learning process.
2.
Describe how logical and physical design with dialogues can use in system
development
and implementation with real time example.
3.
Elaborate the various types of databases available and its use in business
applications.
4.
Why some of the new system implementation fails? Explain how this can be
overcome
and identify ways to increase the success rate.
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
INTERNATIONAL BUSINESS
SECOND
YEAR
Academic
Year : 2021 - 2022
ASSIGNMENT
TOPICS
This booklet contains assignment topics. Students are asked to
write the
assignments for SIX papers as per instructions, those who have
opted Project and Viva-
Voce.
Students are asked to write the assignments for the EIGHT Papers
as per
instruction those who have opted Two Theory Papers
as specialization.
Last date for submission: 16.03.202215
Last date for submission with late fee `Rs: 300/- : 19.04.202215-03-2019
NOTE:
1. Assignments sent after 19.04.202215will not be evaluated.
2. Assignments should be in the own handwriting of the student
concerned and not
type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right
hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The
Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered
post.
5. No notice will be taken on assignments which are not properly
filled in with
Enrolment
Number and the Title of the papers.
6. Students should send full set of assignments for all papers.
Partial
assignments will not be considered.
ASSIGNMENT
INSTRUCTIONS
Write assignments on any TWO questions in each paper out of
the FOUR. For each
question the answer should not exceed 15 – pages. Each assignment
carries 25 marks
(2 questions). You are expected to write two questions for
every subject.
DR
R.SINGARAVEL
DIRECTOR
2.1
INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Assume yourself as a managing director of a multinational
corporation; what are
the measuring tools you will utilize to evaluate the impacts of
inter country
differences on HRM? Justify your views with appropriate examples
2. Manpower planning is considered as the most primary and
important task of HR
department internationally. Why is it not so in India? Also
discuss the
consequences of not planning manpower requirements
3. Your Organisation is a multinational company based at India.
Simultaneously
three executives looking after three geographical area decides to
quit. The top
Management is asking you to conduct the exit interview for those
tendered their
resignation. How would you organize the exit interview? Will you
impress upon
them to continue? If “Yes” why? If “No” Why Not
4. A Human Resources manager working for a multinational company
would be
expected to have a much broader knowledge of employment related
matters
compared with a counterpart in a domestic company. What types of
knowledge
would you expect an international HR Manager to have? List and
explain five
items that you think most important in this regard?
2.2
INTERNATIONAL MARKETING MANAGEMENT
1. Explain the Different methods used by a researcher in
conducting research in an
International Environment? Which method can be most effective
while collecting
data about brand loyalty and why ?
2. Amazon.com has been an early winner in the on-line book
business. Which
market segment has Amazon served? Are the Amazon target market
segments in
the United States and the rest of the world identical?
3. “Modern marketing concept is applicable to all business
organisations
irrespective of their size or nature of the goods or services
marketed”- Do you
agree or disagree? Give your justification
4. Interview with friends and prepare the report and find out who
would they go for
information for the products mentioned below and also indicate why
do you view
her/him as the source of information and advice?
a) Computer note book b) Cell phones c) Holiday resort d) Toys.
2.3.
INTERNATIONAL FINANCIAL MANAGEMENT
1. Elaborate the different criteria and difficulties in evaluating
foreign projects
While making international investment decision for developing
countries
investors.
2. "In the absence of a common currency throughout the world,
a series of problems
arise in International cash management." What are these
problems? How can
these problems be overcome?
3. An export company wants to raise capital from international
markets. What are
the basic considerations the firm should take into account while
making this
international financing decision? Explain.
4. What is euro band market? How does international stock market
operations is an
important aspect to a MNC.
2.4
LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. You are assigned the position of Chief Manager in a logistics
company located at
Mumbai. You have customers across globe. Your responsibility is to
collect the
goods from various sources and export it from the nearest port.
How do you do
the operation, and explain the problems you may face during the
logistical
operations?
2. Many innovations on technology-based approaches are well-suited
to the
enhancement of the effectiveness of Supply Chain
Management"-Justify the
statement by giving few applications of information technology in
SCM.
3. Assume that you are the manager for a logistics, how will you
develop your
organization? In that condition how would you manage disputes?
Discuss and
elaborate the statement.
4. Illustrate with suitable example of supplier assessment
techniques used in
logistics. Explain this as a logistic manager.
2.5
GLOBAL STRATEGIC MANAGEMENT
1. “Strategic planning deals with formulating, implementing and
evaluating
strategies to perform the cross functional decision of the
company” Do you agree
or disagree? Substantiate your views.
2. Take an organization with which you familiar, and use relevant
tools and
frameworks to identify and access the potential sources of
competitive advantage.
To What extent will the sustainability of this competitive
advantage depend upon
the organization strategic capabilities or its position within the
industry?
3. Classical management-oriented organizations differ from
strategy-focused
organizations. Discuss.
4. “Globalization presents a real challenge to the strategic
management of Business
Corporations.” How can any group of people in any one company keep
track of all
the changing technological, economic, political – legal and
Socio-cultural trends
around the world? This is clearly impossible – Justify your views.
2.6
INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Exports made on re-export basis shall not be counted for
reorganization, why?
2. Analysis the WTO, what role does the WTO play with respect to
the Indian
economy.
3. “IMF and world bank serve the interests of industrialized
nations rather than
these of the developing countries.” – Discuss.
4. Briefly explain the latest EXIM Policy of India. Identify the
gains and losses of
those policies.
2.7.1:
INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How do social and cultural influence the impact on
international consumer
behavior.
2. “Experimental method of research is not suitable in management
field”. Discuss,
what are the problems in the introduction of this research design
in business
organization?
3. Discuss the major ethical issues in International marketing
with three examples.
4. A company manufacturing electronic goods wants to know how best
it can satisfy
its potential buyers in the Indian market. Give your suggestions
for formulating
an appropriate marketing research proposal.
2.7.2
EXPORT AND IMPORT FINANCE
1. “Credit Insurance agencies will help the exporter &
importer in financial
payments” – Prove it.
2. What is letter of credit? How finance importers will use
letters of credit? Elaborate
different types of Letter of Credits prevailing in business.
3. Describe the general provisions related to import under the
Foreign Trade Policy
(EXIM Policy) of Government of India. Do you think that these
provisions facilitate
the foreign trade?
4. Do you think marine insurance is necessary one in export?
Comment on it.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION
SYSTEMS
SECOND YEAR
Academic Year 2021 -
2022
ASSIGNMENT TOPICS
This
booklet contains assignment topics. Students are asked to write the assignments
for
SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students
are asked to write the assignments for the EIGHT Papers as per
instruction
those
who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last
date for submission : 16.03.2022
Last
date for submission with late fee ` 300/-
: 19.04.2022
NOTE:
1.
Assignments sent after 19.04.2022 will
not be evaluated.
2.
Assignments should be in the own hand
writing of the student concerned and not typewritten
or
printed or photocopied.
3.
Assignments should be written on A4
paper on one side only.
4.
All assignments (with Enrolment
number marked on the Top right hand corner on all
pages)
should be put in an envelop with superscription “MBA Assignments” and sent to
The Director, Directorate of Distance Education, Annamalai
University, Annamalainagar –
608 002 by
Registered post.
5.
No notice will be taken on
assignments which are not properly filled in with Enrolment
Number and
the Title of the papers.
6.
Students should send full set of
assignments for all papers. Partial assignments will
not be considered.
ASSIGNMENT
INSTRUCTIONS
Write
assignments on any TWO questions in each paper out of the FOUR.
For each
question
the answer should not exceed 15 – pages. Each assignment carries 25 marks (2
questions).
You are expected to write two questions for every subject.
DR R.SINGARAVEL
DIRECTOR
2.1 ORGANIZATIONAL
BEHAVIOUR
1.
Prepare an interview schedule for the concept Personality and its components,
conduct
an interview with a few executives of any one organization known to you and
present
the results with critical analysis.
2.
To highlight the concept, components, process, and importance of Groups in an
organization
prepare a role play script and explain group dynamics.
3.
After listing out the qualities and theories of leadership view YouTube on
executive
leadership
and present the outcome of your perception on leadership.
4.
Make telephone calls to your friends and seniors working in various
organizations and
collect
information about their Organizational Culture, analyze them and present
them
with issues and strategies.
2.2 MANAGEMENT
INFORMATION SYSTEM
1.
A Person who understands all about Computer Hardware, software and Programming
may
not be suited to design a computer based Management Information System. Why
not?
2.
A Company decided to implement a highly integrated management information
system.
Any transaction entered in to the system would immediately affect all related
functional
subsystem at all levels of activity. The system was never implemented
successfully.
Why do you think it was a failure?
3.
Using the Example of Selecting a personal computer .show the elimination by
aspects
Decision
procedure.
4.
Discuss the amount of centralization that PBS has and whether this is
functional or
dysfunctional.
2.3 DATA BASE
MANAGEMENT SYSTEM
1.
Discuss the various update operation on relation and types of integrity
constraints that
must
be checked for each update operation?
2.
Describe the three-level architecture of DBMS? Also explain its importance in a
database
environment.
3.
What do you understand by distributed databases? Give the various advantages
and
disadvantages
of distributed database management system.
4.
What are the ACID properties? Define atomicity, Consistency, isolation, and
durability
and
illustrate them through examples?
2.4 ELECTRONIC
COMMERCE
1.
Electronic Commerce is commonly known as e-commerce, is a process of buying and
selling
of goods or services using electronic systems. List out the applications and
benefits
of e-commerce.
2.
Discuss the role of data mining techniques and data visualization in
E-Commerce.
3.
Compare the communication system in traditional business and on-line business.
4.
Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.5 ENTERPRISE
RESOURCE PLANNING
Identify
the Organization that has requirement for ERP systems implementations and
make
an introspection of the functionality that requires such implementation. On
behalf of
the
Organization prepare
1)
A hardware Requirement details and submit.
2)
A user Interface details and submit.
3)
A gap analysis report and submit.
4)
Identify the Organization that has requirement for ERP systems implementations
and
make
an introspection of possible failure source to ERP implementation
2.6 DATA WAREHOUSING
AND DATA MINING
1.
Is snowflake schema one of the forms of arrangement in fact table. How many
fact
tables
are there in snowflake schema? Is fact table normalized or de normalized?
2.
If you are an expert in data mining preparation, then prepare a comparison
chart for
discrete
and continuous data? How do you differentiate between discrete and
continuous
data? Justify your answer with examples.
3.
Explain the classification of data mining systems.
4.
Elaborate how data warehousing and OLAP Technology useful for data mining.
2.7.1 SOFTWARE
PROJECT MANAGEMENT
1.
A public library is considering the implementation of a computer-based system
to help
administer
book loan at libraries. Identify the stakeholders in such a project. What
might
be the objectives of such a project and how might the success of the project be
measured
in practical terms?
2.
Assume that a company has decided on a COTS solution that will replace the
whole of
the
existing maintenance accounting system rather than simply plugging in
additional
modules
to deal with group accounts. Write a memorandum to the company’s legal
department
outlining the important provisions that a contract to supply this system
should
have.
3.
An organization is contemplating the purchase of a project planning software
tool such
as
MS project and has decided to draw up quality specifications for the package.
The
features
that they are particularly concerned are, to set up details of new projects and
updating
the project details with information about actual work completed. Draw up
quality
specifications in respect of the qualities of 1.) Usability 2.) Reliability 3.)
Recoverability
4.
Abc software company is to develop software for effective counseling for
allotment of
engineering
seats for students with high scores ranking from top colleges. The product
has
to be upgraded if the common entrance score is to be considered. Describe the
appropriate
product development life cycle and the standard skills required.
2.7.2 ADVANCED WEB
DESIGN
1.
Develop XML document that will hold player (Like Cricket) collection with field
for player -
name,
age, batting - average and highest - score. Write suitable document type
definition
and
schema for the XML.
2.
Develop a web page for employee registration form using HTML and validate the
registration
form with JavaScript.
3.
What is RMI? Create a remote phone book server that maintains a file of names
and
phone
numbers and a client allows the user to scroll through the file using RMI
concept.
4.
Create a website for a online super market. The website should have a home page
which
helps
the users to navigate to various other pages. Every web page in the website
gives
a
detailed description of different items present in the super market. Make the
website
user
friendly by adding relevant images and other formatting options. The last web
page
should present a feedback form for the customer.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
SECOND YEAR
Academic
Year : 2021 - 2022
ASSIGNMENT
TOPICS
This booklet contains assignment topics. Students are asked to
write the
assignments for SIX papers as per instructions, those who have
opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers
as per
instruction those who have opted Two Theory Papers
as specialisation.
Last date for submission : 16-03-2022
Last date for submission with late fee ` 300/- : 19-04-2022
NOTE:
1. Assignments sent after 19-04-2022 will not be evaluated.
2. Assignments should be in the own handwriting of the student
concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side
only.
4. All assignments (with Enrolment number marked on the Top right
hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The
Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered
post.
5. No notice will be taken on assignments which are not properly
filled in with
Enrolment
Number and the Title of the papers.
6. Students should send full set of assignments for all papers.
Partial
assignments will not be considered.
ASSIGNMENT
INSTRUCTIONS
Write assignments on any TWO questions in each paper
out of the FOUR. For
each question the answer should not exceed 15 – pages. Each
assignment carries
25 marks (2 questions). You are expected to write two questions
for every
subject.
DR
R.SINGARAVEL
DIRECTOR
2
2.1 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary
for one to
constantly review procedures and laws to that the practices will
be effective
and legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not
accurately assess the
characteristics of the job. In fact most of the executives would
divulge that
the testing had no impact on future job performance. Do you accept
or not?
Discuss with justification.
3. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor
4. Identify the Paramount barriers for effective training
programme in IT field
and how to crush them". Explain with real life examples.
2.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in
design,
innovation, rapid response and global market flexibility”-
comment.
2. “Legal aspects protect competitors and consumers from many
unethical
pricing strategies that unscrupulous marketers may wish to
attempt”.
Critically analyse the statement.
3. In designing an advertising campaign for a soft drink, which
would you find
more useful; information about consumer demographics or
information about
consumer life style? Give an example of how would you use each
type of
information.
4. Suggest a successful way to segment the market for the
following products
a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.
3
2.3
FINANCIAL MANAGEMENT
1. “The consequences of over- capitalisation are far more serious
and fatal than
under-capitalisation.” – Discuss.
2. “An optimal combination of the decisions relating to
investment, financing
and dividends will maximise the value of the firm to its
shareholders”. –
Examine
3. The analysis of debt to
equity ratios alone can be decreasing and an analysis of
the magnititude and stability of cash flows relative to fixed
changes is extremely
important in determining the appropriate capital structure. Give
your opinion.
4. “The success of a business concern depends upon the way in
which it
earnings are computed, distributed and retained”- Comment on this
statement.
2.4
OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive
advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount
as follows:
a ) Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items.
Rs.3.70
for quantities above 4000. Ordering cost = Rs. 50.
b) Comparative inventory cost = 25% per year of average inventory
price.
c) Determine the optimum purchase policy under discount.
3. Why are some Industries located near the source of raw
materials, where as
some other Industries are located near the market for their
finished goods?
Discuss with relevant examples.
4. Prepare PERT network for assembling a Motor Bike.
4
2.5
PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Describe two areas in a manufacturing project where there is a
high level of
uncertainty. How do you tackle these uncertainties?
2. Explain how to break the total project works and some major
parts of the works
into smaller and manageable item. Relate your answer to project
phases, cost
account, work package, activities and project schedule.
3. Should we combine debt – related cash flows with project cash
flow? Why?
Discuss the issues related to the principle of treating the
financing cash flow
separately from the investment cash flow.
4. Why do role models impact the decision of people to become the
entrepreneurs?
Do you think that a person whose parent was an entrepreneur of a
failed
business is more or less likely to start his or her own business
than a person
whose parents were managers of large established companies?
2.6
STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display
the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its
competitive
business strategy using Porter’s five force model? What strategies
can you
suggest to convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability
strategies
be viable over a lengthy period of time? Why or Why not?
4. Take an imaginary situation relating to pricing or investment
policy in a
selected industry in which there are few sellers and show how the
adoption
of different strategies by a leading player defines different
possible paths.
Use a decision tree to illustrate these different possible paths.
5
2.7.1 HRM
: (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour Union meant for the right of the employees”- Do you
agree -
Substantiate your views.
2. “Ensuring Industrial Relations is the important task of Human
Resource
Manager”. Do you agree or Disagree, Substantiate your views.
3. Workers education helps a worker to solve his problems not as
an individual but
is a member of his social class discuss?
4. “The Government plays an important role in establishing a
better industrial
relations and it passes various laws to protect the interest of
both employers
and employees”-Discuss.
2.7.1 HRM
: (b) TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire
population of
employees and managers to provide “Legendary Customer Service.”
Suggest
and explicate a design for evaluating the impact of such a massive
training
effort.
2. Is training transfer an important issue in the automobile
manufacturing
companies? How transfer is evaluated in those companies? Design an
action
plan sheet that a manager and employee could use to facilitate
transfer of
training. Justify each category included in the action plan.
3. Identify the procedures and their pitfalls for the effective
implementation of MDP
in organizations and suggest suitable measure to avoid pitfalls.
4. Many employees are unwilling to relocate geographically because
they like their
current community and because spouses and children prefer not to
move, as
the result, it is difficult to develop employees through job
experiences that
require relocation. How could an employee’s current job be changed
to develop
that employee’s leadership skills?
6
2.7.2
Marketing Management: (a) SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing
functions
performed by wholesaler-distributors for manufacturers with the
help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you
take for setting
up a Sales Organization? Explain with the help of suitable
example.
3. As a marketing manager for a nondurable manufacturing company,
what
factors would you consider and what process would you adopt to
select a
distribution channel? Explain.
4. Explore new marketing and distribution channel for online
e-marketing
Companies.
2.7.2
Marketing Management: (b) MARKETING RESEARCH AND CONSUMER
BEHAVIOUR
1. “Application of Marketing Research is helpful in promoting a
product” –
Comment this statement with a proper research design.
2. Illustrate with suitable example various sampling techniques
used in marketing
research. Suggest a suitable sampling plan to collect information
from the
students of a university regarding the recreation facility
available.
3. Analyze the consumer decision making process and problems in
buying a
luxury car with appropriate examples.
4. “Knowledge about individual’s exposure to various media of
communication will
enable the marketer to understand consumer social behaviour:” Do
you agree
with this statement? Why?
7
2.7.3
Financial Management: (a) INVESTMENT, SECURITY AND PORTFOLIO
MANAGEMENT
1. Cite recent examples of political, social, or economic events
(market risk) that
have excited (a) The stock market, and (b) Stocks in a specific
industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most
popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. As a individual investor, what aspects of public issues you
should be familiar
with? Discuss your views with relevant to the recent trends in
primary market.
4. The technical analyst places a great deal of importance on
supply and demand
in stock pricing. Presumably the fundamental analyst also believes
that supply
and demand are important. In what ways do the two groups disagree
on the
subject? Give your comments with suitable examples.
2.7.3
Financial Management: (b) MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline
causes for their
high growth.
2. Discuss the statement in detail “Reserve Bank of India is
Banker’s Bank. – Do
you agree?
3. I like to invest Rs 2 laths for long term in share market. Will
you suggest
investing it right now or should I wait for further correction.
Justify your views
in detail.
4. Do you think credit analysis is essential before providing loan
to customers?
Explain various credit appraisal techniques used by commercial banks
to
analyse the credit worthiness of borrowers.
8
2.7.4
Production Management: (a) PRODUCTION, PLANNING, CONTROL AND
MAINTENANCE
1. Is lead time in inventory really important? How can mismanaging
lead time
costs company?
2. Material handing not only adds value to the product instead,
add to its cost. –
Elucidate.
3. Assume that you are a production manager for TATA Steel, How
will you deal
break down maintenance cost? What types of maintenance you will
adopt for
them.
4. Identify two industries of your choice. When one industry
practices TQM and
the other practice six SIGMA. What will be the defective rate of
the two
industries?
2.7.4
Production Management: (b) QUALITY MANAGEMENT
1. Explain the steps followed in Total Quality Management (TQM) in
manufacturing industries in detail.
2. Chose an organization of your choice having a specific quality
programme.
Discuss the quality programme followed by the organization and how
it has
helped the organization to sustain in the competitive world.
3. According to current quality management thinking, what type of
approaches to
quality improvement is least likely to produce positive results
4. Quality and profitability are incompatible objectives.'' Do you
agree? Write the
quality and profitability factors for Hyundai motor.
9
2.7.5
SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. List and describe the other features available with spreadsheet
software in
addition to its ability to calculate members.
2. Describe the procedure for managing electronic mail. What are
the problems
relating to attaching files in an electronic mail?
3. Compare the cost, overheads and sales figures of a company of
your choice for
last three years through appropriate chart in MS-Excel.
4. For what purpose the Macros are used in MS-Word. Give two examples
with
including the procedures to be followed while inserting Macros
with step by step
instruction.
2.7.5
SYSTEMS (b) INFORMATION TECHNOLOGY
1. “E-Business and the reason for going online.” – Express your
views;
2. As a manager of a company, bring out the phases of moving the
company from
products to services.
3. How does CRM system
enforce best practices for an Indian organization?
4. List and explain the issues involved in development of a
business website.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
HUMAN RESOURCE MANAGEMENT
SECOND
YEAR
Academic
Year 2021 - 2022
ASSIGNMENT
TOPICS
This booklet contains assignment topics. Students are asked to
write the
assignments for SIX papers as per instructions, those who have
opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers
as per
instruction those who have opted Two Theory Papers
(2.7.1 & 2.7.2) as specialization.
Last date for submission: 16.03.2022
Last date for submission with late fee ` 300/- : 19.04.202215-03-2019
NOTE:
1. Assignments sent after 19.04.2022 will not be evaluated.
2. Assignments should be in the own hand writing of the student
concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right
hand
corner on all pages) should be put in an envelope with
superscription
“MBA Assignments” and sent to The Director, Directorate of Distance
Education, Annamalai University, Annamalainagar – 608
002 by Registered
post.
5. No notice will be taken on assignments which are not properly
filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers.
Partial
assignments will not be considered.
ASSIGNMENT
INSTRUCTIONS
Write assignments on any TWO questions in each paper
out of the FOUR. For
each question the answer should not exceed 15 – pages. Each
assignment carries
25 marks (2 questions). You are expected to write two questions
for every
subject.
DR
R.SINGARAVEL
DIRECTOR
2.1
ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. If you are an OD consultant what types and levels of changes
you would
observe and study in any organization.
2. Learning organizations attack fragmentation, competitiveness,
and reactiveness”
- Elaborate this statement?
3. “Resistance to change is an irrational response.” Do you agree
or disagree?
Substantiate your views.
4. Discuss the major interventions. In your opinion, Which OD interventions
are
most effective? Why?
2.2
TRAINING AND DEVELOPMENT
1. Prepare a training schedule for a newly joined salesman in a
textiles company.
2. Do you think job rotation is a good method to use for
developing management
trainees? Why or why not? Justify your answer with suitable
examples.
3. HR functionaries are better suited to become trainers than line
managers.
They don’t require training as they are experts in training. Give
at least four
arguments for against this statement.
4. Assume you are a Human resource manager in a manufacturing
organization,
If you had an opportunity to choose between adventure learning and
action
learning for developing an effective team in your organization,
which would
you prefer? Defend your choice with precise justification
2.3
LABOUR WELFARE
1. Write the various statutes enacted by Indian Parliament from
time to time and
various schemes implemented by government for the welfare of
child, female
and contact labours in India
2. Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
3. Give a detail note on voluntary welfare facilities provided by
the Indian
organization of your choice.
4. Explain the psychological issues relating to the employment and
measures to
be taken to prevent adverse impact on overall health of employees.
2.4
INDUSTRIAL RELATIONS
1. Explain the historical perspective of Industrial relations in
India. Discuss the
issues and challenges facing by the organizations related to
industrial
relations in an organization you are familiar with.
2. Trade unions are inevitable for industrial democracy” – comment
on this
statement with regard to its principles and functions.
3. Explain the meaning, origin and growth of trade unions in
India. Describe the
present trade union scenario of an industrial area with which you
are
familiar. What your suggestions are for strengthen the trade
unions in India.
4. The effect of both strikes and lockouts are the same, as they
both ensure that
workers will be away from work. Examine whether and why management
wants to declare lockouts and when workers want to go on strikes.
Also
identify the ways and means of resolving such disputes within the
organization and through alternative mechanisms
2.5 WAGES
AND SALARY ADMINISTRATION
1. Why pay commission abolition proposed by government of India?
Give SWOT
analytical report.
2. If selection and placement decisions are done effectively, an
individual
performance should not vary a great; therefore, an incentive
system is not
necessary”. Do you agree to this statement? Justify your view.
3. Compare the Salary template of Four Companies and find out the
one that
has the most amount of Tax Saving schemes.
4. Do you agree that the objectives of collective bargaining are
to reduce the
areas of conflict and to create work atmosphere geared to
productivity?
Elucidate.
2.6
STRATEGIC MANAGEMENT
1. Illustrate with examples of hyper competition and competitive
and dynamic
approaches in strategic marketing.
2. Select an Automobile industry in India, and evaluate its
competitive business
strategy using Porter’s five force model? What strategies can you
suggest to
convert the unattractive forces in to attractive ones?
3. Nowadays Product Diversification is a mandatory process in
Indian
Industry. Give an example for success and failure. Give reasons
for the
success and failure.
4. ‘Formality is the enemy of creativity and innovation’. Informality
is the
enemy of disciplined and reliable performance’. Is it consequently
impossible for an enterprise to be both innovative and
disciplined?
Investigate how these qualities can be combined.
2.7.1
E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key
infrastructure,
Safety of E-Commerce applications, Electronic payment systems,
Trust and
reputation in E-Commerce.
2. Discuss the role of data mining techniques and data
visualization in ECommerce.
3. Describe the current e-commerce scenario in India and explain
the future
prospect of e-commerce.
4. Discuss about the prevention procedures of the firewall to
avoid the attack
from hackers.
2.7.2
BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the
researchers”
.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis,
correlation analysis
and t test. Create tables with imaginary and appropriate values
and explain
the results.
3. If a control group is a part of an experimental design, one
need not worry
about controlling other exogenous variables. –Discuss this
statement.
4. Data processing is an
intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various
operations
involved in it.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
MARKETING MANAGEMENT
SECOND
YEAR
Academic
Year 2021 - 2022
ASSIGNMENT
TOPICS
This booklet contains assignment topics. Students are asked to
write the
assignments for SIX papers as per instructions, those who have
opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers
as per
instruction those who have opted Two Theory Papers
(2.7.1 & 2.7.2) as specialisation.
Last date for submission: 16-03-2022
Last date for submission with late fee Rs: 300/- 19-04-2022
NOTE:
1. Assignments sent after 19-04-2022 will not be evaluated.
2. Assignments should be in the own hand writing of the student
concerned
and not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side
only.
4. All assignments (with Enrolment number marked on the Top right
hand
corner on all pages) should be put in an envelope with
superscription “MBA
Assignments” and sent to The
Director, Directorate
of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly
filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers.
Partial
assignments will not be considered.
ASSIGNMENT
INSTRUCTIONS
Write assignments on any TWO questions in each paper
out of the FOUR. For
each question the answer should not exceed 15 – pages. Each
assignment carries
25 marks (2 questions). You are expected to write two questions
for every
subject.
DR
R.SINGARAVEL
DIRECTOR
2.1
PRODUCT AND SERVICES MARKETING
1. Explain the traditional services marking mix and describe the
expanded
mix for services. Discuss the marketing mix as applicable to
banking
service sector.
2. Assume you are a team member of the marketing research
department of a
low cost domestic airline. Your manager has asked you to evaluate
the service
quality of the airline. How would you go about it? What service
quality
dimensions would you use to evaluate the same?
3. Write an explanatory note on origin and growth of products
service marketing.
Yoga and Spirituality have long been India’s strengths in foreign
markets. Also
the ayurvedic product brands from India are making a big league
globally.
Design strategy to focus on the measures you would prefer to
initiate to
increase the influx of high spending tourists coming from abroad.
Also make
use of the Indian traditional knowledge and sell books based on it
in the
markets abroad.
4. Every service needs a product and every product needs a
service” comment.
2.2
MARKETING RESEARCH
1. Marketing Research has been suggested as a training ground for
advancement in
the firm. Do you agree with this or do you feel that researchers
should stay
within their specialty?
2. Assume you wish to determine whether men are brand-conscious
when they are
shopping for suits. How could this question be studied using the
observation
method? Using the questionnaire method?
3. Assume you wish to determine whether men are brand-conscious
when they are
shopping for suits. How could this question be studied using the
observation
method? Using the questionnaire method?
4. Bring out a detailed marketing research that would be useful
for a) the public
transport authority in Chennai city b) National Zoological Park -
Vandaloor.
2.3
CONSUMER BEHAVIOUR
1. Explain how the product manager of a breakfast cereal might
change
consumer attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
2. Assume that a soft-drink marketer wanted to increase penetration
in the
Hispanic market. Prepare a set of recommendations for doing so.
3. Prepare a report that documents the effects of religious sub
cultures on
consumer behavior
4. Review the activities undertaken by marketing oriented firms
and show the
consumer behavior of each activity
2.4 RURAL
MARKETING
1. Does Rural Marketing require strategies? If yes or no – Give a
detailed note.
What are the product related strategies for rural marketing
2. Explain the various changes which are required to be made in
the
promotional strategy of a company for successfully promoting a
product in
rural markets
3. As a product manager of a FMCG company, how would you handle
the
menace of spurious brands in the rural markets?
4. Suggest the different ways of segmenting a rural market. On
what bases
would you consider for marketing Detergent soaps, cool drinks and
television
in rural market? Justify your views.
2.5 SALES
AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing
functions
performed by wholesaler-distributors for manufacturers with the
help of
suitable examples.
2. What is the purpose of Sales Organization? What steps will you
take for
setting up a Sales Organization? Explain with the help of suitable
example.
3. As a marketing manager for a nondurable manufacturing company,
what
factors would you consider and what process would you adopt to
select a
distribution channel? Explain.
4. Explore new marketing and distribution channel for online
e-marketing
Companies.
2.6
STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display
the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its
competitive
business strategy using Porter’s five force model? What strategies
can you
suggest to convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability
strategies be viable over a lengthy period of time? Why or Why
not?
2.7.1
E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key
infrastructure,
Safety of E-Commerce applications, Electronic payment systems,
Trust and
reputation in E-Commerce.
2. Discuss the role of data mining techniques and data
visualization in ECommerce.
3. Describe the current e-commerce scenario in India and explain
the future
prospect of e-commerce.
4. Discuss about the prevention procedures of the firewall to
avoid the attack
from hackers.
2.7.2
BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the
researchers”
.State the problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis,
correlation analysis
and t test. Create tables with imaginary and appropriate values
and explain
the results.
3. If a control group is a part of an experimental design, one need
not worry
about controlling other exogenous variables. –Discuss this
statement.
4. Data processing is an
intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various
operations
involved in it.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FINANCIAL MANAGEMENT
SECOND
YEAR
Academic
Year 2021 - 2022
ASSIGNMENT
TOPICS
This booklet contains assignment topics. Students are asked to
write the assignments
for SIX papers as per instructions,
those who have opted Project and Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers
as per instruction
those who have opted Two Theory Papers (2.7.1 &
2.7.2) as specialization.
Last date for submission: 16.03.2022
Last date for submission with late fee Rs: 300/- : 19.04.202215-03-2019
NOTE:
1. Assignments sent after 19.04.2022 will not be evaluated.
2. Assignments should be in the own hand writing of the student
concerned and not
type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right
hand corner on all
pages) should be put in an envelope with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered
post.
5. No notice will be taken on assignments which are not properly
filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers.
Partial assignments
will not be considered.
ASSIGNMENT
INSTRUCTIONS
Write assignments on any TWO questions in each paper
out of the FOUR. For each
question the answer should not exceed 15 – pages. Each assignment
carries 25 marks (2
questions). You are expected to write two questions for every
subject.
DR
R.SINGARAVEL
DIRECTOR
2.1
MANAGEMENT OF FINANCIAL SERVICES
1. Tax considerations give a definite advantage to hire purchase
financing option” do
you agree? Explain
2. What do you understand by credit rating? Go to any financial
institution, get your
credit rating and share your experience.
3. Discuss the present state of the insurance in India and outline
causes for their high
growth.
4. Discuss the structure and working of Indian banking industry.
What suggestions
would you offer for improvement of their performance?
2.2
INTERNATIONAL FINANCE
1. As an executive of a leading institution, what factors should you
critically evaluate
with respect to a large industrial project, from the perspective
of environmental and
economic viability?
2. Do you know the foreign exchange rates fluctuate? How do these
fluctuations affect
us? What can be done to minimize these fluctuations?
3. “The international financial environment has become very
Volatile” Do you agree?
Discuss taking into account all relevant factors.
4. Do you know the foreign exchange rates fluctuate? How do these
fluctuations affect
us? What can be done to minimize these fluctuations?
2.3
DERIVATIVES MANAGEMENT
1. “Besides serving as a barometer of the economy /market, the
index also has other
applications in finance.” – Elaborate the application of index.
2. What are various types of derivative instruments traded at NSE?
What are various
products available for trading in Futures and Options segment at
NSE?
3. You are a portfolio manager who has just been exposed to the
possibilities of stock
index futures. Respond to the following situations.
4. Give a detail note on commodity future markets in India and
also explain its impact
on Production and Prices.
2.4 RISK
MANAGEMENT AND INSURANCE
1. “Privatization of insurance sector has led to
substantial growth in the insurance
business in India and also led to improvement in confidence among
policy holders.” –
give your comments
2. Discuss the need and growing importance of Liability insurance
policies in India
quoting relevant examples with specific reference to Professional
indemnity liability
policy in the backdrop of the recent corporate scams.
3. Describe the concepts and ideas that developed from the
seventeenth to the
twentieth century which influenced the evolution of current risk
management
practice.
4. Risk avoidance is a negative treatment of risk rather than a
positive technique –
Elaborate.
2.5
INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events
(market risk) that have
excited (a) The stock market, and (b) Stocks in a specific
industry, to surge ahead or
plummet sharply.
2. “Public issue of securities through prospectus is not only most
popular but also the
best method of raising fresh capital.” – Critically evaluate.
3. As a individual investor, what aspects of public issues you
should be familiar with?
Discuss your views with relevant to the recent trends in primary
market.
4. The technical analyst places a great deal of importance on
supply and demand in
stock pricing. Presumably the fundamental analyst also believes
that supply and
demand are important. In what ways do the two groups disagree on
the subject? Give
your comments with suitable examples.
2.6
STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display
the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’
be a plausible alternative? Explore the practical consequences of
strategic
improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its
competitive business
strategy using Porter’s five force model? What strategies can you
suggest to
convert the unattractive forces in to attractive ones?
3. Why would management adopt a stability strategy? Can stability
strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1
E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key
infrastructure, Safety
of E-Commerce applications, Electronic payment systems, Trust
and reputation in ECommerce.
2. Discuss the role of data mining techniques and data
visualization in E-Commerce.
3. Describe the current e-commerce scenario in India and explain
the future prospect of
e-commerce.
4. Discuss about the prevention procedures of the firewall to
avoid the attack from
hackers.
2.7.2
BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the
researchers” .State the
problems that are usually faced by young researchers.
2. In order to improve the importance of chi square analysis,
correlation analysis and t
test. Create tables with imaginary and appropriate values and
explain the results.
3. If a control group is a part of an experimental design, one
need not worry about
controlling other exogenous variables. –Discuss this statement.
4. Data processing is an
intermediary stage of work between data collection and data
analysis”- Explain the statement by enumerating the various
operations involved in
it.
ANNAMALAI
UNIVERSITY