DIGITAL MARKETING PROFESSIONAL IIBM EXAM ANSWER

DIGITAL MARKETING PROFESSIONAL

 IIBM EXAM ANSWER

Digital Marketing Professional

Multiple Choices:

1. The First Form of Mass-Media advertising was born in_______

a) 17th Century

b) 18th Century

c) 20th Century

d) 19th Century

Ans: a)0 17^th Century

2. Which one is the new and latest force of the advertising?

a) Radio

b) Internet

c) Newspaper

d) Television

Ans: b) Internet

3. Printing press, radio, television and internet are all examples of:

a) Major breakthroughs in technology

b) Digital Marketing

c) Global communication

d) None of these

Ans: a) Major breakthroughs in technology

4. ARPA Stand for_____________

a) Advanced report project agency

b) Advanced research project agency

c) Advanced report packet agency

d) None of these

Ans: b) Advanced research project agency

5. The conversion of an analogue signal to a digital format is called__________

a) Decoding

b) Embedded Format

c) Emoticons

d) Encoding

Ans: a) Decoding

6. What is the full form of W3C?

a) World Wild Web computer

b) World Wide Web consortium

c) World West Web computer

d) World Wide Web communicated

Ans: b) World Wide Web consortium

7. Advertising that is targeted to the content on the web page being viewed by a user at that specific time

is called______

a) Contextual Advertising

b) Content Advertising

c) Conversion Advertising

d) Commission Advertising

Ans: a) Contextual Advertising

8. Which of the following is not come under Four Ps of product?

a) Place

b) People

c) Price

d) Promotion

Ans: b) People

9. Search engine optimization (SEO) is related to_________

a) Promotion

b) Process

c) Product

d) None of these

Ans: a) Promotion

10. “Small opportunities are after the beginning of great enterprise” is written by_________

a) Kathy Ireland

b) Jeff Bezos

c) Demosthenes

d) All of the above

Ans: c) Demosthenes

11. Making sure everything works the way, it should before you let it out is known as___________

a) Designing

b) Testing

c) Planning

d) Developing

Ans: b) Testing

12. Every website on the Internet has a unique address is called_________

a) Domain Name

b) Numeric address

c) IP address

d) All of the above

Ans: a) Domain Name

13. Which of the following is most common and cheapest form of hosting?

a) Virtual dedicated hosting

b) Shared hosting

c) Dedicated hosting

d) Cloud-based hosting

Ans: b) Shared hosting

14. Write down the full name of SERP_______

Ans: Search engine results page

15. In the header section of the code on each of your web pages known as_______

a) Link

b) Body

c) Tag

d) Title

Ans: a) Link

16. Which type of links are reside on pages that do not belong to your domain?

a) External

b) Internal

c) Internal/External

d) None of these

Ans: a) External

17. IAB Stand for_________

Ans: Interactive Advertising Bureau

18. A page with no meaningful content that is full of ads and the webmaster makes money from if someone Clicks on them is called_________

a) Cloaking

b) Doorway page

c) Spam page

d) Interlinking

Ans: c) Spam page

19. What is the second method of page Tagging?

a) Process

b) Developing

c) Designing

d) None of these

Ans: a) Process

20. Every Transaction your web server makes is recorded in:

a) User file

b) Log file

c) Page tags

d) All of these

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