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Subject Code-B102
Section A: Objective Type & Short Questions (30 marks)
This section consists of Multiple Choice and Short Answer type questions.
Answer all the questions.
Objective Question carries 1 mark each &Short Question carries 5 marks each.
Part One
Multiple Choices:
1. It is a cultural attitude marked by the tendency to regard one’s own culture as superior to others
a. Geocentrism
b. Polycentrism
c. Ethnocentrism
d. Egocentrism
2. It is the systemic study of job requirements & those factors that influence the performance of
those job requirements
a. Job analysis
b. Job rotation
c. Job circulation
d. Job description
3. This Act provides an assistance for minimum statutory wages for scheduled employment
a. Payment of Wages Act, 1936
b. Minimum Wages Act, 1948
c. Factories Act, 1948
d. Payment of Gratuity act, 1972
4. __________ is the actual posting of an employee to a specific job
a. Induction
b. Placement
c. Attrition
d. None
5. Broadening an individual’s knowledge, skills & abilities for future responsibilities is known as
a. Training
b. Development
c. Education
d. Mentoring
Examination Paper of Human Resource Management
2
IIBM Institute of Business Management
6. Change that is designed and implemented in an orderly and timely fashion in anticipation of
future events
a. Planned change
b. Technology change
c. Structural change
d. None
7. It is a process for setting goals and monitoring progress towards achieving those goals
a. Performance appraisal
b. Performance gap
c. Performance factor
d. Performance management system
8. A method which requires the rates to provide a subjective performance evaluation along a scale
from low to high
a. Assessment centre
b. Checklist
c. Rating scale
d. Monitoring
9. It is the sum of knowledge, skills, attitudes, commitment, values and the liking of the people in an
organization
a. Human resources
b. Personal management
c. Human resource management
d. Productivity
10. A learning exercise representing a real-life situation where trainees compete with each other to
achieve specific objectives
a. Executive development
b. Management game
c. Programmed learning
d. Understudy
Part Two:
1. What is the importance of Career Planning in industry?
2. List the various features of HRM.
3. How can you explain the concept of Performance Appraisal?
4. Differentiate between on- the- job and off- the- job training.
END OF SECTION A
Examination Paper of Human Resource Management
3
IIBM Institute of Business Management
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each Caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 150-200 words).
Caselet 1
Uptron Electronics Limited, is a pioneering and internationally reputed firm in the electronics
industry. It is one of the largest firm in the country. It attracted employees from internationallyreputed
institute and industries by offering high salaries, perks, etc. It has advertized for the position
of an electronic engineer recently. Nearly 150 candidates applied for the jobMr. Sashidhar, an
electronics Engineering Graduate from the Indian Institute Of Technology with 5 years working
experience in a medium sized electronics firm, was selected from among the 130 candidates who took
tests and interview. The interview board recommended an enhancement in his salary by Rs 5,000
more than his present salary at his request. Mr Sashidhar was very happy to achieve this and he was
congratulated by a number of people including his previous employer for his brilliant interview
performance, and wished him good luck.
Mr Sashidhar joined Uptyron Electronics Ltd., on 21st January, 2002, with greater enthusiasm. He
also found his job to be quite comfortable and a challenging one and he felt it was prestigious to work
with this company during the formative years of his career. He found his superiors as well as
subordinates to be friendly and cooperative. But this climate did not live long. After one year of his
service, he slowly learnt about a number of unpleasant stories about the company, management, the
superior subordinate relations, rate of employee turnover, especially at higher level But he decided to
stay on as he has promised several things to the management in the interview. He wanted to please
and change the attitude of management through his diligent performance, firm commitment and
dedication. He started maximizing his contributions and the management got the impression that Mr.
Sashidhar had settled down and will remain in the company.
After some time, the superiors started riding rough- shod over Mr Sashidhar. He was overloaded with
multifarious jobs. His freedom in deciding and executing was cut down. He was ill treated on a
number of occasions before his subordinates. His colleagues also started assigning their
responsibilities to Mr Sashidhar. Consequently there were imbalances in his family life and
organizational life. But he seemed to be calm and contented. Management felt that Mr Sashidhar had
the potential to bear with many more organizational responsibilities.
So the general manager was quite surprised to see the resignation letter of Mr Sashidhar along with a
cheque equivalent to a month’s salary one fine morning on 18th January, 2004. The General Manager
failed to convince Mr Sashidhar to withdraw his resignation. The General Manager relieved him on
25th January, 2004. The General Manager wanted to appoint a committee to go into the matter
immediately, but dropped the idea later.
Questions:
1. What is wrong with the recruitment policy of the company?
2. Why did Mr. Sashidhar’s resignation surprise the General Manager?
Examination Paper of Human Resource Management
4
IIBM Institute of Business Management
Caselet 2
The contexts in which human resources are managed in today's organizations are constantly,
changing. No longer do firms utilize one set of manufacturing processes, employ a homogeneous
group of loyal employees for long periods of time or develop one set way of structuring how work is
done and supervisory responsibility is assigned. Continuous changes in who organizations employ
and what these employees do require HR practices and systems that are well conceived and
effectively implemented to ensure high performance and continued success.
1. Automated technologies nowadays require more technically trained employees possessing
multifarious skills to repair, adjust or improve existing processes. The firms can't expect these
employees (Gen X employees, possessing superior technical knowledge and skills, whose attitudes
and perceptions toward work are significantly different from those of their predecessor organizations:
like greater self control, less interest in job security; no expectations of long term employment;
greater participation urge in work activities, demanding opportunities for personal growth and
creativity) to stay on without attractive compensation packages and novel reward schemes.
2. Technology driven companies are led by project teams, possessing diverse skills, experience and
expertise. Flexible and dynamic organizational structures are needed to take care of the expectations
of managers, technicians and analysts who combine their skills, expertise and experience to meet
changing customer needs and competitive pressures.
3. Cost cutting efforts have led to the decimation of unwanted layers in organizational hierarchy in
recent times. This, in turn, has brought in the problem of managing plateau employees whose careers
seem to have been hit by the delivering process. Organizations are, therefore, made to find alternative
career paths for such employees’
4. Both young and old workers, these days, have values and attitudes that stress less loyalty to the
company and more loyalty to oneself and one's career than those shown by employees in the past,
Organizations, therefore, have to devise appropriate HR policies and strategies so as to prevent the
flight of talented employees
Question:-
1. Discuss that technological breakthrough has brought radical changes in HRM.
END OF SECTION B
Section C: Applied Theory (30 marks)
This section consists of applied theory Questions.
Answer all the questions.
Each question carries 15 marks
Detailed information should form the part of your answer (Word limit 150-200 words).
1. Several types of interviews are commonly used depending on the nature & importance of the
position to be filled within an organization. Explain the different types of Interviews.
2. How would you explain Organizational Change and Development?
END OF SECTION C
S-2-250613
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1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product Organisation
with a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
Organisation?
1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale
distributor for surviving and thriving in this new and ever changing environment
1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalization are far more serious and fatal than
under-capitalization”. Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximize the value of the firm to its shareholders”. Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income from
the tax point of view.”
3
1.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.
Comparative inventory cost=25% per year of average inventory price. Determine
the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavor to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws so that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
1.6 STATISTICS FOR MANAGERS
1. A random sample of 1000 workers from south India show that their mean wages
are Rs. 47 per week with a standard deviation of Rs. 28. A random sample of
1500 workers from North India gives a mean wage of Rs. 49 per week with a
standard deviation of Rs. 40. Is there any significant difference between their
mean level of wages?
2. Calculate seasonal indices for the data given below by the link relative method
Quarter Years
2007 2008 2009 2010 2011
I 45 48 49 52 60
II 54 56 63 65 70
III 72 63 70 75 84
IV 60 56 65 72 66
4
3. The following is the summary of a survey on the color of pens purchased by
persons belonging to different age groups. use chi-square test at 5 % level of
significance to find whether the age of the person has any association with the
choice of color.
Color
Age Group Blue Black Red
Less than 20 8 12 20
20-50 10 15 10
Above 50 10 10 5
4. The following data represents rainfall (x) and yield of paddy per hectare (y) in a
particular area.
x 113 102 95 120 140 130 125
y 1.8 1.5 1.3 1.9 1.1 2.0 1.7
a) Fit the regression equation x on y
b) Estimate y when x = 145
c) Calculate karl pearson’s coefficient of correlation.
d) Calculate regression coefficient x on y and y on x
e) Check whether the regression line is a good fit.
1.7 MANAGERIAL COMMUNICATION
1. Communication has its own merits and demerits based on the types? Discuss the
above with an example of your own.
2. It is difficult to study the growth of a firm without proper recordings of the
proceedings – Discuss the essentials of maintaining such activities in detail.
3. Success of an individual is based on the way he communicates with the people
around him – Discuss the above statement in relation with a HR Department.
4. Noise is from both external and internal sources, what are they and how can it be
overcome – Discuss in detail.
1.8 ORGANISATIONAL BEHAVIOUR
1. Some changes in Organisations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for Organisational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully satisfying
successful career?
3. Explain how the field of Organisation behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that Organisational politics is inevitable or that it can be
curtailed? Explain your answer with examples.
M.B.A. [HRM] – 1ST YEAR – Assignment / C - 2000
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BUSINESS COMMUNICATION
Page 2 of 2
CASE-1 (20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an
assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25
for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17
gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will
appeal to different target segments (though the target segment is one which may have already been exposed to
these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell
brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
CASE -2 (20 Marks)
The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the
established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla
and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is
the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range
from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under
the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household
income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The
company has planned only point of purchase (POP) posters initially and may consider the electronic media
later. The shampoo has an annual advertising expenditure of Rs. 10 crores.
Question :
1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?
2 How can you make their communication more effective ?.
Page 2 of 2
CASE 3 (40 Marks)
Attempt all cases of the following: (10 marks each)
(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated
20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears
from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on
26th December, 2005 for Bandar Abbas Port of Iran.
As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz
Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due
to change in telephone (fax) number of the insurance company.
Draft an express telegram to intimate shipment details.
ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at
Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of
“writing and speaking Chinese language.
Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no
bar for the right candidate. E-mail address -info@krishnafashions.com
iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The
bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of
contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/
procurement_news.
Draft a notice for pre-qualification of contractors.
iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th
September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE)
2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2
examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who
joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also
decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed
to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman
highlighting these decisions.
BUSINESS ETHICS
80
Page 2 of 3
CASE -1 (20 Marks)
Joan, an employee of Great American Market, was warned about her excessive absenteeism several
times, both verbally and in writing. The written warning included notice that "further violations will
result in disciplinary actions," including suspension or discharge.
A short time after the written warning was issued, Joan called work to say she was not going to be in
because her babysitter had called in sick and she had to stay home and care for her young child. Joan's
supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned
that if she did not report to work, she could be suspended. When Joan did not report for her shift,
Sylvia suspended her for fifteen days.
In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and
protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a
good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker.
Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.
Questions:
1. Was the suspension fair?
2. Did Joan act responsibly?
3. Should she be fired?
CASE-2 (20 Marks)
You own a cement company, and deal with most the local contractors for cement, sand, etc. You have
a reputation of high quality products, and for good customer service with your customers. Your
foreman has just run the standard quality control tests you have performed regularly on your products.
When the test results are ready, you discover that the new batch of product is 9% less durable than
your usual material. It is still well above all industry standards and meets all building codes and
requirements for the purposes for which it is intended, but it is, nevertheless, not up to your usual
standards. Throwing it away would cost your company many thousands of dollars.
You decide to sell the cement anyway.
Questions:
1) Should you tell your customers?
2) Should you discount the price?
3) Should you tell your employees, so they will be knowledgeable with the customers?
4) Would you use this cement on foundations for your own house?
Page 2 of 3
CASE-3 (20 Marks)
Fred, a 17-year employee with Sam's Sauna, was fired for poor job performance and poor attendance,
after accruing five disciplinary penalties within a 12-month period under the company's progressive
disciplinary policy. A week later, Fred told his former supervisor that he had a substance abuse
problem.
Although there was no employee assistance program in place and the company had not been aware of
Fred's condition, their personnel director assisted Fred in obtaining treatment by allowing him to
continue receiving insurance benefits and approved his unemployment insurance claim.
Fred subsequently requested reinstatement, maintaining that he had been rehabilitated since his
discharge and was fully capable of being a productive employee. He pointed to a letter written by his
treatment counselor, which said that his prognosis for leading a "clean, sober lifestyle" was a big
incentive for him. Fred pleaded for another chance, arguing that his past problems resulted from drug
addiction and that Sam's Saunas should have recognized and provided treatment for the problem.
Sam's Saunas countered that Fred should have notified his supervisor of his drug problem, and that
everything possible had been done to help him receive treatment. Moreover, the company stressed that
the employee had been fired for poor performance and absenteeism. Use of the progressive discipline
policy had been necessary because the employee had committed a string of offenses over the course of
a year, including careless workmanship, distracting others, wasting time, and disregarding safety rules.
Questions:
1) Should Fred be reinstated?
2) Was the company fair to Fred in helping him receive treatment?
3) Did the personnel director behave ethically toward Fred?
4) Did he act ethically for his company?
5) Would it be fair to other employees to reinstate Fred?
CASE-4 (20 Marks)
In January of last year, the S.S. Vulgass, an oil tanker of the Big Dirty Oil Company ran around in the
area just north of Vancouver, spilling millions of gallons of crude into the waters and onto the beaches
of British Columbia and southern Alaska. The damage to the beaches and wildlife and consequently to
the tourist industry, the ecology and the quality of life of the local residents is incalculable, but in any
case will require many millions of dollars for even the most minimal clean-up.
The ship struck a small atoll, well-marked on the navigational maps, but it was a dark night and the
boat was well off course. On further investigation, it was discovered that the Captain of the Vulgass,
Mr. Slosh, had been drinking heavily. Leaving the navigation of the ship to his first mate, Mr. Mudd,
he retired to his cabin, to "sleep it off." Mr. Mudd had never taken charge of the ship before, and it is
now clear that he misread the maps, misjudged the waters, maintained a speed that was inappropriate
and the accident occurred. Subsequent inquiries showed that Captain Slosh had been arrested on two
drunk driving convictions within months of the accident. The Vulgass itself, a double-hulled tanker,
was long due for renovation and, it was suggested, would not have cracked up if the hull had been
trebly reinforced, as some current tankers were.
Page 2 of 3
R. U. Rich, the Chief Executive Officer of Big Dirty Oil declared the accident a "tragedy" and offered
two million dollars to aid in the clean up. The Premier of British Columbia was outraged.
Environmental groups began a consumer campaign against Big Dirty Oil, urging customers to cut up
and send in their Big Dirty Oil credit cards in protest. In a meeting to the shareholders just last month,
CEO Rich proudly announced the largest quarterly profit in the history of the Big Dirty Oil Company.
He dismissed the protests as "the outpourings of Greenies and other fanatics" and assured the
shareholders that his obligation was, and would always be, to assure the highest profits possible in the
turmoil of today's market.
Questions:
1) The question is, who is responsible?
2) Against whom should criminal charges be leveled?
3) What should be done, if anything, to punish the corporation itself?
4) What about the CEO?
PERSONNEL MANAGEMENT
CASE STUDY : 1
Manpower planning is important aspect. Macro issues concerning factors like national population trends,
educational plans, economic growth rate, overall supply and demand for various categories of manpower will
certainly have an impact on the manpower plans of the enterprise.
These factors impinge on the enterprises plans the manpower planner needs to be aware of their impact. One
of the assumptions made in a less developed country like India, with surplus labour, is that there are large
number of trained manpower available for any specific skill requirement. It is generally not so.
Q1) Define the term “Manpower Planning”?
Q2) Discuss “Manpower Planning makes for different purposes at different level”?
Q3) Explain some other pay-offs from Manpower Planning to the enterprise?
Q4) Objectives of Manpower Planning. Explain in detail?
CASE STUDY : 2
The process of selection involves three stages – Recruitment, Selection and Placement. Recruitment refers to
making the vacancies known to potential applicants and thereby generating applications for position. This is
generally done through advertisement in mass media, employment exchange, private employment agencies,
deputation, word of mouth and campus recruitment.
Once these applications are generated, the actual selection begins. The number of methods can be used to
select. These may include application form, selection tests, interviews, business games, physical
examination. Finally the employee’s are placed in the appropriate positions.
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
Q1) Define the term “Word of Mouth”.
Q2) Define the objective and importance of advertisement in the process of Recruitment?
Q3) Define the term selection in brief.
Q4) Explain the methods of selection?
CASE STUDY : 3
Open and two way communication ensures survival of the organization. It is means to make members work
together. Formal communication can be downward and upward. Despite its significance communication
can suffer from distortions both intended as well as unconscious. Some of the reasons for distortions are
tendency to evaluate pre-existing attitudes, sterotypes, values and perceptions. Feedback can help improve
the quality of communication. Feedback however should be prompt both positive and negative, focus an
action and behavior instead of individual.
Q1) Distinguish between one way versus two way communication.
Q2) Define the tem formal and informal organizational communication?
Q3) Explain the most common channels available for downward communication in an organization?
Q4) What do you mean by communication filters?
CASE STUDY : 4
The quality of work life (QWL) research programme, which has been in progress for sometimes now, has
tried to understand human behavior in the work situation in order to enhance productivity job satisfaction
and employee involvement. QWL takes a holistic view of the employee at the work place. The focus has
shifted from time to time. QWL related activities are several but revolve around work restructuring, job
design, participative problem solving, reward systems and work environment.
Q1) What do you understand by the concept of QWL?
Q2) Identify its major activities and concerns?
Q3) Discuss the relevance of QSL in the Indian context?
Q4) ‘Flexible working time arrangement can be an answer to the multifarious roles of the Indian worker’,
Evaluate.
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
BUSINESS COMMUNICATION
Page 2 of 2
CASE-1 (20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an
assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25
for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17
gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will
appeal to different target segments (though the target segment is one which may have already been exposed to
these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell
brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
CASE -2 (20 Marks)
The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the
established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla
and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is
the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range
from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under
the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household
income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The
company has planned only point of purchase (POP) posters initially and may consider the electronic media
later. The shampoo has an annual advertising expenditure of Rs. 10 crores.
Question :
1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?
2 How can you make their communication more effective ?.
Page 2 of 2
CASE 3 (40 Marks)
Attempt all cases of the following: (10 marks each)
(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated
20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears
from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on
26th December, 2005 for Bandar Abbas Port of Iran.
As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz
Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due
to change in telephone (fax) number of the insurance company.
Draft an express telegram to intimate shipment details.
ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at
Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of
“writing and speaking Chinese language.
Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no
bar for the right candidate. E-mail address -info@krishnafashions.com
iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The
bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of
contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/
procurement_news.
Draft a notice for pre-qualification of contractors.
iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th
September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE)
2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2
examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who
joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also
decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed
to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman
highlighting these decisions.
BUSINESS ETHICS
80
Page 2 of 3
CASE -1 (20 Marks)
Joan, an employee of Great American Market, was warned about her excessive absenteeism several
times, both verbally and in writing. The written warning included notice that "further violations will
result in disciplinary actions," including suspension or discharge.
A short time after the written warning was issued, Joan called work to say she was not going to be in
because her babysitter had called in sick and she had to stay home and care for her young child. Joan's
supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned
that if she did not report to work, she could be suspended. When Joan did not report for her shift,
Sylvia suspended her for fifteen days.
In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and
protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a
good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker.
Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.
Questions:
1. Was the suspension fair?
2. Did Joan act responsibly?
3. Should she be fired?
CASE-2 (20 Marks)
You own a cement company, and deal with most the local contractors for cement, sand, etc. You have
a reputation of high quality products, and for good customer service with your customers. Your
foreman has just run the standard quality control tests you have performed regularly on your products.
When the test results are ready, you discover that the new batch of product is 9% less durable than
your usual material. It is still well above all industry standards and meets all building codes and
requirements for the purposes for which it is intended, but it is, nevertheless, not up to your usual
standards. Throwing it away would cost your company many thousands of dollars.
You decide to sell the cement anyway.
Questions:
1) Should you tell your customers?
2) Should you discount the price?
3) Should you tell your employees, so they will be knowledgeable with the customers?
4) Would you use this cement on foundations for your own house?
Page 2 of 3
CASE-3 (20 Marks)
Fred, a 17-year employee with Sam's Sauna, was fired for poor job performance and poor attendance,
after accruing five disciplinary penalties within a 12-month period under the company's progressive
disciplinary policy. A week later, Fred told his former supervisor that he had a substance abuse
problem.
Although there was no employee assistance program in place and the company had not been aware of
Fred's condition, their personnel director assisted Fred in obtaining treatment by allowing him to
continue receiving insurance benefits and approved his unemployment insurance claim.
Fred subsequently requested reinstatement, maintaining that he had been rehabilitated since his
discharge and was fully capable of being a productive employee. He pointed to a letter written by his
treatment counselor, which said that his prognosis for leading a "clean, sober lifestyle" was a big
incentive for him. Fred pleaded for another chance, arguing that his past problems resulted from drug
addiction and that Sam's Saunas should have recognized and provided treatment for the problem.
Sam's Saunas countered that Fred should have notified his supervisor of his drug problem, and that
everything possible had been done to help him receive treatment. Moreover, the company stressed that
the employee had been fired for poor performance and absenteeism. Use of the progressive discipline
policy had been necessary because the employee had committed a string of offenses over the course of
a year, including careless workmanship, distracting others, wasting time, and disregarding safety rules.
Questions:
1) Should Fred be reinstated?
2) Was the company fair to Fred in helping him receive treatment?
3) Did the personnel director behave ethically toward Fred?
4) Did he act ethically for his company?
5) Would it be fair to other employees to reinstate Fred?
CASE-4 (20 Marks)
In January of last year, the S.S. Vulgass, an oil tanker of the Big Dirty Oil Company ran around in the
area just north of Vancouver, spilling millions of gallons of crude into the waters and onto the beaches
of British Columbia and southern Alaska. The damage to the beaches and wildlife and consequently to
the tourist industry, the ecology and the quality of life of the local residents is incalculable, but in any
case will require many millions of dollars for even the most minimal clean-up.
The ship struck a small atoll, well-marked on the navigational maps, but it was a dark night and the
boat was well off course. On further investigation, it was discovered that the Captain of the Vulgass,
Mr. Slosh, had been drinking heavily. Leaving the navigation of the ship to his first mate, Mr. Mudd,
he retired to his cabin, to "sleep it off." Mr. Mudd had never taken charge of the ship before, and it is
now clear that he misread the maps, misjudged the waters, maintained a speed that was inappropriate
and the accident occurred. Subsequent inquiries showed that Captain Slosh had been arrested on two
drunk driving convictions within months of the accident. The Vulgass itself, a double-hulled tanker,
was long due for renovation and, it was suggested, would not have cracked up if the hull had been
trebly reinforced, as some current tankers were.
Page 2 of 3
R. U. Rich, the Chief Executive Officer of Big Dirty Oil declared the accident a "tragedy" and offered
two million dollars to aid in the clean up. The Premier of British Columbia was outraged.
Environmental groups began a consumer campaign against Big Dirty Oil, urging customers to cut up
and send in their Big Dirty Oil credit cards in protest. In a meeting to the shareholders just last month,
CEO Rich proudly announced the largest quarterly profit in the history of the Big Dirty Oil Company.
He dismissed the protests as "the outpourings of Greenies and other fanatics" and assured the
shareholders that his obligation was, and would always be, to assure the highest profits possible in the
turmoil of today's market.
Questions:
1) The question is, who is responsible?
2) Against whom should criminal charges be leveled?
3) What should be done, if anything, to punish the corporation itself?
4) What about the CEO?
PERSONNEL MANAGEMENT
CASE STUDY : 1
Manpower planning is important aspect. Macro issues concerning factors like national population trends,
educational plans, economic growth rate, overall supply and demand for various categories of manpower will
certainly have an impact on the manpower plans of the enterprise.
These factors impinge on the enterprises plans the manpower planner needs to be aware of their impact. One
of the assumptions made in a less developed country like India, with surplus labour, is that there are large
number of trained manpower available for any specific skill requirement. It is generally not so.
Q1) Define the term “Manpower Planning”?
Q2) Discuss “Manpower Planning makes for different purposes at different level”?
Q3) Explain some other pay-offs from Manpower Planning to the enterprise?
Q4) Objectives of Manpower Planning. Explain in detail?
CASE STUDY : 2
The process of selection involves three stages – Recruitment, Selection and Placement. Recruitment refers to
making the vacancies known to potential applicants and thereby generating applications for position. This is
generally done through advertisement in mass media, employment exchange, private employment agencies,
deputation, word of mouth and campus recruitment.
Once these applications are generated, the actual selection begins. The number of methods can be used to
select. These may include application form, selection tests, interviews, business games, physical
examination. Finally the employee’s are placed in the appropriate positions.
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
Q1) Define the term “Word of Mouth”.
Q2) Define the objective and importance of advertisement in the process of Recruitment?
Q3) Define the term selection in brief.
Q4) Explain the methods of selection?
CASE STUDY : 3
Open and two way communication ensures survival of the organization. It is means to make members work
together. Formal communication can be downward and upward. Despite its significance communication
can suffer from distortions both intended as well as unconscious. Some of the reasons for distortions are
tendency to evaluate pre-existing attitudes, sterotypes, values and perceptions. Feedback can help improve
the quality of communication. Feedback however should be prompt both positive and negative, focus an
action and behavior instead of individual.
Q1) Distinguish between one way versus two way communication.
Q2) Define the tem formal and informal organizational communication?
Q3) Explain the most common channels available for downward communication in an organization?
Q4) What do you mean by communication filters?
CASE STUDY : 4
The quality of work life (QWL) research programme, which has been in progress for sometimes now, has
tried to understand human behavior in the work situation in order to enhance productivity job satisfaction
and employee involvement. QWL takes a holistic view of the employee at the work place. The focus has
shifted from time to time. QWL related activities are several but revolve around work restructuring, job
design, participative problem solving, reward systems and work environment.
Q1) What do you understand by the concept of QWL?
Q2) Identify its major activities and concerns?
Q3) Discuss the relevance of QSL in the Indian context?
Q4) ‘Flexible working time arrangement can be an answer to the multifarious roles of the Indian worker’,
Evaluate.
HOSPITALITY MANAGEMENT ISBM EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
HOSPITALITY MANAGEMENT ISBM EXAM ANSWER SHEETS PROVIDED
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Hospitality management
Note: Each question carries 10 marks
1. Describe the stages of growth of hospitality industry.
2. Discuss the importance of training in hospitality sector.
3. Elaborate the concept of domestic and international tourism.
4. How do socio-cultural and economic scenarios get affected by tourism?
5. Describe the various departments of a hotel and their important functions.
6. Describe briefly the laws and guidelines, related to recognition of travel agency.
7. How will you successfully grow in the most competitive hospitality industry?
8. Suggest the long term plans and actions.
BUSINESS COMMUNICATION
Page 2 of 2
CASE-1 (20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an
assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25
for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17
gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will
appeal to different target segments (though the target segment is one which may have already been exposed to
these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell
brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
CASE -2 (20 Marks)
The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the
established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla
and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is
the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range
from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under
the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household
income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The
company has planned only point of purchase (POP) posters initially and may consider the electronic media
later. The shampoo has an annual advertising expenditure of Rs. 10 crores.
Question :
1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?
2 How can you make their communication more effective ?.
Page 2 of 2
CASE 3 (40 Marks)
Attempt all cases of the following: (10 marks each)
(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated
20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears
from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on
26th December, 2005 for Bandar Abbas Port of Iran.
As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz
Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due
to change in telephone (fax) number of the insurance company.
Draft an express telegram to intimate shipment details.
ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at
Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of
“writing and speaking Chinese language.
Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no
bar for the right candidate. E-mail address -info@krishnafashions.com
iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The
bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of
contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/
procurement_news.
Draft a notice for pre-qualification of contractors.
iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th
September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE)
2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2
examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who
joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also
decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed
to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman
highlighting these decisions.
BUSINESS ETHICS
80
Page 2 of 3
CASE -1 (20 Marks)
Joan, an employee of Great American Market, was warned about her excessive absenteeism several
times, both verbally and in writing. The written warning included notice that "further violations will
result in disciplinary actions," including suspension or discharge.
A short time after the written warning was issued, Joan called work to say she was not going to be in
because her babysitter had called in sick and she had to stay home and care for her young child. Joan's
supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned
that if she did not report to work, she could be suspended. When Joan did not report for her shift,
Sylvia suspended her for fifteen days.
In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and
protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a
good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker.
Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.
Questions:
1. Was the suspension fair?
2. Did Joan act responsibly?
3. Should she be fired?
CASE-2 (20 Marks)
You own a cement company, and deal with most the local contractors for cement, sand, etc. You have
a reputation of high quality products, and for good customer service with your customers. Your
foreman has just run the standard quality control tests you have performed regularly on your products.
When the test results are ready, you discover that the new batch of product is 9% less durable than
your usual material. It is still well above all industry standards and meets all building codes and
requirements for the purposes for which it is intended, but it is, nevertheless, not up to your usual
standards. Throwing it away would cost your company many thousands of dollars.
You decide to sell the cement anyway.
Questions:
1) Should you tell your customers?
2) Should you discount the price?
3) Should you tell your employees, so they will be knowledgeable with the customers?
4) Would you use this cement on foundations for your own house?
Page 2 of 3
CASE-3 (20 Marks)
Fred, a 17-year employee with Sam's Sauna, was fired for poor job performance and poor attendance,
after accruing five disciplinary penalties within a 12-month period under the company's progressive
disciplinary policy. A week later, Fred told his former supervisor that he had a substance abuse
problem.
Although there was no employee assistance program in place and the company had not been aware of
Fred's condition, their personnel director assisted Fred in obtaining treatment by allowing him to
continue receiving insurance benefits and approved his unemployment insurance claim.
Fred subsequently requested reinstatement, maintaining that he had been rehabilitated since his
discharge and was fully capable of being a productive employee. He pointed to a letter written by his
treatment counselor, which said that his prognosis for leading a "clean, sober lifestyle" was a big
incentive for him. Fred pleaded for another chance, arguing that his past problems resulted from drug
addiction and that Sam's Saunas should have recognized and provided treatment for the problem.
Sam's Saunas countered that Fred should have notified his supervisor of his drug problem, and that
everything possible had been done to help him receive treatment. Moreover, the company stressed that
the employee had been fired for poor performance and absenteeism. Use of the progressive discipline
policy had been necessary because the employee had committed a string of offenses over the course of
a year, including careless workmanship, distracting others, wasting time, and disregarding safety rules.
Questions:
1) Should Fred be reinstated?
2) Was the company fair to Fred in helping him receive treatment?
3) Did the personnel director behave ethically toward Fred?
4) Did he act ethically for his company?
5) Would it be fair to other employees to reinstate Fred?
CASE-4 (20 Marks)
In January of last year, the S.S. Vulgass, an oil tanker of the Big Dirty Oil Company ran around in the
area just north of Vancouver, spilling millions of gallons of crude into the waters and onto the beaches
of British Columbia and southern Alaska. The damage to the beaches and wildlife and consequently to
the tourist industry, the ecology and the quality of life of the local residents is incalculable, but in any
case will require many millions of dollars for even the most minimal clean-up.
The ship struck a small atoll, well-marked on the navigational maps, but it was a dark night and the
boat was well off course. On further investigation, it was discovered that the Captain of the Vulgass,
Mr. Slosh, had been drinking heavily. Leaving the navigation of the ship to his first mate, Mr. Mudd,
he retired to his cabin, to "sleep it off." Mr. Mudd had never taken charge of the ship before, and it is
now clear that he misread the maps, misjudged the waters, maintained a speed that was inappropriate
and the accident occurred. Subsequent inquiries showed that Captain Slosh had been arrested on two
drunk driving convictions within months of the accident. The Vulgass itself, a double-hulled tanker,
was long due for renovation and, it was suggested, would not have cracked up if the hull had been
trebly reinforced, as some current tankers were.
Page 2 of 3
R. U. Rich, the Chief Executive Officer of Big Dirty Oil declared the accident a "tragedy" and offered
two million dollars to aid in the clean up. The Premier of British Columbia was outraged.
Environmental groups began a consumer campaign against Big Dirty Oil, urging customers to cut up
and send in their Big Dirty Oil credit cards in protest. In a meeting to the shareholders just last month,
CEO Rich proudly announced the largest quarterly profit in the history of the Big Dirty Oil Company.
He dismissed the protests as "the outpourings of Greenies and other fanatics" and assured the
shareholders that his obligation was, and would always be, to assure the highest profits possible in the
turmoil of today's market.
Questions:
1) The question is, who is responsible?
2) Against whom should criminal charges be leveled?
3) What should be done, if anything, to punish the corporation itself?
4) What about the CEO?
PERSONNEL MANAGEMENT
CASE STUDY : 1
Manpower planning is important aspect. Macro issues concerning factors like national population trends,
educational plans, economic growth rate, overall supply and demand for various categories of manpower will
certainly have an impact on the manpower plans of the enterprise.
These factors impinge on the enterprises plans the manpower planner needs to be aware of their impact. One
of the assumptions made in a less developed country like India, with surplus labour, is that there are large
number of trained manpower available for any specific skill requirement. It is generally not so.
Q1) Define the term “Manpower Planning”?
Q2) Discuss “Manpower Planning makes for different purposes at different level”?
Q3) Explain some other pay-offs from Manpower Planning to the enterprise?
Q4) Objectives of Manpower Planning. Explain in detail?
CASE STUDY : 2
The process of selection involves three stages – Recruitment, Selection and Placement. Recruitment refers to
making the vacancies known to potential applicants and thereby generating applications for position. This is
generally done through advertisement in mass media, employment exchange, private employment agencies,
deputation, word of mouth and campus recruitment.
Once these applications are generated, the actual selection begins. The number of methods can be used to
select. These may include application form, selection tests, interviews, business games, physical
examination. Finally the employee’s are placed in the appropriate positions.
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
Q1) Define the term “Word of Mouth”.
Q2) Define the objective and importance of advertisement in the process of Recruitment?
Q3) Define the term selection in brief.
Q4) Explain the methods of selection?
CASE STUDY : 3
Open and two way communication ensures survival of the organization. It is means to make members work
together. Formal communication can be downward and upward. Despite its significance communication
can suffer from distortions both intended as well as unconscious. Some of the reasons for distortions are
tendency to evaluate pre-existing attitudes, sterotypes, values and perceptions. Feedback can help improve
the quality of communication. Feedback however should be prompt both positive and negative, focus an
action and behavior instead of individual.
Q1) Distinguish between one way versus two way communication.
Q2) Define the tem formal and informal organizational communication?
Q3) Explain the most common channels available for downward communication in an organization?
Q4) What do you mean by communication filters?
CASE STUDY : 4
The quality of work life (QWL) research programme, which has been in progress for sometimes now, has
tried to understand human behavior in the work situation in order to enhance productivity job satisfaction
and employee involvement. QWL takes a holistic view of the employee at the work place. The focus has
shifted from time to time. QWL related activities are several but revolve around work restructuring, job
design, participative problem solving, reward systems and work environment.
Q1) What do you understand by the concept of QWL?
Q2) Identify its major activities and concerns?
Q3) Discuss the relevance of QSL in the Indian context?
Q4) ‘Flexible working time arrangement can be an answer to the multifarious roles of the Indian worker’,
Evaluate.
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Hospitality management
Note: Each question carries 10 marks
1. Describe the stages of growth of hospitality industry.
2. Discuss the importance of training in hospitality sector.
3. Elaborate the concept of domestic and international tourism.
4. How do socio-cultural and economic scenarios get affected by tourism?
5. Describe the various departments of a hotel and their important functions.
6. Describe briefly the laws and guidelines, related to recognition of travel agency.
7. How will you successfully grow in the most competitive hospitality industry?
8. Suggest the long term plans and actions.
BUSINESS COMMUNICATION
Page 2 of 2
CASE-1 (20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an
assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25
for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17
gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will
appeal to different target segments (though the target segment is one which may have already been exposed to
these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell
brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
CASE -2 (20 Marks)
The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the
established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla
and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is
the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range
from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under
the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household
income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The
company has planned only point of purchase (POP) posters initially and may consider the electronic media
later. The shampoo has an annual advertising expenditure of Rs. 10 crores.
Question :
1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?
2 How can you make their communication more effective ?.
Page 2 of 2
CASE 3 (40 Marks)
Attempt all cases of the following: (10 marks each)
(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated
20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears
from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on
26th December, 2005 for Bandar Abbas Port of Iran.
As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz
Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due
to change in telephone (fax) number of the insurance company.
Draft an express telegram to intimate shipment details.
ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at
Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of
“writing and speaking Chinese language.
Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no
bar for the right candidate. E-mail address -info@krishnafashions.com
iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The
bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of
contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/
procurement_news.
Draft a notice for pre-qualification of contractors.
iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th
September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE)
2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2
examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who
joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also
decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed
to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman
highlighting these decisions.
BUSINESS ETHICS
80
Page 2 of 3
CASE -1 (20 Marks)
Joan, an employee of Great American Market, was warned about her excessive absenteeism several
times, both verbally and in writing. The written warning included notice that "further violations will
result in disciplinary actions," including suspension or discharge.
A short time after the written warning was issued, Joan called work to say she was not going to be in
because her babysitter had called in sick and she had to stay home and care for her young child. Joan's
supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned
that if she did not report to work, she could be suspended. When Joan did not report for her shift,
Sylvia suspended her for fifteen days.
In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and
protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a
good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker.
Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.
Questions:
1. Was the suspension fair?
2. Did Joan act responsibly?
3. Should she be fired?
CASE-2 (20 Marks)
You own a cement company, and deal with most the local contractors for cement, sand, etc. You have
a reputation of high quality products, and for good customer service with your customers. Your
foreman has just run the standard quality control tests you have performed regularly on your products.
When the test results are ready, you discover that the new batch of product is 9% less durable than
your usual material. It is still well above all industry standards and meets all building codes and
requirements for the purposes for which it is intended, but it is, nevertheless, not up to your usual
standards. Throwing it away would cost your company many thousands of dollars.
You decide to sell the cement anyway.
Questions:
1) Should you tell your customers?
2) Should you discount the price?
3) Should you tell your employees, so they will be knowledgeable with the customers?
4) Would you use this cement on foundations for your own house?
Page 2 of 3
CASE-3 (20 Marks)
Fred, a 17-year employee with Sam's Sauna, was fired for poor job performance and poor attendance,
after accruing five disciplinary penalties within a 12-month period under the company's progressive
disciplinary policy. A week later, Fred told his former supervisor that he had a substance abuse
problem.
Although there was no employee assistance program in place and the company had not been aware of
Fred's condition, their personnel director assisted Fred in obtaining treatment by allowing him to
continue receiving insurance benefits and approved his unemployment insurance claim.
Fred subsequently requested reinstatement, maintaining that he had been rehabilitated since his
discharge and was fully capable of being a productive employee. He pointed to a letter written by his
treatment counselor, which said that his prognosis for leading a "clean, sober lifestyle" was a big
incentive for him. Fred pleaded for another chance, arguing that his past problems resulted from drug
addiction and that Sam's Saunas should have recognized and provided treatment for the problem.
Sam's Saunas countered that Fred should have notified his supervisor of his drug problem, and that
everything possible had been done to help him receive treatment. Moreover, the company stressed that
the employee had been fired for poor performance and absenteeism. Use of the progressive discipline
policy had been necessary because the employee had committed a string of offenses over the course of
a year, including careless workmanship, distracting others, wasting time, and disregarding safety rules.
Questions:
1) Should Fred be reinstated?
2) Was the company fair to Fred in helping him receive treatment?
3) Did the personnel director behave ethically toward Fred?
4) Did he act ethically for his company?
5) Would it be fair to other employees to reinstate Fred?
CASE-4 (20 Marks)
In January of last year, the S.S. Vulgass, an oil tanker of the Big Dirty Oil Company ran around in the
area just north of Vancouver, spilling millions of gallons of crude into the waters and onto the beaches
of British Columbia and southern Alaska. The damage to the beaches and wildlife and consequently to
the tourist industry, the ecology and the quality of life of the local residents is incalculable, but in any
case will require many millions of dollars for even the most minimal clean-up.
The ship struck a small atoll, well-marked on the navigational maps, but it was a dark night and the
boat was well off course. On further investigation, it was discovered that the Captain of the Vulgass,
Mr. Slosh, had been drinking heavily. Leaving the navigation of the ship to his first mate, Mr. Mudd,
he retired to his cabin, to "sleep it off." Mr. Mudd had never taken charge of the ship before, and it is
now clear that he misread the maps, misjudged the waters, maintained a speed that was inappropriate
and the accident occurred. Subsequent inquiries showed that Captain Slosh had been arrested on two
drunk driving convictions within months of the accident. The Vulgass itself, a double-hulled tanker,
was long due for renovation and, it was suggested, would not have cracked up if the hull had been
trebly reinforced, as some current tankers were.
Page 2 of 3
R. U. Rich, the Chief Executive Officer of Big Dirty Oil declared the accident a "tragedy" and offered
two million dollars to aid in the clean up. The Premier of British Columbia was outraged.
Environmental groups began a consumer campaign against Big Dirty Oil, urging customers to cut up
and send in their Big Dirty Oil credit cards in protest. In a meeting to the shareholders just last month,
CEO Rich proudly announced the largest quarterly profit in the history of the Big Dirty Oil Company.
He dismissed the protests as "the outpourings of Greenies and other fanatics" and assured the
shareholders that his obligation was, and would always be, to assure the highest profits possible in the
turmoil of today's market.
Questions:
1) The question is, who is responsible?
2) Against whom should criminal charges be leveled?
3) What should be done, if anything, to punish the corporation itself?
4) What about the CEO?
PERSONNEL MANAGEMENT
CASE STUDY : 1
Manpower planning is important aspect. Macro issues concerning factors like national population trends,
educational plans, economic growth rate, overall supply and demand for various categories of manpower will
certainly have an impact on the manpower plans of the enterprise.
These factors impinge on the enterprises plans the manpower planner needs to be aware of their impact. One
of the assumptions made in a less developed country like India, with surplus labour, is that there are large
number of trained manpower available for any specific skill requirement. It is generally not so.
Q1) Define the term “Manpower Planning”?
Q2) Discuss “Manpower Planning makes for different purposes at different level”?
Q3) Explain some other pay-offs from Manpower Planning to the enterprise?
Q4) Objectives of Manpower Planning. Explain in detail?
CASE STUDY : 2
The process of selection involves three stages – Recruitment, Selection and Placement. Recruitment refers to
making the vacancies known to potential applicants and thereby generating applications for position. This is
generally done through advertisement in mass media, employment exchange, private employment agencies,
deputation, word of mouth and campus recruitment.
Once these applications are generated, the actual selection begins. The number of methods can be used to
select. These may include application form, selection tests, interviews, business games, physical
examination. Finally the employee’s are placed in the appropriate positions.
AN ISO 9001 : 2008 CERTIFIED INTERNATIONAL B-SCHOOL
Q1) Define the term “Word of Mouth”.
Q2) Define the objective and importance of advertisement in the process of Recruitment?
Q3) Define the term selection in brief.
Q4) Explain the methods of selection?
CASE STUDY : 3
Open and two way communication ensures survival of the organization. It is means to make members work
together. Formal communication can be downward and upward. Despite its significance communication
can suffer from distortions both intended as well as unconscious. Some of the reasons for distortions are
tendency to evaluate pre-existing attitudes, sterotypes, values and perceptions. Feedback can help improve
the quality of communication. Feedback however should be prompt both positive and negative, focus an
action and behavior instead of individual.
Q1) Distinguish between one way versus two way communication.
Q2) Define the tem formal and informal organizational communication?
Q3) Explain the most common channels available for downward communication in an organization?
Q4) What do you mean by communication filters?
CASE STUDY : 4
The quality of work life (QWL) research programme, which has been in progress for sometimes now, has
tried to understand human behavior in the work situation in order to enhance productivity job satisfaction
and employee involvement. QWL takes a holistic view of the employee at the work place. The focus has
shifted from time to time. QWL related activities are several but revolve around work restructuring, job
design, participative problem solving, reward systems and work environment.
Q1) What do you understand by the concept of QWL?
Q2) Identify its major activities and concerns?
Q3) Discuss the relevance of QSL in the Indian context?
Q4) ‘Flexible working time arrangement can be an answer to the multifarious roles of the Indian worker’,
Evaluate.
IIBM MBA ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
HUMAN RESOURCE MANAGEMENT IIBM ONGOING EXAM ANSWER
CONTACT: DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Human Resource Management
Subject Code-B102
Section A: Objective Type & Short Questions (30 marks)
This section consists of Multiple Choice and Short Answer type questions.
Answer all the questions.
Objective Question carries 1 mark each &Short Question carries 5 marks each.
Part One
Multiple Choices:
1. It is a cultural attitude marked by the tendency to regard one’s own culture as superior to others
a. Geocentrism
b. Polycentrism
c. Ethnocentrism
d. Egocentrism
2. It is the systemic study of job requirements & those factors that influence the performance of
those job requirements
a. Job analysis
b. Job rotation
c. Job circulation
d. Job description
3. This Act provides an assistance for minimum statutory wages for scheduled employment
a. Payment of Wages Act, 1936
b. Minimum Wages Act, 1948
c. Factories Act, 1948
d. Payment of Gratuity act, 1972
4. __________ is the actual posting of an employee to a specific job
a. Induction
b. Placement
c. Attrition
d. None
5. Broadening an individual’s knowledge, skills & abilities for future responsibilities is known as
a. Training
b. Development
c. Education
d. Mentoring
Examination Paper of Human Resource Management
2
IIBM Institute of Business Management
6. Change that is designed and implemented in an orderly and timely fashion in anticipation of
future events
a. Planned change
b. Technology change
c. Structural change
d. None
7. It is a process for setting goals and monitoring progress towards achieving those goals
a. Performance appraisal
b. Performance gap
c. Performance factor
d. Performance management system
8. A method which requires the rates to provide a subjective performance evaluation along a scale
from low to high
a. Assessment centre
b. Checklist
c. Rating scale
d. Monitoring
9. It is the sum of knowledge, skills, attitudes, commitment, values and the liking of the people in an
organization
a. Human resources
b. Personal management
c. Human resource management
d. Productivity
10. A learning exercise representing a real-life situation where trainees compete with each other to
achieve specific objectives
a. Executive development
b. Management game
c. Programmed learning
d. Understudy
Part Two:
1. What is the importance of Career Planning in industry?
2. List the various features of HRM.
3. How can you explain the concept of Performance Appraisal?
4. Differentiate between on- the- job and off- the- job training.
END OF SECTION A
Examination Paper of Human Resource Management
3
IIBM Institute of Business Management
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each Caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 150-200 words).
Caselet 1
Uptron Electronics Limited, is a pioneering and internationally reputed firm in the electronics
industry. It is one of the largest firm in the country. It attracted employees from internationallyreputed
institute and industries by offering high salaries, perks, etc. It has advertized for the position
of an electronic engineer recently. Nearly 150 candidates applied for the jobMr. Sashidhar, an
electronics Engineering Graduate from the Indian Institute Of Technology with 5 years working
experience in a medium sized electronics firm, was selected from among the 130 candidates who took
tests and interview. The interview board recommended an enhancement in his salary by Rs 5,000
more than his present salary at his request. Mr Sashidhar was very happy to achieve this and he was
congratulated by a number of people including his previous employer for his brilliant interview
performance, and wished him good luck.
Mr Sashidhar joined Uptyron Electronics Ltd., on 21st January, 2002, with greater enthusiasm. He
also found his job to be quite comfortable and a challenging one and he felt it was prestigious to work
with this company during the formative years of his career. He found his superiors as well as
subordinates to be friendly and cooperative. But this climate did not live long. After one year of his
service, he slowly learnt about a number of unpleasant stories about the company, management, the
superior subordinate relations, rate of employee turnover, especially at higher level But he decided to
stay on as he has promised several things to the management in the interview. He wanted to please
and change the attitude of management through his diligent performance, firm commitment and
dedication. He started maximizing his contributions and the management got the impression that Mr.
Sashidhar had settled down and will remain in the company.
After some time, the superiors started riding rough- shod over Mr Sashidhar. He was overloaded with
multifarious jobs. His freedom in deciding and executing was cut down. He was ill treated on a
number of occasions before his subordinates. His colleagues also started assigning their
responsibilities to Mr Sashidhar. Consequently there were imbalances in his family life and
organizational life. But he seemed to be calm and contented. Management felt that Mr Sashidhar had
the potential to bear with many more organizational responsibilities.
So the general manager was quite surprised to see the resignation letter of Mr Sashidhar along with a
cheque equivalent to a month’s salary one fine morning on 18th January, 2004. The General Manager
failed to convince Mr Sashidhar to withdraw his resignation. The General Manager relieved him on
25th January, 2004. The General Manager wanted to appoint a committee to go into the matter
immediately, but dropped the idea later.
Questions:
1. What is wrong with the recruitment policy of the company?
2. Why did Mr. Sashidhar’s resignation surprise the General Manager?
Examination Paper of Human Resource Management
4
IIBM Institute of Business Management
Caselet 2
The contexts in which human resources are managed in today's organizations are constantly,
changing. No longer do firms utilize one set of manufacturing processes, employ a homogeneous
group of loyal employees for long periods of time or develop one set way of structuring how work is
done and supervisory responsibility is assigned. Continuous changes in who organizations employ
and what these employees do require HR practices and systems that are well conceived and
effectively implemented to ensure high performance and continued success.
1. Automated technologies nowadays require more technically trained employees possessing
multifarious skills to repair, adjust or improve existing processes. The firms can't expect these
employees (Gen X employees, possessing superior technical knowledge and skills, whose attitudes
and perceptions toward work are significantly different from those of their predecessor organizations:
like greater self control, less interest in job security; no expectations of long term employment;
greater participation urge in work activities, demanding opportunities for personal growth and
creativity) to stay on without attractive compensation packages and novel reward schemes.
2. Technology driven companies are led by project teams, possessing diverse skills, experience and
expertise. Flexible and dynamic organizational structures are needed to take care of the expectations
of managers, technicians and analysts who combine their skills, expertise and experience to meet
changing customer needs and competitive pressures.
3. Cost cutting efforts have led to the decimation of unwanted layers in organizational hierarchy in
recent times. This, in turn, has brought in the problem of managing plateau employees whose careers
seem to have been hit by the delivering process. Organizations are, therefore, made to find alternative
career paths for such employees’
4. Both young and old workers, these days, have values and attitudes that stress less loyalty to the
company and more loyalty to oneself and one's career than those shown by employees in the past,
Organizations, therefore, have to devise appropriate HR policies and strategies so as to prevent the
flight of talented employees
Question:-
1. Discuss that technological breakthrough has brought radical changes in HRM.
END OF SECTION B
Section C: Applied Theory (30 marks)
This section consists of applied theory Questions.
Answer all the questions.
Each question carries 15 marks
Detailed information should form the part of your answer (Word limit 150-200 words).
1. Several types of interviews are commonly used depending on the nature & importance of the
position to be filled within an organization. Explain the different types of Interviews.
2. How would you explain Organizational Change and Development?
END OF SECTION C
S-2-250613
CONTACT: DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Human Resource Management
Subject Code-B102
Section A: Objective Type & Short Questions (30 marks)
This section consists of Multiple Choice and Short Answer type questions.
Answer all the questions.
Objective Question carries 1 mark each &Short Question carries 5 marks each.
Part One
Multiple Choices:
1. It is a cultural attitude marked by the tendency to regard one’s own culture as superior to others
a. Geocentrism
b. Polycentrism
c. Ethnocentrism
d. Egocentrism
2. It is the systemic study of job requirements & those factors that influence the performance of
those job requirements
a. Job analysis
b. Job rotation
c. Job circulation
d. Job description
3. This Act provides an assistance for minimum statutory wages for scheduled employment
a. Payment of Wages Act, 1936
b. Minimum Wages Act, 1948
c. Factories Act, 1948
d. Payment of Gratuity act, 1972
4. __________ is the actual posting of an employee to a specific job
a. Induction
b. Placement
c. Attrition
d. None
5. Broadening an individual’s knowledge, skills & abilities for future responsibilities is known as
a. Training
b. Development
c. Education
d. Mentoring
Examination Paper of Human Resource Management
2
IIBM Institute of Business Management
6. Change that is designed and implemented in an orderly and timely fashion in anticipation of
future events
a. Planned change
b. Technology change
c. Structural change
d. None
7. It is a process for setting goals and monitoring progress towards achieving those goals
a. Performance appraisal
b. Performance gap
c. Performance factor
d. Performance management system
8. A method which requires the rates to provide a subjective performance evaluation along a scale
from low to high
a. Assessment centre
b. Checklist
c. Rating scale
d. Monitoring
9. It is the sum of knowledge, skills, attitudes, commitment, values and the liking of the people in an
organization
a. Human resources
b. Personal management
c. Human resource management
d. Productivity
10. A learning exercise representing a real-life situation where trainees compete with each other to
achieve specific objectives
a. Executive development
b. Management game
c. Programmed learning
d. Understudy
Part Two:
1. What is the importance of Career Planning in industry?
2. List the various features of HRM.
3. How can you explain the concept of Performance Appraisal?
4. Differentiate between on- the- job and off- the- job training.
END OF SECTION A
Examination Paper of Human Resource Management
3
IIBM Institute of Business Management
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each Caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 150-200 words).
Caselet 1
Uptron Electronics Limited, is a pioneering and internationally reputed firm in the electronics
industry. It is one of the largest firm in the country. It attracted employees from internationallyreputed
institute and industries by offering high salaries, perks, etc. It has advertized for the position
of an electronic engineer recently. Nearly 150 candidates applied for the jobMr. Sashidhar, an
electronics Engineering Graduate from the Indian Institute Of Technology with 5 years working
experience in a medium sized electronics firm, was selected from among the 130 candidates who took
tests and interview. The interview board recommended an enhancement in his salary by Rs 5,000
more than his present salary at his request. Mr Sashidhar was very happy to achieve this and he was
congratulated by a number of people including his previous employer for his brilliant interview
performance, and wished him good luck.
Mr Sashidhar joined Uptyron Electronics Ltd., on 21st January, 2002, with greater enthusiasm. He
also found his job to be quite comfortable and a challenging one and he felt it was prestigious to work
with this company during the formative years of his career. He found his superiors as well as
subordinates to be friendly and cooperative. But this climate did not live long. After one year of his
service, he slowly learnt about a number of unpleasant stories about the company, management, the
superior subordinate relations, rate of employee turnover, especially at higher level But he decided to
stay on as he has promised several things to the management in the interview. He wanted to please
and change the attitude of management through his diligent performance, firm commitment and
dedication. He started maximizing his contributions and the management got the impression that Mr.
Sashidhar had settled down and will remain in the company.
After some time, the superiors started riding rough- shod over Mr Sashidhar. He was overloaded with
multifarious jobs. His freedom in deciding and executing was cut down. He was ill treated on a
number of occasions before his subordinates. His colleagues also started assigning their
responsibilities to Mr Sashidhar. Consequently there were imbalances in his family life and
organizational life. But he seemed to be calm and contented. Management felt that Mr Sashidhar had
the potential to bear with many more organizational responsibilities.
So the general manager was quite surprised to see the resignation letter of Mr Sashidhar along with a
cheque equivalent to a month’s salary one fine morning on 18th January, 2004. The General Manager
failed to convince Mr Sashidhar to withdraw his resignation. The General Manager relieved him on
25th January, 2004. The General Manager wanted to appoint a committee to go into the matter
immediately, but dropped the idea later.
Questions:
1. What is wrong with the recruitment policy of the company?
2. Why did Mr. Sashidhar’s resignation surprise the General Manager?
Examination Paper of Human Resource Management
4
IIBM Institute of Business Management
Caselet 2
The contexts in which human resources are managed in today's organizations are constantly,
changing. No longer do firms utilize one set of manufacturing processes, employ a homogeneous
group of loyal employees for long periods of time or develop one set way of structuring how work is
done and supervisory responsibility is assigned. Continuous changes in who organizations employ
and what these employees do require HR practices and systems that are well conceived and
effectively implemented to ensure high performance and continued success.
1. Automated technologies nowadays require more technically trained employees possessing
multifarious skills to repair, adjust or improve existing processes. The firms can't expect these
employees (Gen X employees, possessing superior technical knowledge and skills, whose attitudes
and perceptions toward work are significantly different from those of their predecessor organizations:
like greater self control, less interest in job security; no expectations of long term employment;
greater participation urge in work activities, demanding opportunities for personal growth and
creativity) to stay on without attractive compensation packages and novel reward schemes.
2. Technology driven companies are led by project teams, possessing diverse skills, experience and
expertise. Flexible and dynamic organizational structures are needed to take care of the expectations
of managers, technicians and analysts who combine their skills, expertise and experience to meet
changing customer needs and competitive pressures.
3. Cost cutting efforts have led to the decimation of unwanted layers in organizational hierarchy in
recent times. This, in turn, has brought in the problem of managing plateau employees whose careers
seem to have been hit by the delivering process. Organizations are, therefore, made to find alternative
career paths for such employees’
4. Both young and old workers, these days, have values and attitudes that stress less loyalty to the
company and more loyalty to oneself and one's career than those shown by employees in the past,
Organizations, therefore, have to devise appropriate HR policies and strategies so as to prevent the
flight of talented employees
Question:-
1. Discuss that technological breakthrough has brought radical changes in HRM.
END OF SECTION B
Section C: Applied Theory (30 marks)
This section consists of applied theory Questions.
Answer all the questions.
Each question carries 15 marks
Detailed information should form the part of your answer (Word limit 150-200 words).
1. Several types of interviews are commonly used depending on the nature & importance of the
position to be filled within an organization. Explain the different types of Interviews.
2. How would you explain Organizational Change and Development?
END OF SECTION C
S-2-250613
ONGOING ANNAMALAI ASSIGNMENT QUESTION AND ANSWER WHATSAPP 91 9924764558
ONGOING ANNAMALAI ASSIGNMENT ANSWER SHEETS PROVIDED
CONTACT;
ANNAMALAI UNIVERSITY
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product organisation with
a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
organisation?
1.2 INTERNATIONAL ACCOUNTING
1. Make out a trial balance with imaginary figures. Draw the Profit and Loss
Account and Balance Sheet from the trial balance which you have constituted.
2. “Price differences in different geographic segments make international
accounting a challenging Endeavour”. How experts overcome this challenge?
3. ‘'Some knowledge of International Accounting may be necessary for a company
even if it is not a multinational." Do you agree with this statement? If so, explain
your position.
4. Why do companies need to prepare a Funds Flow Statement, when they are
already preparing many other financial statements to present their financial
position?
1.3 INTERNATIONAL ECONOMICS
1. “Liberalisaton and Globalisation of trade policies have an impact on the growth
of domestic trade”. Comment the above statement.
2. “IMF is a key to economic development of all countries in the world”. Do you
accept or not.
3. “The concept of foreign trade multiplier is one of the major thing in any
International Business Environment”. Briefly discuss the above with current
example.
4. Briefly comment on what way international trade is helpful to correct the
disequilibrium in the balance of payments position of a nation.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. Give an Overview of the international Business Environment in the developing
countries like India.
2. Give your opinion on Foreign direct Investment and State the present structure
of the foreign direct Investment in India
3. State the role of MNCs in India and the government of India policy towards
MNCs.
4. Take any company and discuss how its marketing strategy is different in its
home country and foreign country give the reason on it had to be different.
1.5 FOREIGN POLICY OF INDIA
1. Discuss in detail India’s international trade scenario and also discuss which
countries are India’s export and import partners and what are their shares in
India’s international trade.
2. Elucidate India’s institutional framework (trade promotion bodies) set up by the
Government of India for the promotion of India’s international trade.
3. Write a note on export promotion councils and commodity boards, their roles in
India’s trade development.
4. Discuss how EXIM Bank and ECGC facilitate exporters and importers in India
and abroad.
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Explain the potential benefits of cloud computing in the e-commerce. What is
the infrastructure required for it to be adopted on large scale by the users?
2. What are virtual shopping malls? Explain with examples various portals which
are very popular for online business especially in India.
3. Enlist the emerging issues involved in marketing and pricing related issues in
online banking sectors in Indian market scenario. Suggest more appropriate
strategies to improve online services in banking industry. Justify your views
with suitable examples.
4. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electronic commerce system.
4
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. How will you design you presentation for a general body meeting – elucidate in
detail the procedure involved in it with the above context.
2. Submit a report on the drought situation in your district and send to the editor
of a news paper.
3. Choosing proper channel far your presentation is more important for written &
oral presentation – Brig out the importance & what set back you will confront in
choosing the above.
4. Noise that affects the process of communication can be overcome by proper
planning, how it can be done & what is the noise that hinders the process.
1.8 ORGANISATIONAL BEHAVIOUR
1. Same changes in organisations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for organisational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully satisfying
successful career?
3. Explain how the field of organisation behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that organisational politics is inevitable or that it can be
curtailed? Explain you answer with examples.
M.B.A.[I.B.] – 1ST YEAR – Assignment C-250
ANNAMALAI UNIVERSITY PRESS 2017 -2018
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 28-02-2018
Last date for submission with late fee ` 300/- : 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product Organisation
with a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
Organisation?
1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale
distributor for surviving and thriving in this new and ever changing environment
1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalization are far more serious and fatal than
under-capitalization”. Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximize the value of the firm to its shareholders”. Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income from
the tax point of view.”
3
1.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.
Comparative inventory cost=25% per year of average inventory price. Determine
the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavor to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws so that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
1.6 STATISTICS FOR MANAGERS
1. A random sample of 1000 workers from south India show that their mean wages
are Rs. 47 per week with a standard deviation of Rs. 28. A random sample of
1500 workers from North India gives a mean wage of Rs. 49 per week with a
standard deviation of Rs. 40. Is there any significant difference between their
mean level of wages?
2. Calculate seasonal indices for the data given below by the link relative method
Quarter Years
2007 2008 2009 2010 2011
I 45 48 49 52 60
II 54 56 63 65 70
III 72 63 70 75 84
IV 60 56 65 72 66
4
3. The following is the summary of a survey on the color of pens purchased by
persons belonging to different age groups. use chi-square test at 5 % level of
significance to find whether the age of the person has any association with the
choice of color.
Color
Age Group Blue Black Red
Less than 20 8 12 20
20-50 10 15 10
Above 50 10 10 5
4. The following data represents rainfall (x) and yield of paddy per hectare (y) in a
particular area.
x 113 102 95 120 140 130 125
y 1.8 1.5 1.3 1.9 1.1 2.0 1.7
a) Fit the regression equation x on y
b) Estimate y when x = 145
c) Calculate karl pearson’s coefficient of correlation.
d) Calculate regression coefficient x on y and y on x
e) Check whether the regression line is a good fit.
1.7 MANAGERIAL COMMUNICATION
1. Communication has its own merits and demerits based on the types? Discuss the
above with an example of your own.
2. It is difficult to study the growth of a firm without proper recordings of the
proceedings – Discuss the essentials of maintaining such activities in detail.
3. Success of an individual is based on the way he communicates with the people
around him – Discuss the above statement in relation with a HR Department.
4. Noise is from both external and internal sources, what are they and how can it be
overcome – Discuss in detail.
1.8 ORGANISATIONAL BEHAVIOUR
1. Some changes in Organisations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for Organisational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully satisfying
successful career?
3. Explain how the field of Organisation behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that Organisational politics is inevitable or that it can be
curtailed? Explain your answer with examples.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2018
Last date for submission with late fee ` 300/- : 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product organization with
a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
organization?
1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale
distributor for surviving and thriving in this new and ever changing environment
1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalization are far more serious and fatal than
under-capitalization”. Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximize the value of the firm to its shareholders”. Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income from
the tax point of view.” – Comment
3
1.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 upto 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.
Comparative inventory cost = 25% per year of average inventory price.
Determine the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavor to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws so that the practices will be effective and
legal.” – Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not? –
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them.” –Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation.” –Do you agree or disagree? State your view.
1.6 STATISTICS FOR MANAGERS
1. A random sample of 1000 workers from south India show that their mean wages
are Rs. 47 per week with a standard deviation of Rs. 28. A random sample of
1500 workers from North India gives a mean wage of Rs. 49 per week with a
standard deviation of Rs. 40. Is there any significant difference between their
mean levels of wages?
2. Calculate seasonal indices for the data given below by the link relative method
Quarter Years
2007 2008 2009 2010 2011
I 45 48 49 52 60
II 54 56 63 65 70
III 72 63 70 75 84
IV 60 56 65 72 66
3. The following is the summary of a survey on the color of pens purchased by
persons belonging to different age groups. use chi-square test at 5 % level of
significance to find whether the age of the person has any association with the
choice of color.
4
Color
Age Group Blue Black Red
Less than 20 8 12 20
20-50 10 15 10
Above 50 10 10 5
6. The following data represents rainfall (x) and yield of paddy per hectare (y) in a
particular area.
x 113 102 95 120 140 130 125
y 1.8 1.5 1.3 1.9 1.1 2.0 1.7
a) Fit the regression equation x on y
b) Estimate y when x = 145
c) Calculate karl pearson’s coefficient of correlation.
d) Calculate regression coefficient x on y and y on x
e) Check whether the regression line is a good fit.
1.7 MANAGERIAL COMMUNICATION
1. Communication has its own merits and demerits based on the types? Discuss the
above with an example of your own.
2. It is difficult to study the growth of a firm without proper recordings of the
proceedings – Discuss the essentials of maintaining such activities in detail.
3. Success of an individual is based on the way he communicates with the people
around him – Discuss the above statement in relation with a HR Department.
4. Noise is from both external and internal sources, what are they and how it can be
overcome – Discuss in detail.
1.8 ACCOUNTING FOR MANAGERS
1. Arun the managing director is surprised that his profit every year is quite
different from what he wants or expects to achieve. someone advised him to
install a formal system of budgeting. He employs a fresh accountant to do this.
For two years, the accountant faithfully makes all budgets based on previous
year accounts. The problem remains unsolved. Advise Arun the managing
director and the accountant on what steps they should take. Make assumptions
about what is lacking.
2. In a factory, actual fixed cost overheads were different from the standard fixed
overheads because the actual output, actual time consumed, actual rate per
hour and per unit of output differed. Compute the variances taking assumed
figures.
3. A company has to decide whether to Make or Buy. Through differential cost
analysis, how will you ascertain the net difference between the two alternatives
so as to assist the management in their decision making? Use hypothetical
figures to illustrate.
4. As a management accountant you were asked to introduce a system of capital
expenditure control for your organization. Explain the important feature you
want to incorporate in the system you propose to introduce with the suitable
example of a project involving capital expenditure.
M.B.A. [F.M.] – 1ST YEAR – Assignment / C- 1200
ANNAMALAI UNIVERSITY PRESS 2017 -2018
CONTACT;
DR. PRASANTH MBA PH.D. DME MOBILE /
WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product organisation with
a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
organisation?
1.2 INTERNATIONAL ACCOUNTING
1. Make out a trial balance with imaginary figures. Draw the Profit and Loss
Account and Balance Sheet from the trial balance which you have constituted.
2. “Price differences in different geographic segments make international
accounting a challenging Endeavour”. How experts overcome this challenge?
3. ‘'Some knowledge of International Accounting may be necessary for a company
even if it is not a multinational." Do you agree with this statement? If so, explain
your position.
4. Why do companies need to prepare a Funds Flow Statement, when they are
already preparing many other financial statements to present their financial
position?
1.3 INTERNATIONAL ECONOMICS
1. “Liberalisaton and Globalisation of trade policies have an impact on the growth
of domestic trade”. Comment the above statement.
2. “IMF is a key to economic development of all countries in the world”. Do you
accept or not.
3. “The concept of foreign trade multiplier is one of the major thing in any
International Business Environment”. Briefly discuss the above with current
example.
4. Briefly comment on what way international trade is helpful to correct the
disequilibrium in the balance of payments position of a nation.
3
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. Give an Overview of the international Business Environment in the developing
countries like India.
2. Give your opinion on Foreign direct Investment and State the present structure
of the foreign direct Investment in India
3. State the role of MNCs in India and the government of India policy towards
MNCs.
4. Take any company and discuss how its marketing strategy is different in its
home country and foreign country give the reason on it had to be different.
1.5 FOREIGN POLICY OF INDIA
1. Discuss in detail India’s international trade scenario and also discuss which
countries are India’s export and import partners and what are their shares in
India’s international trade.
2. Elucidate India’s institutional framework (trade promotion bodies) set up by the
Government of India for the promotion of India’s international trade.
3. Write a note on export promotion councils and commodity boards, their roles in
India’s trade development.
4. Discuss how EXIM Bank and ECGC facilitate exporters and importers in India
and abroad.
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Explain the potential benefits of cloud computing in the e-commerce. What is
the infrastructure required for it to be adopted on large scale by the users?
2. What are virtual shopping malls? Explain with examples various portals which
are very popular for online business especially in India.
3. Enlist the emerging issues involved in marketing and pricing related issues in
online banking sectors in Indian market scenario. Suggest more appropriate
strategies to improve online services in banking industry. Justify your views
with suitable examples.
4. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electronic commerce system.
4
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. How will you design you presentation for a general body meeting – elucidate in
detail the procedure involved in it with the above context.
2. Submit a report on the drought situation in your district and send to the editor
of a news paper.
3. Choosing proper channel far your presentation is more important for written &
oral presentation – Brig out the importance & what set back you will confront in
choosing the above.
4. Noise that affects the process of communication can be overcome by proper
planning, how it can be done & what is the noise that hinders the process.
1.8 ORGANISATIONAL BEHAVIOUR
1. Same changes in organisations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for organisational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully satisfying
successful career?
3. Explain how the field of organisation behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that organisational politics is inevitable or that it can be
curtailed? Explain you answer with examples.
M.B.A.[I.B.] – 1ST YEAR – Assignment C-250
ANNAMALAI UNIVERSITY PRESS 2017 -2018
ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 28-02-2018
Last date for submission with late fee ` 300/- : 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product Organisation
with a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
Organisation?
1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale
distributor for surviving and thriving in this new and ever changing environment
1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalization are far more serious and fatal than
under-capitalization”. Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximize the value of the firm to its shareholders”. Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income from
the tax point of view.”
3
1.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.
Comparative inventory cost=25% per year of average inventory price. Determine
the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavor to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws so that the practices will be effective and
legal”. Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not?
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them”. Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation”. Do you agree or disagree? State your view.
1.6 STATISTICS FOR MANAGERS
1. A random sample of 1000 workers from south India show that their mean wages
are Rs. 47 per week with a standard deviation of Rs. 28. A random sample of
1500 workers from North India gives a mean wage of Rs. 49 per week with a
standard deviation of Rs. 40. Is there any significant difference between their
mean level of wages?
2. Calculate seasonal indices for the data given below by the link relative method
Quarter Years
2007 2008 2009 2010 2011
I 45 48 49 52 60
II 54 56 63 65 70
III 72 63 70 75 84
IV 60 56 65 72 66
4
3. The following is the summary of a survey on the color of pens purchased by
persons belonging to different age groups. use chi-square test at 5 % level of
significance to find whether the age of the person has any association with the
choice of color.
Color
Age Group Blue Black Red
Less than 20 8 12 20
20-50 10 15 10
Above 50 10 10 5
4. The following data represents rainfall (x) and yield of paddy per hectare (y) in a
particular area.
x 113 102 95 120 140 130 125
y 1.8 1.5 1.3 1.9 1.1 2.0 1.7
a) Fit the regression equation x on y
b) Estimate y when x = 145
c) Calculate karl pearson’s coefficient of correlation.
d) Calculate regression coefficient x on y and y on x
e) Check whether the regression line is a good fit.
1.7 MANAGERIAL COMMUNICATION
1. Communication has its own merits and demerits based on the types? Discuss the
above with an example of your own.
2. It is difficult to study the growth of a firm without proper recordings of the
proceedings – Discuss the essentials of maintaining such activities in detail.
3. Success of an individual is based on the way he communicates with the people
around him – Discuss the above statement in relation with a HR Department.
4. Noise is from both external and internal sources, what are they and how can it be
overcome – Discuss in detail.
1.8 ORGANISATIONAL BEHAVIOUR
1. Some changes in Organisations are unplanned, where as others are the result of
strategic plans. Give examples of each of their verities of change and explain
their implications for Organisational functioning.
2. Once you are established in your careers, what special challenges are you likely
to confront? What can you do to enhance your chance of having a fully satisfying
successful career?
3. Explain how the field of Organisation behaviour stands to benefit by taking a
global perspectives. What would you say are the major challenges associated
with such a perspectives.
4. Do you believe that Organisational politics is inevitable or that it can be
curtailed? Explain your answer with examples.
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2018
Last date for submission with late fee ` 300/- : 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. What do you see as the main difference between a successful and an
unsuccessful decision? How much does luck versus skill have to do with it? Give
a detail note on it.
2. Take any two Indian companies and examine how they have succeeded or failed
due to poor strategic planning.
3. Suggest a method of departmentation for a large multi-product organization with
a huge market spread over the whole country. Explain the reasons for your
suggestions.
4. ‘Motivation is the core of management’. Comment. What practical suggestions
would you offer to management to motivate its staff in an industrial
organization?
1.2 MARKETING MANAGEMENT
1. “Chinese computer and electronic products possess advantages in design,
innovation, rapid response and global market flexibility”- comment.
2. “Legal aspects protect competitors and consumers from many unethical pricing
strategies that unscrupulous marketers may wish to attempt”. Critically analyse
the statement.
3. “Advertising on the internet has changed significantly over the past decade and
some might argue that it is for the worse" Do you agree or disagree? Discuss
with practical illustrations.
4. Examine the challenges encountered by the pharmaceutical wholesale
distributor for surviving and thriving in this new and ever changing environment
1.3 FINANCIAL MANAGEMENT
1. “The consequences of over- capitalization are far more serious and fatal than
under-capitalization”. Discuss.
2. “An optimal combination of the decisions relating to investment, financing and
dividends will maximize the value of the firm to its shareholders”. Examine
3. “Efficiency inventory management is reflected in the liquidity and profitability of
the firm.” Explain.
4. “A low dividend payout Ratio promotes the welfare of stock holders because
long-term capital gains are treated more favourably than dividend income from
the tax point of view.” – Comment
3
1.4 OPERATIONS MANAGEMENT
1. Operations management is the area of creating competitive advantage. Do you
agree? Justify your answer.
2. A manufacturer requires 10,000 items per year. Price discount as follows:
Rs.4 upto 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70 for
quantities above 4000. Ordering cost = Rs. 50.
Comparative inventory cost = 25% per year of average inventory price.
Determine the optimum purchase policy under discount.
3. Explain JIT. Do you think it is practically feasible in India? What is your
suggestion for implementing JIT?
4. Operations personnel usually have a large volume and variety of resources at
their command. They should endeavor to make effective and efficient use of
these resources to achieve the largest outputs. Comment! What are the
approaches for enhancing the utilization of resources?
1.5 HUMAN RESOURCE MANAGEMENT
1. “The field of HRM changes so rapidly that had become necessary for one to
constantly review procedures and laws so that the practices will be effective and
legal.” – Critically evaluate this statement.
2. “Majority of the testing techniques for selection do not accurately assess the
characteristics of the job. In fact most of the executives would divulge that the
testing had no impact on future job performance. Do you accept or not? –
Discuss with justification.
3. “Identify the paramount barriers to effective training programme in IT field and
how to crush them.” –Explain with real life examples.
4. Technological advancements and automation are causing high stress and burn
out among employees, which results negatively and unable to reap the benefit of
automation.” –Do you agree or disagree? State your view.
1.6 STATISTICS FOR MANAGERS
1. A random sample of 1000 workers from south India show that their mean wages
are Rs. 47 per week with a standard deviation of Rs. 28. A random sample of
1500 workers from North India gives a mean wage of Rs. 49 per week with a
standard deviation of Rs. 40. Is there any significant difference between their
mean levels of wages?
2. Calculate seasonal indices for the data given below by the link relative method
Quarter Years
2007 2008 2009 2010 2011
I 45 48 49 52 60
II 54 56 63 65 70
III 72 63 70 75 84
IV 60 56 65 72 66
3. The following is the summary of a survey on the color of pens purchased by
persons belonging to different age groups. use chi-square test at 5 % level of
significance to find whether the age of the person has any association with the
choice of color.
4
Color
Age Group Blue Black Red
Less than 20 8 12 20
20-50 10 15 10
Above 50 10 10 5
6. The following data represents rainfall (x) and yield of paddy per hectare (y) in a
particular area.
x 113 102 95 120 140 130 125
y 1.8 1.5 1.3 1.9 1.1 2.0 1.7
a) Fit the regression equation x on y
b) Estimate y when x = 145
c) Calculate karl pearson’s coefficient of correlation.
d) Calculate regression coefficient x on y and y on x
e) Check whether the regression line is a good fit.
1.7 MANAGERIAL COMMUNICATION
1. Communication has its own merits and demerits based on the types? Discuss the
above with an example of your own.
2. It is difficult to study the growth of a firm without proper recordings of the
proceedings – Discuss the essentials of maintaining such activities in detail.
3. Success of an individual is based on the way he communicates with the people
around him – Discuss the above statement in relation with a HR Department.
4. Noise is from both external and internal sources, what are they and how it can be
overcome – Discuss in detail.
1.8 ACCOUNTING FOR MANAGERS
1. Arun the managing director is surprised that his profit every year is quite
different from what he wants or expects to achieve. someone advised him to
install a formal system of budgeting. He employs a fresh accountant to do this.
For two years, the accountant faithfully makes all budgets based on previous
year accounts. The problem remains unsolved. Advise Arun the managing
director and the accountant on what steps they should take. Make assumptions
about what is lacking.
2. In a factory, actual fixed cost overheads were different from the standard fixed
overheads because the actual output, actual time consumed, actual rate per
hour and per unit of output differed. Compute the variances taking assumed
figures.
3. A company has to decide whether to Make or Buy. Through differential cost
analysis, how will you ascertain the net difference between the two alternatives
so as to assist the management in their decision making? Use hypothetical
figures to illustrate.
4. As a management accountant you were asked to introduce a system of capital
expenditure control for your organization. Explain the important feature you
want to incorporate in the system you propose to introduce with the suitable
example of a project involving capital expenditure.
M.B.A. [F.M.] – 1ST YEAR – Assignment / C- 1200
ANNAMALAI UNIVERSITY PRESS 2017 -2018
Friday, 6 April 2018
BUSINESS COMMUNICATION SKILL IIBMS EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
BUSINESS COMMUNICATION SKILL IIBMS EXAM ANSWER SHEETS PROVIDED
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
CASE I
A Reply Sent to an Erring Customer
Dear Sir,
Your letter of the 23rd, with a cheque for Rs. 25,000/- on account, is to hand. We note what you say as to the difficulty you experience in collecting your outstanding accounts, but we are compelled to remark that we do not think you are treating us with the consideration we have a right to expect.
It is true that small remittances have been forwarded from time to time, but the debit balance against you has been steadily increasing during the past twelve months until it now stands at the considerable total of Rs. 85,000/-
Having regard to the many years during which you have been a customer of this house and the, generally speaking, satisfactory character of your account, we are reluctant to resort to harsh measures.
We must, however, insist that the existing balance should be cleared off by regular installments of say Rs. 10,000/- per month, the first installment to reach us by the 7th. In the meantime you shall pay cash for all further goods; we are allowing you an extra 3% discount in lieu of credit. We shall be glad to hear from you about this arrangement, as otherwise we shall have no alternative but definitely to close your account and place the matter in other hands.
Yours truly,
Questions:
1. Comment on the appropriateness of the sender’s tone to a customer.
2. Point out the old – fashioned phrases and expressions.
3. Rewrite the reply according to the principles of effective writing in business.
Case II
Advertising Radio FM Brand
A young, gorgeous woman is standing in front of her apartment window dancing to the 1970s tune, “All Right Now” by the one – hit band free. Across the street a young man looks out of his apartment window and notices her. He moves closer to the window, taking interest. She cranks up the volume and continues dancing, looking out the window at the fellow, who smiles hopefully and waves meekly. He holds up a bottle of wine and waves it, apparently inviting her over for a drink. The lady waves back. He kisses the bottle and excitedly says, “Yesss.” Then, he gazes around his apartment and realizes that it is a mess. “No!” he exclaims in a worried tone of voice.
Frantically, he does his best to quickly clean up the place, stuffing papers under the sofa and putting old food back in the refrigerator, He slips on a black shirt, slicks back his hair, sniffs his armpit, and lets out an excited , “Yeahhh!” in eager anticipation of entertaining the young lady. He goes back to the window and sees the woman still dancing away. He points to his watch, as if to say “Come on. It is getting late.” As she just continues dancing, he looks confused. Then a look of sudden insight appears on his face, “Five,” he says to himself. He turns on his radio, and it too is playing “All Right Now.” The man goes to his window and starts dancing as he watches his lady friend continue stepping. “Five, yeah,” he says as he makes the “okay” sign with his thumb and forefinger. He waves again. Everyone in the apartment building is dancing by their window to “All Right Now.” A super appears on the screen: “Are you on the right wavelength?”
Questions:
1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case?
2. Would any of the non-verbal communications in this spot (ad) not work well in another culture?
3. What role does music play in this spot? Who is the target market?
4. Is the music at all distracting from the message?
5. How else are radio stations advertised on TV?
CASE III
EMPLOYMENT INTERVIEW OF R P SINHA
Mr. R P Sinha is a MBA. He is being interviewed for the position of Management Trainee at a reputed company. The selection committee’s is chaired by a lady Vice – President. Mr. Sinha’s interview was as follows :
Committee : Good morning !
Mr. Sinha : Good morning to Sirs and Madam !
Chairperson : Please, sit down.
Mr. Sinha : Thank you (sits down at the edge of the chair, keeps his portfolio on the table)
Q. Chairperson : You are Mr. R. P. Sinha
A Sinha : Yes, Madam. This is how I am called.
Q. Chairperson : You have passed MBA with 1st Division.
A. Sinha : Yes, Madam.
Q. Chairperson : Why do you want to work in our organization ?
A Sinha : It is just like that. Also, because it has good reputation.
Q. Member A : This job is considered to be quite stressful. Do you think you can manage the stress involved.
A. Sinha : I think there is too much talk about stress these days. Sir, would you tell clearly what you mean by stress ? I am very strong for any stress.
Q. Member B : What are your strengths ?
A. Sinha : Sir, who am I talk boastfully about my strengths. You should tell me my strengths.
Q. Member C : What are your weaknesses ?
A. Sinha : I become angry very fast.
Q. Member A : Do you want to ask us any questions ?
A Sinha : Yes Sir ! What are the future chances for one who starts as a management trainee ?
The member tells M. Sinha the typical career path for those starting as Management Trainee. The Chairperson thanks Mr. Sinha. Mr. Sinha promptly says in reply, “you are welcome,” and comes out.
Questions:
1. Do you find Mr. Sinha’s responses to various questions effective? Give reasons for your view on each answer given by Mr. Sinha.
2. Rewrite the responses that you consider most effective to the above questions in a job interview.
3. Mr. Sinha has observed the norm of respectful behaviour and polite
conversation. But, do you think there is something gone wrong in his case ? Account for your general impression of Mr. Sinha’s performance at the interview.
Case IV
Outsourcing Backlash Gets Abusive, Ugly
I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone. The young girl at a Bangalore call centre tried to be as polite as she could.
At another call centre, another day, another yound girl had a Londoner unleashing himself on her, “ Yound lady do you know that because of you Indians we are losing jobs.”
The outsourcing backlash is getting ugly. Handling irate callers is the new brief for the young men and women taking calls at these outsourced job centers. Supervisors tell them to be “cool”.
Avinash Vashistha, managing partner of NEOIT, a leading US-based consultancy firm says,” Companies involved in outsourcing both in the US and India are already getting a lot of hate mail against outsourcing and it is hardly surprising that some people should behave like this on the telephone.” Vashistha says Indian call centers should train their operators how to handle such calls.
Indeed, the furore raised by the western media over job losses because of outsourcing has made ordinary citizens there sensitive to the fact that their call are being taken not from their midst but in countries, such as India and the Philippines.
The angry outbursts the operators face border on the racist and sexist, says the manager of a call center in Hyderabad. But operators and senior executives of call centers reguse to go on record for fear of kicking up a controversy that might result in their companies’ losing clients overseas.
“It’s happening often enough and so let’s face it,” says a senior executive of a Gurgaon call centre, adding, “This doesn’t have any impact on business.”
Questions:
1. Assume you are working as an operator at a call centre in India and are receiving irate calls from Americans and Lodoners. How would you handle such calls? Conceive a short conversation between you and your client, and put it on paper.
2. “Keep your cool.” What does this mean in term of conversation control?
3. Do you agree with the view that such abusive happenings on the telephone do not have any impact on business? Justify.
BUSINESS ETHICS
Note : Section I is compulsory & Section II solve any six questions :
Section I
CASE STUDY:
No Minor Offence
Census data reveals high level of Under – age marriages
Census statics are generally full of surprises. But this one is startling : 6.4 million Indians under the age of 18 are already married. That’s not all. As many as 1.3 lakh girls under 18 are widowed and another 56,000 are divorced or separated. The legal marriageable age for women is 18, for men 21. A century and a half after Ishwarchandra Vidyasagar’s crusade against child marriage, the practice persists. Obviously, the Child Marriage Restraint Act, 1929, exists only on paper and has not been able to deter parents from marrying off under –aged sons and daughters. The incidence is understandably higher in rural areas, but not low as expected in the cities. It’s more common in the BIMARU states, with Rajasthan leading the way Ironically, the Act renders all under-age marriages illegal but not void, which means that an illegally married couple can stay married . It is, therefore, violated with impunity and hardly anyone is ever hauled up. Despite the fact that child marriage is a criminal offence, action is rarely taken by the police. Even civil society remains a passive spectator. There’s not enough penalty-a fine of Rs.1,000 and imprisonment up to three shows that the state does not view the crime seriously.
The practice is linked to the curse of dowary. “Chhota Chhora dhhej kam mangta” ( the younger the groom, the smaller the dowry demand) justifies many such alliances. The grimmest part of the scenario is the physical havoc that early marriage wreaks upon girls who are too young to bear the burden of maternal and child mortality. There is also the belief that a daughters’ marriage is a scared obligation that parents must fulfill at the earliest. A new legislation, Prevention of Child marriages Bill, 2004, to replace the loophole-ridden 1929 Act is awaiting parliament’s approval. But legislation alone is not enough. Compulsory registration of marriages is one way of tackling the problem. Creating awareness about the ill-effects of such marriages and mobilizing committed social workers to intervence are others. However, social workers have to often function in hostile conditions. The 1992 case of Bhanwari Devi, the Rajasthan saathin who was raped for preventing a child marriage, is chilling. In the end only education, economic security and increasing empowerment of women can eliminate the problem.
Questions
1. Discuss ethically the drawbacks you find in the under-age marriages?
2. How does the increasing empowerment of women help eliminate problems if this type?
Section II
Solve any six questions :
Q2.
a) What is moral hazards and why is it important?
b) What is emergent strategy?
Q3.
a) What are the objectives of a business, and which is the most important?
b) How many steps are there in the decision making process and what are they?
Q4.
a) What CSR issues exist for NFPs?
b) What measures of performance are typically used by these organization?
Q5.
a) How globalization effect CSR?
b) Is globalization threat for CSR?
Q6.
a) Why is the measurement of performance important?
b) What is ISO14000 and what factors does it cover?
Q7.
a) What are the responsibilities of business in their corporate decision?
b) What is the relationship between CSR and corporate behavior?
Q8.
a) What are the 4 factors of sustainability?
b) What are the factors of distributable sustainability?
Q9.
a) What justification does stakeholder Theory use for considering stakeholder?
b) What are the step involved in the incorporation of environmental accounting into the risk evaluation system of an organization?
PRINCIPLES OF PRACTICE MANAGEMENT
CASE – 1
Aravali Hospital was built two years ago, and currently has a workforce of 215 people. The hospital is small, but because it is new, it is extremely efficient. The board has voted to increase its capacity from 60 to 180 beds. By this time next year, the hospital will over three times as large as now, in terms of both beds and personnel.
The administrator, Maya Joshi, feels that the major problem with this proposed increase is that hospital will lose its efficiency. “I want to hire people who are just like our current team of personnel—hardworking, dedicated talented, and able to interact well with patients. If we triple the number of employees, I do not see how it will be possible to maintain our quality of patient care. We are going to lose our family atmosphere. We will be inundated with mediocrity, and we will end up being like every other institution in the local area—large and uncaring.”
The chairman of the board is also concerned about the effect of hiring such a large number of employees. However, he believes that Joshi is over-reacting. “It cannot be that hard to find people who are like our current staff. There must be a lot of people out there who are just as good. What you need to do is develop a plan of action that will allow you to carefully screen those who will fit into your current organisational culture, and those who will not. It is not going to be as difficult as you believe. Trust me. Everything will work out just fine”.
As a result of the chairman’s comments, Joshi had decided that the most effective way of dealing with the situation is to develop a plan of action. She intends to meet with her administrative group and determine the best way of screening incoming candidates, and then helping those who are hired to become socialised in terms of the hospital’s culture. Joshi has called a meeting for day after tomorrow. At that time, she intends to discuss her ideas, get suggestions from her people, and then formulate a plan of action.
Questions
1. What can Joshi and her staff do to select the type of entry-level candidates they want?
2. How can Joshi ensure that those who are hired come to accept the core cultural values of the hospital? What steps would you recommend?
CASE – 2
Leo Medical Diagnostic and Research Center has patented its new invention of poly fiber cardiovascular valve. The product developed is a novel one and can be manufactured at a very low cost. The utility and life of the product in laboratory testing was found to be more than the life of the patients. The product could enhance the life of patient by at least five years. Considering all these factors Leo Medical Diagnostic and Research Center chose to set a unit to manufacture the product. However, the company has a dilemma. As the product is new and requires the acceptance of medical community, it is considering appointing a promotion and sales co-coordinator to manage the promotional and communication efforts of the firm.
Questions
(a) Do you think the number of units of a product to be manufactured is a random number? Explain your reasoning.
(b) How does one determine the number of units of a product to be manufactured in an organisation?
(c) What are the elements you would take into consideration for forecasting the production and sales requirement of the product developed by Leo Medical Center?
(d) How would you go about planning and organising the manufacturing and selling efforts of the organisation?
CASE – 3
Hari Mohan has a position on the corporate planning staff of a large company in a high technology industry. Although he has spent most of his time on long-range, strategic planning for the company, he has been appointed to a task force to reorganize the company. The president and the board of directors are concerned that they are losing their competitive position in the industry because of an outdated organisation structure. Being a planning expert, Hari Mohan convinced the task force that they should proceed by first determining exactly what type of structure they have now, then determining what type of environment the company faces, now and in the future, and then designing the organisation structure accordingly. In the first phase, they discovered that the organisation is currently structured along classic bureaucratic lines. In the second phase, they found that they are competing in a highly dynamic, rapidly growing and uncertain environment that requires a great deal of flexibility and response to change.
Questions
(a) What type or types of organisation design do you feel this task force should recommend in the third and final phase of the approach to their assignment?
(b) Explain how the systems and the contingency theories of organisation can each contribute to the analysis of this case.
(c) Do you think Hari Mohan was correct in his suggestion of how the task force should proceed? What types of problems might develop as by-products of the recommendation you made in question 1?
CASE – 4
Bharat Engineering Works Limited is a major industrial machineries besides other engineering products. It has enjoyed market preference for its machineries because of limited competition in the field. Usually there have been more orders than what the company could supply. However, the scenario changed quickly because of the entry of two new competitors in the field with foreign technological collaboration. For the first time, the company faced problem in marketing its products with usual profit margin. Sensing the likely problem, the chief executive appointed Mr Arvind Kumar as general manager to direct the operations of industrial machinery division. Mr Kumar had similar assignment abroad before coming back to India.
Mr Kumar had a discussion with the chief executive about the nature of the problem being faced by the company so that he could fix up his priority. The chief executive advised him to consult various heads of department to have first hand information. However, he emphasised that the company lacked an integrated planning system while members of the Board of Directors insisted on introducing this in several meetings both formally and informally.
After joining as General Manager, Mr Kumar got briefings from the heads of all departments. He asked all heads to identify major problems and issues concerning them. The marketing manager indicated that in order to achieve higher sales, he needed more sales support. Sales people had no central organisation to provide sales support nor was there a generous budget for demonstration teams which could be sent to customers to win business.
The production manager complained about the old machines and equipments used in manufacturing. Therefore, cost of production was high but without corresponding quality. While competitors had better equipments and machinery, Bharat Engineering had neither replaced its age-old plant nor reconditioned it. Therefore to reduced the cost, it was essential to automate production lines by installing new equipment.
Director of research and development did not have specific problem and therefore, did not indicate for any change. However, a principal scientist in R&D indicated on one day that the director of R&D, though very nice in his approach, did not emphasize on short-term research projects, which could easily increase production efficiency by at least 20 per cent within a very short period without any major capital outlay.
Questions
(a) Discuss the nature and characteristics of the problems in this case.
(b) What steps should be taken by Mr Kumar to overcome these problems?
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
CASE I
A Reply Sent to an Erring Customer
Dear Sir,
Your letter of the 23rd, with a cheque for Rs. 25,000/- on account, is to hand. We note what you say as to the difficulty you experience in collecting your outstanding accounts, but we are compelled to remark that we do not think you are treating us with the consideration we have a right to expect.
It is true that small remittances have been forwarded from time to time, but the debit balance against you has been steadily increasing during the past twelve months until it now stands at the considerable total of Rs. 85,000/-
Having regard to the many years during which you have been a customer of this house and the, generally speaking, satisfactory character of your account, we are reluctant to resort to harsh measures.
We must, however, insist that the existing balance should be cleared off by regular installments of say Rs. 10,000/- per month, the first installment to reach us by the 7th. In the meantime you shall pay cash for all further goods; we are allowing you an extra 3% discount in lieu of credit. We shall be glad to hear from you about this arrangement, as otherwise we shall have no alternative but definitely to close your account and place the matter in other hands.
Yours truly,
Questions:
1. Comment on the appropriateness of the sender’s tone to a customer.
2. Point out the old – fashioned phrases and expressions.
3. Rewrite the reply according to the principles of effective writing in business.
Case II
Advertising Radio FM Brand
A young, gorgeous woman is standing in front of her apartment window dancing to the 1970s tune, “All Right Now” by the one – hit band free. Across the street a young man looks out of his apartment window and notices her. He moves closer to the window, taking interest. She cranks up the volume and continues dancing, looking out the window at the fellow, who smiles hopefully and waves meekly. He holds up a bottle of wine and waves it, apparently inviting her over for a drink. The lady waves back. He kisses the bottle and excitedly says, “Yesss.” Then, he gazes around his apartment and realizes that it is a mess. “No!” he exclaims in a worried tone of voice.
Frantically, he does his best to quickly clean up the place, stuffing papers under the sofa and putting old food back in the refrigerator, He slips on a black shirt, slicks back his hair, sniffs his armpit, and lets out an excited , “Yeahhh!” in eager anticipation of entertaining the young lady. He goes back to the window and sees the woman still dancing away. He points to his watch, as if to say “Come on. It is getting late.” As she just continues dancing, he looks confused. Then a look of sudden insight appears on his face, “Five,” he says to himself. He turns on his radio, and it too is playing “All Right Now.” The man goes to his window and starts dancing as he watches his lady friend continue stepping. “Five, yeah,” he says as he makes the “okay” sign with his thumb and forefinger. He waves again. Everyone in the apartment building is dancing by their window to “All Right Now.” A super appears on the screen: “Are you on the right wavelength?”
Questions:
1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non-verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case?
2. Would any of the non-verbal communications in this spot (ad) not work well in another culture?
3. What role does music play in this spot? Who is the target market?
4. Is the music at all distracting from the message?
5. How else are radio stations advertised on TV?
CASE III
EMPLOYMENT INTERVIEW OF R P SINHA
Mr. R P Sinha is a MBA. He is being interviewed for the position of Management Trainee at a reputed company. The selection committee’s is chaired by a lady Vice – President. Mr. Sinha’s interview was as follows :
Committee : Good morning !
Mr. Sinha : Good morning to Sirs and Madam !
Chairperson : Please, sit down.
Mr. Sinha : Thank you (sits down at the edge of the chair, keeps his portfolio on the table)
Q. Chairperson : You are Mr. R. P. Sinha
A Sinha : Yes, Madam. This is how I am called.
Q. Chairperson : You have passed MBA with 1st Division.
A. Sinha : Yes, Madam.
Q. Chairperson : Why do you want to work in our organization ?
A Sinha : It is just like that. Also, because it has good reputation.
Q. Member A : This job is considered to be quite stressful. Do you think you can manage the stress involved.
A. Sinha : I think there is too much talk about stress these days. Sir, would you tell clearly what you mean by stress ? I am very strong for any stress.
Q. Member B : What are your strengths ?
A. Sinha : Sir, who am I talk boastfully about my strengths. You should tell me my strengths.
Q. Member C : What are your weaknesses ?
A. Sinha : I become angry very fast.
Q. Member A : Do you want to ask us any questions ?
A Sinha : Yes Sir ! What are the future chances for one who starts as a management trainee ?
The member tells M. Sinha the typical career path for those starting as Management Trainee. The Chairperson thanks Mr. Sinha. Mr. Sinha promptly says in reply, “you are welcome,” and comes out.
Questions:
1. Do you find Mr. Sinha’s responses to various questions effective? Give reasons for your view on each answer given by Mr. Sinha.
2. Rewrite the responses that you consider most effective to the above questions in a job interview.
3. Mr. Sinha has observed the norm of respectful behaviour and polite
conversation. But, do you think there is something gone wrong in his case ? Account for your general impression of Mr. Sinha’s performance at the interview.
Case IV
Outsourcing Backlash Gets Abusive, Ugly
I don’t want to speak to you. Connect to your boss in the US,” hissed the American on the phone. The young girl at a Bangalore call centre tried to be as polite as she could.
At another call centre, another day, another yound girl had a Londoner unleashing himself on her, “ Yound lady do you know that because of you Indians we are losing jobs.”
The outsourcing backlash is getting ugly. Handling irate callers is the new brief for the young men and women taking calls at these outsourced job centers. Supervisors tell them to be “cool”.
Avinash Vashistha, managing partner of NEOIT, a leading US-based consultancy firm says,” Companies involved in outsourcing both in the US and India are already getting a lot of hate mail against outsourcing and it is hardly surprising that some people should behave like this on the telephone.” Vashistha says Indian call centers should train their operators how to handle such calls.
Indeed, the furore raised by the western media over job losses because of outsourcing has made ordinary citizens there sensitive to the fact that their call are being taken not from their midst but in countries, such as India and the Philippines.
The angry outbursts the operators face border on the racist and sexist, says the manager of a call center in Hyderabad. But operators and senior executives of call centers reguse to go on record for fear of kicking up a controversy that might result in their companies’ losing clients overseas.
“It’s happening often enough and so let’s face it,” says a senior executive of a Gurgaon call centre, adding, “This doesn’t have any impact on business.”
Questions:
1. Assume you are working as an operator at a call centre in India and are receiving irate calls from Americans and Lodoners. How would you handle such calls? Conceive a short conversation between you and your client, and put it on paper.
2. “Keep your cool.” What does this mean in term of conversation control?
3. Do you agree with the view that such abusive happenings on the telephone do not have any impact on business? Justify.
BUSINESS ETHICS
Note : Section I is compulsory & Section II solve any six questions :
Section I
CASE STUDY:
No Minor Offence
Census data reveals high level of Under – age marriages
Census statics are generally full of surprises. But this one is startling : 6.4 million Indians under the age of 18 are already married. That’s not all. As many as 1.3 lakh girls under 18 are widowed and another 56,000 are divorced or separated. The legal marriageable age for women is 18, for men 21. A century and a half after Ishwarchandra Vidyasagar’s crusade against child marriage, the practice persists. Obviously, the Child Marriage Restraint Act, 1929, exists only on paper and has not been able to deter parents from marrying off under –aged sons and daughters. The incidence is understandably higher in rural areas, but not low as expected in the cities. It’s more common in the BIMARU states, with Rajasthan leading the way Ironically, the Act renders all under-age marriages illegal but not void, which means that an illegally married couple can stay married . It is, therefore, violated with impunity and hardly anyone is ever hauled up. Despite the fact that child marriage is a criminal offence, action is rarely taken by the police. Even civil society remains a passive spectator. There’s not enough penalty-a fine of Rs.1,000 and imprisonment up to three shows that the state does not view the crime seriously.
The practice is linked to the curse of dowary. “Chhota Chhora dhhej kam mangta” ( the younger the groom, the smaller the dowry demand) justifies many such alliances. The grimmest part of the scenario is the physical havoc that early marriage wreaks upon girls who are too young to bear the burden of maternal and child mortality. There is also the belief that a daughters’ marriage is a scared obligation that parents must fulfill at the earliest. A new legislation, Prevention of Child marriages Bill, 2004, to replace the loophole-ridden 1929 Act is awaiting parliament’s approval. But legislation alone is not enough. Compulsory registration of marriages is one way of tackling the problem. Creating awareness about the ill-effects of such marriages and mobilizing committed social workers to intervence are others. However, social workers have to often function in hostile conditions. The 1992 case of Bhanwari Devi, the Rajasthan saathin who was raped for preventing a child marriage, is chilling. In the end only education, economic security and increasing empowerment of women can eliminate the problem.
Questions
1. Discuss ethically the drawbacks you find in the under-age marriages?
2. How does the increasing empowerment of women help eliminate problems if this type?
Section II
Solve any six questions :
Q2.
a) What is moral hazards and why is it important?
b) What is emergent strategy?
Q3.
a) What are the objectives of a business, and which is the most important?
b) How many steps are there in the decision making process and what are they?
Q4.
a) What CSR issues exist for NFPs?
b) What measures of performance are typically used by these organization?
Q5.
a) How globalization effect CSR?
b) Is globalization threat for CSR?
Q6.
a) Why is the measurement of performance important?
b) What is ISO14000 and what factors does it cover?
Q7.
a) What are the responsibilities of business in their corporate decision?
b) What is the relationship between CSR and corporate behavior?
Q8.
a) What are the 4 factors of sustainability?
b) What are the factors of distributable sustainability?
Q9.
a) What justification does stakeholder Theory use for considering stakeholder?
b) What are the step involved in the incorporation of environmental accounting into the risk evaluation system of an organization?
PRINCIPLES OF PRACTICE MANAGEMENT
CASE – 1
Aravali Hospital was built two years ago, and currently has a workforce of 215 people. The hospital is small, but because it is new, it is extremely efficient. The board has voted to increase its capacity from 60 to 180 beds. By this time next year, the hospital will over three times as large as now, in terms of both beds and personnel.
The administrator, Maya Joshi, feels that the major problem with this proposed increase is that hospital will lose its efficiency. “I want to hire people who are just like our current team of personnel—hardworking, dedicated talented, and able to interact well with patients. If we triple the number of employees, I do not see how it will be possible to maintain our quality of patient care. We are going to lose our family atmosphere. We will be inundated with mediocrity, and we will end up being like every other institution in the local area—large and uncaring.”
The chairman of the board is also concerned about the effect of hiring such a large number of employees. However, he believes that Joshi is over-reacting. “It cannot be that hard to find people who are like our current staff. There must be a lot of people out there who are just as good. What you need to do is develop a plan of action that will allow you to carefully screen those who will fit into your current organisational culture, and those who will not. It is not going to be as difficult as you believe. Trust me. Everything will work out just fine”.
As a result of the chairman’s comments, Joshi had decided that the most effective way of dealing with the situation is to develop a plan of action. She intends to meet with her administrative group and determine the best way of screening incoming candidates, and then helping those who are hired to become socialised in terms of the hospital’s culture. Joshi has called a meeting for day after tomorrow. At that time, she intends to discuss her ideas, get suggestions from her people, and then formulate a plan of action.
Questions
1. What can Joshi and her staff do to select the type of entry-level candidates they want?
2. How can Joshi ensure that those who are hired come to accept the core cultural values of the hospital? What steps would you recommend?
CASE – 2
Leo Medical Diagnostic and Research Center has patented its new invention of poly fiber cardiovascular valve. The product developed is a novel one and can be manufactured at a very low cost. The utility and life of the product in laboratory testing was found to be more than the life of the patients. The product could enhance the life of patient by at least five years. Considering all these factors Leo Medical Diagnostic and Research Center chose to set a unit to manufacture the product. However, the company has a dilemma. As the product is new and requires the acceptance of medical community, it is considering appointing a promotion and sales co-coordinator to manage the promotional and communication efforts of the firm.
Questions
(a) Do you think the number of units of a product to be manufactured is a random number? Explain your reasoning.
(b) How does one determine the number of units of a product to be manufactured in an organisation?
(c) What are the elements you would take into consideration for forecasting the production and sales requirement of the product developed by Leo Medical Center?
(d) How would you go about planning and organising the manufacturing and selling efforts of the organisation?
CASE – 3
Hari Mohan has a position on the corporate planning staff of a large company in a high technology industry. Although he has spent most of his time on long-range, strategic planning for the company, he has been appointed to a task force to reorganize the company. The president and the board of directors are concerned that they are losing their competitive position in the industry because of an outdated organisation structure. Being a planning expert, Hari Mohan convinced the task force that they should proceed by first determining exactly what type of structure they have now, then determining what type of environment the company faces, now and in the future, and then designing the organisation structure accordingly. In the first phase, they discovered that the organisation is currently structured along classic bureaucratic lines. In the second phase, they found that they are competing in a highly dynamic, rapidly growing and uncertain environment that requires a great deal of flexibility and response to change.
Questions
(a) What type or types of organisation design do you feel this task force should recommend in the third and final phase of the approach to their assignment?
(b) Explain how the systems and the contingency theories of organisation can each contribute to the analysis of this case.
(c) Do you think Hari Mohan was correct in his suggestion of how the task force should proceed? What types of problems might develop as by-products of the recommendation you made in question 1?
CASE – 4
Bharat Engineering Works Limited is a major industrial machineries besides other engineering products. It has enjoyed market preference for its machineries because of limited competition in the field. Usually there have been more orders than what the company could supply. However, the scenario changed quickly because of the entry of two new competitors in the field with foreign technological collaboration. For the first time, the company faced problem in marketing its products with usual profit margin. Sensing the likely problem, the chief executive appointed Mr Arvind Kumar as general manager to direct the operations of industrial machinery division. Mr Kumar had similar assignment abroad before coming back to India.
Mr Kumar had a discussion with the chief executive about the nature of the problem being faced by the company so that he could fix up his priority. The chief executive advised him to consult various heads of department to have first hand information. However, he emphasised that the company lacked an integrated planning system while members of the Board of Directors insisted on introducing this in several meetings both formally and informally.
After joining as General Manager, Mr Kumar got briefings from the heads of all departments. He asked all heads to identify major problems and issues concerning them. The marketing manager indicated that in order to achieve higher sales, he needed more sales support. Sales people had no central organisation to provide sales support nor was there a generous budget for demonstration teams which could be sent to customers to win business.
The production manager complained about the old machines and equipments used in manufacturing. Therefore, cost of production was high but without corresponding quality. While competitors had better equipments and machinery, Bharat Engineering had neither replaced its age-old plant nor reconditioned it. Therefore to reduced the cost, it was essential to automate production lines by installing new equipment.
Director of research and development did not have specific problem and therefore, did not indicate for any change. However, a principal scientist in R&D indicated on one day that the director of R&D, though very nice in his approach, did not emphasize on short-term research projects, which could easily increase production efficiency by at least 20 per cent within a very short period without any major capital outlay.
Questions
(a) Discuss the nature and characteristics of the problems in this case.
(b) What steps should be taken by Mr Kumar to overcome these problems?
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