Tuesday, 3 March 2020

ANNAMALAI MBA FM ASSIGNMENT ANSWER WHATSAPP IN 9924764558

ANNAMALAI MBA FM ASSIGNMENT ANSWER 
PROVIDED CONTACT
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
FIRST YEAR
Academic Year 2019 - 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31-03-2020
Last date for submission with late fee ` 300/- : 15-04-2020-04-2019
NOTE:
1. Assignments sent after 15-04-20203will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before” – Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities – Do you agree? Give reasons.
1.2 MARKETING MANAGEMENT
1. What is market segmentation? What are the different ways of segmentation?
Suggest the segmentation strategy for the following products: Edible oil, Table
top wet grinder and Business magazine.
2. What strategies you would recommend to be followed during the four stages of
PLC? Identify one product and one service for each stage in the PLC. Give
reasons for your answer.
3. What are the objectives of pricing strategies? Discuss the merits of different
pricing techniques that you would recommend for the following products.
Laptop, Sports utility vehicle, designer tiles.
4. Do you think that social media advertisements would kill all other traditional
media? Discuss your answer with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits. What will be the reaction of the shareholders?
– Discuss.
2. “In managing working capital the finance manager faces the problem of
compromising the conflicting goals of liquidity and profitability”. – Comment.
What strategy should the finance manager develop to solve this problem?
3. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
4. “The success of a business concern depends upon the way in which it’s
earnings are computed, distributed and retained”- Comment on this
statement.
3
1.4 OPERATIONS MANAGEMENT
1. Elaborate the role of SAP software applications on supply chain management.
2. As an automobile production manager, how will you take Make or Buy decision
in your unit?
3. "Spending Money for Maintenance is waste" – Discuss.
4. Describe the steps in ISO quality certification process by any Agency in India.
1.5 HUMAN RESOURCE MANAGEMENT
1. “Human resource planning is a pre-requisite for effective management of human
resources”. In the light of this statement, analyse the significance of human
resource planning.
2. Explain a sample HR departmental structure for a large manufacturing
organization and explain the functions.
3. You are appointed as HR manager for a mid size leather company which is new.
Now you are asked to fix pay scale for the employees. Explain your process of
pay fixation.
4. Performance Appraisal System helps employees to identify the areas in which
they need to improve – Do You agree or disagree? Justify with the suitable
methods.
1.6 STATISTICS FOR MANAGERS
1. Develop a research problem that requires the use of discriminate analysis. Use
‘entered college’ ‘did not enter college’ as dependent variables. Discuss with
basic functions
2. A Statistical survey is a scientific process of collection and analysis of numerical
data. Explain the stages of statistical survey. Describe the various methods for
collecting data in a statistical survey.
3. Two groups of 100 people each were taken for testing the use of vaccine.
15 persons contracted the disease out of the inoculated persons, while
25 contracted the disease in the other group. Test the efficiency of the vaccine,
use X square value (at 5 percent level for one degree of freedom the value of
X square = 3.82)
4. A panel of two judges P and Q graded seven dramatic performance by
independently awarding marks as follows
Performance: 1 2 3 4 5 6 7
Marks by P: 46 42 44 40 43 41 45
Marks by Q 40 38 36 35 39 37 41
4
The eighth performance, for which judge Q could not attend, was awarded
37 marks by judge P. If judge Q has also been present, how many marks
would be expected to have been awarded by him to the eighth performance?
1.7 MANAGERIAL COMMUNICATION
1 You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” – Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.

M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500
ANNAMALAI UNIVERSITY PRESS 2019 - 20

ERP IIBM EXAM ANSWER SHEETS WHATSAPP IN 9924764558

ERP IIBM EXAM ANSWER SHEETS 
PROVIDED CONTACT
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Enterprise Resource Planning
MM.100
Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:
1. Which of the following describes an ERP system? (1)
a. ERP systems provide a foundation for collaboration between departments
b. ERP systems enable people in different business areas to communicate
c. ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization’s performance.
2. The responsibilities of the office manager in a firm that produces electronics spares is: (1)
a. Everything in the office runs efficiently
b. Furniture and other equipment in the office is adequate
c. Processing all the incoming official mail and responding to some
d. All of the above
d. All of the above
3. Physiological Barriers of listening are:
(1)
a. Hearing impairment
b. Physical conditions
c. Prejudices
d. All of the above
4. What is the main function of Business Communication: (1)
a. Sincerity
b. Positive language
c. Persuasion
d. Ethical standard
IIBM Institute of Business Management
Examination Paper of Enterprise Resource Planning
END OF SECTION A
 This section consists of Caselets.
 Answer all the questions.
 Each Caselet carries 20marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
5. Which presentation tend to make you speak more quickly the unusual: (1)
a. Electronic
b. Oral
c. Both „a‟ and”b”
d. None of the above
6. Labov’s Storytelling Model based on: (1)
a. Communication through speech
b. Language learning
c. Group Discussions
d. None of the above
7. Diagonal Communication is basically the: (1)
a. Communication across boundaries
b. Communication between the CEO and the managers
c. Communication through body language
d. Communication within a department
8. Direct Eye contact of more than 10 seconds can create: (1)
a. Discomfort &Anxiety
b. Emotional relationship between listeners and speakers
c. Excitement
d. None of the above
9. How to make Oral Communication Effective? (1)
a. By Clarity
b. By Brevity
c. By Right words
d. All of the above
10. Encoding means: (1)
a. Transmission
b. Perception
c. Ideation
d. None of the above
Part Two:
1. Define ERP? (5)
2. What are ERP packages? (5)
3. What are the reasons for the explosive growth of the ERP market? (5)
4. What is Business Integration and how do the ERP systems achieve it? (5)
Section B: Caselets (40 marks)
IIBM Institute of Business Management
Examination Paper of Enterprise Resource Planning
Caselet1
With eight plants globally running from a single ERP instance on a server in Zeeland, Michigan, the IT team faced the challenges of scaling their systems to support the global growth fueling their company’s expansion. Running IQMS’ manufacturing ERP system delivered via Hosted Managed Services (HMS) provides Ventura Manufacturing the most economical system architecture for greater scalability and efficiency as well as to attain disaster recovery goals.
Ventura is an award-winning semi-automated assembly and production company that serves the automotive, office furniture, education seating, and molding and assembly of optical silicone industries globally. Headquartered in Zeeland, Michigan, the company has multiple plants in Zeeland in addition to plants in Budaörs, Hungary, Saltillo, Mexico and Shanghai, China.
As demand for Ventura’s services grew and the company began attracting customers worldwide, it was apparent the dependency on a single ERP system on-premise in Zeeland, Michigan was becoming an impediment to faster growth. “Relying on a single system to manage our global plants was proving to be a huge scale challenge,” said Joel Boyles, IT Team Lead at Ventura Manufacturing.
Ventura’s customer base is globally-based and to serve them as responsively and effectively as possible, Ventura made the decision to open new production plants in Hungary and Shanghai, China.
With eight plants globally running from a single ERP instance on a server in Zeeland, Michigan, the IT team faced the challenges of scaling their systems to support the global growth fueling their company’s expansion. The IT Teams at Ventura prides itself on offering live support to any plant, anywhere in the world that needs help, anytime. “When we just had the plants in Mexico and Hungary, our existing staff could scale to support the calls coming from plants for help with their IT systems and take care of ERP-related tasks,” Joel said. When the Shanghai, China facility went online, Ventura was reaching the limits of scale and speed with their IT teams and the system running on-premise in Zeeland.
As demands increased on the system, so did concerns over Availability and Disaster Recovery Objectives the IT Team had defined. Two metrics that are of specific interest to Ventura’s IT team are the Recovery Time Objective (RTO) and Recovery Point Objective (RPO). IT defined the RTO goal as 8 hours and the RPO as 15 minutes, achievable on a 24/7 basis. To accomplish these goals, Ventura would need to create an entirely new system platform that could scale more efficiently with their growing business. The new platform would also need to increase the speed of system updates, which had been a problematic area in the past for the single system to complete.
Joel Boyles, IT Team Lead, says the challenges of scalability and disaster recovery are what drove the urgency for Ventura to decide that Hosted Managed Services (HMS) from IQMS was the best possible solution. “Plant system updates including MRP were taking at least 2 hours
IIBM Institute of Business Management
Examination Paper of Enterprise Resource Planning
per plant, which translated into our IT teams having 24/7 shifts in our Zeeland-based IT offices,” Joel said. “Clearly we had to redefine our system architecture for greater scalability and speed.”
Ventura chose IQMS’ Enterprise IQ delivered via Hosted Managed Services (HMS) because it was the most economical and fastest option for solving the system performance challenges and attaining the disaster recovery goals the company has. Under the IQMS HMS purchase option, software licenses are owned in perpetuity by Ventura and hardware and platform software is provided by the IQMS data center. IQMS is managing the Ventura systems today in a secure data center environment. Ventura’s IT team can gain access to key system metrics and key performance indicators anytime via any browser-enabled laptop, tablet or smart phone.
Questions
1. How Ventura Defined A Global Roadmap To Greater Speed And Reliability? ( 20)
Caselet 2
Enterprise resource planning (ERP) is business management software—usually a suite of integrated applications—that a company can use to store and manage data from every stage of business, including:
•Product planning, cost and development
•Manufacturing
•Marketing and sales
•Inventory management
•Shipping and payment
Functions of ERP
• ERP provides an integrated real-time view of core business processes, using common databases maintained by a database management system. ERP systems track business resources—
 cash, raw materials, production capacity—and the status of business commitments: orders, purchase orders, and payroll.
• The applications that make up the system share data across the various departments (manufacturing, purchasing, sales, accounting, etc.) that entered the data.
• ERP facilitates information flow between all business functions,
ERP Implementation
Success
Company Background
 Cadbury is a British multinational confectionery company owned by Mondelēz International.
 It is the second largest confectionery brand in the world after Wrigley's.
 Founder: John Cadbury
 Founded in: 1824, B Currently, Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate
IIBM Institute of Business Management
Examination Paper of Enterprise Resource Planning
Confectionery business, Cadbury has maintained its undisputed leadership over the years.
ERP Implementation
Cadbury turns out, in recent years, Kraft implemented SAP ERP 6.0 (System Analysis and Program Development) in what SAP called one of its largest global ERP implementations. Kraft credited ERP with reducing operational costs. 11,000 employees were sending data to the company's SAP solution and it was linked to 1,750 applications by 2008. That same year, Kraft aslo added SAP's master data management solution, Net Weaver, with an eye toward integrating legacy systems.
• Cadbury was left with a glut of chocolate products at the start of the year, after the installation of a new SAP-based enterprise resource planning (ERP) system led to an excess of chocolate bars building up at the end of 2005.
• The new U.K. computer system is part of a five-year IT transformation project, called "Probe", aimed at integrating the Cadbury Schweppes' supply chain, purchasing, manufacturing, distribution, sales and marketing systems on a global, SAP-based
ERP platform
• Cadbury Schweppes is aiming for an ultimate savings from the Probe project, but its implementation has been far from smooth. The project was beset by problems and delays when it was first introduced in Australia in 2002.
Benefits of ERP
• Cadbury was on a fast paced growth and could not continue with the existing systems and the pace was too slow due to added inefficiencies. ERP added efficiency and guided the led all the issues fast paced growth.
• The implementation of ERP brought in a new way of warehouse management system and brought in structure to branch offices and the depots.
• While implementing the ERP systems, the company has built it upon the past strengths of the company thereby not losing out on its competitive
• The initial implementation took time and then the successive implementations took lesser time and cost and there is a huge advantage in saving cost while in the implementation phase itself.
• The reaction from competition does not matter in this because this is not a change that was advertised to the market. This is an internal process restructuring and was a welcome change within the company which badly needed the change.
• The company also has built in a robust regular feedback system to monitor the changes and check if they go according to the initial plan. The entire implementation is cross functional and hence it is important that there is a high increase in the efficiency. The ERP vendor was also selected from among the best in class vendors which helped the process occur in a streamlined fashion and avoided any possible chances of hiccups during the initial
implementation phase.
The system has also been deployed up to the vendors. They have a portal called vendor connect
IIBM Institute of Business Management
Examination Paper of Enterprise Resource Planning
 This section consists of Applied Theory Questions.
 Answer all the questions.
 Each question carries 15marks.
 Detailed information should form the part of your answer (Word limit 200 to 250 words).
END OF SECTION C
END OF SECTION B
where they can see their inventory movement and make plans accordingly. Hence the restructuring happens not only internally but also across to the supplier which will add on to the benefits that are accrued.
It was considered at low cost and high result implementation which by itself highlights the success and the benefits.
Questions
1. Why did the Big Bang approach fail for The Hershey Company ? (20)
Section C: Applied Theory (30 marks)
1. What is the difference between ERP and CRM software? (15)
2. What are some of the risks associated with ERP software? (15)
S-2-010619

ANNAMALAI MBA HRM ASSIGNMENT ANSWER WHATSAPP 91 9924764558

ANNAMALAI MBA HRM ASSIGNMENT ANSWER 
PROVIDED CONTACT:
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI
UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2019 - 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28.02.2020
Last date for submission with late fee ` 300/- : 16.03.202015-03-2019
NOTE:
1. Assignments sent after 16.03.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Organizational development is in enviable and continuous process. As a
consultant how do you accept this statement? Give your views.
2. Power and politics are associated factors .As a management student how would
you relate and compare both power and politics in organizational development
context.
3. Organizational interventions are different in its significance. How would you
classify and apply those interventions for organizational development. Discuss.
4. As OD consultant what type of changes and levels of changes you would observe
and study in any organization.
2.2 TRAINING AND DEVELOPMENT
1. Evolve a new evaluation scheme for training Bank officials training programmes
that is capable of eliminating the disadvantages from the existing evaluation
scheme – Discuss.
2. Identify the ways and options to fill performance gaps- with example.
3. HR functionaries are better suited to become trainers than line managers. They
don’t require training as they are experts in training. Give at least four
arguments for against this statement.
4. Prepare a developmental job assignment for a newly joined marketing trainee
who is found to be having high potential – Give example.
2.3 LABOUR WELFARE
1) Elucidate and discuss the various obstacles in the growth of Trade Unions in
India.
2) Explain the concept and objectives of ‘Social Security’. Give a brief account of
the various social security schemes available in India.
3) Enumerate the contributions of Labour Legislations in India towards Industrial
growth.
4) Explain the following in detail
a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.
2.4 INDUSTRIAL RELATIONS
1. In analyzing industrial relations, the role of social change cannot be overlooked.
As it equally influences both employee and management, which is obvious from
the fact that today’s management has increasingly become professional, there is
a greater thrust on the use of behaviour techniques in dealing with human side
of enterprise – Do you agree with the statement? Justify.
3
2. “The responsibility of nurturing a healthy industrial climate lies with the
management, the unions and the government. The political parties, the
community and the society should also play a decisive role in improving the
existing industrial relations and if there is any dispute or conflict, it should be
settled by mutual negotiation or conciliation or voluntary arbitration” –
Comment on the above statement and suggest the ways of promoting industrial
peace at this juncture.
3. The industrial relations can be viewed from the various angles which may range
from the economic and social, political to the legal, psychological and
managerial. But none of these give a perfect view of industrial relations but
certainly adds to our intellectual dimensions in this context – Critically evaluate
the statement and relate any two approaches of industrial relations system to
the above circumstances.
4. The effect of both strikes and lockouts are the same, as they both ensure that
workers will be away from work. Examine whether and why management wants
to declare lockouts and when workers want to go on strikes. Also identify the
ways and means of resolving such disputes within the organisation and
through alternative mechanisms.
2.5 WAGES AND SALARY ADMINISTRATION
1. Compare and contrast wage fixation principles and practices in public and
private sector.
2. What is the basis for occupational wage differentials support with live
examples?
3. Write an essay on executive compensation practices in India.
4. Why pay commission abolition proposed by government of India? Give SWOT
analytical report.
2.6 STRATEGIC MANAGEMENT
1. Take an imaginary situation relating to pricing or investment policy in a
selected industry in which there are few sellers and show how the adoption
of different strategies by a leading player defines different possible paths.
Use a decision tree to illustrate these different possible paths.
2. Carry out SWOT analysis of Indian Railways. Suggest measure to run it
profitable.
3. Nowadays Product Diversification is a mandatory process in Indian Industry.
Give an example for success and failure. Give reasons for the success and
failure.
4
4. “Technological factors represent major opportunities and threats, which
must be taken into account while formulating strategies.” – Discuss. How
will a firm build a sustainable technology based competitive advantage?
2.7.1 E-COMMERCE
1. “Electronic Commerce is commonly known as e-commerce, is a process of
buying and selling of goods or services using electronic systems. List-out the
applications and benefits of e-commerce.
2. Discuss the role of data mining techniques and data visualization in
E-Commerce.
3. Compare the communication system in traditional business and on-line
business.
4. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
2.7.2 BUSINESS RESEARCH METHODS
1. “Research is much considered with proper fact finding, analysis and
Evaluation.” –Do you agree with this statement. Substantiate your view with the
following situation. You are the HRD Manager with ABB (India). ABB has
recently taken over a major unit in Kolkata. You are sent on a posting there and
are given the task of introducing a new operation scheme which your parent
organization feels will improve efficiency. But you perceive during your stay
that there is an underlying dissatisfaction amongst the employees and it is
essential to gauge their views and opinion about the takeover and their
expectations before introducing the scheme.
2. In order to improve the importance of chi square analysis, correlation analysis
and t test. Create tables with imaginary and appropriate values and explain the
results.
3. “Every data collection method has its own built-in biases. Therefore, resorting to
multi method of data collection is only going to compound the biases”. How do
you critique this statement?
4. “Data processing is an intermediary stage of work between data collection and
data analysis”- Explain the statement by enumerating the various operations
involved in it.

M.B.A. Assignment/ HRM/ 2ND YEAR/ AUP/709/C-2050
ANNAMALAI UNIVERSITY PRESS 2019 - 20

Monday, 2 March 2020

MARKETING MANAGEMENT IIBM EXAM ANSWER WHATSAPP 91 9924764558

MARKETING MANAGEMENT EXAM ANSWER
IIBM EXAM ANSWER SHEETS PROVIDED
CONTACT:
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Marketing Management
MM.100
Section A: Objective Type & Short Questions (30 marks)
Part one:
Multiple choice:
I.“Image building” objectives are common in _____ type of market structure. (1)
a) Competition
b) Oligopoly
c) Monopoly
d) Monopsony
II. The concept of marketing mix was developed by______ (1)
a) N.H Borden
b) Philip Katter
c) Satanton
d) W.Anderson
III. Marketing mix consists of ___ (1)
a) Production recognition
b) Price structure
c) Distribution planning
d) All of these
IV. The concept of marketing mix involves a deliberate and careful choice of organization, product, price promotion, place strategies and___ (1)
a) Policies
b) Concept
c) Planning
d) All of these
V.Operating cost for new system is added into implementation cost and is then divided by gains by improvements in productivity is called (1)
a) Economic Value Added
b) Analysis Of Benefits
c) Return On Investment
d) Return On Public Offering VI. Pricing strategy used to set prices of products that are must be used with main product is called (1) a) Optional Product Pricing b) Product Line Pricing c) Competitive Pricing d) Captive Product Pricing e
 This section consists of multiple choices and Short Notes type questions.
 Answer all the questions.
 Part one questions carry 1 mark each & Part two questions carry 5 marks each.
Examination Paper of Marketing Management
IIBM Institute of Business Management
VII. New product pricing strategy through
which companies set lower prices to
gain large market share is classified as
(1)
a. Optional Product Pricing
b. Skimming Pricing
c. Penetration Pricing
d. Captive Product Pricing
VIII. Company marketing mix that
target market segments very
broadly is called (1)
a. Mass Marketing
b. Segmented Marketing
c. Niche Marketing
d. Micromarketing
IX. What does the term PLC stands for?
(1)
a) Product life cycle
b) Production life cycle
c) Product long cycle
d) Production long cycle
X. Which of the following is not a
characteristic of “Market Introduction
Stage” in PLC? (1)
a) Demands has to be created
b) Costs are low
c) Makes no money at this
stage
d) Slow sales volume to start
e) There is little or no
competition
Part Two:
1. Name and define the four Ps of the marketing mix? (5)
2. Definition of 'Pricing Strategies'? (5)
3. What is the role of a Marketing Plan? (5)
4. Describe the difference in Push & Pull distribution strategies? (5)
Section B: Caselets (40 marks)
END OF SECTION A
 This section consists of Caselets.
 Answer all the questions.
 Each Caselet carries 20marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
IIBM Institute of Business Management
Examination Paper of Marketing Management
Caselet1
Because of its imaginative marketing, excellent new products, and fine service to customers,
the Westside Business Computers and Equipment Company grew to be a leader in its field, with
sales over Rs. 100 crores annually, high profit margins, and continually rising stock prices. It
became one of the favorites of investors, who enjoyed its fast growth rate and high profits. But
the president of the company, Mr. Desai, soon realized that the organization structure, which
had served the company so well, no longer fitted the company’s needs.
For years the company had been organized along functional lines, with vice-presidents in
charge of production, purchasing, finance, marketing, personnel, engineering, and research and
development. In its growth, the company had expanded its product lines beyond business
computers to include photocopying machines, projectors, and motion-picture cameras. As time
passed on, concern had arisen that its organization structure did not provide for profit
responsibility below the office of the president, did not appear to fit the far-flung nature of the
business now being conducted in many foreign countries, and seemed to emphasize the "walls"
impeding effective coordination between the functional departments of marketing, production,
and engineering. There seemed to be too many decisions that could not be made at any level
lower than the president's office.
As a result, Mr.Desai decentralized the company into fifteen independent domestic and foreign
divisions, each with complete profit responsibility. However, after this reorganization was in
effect, he began to feel that the divisions were not adequately controlled. There developed
considerable duplication in purchasing and personnel functions, each division manager ran his
or her operations without regard to company policies and strategies, and it became apparent to
the president that the company was disintegrating into a number of independent parts.
Having seen several large companies get into trouble when a division suffered large losses,
Mr.Desai concluded that he had gone too far with decentralization. As a result, he withdrew
some of the authority delegations to the division managers and required them to get top
corporate management approval on such important matters as (1) any capital expenditures
over Rs.5,00,000 (2) the introduction of any new products, (3) marketing and pricing strategies
and policies, (4) plant expansion, and (5) changes in personnel policies.
The division general managers were understandably unhappy when they saw some of their
independence taken away from them. They openly complained that the company was not very
sure about the organizational structure that it wants to follow. The president, worried about
his position, calls you in as a consultant to advise him on what to do.
Questions
1. Do you agree on what Mr. Desai did to regulate control was correct? (10)
2. What would you have done under these circumstances? (10)
Caselet2
IIBM Institute of Business Management
Examination Paper of Marketing Management
Mr. Sachin, the Sales manager of the Blue Ridge Furniture Company, had just completed a twoweek
trip auditing customer accounts and prospective accounts in the southern states. His
primary intention was to do follow-up work on prospective accounts contacted by sales staff
members during the past six months. Prospective clients were usually furniture dealers or
large department stores with furniture departments.
To his amazement, Mr. Sachin discovered that almost all the so-called prospective accounts
were fictitious. The people had obviously turned in falsely documented field reports and
expense statements. Company salespeople had actually called upon 3 of 22 reported furniture
stores or department stores. Thus. Mr. Sachin summarized that salespeople had falsely claimed
approximately 85 percent of the goodwill contacts. Further study showed that all salespeople
had followed this general practice and that not one had a clean record.
M r. Sachin decided that immediate action was mandatory although the salespeople were
experienced senior individuals. Angry as he was, he would have preferred, firing them. But
he was responsible for sales and realized that replacing the staff would seriously cripple the
sales program for the coming year.
Questions
1. As Mr. Sachin, what would you do now to resolve the problem of the false
reports? (10)
2. What could Mr. Sachin have done to prevent this problem? (10)
Section C: Applied Theory (30 marks)
1. What is marketing mix in marketing management? What are the seven (7) elements of
marketing? (15)
2. What are the goals or objectives of marketing? (15)
S-2-010619
 This section consists of Applied Theory Questions.
 Answer all the questions.
 Each question carries 15marks.
 Detailed information should form the part of your answer (Word limit 200 to 250
words).

ISBM GMS EXAM QUESTION AND ANSWER WHATSAPP IN 9924764558

ISBM GMS EXAM QUESTION AND ANSWER
CONTACT
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 Business Communication
Answer the following question.
Q1. What does good business behavior includes (10
marks)
Q2. Explain 7 phases of negotiating tactics (10
marks)
Q3. Define & State nature of negotiation (10
marks)
Q4. How to organize the Speech (10
marks)
Q5. List the do’s & don’ts of effective listening (10
marks)
Q6. What is active listening? (10
marks)
Q7. Write notes on General Barriers (10
marks)
Q8. Write about effective use of Grapevine . (10
marks)
INDIAN SCHOOL OF BUSINESS MANAGEMENT AND
ADMINISTRATION
AN ISO 9001:2015 CERTIFIED INTERNATIONAL B-SCHOOL
Name : Venkatesh R Marks : 80
Course : Graduate Programme in Management Studies (GMS)
Subject : Business Ethics
Answer the following question.
Q1. Give song of eighteen values. (10
marks)
Q2. Discuss consumerism. (10
marks)
Q3. Give a note on Human culture. (10
marks)
Q4. What are unethical practices? (10
marks)
Q5. What is cultural ethos? (10
marks)
Q6. Give need for consumer education. (10
marks)
Q7. Discuss seven points of mahatma Gandhi. (10
marks)
Q8. Give benefits of ISO 9000 quality systems. (10
marks)
Corporate Law
Answer the following question.
Q1. State the Rights of partners. (10
marks)
Q2. Who can employ Agent . (10
marks)
Q3. Discuss contract. (10
marks)
Q4. What are important elements of law . (10
marks)
Q5. What is Business? Explain . (10
marks)
Q6. Discuss FDI . (10
marks)
Q7. Explain delivery . (10
marks)
Q8. Explain dissolution. (10
marks)
Financial and Cost Accounting
Answer the following question.
Q1. Explain the role of Accountant in the present day Economy? (10
marks)
Q2. Which are the different ways by which the cost can be analysed? (10
marks)
Q3. Cost accounting has become an essential tool of management”. Comment and state the steps to be
taken while installing a costing system in a manufacturing concern.
(10
marks)
Q4. A good costing system is an involvable aid to management.” Discuss. (10
marks)
Q5. What one the objectives of cost accounting? What are its advantages and limitations? (10
marks)
Q6. Define costing. Discuss briefly the objectives and advantages of costing. (10
marks)
Q7. Cost accounting is a system of foresight like pre-natal care, but financial accounting is just a
postmortem examination”. Critically examine this statement
(10
marks)
Q8. Differentiate between Management Accounting and Financial Accounting (10
marks)
General Management
Answer the following question.
Q1. What are the components of MIS? (10
marks)
Q2. Explain quality control (10
marks)
Q3. What are non budgetary control techniques? (10
marks)
Q4. What are four leadership styles? (10
marks)
Q5. Explain negotiating and counteracting games (10
marks)
Q6. What are the sources of recruit? (10
marks)
Q7. What are procedures? What are the characteristics, advantages and disadvantages of procedure? (10
marks)
Q8. What are the steps in planning process? (10
marks)
 INFORMATION TECHNOLOGY
Answer the following question.
Q1. What is the role in SAP? (10
marks)
Q2. How are databases used in e-business? (10
marks)
Q3. How are reports different from queries? (10
marks)
Q4. Structure of MIS-Write short notes. (10
marks)
Q5. Explain Custom programming outsourcing. (10
marks)
Q6. Why is entrepreneurship important to economics? (10
marks)
Q7. What are the advantages and disadvantages of anonymity? (10
marks)
Q8. What is meant by the term drill down in an executive information system? (10
marks)
International Business
Answer the following question.
Q1. Why do you need Letter of Credit ? (10
marks)
Q2. What is IHRM ? (10
marks)
Q3. Explain Methods for Setting the International Advertising Budget. (10
marks)
Q4. What are International Promotional Tools and how does direct selling helps in it ? (10
marks)
Q5. Explain Export Procedures and Documentation in India ? (10
marks)
Q6. Discuss autonomous bodies of export promotions. (10
marks)
Q7. IT is an indicator of the maturity of market here financial express” comment. (10
marks)
Q8. Define inflation rate with example (10
marks)

 Operations Management
Case Studies
case study (20
Marks)
Auto Scoot Exports, an exporter of restored vintage scooters operated out of a plant in Jabalpur, India. Started in 200
2001 by Sameer P. Pareek (Sam) with financial support from his family, the company expanded the range of scooters
restored. Used Vespa and Lambretta scooters were with their owners/consumers across India even years after t
consumers had stopped using these. A fraction of these customers disposed of their scooters to scrap and junk deale
These disposed of scooters were procured from independent used scooter agents and scrap/junk agents active
localities in which the consumers lived. Every month, a few of these agents delivered batches of 2-3 used/discard
scooters to the Auto Scoot plant. The scooters were inspected, evaluated, and the decision of whether to buy them w
made at the plant by one of the skilled and experienced workmen. They evaluated the vehicles and decided on t
amount to be paid to the agent. By the year 2001, it had started exporting restored scooters of popular brands Lambret
GP 200, Lambretta Li 150, Vespa VBB, and Vespa VBC. By the year 2004, the company started restoring and exporti
vintage motorcycles of the Enfield and Yezdi brands. The restored scooters and motorcycles were exported to lifesty
two-wheeler markets of the USA, Canada, Australia, and New Zealand.
Answer the following question.
Q1. Give an overview of the case..
Q2. Apply the concept of process flowcharting.
Q3. Distinguish among the various types of processes.
Q4. Appreciate the difference between make-to-stock and make-to-order.
case study (20
Marks)
PepsiCo's supply chain management had been based on the idea of collaboration and integration. The company to
several initiatives to have a more collaborated and integrated supply chain, which would become a source of competiti
advantage. PepsiCo used different distribution strategies to bring its products to market depending upon produ
characteristics, local trade practices, and customers’ needs. It delivered fragile and perishable products which were le
likely to be impulse purchases, from its manufacturing plant and warehouses to customer warehouses and retail store
PepsiCo used third party foodservices and vending distributors to distribute its snacks, foods, and beverage
restaurants, schools, stadiums, businesses, and other locations. In 2010, PepsiCo Beverage Company (PBC),
operating unit of PepsiCo Inc. (PepsiCo), the second largest food and beverage company in the world, received t
supply chain innovation award from the Council of Supply Chain Management Professionals (CSCMP). PepsiCo w
given this award for its innovative distribution strategy, the “Direct to Store Delivery model”, that reduced system-wid
inventory, eliminated warehouse space constraints, enhanced the potential for unlimited SKU growth, and delivere
warehouse cost savings. After showing spectacular growth in the 1990s and early2000s, PBC found it difficult
manage its distribution centers and warehouses. As of 2011, PepsiCo was continuing with its efforts in the direction
having a well-managed supply chain and of strengthening its relationship with all its supply chain partners. In Janua
2011, PepsiCo changed the distribution system of its Gatorade products from warehouse delivery to “Direct to store”
convenience stores through both company-owned independent bottlers in the US and Canada. The case looks at ho
the company tried to optimize cramped warehouses and how it revived its distribution strategy using automati
technology. The case also highlights the benefits of total supply chain transformation for PepsiCo.
Answer the following question.
Q1. Describe the supply chain process of PepsiCo.
Q2. Discuss PepsiCo’s innovative distribution strategy “Direct to Store Delivery model”.
Q3. Discuss PepsiCo’s collaborative supplier relationship.
Q4. Give an overview of the case.
case study (20
Marks)
HP Company, which had a portfolio of information technology products and services that addressed the needs
consumers and businesses, had won many accolades in the 21st century for its corporate environmental responsibili
The company had taken various environment-friendly initiatives in the areas of chemicals management in produ
design; reducing the carbon footprint of its operations; bringing innovations in energy-efficient solutions for its custome
establishing a vast network for recycling of various categories of products; and finally, making its supply chain active
participate in the company's environmental sustainability commitment. HP offered a broad portfolio of energy efficie
personal computers (PCs) - desktops and notebooks, multi-function handheld devices, and all-in-one printers f
consumers and businesses. The environment-friendly features included reduced energy consumption, occupying le
space, and weighing less. However, as of 2008, HP was reported to be lagging behind a few leading companies
technology and consumer goods sectors) in its efforts toward mitigating climate change. Given its legacy of responsib
leadership in the industry with respect to environmental sustainability, HP should strive to gain the top slot in its efforts
mitigate the impact of climate change.
Answer the following question.
Q1. Explain environmental sustainability as a business opportunity.
Q2. Discuss the role of Political advocacy and involvement of external stakeholders in climate change
mitigation.
Q3. Discuss corporate governance/social responsibility to address climate change concerns.
case study (20
Marks)
The case discusses in detail the implementation of Six Sigma in the US-based Ford Motor Company. It discusses ho
Ford went about implementing the DMAIC (Define, Measure, Analyze, Improve and Control) cycle, an integral part of
Six Sigma initiative. Ford imparted various levels of Six Sigma training including Green Belts, Black Belts, Master Bla
Belts and Project Champions. Many problems faced and the benefits reaped by Ford while implementing Six Sigm
Ford was the first major automobile company in the world to adopt the Six Sigma initiative in a big way. Launched as
quality control initiative aimed at enhancing customer satisfaction, Six Sigma earned wide spread appreciation amo
employees and also brought in major financial benefits for Ford. Appreciating the significance of the initiative, Pauli
Burke, a Master Black Belt at Ford said, "I liked the philosophies of Six Sigma. I liked the disciplined approach to solvi
problems. I feel great fixing problems for customers and making the company stronger by improving quality. When t
employees are happy, they do better work. When they do better work, the customer wins. They're getting a bett
vehicle, they save money and quality rises. The black belts trained by the company as part of the initiative we
groomed to take leadership positions in future. The journey towards Six Sigma quality at Ford began in late 1999, wh
Phong Vu (Vu), Director of Quality for Global Truck Business was looking for innovative approaches to improve t
quality of Ford's vehicles. The answer was Six Sigma, a data driven statistical technique, invented by Motorola in t
1980s and implemented by companies like General Electric. Vu conducted research on leading companies which h
implemented Six Sigma to develop an understanding of its implementation process and its benefits. Vu then suggest
to Ford's management that the Six Sigma quality improvement program be taken up. The suggestion was accepted a
the management decided to launch Six Sigma, with the dual objectives of enhancing vehicle quality and improvi
customer satisfaction levels. Accordingly, the initiative was called 'Consumer-driven Six Sigma'. Ford found that in t
manufacture of a car, there existed about 20,000 opportunities for defects. Through Six Sigma, the company aimed
reducing the defect rate to just one defect for every 14.8 vehicles. Commenting on the motive for launching Six Sigm
Henry Wallace, Chief Financial Officer of Ford said, "We have a very strong desire to improve our level of custom
satisfaction and we found we were doing incrementally better and not moving the needle to the extent that we wante
So we looked for something that would really give us a quantum leap forward."6 The implementation of Six Sigm
required both on-the-job and off-the-job training of employees. The Six Sigma projects had to pass through a standa
methodology known as the DMAIC (Define, Measure, Analyze, Improve and Control) cycle, which formed the integ
part of the project.
Answer the following question.
Q1. Explain the birth of six sigma.

ANNAMALAI MBA SAFETY MANAGEMENT ASSIGNMENT ANSWER WHATSAPP 91 9924764558

ANNAMALAI MBA SAFETY MANAGEMENT 
ASSIGNMENT ANSWER SHEETS PROVIDED 
CONTACT:
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI UNIVERSITY
In technical Collaboration with
NIFS
(Institute of Fire Engineering & Safety Management)
M.B.A. (SAFETY MANAGEMENT)
FIRST YEAR
Academic Year 2019-2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students have to write assignments for EIGHT courses as per instructions.
Last Date for Submission : 10.03.2020
With late fee Rs.200/- : 31.03.2020
NOTE:
1. Assignments sent after 31.05.2020 will not be evaluated.
2. Assignments should be in the own hand writing of the students concerned and not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner on all pages) should be put in an envelope with superscription “MBA (Safety Management) Assignments” and sent to The Programme Co-ordinator, NIFS, Respective PCP Study Centre by Registered post or in person.
5. No notice will be taken on assignments which are not properly filled in with Enrolment Number and the Title of the courses.
6. A fine of Rs. 200/- will be imposed to students who submits assignments after the due date. The Demand Draft towards fine should be drawn in favour of NIFS, payable of Visakhapatnam.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each course out of the FOUR. For each topic the answer should not exceed 15 pages. Each assignment carries 12.5 marks [2 topics]
[2]
1.1 PRINCIPLES OF MANAGEMENT & ORGANIZATIONAL BEHAVIOUR
1. Organizational Behaviour is manipulative, because it serves only the interests of managements comment.
2. Do you think group thinking is better than individuals in solving organizational problem? If yes, why? If no, why?
3. “Once satisfied need is no more a motivators”. Discuss.
4. How behaviour can be understood better through transactional analysis?
1.2 HUMAN RESOURCE MANAGEMENT
1. Construct a questionnaire for collecting information for job analysis in your own organization.
2. Outline the factors influencing personnel environment in India and discuss their implications.
3. Explain in detail the different methods of on-the-job training and off the training for employees of a steel manufacturing company.
4. Discuss in detail the various steps involved in the selection process.
[3]
1.3 MARKETING MANAGEMENT
1. Write in detail the current Indian Marketing Scenario.
2. What it product positioning? Explain the features of a good product positioning technique.
3. “New product development is not an easy task” Comment.
4. List down various pricing strategies. Justify the right pricing strategy for a new product launched in the market giving good reasons for its success.
1.4 FINANCIAL MANAGEMENT
1. Discuss in detail the functions performed by the finance manager.
2. What are the key differences between debt and equity? Also highlight the advantages and disadvantages for a company while deciding the capital structure.
3. What are long term sources of finance? Explain the importance and uses of each source.
4. What is working capital management? Write notes on the determinants of working capital.
[4]
1.5 FUNDAMENTALS OF SAFETY
1. In the syllabus of fundamental safety, what are the accidents prevention measures to be adopted? Discuss about them with examples.
2. Explain A to Z of Electrical Safety.
3. Write about Personal Protective System with neat diagrams and explain with accidents associated if PPEs are not worn.
4. In the syllabus of fundamental safety, what are the management systems that are adopted?
1.6 SAFETY AND THE LAW
1. As per Factory Act 1948, analyze and evaluate
a. Welfare Measures,
b. Working hours for Adults,
c. Employment of young persons
d. Leave with wages
e. Special Provisions
2. As per Factory Act 1948, amended in 1987, the primary responsibilities have been fixed as per Sections 7A and 7B. Discuss
3. Discuss on Sections 11 A, 41 H, 87 A.
4. As per the amended act 1987, Health Protection as per Section 7 A(E), 41 F, 41 C and 41 H. Highlight the significance of these provisions.
[5]
1.7 FIRE ENGINEERING
1. Prepare a manpower plan for a Fire Safety Department of medium size chemical factory.
2. Design a suitable type of Fire Detection and Alarm System for a LPG Bottling Plant.
3. You are appointed as Head of Fire Safety Department of a Jute Mill. There is a need to install a Fire Hydrant System. How will you go about it?
4. Draw a line sketch of an ideal Fire Station. State duties of the personnel at different positions.
1.8 SAFETY IN CONSTRUCTION INDUSTRY
1. It is a fact that accidents do not just Happen.
➔ “They are caused” Discuss in brief.
➔ Give examples and case studies. What is accident proneness?
2. Discuss on a First step in SAFETY, Second Step in SAFETY
Third Step – How you take the advantages of Factories Act 1948,
Fourth Step – How you ensure Safe working? List out various sections.
As a Safety Officer how you involve on the above dimensions.
3. Discuss the various work place hazards. Suggest remedial action.
4. Construction Industry is considered to be the most Hazardous Industry. As a Safety Officer, how would deal in preventing Injuries and pollution.

ANNAMALAI UNIVERSITY ASSIGNMENT ANSWER WHATSAPP 91 9924764558

ANNAMALAI UNIVERSITY ASSIGNMENT ANSWER
FOR ALL ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS 
CONTACT:
DR. PRASANTH BE BBA MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
FIRST YEAR
Academic Year : 2019 - 2020
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 31.03.2020 08-04-2019
Last date for submission with late fee ` 300/- : 15.04.2020
NOTE:
1. Assignments sent after 15.04.2020 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 topics). You are expected to write two topics for every subject.
Dr. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management is said to have universal application. How do you justify the
Universality of Management? Give examples to illustrate your arguments.
2. “The importance of strategic planning is now fully realized by the Indian
corporate sector than before”- Discuss
3. Explain about the personal challenges involved in becoming a manager and a
leader in today's turbulent environment.
4. Without effective management the resources will remain as resources cannot be
converted into productive utilities - Do you agree? Give reasons.
1.2 ACCOUNTING FOR MANAGERS
1. Enumerate the ratios that measure a firm’s overall effectiveness and specify the
related formula.
2. “Depreciation is a process of allocation and not of valuation.” Comment.
3. It is said that only cash cost are relevant for capital budgeting decision.
However, depreciation which is a non-cash cost is a prominent part of cash flow
analysis for such an investment decision. How do you explain this paradox?
4. It is said, “cost accounting is a system of foresight and not post-mortem
examination; it turns losses into profit, speeds up activities and eliminates
wastes”. Discuss in detail this statement.
1.3 MANAGERIAL ECONOMICS
1. “The objective of Managerial Economics is to provide framework for analysing
business decisions. Instead of presenting detailed list of rules for specific
decision-making, managerial economics addresses the larger economic forces
that shape day-to-day decision-making”. Critically analyse the above statement.
2. “Outline the various steps which would be necessary if you were asked to
forecast demand for a typical mass consumption item”.
3. “If the production function is homogeneous with constant returns to scale
everywhere, the returns to a single variable factor will be diminishing”.–
Comment.
4. “Short-run average variable cost curve is saucer-shaped but the short-run
average total cost curve cannot be saucer-shaped”. Discuss in detail.
3
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. Keerthi purchases some goods on credit from Durai, payable within 3 months.
After 2 months, Keerthi makes out a blank cheque in favour of Durai, signs and
delivers it to Durai with a request to fill up the amount due, as Keerthi does not
know the exact amount payable by him.
Durai fills up fraudulently the amount larger than the amount payable by
Keerthi and endorses the cheque to Bala in full payment of Durai’s own due.
Keerthi’s cheque is dishonoured. Referring to the provisions of the Negotiable
Instruments Act, 1881, discuss the rights of Durai and Bala.
2. Describe the provisions of The Limited Liability Partnership Act, 2008 and how
does it differ from The Indian Partnership Act, 1932.
3. Explain the effect of a contract made by an agent with a third party – (a) where
the agent discloses the existence but not the name of the principal; and (b)
where the existence of the principal is not disclosed.
4. “Consumer Protection Act,1986 aims to provide for better protection of the
interests of consumers and for that purpose to make provision for the
establishment of consumer councils and other authorities for the settlement of
consumers’' disputes and for matters connected therewith”- Examine.
1.5 RESEARCH METHODOLOGY AND STATISTICS
1. Which measure of central tendency is used for the following situations? Justify
your answer.
a) Government wanted to decide the living standard of people based on
monthly income in various taluks in a state and wanted to compare the
taluks economic status. The family monthly incomes of various taluks were
collected. Which central tendency measure will be appropriate and why?
b) The state government wanted to introduce two types of family card based on
subsidy. The data were the same as the question (a). Lower the income the
subsidy will be more and higher income group will have less subsidiary. In
this situation which measures of central tendency is most suitable and give
your reason.
c) The government has a plan to introduce health policies based on the family
income. The policies are to be designed so that the family members will get
health benefits and the nominal payment levels will be fixed based on their
annual income of families. How will you go about it using averages and
which one you prefer in this case? Also state the reasons.
2.
a) Assume that you are planning to conduct market survey about green food
products from the public using questionnaire as a tool for data collection.
You are conducting pilot study to validate the tool and to perform data
collection. You want to decide the same size and how will you decide?
Explain.
b) For the same study, you want to know the satisfaction of the green food
product consumers and when the population is known, how will you decide
your sample size?
4
3. Give a situation to apply cluster analysis and explain the steps as well as the
expected result according to you.
4. Assume that you carried out ANOVA using a statistical package. Please sketch
the important outputs are to be discussed in this analysis. Give interpretation,
for the whole result.
1.6 INTERNATIONAL BUSINESS
1. The study of international business is not different from the study of domestic
business. Thus, there is no point in having a separate course on international
business. “Evaluate this statement”.
2 ‘’Some argue that the WTO is the third pillar of global business. But many
argue that the WTO is the Wrong Trade Organisation’’. Critically comment.
3. You are the assistant to the CEO of a small textile firm that manufactures
quality, premium priced and stylish clothing. The CEO has decided to see what
the opportunities for exporting and asked you for advice as to the steps the
company should take. What advice would you give?
4. “Export incentives are major factor to encourage the development of the FDI” –
Do you agree or disagree? Justify your answer.
1.7 MANAGERIAL COMMUNICATION
1. You have recently joined a branch of a Bank as its manager. Write a report to the
head office on the short falls in the routine work of the branch.
2. Design an Agenda and Minutes of an annual general body meeting. (Assume your
own choice of company)
3. Explain the process of designing and developing oral presentation. Also, prepare a
five minutes presentation to address your managers on any matter of your choice.
4. Develop a complaint letter as a dealer to the manufacturer about the replacements
of defective products. Highlight the complaints pointed out by the customers
regarding the products.
1.8 ORGANIZATIONAL BEHAVIOUR
1. Prepare an interview schedule for the concept Personality and its components,
conduct an interview with a few executives of any one organization known to
you and present the results with critical analysis.
2. To highlight the concept, components, process, and importance of Groups in an
organization prepare a role play script and explain group dynamics.
3. After listing out the qualities and theories of leadership view YouTube on
executive leadership and present the outcome of your perception on leadership.
4. Make telephone calls to your friends and seniors working in various
organizations and collect information about their Organizational Culture,
analyze them and present them with issues and strategies.

M.B.A. - Assignment- /1ST Year/ AUP/709/C-900
ANNAMALAI UNIVERSITY PRESS 2019 - 2020