ANNAMALAI UNIVERSITY ASSIGNMENT ANSWER SHEETS PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP:
+91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
M.B.A. (MARKETING
MANAGEMENT)
FIRST YEAR
1.1 PRINCIPLES OF
MANAGEMENT
1. Choose one academic administrator and another public
administrator and
conduct interview and then ask them how their job differs from
that of business
managers. How do they know how well their department, institution
or
organization is performing, since profit is probably not one of
the criteria for
assessing effectiveness and efficiency?
2. Design an interview schedule and conduct the interview a
manager in your
locality and ask him how many subordinates he has. Are different
numbers of
subordinates supervised at the top, the middle, and the bottom of
the
organizational hierarchy? What really determines the span of management
in
the organization.
3. “There are two notions about relationship between job
satisfaction and
productivity: a happy worker is a productivity one; a happy worker
is not
necessarily a productive one. Critically evaluate this statement
and bring out the
situations under which each statement is true”.
4. “Planning is the basis, delegation is the key, information is
the guide, and action
is the essence of control of.” Trace the relationship between
control and other
functions with real life examples.
1.2 MARKETING MANAGEMENT
1. Examine the suitable demographic segmentation variables other
than age and
sex for the following industry
• Two wheeler
• Brewery
• Insurance
2. You have been selected by the ABC pharmaceutical company to be
a salesforce
for the period of three years. Identify and describe how you would
progress
through the steps in effective selling.
3. Select an example of a new product failure in the recent
context. Explore and
prepare a report highlighting the causes for its failure. Do you
think a better
understanding of consumer behaviour could have contributed to its
success in
the market place? Do you accept or not? Justify your stand.
4. Design a questionnaire to determine repeat purchase behaviour
and brand
loyalty with respect to
• Fairness cream
• Mobile
• Sports shoe
• Ready-to-wear garments
3
1.3 FINANCIAL MANAGEMENT
1. Design an appropriate capital structure which yields more
profitability of a
service industry of your choice. Illustrate your answer with the
help of an
EBIT-EPS analysis.
2. The finance manager should take an account of the time value of
money in order
to take a correct financial decision. Elucidate the statement with
the help of
suitable illustration.
3. The goal of capital management is the maximisation of long run
earning to
present share holders.-Comment
4. You are a finance manager in a manufacturing organization. You
came to know
the sales are very low when compared to the last year. So you have
decided to do
credit sales. Draft a proposal highlighting the decision areas to
be concentrated
to avoid non-payment.
1.4 OPERATIONS MANAGEMENT
1. Selecting a facility location usually involves a sequence of
decisions. This
sequence can include a national decision, a regional decision, a
community
decision and a site decision. Elucidate your views with reference
to the above
context.
2. Why is the management of projects a challenge for most of the
managers in
production systems? How do these managers meet those challenges?
What tasks
must the project team perform before the project begins? What
tasks must the
project team perform as the project progresses?
3. Rane is a medium size manufacturer of oil field pumps. The firm
has developed
a new model of high-pressure, secondary-recovery purge pump which
improved
performance. Hemalatha, manager of process engineering, is trying
to decide
whether Rane should make or buy the electronically controlled
input valve for
the new pump. Her engineers have developed the following
estimates:
Make
(Process A)
Make
(Process B)
Buy
Annual volume 10000 units
10000 units 10000 units
Fixed cost/year Rs.100,000
Rs.300,000 ---
Variable cost/unit Rs.75
Rs.70 Rs.80
a) Should Rane make the valve using Process A, make the valve
using Process
B, or buy the valve?
b) At what annual volume should Rane switch from buying to making
the valve
using Process A?
c) At what annual volume should Rane switch from Process A to
Process B?
4
4. A JIT implementation team is evaluating lot sizes and setup
times throughout
the factory. The first machine to be evaluated currently requires
about 20
minutes for the machine operator to complete a changeover between
different
part types. Each part requires 1.2 minutes for processing. Parts
are currently
produced in batches of 60 units. The labor rate is Rs.14.50 per
hour.
a) What is the current average labor cost per part, including
changeovers?
b) If the changeover time could be reduced to 10 minutes, how much
labor cost
per part would be saved using the current batch size of 60 units?
c) If the changeover time could be reduced to 10 minutes, how much
could the
batch size be reduced in order to achieve the current average
labor cost per
unit?
1.5 HUMAN RESOURCE
MANAGEMENT
1. “One reason for implementing global training programmes is the
need to avoid
business losses due to cultural insensitivity”. What sort of
training programme
would you recommend to avoid such cultural insensitivity?
2. Bring out some real life examples of how to use interest
inventories to improve
employee selection. In doing so, suggest some examples of
occupational interests
that you believe might predict success in various occupations
including
Professor, Accountant and System Analyst.
3. Design a graphic rating scale for the below mentioned
professions:
i. Secretary
ii. Engineer
iii. Web Designer
4. Develop an incentive plan for the following positions:
i. Chemical Engineer
ii. Plant Manager
iii. Used car sales force
iv. First-line supervisor
Examine the factors that you have to consider in reaching your
conclusions.
1.6 STATISTICS FOR
MANAGERS
1. The personal director of a company wishes to select applicant
for advanced
training without regard to sex. Let ‘W’ denote Women and ‘M’
Denotes men and
the pattern of arrival be M WWW MMM WW M WWW MMMM W M W MM WWW
MM W MMMM WW M WW MMMM WW M WWWW MM WW M W M WW. Will
you conclude that the applicants have arrived in a random fashion?
2. The following represent the number of unit of production per
day turned out by
four different workers using five different types of machine:
5
Machine Type
Worker A B C D E Total
1 4 5 3 7 6 25
2 5 7 7 4 5 28
3 7 6 7 8 8 36
4 3 5 4 8 2 22
Total 19 23 21 27 21 111
On the basis of this information , can it be concluded that (1)
the Mean
Productivity in the same for different Machine, (II) the worker’s
don’t different
with regard to productivity
3. The average monthly sales of 5000 firms are normally
distributed, its mean and
standard deviation are 36,000 and 10,000 respectively, Find.
a. The number of firm have sales over 40,000
b. The percentage of firms having sales between Rs. 38,500 and Rs
41,000
c. The number of firm having sales between Rs. 30,000 and Rs.
40,000
The relevant extract of the area table (under normal curve ) is
given below
Z 0.25 0.40 0.5 0.6
Area 0.0987 0.1554 0.1915
0.2257
4. Mr. Ramana and Miss. Lalita, Researchers of Management
department, Adopted
different sampling techniques while investigating the sample of
the students to
know the number of students falling in different intelligence
level. The results are:
Researcher Below Average
Average Above Average Genius
Ramana 129 90 66 15
Lalita 80 66 50 4
On the basis of the above data, can we say that the two
researchers have
adopted significantly different sampling techniques? Test the
hypothesis at (a)
0.05 and (b) 0.01 level significance.
1.7 MANAGERIAL
COMMUNICATION
1. Compare the barriers to oral and writtern communication. Which
is more
challenging? Provide the ways and means of overcoming these
challenges.
2. What is the relationship between leadership behaviour and
effectiveness of
communication? As a leader draft a letter to your subordinates to
propose new
product ideas. (Assume a FMCG company of your choice)
3. What is Blogs can be used to promote business for a company
selling designer
leather goods? List out the essential characteristics of a good
blog.
4. In what way business and academic reports differ? Draft a
business report to be
submitted by a Regional sales manager to Vice President of a
company marketing
medical equipments.
6
1.8 ADVERTISING AND SALES
PROMOTION
1. Discuss the ethical issues connected with advertising with
examples
2. Comment on the methods of post testing of an advertisement
copy. For an
effective brand building excessive globally, how will you choose
your celebrities?
enlist reasons for it.
3. Mark five advertisement in a magazine identity the message
strategy, appeal and
execution. All frameworks for each advertisement did the creative
select the right
combination for advertisement? What other message strategies (or)
executional
framework could have been used.
4. Select the advertising campaign and develop what you think are
the objectives of
the advertisement how has the message design achieved/attempt to
achieve
these objectives?
M.B.A. (MARKETING MANAGEMENT)
SECOND YEAR
2.1 PRODUCT AND SERVICES MARKETING
1.
Service sector has a significant contribution in growth of an economy. Do you
agree
or not? Substantiate yours views.
2.
Explain in details, how can the product life cycle (PLC) concept be
operationalised
in a real life situation.
3.
Why do customers switch service provider? Can you do anything as a marketer
to
prevent the customers from switching?
Discuss
the importance of location decisions for educational services.
4.
Discuss pre - test marketing and test marketing with suitable examples. What
are
the various steps will you undertake to test market for water filter designed
and
targeted for institutions.
2.2 MARKETING RESEARCH
1.
“A descriptive research design is formal and rigid whereas exploratory research
design
is informal and flexible.” Explain this statement by using Indian examples.
2.
Do you agree that data obtained through experiments are more valid and reliable
than
through surveys and observations? Why or why not? Explain.
3.
Prepare a questionnaire for studying the marketability of a hypothetical
consumer
product.
4.
“Sampling error is an inherent part of the sampling process; it cannot be
eliminated.”
What do you think about this statement? Do you agree or disagree?
Explain.
2.3 CONSUMER BEHAVIOUR
1.
Government of India would like to introduce ‘Battery Operated Passenger Car’ in
order
to reduce the pollution and global warming but the fare may be high. As a
consumer
diagnose the issue and state your attitude towards the fare.
2.
As a consumer behaviourist, how do you identify, explore and assess the rural
consumer’s
behavior with regard to fashionable products? Critically analyse
this
statement.
3.
Analyse and assess the consumer decision making process and bring out the
impediments
while buying a high priced car like- Mercedes Benz, Rolls Royce,
etc.
4.
China is producing and selling low quality products at cheaper rate to India
due
to
the impact of globalisation. As a consumer, state your pros and cons of above
said
issues.
3
2.4 GLOBAL MARKETING
1.
Discuss the euro dollar market with international liquidity and role of SDRS.
2.
Explain the different positioning strategies consider any four home appliance
items
and discuss the positioning strategies adopted by the global marketers.
3.
An international company is planning to introduce an ultra modern luxury car.
Suggest
suitable marketing strategies to develop your sales in both Indian and
International
Market. .
4.
Discuss the cultures and ethical issues that affect the global trade with
suitable
example.
2.5 SALES AND DISTRIBUTION MANAGEMENT
1.
“Salesman should be assigned to that particular territory where his relative
contribution
to profit is the maximum”. Discuss this statement and describe the
determinants
of sales territory.
2.
“The job of personal selling is not merely of booking orders” In the light of
this
statement,
describe the nature of the selling job and the process of selling in this
present
competitive world.
3.
As a marketing manager for a nondurable manufacturing company, what factors
would
you consider and what process would you adopt to select a distribution
channel?
Explain.
4.
Some people opine that a middleman increases the cost of marketing, while
others
praise it as it adds value to the product. How would you reconcile these
two
opposite views?
2.6 STRATEGIC MANAGEMENT
1.
Trace the path taken from organizational resources and organizational behaviour
to
the development of strategic advantage.
2.
In what way can timing and competitor reaction be crucial for a strategic
choice?
Discuss.
3.
Congruence and co-ordination among strategies should take place through
vertical
and horizontal fit. Explain.
4.
Companies should evaluate performance on the basis of a combination of
quantitative
and qualitative criteria. Why? Discuss.
4
2.7.1 E-BUSINESS
1.
Give a detailed presentation on designing, developing and deploying the on-line
business
system for textile industry.
2.
Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
3.
“EDI is not especially complex or convoluted, but many EDI projects fail when
responsibility
is thrust wholly on the IT staff”. Discuss in detail.
4.
Globalization has put increased pressure on organizations to operate at
entirely
new
level of effectiveness. This can be managed through application of BPR tools
to
reduce procedures and the use of IT for effective decision-making. Present
your
perspectives elaborately.
2.7.2 BUSINESS RESEARCH METHODS
1.
Consider the following research questions,
(a)
How do the minority groups at a certain university view the students
counseling
program?
(b)
Examine the relationship between intelligence and creativity among the
students.
Indicate
(i)
The type of research that would best answer the question
(ii)
An appropriate sampling method
(iii)
The best method of collecting the data.
2.
Discuss the role of Regression analysis in business and industry. How are
Regression
Coefficients helpful in analysing the Regression lines?
3.
The mean weekly sales of soap bars in department stores were 146.3 bars per
store.
After an advertising campaign, the mean weekly sales in 22 stores for a
typical
week was increased to 153.7 and showed a standard deviation of 17.2.
Was
the advertising campaign successful?
4.
Prepare questionnaire for the following research problem.
“Identify
the factors influencing recently married couples striking a divorce”
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