ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER
SHEETS PROVIDED. DR. PRASANTH MBA PH.D. DME
MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
M.B.A.
E. BUSINESS
SECOND
YEAR
Academic Year 2017 –
2018
2.1 E-COMMERCE
1.
Describe the current e-commerce scenario in India and explain the future
prospect
of e-commerce.
2.
Explain the characteristics of large companies that involve B2G and B2C
transactions
in their business, which require roboust, capable and scalable
electronic
commerce system.
3.
Visit the following sites:
www.olx.com
www.labour.tn.gov.in
www.clicks.co.za
www.digitalplanet.co.za
a.
For each site determine whether it is in the exposure stage, interaction
stage,
e-commerce stage or e-business stage. Provide reasons for your
answer.
b.
Determine whether each site is B2C, C2C, C2B or B2B and why.
c.
Critically discuss the process of setting up a free-standing website and
evaluate
the potential of e-commerce for small business development in
India.
4.
Consider the development of a portal for a Retailer shop. Discuss the various
technologies,
tools and components involved in designing the same..
2.2 E-COMMERCE: APPLICATION AND
SECURITIES
1.
Take an example of any two e-commerce companies in India providing high end
e-commerce
solutions and describe how they established customer confidence,
trust
and ensured privacy and security of the e-commerce transactions.
2.
Explain SET Protocol used in credit card transactions. What is the main
interesting
aspect of SET protocol which gives confidence to customers
transacting
business using the internet?
3.
Discuss in brief virtual auction. Explain the differences between virtual
auction
and
reverse auction.
4.
What role does SCM play in Business to Business model i.e. B2B e-Commerce.
2.3 INTERNET AND JAVA PROGRAMMING
1.
Develop an employee class which implements the comparable and clone able
interfaces.
Implement the sorting of persons (based on name in alphabetical). Also
implement
the shallow copy (for name and age) and deep copy (for Data of Joining).
2.
Discuss the java database connectivity. Write an AWT program to explain JDBC
connectivity
for college admission system.
3.
Explain in detail the Applet life cycle. Write a program to show the working of
every
function in Applet. Discuss how Applets are virus free.
4.
Write a java program that correctly implements producer consumer problem
using
the concept of inter thread communication.
3
2.4 ADVANCED WEB DEVELOPMENT AND
DESIGN TOOLS
1.
Develop a XML application to get the details of Books (Title, Author Name, ISBN
No,
Publisher details). List out the details of Management related books. Write
DTD,
Schema, XZL wherever required?
2.
Create an online application for monitoring user events using JSP.
3.
A. Discuss abut EJB architecture and its Components with neat diagram.
B.
Describe the important services provided by a container to an enterprise bean?
4.
Develop an employee Payroll system using (RMI) Techniques, the primary
methods
of Payroll calculation should be accessed from remotely.
5.
Design web page for hospital Management system with all DHTML features and
display
the hospital name in all pages using Cookies in JSP.
2.5 ENTERPRISE RESOURCE PLANNING
1.
Large corporations like General Motors (GM), Ford, Hewlett Packard (HP), and
Digital
primarily viewed themselves as manufacturing companies until the
1980s.
With the globalization of operations and the proliferation of computer
networks,
it was important that the manufacturing organizations extend their
information
system across the supply chain with ERP solutions. Discuss your
views
on this aspect.
2.
As you are a General Manager in a reputed manufacturing firm and you wish to
implement
ERP to replace the existing system. But the employees were unaware
about
the new methodologies. How will you react and successfully implement
the
ERP.
3.
Imagine that you are a manager in a firm and implemented ERP system but that is
failed
in your company, what type of strategies that you will follow to recover it?
4.
Implementation of an ERP system is a major investment and commitment for
any
organization, but still many ERP implementations fail. What are factors that
contribute
to the failure of ERP implementation?
2.6 STRATEGIC MANAGEMENT
1.
If strategic planning is essentially a program, can it display the degree of
adaptiveness
that 21st century enterprises need? Would ‘strategic
improvisation’
be a plausible alternative? Explore the practical
consequences
of strategic improvisation for enterprise management.
2.
Select an automobile industry in India, and evaluate its competitive
business
strategy using porter’s five force model? What strategies can you
suggest
to convert the unattractive forces in to attractive ones?
3.
“Complementary mergers may result in each firm filling in the missing
pieces
of their firm with pieces from other firm” – Examine the validity of the
statement
in the Indian context with necessary examples.
4.
‘Formality is the enemy of creativity and innovation’. ‘informality is the
enemy of
disciplined
and reliable performance’. Is it consequently impossible for an
enterprise
to be both innovative and disciplined? Investigate how these
qualities
can be combined.
4
2.7.1 GLOBAL MARKETING
1.
“An important role of global marketing and its clear explanation of
responsibility”
–
Discuss elaborately in a global view.
2.
Enlist the general problems faced during import and export of fabrics and the
solution
for it.
3.
What criteria should Global marketers consider while making product design
decisions?
4.
What, in your view, are the key principles of global marketing? Explain their
importance
towards marketing success.
2.7.2 STRUCTURED SYSTEM ANALYSIS AND
DESIGN
1.(a)
Some companies hire consulting firms to develop the initial project plans and
manage
the project, but use their own analysts and programmers to develop
the
system. Why do you think some companies do this? Justify your views
(b)
Suppose you are a systems analyst developing a detailed test plan. Explain
the
testing strategies you will use in your plan. Will you use live or simulated
data?
2.
(a) What is the drawback of DFD? Draw a DFD for the university admission
system.
(b)
Draw O-level, 1-level and 2-level DFDs depicting various processes, data flow
and
data repositories for a retail readymade garment stores. Follow the
appropriate
conventions/symbols
3.( (a)
How will you design databases for an application? Explain with any one example.
(b)
Describe the sequential and indexed sequential organizations and comment
on
their applicability in file design.
4.
(a) Explain different types of CASE tools used in different phases of software
life
cycle.
(b)
Summarize the advantages of using CASE tools in systems analysis and
design.
M.B.A. INTERNATIONAL
BUSINESS
SECOND YEAR
2.1 INTERNATIONAL HUMAN RESOURCE
MANAGEMENT
1.
MNEs are often forced to deal with staffing issues when opening new
subsidiaries
abroad.
Describe the main characteristics of the ethnocentric, polycentric and
geocentric
approach to staffing and what are the advantages and disadvantages
of
each of these approaches.
2.
A Human Resources manager working for a multinational company would be
expected
to have a much broader knowledge of employment related matters
compared
with a counterpart in a domestic company. What types of knowledge
would
you expect an international HR Manager to have? List and explain five
items
that you think most important in this regard?
3.
A Singapore SME relocates an engineer from Singapore to China. As HR
manager
it is your job to determine the compensation components this engineer
will
receive. Describe the two methods you would use and the advantages and
disadvantages
of each. What is your preferred remuneration method for this
assignment?
4.
How many institutional theory support both localization adaptation of HRM
policy
to local specificities and a country-of-origin effect in the HRM activities of
MNCs?
Explain with examples.
2.2 INTERNATIONAL MARKETING MANAGEMENT
1.
“An adaptation strategy is particularly important for industry like Hosiery
that
exports
the products because it ensures that the product meets local cultural
and
regulatory requirements” – Discuss.
2.
“In geographic pricing strategy, a firm may change a premium in one market,
penetration
price in another market and a discounted price in the third”.
Critically
evaluate this statement.
3.
Identify and analyze the importance of six ‘C’s of the channel strategy in
international
distribution marketing.
4.
Interview with friends and prepare the report and find out who would they go
for
information
for the products mentioned below and also indicate why do you
view
her/him as the source of information and advice?
a)
Computer note book
b)
Cell phones
c)
Holiday resort
d)
Toys
3
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1.
What is euroband market? How international stock market operation does is an
important
aspect to a MNC.
2.
Critically evaluate the SEBI guidelines with regard to investments by foreign
institutional
investors.
3.
What do you understand by double taxation relief? Comment on the indo-
Mauritius
double taxation avoidance treaty. Also highlight the salient features of
Singapore
India double taxation avoidance agreement.
4.
How can inflation influence project appraisal? What remedies are available to
nutralise
the effects of inflation on project appraisal.
2.4 LOGISTICS AND SUPPLY CHAIN
MANAGEMENT
1.
Critically examine the present concept of Logistics for settling dispatching
disputes.
Give your suggestions.
2.
“Facility network structure requires greater flexibility for global operations
compared
to domestic operations” – Comment on this statement
3.
Assume that you are the manager for a logistics, how will you develop your
organization?
In that condition how would you manage disputes? Discuss and
elaborate
the statement.
4.
“Supply chain management is the need of the hour for current business
scenario”
– Substantiate your views for the above statement by explaining the
real
time success stories of any three business firms of your choice.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. Choose
strategic developments for an organization that you are familiar
with and
compare the resources configuration implication. What advice
would you
give the management based on your analysis?
2.
“Location and coordination have become the critical strategic issues for
corporations
facing the challenges of globalization.” – Justify your views.
3.
“Assessment of the strategic capability of the organization centers on
appraisal
of its performance in different functional areas.” Critically
examine
the statement
4. Take
an organization with which you familiar, and use relevant tools and
frameworks
to identify and access the potential sources of competitive
advantage.
To What extent will the sustainability of this competitive
advantage
depend upon the organization strategic capabilities or its
position
within the industry?
4
2.6 INTERNATIONAL TRADE POLICIES AND
DOCUMENTATION
1.
8th November, 2016 is considered as very important day for Indian economy,
what
happened on that day? What were the impacts of that incident on USD:
INR
Value?
2.
Do developing countries face special problems in financing their international
trade?
If so, what are these problems? Discuss.
3.
Analysis the WTO, what role does the WTO play with respect to the Indian
economy.
4.
Do you known the International trading companies and types of trading
companies?
How do they assist the flow of imports and exports?
2.7.1 INTERNATIONAL
MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1.
“Experimental method of research is not suitable in management field.”
Discuss,
what are the problems in the introduction of this research design in
business
organisation?
2.
How can educational and business institutions assist the international
marketer
in overcoming the problems posed by marketing relativism and the
unconscious
use of the self-reference criterion? Discuss with examples.
3.
Define ‘extensive problem solving’, ‘limited problem solving’, and ‘routinised
response
behaviour’. What are the differences between the three decisionmaking
approaches?
What type of decision process would you expect most
consumers
to follow in their first purchase of a new product or brand in each of
the
following areas? Justify your views
a)
Chewing gum
b)
Sugar
c)
Men’s aftershave lotion
d)
Carpet
e)
Paper towels
f)
Mobile telephone
g)
New bank account
h)
Luxury car.
4.
A marketer in the cosmetics industry once remarked: “In the factory, we make
cosmetics;
in the drugstore we sell hope” how does this relate to the marketing
concept
and the need of the marketers to understand consumer behavior?
2.7.2 EXPORT AND IMPORT FINANCE
1.
Do you think marine insurance is necessary one in export? Comment on it.
2.
a) Explain the factors affecting the balance of trade. Briefly discuss how
trade
balances
effects upon nation’s GDP?
3.
Describe the general provisions related to import under the Foreign Trade
Policy
(EXIM
Policy) of Government of India. Do you think that these provisions
facilitate
the foreign trade?
4.
What do you understand by word Letter of Credit? What is the importance of
Letter
of Credit in the export and import finance? Elaborate different types of
Letter of Credits prevailing in
business?
M.B.A. INFORMATION
SYSTEMS
SECOND
YEAR
Academic Year 2017 –
2018
2.1 ORGANIZATIONAL BEHAVIOUR
1.
Same changes in organizations are unplanned, where as others are the result of
strategic
plans. Give examples of each of their verities of change and explain
their
implications for organizational functioning.
2.
Once you are established in your careers, what special challenges are you
likely
to
confront? What can you do to enhance your chance of having a fully
satisfying
successful career?
3.
Explain how the field of organization behaviour stands to benefit by taking a
global
perspectives. What would you say are the major challenges associated
with
such a perspectives.
4.
Do you believe that organizational politics is inevitable or that it can be
curtailed?
Explain you answer with examples.
2.2 MANAGEMENT
INFORMATION SYSTEM
1.
What do you know about Top management responsibility? Give suitable
examples
for responsibility
2.
What will affect the System planning and the mutual investigation? Illustrate
with
suitable example input/output design.
3.
You are asked to write the System Development Life cycle. Explain this
statement
by using examples.
4.
If you were the vice president of a company, what system would you use to
develop
the management information system?
2.3 DATABASE
MANAGEMENT SYSTEM
1.
Draw the various schemes of baking system and explain the involvement of view
levels
of data abstraction.
2.
Draw an E-R diagram for ordering an item in the inventory control system.
3.
Develop a conceptual data model for a Hospital Information System and write a
PL/SQL
program using oracle to perform the following tasks.
4.
Print the patient details – according to room wise.
a)
Print the patient details – according to the disease wise.
b)
Print the patient details – according to the doctors attending them
c)
Consider a real system of your interest and give the skeleton of the
development
of DSS for that system.
2.4 E-COMMERCE
1.
Describe the current e-commerce scenario in India and explain the future
prospect
of e-commerce.
2.
Explain the characteristics of large companies that involve B2G and B2C
transactions
in their business, which require roboust, capable and scalable
electronic
commerce system.
3
3.
Visit the following sites:
www.olx.com
/www.labour.tn.gov.in /www.clicks.co.za /www.digitalplanet.co.za
a.
For each site determine whether it is in the exposure stage, interaction
stage,
e-commerce stage or e-business stage. Provide reasons for your
answer.
b.
Determine whether each site is B2C, C2C, C2B or B2B and why.
c.
Critically discuss the process of setting up a free-standing website and
evaluate
the
potential of e-commerce for small business development in India.
4.
Consider the development of a portal for a Retailer shop. Discuss the various
technologies,
tools and components involved in designing the same.
2.5 ENTERPRISE RESOURCE PLANNING
1.
Large corporations like General Motors (GM), Ford, Hewlett Packard (HP), and
Digital
primarily viewed themselves as manufacturing companies until the
1980s.
With the globalization of operations and the proliferation of computer
networks,
it was important that the manufacturing organizations extend their
information
system across the supply chain with ERP solutions. Discuss your
views
on this aspect.
2.
As you are a General Manager in a reputed manufacturing firm and you wish to
implement
ERP to replace the existing system. But the employees were unaware
about
the new methodologies. How will you react and successfully implementing
the
ERP.
4.
Imagine that you are a manager in a firm and the implemented ERP system is
failed
in your company, What type of strategies that you will follow to recover it?
5.
Implementation of an ERP system is a major investment and commitment for
any
organization, but still many ERP implementations fail. What are factors that
contribute
to the failure of ERP implementation?
2.6 DATA WAREHOUSING
AND DATA MINING
1.
Outline the major research challenges of data mining in one specific
application
domain,
such as stream/sensor data analysis, spatiotemporal data analysis, or
bioinformatics.
2. Data
quality can be assessed in terms of several issues, including accuracy,
completeness,
and consistency. For each of the above three issues, discuss how
data
quality assessment can depend on the intended use of the data, giving
examples.
Propose two other dimensions of data quality
3.
A data warehouse can be modeled by either a star schema or a snowflake
schema.
Briefly describe the similarities and the differences of the two models,
and
then analyze their advantages and disadvantages with regard to one
another.
Give your opinion of which might be more empirically useful and state
the
reasons behind your answer.
4
4.
Data cubes and multidimensional databases contain nominal, ordinal, and
numeric
data in hierarchical or aggregate forms. Based on what you have
learned
about the clustering methods, design a clustering method that finds
clusters
in large data cubes effectively and efficiently
2.7.1 SOFTWARE
PROJECT MANAGEMENT
1.
Identify the key aspects in which modern software project management
practices
differs from those of traditional software project management.
2.
Assume the size of an organic type software product has been estimated to be
32,000
lines of source code. Assume that the average salary of a software
engineer
is Rs.75,000 per month. Determine the effort required to develop the
software
product and the nominal development time.
3.
(a) List any four attributes that contribute to the quality software product.
Discuss
how they influence software quality.
(b)
Develop a set of guidelines for conducting a formal technical review.
4.
Illustrate with a software, the process in determining the software WBS
architecture,
populate the software WBS and in determining the cost categories
for
the software.
2.7.2 ADVANCED WEB
DESIGN
1.
Develop a XML application to get the details of Book s(Title, Author Name, ISBN
No,
Publisher details). List out the details of Management related books. Write
DTD,
Schema, XZL wherever required?
2.
A. Discuss abut EJB architecture and its Components with neat diagram.
B.
Describe the important services provided by a container to an enterprise bean?
4.
Develop an employee Payroll system using (RMI) Techniques, the primary
methods
of Payroll calculation should be accessed from remotely.
4.
Design web page for hospital Management system with all DHTML features and
display the hospital name in all
pages using Cookies in JSP.
M.B.A.
SECOND YEAR
Academic
Year : 2017 - 2018
ASSIGNMENT
TOPICS
2.1 HUMAN RESOURCE
MANAGEMENT
1.
“The field of HRM changes so rapidly that had become necessary for one to
constantly
review procedures and laws to that the practices will be effective and
legal”.
Critically evaluate this statement.
2.
“Majority of the testing techniques for selection do not accurately assess the
characteristics
of the job. In fact most of the executives would divulge that the
testing
had no impact on future job performance. Do you accept or not?
Discuss
with justification.
3.
“Identify the paramount barriers to effective training programme in IT field
and
how
to crush them”. Explain with real life examples.
4.
Technological advancements and automation are causing high stress and burn
out
among employees, which results negatively and unable to reap the benefit of
automation”.
Do you agree or disagree? State your view.
2.2 MARKETING
MANAGEMENT
1.
“Chinese computer and electronic products possess advantages in design,
innovation,
rapid response and global market flexibility”- comment.
2.
“Legal aspects protect competitors and consumers from many unethical pricing
strategies
that unscrupulous marketers may wish to attempt”. Critically analyse
the
statement.
3.
“Advertising on the internet has changed significantly over the past decade and
some
might argue that it is for the worse" Do you agree or disagree? Discuss
with
practical illustrations.
4.
Examine the challenges encountered by the pharmaceutical wholesale distributor
for
surviving
and thriving in this new and ever changing environment
2.3 FINANCIAL
MANAGEMENT
1.
“The consequences of over- capitalisation are far more serious and fatal than
under-capitalisation.”
– Discuss.
2.
“An optimal combination of the decisions relating to investment, financing
and
dividends will maximise the value of the firm to its shareholders”. –
Examine
3.
“Efficiency inventory management is reflected in the liquidity and
profitability
of
the firm.” – Explain.
4.
“A low dividend payout Ratio promotes the welfare of stock holders because
long-term
capital gains are treated more favourably than dividend income
from
the tax point of view.” – Justify
3
2.4 OPERATIONS
MANAGEMENT
1.
Operations management is the area of creating competitive advantage. Do you
agree?
Justify your answer.
2.
A manufacturer requires 10,000 items per year. Price
discount as follows:
a) Rs.4
up to 2000 items, Rs. 3.80 between 2000 and 4000 items. Rs.3.70
for
quantities above 4000. Ordering cost = Rs. 50.
b) Comparative inventory cost = 25% per year of average
inventory price.
c)
Determine the optimum purchase policy under discount.
3.
Explain JIT. Do you think it is practically feasible in India? What is your
suggestion
for implementing JIT?
4.
Operations personnel usually have a large volume and variety of resources at
their
command. They should endeavour to make effective and efficient use of
these
resources to achieve the largest outputs. Comment! What are the
approaches
for enhancing the utilization of resources?
2.5 PROJECT
MANAGEMENT AND ENTREPRENEURSHIP
1.
Describe two areas in a manufacturing project where there is a high level of
uncertainty.
How do you tackle these uncertainties?
2.
Explain how to break the total project works and some major parts of the works
into
smaller and manageable item. Relate your answer to project phases, cost
account,
work package, activities and project schedule.
3.
Sensitivity to environmental factors is crucial for an entrepreneur. Explain
with
your
own experience relevant to the statement.
4.
(a) Evaluate the support programmes undertaken by the Government for the
promotion
of entrepreneurship in India.
(b)
Explain how the women entrepreneurship plays major role in improving the
economy
of India
2.6 STRATEGIC
MANAGEMENT
1.
If strategic planning is essentially a program, can it display the degree of
adaptiveness
that 21st century enterprises need? Would ‘strategic
improvisation’
be a plausible alternative? Explore the practical
consequences
of strategic improvisation for enterprise management.
2.
Select an Automobile industry in India, and evaluate its competitive
business
strategy using Porter’s five force model? What strategies can you
suggest
to convert the unattractive forces in to attractive ones?
3.
“Complementary mergers may result in each firm filling in the missing
pieces
of their firm with pieces from other firm” – Examine the validity of the
statement
in the Indian context with necessary examples.
4.
‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy
of disciplined and reliable performance’. Is it consequently impossible
for
an enterprise to be both innovative and disciplined? Investigate how
these
qualities can be combined.
4
2.7.1 HRM : (a)
LABOUR WELFARE AND INDUSTRIAL RELATIONS
1.
“Labour Union meant for the right of the employees”- Do you agree -
Substantiate
your views.
2.
“Ensuring Industrial Relations is the important task of Human Resource
Manager”.
Do you agree or Disagree, Substantiate your views.
3.
Elaborate Labour Welfare practice prevails currently in India and detail about
the
impact of Labour Welfare practice on Indian Economy.
4.
“Due importance are given to Working Conditions in Indian Industry”- Do you
agree
or not, Give your reasons.
2.7.1 HRM : (b)
TRAINING AND DEVELOPMENT
1.
A leading FMCG company in India decides to train its entire population of
employees
and managers to provide “Legendary Customer Service.” Suggest
and
explicate a design for evaluating the impact of such a massive training
effort.
2.
Is training transfer an important issue in the automobile manufacturing
companies?
How transfer is evaluated in those companies? Design an action
plan
sheet that a manager and employee could use to facilitate transfer of
training.
Justify each category included in the action plan.
3.
In a financial services company where 100 employees are working in
information
technology department had a high employee turnover rate. A survey
of
employees revealed that the reason most left was dissatisfaction with the level
of
training. The average turnover rate was 23 percent per year. The cost to
recruit
and train one new employee was Rs. 56,625/-. To address the turnover
problem,
the company developed a skills training program that averaged 80
hours
per year per employee. The average employee wage was Rs. 35/- per
hour.
Instructor, classroom, and other costs were Rs. 170,000/-.
a)
What is the total cost of training? The total cost of turnover?
b)
If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was
the financial benefit of the training program?
c)
What was the ROI of the training program?
d)
How much would the turnover rate have to be reduced (from 23 percent) for
the
training program to show a benefit?
4.
Assume you are a personnel manager in an service organization, if you had an
opportunity
to choose between adventure learning and action learning for
developing
an effective team in your organisation, which would you prefer?
Defend
your choice with precise justification.
5
2.7.2 MM : (a) SALES
AND DISTRIBUTION MANAGEMENT
1.
Write an essay on wholesaling? Explain the different marketing functions
performed
by wholesaler-distributors for manufacturers with the help of
suitable
examples.
2.
What is the purpose of Sales Organization? What steps will you take for setting
up
a Sales Organization? Explain with the help of suitable example.
3.
What are the different sources of Sales Force Recruits? Illustrate with the
help
of
suitable examples.
4.
What special distribution challenges exist in India? What is the best way for
foreign
companies to deal with these challenges? – Explain.
2.7.2 MM : (b)
MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1.
“Application of Marketing Research is helpful in promoting a product” –
Comment
this statement with a proper research design.
2.
Illustrate with suitable example various sampling techniques used in marketing
research.
Suggest a suitable sampling plan to collect information from the
students
of a university regarding the recreation facility available.
3.
“Can the acceptance level of the product be determined through Market
Research
Process?” – Discuss the above statement with an example of your
choice.
4.
“In India, family, social class and caste play considerable role in shopping
consumer
behaviour.” – Discuss this statement and highlight the role of other
sociological
determents of consumer behaviour.
2.7.3 FM : (a)
INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1.
Cite recent examples of political, social, or economic events (market risk)
that
have
excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead
or plummet sharply.
2.
“Public issue of securities through prospectus is not only most popular but
also
the
best method of raising fresh capital.” – Critically evaluate.
3.
‘Stock market indices are the barometers of the stock market’ – Discuss.
4.
Technical analysts believe that one can use past price changes to predict
future
price
changes. How do you justify this belief?
2.7.3 FM : (b)
MANAGEMENT OF FINANCIAL SERVICES
1.
Discuss the present state of the Insurance in India and outline causes for
their
high
growth.
2.
Discuss the statement in detail “Reserve Bank of India is Banker’s Bank. – Do
you
agree?
3.
If an entrepreneur approaches you for an advice regarding financing of a
project
wherein
he intends to expand his existing project. What sources you would
suggest
him to raise his funds?
4.
“Mutual funds provide stability to share prices, safety to investors and
resources
to prospective entrepreneurs.” – Discuss.
6
2.7.4 PM : (a)
PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1.
Is lead time in inventory really important? How can mismanaging lead time
costs
company?
2.
Material handing not only adds value to the product instead, add to its cost. –
Elucidate.
3.
Draw an arganization chart suitable to production and control department.
Which
one do you recommend a centralized or decentralized one?
4.
Preventive maintenance is often viewed as a long–term approach to reliability.
Why?
2.7.4 PM : (b)
QUALITY MANAGEMENT
1.
Explain the steps followed in Total Quality Management (TQM) in
manufacturing
industries in detail.
2.
Chose an organization of your choice having a specific quality programme.
Discuss
the quality programme followed by the organization and how it has
helped
the organization to sustain in the competitive world.
3.
List and explain the four major quality eras. Choose an organization of your
choice
and evaluate its present status regarding the quality eras.
4.
Suppose that you are working in an organization, which wants to develop an
effective
implementation methodology for ISO 9000 Quality Management
System.
How will you help your organization in developing an effective
implementation
methodology?
2.7.5 SYSTEMS : (a)
PERSONAL PRODUCTIVITY TOOLS
1.
List and describe the other features available with spreadsheet software in
addition
to its ability to calculate members.
2.
Describe the procedure for managing electronic mail. What are the problems
relating
to attaching files in an electronic mail?
3.
What should you include in a formula, to ensure that the formula will operate
on
a specific value, no matter where the formula might be moved on copied?
4.
How can you generate a series of values in excel? Explain with an example.
2.7.5 (b) INFORMATION
TECHNOLOGY
1.
“E-Business and the reason for going online.” – Express your views;
2.
As a manager of a company, bring out the phases of moving the company from
products
to services.
3.
How a computer is connected through network? Explain with diagram
4. Discuss your views about the
knowledge discovery of internet data.
M.B.A.
HUMAN RESOURCE MANAGEMENT
SECOND
YEAR
Academic
Year 2017 – 2018
2.1 ORGANISATIONAL
DEVELOPMENT AND MANAGEMENT OF CHANGE
1.
“OD is the prescription for the process of planned change in organisations”-
Discuss.
2.
“A collection of suitable interventions, built on humanistic- democratic
values,
that
seeks to improve organisational effectiveness and employee well-being”-
Discuss.
3.
“Change is easy to devise but difficult to implement and impossible to
sustain”-
Examine
this statement and offer your comments.
4.
“Learning organisations attack fragmentation, competitiveness, and
reactiveness”-
Elaborate
this statement?
2.2 TRAINING AND
DEVELOPMENT
1.
A leading FMCG company in India decides to train its entire population of
employees
and managers to provide “Legendary Customer Service.” Suggest
and
explicate a design for evaluating the impact of such a massive training
effort.
2.
Is training transfer an important issue in the automobile manufacturing
companies?
How transfer is evaluated in those companies? Design an action
plan
sheet that a manager and employee could use to facilitate transfer of
training.
Justify each category included in the action plan.
3.
In a financial services company where 100 employees are working in
information
technology department had a high employee turnover rate. A survey
of
employees revealed that the reason most left was dissatisfaction with the level
of
training. The average turnover rate was 23 percent per year. The cost to
recruit
and train one new employee was Rs. 56,625/-. To address the turnover
problem,
the company developed a skills training program that averaged 80
hours
per year per employee. The average employee wage was Rs. 35/- per
hour.
Instructor, classroom, and other costs were Rs. 170,000/-.
a)
What is the total cost of training? The total cost of turnover?
b)
If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was
the financial benefit of the training program?
c)
What was the ROI of the training program?
d)
How much would the turnover rate have to be reduced (from 23 percent) for
the
training program to show a benefit?
4.
Assume you are a personnel manager in an service organisation, If you had an
opportunity
to choose between adventure learning and action learning for
developing
an effective team in your organisation, which would you prefer?
Defend
your choice with precise justification.
3
2.3 LABOUR WELFARE
1.
Elucidate the objectives scope and need of the voluntary welfare measures.
2.
Discuss the various welfare measures available to protect the female labour and
the
Agricultural labour mention the social assistance available to them.
3.
Write the various statutes enacted by Indian Parliament from time to time and
various
schemes implemented by government for the welfare of child, female
and
contact labours in India.
4.
Explain the psychological issues relating to the employment and measures to be
taken
to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL
RELATIONS
1.
Describe the new perspectives of 1990s. Discuss the implications of post
modernism
for employment relations. Explain the latest developments in HRM
for
industrial relations issues with suitable examples.
2.
Explain the historical perspective of Industrial relations in India. Discuss
the
issues
and challenges facing by the organisations related to industrial relations
in
an organisation you are familiar with.
3.
Explain the meaning, origin and growth of trade unions in India. Describe the
present
trade union scenario of an industrial area with which you are familiar.
What
are your suggestions for strengthing the trade unions in India.
4.
Define grievance and discuss the role of Human Resource department in
grievance
handling. Explain various approaches of grievance resolution, in your
opinion
which approach is most effective and why?
2.5 WAGES AND SALARY
ADMINISTRATION
1.
‘‘Indian managers are poorly paid compared to their counterparts abroad’’.
Examine
this statement and offer your comments on it with suitable evidences.
2.
‘‘Hard workers get poor wage where as the workers hardly work get high wage.’’
Do
you agree to this statement? Justify your stand with valid evidences.
3.
Do you agree that the objectives of collective bargaining are to reduce the
areas
of
conflict and to crate work atmosphere geared to productivity? Elucidate.
4.
“If selection and placement decisions are done effectively, an individual
performance
should not vary a great a deal; therefore, an incentive system is not
necessary”.
Dou you agree to this statement? Justify your view.
4
2.6 STRATEGIC
MANAGEMENT
1.
If strategic planning is essentially a program, can it display the degree of
adaptiveness
that 21st century
enterprises need? Would ‘strategic improvisation’
be
a plausible alternative? Explore the practical consequences of strategic
improvisation
for enterprise management.
2.
Select an Automobile industry in India, and evaluate its competitive
business
strategy using Porter’s five force model? What strategies can you
suggest
to convert the unattractive forces in to attractive ones?
3.
“Complementary mergers may result in each firm filling in the missing
pieces
of their firm with pieces from other firm” – Examine the validity of the
statement
in the Indian context with necessary examples.
4.
‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy
of disciplined and reliable performance’. Is it consequently impossible
for
an enterprise to be both innovative and disciplined? Investigate how
these
qualities can be combined.
2.7.1 E-COMMERCE
1.
Describe the current e-commerce scenario in India and explain the future
prospect
of e-commerce.
2.
Explain the characteristics of large companies that involve B2G and B2C
transactions
in their business, which require roboust, capable and scalable
electronic
commerce system.
3.
Visit the following sites:
www.olx.com
/ www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a.
For each site determine whether it is in the exposure stage, interaction stage,
ecommerce
stage
or e-business stage. Provide reasons for your answer.
b.
Determine whether each site is B2C, C2C, C2B or B2B and why.
c.
Critically discuss the process of setting up a free-standing website and
evaluate
the
potential of e-commerce for small business development in India.
4.
Consider the development of a portal for a Retailer shop. Discuss the various
technologies,
tools and components involved in designing the same.
2.7.2 BUSINESS
RESEARCH METHODS
1.
Below is the gist of an article from Business Week. After reading it
(a)
identify the broad problem area, (b) define the problem, and
(c)
explain how you would proceed further.
“While
Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of
the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality
problems include, among other things, water leaks and defective parts”.
2.
It is advantageous to develop a directional hypothesis whenever we are sure of
the
predicted direction. How will you justify this statement?
3.
If a control group is a part of an experimental design, one need not worry
about
controlling
other exogenous variables. –Discuss this statement.
4.
Whenever possible, it is advisable to use instruments that have already been
developed
and repeatedly used in published studies, rather than develop our own
instruments for our studies. Do you
agree? Discuss the reasons for your answer.
M.B.A.
MARKETING MANAGEMENT
SECOND
YEAR
Academic
Year 2017 – 2018
2.1 PRODUCT AND
SERVICES MARKETING
1.
“Every service needs a product and every product needs a service” comment.
2.
Assume you are a team member of the marketing research department of a low
cost
domestic airline. Your manager has asked you to evaluate the service
quality
of the airline. How would you go about It.? What service quality
dimensions
would you use to evaluate the same?
3.
Assume you are the marketing manager of a company manufacturing fully
automatic
washing machines. What product support services would you provide
to
the customer to have competitive advantage?
4.
Customer waiting can be managed only by operations management’. Do you
agree
with the statement? Justify your answer giving suitable examples.
2.2 MARKETING
RESEARCH
1.
Marketing Research has been suggested as a training ground for advancement in
the
firm. Do you agree with this or do you feel that researchers should stay within
their
specialty?
2.
Assume you wish to determine whether men are brand-conscious when they are
shopping
for suits. How could this question be studied using the observation
method?
Using the questionnaire method?
3.
Mr. Puneeth is running a FMCG production company which has market nationality
for
the past 50 years. As it reaches maturing stage in its product life cycle, it
has
planned
to diversify its market from FMCG to Yarn exports. As a Chief Executive
Officer
of the company how will you do marketing research for this new business to
find
out the market potential?
4.
Mr. Adithya, the Managing Director of ANC Limited has given a task to Mr.
Sarath,
the
R & D Manager to conduct a customer satisfaction survey for their brand of
shampoo
among general public in major cities of Tamil Nadu. He has done the
customer
satisfaction survey for the past six months. Now, Mr. Sarath has to
prepare
the research report of his study. Assist Mr. Sarath in preparing the report
considering
data and other necessary details for your own.
2.3 CONSUMER
BEHAVIOUR
1.
Consumer protection is an important issue. What areas of consumer behavior
appear
to be most in need of increased regulation and / or consumer
education?
2.
Assume that you are a marketing officer for a large furniture retailer. Prepare
a
marketing
program that would be successful in reaching consumers in the
25-34
age groups.
3.
Assume that a soft-drink marketer wanted to increase penetration in the
Hispanic
market. Prepare a set of recommendations for doing so.
4.
Assume that a French manufacturer of women’s apparel is seeking to expand
markets
by exporting to Canada. What marketing program should be
recommended
for maximum effectiveness?
3
2.4 RURAL MARKETING
1.
Discuss the important dimension of the rural market demographics and their
implications
for marketers of consumer doubles.
2.
Explain the important communication concept relevant to the rural markets
what
is the significance of usage of symbols and principle, colour and music and
rural
marketing communication.
3.
Looking at the profile of the rural consumers on Indian today. What are the key
challenges
passed for Indian marketers in the rural marketing segments?
4.
As the product manager of an established consumer goods company, how would
you
handle the menace of spurious brands in the rural markets?
2.5 SALES AND
DISTRIBUTION MANAGEMENT
1.
Write an essay on wholesaling? Explain the different marketing functions
performed
by wholesaler-distributors for manufacturers with the help of suitable
examples.
2.
What is the purpose of Sales Organization? What steps will you take for setting
up
a Sales Organization? Explain with the help of suitable examples.
3.
What are the different sources of Sales Force Recruits? Illustrate with the
help of
suitable
examples.
4.
What special distribution challenges exist in India? What is the best way for
foreign
companies to deal with these challenges? Explain
2.6 STRATEGIC
MANAGEMENT
1.
If strategic planning is essentially a program, can it display the degree of
adaptiveness
that 21st century
enterprises need? Would ‘strategic
improvisation’
be a plausible alternative? Explore the practical consequences of
strategic
improvisation for enterprise management.
2.
Select an Automobile industry in India, and evaluate its competitive
business
strategy using Porter’s five force model? What strategies can you
suggest
to convert the unattractive forces in to attractive ones?
3.
“Complementary mergers may result in each firm filling in the missing pieces
of
their firm with pieces from other firm.” – Examine the validity of the
statement
in the Indian context with necessary examples.
4.
‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy
of disciplined and reliable performance’. Is it consequently impossible
for
an enterprise to be both innovative and disciplined? Investigate how
these
qualities can be combined.
4
2.7.1 E-COMMERCE
1.
Describe the current e-commerce scenario in India and explain the future
prospect
of e-commerce.
2.
Explain the characteristics of large companies that involve B2G and B2C
transactions
in their business, which require roboust, capable and scalable
electgronic
commerce system.
3.
Visit the following sites:
www.olx.com
/ www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a.
For each site determine whether it is in the exposure stage, interaction
stage,
e-commerce stage or e-business stage. Provide reasons for your answer.
b.
Determine whether each site is B2C, C2C, C2B or B2B and why.
c.
Critically discuss the process of setting up a free-standing website and
evaluate
the potential of e-commerce for small business development in India.
4.
Consider the development of a portal for a Retailer shop. Discuss the various
technologies,
tools and components involved in designing the same.
2.7.2 BUSINESS
RESEARCH METHODS
1.
Below is the gist of an article from Business Week. After reading it
(a)
identify the broad problem area,
(b)
define the problem, and
(c)
explain how you would proceed further.
“While
Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of
the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality
problems include, among other things, water leaks and defective parts”.
2.
It is advantageous to develop a directional hypothesis whenever we are sure of
the
predicted direction. How will you justify this statement?
3.
If a control group is a part of an experimental design, one need not worry
about
controlling
other exogenous variables. Discuss this statement
4.
Whenever possible, it is advisable to use instruments that have already been
developed
and repeatedly used in published studies, rather than develop our
own
instruments for our studies. Do you agree? Discuss the reasons for your
answer.
M.B.A.
FINANCIAL MANAGEMENT
SECOND
YEAR
Academic Year 2017 –
2018
2.1 MANAGEMENT OF
FINANCIAL SERVICES
1.
Discuss the present state of the Insurance in India and outline causes for
their
high
growth.
2.
Discuss elaborately the role and the progress of commercial banks in the
industrial
financing of this country.
3.
Explain the role of venture capital in the overall economy and how the
venturecapital
industry
actually works as a whole and also discuss some of the biggest
successes
and failures of venture capital.
4.
What do you understand by Credit Rating? Go to any financial institution , get
your
credit rating and share your experience.
2.2 INTERNATIONAL
FINANCE
1.
The international financial environment has become very volatile.’ – Do you
agree?
Discuss it by taking into account all relevant factors.
2.
Do you know the foreign exchange rates fluctuate? How do these fluctuations
affect
us? What can be done to minimize these fluctuations?
3.
Discuss the international monetary system, why did the international monetary
system
move from a fixed exchange rate system to floating exchange rate
system?
What has been its impact?
4.
The responsibilities of the foreign banks in the export finance area have today
increased
tremendously as compared to earlier years of 20th
Century comment.
2.3 DERIVATIVES
MANAGEMENT
1.
Cipla has a market price of Rs.890. The volatility on the share is 0.32; the
riskfree
interest
rate is 5 percent. What would be the price of the call with a strike
price
of Rs.880, if the expiry date is 20 days ahead? Assume there has not been
any
dividend announcement.
2.
You are given three call options on a stock at exercise price (k) of Rs 40,
Rs.45 and
Rs.50
with the expiration date in 3 month and the premium of Rs.4, Rs.2 and Rs.1
respectively.
Show how the call options can be used to create a butterfly spread.
Construct
a table with different market prices and show how profit changes with
stock
price ranging from Rs 30 to Rs 60 for a butterfly spread.
3.
You are a portfolio manager who has just been exposed to the possibilities of
stock
index futures. Respond to the following situations.
(a)
Assume that you have the resources to buy and hold the stocks in the
S&P
500. You are given the following data. (Assume that today is January 1)
i)
Level of the S & P 500 index = 258.90
ii)
June S&P 500 futures contract = 260.15
iii)
Annualized Rate on T. Bill expiring June 26 (expiration date) = 6%
iv)
Annualized Dividend yield on S&P 500 stocks = 3%
v)
Assume that dividends are paid out continuously over the year. Is there
potential
for arbitrage? How would you go about setting up the arbitrage?
3
(b)
Assume now that you are known for your stock selection skills. You have
10,000
shares of Texaco in your portfolio (now selling for 38) and are
extremely
worried about the direction of the market until June. You would
like
to protect yourself against market risk by using the December S&P 500
futures
contract (which is at 260.15). If Texaco's beta is 0.8, how would you
go
about creating this protection?
4.
What are various types of derivative instruments traded at NSE? What are
various
products available for trading in Futures and Options segment at NSE?
2.4 RISK MANAGEMENT
AND INSURANCE
1.
You are the newly appointed Risk Manager within an organisation and have
noted
that there is no written risk management philosophy or statement in
place.
Advise the Board of the advantages of adopting a risk document,
describing
the elements that should be referenced within it.
2.
You are the Internal Audit Manager within an organisation. At a recent Board
meeting,
you were asked to prepare for an internal audit of the risk management
process.
(a)
State the aim of an Internal Audit team as defined by the Institute of Internal
Auditors
(IIA).
(b)
Explain the role and assurances that the internal audit has to provide in
relation
to risk management.
(c)
Explain how the responsibilities of the internal audit function differ from
those
of the risk management committee.
3.
Discuss the need and growing importance of Liability insurance policies in
India
quoting
relevant examples with specific reference to Professional indemnity
liability
policy in the backdrop of the recent corporate scams.
4.
“Claims handling requires specialized skills.” Do you agree? What makes
insurance
claims processing difficult and complicated and unpleasant especially
in
general insurance. Refer to the relevant IRDA guidelines for speedy settlement
of
claims.
2.5 INVESTMENT,
SECURITY AND PORTFOLIO MANAGEMENT
1.
Cite recent examples of political, social, or economic events (market risk)
that
have
excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead
or plummet sharply.
2.
“Public issue of securities through prospectus is not only most popular but
also
the
best method of raising fresh capital.” – Critically evaluate.
3.
‘Stock market indices are the barometers of the stock market.’ – Discuss.
4.
Technical analysts believe that one can use past price changes to predict
future
price
changes. How do you justify this belief?
2.6 STRATEGIC
MANAGEMENT
1.
If strategic planning is essentially a program, can it display the degree of
adaptiveness
that 21st Century
enterprises need? Would ‘strategic
improvisation’
be a plausible alternative? Explore the practical
consequences
of strategic improvisation for enterprise management.
4
2.
Select an Automobile industry in India, and evaluate its competitive
business
strategy using Porter’s five force model? What strategies can you
suggest
to convert the unattractive forces in to attractive ones?
3.
“Complementary mergers may result in each firm filling in the missing
pieces
of their firm with pieces from other firm” – Examine the validity of the
statement
in the Indian context with necessary examples.
4.
‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy
of disciplined and reliable performance’. Is it consequently impossible
for
an enterprise to be both innovative and disciplined? Investigate how
these
qualities can be combined.
2.7.1 E-COMMERCE
1.
Describe the current e-commerce scenario in India and explain the future
prospect
of e-commerce.
2.
Explain the characteristics of large companies that involve B2G and B2C
transactions
in their business, which require roboust, capable and scalable
electgronic
commerce system.
3.
Visit the following sites:
www.olx.com
/www.labour.tn.gov.in/www.clicks.co.za/www.digitalplanet.co.za
a.
For each site determine whether it is in the exposure stage, interaction stage,
e-commerce
stage or e-business stage. Provide reasons for your answer.
b.
Determine whether each site is B2C, C2C, C2B or B2B and why.
c.
Critically discuss the process of setting up a free-standing website and
evaluate
the potential of e-commerce for small business development in
India.
4.
Consider the development of a portal for a Retailer shop. Discuss the various
technologies,
tools and components involved in designing the same..
2.7.2 BUSINESS
RESEARCH METHODS
1.
Below is the gist of an article from Business Week. After reading it
(a)
identify the broad problem area,
(b)
define the problem, and
(c)
explain how you would proceed further.
While
Chrysler‘s minivans, pickups, and sport utility vehicles take a big share of
the
truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality
problems include, among other things, water leaks and defective parts.
2.
It is advantageous to develop a directional hypothesis whenever we are sure of
the
predicted direction. How will you justify this statement?
3.
If a control group is a part of an experimental design, one need not worry
about
controlling
other exogenous variables. Discuss this statement
4.
Whenever possible, it is advisable to use instruments that have already been
developed
and repeatedly used in published studies, rather than develop our
own
instruments for our studies. Do you agree? Discuss the reasons for your
answer.
ANNAMALAI UNIVERSITY MBA FIRST
YEAR AND SECOND YEAR ASSIGNMENT ANSWER SHEETS PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP:
+91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
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