Ajeenkya DY Patil University MBA CASE STUDY ANSWERS PROVIDED WHATSAPP 91 9924764558

 Ajeenkya DY Patil University MBA CASE STUDY ANSWERS PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

CASE STUDIES:

1).Case Study: Please read the case and answer all the questions given at the end. 

The Flood:

 In October 2014, cyclone Hudhud hit the coastal town of Vishakhapatnam and also the 

Coastal Packing Company there. Many employees’ homes were devastated, and many left the 

town for good. The company found that they had to hire almost, thirty, completely new crew, ten 

for each shift. The problem was that the “old-timers “had known their jobs so well that no one 

ever bothered to draw up job descriptions for them. When about 30 new employees began 

taking up their places, there was a general confusion about what they should do and how they 

should do it. 

The cyclone news quickly became old news for the company’s customers who were spread 

throughout the country; they were looking for packing material, not excuses. Karan Naidu, the 

firm’s Managing Director, was at his wits’ end. He was now with 30 new employees, 10 old 

timers and 2 of his original factory supervisors Kumar and Rahul. Productivity with the new 

crew was below 65 % of pre-cyclone days and there was an increase of 15% in total raw 

material scrap waste generated. 

 Mr. Karan decided to meet with Prof Prathap Rao, a consultant from the local university’s 

business school. The consultant immediately had the old-timers fill out a job questionnaire that 

listed all their duties. Arguments ensued almost at once. Karan and both supervisors understood 

that the old-timers were exaggerating to make themselves look more important. The old-timers 

however insisted that the lists faithfully reflected their duties. Meanwhile the customers were 

demanding for their order deliveries. 

 The production cycle was spread along three shifts of seven hours each. Each shift had an 

average of twelve to thirteen workers. The consultant observed that the new workers were 

undergoing on-job training by the two supervisors, who shared the shift, with the old-timers 

who were available in each shifts. The old timers were impatient and rough with the new crew 

and there was wide spread complaint from the old-timers that the new crew was dead-load, as it 

slowed down production and negatively influenced incentive earnings. 

Note for the students:

 Imagine that you are the consultant that Coastal packagings have selected to identify 

and rectify the problems that are evident from the case. You are required to study the 

details of the case in order to identify the causative factors of the existing problem 

and provide managerial solutions for the same. Your understanding of the nuances 

HRM will be assessed from your answers to the questions that follow. 

Questions: 

 1). Identify the elements of a sound HR management practice that was missing in the 

administration of the company, which led to the current problem? 

 2).As the consultant, provide a blue-print of what needs to be sequentially 

implemented in order to bring the situation back to normalcy? 

 3).What are your recommendations for maintaining optimum competency and job 

satisfaction of the workforce in, once normalcy has been restored?

You are a research executive with the University offering a number of 

postgraduate courses like M.Com, MCA and MBA. Though any kind of 

educational qualification enhances one's personality, still you believe that 

the two-year MBA program or fooled by the University has a slow and steady impact on the personality development (especially in terms of 

introvert/ extrovert) of the students.

a. what is the recommended research design? Justify your selection

b. what would be the variables under study

c. Formulate hypothesis and what will be the population under study