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Examination Paper of Supply Chain Management
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Supply Chain Management
Section A: Objective Type & Short Questions (30 Marks)
This section consists of Multiple Choi ce & Short Notes type questions.
Answer all the questions.
Part One carries 1 mark each & Part Two carries 2 marks each.
Part One:
Multiple Choices:
1. When demand is steady, the cycle inventory for a given lot size (Q) is given by_____
a. Q/4
b. Q/8
c. Q/6
d. Q/2
2. There are two firms „x‟ and „y‟ located on a line of distance demand(0-1) at „a‟ and „b‟
respectively, the customers are uniformly located on the line, on keeping the fact of splitting of
market, the demand of firm „x‟ will be given by,
a. (a+b)/2
b. a+(1-b-a)/2
c. (1+b-a)/2
d. a+(a-b)/2
3. Push process in supply chain analysis is also called_______
a. Speculative process
b. Manufacturing process
c. Supplying process
d. Demand process
4. If the Throughput be „d‟ and the flow time be „t‟ then the Inventory „I‟ is given by______
a. I *d=t
b. I=t+d
c. d=I*t
d. I =d*t
5. Forecasting method is_______
a. Time series
b. causal
c. Qualitative
d. All the above
6. Component of order cost include:
a. Handling cost
Examination Paper of Supply Chain Management
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IIBM Institute of Business Management
b. Occupancy cost
c. Receiving costs
d. Miscellaneous costs
7. How many distinct types of MRO inventory are there:
a. One
b. Four
c. Three
d. Two
8. Supply chain driver is________
a. Inventory
b. Return ability
c. Fulfillment
d. All of above
9. SRM stands for________
a. Strategic Relationship Management
b. Supply Return ability Management
c. Supplier Relationship Management
d. None of the above
10. Discount factor equals to, where k is the rate of return.
a. 1/1+k
b. 2/1+k
c. 1/1-k
d. 1/2+k
Part Two:
1. Explain “zone of strategic fit”.
2. Explain “scope of strategic fit”.
3. What do you understand by “stimulation forecasting method”?
4. Write a note on “obsolescence (or spoilage) cost”.
5. Define “square law” in safety inventory of supply chain management.
6. What does the word “postponement” signifies in supply chain?
7. What do you understand by the term “tailored sourcing”?
8. Explain the term “outsourcing”.
9. Write a note on “threshold contracts” for increasing agent efforts.
10. What is “dynamic pricing”?
END OF SECTION A
Examination Paper of Supply Chain Management
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IIBM Institute of Business Management
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
Orion is a global co. That sells copiers. Orion currently sells 10 variants of a copier, with all inventory
kept in finished-goods form. The primary component that differentiates the copiers is the printing
subassembly. An idea being discussed is to introduce commonality in the printing subassembly so
that final assembly can be postponed and inventories kept in component form. Currently, each copier
costs $1,000 in terms of components. Introducing commonality in the print subassembly will increase
component cost to$1.025.One of the 10 variants represents 80 percent of the total demand. Weekly
demand for this variant is normally distributed ,with a mean of 1,000 and a standard deviation of
200.Each of the remaining nine variants has a weekly demand of 28 with a standard deviation of
20.Orion aims to provide a 95per level of services .Replacement lead time for components is four
weeks. Copier assembly can be implemented in a matter of hours. Orion manages all inventories
using a continuous review policy and uses a holding cost of 20 percent.
1. How much safety inventory of each variant must Orion keep without component commonality?
What are the annual holding costs?
2. How much safety inventory must be kept in component form if Orion uses common components
for all variants? What is the annual holding cost? What is the increase in component cost using
commonality? Is commonality justified across all variants?
3. At what cost of commonality will complete commonality be justified?
4. At what cost of commonality will commonality across the low-volume variants be justified?
Caselet 2
An electronic manufacturer has outsourced production of its latest MP3 player to a contract
manufacturer in Asia. Demand for the players has exceeded all expectations whereas the contract
manufacturers sell three types of players- a 40-GB player, a 20-GB player, 6-GB player. For the
upcoming holiday season, the demand forecast for the 40-GB player is normally distributed, with a
mean of 20,000and a standard deviation Dard deviation of 11,000, and the demand forecast for the 6-
sGB player has a mean of 80,000 and a standard deviation of 16,000. The 40-GB player has a sale
price of $200, a production cost of $100, and a salvage value of $80 .The 20-GB player has a price of
$150, a production cost of $70, and a salvage value of $50.
1. How many units of each type of player should the electronics manufacturer order if there are no
capacity constraints?
2. How many times of each type of player should the electronics manufacturer order if the available
is 140,000? What is the expected profit?
END OF SECTION B
Examination Paper of Supply Chain Management
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IIBM Institute of Business Management
Section C: Applied Theory (30 marks)
This section consists of Long Questions.
Answer all the questions.
Each question carries 15 marks.
Detailed information should form the part of your answer (Word limit 150 to 200 words).
1. Consider two products with the same margin carried by a retail store. Any leftover units of one
product are worthless. Leftover units of the other product can be sold to outlet stores. Which
product should have a higher level of availability? Why?
2. McMaster-Carr sells maintenance, repair, and operations equipment from five warehouses in the
United States. W.W. Grainger sells products from more than 350 retail locations, supported by
several warehouses. In both cases, customers place orders using the Web or on the phone. Discuss
the pros and cons of the two strategies.
END OF SECTION C
Examination Paper of Supply Chain Management
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IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Statistical Quality Control
Section A: Objective Type & Short Questions (30 Marks)
This section consists of Multiple c hoice & Short Note type questions.
Answer all the questions.
Part One carries 1 mark each & Part Two carries 4 marks each.
Part One:
Multiple choices:
1. If in a hall there are 18 persons then how many handshakes are possible.
a. 18*18
b. 18*17/2
c. 18*17
d. None
2. If the number of trials be „n‟ and the probability of occurrence be „p‟ then the standard
deviation with respect to np, is given by?
a. (np)
1/2
b. (np(1-p))
1/2
c. (np)
1/4
d. (np(1-p))
1/4
3. For a biased coin the probability of occurrence of head is 0.4 ,if the coin is tossed twice then
the probability of occurrence of at least one head will be:
a. 0.76
b. 0.48
c. 0.64
d. 0.16
4. Factorial of 5 equals__________
a. 60
b. 120
c. 24
d. 5
5. Combinatory of (4,2) equals_______
a. 12
b. 8
c. 6
d. None
6. “Economic Control of Quality of Manufactured Product‟, a book by Walter A Shewhart in
a. 1931
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IIBM Institute of Business Management
b. 1941
c. 1930
d. 1956
7. Quality is judged by___________
a. Retailer
b. Government
c. Customer
d. Hole seller
8. A run chart is a special chart of______
a. Pie chart
b. Line chart
c. R chart
d. C chart
9. Universes may differ_____
a. In average
b. In above average
c. At higher level
d. All of the above
10. ASQC and ANSI began in
a. 1956
b. 1976
c. 1978
d. 1960
Part Two:
1. Differentiate between „defect‟ and „defective‟.
2. Explain the need of „short method‟.
3. What does „Tchebycheff‟s inequality theorem‟ say?
4. Explain the usability of „stochastic limit‟.
5. Write a note on „Cause and Effect‟ diagram.
END OF SECTION A
Section B: Caselets (40 marks)
This section consists of Caselets.
Answer all the questions.
Each caselet carries 20 marks.
Detailed information should form the part of your answer (Word limit 200 to 250 words).
Examination Paper of Supply Chain Management
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IIBM Institute of Business Management
Caselet 1
ADAPTABILITY IN ACTION: A CASE OF RSL
Rajasthan Synthetics Ltd. (RSL) was established in the year 1994 at Bhilwara, Rajasthan to
manufacture synthetic yarn with a licensed capacity of 29,000 spindles. Manish Kumar, a Harvard
Business School graduate, established RSL with 8% equity participation from Itochu Corporation
Japan to manufacture synthetic yarn for shirting, a promising business at that time. The demise of the
NTC textile mills was fresh in the minds of the promoters and therefore, state of the art technology
imported from U.K., Germany, Japan and France was used in the manufacturing facility. By the time
the company started manufacturing yarn the competition in shirting yarn had become fierce and the
returns had diminished. The company incurred losses in the first four years of its operations and the
management was looking for opportunities to turn things around. The manufacturing plant started
functioning with an installed capacity of 26,000 spindles, a small unit considering yarnmanufacturing
industry, in the year 1996 to manufacture synthetic yarn for shirting only. Initially, the
major fabric manufactures of India such as Raymonds, Donear, Grasim, Amartex, Siyaram, Pantaloon
and Arviva were the main customers of the company and the total produce of the company was sold
within the domestic market. These fabric manufactures used to import the premium quality yarn
before RSL started supplying the yarn to them. The company in the first year of its operations
realized that shirting yarn was one of the fiercely competitive products and the company with its high
interest liability was unlikely to earn the desired profits. Also, the company had a narrow product mix
limited to only two more blow room lines were installed in the first quarter of 1997. The addition of
two blow room lines helped RSL to manufacture four different types of yarns at the same time.
Utilizing this added flexibility, RSL began manufacturing yarn for suitings.Since the suiting yarn was
providing better returns, the company was keen to increase manufacturing of suiting yarn but was
hampered by the two for one doubling (TFO) facility, which was limited to only 40% of the total
produce. To remove this bottleneck, 12 more TFO machines were added to the existing 8 TFO
machines. The addition of these machines increased the doubling capacity to 70% of the production
providing additional product mix flexibility to the company. This enabled the company to
manufacture yarn to cater to the requirements of suiting, industrial fabric and carpet manufacturers. In
the initial years of its operations, RSL realized that the promises made by the Government of
Rajasthan to provide uninterrupted power supply of the required quality (stable voltage and
frequency) and ample quantity of water were unlikely to be met through the public distribution
system. The voltage and frequency of electric power provided through the public distribution system
were erratic and frequent announced and unannounced power cuts stopped production on a regular
basis. In these circumstances, meeting quality requirements of the customers and adhering to delivery
schedules was a herculean task. To ensure smooth and uninterrupted operations RSL installed inhouse
power generation facility of 4 megawatts capacity and dug 10 tube-wells.RSL faced stiff
competition in the domestic market from Gujarat Spinning and Weaving Mills, Surat, Rajasthan
Textile Mills, Bhawani Mandi, Charan Spinning Mills, Salem and Indorama Synthetics Ltd.,
Pithampur in all their product categories and the returns were low. In order to combat stiff
competition in the domestic market and improve returns the company started developing export
markets for their products in the year 1998. Initially, RSL started exporting carpet yarn to Belgium
and till 2001; carpet yarn formed the major component of their exports. A trade agreement was signed
with Fibratex Corporation, Switzerland to share profits equally for expanding their overseas
operations. During the same period, RSL continued to scout for new export markets and was
successful in entering top-of-the-line fancy for premium fashion fabric manufactures of international
repute like Mango and Zara. Rajasthan Synthetics Ltd. also exported fancy yarn to a number of fabric
manufacturers located in Italy, France, England, Spain and Portugal. Yarn manufacturers from
Indonesia, Korea and Taiwan gave stiff competition to RSL when it entered the international market.
The companies from South Asian countries had a major cost advantage over RSL because of cheap,
uninterrupted availability of power and high labour productivity. Currencies had been sharply
devalued during the South Asian financial crisis, which rendered the products manufactured by these
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IIBM Institute of Business Management
companies still cheaper in international markets. Despite all these disadvantages, RSL was able to
gain a foothold through constant adaption of their products according to the customer requirements in
the highly quality conscious international yarn market and was exporting 95% of its total produce by
the beginning of the year 2002.
Rajasthan Synthetics Ltd. had fine-tuned its distribution channels according to the type of markets
and size of orders from the customers. In line with this policy the export to Middle East, Far East and
Turkey was carried out through agents. Similarly, low volume export of fancy yarn requirements was
also catered through agents. While dealing with importers directly, RSL strictly followed the policy
of exports against confirmed Letter of Credits only. The company directly exported to important
clients in Belgium, England and France. The domestic market was also served through an agency
system. Rajasthan Synthetics Ltd. considered inventories as an unnecessary waste and kept minimum
possible inventories while ensuring required level of service. To ensure that the inventories were held
to a minimum, the manufacturing plan consisted of 60 to 70% against customer orders, 30 to 40%
against anticipated sales and 2% capacity was reserved for new product development. A Strategic
Management Committee (SMC) consisting of MD, CEO, GM (marketing) and GM (technical)
reviewed the production plan of the manufacturing plant on quarterly basis. The SMC also developed
the plans for profitability, product mix and cost minimization. Delivering high-quality products and
meeting delivery commitments for every shipment were essential pre-requisites to be successful in the
global market place. The company had understood this very early and to ensure that the products
manufactured by RSL met the stringent quality requirements of its international customers, the
company had developed a full-fledged testing laboratory equipped with ultra modern testing
machines like User Tester-3 and Classifault. The company had stringent quality testing checks at
every stage of tarn production right from mixing of fiber to packing of finished cones. Its in-house
Research and Development and Statistical Quality Control (SQC) divisions ensured consistent
technical specifications with the help of sophisticated state-of-the-art machines. A team of
professionally qualified and experienced personnel to ensure that the yarn manufactured by the
company was in line with international standards backed the company. The company continuously
upgraded its product mix and at the same time, new products developed by in-house research and
development department were added to the product mix form time to time. RSL‟s management was
quick to analyze the potential of these in-house developments and followed a flexible approach in
determining the level of value addition. The company had developed a new yarn recently and was
selling it under the Rajtang brand name. This new yarn was stretchable in three dimensions, absorbed
moisture quickly, was soft and silky and fitted the body. This yarn was extracted from natural
products and being body-friendly, was in great demand in international markets. Looking at the
higher value addition possibilities RSL decided to forward integrate and started manufacturing fabric,
using Rajtang and provided ready-made garments like swimming suit, tracksuit, undergarments, tops,
slacks and kids dresses. The ready-made dresses from the fabric were being manufactured on the
specifications and designs of RSL. The management decided to market these products under the
brand name “Wear-it” through Wearwell Garments Pvt. Ltd., an associate company of RSL, to ensure
that RSL did not lose its focus. The Managing Director of RSL felt that continuous adaptability to
market requirements through a flexible approach, cost cutting in every sphere of operations and team
approach to management had taken them ahead. However, RSL had become highly dependent on the
volatile export market and if it was not able to retain the international market it would have to reestablish
itself in the domestic market, which was not an easy task.
1. What marketing strategy should RSL adopt to remain competitive in the international market?
2. Has the company taken the right decision to forward integrate and enter into the highly volatile
garment market?
Caselet 2
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IIBM Institute of Business Management
Popular mythology in the United States likes to refer to pre-World War II Japan as a somewhat
backward industrial power that produced and exported mostly trinkets and small items of dubious
quality bought by Americans impoverished by the Great Depression. Few bring up the fact that, prior
to the Pearl Harbor attack, Japan had conquered what are now Korea, Manchuria, Taiwan, and a large
portion of China, Vietnam, and Thailand; and by the end of 1942 Japan had extended its empire to
include Burma, the Philippines, Indonesia, Malaysia, Thailand, Cambodia, New Guinea, plus many
strings of islands in the eastern Pacific Ocean. Its navy had moved a large armada of worships 4,000
miles across the Pacific Ocean, in secret and in silence, to attack Pearl Harbor and then returned
safely home. Manufacturers capable of producing only low-grade goods don‟t accomplish such feats.
High-quality standards for military hardware, however, did not extend to civilian and export goods,
which received very low priority during the war years. Thus the perception in the United States for a
long time before and then immediately after the war had nothing to do with some inherent character
flaw in Japanese culture or industrial capability. It had everything to do with Japan‟s national
priorities and the availability of funds and material. Following Japan‟s surrender in 1945, General
MacArthur was given the task of rebuilding the Japanese economy on a peaceful footing. As part of
that effort an assessment of damage was to be conducted and a national census was planned for 1950.
Deming was asked in 1947 to go to Japan and assist in that effort. As a result of his association with
Shewhart and quality training, he was contacted by representatives from the Union of Japanese
Scientists and Engineers (JUSE), and in 1950, Deming delivered his now famous series of lectures on
quality control. His message to top industry leaders, whom he demanded to attend, and to JUSE was
that Japan had to change its image in the United States and throughout the world. He declared that it
could not succeed as an exporter of poor quality and argued that the tools of statistical quality control
could help solve many quality problems. Having seen their country devastated by the war, industry
and government leaders were eager to learn the new methods and to speed economic recovery.
Experience was to prove to Deming and others that, without the understanding, respect, and support
of management, no group of tools alone could sustain a long-term quality improvement effort.
1. How could have the SQC approach, been useful in solving the immediate problems of Japan?
2. If you were among one of the management members, what would have been your first insight?
END OF SECTION B
Section C: Practical Problems (30 marks)
This section consists of Long Questions.
Answer all the questions.
Each question carries 15 marks.
1. A sample of 30 is to be selected from a lot of 200 articles. How many different samples are
possible?
2. In Dodge‟s CSP-1, it is desired to apply sampling inspection to 1 piece out of every 15 and to
maintain an AOQL of 2%. What should be the value of i?
S-2-300813
END OF SECTION C
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 1
IIBM Institute of Business Management
Examination Paper MM. 100
Digital Marketing Professional
Guidelines for paper
Total No. of Question is 100.
The minimum passing mark is 40%.
Each Question carries 1 mark.
Answer all the Questions.
Multiple Choices:
1. The First Form of Mass-Media advertising was born in_______
a) 17th Century
b) 18th Century
c) 20th Century
d) 19th Century
2. Which one is the new and latest force of the advertising?
a) Radio
b) Internet
c) Newspaper
d) Television
3. Printing press, radio, television and internet are all examples of:
a) Major breakthroughs in technology
b) Digital Marketing
c) Global communication
d) None of these
4. ARPA Stand for_____________
a) Advanced report project agency
b) Advanced research project agency
c) Advanced report packet agency
d) None of these
5. The conversion of an analogue signal to a digital format is called__________
a) Decoding
b) Embedded Format
c) Emoticons
d) Encoding
6. What is the full form of W3C?
a) World Wild Web computer
b) World Wide Web consortium
c) World West Web computer
d) World Wide Web communicated
7. Advertising that is targeted to the content on the web page being viewed by a user at that specific time
is called______
a) Contextual Advertising
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 2
b) Content Advertising
c) Conversion Advertising
d) Commission Advertising
8. Which of the following is not come under Four Ps of product?
a) Place
b) People
c) Price
d) Promotion
9. Search engine optimization (SEO) is related to_________
a) Promotion
b) Process
c) Product
d) None of these
10. “Small opportunities are after the beginning of great enterprise” is written by_________
a) Kathy Ireland
b) Jeff Bezos
c) Demosthenes
d) All of the above
11. Making sure everything works the way, it should before you let it out is known as___________
a) Designing
b) Testing
c) Planning
d) Developing
12. Every website on the Internet has a unique address is called_________
a) Domain Name
b) Numeric address
c) IP address
d) All of the above
13. Which of the following is most common and cheapest form of hosting?
a) Virtual dedicated hosting
b) Shared hosting
c) Dedicated hosting
d) Cloud-based hosting
14. Write down the full name of SERP_______
15. In the header section of the code on each of your web pages known as_______
a) Link
b) Body
c) Tag
d) Title
16. Which type of links are reside on pages that do not belong to your domain?
a) External
b) Internal
c) Internal/External
d) None of these
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IIBM Institute of Business Management 3
17. IAB Stand for_________
18. A page with no meaningful content that is full of ads and the webmaster makes money from if someone
Clicks on them is called_________
a) Cloaking
b) Doorway page
c) Spam page
d) Interlinking
19. What is the second method of page Tagging?
a) Process
b) Developing
c) Designing
d) None of these
20. Every Transaction your web server makes is recorded in:
a) User file
b) Log file
c) Page tags
d) All of these
21. What is the full form of KPI________
a) Key process indicator
b) Key present indicator
c) Key performance indicator
d) Key Prospective identity
22. Which version produces the best result when two different version running of an ads or a page and
measuring the result to identity?
a) Testing
b) Tweaking
c) Investing
d) A/B split testing
23. Putting the theory into practice means:
a) Taking intelligence gleaned
b) Taking advertising creative
c) Taking Decisive action
d) Taking measurable action
24. “The new information technology internet and e-mail have practically eliminated the physical costs of
communication” said by________
a) Sims Jenkins
b) Signal vs noise
c) Matt Lindermann
d) Peter Drucker
25. Which marketing is the most powerful element in your digital marketing toolbox?
a) Digital Marketing
b) Direct Marketing
c) E-mail Marketing
d) Personal Marketing
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IIBM Institute of Business Management 4
26. Fusion of marketing savvy and imagination copy is related to_________
a) Promotional Marketing
b) E-mail Marketing
c) Digital Marketing
d) None of these
27. Write down the full name of CAN-SPAM act________
28. Software and service that allow users to come together online and exchange, discuss, communication in
any form of social interaction is:
a) Social Paradigm
b) User Interface
c) E-mail
d) Social Media
29. The main problem with A/B split Testing is that ___________
a) You can use it to test variances of a single page element at a time
b) Double page element at a time
c) More than 2 page element at a time
d) All of the above
30. Personal interaction, creating, exchanging and sharing they all are different form of__________
a) Social Book marketing
b) Social media
c) Social paradigm
d) None of these
31. Which of the following is social media submission site?
a) www.digg.com
b) www.reddit.com
c) www.stumbleupon.com
d) All of the above
32. A series of digital media files (Audio or video) distributed over the internet is known as________
a) Blogs
b) Podcasts
c) Micro Blogging
d) Wikis
33. What is the essentially a short-message broadcast service that lets people keep people up to data via
short, public text posts upto 140 characters?
a) Facebook
b) SMS
c) Twitter
d) Linkedln
34. Online collection of web pages that are literally open for anyone to create, edit, discuss, comment on
and generally contribute to is:
a) Micro Blogging
b) Social media dash board
c) Wikis
d) None of these
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IIBM Institute of Business Management 5
35. In which year the Chartered Institute of Public relation is define online PR (Public Relation) relations?
a) 2009
b) 2008
c) 2007
d) 2006
36. The process whereby a brand site, attracts customers by recording a third party for promoting their
Products and driving converting traffic website is called_________
a) Digital Marketing
b) Affiliate Marketing
c) E-mail Marketing
d) Strategic partnership
37. _______ the amount paid by an advertising for a click on their sponsored search listing.
a) Cost per action
b) Cost per acquisition
c) Cost per click
d) Cost per mille
38. The consumer performs the desired action on the merchant’s site, and a small piece of embedded code
on the merchant’s site inform the___________
a) Affiliate Marketing
b) Affiliate Network
c) Affiliate Site
d) None of these
39. Online Advertising content that appears over the top of the web page is called_________
a) Organic search results
b) Overlay
c) Opt-out
d) Opt-in
40. A computer file format that compresses audio files up to a factor of 12 from a wav file is known
as_________
a) MP3
b) MISSAN
c) MPEG
d) MPU
41. ___________ is a set of practices that enable organizations to communicate and engage with their
audience in an interactive and relevant manner through any mobile device or network.
a) Mobile Marketing
b) E-mail Marketing
c) Digital Marketing
d) All of the above
42. Which Advertising is now recognized as an opportunity for brands, advertisers and publishers to
engage consumers in a targeted and contextual manner?
a) Radio advertising
b) News paper advertising
c) Mobile advertising
d) Television advertising
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IIBM Institute of Business Management 6
43. Which of the following language is used by many Internet application for exchanging information:
a) HTML
b) XHTML
c) XML
d) JAVA
44. Which is the example of popular Key performance Indicator (KPIs) for mobile campaigns?
a) Total downloads
b) Total Application user
c) Frequency and duration visit
d) All of these
45. Write down the full form of GPS__________
46. Which one of the company was launched its first play station back in 1995?
a) Apple
b) Nokia
c) Sony
d) Blackberry
47. In which year the first advertising agency, set up in Boston?
a) In 1855
b) In 1847
c) In 1843
d) In 1850
48. In 1983 which one started using TCP/IP protocol?
a) W3C
b) DNS
c) DARPA
d) ARPA NET
49. The first web page on the Internet was built at________
a) TCP
b) CERN
c) ARPA
d) All of the above
50. Who are becoming better informed, better connected, more communicative in the market?
a) Buyers
b) Customer
c) Consumers
d) None of these
51. Which Technology become more ubiquitous in people lives that consumers can satisfy their need more
quickly, more easily and with fewer barriers?
a) Advance Technology
b) Digital Technology
c) Both (a) & (b)
d) None of these
52. ___________ Technology that allows the use of a broadband internet connection to make telephone
Examination Paper of Digital Marketing Professional
IIBM Institute of Business Management 7
calls.
a) Video on demand
b) Virtual mobile network operator
c) Wireless application protocol
d) Voice over internet protocol
53. Who is the most important element in any form of marketing?
a) People
b) Customer
c) Seller
d) Consumer
54. Press releases, articles syndication and blogs they all are related to which channels?
a) Personal Channels
b) Offline Channels
c) Online Channels
d) None of these
55. Everything you do, online and offline, to get your product in front of your prospects is called_______
a) Promotion
b) Influencing
c) Advertising
d) All of the above
56. What is the first step of building your websites?
a) Testing
b) Design
c) Planning
d) Development
57. The process of designing your website to be equally accessible to everyone, in relation to the web is:
a) Usability
b) Accessibility
c) W3C & web standards
d) None of the above
58. You can buy multiple domain names is true or false.
a) True
b) False
59. Which of the following have ability to connect to the internet wirelessly?
a) Wi-Fi
b) Wiki
c) Web 2.0
d) Wilfing
60. The difference between effective web writing and effective print writing reflect the nature of:
a) People
b) Web designers
c) Both (a) & (b)
d) Audience
61. “Learning is the beginning of wealth, health and spirituality” this is said by________
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a) William Randolph Hearst
b) Marissa Mayer
c) Jim Rohn
d) None of these
62. Process a huge volume of searchers, scanning billions of items and delivering pages of relevant, ranked
results in a fraction is:
a) Engines
b) Browser
c) Search Engines
d) Scouring the web
63. Which of the following is not a traditional marketing channels ________
a) Commercial television
b) Radio
c) Print Publication
d) Yahoo
64. Short-tail Keyword is simple and very general in nature is:
a) True
b) False
65. Which type of tail keyword have more complex and more specific in nature?
a) Short- tail
b) Long-tail
c) Medium- tail
d) All of these
66. If you take it literally, encompasses everything on your website is called_______
a) Search results
b) Context
c) Content
d) Spiders
67. _________ is a technique that uses code to show one search engine friendly page to the spiders, and a
completely different page to a human visitor.
a) Cloaking
b) Interlinking
c) Keyword stuffing
d) Invisible Text
68. Your log files capture visits by search engines spiders and other automated bots as well as________
a) Analytics Software
b) Machines
c) Human user
d) All of these
69. ___________ will work even if you can’t access your web server logs?
a) Logs files
b) Page Tagging
c) Both (a) & (b)
d) None of these
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70. Junk paper mail become_______
a) Junk virtual mail
b) Junk business mail
c) Junk mail
d) Virtual mail
71. A host computer which maintains websites, newsgroup and e-mail service is known as_________
a) Session
b) Server
c) Simulcast
d) Skyscraper
72. When a legitimate E-mail is blocked by a spam filter is known as:
a) False Positive
b) True Positive
c) Tricky Proposition
d) None of these
73. Which one of the following is one of the most important steps in writing E-mail?
a) Creating Copy
b) Great subject line
c) Crafting the e-mail subject line
d) Ambiguous e-mail
74. To grab the attention to the audience in your e-mail which one of the option is best?
a) Point to point
b) Briefly
c) Interesting
d) All of the above
75. E-mail are delivered to the people on your list is another crucial element in your_________
a) E-mail marketing
b) Digital Marketing
c) Direct Marketing
d) Both (a) & (b)
76. __________ is that you deliver your message directly to an individual who actually wants to hear from
you.
a) Direct Marketing
b) E-mail Marketing
c) Digital Marketing
d) None of these
77. __________ is umbrella term for web based software and service.
a) Social Media
b) Social Media Submission
c) Social Bookmarking
d) None of these
78. People who are most active in social media circles will be the element of your target market can be
classified as________
a) Influencers
b) Influence
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c) Listener
d) All of these
79. Social bookmarking site is known as_______
a) www.delicious.com
b) www.ma.gnolia.com
c) Both (a) & (b)
d) None of these
80. What is the main work of review and rating sites?
a) Allow user to review and rate companies
b) Allow user to show the status of the companies
c) Allow user to give suggestion
d) Allow user to view the status
81. Facebook, Linkedlns, Google these all are comes under_______
a) Social Network Sites
b) Social Media Sites
c) Media sharing Sites
d) Forums and Discussion Sites
82. People all over the world are using blogs to______
a) Report Local News
b) Offer their opinion
c) Share their experience
d) All of these
83. Which of the following content is available to both media professionals and consumers?
a) PR
b) CRM
c) Both (a) & (b)
d) None of these
84. What is the right way of getting prominent, newsworthy stories about your product, brand or company?
a) Online Press release
b) Offline press release
c) Offline Equivalent
d) Standard Press release
85. Your headline and first paragraph should capture reader’s_________
a) Attention
b) Interest
c) Views
d) Suggestion
86. Who are working in affiliate Marketing?
a) Brand/Seller
b) Affiliate
c) Customer
d) all of these
87. The companies who want their product and services advertising on the interest and are trying to attract
new business called_______
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a) The Affiliate
b) The Merchants
c) The Consumers
d) The Customers
88. __________ is refers to that free brand exposure free as merchant only pay for action.
a) Affiliate marketing
b) Digital Marketing
c) Strategic Marketing
d) None of these
89. Innovation and human desire for something newer and better are driving the rapid evolution of:
a) Laptop
b) Tablet
c) Mobile Device
d) Radio
90. Mobile gaming has been described as the wide-open battle ground of the:
a) Professional Industry
b) Application Industry
c) Entertainment Industry
d) All of these
91. For mobile marketing to work, consumers need to have confidence that their privacy will be________
a) Well crafted
b) Imaginative
c) Entertaining
d) Protected
92. Lots of energy and investment currently flowing into_______
a) Mobile cloud
b) Mobile data
c) Mobile Privacy
d) Mobile Apps
93. Technology has enhanced the process of refining the_________
a) Brand & quality
b) Products & brand
c) Products & Service
d) Quality & Quantity
94. What type of Marketing, Uniquely allows us to both broaden our scope and narrow our focus at the
same time_________
a) Digital Marketing
b) E-mail Marketing
c) Direct Marketing
d) All of these
95. Which one of the following is used for exchanging SMS messages.
a) SMPP
b) SMSC
c) SMS
d) SIM
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96. The Technology that allows user to store video content on their computer for viewing at a later date is
known as________
a) Deep-linking
b) Uploading
c) Downloading
d) None of these
97. Web design software that creates animation interactive elements and quick to download is:
a) Flash
b) Coral
c) Photoshop
d) Flash Impression
98. A group of computer connected together which are at one physical location is.
a) MAN
b) LAN
c) WAN
d) Link
99. The area where an Advertising is displayed/placed within a publisher’s mobile content is:
a) Placement
b) Podcasting
c) Pharming
d) Phishing
100. When a user makes a purchase from online advertiser is called______
a) Buy
b) Sale house
c) Sale
d) Both (a) & (c)
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