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Case Study Project Total Marks: 100
Elective – Sales Management
If you are the owner of a Jewellery shop, what sales contest will you undertake for selling your product offering incentives in the form of prices or awards or campaign for contest prizes such as cash awards, merchandise prizes, travel or privilege awards?
NIBM GLOBAL
SECOND SEMESTER EMBA/MBA
Subject : Business English
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
1.
What
is understood by external-operational communication? Explain.
2.
Explain
the three steps to effective writing.
3.
What
are the basics of writing an Advocacy Letter? Explain.
4.
Write
a letter accepting and refusing an invitation to a birthday party.
5.
What
is oral communication? What are its advantages and disadvantages?Explain.
6.
Explain
an effective business letter which speaks to the render interests and needs.
25 x 4=100 marks
NIBM GLOBAL
SECOND SEMESTER EMBA/MBA
Subject: International Law
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
1. How is International Law enforced by states and by international bodies?Explain.
2. What is private international law?Explain.
3. What are Trusts and Equity?Explain.
4. What are the powers bestowed by the general assembly on Banks and Banking?Explain.
5. Explain the role of the United Nations.
6. At the international level, human rights
norms exist because of treaties that have turned them into international
law.Explain.
25 x 4=100 marks
NIBM GLOBAL
SECOND SEMESTER EMBA/MBA
Subject : Management
information System
Attend any 4 questions. Each question carries 25 marks
(Each
answer should be of minimum 2 pages / of 300 words)
1. Explain the characteristics and
organization of MIS.
2. Development of MIS is vital and most
important in any Organisation for its success. Explain.
3. Explain the major characteristics of the
business decision-making.
4. Explain the functions aiding MIS with
respect to Production, Marketing, Finance and Personnel.
5. Explain the factors of success and failure
of MIS.
6. Explain the advantages in the database
approach.
25 x 4=100 marks
NIBM GLOBAL
SECOND SEMESTER EMBA/MBA
Subject : Strategic
Management
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
1. Explain the disappointments with Strategic
Planning
2. Justify the notion and explain“ Strategic
Management Works”
3. Strategic planning is “strategic” because
it requires an understanding of how the external environment impacts a firm’s
ability to create value.Describe.
4. Successful implementation depends on how
effectively management deals with fundamental issues associated with changing
the operating system in order to carry out the business strategy. Explain the
five issues.
5. How will you improve productivity with an
Operating Plan? Explain.
6. It is crucial that the management group responsible
for implementing an operating plan share a common understanding of the business
strategy they are supporting, its strategic imperatives for the operating
system, and the implied priorities.Explain.
25 x 4=100 marks
National Institute of Business
Management
Chennai - 020
EMBA/ MBA
Elective: Sales Management
(Part - 1)
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
1.
If you are the sales manager of your firm then at
some point of time you will have to contend with the issues while formulating
your sales plan,What are they?
Explain.
2.
Discuss
leadership styles in sales management.
3.
Explain
the basic steps of the selling process.
4.
What
are the selection tools used for selecting the sales force?Explain.
5.
Explain
the sales management planning process.
6.
Explain
the duties and responsibilities of a sales manager.
25
x 4=100 marks
National Institute of Business
Management
Chennai - 020
EMBA/ MBA
Elective: Sales Management
(Part - 2)
Attend
any 4 questions. Each question carries
25 marks
(Each answer should be of minimum 2 pages /
of 300 words)
1. Describe
the techniques of sales forecast. What are its advantages and disadvantages?
2.
Explain
the non-quantitative forecasting techniques.
3.
Describe
the distribution strategy of Asian Paints.
4.
What
are the types of Quotas? Explain Quota Setting Procedures.
5.
Is
technology a factor affecting Consumerism. Explain.
6.
Explain the
causes for irresponsible marketing actions.
25 x 4=100 marks
