INTERNATIONAL BUSINESS MANAGEMENT IIBM ONGOING EXAM ANSWER SHEET PROVIDED WHATSAPP 91 9924764558

INTERNATIONAL BUSINESS MANAGEMENT IIBM ONGOING EXAM ANSWER SHEET PROVIDED WHATSAPP 91 9924764558

CONTACT: DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

International Business Management
Section A: Objective Type & Short Questions (30 Marks)
 This section consists of Multiple choice and Short Note type questions
 Answer all the questions.
 Part One carries 1 mark each and Part Two carries 5 marks each.
Part One:
Multiple choices:
1. What is the series consideration for strategy implementation?
a. Strategic orientation
b. Location
c. Dimensions
d. Both (a) & (b)
2. The major activity in global marketing is:
a. Pricing policies
b. Product lines
c. Market assessment
d. All of the above
3. The third „P‟ in the international marketing mix is:
a. Product
b. Price
c. Promotion
d. Place
4. The European Economic Community was established in____________
a. 1958
b. 1975
c. 1967
d. 1957
5. Environment Protection Act on______________
a. 1986
b. 1967
c. 1990
d. None of the above
6. People‟s attitude toward time depend on:
a. Language
b. Relationship
c. Culture
Examination Paper of International Business Management
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IIBM Institute of Business Management
d. All of the above
7. Culture necessitates adaption of :
a. Product
b. Price
c. Promotion
d. Place
8. The legal term for brand is:
a. Symbol
b. Name
c. Trade mark
d. All of the above
9. FDI flows are often a reflection of rivalry among firms in____________
a. Global market
b. Indian market
c. International market
d. None of the above
10. ISO certification is:
a. Expensive process
b. Elaborate process
c. Evaluative Process
d. Both (a) & (b)
Part Two:
1. What do understand by „Inward-oriented Policies‟?
2. What is „Factor Endowments Theory‟?
3. Explain the term „Totalitarianism‟.
4. Write about „Persistent Dumping‟.
END OF SECTION A
Section B: Caselets (40 marks)
 This section consists of Caselets.
 Answer all the questions.
 Each caselet carries 20 marks.
 Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
Examination Paper of International Business Management
3
IIBM Institute of Business Management
THE EU’S LAGGING COMPETITIVENESS
In a report produced for the European Commission, published in November 1998, it was argued that
the EU lags behind the USA and Japan on most measures of international competitiveness. Gross
domestic product per capita, sometimes used as an indicator of international competitiveness at the
country level, was 33 per cent lower in the EU as a whole than in the USA and 13 per cent lower
than in Japan. The EU‟s poor record in creating employment was singled out for particular criticism.
As this appeared to apply across the board in most industrial sectors, it suggested that the EU‟s poor
performance related to the business environment in general and, in particular, to the inflexibility of
Europe‟s labour markets for goods and services. A shortage of risk capital for advanced
technological development and high cost and inefficiency of Europe‟s financial services were also
highlighted by the report. For one reason or another, European industries generally lag behind in
technology industries. If measured by the number of inventions patented in at least two countries, the
USA is well ahead of most European countries, as well as Japan. Despite these shortcomings, the
report‟s authors focus attention on flexible markets, market liberalisation, and the creation of a
competitive business environment rather than on targeted intervention by the EU or national
authorities.
Questions:
1. Is gross domestic product per capita a useful indicator of International competitiveness in the EU?
2. Is it fair to point the blame for the EU‟s poor international competitiveness at inflexible labour
markets, regulated goods and services markets, and a general lack of competition? What
alternative explanations might be suggested?
Caselet 2
PERU
Peru is located on the west coast of South America. It is the third largest nation of the continent (after
Brazil and Argentina), and covers almost 500,000 square miles (about 14 per cent of the size of the
United States). The land has enormous contrasts, with a desert (drier than the Sahara), the towering
snow-capped Andes mountains, sparkling grass-covered plateaus, and thick rain forests. Peru has
approximately 27 million people, of which about 20 per cent live in Lima, the capital. More Indians
(one half of the population) live in Peru than in any other country in the western hemisphere. The
ancestors of Peru‟s Indians were the famous Incas, who built a great empire. The rest of the
population is mixed and a small percentage is white. The economy depends heavily on agriculture,
fishing, mining, and services. GDP is approximately $115 billion and per capita income in recent
years has been around $4,300. In recent years the economy has gained some relative strength and
multinationals are now beginning to consider investing in the country. One of these potential
investors is a large New York based that is considering a $25 million loan to the owner of a Peruvian
fishing fleet. The owner wants to refurbish the fleet and add one more ship. During the 1970s, the
Peruvian government nationalised a number of industries and factories and began running them for
the profit of the state. In most cases, these state-run ventures became disasters. In the late 1970s, the
fishing fleet owner was given back his ships and are getting old and he needs an influx of capital to
make repairs and add new technology. As he explained it to the NEW YORK banker: “fishing is no
longer just un art. There is a great deal of technology involved. And to keep costs low and be
competitive on the world market , you have to have the latest equipment for both locating as well
as catching and then loading and unloading the fish.”Having reviewed the fleet owner‟ operation, the
large multinational bank believes that the loan is justified. The financial institution is concerned ,
Examination Paper of International Business Management
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IIBM Institute of Business Management
however , that the Peruvian government might step in during the next couple of years and again
take over the business . If this were to happen, it might take an additional decade, for the loan to be
repaid. If the government were to allow the fleet owner to operate the fleet the way he has over the
last decade, the loan could be rapid within seven years. Right now, the bank is deciding on the
specific terms of the agreement. Once these have been worked out , either a loan officer will fly
down to lima and close the deal or the owner will be asked to come to NEW YORK for the signing.
Whichever approach is used, the bank realize that final adjustments in the agreement will have
to be made on the spot. Therefore, if the bank sends a representative to Lima, the individual will have
to the authority to commit the bank to specific terms. These final matters should be worked out within
the next ten days.
Questions:
1. What are some current issues Facing Peru? What is the climate for doing business in Peru today?
2. Would the bank be better off negotiating the loan in New York or in Lima? Why?
END OF SECTION B
Section C: Applied Theory (30 marks)
 This section consists of Long Questions.
 Answer all the questions.
 Each question carries 15 marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
1. Imagine that you are the director of a major international lending institution supported by funds
from member countries. What one area in newly industrialized and developing economics would
be your priority for receiving development aid? Do you suspect that any member country will be
politically opposed to aid in this area? Why or Why not?
2. The principle problem in analysing different forms of export financing is the distribution of risks
between the exporter and the importer. Analyse the following export financing instruments in this
respect:
(a) Letter of Credit
(b) Cash in advance
(c) Draft
(d) Consignment
(e) Open Account
END OF SECTION C
Examination Paper of International Business Management
5
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper MM.100
Global Marketing Management
Section A: Objective Type & Short Questions (30 Marks)
 This section consists of Multi Choice & Short Note type questions.
 Answer all the questions.
 Part One carries 1 mark each & Part Two carries 5 marks each.
Part One:
1. All the ethnocentric orientations are collectively called______________
2. Which of the following comes under benefits of Global marketing?
a. Endurance
b. Sales Promotion
c. Diversification
d. All of the above
3. The Polycentric orientation is the opposite of ethnocentrism. (T/F)
4. NAFTA stands for____________
5. ______________refers to the ability of the product and the company from that of the competitors
a. Positioning
b. Differentiation
c. Customer value
d. None
6. CAT stands for _______________
7. Cave dwellers are______________
8. LIFO stands for life in fire option.(T/F)
9. Starbursts are _______________
10. _____________is an advantage over competitors gained by offering consumers greater value
Part Two:
1. What are the implications of tariffs in the Global Marketing?
2. Write a short note on “Diffusion Theory”.
3. Discuss the concept of competitive marketing strategies.
Examination Paper of International Business Management
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IIBM Institute of Business Management
4. Discuss the importance of marketing mix.
END OF SECTION A
Section B: Caselets (40 marks)
 This section consists of Caselets.
 Answer all the questions.
 Each caselet carries 20 marks.
 Detailed information should form the part of your answer (Word limit 200 to 250 words).
Caselet 1
The competitive advantage of nations and the competitiveness of locations have become important
topics in economic policy. Competitiveness is productivity; competitiveness is what the world
economic forum defines as the set of institutions and policies that determine the level of
productivity. There is no single determinant of competitiveness, there‟s no single determinant of
productivity.
Things that matter for example are the macroeconomic stability of a country, the soundness of
institutions whether the judiciary for example is independent or favors particular sectors or
businesses, whether the government acts in efficient ways or in sectarian ways, other determinants of
competitiveness involve market efficiency, labour market flexibility, and financial market flexibility.
The whole growth competitiveness index that is the index that has been used over the least five or
six years by the world economic forum captures the three big concepts: macroeconomic stability,
government institutions and innovations.
1. What are the indicators of global competitiveness? Discuss the new tools to determine global
competitiveness.
Caselet 2
In this new millennium, few business houses can afford a turn a blind eye to global business
opportunities. According to the latest Mckinsey Global Survey, top global executives believe that the
growing number of consumers in emerging markets will be the most important trend for global
business during the next five years. On 15th April 1994, trade ministers of 123 countries signed the
final Act of the GATT Uruguay Round of negotiations at Marrakech, bringing the WTO into being
on 1st January 1995.
The object of the Act is the liberalization of world trade. By it member countries undertake to apply
fair trade rules covering commodities, services and intellectual property. It provides for the lowering
of tariffs on industrial goods and tropical products; the abolition of import duties on a variety of
items; the progressive abolition of quotas on garments and textiles; the gradual reduction of trade
distorting subsidies and import barriers, and agreements on intellectual property and trade in
services.
1. Discuss the provisions of world Trade Organization (WTO). What are implications of WTO,
agreements on international business?
Examination Paper of International Business Management
7
IIBM Institute of Business Management
END OF SECTION B
Section C: Applied Theory (30 marks)
 This section consists of Long Questions.
 Answer all the questions.
 Each question carries 15 marks.
 Detailed information should form the part of your answer (Word limit 150 to 200 words).
1. By marketing in a foreign country must a firm automatically utilize geographic segmentation or
some other segmentation basis discuss.
2. Distinguish between direct and indirect selling channels. What are the advantages and
disadvantages of each?
END OF SECTION C
S-2-300813

HUMAN RESOURCE MANAGEMENT IIBM ONGOING EXAM ANSWER SHEET PROVIDED WHATSAPP 91 9924764558

HUMAN RESOURCE MANAGEMENT IIBM ONGOING EXAM ANSWER SHEET PROVIDED WHATSAPP 91 9924764558

CONTACT:

DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Human Resource Management
Subject Code-B102
Section A: Objective Type & Short Questions (30 marks)
 This section consists of Multiple Choice and Short Answer type questions.
 Answer all the questions.
 Objective Question carries 1 mark each &Short Question carries 5 marks each.
Part One
Multiple Choices:
1. It is a cultural attitude marked by the tendency to regard one’s own culture as superior to others
a. Geocentrism
b. Polycentrism
c. Ethnocentrism
d. Egocentrism
2. It is the systemic study of job requirements & those factors that influence the performance of
those job requirements
a. Job analysis
b. Job rotation
c. Job circulation
d. Job description
3. This Act provides an assistance for minimum statutory wages for scheduled employment
a. Payment of Wages Act, 1936
b. Minimum Wages Act, 1948
c. Factories Act, 1948
d. Payment of Gratuity act, 1972
4. __________ is the actual posting of an employee to a specific job
a. Induction
b. Placement
c. Attrition
d. None
5. Broadening an individual’s knowledge, skills & abilities for future responsibilities is known as
a. Training
b. Development
c. Education
d. Mentoring
Examination Paper of Human Resource Management
2
IIBM Institute of Business Management
6. Change that is designed and implemented in an orderly and timely fashion in anticipation of
future events
a. Planned change
b. Technology change
c. Structural change
d. None
7. It is a process for setting goals and monitoring progress towards achieving those goals
a. Performance appraisal
b. Performance gap
c. Performance factor
d. Performance management system
8. A method which requires the rates to provide a subjective performance evaluation along a scale
from low to high
a. Assessment centre
b. Checklist
c. Rating scale
d. Monitoring
9. It is the sum of knowledge, skills, attitudes, commitment, values and the liking of the people in an
organization
a. Human resources
b. Personal management
c. Human resource management
d. Productivity
10. A learning exercise representing a real-life situation where trainees compete with each other to
achieve specific objectives
a. Executive development
b. Management game
c. Programmed learning
d. Understudy
Part Two:
1. What is the importance of Career Planning in industry?
2. List the various features of HRM.
3. How can you explain the concept of Performance Appraisal?
4. Differentiate between on- the- job and off- the- job training.
END OF SECTION A
Examination Paper of Human Resource Management
3
IIBM Institute of Business Management
Section B: Caselets (40 marks)
 This section consists of Caselets.
 Answer all the questions.
 Each Caselet carries 20 marks.
 Detailed information should form the part of your answer (Word limit 150-200 words).
Caselet 1
Uptron Electronics Limited, is a pioneering and internationally reputed firm in the electronics
industry. It is one of the largest firm in the country. It attracted employees from internationallyreputed
institute and industries by offering high salaries, perks, etc. It has advertized for the position
of an electronic engineer recently. Nearly 150 candidates applied for the jobMr. Sashidhar, an
electronics Engineering Graduate from the Indian Institute Of Technology with 5 years working
experience in a medium sized electronics firm, was selected from among the 130 candidates who took
tests and interview. The interview board recommended an enhancement in his salary by Rs 5,000
more than his present salary at his request. Mr Sashidhar was very happy to achieve this and he was
congratulated by a number of people including his previous employer for his brilliant interview
performance, and wished him good luck.
Mr Sashidhar joined Uptyron Electronics Ltd., on 21st January, 2002, with greater enthusiasm. He
also found his job to be quite comfortable and a challenging one and he felt it was prestigious to work
with this company during the formative years of his career. He found his superiors as well as
subordinates to be friendly and cooperative. But this climate did not live long. After one year of his
service, he slowly learnt about a number of unpleasant stories about the company, management, the
superior subordinate relations, rate of employee turnover, especially at higher level But he decided to
stay on as he has promised several things to the management in the interview. He wanted to please
and change the attitude of management through his diligent performance, firm commitment and
dedication. He started maximizing his contributions and the management got the impression that Mr.
Sashidhar had settled down and will remain in the company.
After some time, the superiors started riding rough- shod over Mr Sashidhar. He was overloaded with
multifarious jobs. His freedom in deciding and executing was cut down. He was ill treated on a
number of occasions before his subordinates. His colleagues also started assigning their
responsibilities to Mr Sashidhar. Consequently there were imbalances in his family life and
organizational life. But he seemed to be calm and contented. Management felt that Mr Sashidhar had
the potential to bear with many more organizational responsibilities.
So the general manager was quite surprised to see the resignation letter of Mr Sashidhar along with a
cheque equivalent to a month’s salary one fine morning on 18th January, 2004. The General Manager
failed to convince Mr Sashidhar to withdraw his resignation. The General Manager relieved him on
25th January, 2004. The General Manager wanted to appoint a committee to go into the matter
immediately, but dropped the idea later.
Questions:
1. What is wrong with the recruitment policy of the company?
2. Why did Mr. Sashidhar’s resignation surprise the General Manager?
Examination Paper of Human Resource Management
4
IIBM Institute of Business Management
Caselet 2
The contexts in which human resources are managed in today's organizations are constantly,
changing. No longer do firms utilize one set of manufacturing processes, employ a homogeneous
group of loyal employees for long periods of time or develop one set way of structuring how work is
done and supervisory responsibility is assigned. Continuous changes in who organizations employ
and what these employees do require HR practices and systems that are well conceived and
effectively implemented to ensure high performance and continued success.
1. Automated technologies nowadays require more technically trained employees possessing
multifarious skills to repair, adjust or improve existing processes. The firms can't expect these
employees (Gen X employees, possessing superior technical knowledge and skills, whose attitudes
and perceptions toward work are significantly different from those of their predecessor organizations:
like greater self control, less interest in job security; no expectations of long term employment;
greater participation urge in work activities, demanding opportunities for personal growth and
creativity) to stay on without attractive compensation packages and novel reward schemes.
2. Technology driven companies are led by project teams, possessing diverse skills, experience and
expertise. Flexible and dynamic organizational structures are needed to take care of the expectations
of managers, technicians and analysts who combine their skills, expertise and experience to meet
changing customer needs and competitive pressures.
3. Cost cutting efforts have led to the decimation of unwanted layers in organizational hierarchy in
recent times. This, in turn, has brought in the problem of managing plateau employees whose careers
seem to have been hit by the delivering process. Organizations are, therefore, made to find alternative
career paths for such employees’
4. Both young and old workers, these days, have values and attitudes that stress less loyalty to the
company and more loyalty to oneself and one's career than those shown by employees in the past,
Organizations, therefore, have to devise appropriate HR policies and strategies so as to prevent the
flight of talented employees
Question:-
1. Discuss that technological breakthrough has brought radical changes in HRM.
END OF SECTION B
Section C: Applied Theory (30 marks)
 This section consists of applied theory Questions.
 Answer all the questions.
 Each question carries 15 marks
 Detailed information should form the part of your answer (Word limit 150-200 words).
1. Several types of interviews are commonly used depending on the nature & importance of the
position to be filled within an organization. Explain the different types of Interviews.
2. How would you explain Organizational Change and Development?
END OF SECTION C
S-2-250613

HUMAN RESOURCE MANAGEMENT IIBM ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 HUMAN RESOURCE MANAGEMENT IIBM ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT:

DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Human Resource Management

Subject Code-B102 Section A: Objective Type & Short Questions (30 marks)
 This section consists of Multiple Choice and Short Answer type questions. 

 Answer all the questions. 

 Objective Question carries 1 mark each &Short Question carries 5 marks each.
Part One Multiple Choices:
1. It is a cultural attitude marked by the tendency to regard one’s own culture as superior to others
a. Geocentrism
b. Polycentrism
c. Ethnocentrism
d. Egocentrism
2. It is the systemic study of job requirements & those factors that influence the performance of those job requirements
a. Job analysis
b. Job rotation
c. Job circulation
d. Job description
3. This Act provides an assistance for minimum statutory wages for scheduled employment
a. Payment of Wages Act, 1936
b. Minimum Wages Act, 1948
c. Factories Act, 1948
d. Payment of Gratuity act, 1972
4. __________ is the actual posting of an employee to a specific job
a. Induction
b. Placement
c. Attrition
d. None
5. Broadening an individual’s knowledge, skills & abilities for future responsibilities is known as
a. Training
b. Development
c. Education
d. Mentoring
Examination Paper of Human Resource Management
2
IIBM Institute of Business Management
6. Change that is designed and implemented in an orderly and timely fashion in anticipation of future events
a. Planned change
b. Technology change
c. Structural change
d. None
7. It is a process for setting goals and monitoring progress towards achieving those goals
a. Performance appraisal
b. Performance gap
c. Performance factor
d. Performance management system
8. A method which requires the rates to provide a subjective performance evaluation along a scale from low to high
a. Assessment centre
b. Checklist
c. Rating scale
d. Monitoring
9. It is the sum of knowledge, skills, attitudes, commitment, values and the liking of the people in an organization
a. Human resources
b. Personal management
c. Human resource management
d. Productivity
10. A learning exercise representing a real-life situation where trainees compete with each other to achieve specific objectives
a. Executive development
b. Management game
c. Programmed learning
d. Understudy
Part Two:
1. What is the importance of Career Planning in industry?
2. List the various features of HRM.
3. How can you explain the concept of Performance Appraisal?
4. Differentiate between on- the- job and off- the- job training.
END OF SECTION A
Section B: Caselets (40 marks)
Examination Paper of Human Resource Management
3
IIBM Institute of Business Management
 This section consists of Caselets. 

 Answer all the questions. 
 Each Caselet carries 20 marks. 
 Detailed information should form the part of your answer (Word limit 150-200 words). 
Caselet 1 Uptron Electronics Limited, is a pioneering and internationally reputed firm in the electronics industry. It is one of the largest firm in the country. It attracted employees from internationally-reputed institute and industries by offering high salaries, perks, etc. It has advertized for the position of an electronic engineer recently. Nearly 150 candidates applied for the jobMr. Sashidhar, an electronics Engineering Graduate from the Indian Institute Of Technology with 5 years working experience in a medium sized electronics firm, was selected from among the 130 candidates who took tests and interview. The interview board recommended an enhancement in his salary by Rs 5,000 more than his present salary at his request. Mr Sashidhar was very happy to achieve this and he was congratulated by a number of people including his previous employer for his brilliant interview performance, and wished him good luck. Mr Sashidhar joined Uptyron Electronics Ltd., on 21st January, 2002, with greater enthusiasm. He also found his job to be quite comfortable and a challenging one and he felt it was prestigious to work with this company during the formative years of his career. He found his superiors as well as subordinates to be friendly and cooperative. But this climate did not live long. After one year of his service, he slowly learnt about a number of unpleasant stories about the company, management, the superior subordinate relations, rate of employee turnover, especially at higher level But he decided to stay on as he has promised several things to the management in the interview. He wanted to please and change the attitude of management through his diligent performance, firm commitment and dedication. He started maximizing his contributions and the management got the impression that Mr. Sashidhar had settled down and will remain in the company. After some time, the superiors started riding rough- shod over Mr Sashidhar. He was overloaded with multifarious jobs. His freedom in deciding and executing was cut down. He was ill treated on a number of occasions before his subordinates. His colleagues also started assigning their responsibilities to Mr Sashidhar. Consequently there were imbalances in his family life and organizational life. But he seemed to be calm and contented. Management felt that Mr Sashidhar had the potential to bear with many more organizational responsibilities. So the general manager was quite surprised to see the resignation letter of Mr Sashidhar along with a cheque equivalent to a month’s salary one fine morning on 18th January, 2004. The General Manager failed to convince Mr Sashidhar to withdraw his resignation. The General Manager relieved him on 25th January, 2004. The General Manager wanted to appoint a committee to go into the matter immediately, but dropped the idea later. Questions:
1. What is wrong with the recruitment policy of the company?
2. Why did Mr. Sashidhar’s resignation surprise the General Manager?
Caselet 2
Examination Paper of Human Resource Management
4
IIBM Institute of Business Management
The contexts in which human resources are managed in today's organizations are constantly, changing. No longer do firms utilize one set of manufacturing processes, employ a homogeneous group of loyal employees for long periods of time or develop one set way of structuring how work is done and supervisory responsibility is assigned. Continuous changes in who organizations employ and what these employees do require HR practices and systems that are well conceived and effectively implemented to ensure high performance and continued success.
1. Automated technologies nowadays require more technically trained employees possessing multifarious skills to repair, adjust or improve existing processes. The firms can't expect these employees (Gen X employees, possessing superior technical knowledge and skills, whose attitudes and perceptions toward work are significantly different from those of their predecessor organizations: like greater self control, less interest in job security; no expectations of long term employment; greater participation urge in work activities, demanding opportunities for personal growth and creativity) to stay on without attractive compensation packages and novel reward schemes.
2. Technology driven companies are led by project teams, possessing diverse skills, experience and expertise. Flexible and dynamic organizational structures are needed to take care of the expectations of managers, technicians and analysts who combine their skills, expertise and experience to meet changing customer needs and competitive pressures.
3. Cost cutting efforts have led to the decimation of unwanted layers in organizational hierarchy in recent times. This, in turn, has brought in the problem of managing plateau employees whose careers seem to have been hit by the delivering process. Organizations are, therefore, made to find alternative career paths for such employees’
4. Both young and old workers, these days, have values and attitudes that stress less loyalty to the company and more loyalty to oneself and one's career than those shown by employees in the past, Organizations, therefore, have to devise appropriate HR policies and strategies so as to prevent the flight of talented employees
Question:- 1. Discuss that technological breakthrough has brought radical changes in HRM.
END OF SECTION B
Section C: Applied Theory (30 marks)
 This section consists of applied theory Questions. 
 Answer all the questions. 
 Each question carries 15 marks 
 Detailed information should form the part of your answer (Word limit 200-250 words). 

1. Several types of interviews are commonly used depending on the nature & importance of the position to be filled within an organization. Explain the different types of Interviews.
2. How would you explain Organizational Change and Development?
END OF SECTION C
S-2-250613

Examination Paper of Marketing Management
1
IIBM Institute of Business Management
IIBM Institute of Business Management
Examination Paper
MM.100
Subject Code- B104 Marketing Management Section A: Objective Type & Short Questions (30 marks)
 This section consists of multiple choices & short answer type questions. 

 Answer all the questions. 

 Part One carries I mark each & Part II carries 5 marks each.
Part One Multiple Choices:
1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers.
a. Marketing mix
b. Production concept
c. Marketing concept
d. Relationship marketing
2. It involves individuals who buys products or services for personal use and not for manufacture or resale.
a. Environment analysis
b. Macro environment
c. Micro environment
d. Consumer
3. It is the groups of people who interact formally or informally influencing each other‟s attitudes& behavior.
a. Consumer behavior
b. Culture
c. Reference groups
d. Primary groups
4. The concept of the product that passes through various changes in its total life known as: a. Product life cycle
b. Line stretching
c. Consumer adoption
d. Product
5. It refers to unique set of brand associations that brand strategist aspires to create or maintain:
a. Branding
b. Packaging
c. Brand identity
d. Brand image
Examination Paper of Marketing Management
2
IIBM Institute of Business Management
6. It involves a pricing strategy that charges customers different prices for the same product or service.
a. Promotional pricing
b. Price discrimination
c. Non price competition
d. None of the above
7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers.
a. End customer
b. Wholesaler
c. Retailing
d. Strategic channel alliance
8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods.
a. Logistics
b. Warehousing
c. Transportation
d. None of the above
9. The advertising which is used to inform consumers about a new product or feature & to build primary demands is known as:
a. Advertising
b. Informative advertising
c. Persuasive advertising
d. Advertising strategy
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions:
a. Compensation
b. Sales forecasting
c. Sales budgeting
d. Selling policy
Part Two:
1. Define Marketing Mix.
2. Discuss the concept of Benchmarking.
3. Write a short note on Target Marketing.
4. What do you understand by Pricing Strategy?
END OF SECTION A
Section B: Caselets (40 marks)
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 This section consists of Caselets. 

 Answer all the questions. 
 Each Caselet carries 20 marks. 
 Detailed information should form the part of your answer (Word limit 150 to 200 words). 
Caselet 1 Ask the company top brass what „almost there‟ means. The answer: a premier Indian retail company that has come to be known as a specialty chain of apparel and accessories. With 52 product categories under one roof, Shoppers‟ Stop has a line-up of 350 brands. Set up and headed by former Corona employee, B. S. Nagesh, Shoppers‟ Stop is India‟s answer to Selfridges and Printemps. As it proudly announces, „We don‟t sell, we help you buy.‟ Back in 1991, there was the question of what to retail. Should it be a supermarket or a departmental store? Even an electronics store was considered. Finally, common sense and understanding won out. The safest bet, for the all-male team was to retail men‟s wear. They knew the male psyche and felt that they had discerning taste in men‟s clothing. The concept would be that of a lifestyle store in a luxurious space, which would make for a great shopping experience. The first Shoppers‟ Stop store took shape in Andheri, Mumbai, in October 1991, with an investment of nearly Rs. 20 lakh. The original concept that formed the basis of a successful marketing campaign for seven years is here to stay. And the result is an annual turnover of Rs. 160 crores and five stores, nine years later. Everything went right from the beginning, except for one strange happening. More than 60 per cent of the customers who walked into Shoppers‟ Stop in Mumbai were women. This gave rise to ideas. Soon, the store set up its women‟s section. Later, it expanded to include children‟s wear and then, household accessories. The second store in Bangalore came in 1995. The store at Hyderabad followed in 1998 with the largest area of 60,000 sq. ft. The New Delhi and Jaipur stores were inaugurated in 1999. All this while, the product range kept increasing to suit customer needs. The most recent experiment was home furnishings. Secure in the knowledge that organized retailing in global brands was still in its infancy in India, Shoppers‟ Stop laid the ground rules which the competition followed. The biggest advantage for Shoppers‟ Stop is that it knows how the Indian consumer thinks and feels while shopping. Yes, feeling – for in India, shopping remains an outing. And how does it compare itself to foreign stores? While it is not modeled on any one foreign retailer, the „basic construct‟ is taken from the experience of a number of successfully managed retail companies. It has leveraged expertise for a critical component like technology from all over the world, going as far as hiring expatriates from Littlewoods and using state-of-the-art ERP models. Shoppers‟ Stop went a step further by even integrating its financial system with the ERP model.
Expertise was imported wherever it felt that expertise available in-house was inadequate. But the store felt there was one acute problem. A shortage of the most important resource of them all was trained humans. Since Indian business institutes did not have professional courses in retail management, people were hired from different walks of life and the training programme was internalized. By 1994, the senior executives at Shoppers‟ Stop were taking lectures at management institutes in Mumbai. The Narsee Monjee Institute of Management Studies (NMIMS) even restructured its course to include retail management as a subject. Getting the company access to the latest global retail trends and exchange of information with business greats was an exclusive membership to the Intercontinental Group of Department Stores (IGDS). It allows membership by invitation to one company from a country and Shoppers‟ Stop rubs shoulders with 29 of the hottest names in retailing – Selfridges from the UK, C.K. Tang from Singapore, Lamcy Plaza from Dubai and the like. With logistics I in place, the accent moved to the customer. Shoppers‟ Stop conducted surveys with ORG-MARG and Indian Market Research Bureau (IMRB) and undertook in-house wardrobe audits. The studies confirmed what it already knew. The Indian customer is still evolving and is very different from, say, a European customer, who knows exactly what he wants to purchase, walks up to a shelf, picks up the merchandise, pays and walks out. In India, customers like to touch and feel the merchandise, and scout for options. Also, the majority of
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Indian shoppers still prefer to pay in cash. So, transactions must be in cash as against plastic money used the world over. Additionally, the Indian customer likes being served – whether it is food, or otherwise. The company‟s customer profile includes people who want the same salesperson each time they came to the store to walk them through the shop floors and assist in the purchase. Others came with families, kids and maids in tow and expected to be suitably attended to. Still others wanted someone to carry the bags. So, the shops have self-help counters, with an assistant at hand for queries or help. The in-house wardrobe audit also helped with another facet of the business. It enabled Shoppers‟ Stop to work out which brands to stock, based on customer preferences. In fact, the USP of Shoppers‟ Stop lies in judiciously selected global brands, displayed alongside an in-house range of affordable designer wear. The line-up includes Levi‟s, Louis Philippe, Allen Solly, Walt Disney, Ray Ban and Reebok, besides in-house labels STOP and I. Brand selection is the same across the five locations, though the product mix may be somewhat city-based to accommodate cuts and styles in women‟s wear, as well as allowing for seasonal variations (winter in Delhi, for instance, is a case in point). Stocking of brands is based on popular demand – recently, Provogue, MTV Style, and Benetton have been added. In-house labels are available at competitive prices and target the value-for-money customer and make up around 12 per cent of Shoppers‟ Stop‟s business. Sometimes in-house brands plug the price gap in certain product categories. To cash in on this, the company has big plans for its in-house brands: from re-branding to repositioning, to homing in on product categories where existing brands are not strong. Competition between brands is not an issue, because being a trading house, all brands get equal emphasis. The in-house brand shopper is one who places immense trust in the company and the quality of its goods and returns for repeat buys. And the company reposed its faith in regular customers by including them in a concept called the First Citizen‟s Club (FCC). With 60,000 odd members, FCC customers account for 10 per cent of entries and for 34 per cent of the turnover. It was the sheer appeal of the experience that kept pulling these people back. Not one to let such an opportunity pass, the company ran a successful ad campaign (that talks about just this factor) in print for more than eight years. The theme is still the same. In 1999, a TV spot, which liked the shopping experience to the slowing down of one‟s internal clock and the beauty of the whole experience, was aired. More recently, ads that spell out the store‟s benefits (in a highly oblique manner) are being aired. The campaign is based on entries entered in the Visitors‟ Book. None of the ads has a visual or text – or any heavy handedly direct reference to the store or the merchandise. The ads only show shoppers having the time of their lives in calm and serene locales, or elements that make shopping at the store a pleasure – quite the perfect getaway for a cosmopolitan shopper aged between 25 and 45. The brief to the agency, Contract, ensured that brand recall came in terms of the shopping experience, not the product. And it has worked wonders. Value-addition at each store also comes in the form of special care with car parks, power backup, customer paging, alteration service and gift-wrapping. To top it all, cafes and coffee bars make sure that the customer does not step out of the store. In Hyderabad, it has even created a Food Court. Although the food counter was not planned, it came about as there was extra space of 67,000 sq. ft. Carrying the perfect experience to the shop floor is an attempt to stack goods in vast open spaces neatly. Every store has a generic structure, though regional customer variances are accounted for. Each store is on lease, and this is clearly Shoppers‟ Stop‟s most expensive resource proposition – renting huge spaces in prime properties across metros, so far totaling 210,000 sq. ft of retail space. Getting that space was easy enough for Shoppers‟ Stop, since its promoter is the Mumbai-based Raheja Group, which also owns 62 per cent of the share capital. Questions:
1. What are the significant factors that have led to the success of Shoppers‟ Stop?
2. How should Shoppers‟ Stop develop its demand forecasts?
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Caselet 2 The rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a number of different companies developed hardware consoles that provided graphics superior to the capabilities of computer games. By 1990, the Nintendo Entertainment System dominated the product category. Sega surpassed Nintendo when it introduced its Genesis System. By 1993, Sega commanded almost 60 per cent of Video game market and was one of the most recognized brand names among the children. Sega‟s success was short lived. In 1995, Saturn (a division of General Motors) launched a new 32-bit system. The product was a miserable failure for a number of reasons. Sega was the primary software developer for Saturn and it did not support efforts by outside game developers to design compatible games. In addition, Sega‟s games were often delivered quite late to retailers. Finally, the price of the Saturn system was greater than other comparable game consoles. This situation of Saturn‟s misstep benefited Nintendo and Sony greatly. Sony‟s Play Station was unveiled in 1994 and was available in 70 million homes worldwide by the end of 1999. Its “Open design” encouraged the efforts of outside developers, resulting in almost 3,000 different games that were compatible with the PlayStation. It too featured 32-bit graphics that appealed to older audience. As a result, at one time, more than 30 per cent of PlayStation owners were over 30 years old. Nintendo 64 was introduced in 1996 and had eye-popping 64-bit graphics and entered in more than 28 million homes by 1999. Its primary users were between the age of 6 and 13 as a result of Nintendo‟s efforts to limit the amount of violent and adult-oriented material featured on games that can be played on its systems. Because the company exercised considerable control over software development, Nintendo 64 had only one-tenth the number of compatible games as Sony‟s PlayStation did. By 1999, Sony had captured 56 per cent of the video game market, followed by Nintendo with 42 per cent. Sega‟s share had fallen to a low of 1%. Hence, Sega had two options, either to concede defeat or introduce an innovative video machine that would bring in huge sales. And Sega had to do so before either Nintendo or Sony could bring their next-generation console to market. The Sega Dreamcast arrived in stores in September 1999 with an initial price tag of $199. Anxious gamers placed 300,000 advance orders, and initial sales were quite encouraging. A total of 1.5 million Dreamcast machines were bought within the first four months, and initial reviews were positive. The 128-bit system was capable of generating 3-D visuals, and 40 different games were available within three months of Dream cast‟s introduction. By the end of the year, Sega had captured a market share to 15 per cent. But the Dreamcast could not sustain its momentum. Although its game capabilities were impressive, the system did not deliver all the functionality Sega had promised. A 56K modem (which used a home phone line) and a Web browser were meant to allow access to the Internet so that gamers could play each other online, surf the Web, and visit the Dreamcast Network for product information and playing tips. Unfortunately, these features either were not immediately available or were disappointing in their execution. Sega was not the only one in having the strategy of adding functionality beyond games. Sony and Nintendo followed the same approach for their machines introduced in 1999. Both Nintendo‟s Neptune and Sony‟s PlayStation 2 (PS2) were built on a DVD platform and featured a 128-bit processor. Analysts applauded the move to DVD because it is less expensive to produce and allows more storage than CDs. It also gives buyers the ability to use the machine as CD music player and DVD movie player.
As Sony marketing director commented, “The full entertainment offering from Play Station 2 finitely appeals to a much broader audience. I have friends in their 30s who bought it not only because it‟s a gaming system for their kids, but also a DVD for them.” In addition, PlayStation 2 is able to play games developed for its earlier model that was CD-based. This gives the PS2 an enormous advantage in the number of compatible game titles that were immediately available to gamers. Further enhancing the PS2‟s appeal is its high-speed modem and allows the user‟s easy access to the Internet through digital cable as well as over telephone lines. This gives Sony the ability to distribute movies, music, and games directly to PS2 consoles. “We are positioning this as an all-round entertainment player,” commented Ken Kutaragi, the head of Sony Computer Entertainment. However, some prospective customers were put off by the console‟s initial price of $360. Shortly after the introduction of Neptune, Nintendo changed its strategies and announced the impending release of its newest game console, The GameCube. However, unlike the Neptune, the GameCube would not run
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on a DVD platform and also would not initially offer any online capabilities. It would be more attractively priced at $199. A marketing vice president for Nintendo explained the company‟s change in direction, “We are the only competitor whose business is video games. We want to create the best gaming system.” Nintendo also made the GameCube friendly for outside developers and started adding games that included sports titles to attract an older audience. Best known for its extra ordinary successes with games aimed at the younger set, such as Donkey Kong, Super Mario Bros, and Pokemon, Nintendo sought to attract older users, especially because the average video game player is 28. Youthful Nintendo users were particularly pleased to hear that they could use their handheld Game Boy Advance systems as controllers for the GameCube. Nintendo scrambled to ensure there would be an adequate supply of Game Cubes on the date in November 2001, when they were scheduled to be available to customers. It also budgeted $450 million to market its new product, as it anticipated stiff competition during the holiday shopping season. With more than 20 million PlayStation 2 sold worldwide, the GameCube as a new entry in the video game market would make the battle for market share even more intense. For almost a decade, the video game industry had only Sega, Nintendo, and Sony; just three players. Because of strong brand loyalty and high product development costs, newcomers faced a daunting task in entering this race and being competitive. In November 2001, Microsoft began selling its new Xbox, just three days before the GameCube made its debut. Some observers felt the Xbox was aimed to rival PlayStation 2, which has similar functions that rival Microsoft‟s Web TV system and even some lower level PCs. Like the Sony‟s PlayStation 2, Xbox was also built using a DVD platform, but it used an Intel processor in its construction. This open design allowed Microsoft to develop the Xbox in just two years, and gave developers the option of using standard PC tool for creating compatible games. In addition, Microsoft also sought the advice of successful game developers and even incorporated some of their feedback into the design of the console and its controllers. As a result of developers‟ efforts, Microsoft had about 20 games ready when the Xbox became available. By contrast, the GameCube had only eight games available. Microsoft online strategy was another feature that differentiated of the Xbox from the GameCube. Whereas Nintendo had no immediate plans for Web-based play, the Xbox came equipped with an Ethernet port for broadband access to Internet. Microsoft also announced its own Web-based network on which gamers can come together for online head-to head play and for organized online matches and tournaments. Subscribers to this service were to pay a small monthly fee and must have high-speed access to the Internet. This is a potential drawback considering that a very low percentage of households world over currently have broadband connections. By contrast Sony promoted an open network, which allows software developers to manage their own games, including associated fees charged to users. However, interested players must purchase a network adapter for an additional $39.99. Although game companies are not keen on the prospect of submitting to the control of a Microsoft-controlled network, it would require a significant investment for them to manage their own service on the Sony-based network. Initially the price of Microsoft‟s Xbox was $299. Prior to the introduction of Xbox, in a competitive move Sony dropped the price of the PlayStation 2 to $299. Nintendo‟s GameCube already enjoyed a significant price advantage, as it was selling for $100 less than either Microsoft or Sony products. Gamers eagerly snapped up the new consoles and made 2001 the best year ever for video game sales. For the first time, consumers spent $9.4 billion on video game equipment, which was more than they did at the box office. By the end of 2001 holiday season, 6.6 million PlayStation 2 consoles had been sold in North America alone, followed by 1.5 million Xbox units and 1.2 million Game Cubes. What ensued was an all out price war. This started when Sony decided to put even more pressure on the Microsoft‟s Xbox by cutting the PlayStation 2 price to $199. Microsoft quickly matched that price.
Wanting to maintain its low-price status, Nintendo in turn responded by reducing the price of its the GameCube by $50, to $149. By mid 2002, Microsoft Xbox had sold between 3.5 and 4 million units worldwide. However, Nintendo had surpassed Xbox sales by selling 4.5 million Game Cubes. Sony had the benefit of healthy head start, and had shipped 32 million PlayStation 2s. However, seven years after the introduction of original PlayStation, it was being sold in retail outlets for a mere $49. It had a significant lead in terms of numbers of units in homes around the world with a 43 per cent share. Nintendo 64 was second with 30 per cent, followed by Sony PlayStation 2 with 14 per cent. The Xbox and GameCube each claimed about 3 per cent of the market, with Sega Dreamcast comprising the last and least market share of 4.7 per cent. Sega, once an industry leader, announced in 2001 that it had decided to stop producing the Dreamcast and other video game hardware components. The company said it would develop games for its competitors‟ consoles. Thus Sega
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slashed the price of the Dreamcast to just $99 in an effort to liquidate its piled up inventory of more than 2 million units and immediately began developing 11 new games for the Xbox, four for PlayStation 2, and three for Nintendo‟s Game Boy Advance. As the prices of video game consoles have dropped, consoles and games have become the equivalent of razors and blades. This means the consoles generate little if any profit, but the games are a highly profitable proposition. The profit margins on games are highly attractive, affected to some degree by whether the content is developed by the console maker (such as Sony) or by an independent game publisher (such as Electronic Arts). Thus, the competition to develop appealing, or perhaps even addictive, games may be even more intense than the battle among players to produce the best console. In particular, Nintendo, Sony, and Microsoft want games that are exclusive to their own systems. With that in mind, they not only rely on large in-house staffs that design games but they also pay added fees to independent publishers for exclusive rights to new games. The sales of video games in 2001 rose to 43 per cent, compared to just 4 per cent increase for computer-based games. But computer game players are believed to be a loyal bunch, as they see many advantages in playing games on their computers rather than consoles. For one thing, they have a big advantage of having access to a mouse and a keyboard that allow them to play far more sophisticated games. In addition, they have been utilizing the Internet for years to receive game updates and modifications and to play each other over the Web. Sony and Microsoft are intent on capturing a portion of the online gaming opportunity. Even Nintendo has decided to make available a modem that will allow GameCube users to play online. As prices continue to fall and technology becomes increasingly more sophisticated, it remains to be seen whether these three companies can keep their names on the industry‟s list of “high scorers”. Questions:
1. Considering the concept of product life cycle, where would you put video games in their life cycle?
2. Should video game companies continue to alter their products to include other functions, such as email?
END OF SECTION B
Section C: Applied Theory (30 marks)
 This section consists of Applied Theory Questions. 

 Answer all the questions. 
 Each question carries 15 marks. 
 Detailed information should form the part of your answer (Word limit 200-250 words). 

1. What do you understand by product life cycle? Discuss implications and limitations of product life cycle concept.
2. Describe role of marketing channels. List the different types of marketing channels.
END OF SECTION C
S-2-250613

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Financial Management
Business Finance
1. What is the meaning of business Finance?
2. What is Financial Management?
3. What are the functions of Finance?
4. Explain the Indian Financial Systems
Sources of Finance
1. Explain Equity share capital with its advantages and disadvantages from the Firm’s point of view and the shareholder’s point of view.
2. Explain Debentures as instrument for raising long term debt capital.
3. What is leasing? Give its different forms with advantages and disadvantages.
4. Explain briefly five major financial institutions.
Management of working capital
1. Explain the different classifications of capital.
2. What is working capital cycle?
3. How will you estimate working capital requirements?
4. What should be the optimum level of working capital?
Management of cash
1. What are the motives for holding cash?
2. What are the major problems in cash management?
3. Explain the different aspects of cash budget.
4. Describe the various aspects of zero-based budgeting with its merits and demerits.
Management of Receivables
1. What is the meaning and purpose of receivables?
2. Explain cost analysis on receivables?
3. Explain Credit Policy.
4. What is Credit Analysis.
Management of Inventory
1. What are Inventories? Explain.
2. What are the benefits and risks of holding inventories?
3. Explain EOQ and determination of RC order level as techniques of inventory management level.
4. Explain in detail ABC analysis.
5. Examine the various tools of Financial Analysis.
Financial Analysis and Planning
1. What is Financial Statements and what are its limitations.
2. What are the significant factors of financial statement.
3. Discuss the various tools of financial analysis.
4. What is Financial statement analysis?
5. What are the tools of Financial analysis.
Cash flow Analysis
1. What is Fund Flow Statement? Discuss the uses and preparation of fund flow statements.
2. Explain fund flow cycle for a typical manufacturing company with a diagram.
3. Explain fund flow statement with a diagram.
4. Explain the preparation of fund flow statement
5. Write about computerized financial planning system.
Cash flow statement
1. Explain the different sources of cash.
2. Explain the different applications of cash with examples.
3. What are the differences between cash flow analysis and fund flow analysis.
4. Explain the uses of cash flow analysis with examples.
5. What is the importance of cost of capital in financial decisions.
Ratio analysis
1. What are primary Ratios and Secondary Ratios?
2. Discuss the advantages of ratio analysis.
3. What are the characteristics and uses of ratio analysis. Give examples.
4. What is the differences between capital structure and financial structure with the factors influencing capital structure.
5. Illustrate with examples the impact of change in Debt and equity on composite cost of capital.

Principles and Practice of Management
Controlling
1. Write about control and other function in an organization.
2. What are the different steps in controlling?
3. What are behavioral implications of control?
4. What are the benefits of Budgetary control?
Leadership
1. What are the major facets of leadership?
2. What is the trait approaches to leadership?
Communication
1. What is the role and significance of communication?
2. What are the major features of MIS?
3. What are the different levels of MIS?
4. What are the functional spheres of MIS?
Motivation
1. Write an essay on important factors of motivation.
2. What is the role of behavioral science and motivation?
3. How will you strengthen motivation?
4. What is blocked needs and resultant behavior?
Directing
1. What is the nature and functions of directing?
2. What are the directing functions?
3. What are the guiding principles of directive functions?
4. Write about directing functions and the management board.
Staffing
1. What is manpower planning process?
2. What is Recruitment and Selection?
3. What is Training and Development?
4. What is performance Appraisal?
Organization, Grouping and Departmentation
1. What are the grouping principles?
2. What is Departmentation and its method?
3. What is grid method of Departmentation?
Organizing
1. What is the nature and purpose of Organizational principles?
2. What is organizational Dynamics?
3. What are the major types of Organization
4. Elucide the classical principles of good management.
Planning
1. What are the features and types of planning?
2. Explain the different steps in planning.
3. What is Time Dimensions of planning?
4. What are the limitations of planning?
Principles of Management
1. Explain the scope of Management.
2. Write about Management principles and its nature.
3. Explain the different activity levels of management.
4. Write about Fayol and his Administration Management.


Human Resource management

 Human Resource Management Functions
1. What are the functions of Human Resource Management?
2. What do you understand by Personnel Administration?
3. Elucide the merging role of personnel Management?
4. What is the difference between Human Resource Management and Personnel Management?
Human Resource Planning
1. What is the importance and reasons for current interest in Human Resource?
2. Enumerate different steps in Human Resource Planning?
3. Which are the major activites in Human Resource Planning?
4. Write briefly on the different aspects of career planning.
Recruitment and selection
1. What is recruitment policy?
2. Explain the different aspects of selection?
3. Write about the different aspects of selection
4. Write an essay on the role of interviews in selection?
Training and Development
1. What are the needs, benefits  and types of training?
2. What is evaluation ? Explain.
3. What is Kirpatricks model of training evaluation?
4. What is Calender preparation?
Performance Appraisal
1. What is the purpose  and importance of performance Appraisal?
2. What are the steps in Appraisal ?
3. What is graphic a linear rating scale?
4. What are the benefits  and drawbacks of MBO program?
Workers Participation in Management
1. Write about the concept of WPM
2. What is the behavior sciences input/contributions to WPM?
3. What are the dynamics at work in the functioning of participative forums?
4. How can you make WPM more effective from managers point of view.
Motivation
1. What is Motivation?
2. Explain Theory X and Teoary Y?
3. What is ERG Theory?
4. What are Task Charactistics Theory?
Learning
1. What is classical conditioning  and operant conditioning?
2. What are the methods of shaping behavior?
3. What are the schedule of reinforcement?
4. What are the chief applications of learning theories that be adopted by the manager
Perception
1. What are the factors which influence perception?
2. What are the frequently used shortcuts in judging others?
3. Which are the specific applications used by the managers to appraise  their subordinates in organization?
4. Write about the link between perception  and individual decision making?
Personality
1. What is the different personality determinants?
2. Which are the major personality attributes influencing OB.
3. What are personality traits? Explain.
4. What is matching personalities  and jobs.


Marketing Management
Marketing -origins and Development
1. Explain marketing as a functional area of management.
2. Establish marketing as an overall philosophy.
3. What is production oriented, sales oriented and marketing oriented firms?
4. Enumerate the modern developments in the concept and practice of marketing?
The marketing environment
1. What is the meaning and relevance of marketing environment?
2. Explain what is macro Environment?
3. What is supplier and distributing environments?
4. Explain the different marketing environments and the roles of culture and subculture.
Integrated marketing
1. What is the concept of integrated marketing?
2. Explain the various elements of marketing mix and marketing planning.
3. Explain what is market segmentation? Give its steps and types.
Marketing strategy
1. What is Howard Shed model in marketing?
2. What is product planning?
3. What is the importance of pricing in a company?
4. Write about distribution planning and strategy.
Marketing planning
1. What are the procedures in marketing planning?
2. What are the elements of marketing planning?
3. Write briefly on marketing mix in planning.
Service marketing
1. Which are the common ways in which manufacturers are marketing their services.
2. What are the unique characteristics of service marketing.
3. What is the meaning of marketing research? Explain its different steps.
4. What is the scope of marketing research and its scientific procedure?
5. What are the applications of marketing research?
Marketing Organization
1. What are the basic principles of organization design?
2. Explain the techniques and methods for designing organization structure.
3. What is functional organization in marketing?
4. How will you develop and advertisement copy?
5. How will you select the appropriate media for advertisement?
Consumer Behavior
1. What is consumer decision process?
2. What are the types of consumers
3. What are the various parameters affecting consumer behavior?
4. What is the importance of consumers behavior for marketers?
5. What is the role of consumer behavior in marketing? Explain
Product management
1. What are the different product types?
2. What is product line decision?
3. How will you develop a new product?
4. What is the importance of packaging decision and functions.
5. Enumerate the role of advertisement and the different types?
Pricing in marketing
1. Explain pricing policy.
2. What is pricing decisions and determination of pricing?
3. Which are the major pricing methods.
4. What are the effects of pricing on consumers.
5. What is the meaning of and its differences of advertisement with publicity?


Case Study Project                  Total Marks: 100



Elective- Human Resources Management
As an HRD Manager what steps you will initiate before dismissing a workman found guilty of misconduct where there is the presence of a strong employees union.

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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
FIRST YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as "a process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization".
Discuss.
2. "Decision making is the most critical managerial task." Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget .If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 INTERNATIONAL ACCOUNTING
1. “All of us know that the total of the both sides of the Trail balance and Balance
sheet are must be matched, however in many occasions total of the two sides of
the statements may not be matched because of several reasons.” Discuss.
2. “Cost – Volume Profit (CVP) analysis is well known as well as most useful
analytical tool for assessing and comparing the benefits derived by the user of
the product or service against what they are paying.” Comment.
3. “Preparation of cash budget is helpful to resolve many systematic questions of an
organization, however in very few occasions the cash budget is failed to detect
uneven cash flows.” why and how?– Discuss.
4. “As a financial analyst, how would you address and resolve the various issues
involved in international financial statements analysis?” – Explain.
1.3 INTERNATIONAL ECONOMICS
1. Discuss India’s balance of payment position since 2000 and adjustments
mechanism adopted by India.
2. Explain the theory of customs union on its relevance to developing countries.
3. Critically discuss the monetary approach to the balance of payment problem.
4. Discuss the methods adopted for foreign exchange control.
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. Why do Firms go International? Discuss the Problems Faced by MNC’S in
introducing new Product.
2. Do you think that study of international business environment is relevant for the
manager? If yes (or) No, Justify your views and Discuss the economic and
financial environment of international business.
3
3. Judge how the business and cultural environment shape the behavior of a
organization of your choice.
4. Is your firm home-region oriented, Bi-region oriented or host-region oriented or
global, according to Vugman and Verdeke’s criteria? Show how you reach your
conclusion.
1.5 FOREIGN POLICY OF INDIA
1. What are some of the major factors that have influenced the yen/dollar
exchange rate in the past decade? Have different factors become more important
at different times? It so, which ones?
2. “Major global powers influenced the foreign policy of India – New India is
gradually gaining momentum to influence the foreign polices of major powers”
Elucidate.
3. India’s role in the development of Bangladesh and Srilanka is noteworthy. But
their attitude towards India is not encouraging. What goes wrong? How such
problems can be solved?
4. Analyze the following issues related to India’s foreign policy.
A. China – India Border Issue.
B. Pakistan – India Border issue.
C. India’s claim for permanent seat in the UN Security Council..
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. Information technology is moving towards maturity? Do you agree or disagree?
Justify your views.
2. Give some examples of IT dependencies that are likely to be found in a strategy
but cannot be resolved through the iterative process. How can the effects of
dependencies external to the firm are mitigated.
3. Assume you are the manager of a department in which each of your employees
has a workstation interconnected to all other in the department through a LAN.
The LAN itself is connected to the firm’s central processing facility. Discuss the
important factors that would be involved in the recovery management process
for your department.
4. System control and availability must across the boundary dividing manual and
automated processes. Using the account payable program as an example.
Discuss the shift in responsibility at the interface.
4
1.7 COMMUNICATION FOR GLOBAL MANAGERS
1. “Ineffective communication is the fault of the sender.” Do you agree or disagree?
Discuss. Explain how ineffective communication disturb doing business globally.
2. Narrate the features of different types of reports. Present the structure of
scientific report. Prepare a report to highlight the ever increasing rate of attrition
in the organization.
3. Draft a speech on “Business Ethics” to be delivered in a meeting of Chamber of
Commerce and industry at Chennai.
4. Make out a new report concerning untapped potentials in the handicrafts sector
of your country thought which there will be a scope to mobilize Foreign
Currency reserves.
1.8 ORGANISATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule,
conduct an interview with 2-3 executives of any one organization and present
the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A.[I.B.] – 1ST YEAR – Assignment - AUP/551/C-350
ANNAMALAI UNIVERSITY PRESS 2018 -2019


ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
FIRST YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SEVEN papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries
25 marks (2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as " A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization".
Discuss.
2. "Decision making is the most critical managerial task." Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MANAGERIAL ECONOMICS
1. Decision making is the most important function of business managers. Decision
making is the central objective of Managerial Economics. Discuss - Scope of the
Economics in Decision Making and Different Decision Making Models.
2. Monopolistic Competition is a special case of imperfect completion. It stance
between monopoly and perfect completion and accordingly the pricing decision
are determined by the market forces – Discuss.
3. Since different decision are affected by difference type of cost, it is essential for a
manager to understand the relevant cost in decision making. Comment in
detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
3
1.4 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.5 HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Study the following produces and explain how they have failed to keep up with
the changing world
(a) Honda car
(b) Singer sewing machine
2. Material management plays important role in optimization of overall profitability
of any firm – Elaborate.
3. Explain the applications of ABC analysis in production and material
management in a chemical industry.
4. Discuss the causes and objectives of breakdown maintenance. Point out its
demerits in a manufacturing industry.
4
1.7 RESEARCH METHODS FOR MANAGEMENT
1. ‟Creative management, whether in public administration or private industry,
depends on methods of inquiry that maintain objectivity, clarity, accuracy and
consistency”. Discuss this statement and examine the significance of research”.
2. ‟Experimental method of research is not suitable in management field.‟Discuss
the problems in the introduction of this research design in business
organisation?
3. ‟Interpretation is an art of drawing inferences, depending upon the skill of the
researcher”. Elucidate the given statement explaining the technique of
interpretation.
4. You are working as a purchase Manager for a company. The following
information has been supplied to you by two manufacturers of electric bulbs.
Which brand of bulbs are you going to purchase if you desire to take a risk of
5%
Company A Company B
Mean life (in hours) 1300 1248
Standard Deviation (in hours) 82 93
Sample size 100 100
M.B.A. [I.S.] - 1ST YEAR Assignment - AUP/551/C-200
ANNAMALAI UNIVERSITY PRESS 2018 -2019


ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
FIRST YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as " A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization".
Discuss.
2. "Decision making is the most critical managerial task." Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- Comment on this
statement.
1.4 OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
3
1.5 HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 STATISTICS FOR MANAGERS
1. Which measure of central tendency would be most useful in each of the
following instances?
(a) The production manager for a manufacturer of glass jars, who is concerned
about the proper jar size to manufacture, has sample data on jar sizes
ordered by customers. Would the mean, median, or modal jar size be of
most value to the manager?
(b) The sales manager for a quality furniture manufacturer is interested in
selecting the region’s most likely to purchase his firm’s products. Would he
be most interested in the mean or median of family income in prospective
sales areas?
(c) A security analyst is interested in describing the daily market price change of
the common stock of a manufacturing company. Rarely the market price of
the stock changes by more than one point, but occasionally the price will
change by as many as four points in one day. Should the security analyst
describe the daily price change of the stock in terms of mean, median, or
mode of the daily market price change?
2. Late payment of medical claims can add to the cost of health care. An article
reported that the mean time from the date of service to the date of payment for
one insurance company was 41.4 days during a recent period. Suppose that a
sample of 100 medical claims is selected during the latest time period. The
sample mean time from the date of service to the date of payment was 39.6
days, and the sample standard deviation was 7.4 days.
a. Using the 0.05 level of significance, is there evidence that the population
mean has changed from 41.4 days?
b. What is your answer in (a) if you use the 0.01 level of significance?
c. What is your answer in (a) if the sample mean is 38.2 days and the sample
standard deviation is 10.7 days?
3. La Quinta Motor Inns developed a computer model to predict the profitability of
sites that are being considered as locations for new hotels. If the computer
model predicts large profits, La Quinta buys the proposed site and builds a new
hotel. If the computer model predicts small or moderate profits, La Quinta
chooses not to proceed. This decision-making procedure can be expressed in the
hypothesis-testing framework. The null hypothesis is that the site is not a
4
profitable location. The alternative hypothesis is that the site is a profitable
location.
a. Explain the risks associated with committing a Type I error in this case.
b. Explain the risks associated with committing a Type II error in this case.
c. Which type of error do you think the executives at La Quinta Motor Inns are
trying hard to avoid? Explain.
4. The chair of the accounting department wants to develop a regression model to
predict the grade point average in accounting for graduating accounting majors,
based on the students’ SAT score and whether the student received a grade of B
or higher in the introductory statistics course (0 = no and 1 = yes).
a. Explain the steps involved in developing a regression model for these data.
Be sure to indicate the particular models you need to evaluate and
compare.
b. Suppose the regression coefficient for the variable of whether the student
received a grade of B or higher in the introductory statistics course
is +0.30, how do you interpret this result?
1.7 MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have received
a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization cannot
exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
1.8 ORGANISATIONAL BEHAVIOUR
1. Understanding the basic concepts of Organizational Behaviour prepare a
Behavioural frame work for a newly established IT company in Chennai. –
Student can imagine the size and turnover of the industry.
2. To understand the importance of the concepts personality, perception, and
attitude of employees in an organization, prepare an interview schedule, conduct
an interview with 2-3 executives of any one organization and present the results.
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
4. Identify a suitable case to understand Organizational Culture, analyze the case
and present it with issues and strategies.

M.B.A. [HRM] – 1ST YEAR – Assignment - UAP/551/C-2000
ANNAMALAI UNIVERSITY PRESS 2018 -2019