Tuesday, 20 April 2021

FINANCIAL AND COST ACCOUNTING ISBM GMS EXAMINATION ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

FINANCIAL AND COST ACCOUNTING ISBM GMS EXAMINATION ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com


 Answer the following question.

Q1.

Enumerate the steps involved in the installation of budgetary control system in an organization?

(10marks)

Q2.

Which are the different ways by which the cost can be analysed?

(10marks)

Q3.

Cost accounting has become an essential tool of management”. Comment and state the steps to betaken while installing a costing system in a manufacturing concern.

(10marks)

Q4.

A good costing system is an involvable aid to management.” Discuss


Answer the following question.

Q1.

What are the fundamentals of communication?

(10marks)

Q2.

identify some of informal groups

(10marks)

Q3.

Write a note on grapevine

(10marks)

Q4.

Explain in detail the staff type of organization

Answer the following question.

Q1.

Explain Psychological Pricing.

(10marks)

Q2.

What is Brand equity?

(10marks)

Q3.

What is Direct Marketing?

(10marks)

Q4.

Explain Inventory Decisions.


Answer the following question.

Q1.

Describe total quality management (TQM).

(10marks)

Q2.

Explain the difference between total and partial productivity.

(10marks)

Q3.

What are the major components of a production system? Give two examples.

(10marks)

Q4.

What factors distinguish between production and service operations?

Q5.

Describe briefly the “Delphi Method”.

(10marks)

Q6.

A firm uses exponential smoothing with a very high value of alpha. What does this indicate with respectto the emphasis if placed on past data

(10marks)

Q7.

Is there a difference between forecasting demand and forecasting sales?

(10marks)

Q8.

A Turkish manufacturing company operating a subsidiary in TRNC shows the following results:

PRODUCTION AND OPERATION MANAGEMENT IIBMS EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 PRODUCTION AND OPERATION MANAGEMENT IIBMS EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

 

Note: Solve any 8 Questions

 

1.      Mention situations in (a) banking, (b) advertising, (c) agriculture, and (d) hoteliering where production and operations management is involved. Describe the inputs, outputs, processes and utilities.

 

 

  1. What are the hurdles in the globalisation of services? Mention the managerial, social and political issues. Are services, generally more difficult to globalise? What are the implications in the Indian context of the newly liberalized economy?

 

 

  1. Typical Linear Programming has one objective function. But, in many practical situations, there could be more than one objective. How can one take care of such a situation? Explain by means of an example.

 

 

  1. How would different Queuing Disciplines affect waiting line characteristics? Explain by giving examples.

 

 

  1. How would you control quality in a job-shop situation (where one customer’s order may be different from another’s).

 

 

  1. As a management discipline, does maintenance management differ from production management? If yes, in what way?

 

 

  1. Describe the use of information technology in supply chains.

 

 

  1. ‘Inventory is a part of manufacturing strategy.’ Do you agree with this statement? If so, explain why it should be only a part of the total manufacturing strategy?

 

 

  1. Can the Plant layout principles be applied to forming a layout of an office? What criteria would you use in designing such a layout?

 

 

  1. Would the LOB (Line of Balance) technique be more useful to the General Manager (Production) or to a Plant Superintendent? Explain

Tuesday, 13 April 2021

MATRIX INSTITUTE OF BUSINESS MANAGEMENT - MIBM GLOBAL EXAMINATION ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 MATRIX INSTITUTE OF BUSINESS MANAGEMENT - MIBM GLOBAL EXAMINATION ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com


Business Communication

Total Marks: 100

SECTION –A

Q1. Attempt any 15 (15X2=30)

1. The handshake that conveys confidence is

a. Limp

b. Firm

c. Loose

d. Double

2. The whole concept of achieving success begins with how you ______

a. Behave

b. Think

c. Work

d. All of the above

3. The ________ body of the presentation should be broken into short and clear units

a. Main

b. Middle

c. Upper

d. Lower

4. The following is (are) the most effective ways of communication.

a. Verbal

b. Non verbal

c. Written

d. All of the above

5. The _____ of business letter is called layout.

a. Body

b. Content

c. Pattern

d. All of the above

6. Goals help us to ________

a. Communicate

b. Success

c. Work

d. Motivate

7. Good communication matters in business because ________.

a. everyone communicates for a living

b. it’s impossible to work in an office setting without communicating by writing or orally

c. it reflects who you are professionally

d. all of the above

8. What type of software would a writer use to produce a slide show for a meeting?

a. Database application

b. Presentational application

c. Spreadsheet application

d. Personal information application

9. Which of following is a true stsement about e-mail ?

a. E-mail changes only the message.

b. E-mail changes only the way the message is delivered.

c. E-mail changes both the way the message is delivered and the message.

d. Email does not change the way the message is delivered and the message

10. All memo headings should contain the following:

a. MEMO TO, DIVISION, DATE, FROM.

b. DATE, REFERENCE, FROM, FLOOR.

c. DATE, MEMO TO, FROM, PHONE

d. All the above

11 Organizations hiring hundreds of new employees every year must adopt a

more ------- towards the recruiting process.

a. systematic approach

b. organizational approach

b. direct approach

d. indirect approach

12. An effective oral presentation process follows _____ steps.

a. 3

b. 4

c. 5

d. 6

13. Collection letter should be written with the assumption that most of the people will:

a. Pay

b. Ignore

c. Not pay

d. Delay

14. One of the fastest ways to ensure your career success is to

a. learn how to design web pages

b. post a persuasive resume online

c develop excellent communication skill

d. invite your boss out to lunch periodically

15. Effective communication can ONLY be achieved when:

a. The audience is understood

b. Feedback is encouraged

c. Thoughts are organized

d. All the above

16. Communication theory does not help to explain ________.

a. what happens when we communicate

b. why certain symbols mean different things

c. how we learn to speak

d. why communication breaks down

SECTION –B

Q2. Attempt any 10 (10X3=30)

1. What is Business Communication?

2. Communication is a two way process Explain?

3. Explain the seven C's of communication?

4. What is noise? Explain various types of noises?

5. Write short notes on any two?

a. Body language b. Selection Interview c. Feedback

6. What is a meeting? Explain duties of Chairperson at a meeting ?

7. What do you mean by communication barriers?

8. What is meant by self development?

9. Distinguish between formal and the informal communication?

10. Explain the essential elements of a good report?

11. What is meant by group discussion?

12. What is meant by non verbal communication?

SECTION –C

Q3. Attempt any 2 (10X2=20)

1. “Communication is the blood of business”. Explain it and discuss why communication is so important to an organization.

2. What is meant by an interview? What are the objectives of interview? Explain various steps involved in conducting an interview ?

3. What do you mean by international Communication? What suggestions would you give for adopting global business ?

Q3. Attempt any 1 (20X1=20)

CASE: 1

Draft the Notice, Agenda of an Annual General Meeting of Reliance Industries Ltd. Also draft two Resolution

1. Appointment of Banker

2. To issue shares to the investors

CASE: 2

A well-known media conglomerate recently had a serious incident when one of their customer service representatives changed a customer’s name from “John Smith” to “A!@hole Smith” (not the customer’s actual name) after a heated phone call. This incident went public and caused a wave of bad press for the company. Likely, the company also had legal ramifications from this incident, though they were never made public.

1. What is the impact of this kind of communication on business.

2. Who according to you is responsible for not handling the situation better . What would be the solution to this problem


MANAGERIAL ECONOMICS

Section – A (Marks – 25)

Attempt all questions 1. How is Price Elasticity measured? 2. State and explain the ‘Law of variable proportions’ 3. Define ‘Production Function’. Explain with diagram, the three stages of the Law of Variable Proportions.

4. Define production function. State and explain the ‘Law of Diminishing Marginal Returns’

5. What is ‘Cost benefit analyses? Justify its use in the implementation of developmental projects.

Section – B (Marks – 25)

Attempt all questions –

1. What is ‘Segmentation’? Explain Product segmentation and Market segmentation concept.

2. What is ‘Wholesaling’? Discuss various benefits of Wholesaling.

3. Explain different Features of Perfect Competition.

4. Cost Volume Profit Analysis.

5. What is Capital Rationing? Section – C (Marks – 50) Attempt any five questions –

1- Explain in detail the nature and scope of Managerial Economics. How Micro Economics differs from Managerial Economics?

2. What is Empirical Production Function? Explain the optimum combination of inputs with diagrams. 3. What is Cost of Capital? Explain its structure and role in inter- national competitiveness. 4. What is Elasticity of Demand? Explain Price, Cross and Income Elasticity of Demand used in managerial decision making process. 5. What do you mean by Monopoly? How price and output is determined in short and long run in Monopoly Competition? 6. Describe the Oligopoly Model in detail. 7. Explain management of foreign exchange with special reference to India.


ORGANISATIONAL BEHAVIOUR

Section – A (Marks – 25)

Attempt all questions 1. What are the key biographical characteristics? 2. What is difference between intellectual abilities and physical abilities? 3. How an individual comes to know about “values”? 4. What is difference between terminal and instrumental values? 5. What is the importance of emotional intelligence?

Section – B (Marks – 25)

Attempt all questions – 1. Why managers require knowledge of OB? 2. What are the contributing disciplines of Organizational Behavior? 3. What do you mean by Locus of Control? 4. What is the influence of heredity and environment on personality? 5. How does Personality Typing help in the world of work? Section – C (Marks – 50)

Attempt any five questions –

1. Define organizational behaviour & its importance. Discuss how other science contributes to the study of organizational behavior. 2. Explain Mc-Gregor’s theory X & theory Y?

3. What is personality- What are its determinates - Which of them, you feel, are more important in shaping personality.

4. What is stress- Explain various levels of stressors. List of the stress coping strategies at various levels. Who should be responsible for dealing with the stress – individual or the group?

5. Explain the nature of group and various types of group. Why it is important for mangers to be familiar with the concepts of group

6. What is a team- What are its types. Would you like to work in a self or Managed team- Explain.

7. Explain the styles of leadership. Explain the traits of effective leader.

Sunday, 11 April 2021

ANNAMALAI MBA ONLINE EXAMINATION HELP AND GUIDANCE PROVIDED WHATSAPP 91 9924764558

ANNAMALAI MBA ONLINE EXAMINATION HELP AND GUIDANCE PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com 


Total No. of Pages: 2

4930

Register Number:

Name of the Candidate:

M.B.A. DEGREE EXAMINATION, May 2020

(FIRST YEAR)

530: MANAGERIAL ECONOMICS

(New Regulations)

Time: Three hours

Maximum: 75 marks

SECTION – A

Answer any FIVE questions

(5  3 = 15)

1.

What do you mean by managerial economics?

2.

What is cost function?

3.

Define monopoly market.

4.

What are the social responsibilities of business?

5.

What is meant by perfect competition?

6.

What do you mean by profit?

7.

What is meant by national income?

8.

Define fore casting.

SECTION – B

Answer any THREE questions

(3  10 = 30)

9.

Enumerate the significance of economic analysis in business, decision.

10.

Explain determinants of demand in detail.

11.

Explain price elasticity of demand.

12.

Explain the difference between accounting profit and economic profit in details.

13.

Define trade cycle. Explain the various phases of a trade cycle.

SECTION – C

Answer any ONE question

(1  15 = 15)

14.

Explain with example determinants of demand.

15.

How does supply curve in a planned economy differ from a market economy?

16.

Explain the scope and Methods of managerial economics.

SECTION – D

Compulsory

(1  15 = 15)

17.

Describe the concept of economic welfare and its relationship with national income of a country.

jkpHhf;fk;

gFjp – m

vitnaDk; Ie;J tpdhf;fSf;F tpilaspf;f

(5  3 = 15)

1.

nkyhz;ik bghUshjhuk; vd;why; vd;d?

2.

mlf;f tpiy TW vd;why; vd;d?

2

4930

3.

Kw;WUik re;ij ,yf;fzk; jUf.

4.

tpahghuj;jpd; rKjhag; bghWg;g[ ahit?

5.

KGmst[ nghl;o vd;why; vd;d?

6.

,yhgk; vd;gJ ahJ?

7.

njrpa tUtha; vd;why; vd;d?

8.

Kd;fzpj;jy; tiuapyf;fzk; jUf.

gFjp - M

vitnaDk; _d;W tpdhf;fSf;F tpilaspf;f

(3  10 = 30)

9.

tpahghu Kot[ vLj;jypy; bghUshjhu Ma;tpd; g';fpid tpsf;Ff.

10.

njitia jPh;khdpf;Fk; fhuzpfs; gw;wp tpsf;fkhf tpthp

11.

njitf;fhd tpiy befpH;r;rpapid tpsf;Ff.

12.

fzf;fpay; mlf;f tpiyf;Fk; bghUshjhu mlf;f tpiyf;Fk; cs;s ntWghl;il tpsf;fkhf tpthp

13.

bghUshjhu nkyhz;ikapd; Fzhjprpa';fs; kw;Wk; gug;g[ vy;iyia tpsf;Ff.

gFjp - ,

vitnaDk; xU tpdhtpw;F tpilaspf;f

(1  15 = 15)

14.

njitapd; jd;ikfis cjhuzj;Jld; tpsf;Ff.

15.

xU jpl;lkpl;l bghUshjhuj;jpy mspg;g[ tpist[ xU re;ij bghUshjhuj;jpypUe;J vt;thW ntWgLfpwJ.

16.

nkyhz;ikg; bghUshjhuj;jpd; braw;gug;g[k; Kiwa[k; gw;wp tpsf;fkhf tpthp

gFjp - <

fl;lha tpdh

(1  15 = 15)

17.

bghUshjhu eyd; vd;Dk; nfhl;ghl;oid tpsf;Ff. nkYk; ,jw;Fk; Xh; ehl;od; njrpa tUkhdj;jpw;Fk; cs;s bjhlh;gpid tpthpf;ft[k;.

~~~~~###~~~~~

Friday, 9 April 2021

IIBM MBA EXAMINATION ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 IIBM MBA EXAMINATION  ANSWER  SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT


DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com


Examination Paper of Business Communication

IIBM Institute of Business Management

• This section consists of multiple choices and Short Notes type questions.

• Answer all the questions.

• Part one questions carry 1 mark each & Part two questions carry 5 marks each.

IIBM Institute of Business Management

Subject Code-B109

Examination Paper Business Communication

MM.100

Section A: Objective Type & Short Questions (30 marks)

Part one:

Multiple choice:

I.The most important goal of business communication is_________. (1)

a) favorable relationship between sender and receiver

b) organizational goodwill

c) receiver response

d) receiver understanding

II. Down ward communication flows from_________ to_________. (1)

e) Upper to lower

f) Lower to upper

g) Horizontal

h) Diagonal

III. Horizontal communication takes place

between_________. (1)

a. superior to subordinate

b. subordinate to superior

c. employees with same status

d. none of these

IV. The study of communication through touch is_________. (1)

a. chronemics

b. haptics

c. proxemics

d. semantic

V._____________ channel of communication is known as grapevine (1)

a. Formal

b. Informal

c. Horizontal

d. Vertical

VI. The following is (are) the most effective ways of communication. (1) a. Verbal b. Non verbal c. Written d. All of the above

Examination Paper of Business Communication

IIBM Institute of Business Management

END OF SECTION A

• This section consists of Caselets.

• Answer all the questions.

• Each Caselet carries 20marks.

• Detailed information should form the part of your answer (Word limit 150 to 200 words).

VII. The handshake that conveys confidence is (1)

a. Limp

b. Firm

c. Loose

d. Double

VIII. ________ of the letter consists of main message. (1)

a. Heading

b. Body

c. Greeting

d. Closing

IX. Body of a letter is divided into ________

parts. (1)

a. 1

b. 2

c. 3

d. 4

X. X. A persuasive message will fail if_____ (1)

a. it does not focus on what is in it for the reader

b. it only lists facts

c. it moves too slowly

d. all of the above

Part Two:

1. Brief Grapevine communication? (5)

2. List the 7 C’s of Communication? (5)

3. Describe the various barriers of communication? (5)

4. Write the negotiation process. (5)

Section B: Caselets (40 marks)

Caselet 1

Barry and Communication Barriers Effective Communication as a Motivator One common complaint employees voice about supervisors is inconsistent messages – meaning one supervisor tells them one thing and another tells them something different. Imagine you are the supervisor/manager for each of the employees described below. As you read their case, give

Examination Paper of Business Communication

IIBM Institute of Business Management

consideration to how you might help communicate with the employee to remedy the conflict. Answer the critical thinking questions at the end of the case then compare your answers to the Notes to Supplement Answers section. Barry is a 27-year old who is a foodservice manager at a casual dining restaurant. Barry is responsible for supervising and managing all employees in the back of the house. Employees working in the back of the house range in age from 16 years old to 55 years old. In addition, the employees come from diverse cultural and ethnic backgrounds. For many, English is not their primary language. Barry is Serv Safe® certified and tries his best to keep up with food safety issues in the kitchen but he admits it’s not easy. Employees receive “on the job training” about food safety basics (for example, appropriate hygiene and hand washing, time/temperature, and cleaning and sanitizing). But with high turnover of employees, training is often rushed and some new employees are put right into the job without training if it is a busy day. Eventually, most employees get some kind of food safety training. The owners of the restaurant are supportive of Barry in his food safety efforts because they know if a food safety outbreak were ever linked to their restaurant; it would likely put them out of business. Still, the owners note there are additional costs for training and making sure food is handled safely. One day Barry comes to work and is rather upset even before he steps into the restaurant. Things haven’t been going well at home and he was lucky to rummage through some of the dirty laundry and find a relatively clean outfit to wear for work. He admits he needs a haircut and a good hand scrubbing, especially after working on his car last evening. When he walks into the kitchen he notices several trays of uncooked meat sitting out in the kitchen area. It appears these have been sitting at room temperature for quite some time. Barry is frustrated and doesn’t know what to do. He feels like he is beating his head against a brick wall when it comes to getting employees to practice food safety. Barry has taken many efforts to get employees to be safe in how they handle food. He has huge signs posted all over the kitchen with these words: KEEP HOT FOOD HOT AND COLD FOOD COLD and WASH YOUR HANDS ALWAYS AND OFTEN. All employees are given a thermometer when they start so that they can temp food. Hand sinks, soap, and paper towels are available for employees so that they are encouraged to wash their hands frequently.

Questions

1. What are the communication challenges and barriers Barry faces? (10)

2. What solutions might Barry consider in addressing each of these challenges and barriers? (10)

Caselet 2

Mr. Dutta, newly appointed president of century Airlines, knew the company’s survival depended on customer service, which in turn depended on motivated employees. So he created the Century Spirit program to build team spirit by encouraging employee participation, individual initiative, and open communication. Among the program’s early successes was newspaper started by a group of flight attendants. The plane truth published information about benefits and work conditions as well as feature stories and humorous articles. It quickly became popular not only with flight attendant but with pilot, machinists, and baggage handlers.

As time went on, though, the plane truth began to run articles critical of the company. When management cut back worker’s hours, the, newspaper questioned what sacrifices the executive were making. When the technical services department releases figures showing long turnaround times, the paper questioned the machinist’s work ethic. Worried that customer might see the newspaper; Mr. Dutta wanted to cancel it. The president of the flight attendants union also wanted to see it was stirring up trouble with the machinists.

Examination Paper of Business Communication

IIBM Institute of Business Management

• This section consists of Applied Theory Questions.

• Answer all the questions.

• Each question carries 15marks.

• Detailed information should form the part of your answer (Word limit 200 to 250 words).

END OF SECTION C

Ms. Rachel, Century’s human resource director, was asked to stop the publication. But she hesitated. She knew the employee morale was on the brink, but she did not know whether the newspaper was venting worker’s frustrations and reinforcing team spirit or stirring up old animosities and bringing the whole company down. Was it creating more tension than unity or vice-versa?

Questions

1. What Communication issues are involved at Century Airlines? (10)

2. What Communication Channels are being Utilized (10)

Section C: Applied Theory (30 marks)

1. Explain the various non verbal communications with an example in business

Scenario? (15)

2. Delineate the types of parts of business report writing? (15)

S-2-010619


Examination Paper of Energy Management

IIBM Institute of Business Management

Examination Paper MM.100

Energy Management

Section A: Objective Type & Short Questions (30 Marks)

 This section consists of Multiple Choi  ce and Short Note Type Questions. 

 Answer all the questions 

 Part one carries 1 mark each and Part Two questions carry 5 marks each. 

Part One:

1. The audit that focused on evaluating the energy consumption pattern is a______

a. Preliminary Audit

b. Sound Energy Audit

c. Detailed Audit

d. Efficiency Audit

2. Energy Crops are also known as _____________

3. When plant matter is heated but not burnt to break into solid, liquid and gas is which type of

convention?

a. Chemical Convention

b. Thermo chemical Convention

c. Biochemical Convention

d. Residual Convention

4. An example of a simple passive space heating technology is the _____________

5. To make solar design effective which of the following is not followed?

a. A building should have large areas of glazing facing the sun.

b. Certain features should be adopted for equal distribution of heat throughout the building.

c. A building should be sufficient to allow heat storage.

d. A building should have proper landscaping to allow direct sun to the building.

6. It is the most common type of solar panel for full solar power systems.

a. Unframed Rigid Panels

b. Solar Roofing

c. Flexible Panels

d. Framed Rigid Panels

7. Low Peak Coincidence Factor is which of the following barrier for Solar Power Development?

a. Market Related Barrier

b. Institutional Barrier

c. Economical & Technological Barrier

d. Ecological Barrier

8. LEED is a ______________

IIBM Institute of Business Management 1

Examination Paper of Energy Management

9. ______________ is a semi – autonomous body within the OECD

10. SRP stands for _____________

Part Two:

1. Write a short note on „Energy Consumption‟?

2. Differentiate between „Space Heating and Space Cooling‟?

3. Write a short note on „Crop Drying‟?

4. What is a „Solar Thermal Program‟?

END OF SECTION A

Section B: Caselets (40 Marks)

 This section consists of Caselets 

 Answer all the questions 

 Each Caselet carries 20 marks 

 Detailed information should form the part of your answer (Word limit 150 to 200 Words) 

Caselet 1

New South Energy, a subsidiary of Calpine Corp., and Suez Energy North America has asked the

Mississippi Public Service Commission to delay Entergy Corp‟s purchase of the 480 – MW Attala plant.

Entergy agreed in March to purchase the natural gas – fired plant located in Attala. Country, Miss., from

Central Mississippi Generating Co., for $ 88 million. But it asked Cleco Corp., to purchase the

transmission infrastructure associated with the plant. The two companies want the public service

commission to require Entergy to go through the request for proposals process to show that the plant

offers the best value to Mississippi ratepayers. “We do not necessarily oppose the acquisition. But what‟s

the rush?” a New South spokesman said. The price is good until next October, so New South and Suez are

asking for proof that in today‟s market it is the best deal for ratepayers. “They should let other bidders

have a chance,” the spokesman said.

The Mississippi PSC held hearings on the sale of the plant on Wednesday.

Getting the sale approved immediately does have an advantage for Entergy. If it is approved before early

February it will exempt the sale from the Federal Energy Regulations Commission‟s jurisdiction. The

energy bill signed by President Bush in August gives FERC jurisdiction over such asset – only sales

beginning in February.

By separating the plant from the transmission infrastructure, the sale was exempted from FERC‟s

jurisdiction under current rules. FERC is more likely to look at whether the sale of the asset has market

power or transmission implications.

The PSC‟s staff said that based on information provided by Entergy, it appears the acquisition of Attala is

in the public interest and represents a unique opportunity for Entergy to upgrade its aging generation fleet

at a price that is in line with recent sales of similar units and below what it would cost to build a new unit.

It has concerns, however, over Entergy‟s plan to recover the cost of the plant through rider to its existing

IIBM Institute of Business Management 2

Examination Paper of Energy Management

power management schedule. “The recovery of each plant should be addressed individually,” the staff

said.

The staff is also concerned about “piecemeal ratemaking,” meaning that certain costs are considered in

isolation rather than looking at total costs. It cited concerns that Entergy would try to recover operations

and maintenance costs under the rider when it is already included in base rates, and that certain revenues

related to the newly acquired plant will not be considered when setting rates.

Questions:

Q1. Write a note on „Piecemeal Ratemaking?

Q2. What are the advantages of the Acquisition of Entergy Corp‟s by Mississippi Public

Service Commission?

Caselet 2

Electricity is a vital energy input for economic development of any country and helps to alleviate many of

the concerns facing the world, today in a distinctive manner. It is available from various sources such as

conventional and non – conventional sources at a reasonable cost. The electricity generation in India has

indicated four times increase i.e., from 120.8 billion KWH in 1980 – 81 to about 650 billion KWH in

2004 – 2005. It is very interesting to note that among the conventional sources involved in the process of

electricity generation, the share of thermal energy has been significant indicating the growth from 61.3

billion KWH to 700 billion KWH during 1980 – 81 to 2005. The other sources of energy i.e., hydro

energy and nuclear energy have been playing an insignificant role in electricity generation. The basic

input of electricity generation, i.e., coal is causing for many pollutants like sulphur dioxide, nitrogen

oxide, carbon dioxide and particulate matter have a severe damaging effect on mankind and nature. Thus

fuel substitution is very crucial for reducing the adverse impact on environment in the process of

electricity generation. The non – conventional sources of energy like solar energy, wind energy, biomass,

geothermal etc., can be used as substitute energies to electricity generation without any adverse impact on

environment. Moreover, these renewable sources of energy are both economically viable and

environmentally preferable alternatives to fossil fuels. Apart from this, the government also should

involve in environmental matters and protect the public interest in order to maintain pollution free

environment. A strong national energy policy and legislative acts should be formulated for a pollution

free environment. The various alternative options if emphasized by the government, such as, adoption of

energy efficiency measures, economic policies and technology can stabilize the environmental pollution

over a period of time.

Questions:

Q1. Write a note on „Electricity Generation in India‟?

Q2. What are the various substitutes adopted by government to prevent Environmental Pollution?

END OF SECTION B

Section C: Applied Theory (30 Marks)

IIBM Institute of Business Management 3

Examination Paper of Energy Management

 This s  ection consists of Long Questions 

 Answer all the questions 

 Each question carries 10 marks each. 

 Detailed information should form the part of your answer (Word limit 200 to 250 Words) 

1. Write a note on the components of Energy sector?

2. What are the recent trends of Clean Energy?

3. What is Biomass? State the different kinds of Biomass?

END OF SECTION C

IIBM Institute of Business Management 4

Examination Paper of Energy Management

IIBM Institute of Business Management

Examination Paper MM.100

Energy Resources

Section A: Objective Type & Short Questions (30 Marks)

 This section consists of Multiple Choi  ce and Short Note Type Questions. 

 Answer all the questions 

 Part one carries 1 mark each and Part Two carry 5 marks each. 

Part One:

1. Which of the following is not the non-solar renewable?

a. Tidal energy

b. Bio-energy

c. Geothermal energy

d. All of these

2. The component of the aerodynamics of wind turbines that is in line with the direction of the air

stream known as___________

a. Drag force

b. Harnessing force

c. Lift force

d. None of these

3. Wind turbines that can harness wind from any direction without the need to reposition the rotor

when the wind the wind direction change is called___________

a. Horizontal axis wind turbine

b. Vertical axis wind turbines

c. Both a & b

d. None of these

4. Which of the following is the floating devices a.

Duck

b. Clam

c. Both a & b

d. Oscillating water column

5. WECS stands for __

6. OWC stands for _________________

7. Which of the following is the low-temperature solar energy applications a.

Domestic water heating

b. Domestic space heating

c. Active solar heating

d. Both a & b

IIBM Institute of Business Management 5

Examination Paper of Energy Management

8. OTEC stands for _

9. SSH stands for ___

10. Which of the following provide electricity for remote houses, farms and remote communities, and

for charging batteries on boats is known as____________

a. Small scale hydroelectricity

b. Small-scale turbines

c. Small-scale systems

d. Small-scale industries

Part Two:

1. Write a short note on „Wind Turbine‟?

2. Discuss the varieties of solar heating system.

3. Explain the Physical principles of wave energy?

4. What is the small-scale hydroelectricity?

END OF SECTION A

Section B: Caselets (40 Marks)

 This section consists of Caselets 

 Answer all the questions 

 Each Caselet carries 20 marks each. 

 Detailed information should form the part of your answer (Word limit 150 to 200 Words) 

Caselet 1

This a truly a ambitious project and a showpiece of co-operation between the state Government of

Rajasthan, the Government of India, the World Bank and the Government of Germany getting together to

strike a blow to renewable energy.

The project in question is a 140 MW Integrated Solar Combined Cycle (ISCC) power plant with a solar

component of 35 MW and a combined cycle power plant of 105 MW in Jodhpur district in Rajasthan. The

combined cycle plant will use naphtha as the fuel, and a back-up plant of 35 MW will also lend a helping

hand when the sun is not shining.

The total cost of the project works out to eight hundred and seventy-one crore rupees- a hefty capital cost

of six crore thirty lakh rupees per MW while a stand-alone naphtha based plant will cost less than four

crore rupees a MW. The trick here is how the project is being financed to make it viable.

 The Government of India will provide a grant of fifty crore rupees. 

IIBM Institute of Business Management 6

Examination Paper of Energy Management

 The Government of Rajasthan will pitch in with an equity contribution of fifty crore rupees and a

loan component of two hundred crore rupees. 

 The World Bank through its Global Environment Facility will grant US dollars 49 million or two

hundred and thirty-five crore rupees. 

 The Government of Germany will add a “cheap” long-term loan of twenty-five crore Deutsche

Marks or five hundred crore rupees. 

Total “aid” in terms of grants and easy loan works out to close to one thousand crore rupees for an eight

hundred and seventy-one crore rupee project!

Most of the time, the “green” and “clean” showcase project will be running on naphtha, a dirty oil based

fuel, which negates all that green activists stand for. That is simply because the sunlight won‟t be around

at the convenience of green activists. Of course, economists would be more concerned with the

opportunity cost of using one lakh seventy thousand tones each year of naphtha in this “solar” energy

project!

Required

Q 1. How to Generate Solar Energy using Naptha? Explain?

Caselet 2

Energy plays a vital role in our day to day life. Energy consumption and production affect the local and

global environment. Energy is mainly produced from fossil fuels and a sustainable development in the

production of energy is a situation in which the future does not get harmed in any way. However, the use

of fossil fuels will not help promote this much – longed – for sustainable development as fossil fuels

when burned release a lot of energy into the atmosphere, whic h may lead to environmental damage.

The sustainable energy sources must be tapped to change the energy pattern used by the consumers, for

which renewal energy sources like wind, sunlight and water need to be tapped and stored. The use of

renewable energy is cleaner and safer for the environment. Various countries have started taking

initiatives in building sustainable renewal energy resources, thereby, throwing open employment to the

youth.

The adoption of renewable energy resources is difficult in poor countries due to lack of education, or

inaccessibility of technology, or lack of institutional capacity for promoting renewable energy or lastly

due to high financial costs. The environment of the youth can be roped in for the task of developing

renewable resources after necessary coaching. Empowering the youth will help to reach a wider spectrum

of the community in the development process of renewable energy resources.

The environment of the youth in such enterprises will tackle not only the issue of youth unemployment

but will also promote environmentally sustainable renewable energy development. The rural youth need a

conducive environment for the successful and continued implementation of renewable energy projects. In

order to remote off –grid renewable energy, close and continuous engagement with local community

members is essential. Thus, if the stakeholders are the ones who are developing and operating these

enterprises, it will ensure viability, sustainability and effective operation in these enterprises.

The various renewable energy technologies available are not cost – effective and technically viable.

However, most forms of renewable energy still have a significant way to go. The implementation of

renewable energy projects can deliver clear benefits to developing countries provided they use efficient

IIBM Institute of Business Management 7

Examination Paper of Energy Management

technologies. In this case, the technical know – how is invariably transferred from the experienced and

developing countries to most of the less developed or developing countries.

Questions

Q 1. What is Renewable Energy and state the Sustainable Development to it?

Q2. How could renewable energy help in providing opportunities to the youth?

Q3. Write a note on „Adoption of Renewable Energy‟?

Q4. What are the issues in harnessing Renewable Energy?

END OF SECTION B

Section C: Applied Theory (30 Marks)

 This section consists of Long Questions 

 Answer all the questions 

 Each question carries 15 marks each. 

 Detailed information should form the part of your answer (Word limit 200 to 250 Words) 

1. Define Photovoltaic‟s (PV). Explain its basic principles of silicon PV?

2. What is wave energy? Discuss the environmental impact of wave energy?

END OF SECTION C

S-2-300813

IIBM Institute of Business Management 8

Sunday, 4 April 2021

EXAMINATION PAPER OF OPERATIONS MANAGEMENT IIBM MBA EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 EXAMINATION PAPER OF OPERATIONS MANAGEMENT IIBM MBA EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com


Examination Paper of Operations Management

IIBM Institute of Business Management 1

IIBM Institute of Business Management

Examination Paper

MM.100

Operations Research Section A: Objective Type & Short Questions (30 Marks)

 This section consists of Multiple Choice & Short Note type questions. 

 Answer all the questions. 

 Part One carries 1 mark each & Part Two carries 5 marks each 

Part One: Multiple Choices

1. In case of (<=) inequality, to convert the inequality to an equation, we used to add a slack variable to the left hand side of the constraint, this slake variable should be________

a. Negative

b. Positive

c. May be positive or negative

d. Zero

2. In a set of m Χ n equations (m<n) the maximum number of corner points is given by :

3. According to penalty rule for artificial variables, the objective coefficient of the artificial variable represents an appropriate penalty, positive or negative depending on the problem, but the necessary condition required to hold this is, the value should be:

a. ∞

b. 0

c. 1

d. None

4. The cases of the Simplex method in which the value of the variables may increased indefinitely without change in the constraints is________

a. Degeneracy

b. Alternative optima

c. Unbounded solutions

d. Nonexisting solutions

5. An arc in network model is said to be ‘Directed’ if it allows positive flow in one direction and___________

a. Negative flow in negative direction

b. Zero flow in negative direction

c. Negative flow in perpendicular direction

d. None

Examination Paper of Operations Management

IIBM Institute of Business Management 2

6. PERT stands for______________

7. In preemptive method for goal programming , the optimum value of a higher priority goal is never degraded by a lower priority goal.(T/F)

8. The column dropping rule does not guarantee the non degradation of higher priority goals.(T/F)

9. The additive algorithm developed by E Balas for solving ILP problems was based on pure binary variables.(T/F)

10. According to inventory model for commodity possession for smooth business operation, Holding cost represents:

a. Price per unit of an inventory item.

b. The fixed charge incurred when an order is placed regardless of its size.

c. The cost of maintaining inventory in stock.

d. None.

Part Two:

1. What do you understand by ‘Degeneracy’ found in using simplex method?

2. What do know about ‘The Balancing of Transportation Model’? If unbalanced then remedy?

3. Explain ‘Vogel Approximation Model (VAM)’?

4. Explain ‘Dijkstra’s Algorithm’ for routing?

END OF SECTION A Section B: Practical Problems (40 marks)

 This section consists of Practical Problems. 

 Answer all the questions. 

 Each Practical Problem is of 10 marks. 

1. The stock of WalMark Stores, Inc., trades on the New York Stock Exchange under the symbol WMS. Historically, the price of WMS goes up with the increase in the Dow average 60% of the time and goes down with the DOW 25% of the time. There is also a 5% chance that WMS will go up when the Dow goes and 10% that it will go down when the Dow goes up.

a) Determine the probability that WMS will go up regardless of the Dow.

b) Find the probability that probability that WMS goes up given that the Dow is up?

c) What is the probability WMS goes down given that Dow is down?

2. Prove that if the probability P {A/B} = P {A}, then A and B must be independent?

Examination Paper of Operations Management

IIBM Institute of Business Management 3

3. Tasco Oil owns a pipeline booster unit that that operates continuously. The time between breakdowns for each booster is exponential with a mean of 20 hours. The repair time is exponential with mean 3 hours. In a particular station, two repairpersons attend 10 boosters. The hourly wage for each repairperson is $18. Pipeline losses are estimated to be $30 per broken booster per hour. Tasco is studying the possibility of hiring an additional repairperson.

a) Will there be any cost savings in hiring a third repairperson?

b) What is the schedule loss in dollars per breakdown when the number of repairpersons on duty is two? Three?

4. Cars arrive at a one-bay car wash facility the interarrival time is exponential, with a mean of 10 minutes. Arriving cars line up in a single lane can accommodate at most five waiting cars. If the lane is full, newly arriving cars will go elsewhere. It takes between 10 and 15 minutes, uniformly distributed, to wash a car. Simulate the system for 960 minutes, and estimate the time a car spends in the facility?

END OF SECTION B Section C: Long Answers (30 marks)

 This section consists of Long answer type questions. 

 Answer all the questions. 

 Each Question carries 10 marks. 

1. Define Transportation Model and its variant in brief?

2. Explain in detail Game Theory. Support you answer examples?

END OF SECTION C

Examination Paper of Operations Management

IIBM Institute of Business Management 4

IIBM Institute of Business Management

Examination Paper

MM.100

Logistics Management Section A: Objective Type & Short Questions (30 Marks)

 This section consists of Multiple Choice & Short Note type questions. 

 Answer all the questions. 

 Part One carries 1 mark each & Part Two carries 5 marks each. 

Part One: Multiple Choices:

1. Analysis method in which evaluation of alternative design configuration using multiple criteria is_________

a. Level of repair analysis

b. Maintenance task analysis

c. Evaluation of design alternatives

d. None of the above

2. Orientation of Logistic are________________

a. Product among organization

b. Total benefits among organization

c. Towards managing of labour

d. Towards managing the physical flow of material & product among organization

3. LMI stands for_______________

a. Logistics Management Information

b. Legal Management Information

c. Logistics Managerial Information

d. None of the above

4. Technical performance measures (TPMs) is applied for_____________

a. Evaluation of prime mission related system & elements for expenses

b. Evaluation of prime mission related system & elements for labour

c. Evaluation of prime mission related system & elements for support

d. None of the above

5. System structure should facilitate:

a. Design on an evolutionary basis

b. Design a system with in a minimum cost

c. Design on an evolutionary basis & with minimum cost

d. Both (a) & (b)

6. Conceptual design is initiated in response of_________

a. Identification of customer need

b. Identification of consumer demand

Examination Paper of Operations Management

IIBM Institute of Business Management 5

c. Identification of Industry demand

d. None of the above

7. Industrial engineering refers to_______________

a. Design & development of a product

b. Design & development of industrial tools

c. Design & development of expenses

d. Design & development of production capability

8. Contractor logistic support (CLS) refers to_______________

a. System maintenance activities

b. System evaluation activities

c. Both (a) & (b)

d. None of the above

9. Discounting refers to______________

a. Application of selected rate of interest

b. Application of selected difference measure

c. Application of selected of interest & measure differences

d. None of the above

10. A plan which is directed towards covering of logistic support for a system is_______

a. System Retirement Plan

b. Post production Support plan

c. Facilities plan

d. Computer Resource plan

Part Two:

1. Personal training requirement are based on what factor?

2. What is meant by Design criteria? Provide some examples?

3. Briefly describe evaluation of logistic’s elements?

4. What are the advantages & disadvantages of functional organization?

END OF SECTION A Section B: Caselets (40 marks)

 This section consists of Caselets. 

 Answer all the questions. 

 Each caselet carries 20 marks. 

 Detailed information should form the part of your answer (Word limit 200 to 250 words). 

Caselet 1

Examination Paper of Operations Management

IIBM Institute of Business Management 6

Company Profile Indian Steels Limited (ISL) is a Rs 6000 crore company established in the year 1986. The company envisaged being a continuously growing top class company to deliver superior quality and cost effective products for infrastructure development. The company performed with a mission to attain 7 million ton liquid steel capacity through technological up-gradation, operational efficiency and expansion; to produce steel with the international standards of cost and quality; to meet the aspirations of the stakeholders. The production started in the year 1988 and initially, it manufactured Angles, Pig Irons, Beams and Wire Rods that were mainly used for constructing roads, dams and bridge. The products were mainly supplied to Public Sector Undertaking such as Railway ,Public Work Department (PWD), Central Public Work Department (CPWD), Rashtriya Setu Nigam, Audyogik Kendrya Vikas Nigam Ltd.and various foundry units. The company had its headquarters at Raipur with three stockyards The company has establish itself well and is said to be considering its expansion plan and proposed merger with another steel making giant in the country. The company was awarded ISO 9001, ISO 14001 and ISO 18001 certifications. The temperature in the plant premises is reportedly about 6 degrees Celsius lesser than that of the township, thanks to the greenery being maintained therein. Logistics Outsourcing Outbound logistics, which basically connects the source of the supply with the sources of demand with an objective of bridging the gap between the market demand and capabilities of the supply sources, was always a problem for companies operating in this industry. Consisting of components like warehousing network, transportation network, inventory control system and supporting information systems, outbound logistics was always playing a key role in making the right product available at the right place, at the right time at the least possible cost. In 1996, owing to the cut throat competition in the emerging dynamic global markets, ISL emphasized on both effectiveness and efficiency. The company strongly believed in focusing on its core competency and outsourcing the rest to its reliable partners. Outsourcing of its outbound logistics was one such move in the direction. Recognizing the growing demand for its products from the big, diversified and geographically dispersed customers, the company started expanding the number of warehousing stockyards. From a humble beginning, the company today has 26 stock yards; most of them is outsourced. Each of the outsourced stockyards was managed by the third party, which the company referred to sa Consignment Agent in the area. The CA was selected on the annual basis through competitive bidding process. The performance of CA was closely monitored by a company representative. The CA was responsible for the entire distribution of the products within the geographical limits of the allotted market segments and was paid by the company according to the loads of transaction dealt by him. Based on the sales turnover, CAs were trifurcated into A, B, and C categories. The CAs with a monthly turnover of Rs 150-200 crore fell under A category, whereas those with Rs 100-150 crore were B and less than Rs 100 crore were C category.

In addition to the company representative, a team of marketing division operated in the town where the site of CA was located. This department was responsible for estimating the-future demand, translating it into orders and sending to the manufacturing plant. Material dispatch was done using either one or a combination of the two modes: rail, road. While rail as the mode of transportation, the company had a choice to book a Normal Rake or a Jumbo Rake. At times, the company was engaging the services of the CONCOR (Container Cooperation of India) where a train of 62 to 70 wagons, each wagon with about 26tonnes capacity was used for transportation. Instead, if the company decided to send the material by road, the company had a choice between Trailer (25 to 30 tones) and Truck (52 to 20 tones). The choice of transportation mode was majorly based on the quantity of dispatch.

Examination Paper of Operations Management

IIBM Institute of Business Management 7

As soon as the material was dispatched from the manufacturing plant, the respective CA used to get a Stock Transfer Chalaan electronically through Virtual Private Network, which was develop by a professional software service provider. In-transit, monitoring was generally done with the help of Indian railways, if the mode was Rail. Otherwise, truck/trailer drivers were contact through mobile phones. Transit generally took 5-6 days, providing time for CA took plan for receiving material. The CA use to utilize this time for arranging material handling devices like: Heavy cranes and required labour. The material thus unloaded was reaching the warehousing stock yard where CA was responsible for arranging the material as per the warehousing norms of ISL. The company broadly classified materials into Long Products and Rounds. Products following into each category were further classified by their size, shape and utility and the company used a distinct colour code for this purpose. Each sub category of material had a specific place for down loading. The company used Bin System for this purpose. While downloading the material in stockyard, the company norms insisted that CA arrange for providing Dunnage Material. This unable the CA to store material without a direct contact with land surface and thus reduced the probability of material deterioration. Material was stored in the stockyard until an authorized representative of the customer used to come and collect it. While dispatching material to the customer, a Loading Slip was generated against the Delivery Order. The company also belived in maintaining long-term relationships with the suppliers as well as the buyers. It always prioritized the needs of its regular and important customers over others and this worked out to be a win-win strategy. Operational problems were majorly because of uncertainties in transportation, fluctuations in supply of electricity and the load bearing capacity of the soil in the stockyard. Some more problems were encountered whenever there was a change in CA and these were overcome by training the employees of the new CA and keeping the old CA responsible for the material in his stockyard for six months after the contract as well. Observations reveal that, at times there were situations wherin CAs had to do those things which they were not legally supposed to do because of the pressures mounted by political leaders with selfish interests. Conclusions Despite these problems, this model of outsourcing logistics was working out very well for the company. The practices, which were started in the year 1996 have sustained major changes in the environment and are being practiced even in 2006. It has enhanced the supply chain competency of the company by enabling it leverage more on its core competency, which leads to increased productivity.

1. Analyze the case in view of the logistics outsourcing practices of the ISL?

2. Discuss the importance of logistics outsourcing with reference to supply chain management?

Caselet 2

Introduction

S.K Das established ABC Pharma in 1961 in New Delhi, marketed antibiotics and became brand leaders in Amphicilin and Cephalexin orals. The company went public in the year 1973. In 1983, ABC established a plant in Mandideep (MP, India) with various dosage form facilities. In 2004, it became India’s largest pharmaceutical company, manufacturing and marketing world-class generics, branded generic pharmaceuticals and active pharmaceutical ingredients. It was ranked amongst the top 10 generic companies worldwide. The company’s product were sold in over 100 countries with manufacturing operations in 7 countries and ground presence in 44. The company had an expanding international

Examination Paper of Operations Management

IIBM Institute of Business Management 8

portfolio of affiliates, joint ventures and representative offices across the globe with joint venture/ subsidiaries in US, UK, Germany, France, Spain, Ireland, Netherlands, India, China, Brazil, South Africa, etc.While ABC aggressively pursued the internationalization of its business, the growth strategy equally foucoused on enhancing market share n India. The company had a strong brand marketing team and distribution network in India. Milestones By the end of December 31, 2004, global sales had reached US $ 1178 million and registered a growth of 21%. Overseas market accounted for 78% of the global sales. US accounted for 36%, while Europe and BRIC (Brazil, Russia, India and China) countries contributed 16% and 26% to global sales, with a combined turnover of US $924 million. The company’s vision was to achieve significant business in proprietary prescription products with a strong presence in developed markets. It also aspired to be amongst the top 5 generic players with a US $5 billion sale by next decade. To translate these objectives into reality and to optimize value creation, the Company had adopted a multi-pronged strategy. The major thrust areas for future were acquisition of brands overseas, emphasis on brand marketing in the US and Europe and entering high potential new marets with value added product offerings. The company had established state-of-the-art multi-disciplinary R&D facilities at Gurgaon, India. ABC was one of the largest investor on R&D in the Indian pharmaceutical industry, with 7% of its sales during 2004. The company’s major research focus was in the areas of Urology, Anti-invectives, Respiratory, Anti-inflammatory and Metabolic disorders segments. ABC’s continued focus on R&D had resulted in several approvals in developed markets and significant progress in New Drug Delivery Response (NDDR). Fourth Party Logistics (4PL) The company believes in building strong and long term relationships with limited number of logistics service providers. They also focoused on outsourcing the activities like warehouse management, packing and custom clearance through Freight Forwarders. They always believed in their core competencies. The logistics service providers took care of storage and inventory management and ensured the availability of the right product at the right place and at right time. Through outsourcing, they achieved focus on the core competencies, cost saving, effective supply chain management, cross-pollination of better available practices and wider and effective geographical coverage. The company practiced Fourth Party Logistics (4PL) services by providing ERP as a backbone system for the third party logistics service providers. The palette packing services were outsourced from a local company including the packing material. The responsibility of complete documentation and custom clearance for import and export of goods had also been outsourced through Custom House Agents (CHA) and Freights Forwarders (FF) under the supervision of GM – Global Supply Chain.

The warehouse management was done with the help of Bar-code Technology, which facilitied in tracing of materials on a single click of a mouse resulting into smooth inward and outward flow of materials. In future, ABC was planning to have Radio Frequency Identification (RFID) Technology to manage the warehouse activities in a more effective and efficient manner. The company had divided its global operations into four regions viz., R1-Middle East with headquarter at India; R2-CIS, Africa and Europe with headquarter at London; R3-Far East ad Latin America with headquarter at Singapore; R4-US with headquarters at New York on the basis of convenience, market potential and market share. Collaborative Relationship

The company established its global supply chain hub at Mandideep (near Bhopal, India). They managed their operations with one GM-Supply Chain, one Senior Manager Commercial and four Shipment Officers. Each Shipment Officer had four support employees outsourced through freight forwarders. These people were responsible for the day-to-day activities under the administrative control of ABC. GM-

Examination Paper of Operations Management

IIBM Institute of Business Management 9

Supply Chain was responsible for managing the relations with Supply Chain Partners, Freight forwarders and Custom House Agents (CHA). The company had been a pioneer in launching the genetic versions of products on the same day at which the product to get off patent, which helped them in getting an edge over competitors. They managed to maintain the dignity, discipline and business ethics without violating the laws of patent. This was possible because of the strong and long term relationship with logistic service providers. There was a strong level of belonging, faith and trust amongst the supply chain partners. To maintain the good relations, the company practiced making timely payments to the service providers. They also opened the account in the same bank in which the service providers had their account so that prompt money transfer could take place. As a result of this, service providers were so concerned about the shipments of the company that they dedicated 25 refrigerated cargos each equipped with location tracking facility to track the status of the shipments. The relationship and commitments of service providers was endorsed on January 10, 2003 when Ramipril was going off patents in Europe. ABC having strong presence n Germany wanted to encash the oppournity by making its Rampril available in Germany right on January 11, 2003, so as to take lead in available generic market. However, ABC did not know the number and size of competition they would be facing. The underlying fear of getting the shipment late and therby losing the advantage of being first was very clear on the faces of ABCs top managers. The task was urgent and important; any delay in availability was to cost heavily. The D-day was January 10, 2003 and the shipment was to be airlifted from Mumbai so as to reach Germany after midnight of January 10, 2003 but before dawn of January 11, 2003. Two Boeing were chartered to lift the goods from Mumbai Airport, but the task was not simple, as the goods were to be surface transported from Mandideep to Mumbai in a carvan of 70 cargos. To worsen the things, the transporters had announced strike during that period. The urgency was briefed to freight forwarder, who was caught between relationship with ABC and membership of the Transporters’ Association. He had the option of pleasing any one of them.

The long association and the relationship with ABC got priority and the freight forwarder assured ABC’s Senior Commercial Manager to carry out the assigned responsibility. Going against the directives of association, the freight forwarder contacted the police authorities and obtained a security cover throughout Maharastra. The freight owner consider himself as one of the responsible members of ABC and was personally receiving the cargo and getting it loaded at Mumbai airport. The scheduled departure had a lead-time of two days. However, he freight forwarder insisted and stayed at Mumbai at his own cost to see the goods leaving India successfully. It was a mission for ABC and the freight forwarder in which collaborative relationship surpassed all limitations and the goods landed in Germany-just-in-time.

1. What modification would you suggest in enhancing the existing logistics system?

2. Critically analyze the efforts of ABC in launching generic versions of products going off patents?

END OF SECTION B Section C: Applied Theory (30 marks)

 This section consists of Long Questions. 

 Answer all the questions. 

 Each question carries 15 marks. 

 Detailed information should form the part of your answer (Word limit 150 to 200 words).

1. Define Logistic support in the context of the production /construction phase. What are

Examination Paper of Operations Management

IIBM Institute of Business Management 10

the elements of Logistic support?

2. Define reliability & maintainability. What are their major characteristics?

END OF SECTION C S-2-300813

DIGITAL MARKETING PROFESSIONAL IIBM MBA EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

 DIGITAL MARKETING PROFESSIONAL IIBM MBA EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558

CONTACT

DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 1

IIBM Institute of Business Management

Examination Paper MM. 100

Digital Marketing Professional

Guidelines for paper

 Total No. of Question is 100.

 The minimum passing mark is 40%.

 Each Question carries 1 mark.

 Answer all the Questions.

Multiple Choices:

1. The First Form of Mass-Media advertising was born in_______

a) 17th Century

b) 18th Century

c) 20th Century

d) 19th Century

2. Which one is the new and latest force of the advertising?

a) Radio

b) Internet

c) Newspaper

d) Television

3. Printing press, radio, television and internet are all examples of:

a) Major breakthroughs in technology

b) Digital Marketing

c) Global communication

d) None of these

4. ARPA Stand for_____________

a) Advanced report project agency

b) Advanced research project agency

c) Advanced report packet agency

d) None of these

5. The conversion of an analogue signal to a digital format is called__________

a) Decoding

b) Embedded Format

c) Emoticons

d) Encoding

6. What is the full form of W3C?

a) World Wild Web computer

b) World Wide Web consortium

c) World West Web computer

d) World Wide Web communicated

7. Advertising that is targeted to the content on the web page being viewed by a user at that specific time

is called______

a) Contextual Advertising

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 2

b) Content Advertising

c) Conversion Advertising

d) Commission Advertising

8. Which of the following is not come under Four Ps of product?

a) Place

b) People

c) Price

d) Promotion

9. Search engine optimization (SEO) is related to_________

a) Promotion

b) Process

c) Product

d) None of these

10. “Small opportunities are after the beginning of great enterprise” is written by_________

a) Kathy Ireland

b) Jeff Bezos

c) Demosthenes

d) All of the above

11. Making sure everything works the way, it should before you let it out is known as___________

a) Designing

b) Testing

c) Planning

d) Developing

12. Every website on the Internet has a unique address is called_________

a) Domain Name

b) Numeric address

c) IP address

d) All of the above

13. Which of the following is most common and cheapest form of hosting?

a) Virtual dedicated hosting

b) Shared hosting

c) Dedicated hosting

d) Cloud-based hosting

14. Write down the full name of SERP_______

15. In the header section of the code on each of your web pages known as_______

a) Link

b) Body

c) Tag

d) Title

16. Which type of links are reside on pages that do not belong to your domain?

a) External

b) Internal

c) Internal/External

d) None of these

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 3

17. IAB Stand for_________

18. A page with no meaningful content that is full of ads and the webmaster makes money from if someone

Clicks on them is called_________

a) Cloaking

b) Doorway page

c) Spam page

d) Interlinking

19. What is the second method of page Tagging?

a) Process

b) Developing

c) Designing

d) None of these

20. Every Transaction your web server makes is recorded in:

a) User file

b) Log file

c) Page tags

d) All of these

21. What is the full form of KPI________

a) Key process indicator

b) Key present indicator

c) Key performance indicator

d) Key Prospective identity

22. Which version produces the best result when two different version running of an ads or a page and

measuring the result to identity?

a) Testing

b) Tweaking

c) Investing

d) A/B split testing

23. Putting the theory into practice means:

a) Taking intelligence gleaned

b) Taking advertising creative

c) Taking Decisive action

d) Taking measurable action

24. “The new information technology internet and e-mail have practically eliminated the physical costs of

communication” said by________

a) Sims Jenkins

b) Signal vs noise

c) Matt Lindermann

d) Peter Drucker

25. Which marketing is the most powerful element in your digital marketing toolbox?

a) Digital Marketing

b) Direct Marketing

c) E-mail Marketing

d) Personal Marketing

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 4

26. Fusion of marketing savvy and imagination copy is related to_________

a) Promotional Marketing

b) E-mail Marketing

c) Digital Marketing

d) None of these

27. Write down the full name of CAN-SPAM act________

28. Software and service that allow users to come together online and exchange, discuss, communication in

any form of social interaction is:

a) Social Paradigm

b) User Interface

c) E-mail

d) Social Media

29. The main problem with A/B split Testing is that ___________

a) You can use it to test variances of a single page element at a time

b) Double page element at a time

c) More than 2 page element at a time

d) All of the above

30. Personal interaction, creating, exchanging and sharing they all are different form of__________

a) Social Book marketing

b) Social media

c) Social paradigm

d) None of these

31. Which of the following is social media submission site?

a) www.digg.com

b) www.reddit.com

c) www.stumbleupon.com

d) All of the above

32. A series of digital media files (Audio or video) distributed over the internet is known as________

a) Blogs

b) Podcasts

c) Micro Blogging

d) Wikis

33. What is the essentially a short-message broadcast service that lets people keep people up to data via

short, public text posts upto 140 characters?

a) Facebook

b) SMS

c) Twitter

d) Linkedln

34. Online collection of web pages that are literally open for anyone to create, edit, discuss, comment on

and generally contribute to is:

a) Micro Blogging

b) Social media dash board

c) Wikis

d) None of these

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 5

35. In which year the Chartered Institute of Public relation is define online PR (Public Relation) relations?

a) 2009

b) 2008

c) 2007

d) 2006

36. The process whereby a brand site, attracts customers by recording a third party for promoting their

Products and driving converting traffic website is called_________

a) Digital Marketing

b) Affiliate Marketing

c) E-mail Marketing

d) Strategic partnership

37. _______ the amount paid by an advertising for a click on their sponsored search listing.

a) Cost per action

b) Cost per acquisition

c) Cost per click

d) Cost per mille

38. The consumer performs the desired action on the merchant’s site, and a small piece of embedded code

on the merchant’s site inform the___________

a) Affiliate Marketing

b) Affiliate Network

c) Affiliate Site

d) None of these

39. Online Advertising content that appears over the top of the web page is called_________

a) Organic search results

b) Overlay

c) Opt-out

d) Opt-in

40. A computer file format that compresses audio files up to a factor of 12 from a wav file is known

as_________

a) MP3

b) MISSAN

c) MPEG

d) MPU

41. ___________ is a set of practices that enable organizations to communicate and engage with their

audience in an interactive and relevant manner through any mobile device or network.

a) Mobile Marketing

b) E-mail Marketing

c) Digital Marketing

d) All of the above

42. Which Advertising is now recognized as an opportunity for brands, advertisers and publishers to

engage consumers in a targeted and contextual manner?

a) Radio advertising

b) News paper advertising

c) Mobile advertising

d) Television advertising

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 6

43. Which of the following language is used by many Internet application for exchanging information:

a) HTML

b) XHTML

c) XML

d) JAVA

44. Which is the example of popular Key performance Indicator (KPIs) for mobile campaigns?

a) Total downloads

b) Total Application user

c) Frequency and duration visit

d) All of these

45. Write down the full form of GPS__________

46. Which one of the company was launched its first play station back in 1995?

a) Apple

b) Nokia

c) Sony

d) Blackberry

47. In which year the first advertising agency, set up in Boston?

a) In 1855

b) In 1847

c) In 1843

d) In 1850

48. In 1983 which one started using TCP/IP protocol?

a) W3C

b) DNS

c) DARPA

d) ARPA NET

49. The first web page on the Internet was built at________

a) TCP

b) CERN

c) ARPA

d) All of the above

50. Who are becoming better informed, better connected, more communicative in the market?

a) Buyers

b) Customer

c) Consumers

d) None of these

51. Which Technology become more ubiquitous in people lives that consumers can satisfy their need more

quickly, more easily and with fewer barriers?

a) Advance Technology

b) Digital Technology

c) Both (a) & (b)

d) None of these

52. ___________ Technology that allows the use of a broadband internet connection to make telephone

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 7

calls.

a) Video on demand

b) Virtual mobile network operator

c) Wireless application protocol

d) Voice over internet protocol

53. Who is the most important element in any form of marketing?

a) People

b) Customer

c) Seller

d) Consumer

54. Press releases, articles syndication and blogs they all are related to which channels?

a) Personal Channels

b) Offline Channels

c) Online Channels

d) None of these

55. Everything you do, online and offline, to get your product in front of your prospects is called_______

a) Promotion

b) Influencing

c) Advertising

d) All of the above

56. What is the first step of building your websites?

a) Testing

b) Design

c) Planning

d) Development

57. The process of designing your website to be equally accessible to everyone, in relation to the web is:

a) Usability

b) Accessibility

c) W3C & web standards

d) None of the above

58. You can buy multiple domain names is true or false.

a) True

b) False

59. Which of the following have ability to connect to the internet wirelessly?

a) Wi-Fi

b) Wiki

c) Web 2.0

d) Wilfing

60. The difference between effective web writing and effective print writing reflect the nature of:

a) People

b) Web designers

c) Both (a) & (b)

d) Audience

61. “Learning is the beginning of wealth, health and spirituality” this is said by________

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 8

a) William Randolph Hearst

b) Marissa Mayer

c) Jim Rohn

d) None of these

62. Process a huge volume of searchers, scanning billions of items and delivering pages of relevant, ranked

results in a fraction is:

a) Engines

b) Browser

c) Search Engines

d) Scouring the web

63. Which of the following is not a traditional marketing channels ________

a) Commercial television

b) Radio

c) Print Publication

d) Yahoo

64. Short-tail Keyword is simple and very general in nature is:

a) True

b) False

65. Which type of tail keyword have more complex and more specific in nature?

a) Short- tail

b) Long-tail

c) Medium- tail

d) All of these

66. If you take it literally, encompasses everything on your website is called_______

a) Search results

b) Context

c) Content

d) Spiders

67. _________ is a technique that uses code to show one search engine friendly page to the spiders, and a

completely different page to a human visitor.

a) Cloaking

b) Interlinking

c) Keyword stuffing

d) Invisible Text

68. Your log files capture visits by search engines spiders and other automated bots as well as________

a) Analytics Software

b) Machines

c) Human user

d) All of these

69. ___________ will work even if you can’t access your web server logs?

a) Logs files

b) Page Tagging

c) Both (a) & (b)

d) None of these

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 9

70. Junk paper mail become_______

a) Junk virtual mail

b) Junk business mail

c) Junk mail

d) Virtual mail

71. A host computer which maintains websites, newsgroup and e-mail service is known as_________

a) Session

b) Server

c) Simulcast

d) Skyscraper

72. When a legitimate E-mail is blocked by a spam filter is known as:

a) False Positive

b) True Positive

c) Tricky Proposition

d) None of these

73. Which one of the following is one of the most important steps in writing E-mail?

a) Creating Copy

b) Great subject line

c) Crafting the e-mail subject line

d) Ambiguous e-mail

74. To grab the attention to the audience in your e-mail which one of the option is best?

a) Point to point

b) Briefly

c) Interesting

d) All of the above

75. E-mail are delivered to the people on your list is another crucial element in your_________

a) E-mail marketing

b) Digital Marketing

c) Direct Marketing

d) Both (a) & (b)

76. __________ is that you deliver your message directly to an individual who actually wants to hear from

you.

a) Direct Marketing

b) E-mail Marketing

c) Digital Marketing

d) None of these

77. __________ is umbrella term for web based software and service.

a) Social Media

b) Social Media Submission

c) Social Bookmarking

d) None of these

78. People who are most active in social media circles will be the element of your target market can be

classified as________

a) Influencers

b) Influence

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 10

c) Listener

d) All of these

79. Social bookmarking site is known as_______

a) www.delicious.com

b) www.ma.gnolia.com

c) Both (a) & (b)

d) None of these

80. What is the main work of review and rating sites?

a) Allow user to review and rate companies

b) Allow user to show the status of the companies

c) Allow user to give suggestion

d) Allow user to view the status

81. Facebook, Linkedlns, Google these all are comes under_______

a) Social Network Sites

b) Social Media Sites

c) Media sharing Sites

d) Forums and Discussion Sites

82. People all over the world are using blogs to______

a) Report Local News

b) Offer their opinion

c) Share their experience

d) All of these

83. Which of the following content is available to both media professionals and consumers?

a) PR

b) CRM

c) Both (a) & (b)

d) None of these

84. What is the right way of getting prominent, newsworthy stories about your product, brand or company?

a) Online Press release

b) Offline press release

c) Offline Equivalent

d) Standard Press release

85. Your headline and first paragraph should capture reader’s_________

a) Attention

b) Interest

c) Views

d) Suggestion

86. Who are working in affiliate Marketing?

a) Brand/Seller

b) Affiliate

c) Customer

d) all of these

87. The companies who want their product and services advertising on the interest and are trying to attract

new business called_______

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 11

a) The Affiliate

b) The Merchants

c) The Consumers

d) The Customers

88. __________ is refers to that free brand exposure free as merchant only pay for action.

a) Affiliate marketing

b) Digital Marketing

c) Strategic Marketing

d) None of these

89. Innovation and human desire for something newer and better are driving the rapid evolution of:

a) Laptop

b) Tablet

c) Mobile Device

d) Radio

90. Mobile gaming has been described as the wide-open battle ground of the:

a) Professional Industry

b) Application Industry

c) Entertainment Industry

d) All of these

91. For mobile marketing to work, consumers need to have confidence that their privacy will be________

a) Well crafted

b) Imaginative

c) Entertaining

d) Protected

92. Lots of energy and investment currently flowing into_______

a) Mobile cloud

b) Mobile data

c) Mobile Privacy

d) Mobile Apps

93. Technology has enhanced the process of refining the_________

a) Brand & quality

b) Products & brand

c) Products & Service

d) Quality & Quantity

94. What type of Marketing, Uniquely allows us to both broaden our scope and narrow our focus at the

same time_________

a) Digital Marketing

b) E-mail Marketing

c) Direct Marketing

d) All of these

95. Which one of the following is used for exchanging SMS messages.

a) SMPP

b) SMSC

c) SMS

d) SIM

Examination Paper of Digital Marketing Professional

IIBM Institute of Business Management 12

96. The Technology that allows user to store video content on their computer for viewing at a later date is

known as________

a) Deep-linking

b) Uploading

c) Downloading

d) None of these

97. Web design software that creates animation interactive elements and quick to download is:

a) Flash

b) Coral

c) Photoshop

d) Flash Impression

98. A group of computer connected together which are at one physical location is.

a) MAN

b) LAN

c) WAN

d) Link

99. The area where an Advertising is displayed/placed within a publisher’s mobile content is:

a) Placement

b) Podcasting

c) Pharming

d) Phishing

100. When a user makes a purchase from online advertiser is called______

a) Buy

b) Sale house

c) Sale

d) Both (a) & (c)

S-2-250114