What is Matrix Organization and what are advantages and disadvantages? ANSWER -

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Research Methodology
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. The monthly income of two persons are in the ratio 4:5 and their monthy expenditures are
in the ratio 7:9. If each saves rs. 50 per montrh, find their monthly incomes.
2. A tour operator charges rs. 136 per passenger for 100 passengers with a discount of rs. 4
for each 10 passengers in excess of 100. Determine the number of passengers that will
maximize the amount of money the tour operator services.
3. A firm has current sales of rs. 50000 e0.02t per month. The firm wants to embark upon a
certain advertising campaign that will increase the sales by 2% every month over the 12
months period ofcampaign. Find total increase of sales as a result of the campaign.
4. There are two branches of an establishment employing 200 and 160 persons respectively.
If the AMs of the monthly salaries paid by the two branches are rs. 550 and rs. 450
respectivvely, find AM of the salaries of the employees of the establishment as a whole.
5. Calculate the median for the following frequency distribution
Marks 5-10 10-15 15-20 20-25 25-30 30-35 35-40 40-45 45-50
No of
students
7 15 24 31 42 30 26 15 10
6. For the cost function y = 500x - 40x2 + 3x3 for x units, find the average cost, marginal
cost and marginal average cost.
7. A man borrows rs. 1500 and agrees to repay the debt in 5 equal instalmenst with 6%
interest, compounded annually. If the first payment is to be made at the end of the first
year, how much should each payment be?
8. A manufacturer can sell x items per month at a price of P = 300 – 2x rupees. Producing x
items cost the manufacturer y rupees where y = 2x + 1000. How much production will
yield maximum profit.




Quantitative Methods
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. What is model and give 4 examples . State their properties , advantages and
limitation.
2. What are the types of inventories ? explain
3. What is replacement problem ? Describe some important replacement
situation and policies ?
4. What is operation Research ? Account for the growing importance Research
in business ?
5. Briefly discuss the Delphi method of making forecasts.
6. Define an OR model and give 4 examples. State properties, advantages &
limitations
7. How do you distinguish between resource leveling and resource allocation
problems? State and explain an algorithm for resource allocation.
8. What are different types of inventories? Explain. What functions does
inventory perform? State the two basic inventory decisions management
must make as they attempt to accomplish the functions of inventory just
described by you.


Marketing Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Give the Classification of Products and state Product Line Decisions?
2. What are various ways to classify the service market?
3. Define marketing channel. And explain various types of marketing channels?
4. What are problems and constraints in Rural Marketing?
5. What is market segmentation and Basis of Market Segmentation?
6. How marketing Research and Distribution Management is done in Rural Markets?
7. State the Market Segmentation process and criteria for effective market Segmentation?
8. What is Matrix Organization and what are advantages and disadvantages?


MARKETING MANAGEMENT
COURSE : Total Marks : 80
N.B. : 1) There are questions in paper.
2) All Questions are compulsory
A) Discuss Various Marketing Research Instruments .Give suitable examples (one example
/instrument)?
(10 Marks)
B)
Describe following in context of new product development (NPD)?
(10 Marks)
1. The new product development decision process
2. Risk factors hindering new product development
C)
Illustrate the marketing mix for any two of the following?
(15 Marks)
1.
Cafe Coffee Day
2.
Dr. Batra’s clinic
D)
Illustrate with examples, the differences between Product marketing &
(10 Marks)
Services marketing?
E) Illustrate with examples, the methods/ways of evaluating advertising effectiveness? (10 Marks)
F) Discuss the factors which contribute in deciding the “price” of the product? Discuss
various pricing methods? (10 Marks)
G) “Laco Industries “has planned to introduce new baby shampoo in the kids market. The company conducted a research in selected tier II cities in India to know the demand & successfully launched its product. In this context, discuss the characteristics of the good research? (15 Marks)



International Business
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. List out agencies/funds noticed by government of India for the purpose of
deemed export benefits.
2. What is the problem of International Liquidity? In what manner this
problem has been solved by IMF?
3. What are the different dimensions of economic environment? What are the
steps taken by government to improve FDI?
4. What are the benefits to customer/ vendors derived from IT projects by
BPCL?
5. What are duty payables of soft bonded IT unit (S-BIT)
6. Short note on free trade & warehousing zones (FTWZ)
7. Explain exports of goods services in foreign exchange management act-
1999.
8. What do you understand by fundamental disequilibrium in the balance of
payments? What remedies do you suggest to correct it?