ANNAMALAI MBA E BUSINESS ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
CONTACT:ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. E-BUSINESS
FIRST YEAR
Academic Year 2018 – 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for EIGHT papers as per instructions.
Last date for submission : 28-02-2019
Last date for submission with late fee ` 300/- : 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner on
all pages) should be put in an envelop with superscription “MBA Assignments” and
sent to The Director, Directorate of Distance Education, Annamalai University,
Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial assignments
will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
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1.1 PRINCIPLES OF MANAGEMENT
1. Management can be defined as " A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization".
Discuss.
2. "Decision making is the most critical managerial task." Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
1.2 MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1.3 FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it
earnings are computed, distributed and retained”- comment on this
statement.
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1.4 DATABASE MANAGEMENT SYSTEM
1. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
2. How to write programs that manipulate a network database—including such
tasks as searching for and retrieving records from the database; inserting,
deleting, and modifying records; and connecting and disconnecting records from
set occurrences.
3. Consider the following relations: BRANCH (branch _name, branch _city, assets),
ACCOUNT (accno, branch _ name, balance), DEPOSITOR (customer _ name.
accno, Customer_ Street, customer city). Write the SQL statements for the
following:
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is
maximum.
c) List all the customers whose account balance is minimum.
d) List all the customers who have an account at all the branches located in a
specific city.
e) Demonstrate how you delete all account tuples at every branch located in
specific city.
4. Draw the various schemes of banking system and explain the involvement of
view levels of data abstraction.
1.5 HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.
3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
1.6 MANAGEMENT INFORMATION SYSTEM
1. How can information Technology support a company’s business processes and
Decision Making, and give it a Competitive Advantage? Illustrate your answer.
2. Why do you think there have been so many business failures among “dot-com”
companies that were devoted only to retail e-commerce?
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3. Explain the management information system in various marketing strategy
which are adopted by various company. Explain with examples.
4. Discuss the executive information system and executive support system in
various marketing organisation.
1.7 SOFTWARE PROJECT MANAGEMENT
1. Company has the plan to implant software applications to manage its inverting
function.
a) Identify the options available towards providing inverting solutions. Narrate
the comparative advantage and disadvantages of each option.
2. Identify the organization providing software solutions for retail applications
a) Develop the project network diagram that can support the implementation
scheme for such retail solutions.
3. Bring out the organization involved in implementing software solutions.
a) Narrate the role of project support office for such organizations.
4. Identify the key deliverables in core banking solutions.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the
above assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and
repairs mountain bikes. Provide one example of a financial accounting report
that would be useful to you and your co-owner. Provide two examples of
managerial accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method
is and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
M.B.A. [E.B.] 1ST YR – Assignment - AUP/551/C-200
ANNAMALAI UNIVERSITY PRESS 2018 -2019
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