MARKETING MANAGEMENT ANNAMALAI MBA ASSIGNMENT ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
CONTACT;
ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/-: 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries 25
marks. (2 topics)
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are
the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and
has identified shampoo with conditioner to rural markets. The product is not
new to the market. However, the competitive advantage for the company is in
technology and product formulation. Assume you are appointed as a product
manager for the company. Describe in detail the formulation of marketing
strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and
customer unfriendly attitude. Also employees of the branch does not assign due
weightage to physical attraction in the environment. Suggest the bank on the
strategy it should implement on the operations, technology and people fronts
including all or any elements of the 7 Ps in order to attract high profile
customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to increase
the influx of high spending tourists coming from abroad. Also make use of the
Indian traditional knowledge and sell books based on it in the markets abroad.
Describe your plan and explain how you would go about it to promote it in
foreign markets.
2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has decided
to add some new items to the menu, but prior to that they want to know more about
their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the
student cafeteria. Which survey methods can be used to obtain this information?
Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation
program for its sales people. The largest sales territory is selected, the new
program is implemented and the effect on sales is measured.
3
b) Procter and Gamble wants to determine if a new package design for Tide is more
effective than the current design. Twelve supermarkets are randomly selected in
Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In
the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information
System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
4
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction..
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? – Explain.
M.B.A.[M.M.] – 2nd Year – Assignment- UAP/551/C-600
ANNAMALAI UNIVERSITY PRESS 2018 -2019
CONTACT;
ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2018 - 2019
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2019
Last date for submission with late fee ` 300/-: 15-03-2019
NOTE:
1. Assignments sent after 15-03-2019 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries 25
marks. (2 topics)
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are
the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and
has identified shampoo with conditioner to rural markets. The product is not
new to the market. However, the competitive advantage for the company is in
technology and product formulation. Assume you are appointed as a product
manager for the company. Describe in detail the formulation of marketing
strategy for the successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and
customer unfriendly attitude. Also employees of the branch does not assign due
weightage to physical attraction in the environment. Suggest the bank on the
strategy it should implement on the operations, technology and people fronts
including all or any elements of the 7 Ps in order to attract high profile
customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally.
Design strategy to focus on the measures you would prefer to initiate to increase
the influx of high spending tourists coming from abroad. Also make use of the
Indian traditional knowledge and sell books based on it in the markets abroad.
Describe your plan and explain how you would go about it to promote it in
foreign markets.
2.2 MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has decided
to add some new items to the menu, but prior to that they want to know more about
their customers and their preferences.
a. List possible hypotheses .
b. Explain what kind of research design would be appropriate?
3. The campus food service would like to determine how many people eat in the
student cafeteria. Which survey methods can be used to obtain this information?
Which method is best and why?
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
a) Major distributor of office equipment is considering a new sales presentation
program for its sales people. The largest sales territory is selected, the new
program is implemented and the effect on sales is measured.
3
b) Procter and Gamble wants to determine if a new package design for Tide is more
effective than the current design. Twelve supermarkets are randomly selected in
Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In
the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
2.3 CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
3. What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.
What are the product related strategies for rural marketing?
3. Is rural marketing important in India? – Discuss.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Sales Manager’s dilemma is mainly in using the Sales Management Information
System towards hiring, training and allocating tasks. – Discuss.
2. Explore new marketing and distribution channel for online e-marketing
Companies.
3. Middleman cannot be eliminated in distribution network. – Discuss.
4. Sales management and distribution management are parallel functions –
Elucidate.
4
2.6 STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
3. Illustrate with examples of hyper competition and competitive dynamic
approaches in strategic marketing.
4. Why would management adopt a stability strategy? Can stability strategies be
viable over a lengthy period of time? Why or Why not?
2.7.1 E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
4. Discuss the role played by E-commerce in providing customer service at the
various stages (product selection to post purchase) in an online buying
transaction..
2.7.2 BUSINESS RESEARCH METHODS
1. “Empirical research in India creates so many problems for the researchers”.
State the problems that are usually faced by young researchers.
2. Using the different measurement scales, prepare a questionnaire, on a topic of
your choice and indicate the statistical tools can be used for analysis of the
questionnaire.
3. Critically examine the following statements.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
(b) Projective technique is reliable and authentic method of data collection.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? – Explain.
M.B.A.[M.M.] – 2nd Year – Assignment- UAP/551/C-600
ANNAMALAI UNIVERSITY PRESS 2018 -2019
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