XAVIERS INSTITUTE - XIBMS EXAMINATION ANSWER SHEETS PROVIDED WHATSAPP OR TELEGRAM IN 9924764558

 

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Xaviers Institute of Business Management Studies

 

 

Subject Title: Advertising                                                                                         

                                                                                                                                                      Maximum Marks: 80           

                                                                                                                                                                                                                                               

Answer Any 5 questions (5 x 16 = 80 Marks)

 

 

1. (a) Define advertising and explain its role in the modern world. (08)
(b) What are the reasons for waste in advertising? (08)

2. (a) How does advertising affect cultural values of the society? (08)
(b) State the importance of market segmentation. (08)

3. (a) What are the essentials of good poster? (08)
(b) Bring out the need for advertising research. (08)

4. (a) What are the advantages of testing advertising effectiveness? (08)
(b) Explain the factors determining advertising budget. (08)

5. (a) State the merits and demerits of direct mail advertising. (08)
(b) Why is product research essential? (08)

6. Write short notes on (any four) :- (16)
(a) Product Life Cycle (d) Good Slogan
(b) Service Advertising (e) Internet advertising
(c) Audit Bureau of Circulation (f) Doordarshan Code


7. (a) Explain the different forms of advertising headlines. (08)
(b) Distinguish between radio advertising and television advertising. (08)

8. (a) Describe the different types of customers. (08)
(b) What are the different buying motives? (08)

9. (a) Explain the functions of an advertising agency. (08)
(b) State the essentials of a good copy. (08)

10. (a) What are the different types of layout? (08)
(b) What is visualization? State the step in visualization. (08)

11. (a) Discuss the future of advertising in India. (08)
(b) Critically analyses the criticisms leveled against advertising. (08)

12. Write short notes on (any four) :- (16)
(a) Client Turnover (d) T.R.P.
(b) Illustration (e) Brand Name
(c) Media Planning (f) Advertising and Consumer Price

Xaviers Institute of Business Management Studies

 

 

Subject Title: Brand Management                                                                          

                                                                                                                                                      Maximum Marks: 80           

 

 

Instructions:

1. Attempt any 5 questions. All questions are for 16 Marks.

2. Make suitable assumptions wherever necessary.

 

Q.1 (a) Explain the eight different questions that a product manager needs to

answer to analyse current and potential customers. Explain each question

with the help of a product category.

 

 (b) Differentiate between potential and forecast. What are the objectives

behind estimation of (i) market potential and (ii) sales forecasting?

Explain any two methods of estimating (i) market potential and (ii) sales

forecasting.

 

Q.2 (a) Define competitor. Explain the four bases of competition and four levels

of competition. Supplement your answer with example(s).

 

 (b) Explain the three major factors in assessing the underlying attractiveness

of a product category.

 

Q.3 What are the benefits of a successful marketing strategy? Which are the

seven parts of a marketing strategy of a product? Explain the first five

parts of this strategy with an example, in detail.

 

Q.4 (a) What do brands mean to you? What roles does a brand play for a

manufacturer and a consumer? With examples, explain the different

challenges a brand manager faces today.

 

 (b) Choose a brand having its origin in India. Explain how it can be assessed

on the basis of Customer Based Brand Equity (CBBE) model.

 

Q.5 (a) Pick a product or service category basically dominated by two main

brands. Evaluate the positioning of each brand. Who are their target

markets? What are the main points of parity and points of difference?

 

 (b) Select a brand and identify all its brand elements that contribute towards

development of its brand equity. Explain the role of each element towards

development of brand equity of that brand.

 

Q.6 (a) If you had to launch a fast food restaurant in your city or town, what kind

of marketing programmes will you design to build strong brand equity of

the fast food restaurant?

 

 (b) Choose a brand and identify all its marketing communication materials.

How effectively has the brand mixed and matched the marketing

communication material?

 

Q.7 (a) Define brand equity management system. Explain the three steps of

implementing brand equity management system.

 

 (b) Enlist the quantitative and qualitative research techniques to identify

potential sources of brand equity. Explain any one in detail.

 

Q.8 (a) Define brand product matrix. Select a firm having multiple brands and

product categories and then identify its brand product matrix. Explain

breadth of a branding strategy?

 

 (b) Define brand extension. Explain the steps to be undertaken for

successfully introducing brand extensions.

 

Q.9 (a) Give reasons for companies to market their brands globally. Explain the

disadvantages of global marketing programmes.

 

 (b) With examples, explain how global brands implement the strategies of

localization and standardisation.

SUB :  Data Management

 

PART – A                     (5 x 4 = 20 Marks)

Attempt any 5 Questions

1. Distinguish between specialization and generalization.How will you represent them in an ER diagram?

2. Give examples of different types of JOIN statement in SQL.

3.  What are clustered indexes? What is the maximum number of clustered index allowed on one data file?

4. List the different types of constraints that can be specified in a relational database.

5. Define functional dependency and state the Normal Form based on this.

6. State the desirable properties of a transaction.

7. What are temporal databases? Give an example of a typical application where such databases will be required.

8. Explain inheritance property in OODBMS.

9. Draw a block diagram showing the basic steps in Query Processing.

10. Define: (a) Network transparency

                 (b)   Fragmentation transparency

 

 

PART – B                               (3 X 20 = 60 Marks)

Attempt any 3 Questions

11. (i) Explain the 3 schema architecture in DBMS.  Highlight the difference between physical and logical data independence.        

      (ii) Define 3 NF and Boyce-Codd NF. Explain with suitable examples.                                                                                                    

12.  (i) Compare a file based system and an RDBMS system. When will you  develop a file based system?                                                                

            (ii) Construct an ER diagram for a company, which sells and services cars. The company keeps information about customers who purchase one or more cars, the sales person who is responsible for the sale and service details for each car is maintained. (assume minimum of 4 attributes on each entity type)                                                               

  13.   (i)  With a suitable diagram, explain the overall structure of a database               system.                                                                                              

(ii) Define primary key, super key and candidate key.                           

 

(iii) What are inference rules in a functional dependency? When is a set of FD said to be a minimal set?                                   

 

14. (i)  List the operations of the relational algebra and explain with Suitable example                                                                               

15. (i) Explain the different types of indexes. Which of these indexes are dense and which are not.                                                                

16. a)  (i) Discuss why concurrency control is needed in a DBMS?                    

          (ii) Explain any one method by which concurrency is achieved in a

               DBMS.                                                                                                      

17.  (i) Explain with examples the concept Record and SET data structures in a  Network data ,model                                                                   

            (ii) Explain how a select operation is done in query processing?           

18.  (i)  Explain the concept of  Object and Object Identity in Object

               Oriented data model                                                                                   

            (ii)   Discuss the features of Distributed database.                                   

           (iii)   Explain the 2-phase commit protocol for distributed database.        

19. (i)  Describe the association rule and classification rules in data mining?                                                                                          

       (ii) With a schematic diagram explain the architecture and features

 

Information Technology

 

                N.B.: 1)Attempt any sixteen questions                          2)All questions carries equal marks.

 

1.     What are the characteristics of a technologically enabled organization?

2.     How does an Organization acquire & disseminal knowledge?

3.     Why do you suppose inquiry – only applications were developed instead of fully on lines system?

4.     What kind of technology is least flexible? Most flexible?

5.     How does strategic planning differ between a firm that offers services & one that manufacturers a product? Is there a difference in the impact of technology on strategy in any two types of firms?

6.     What kind of business activities do you think are most amenable to common systems in different countries?

7.     What kind of programs do you think are likely to make the most use of floating – point instructions?

8.     Distinguish between computer hardware & software which most concerns a manager?

9.     What kind of software does a server for a local area network need to have?

10.   What is OLAP?  How does it contribute to the organization?

11.   Why are standards so important in communications?

12.   What industries are most likely able to take advantage EDI?

13.   Are there applications where it does not matter if multiple databases are simultaneously updated? 

14.   Most organizations today have computers and software, all of which are supposed to work on a network, from different Vendors?  What are the potential problems with using products from many different sources?

.. 2..

15.   What are the differences in design for multi-user system versus a personal system on a pc?

16.   Does a system have to use the most modern technology to be successful? Why or why not?  Are there disadvantages to utilizing the most up-to-date technology?

17.   Why should one insist on a demonstration of a package?

18.   What is a spaghetti organization?

19.   How can you transform a huge firm like General Motors with the help of information technology?

20.   How more user development eventually eliminates the need for professional systems analysis and programmers?

21.   How can a company use multimedia today?

22.   How does one go about identifying the expert to be used in developing an expert system?

23.   Describe how a virus actually works?  What kind of files does it want to infect?

24.   What kind of changes does information technology either create or facilitate within and between organizations?  What other changes are associate with IT?

25.   What are the drawbacks of work place monitoring?  Why management might wants to monitor worker productivity?