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ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A.
SECOND YEAR
Academic Year : 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers as specialisation.
Last date for submission: 01.03.2021
Last date for submission with late fee ` 300/- : 16.03.2021
NOTE:
1. Assignments sent after 16.03.2021 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each question the answer should not exceed 15 – pages. Each assignment carries 25
marks (2 questions). You are expected to write two questions for every subject.
Dr. A.RAJASEKARAN
DIRECTOR
1
2.1 HUMAN RESOURCE MANAGEMENT
1. “Job analysis is just another burden placed an organisations through
governmental legislation.” Do you agree or disagree? Discuss.
2. You are appointed as HR manager for a large size company of your choice. Now
you are asked to fix pay scale for the employees. Explain your process of pay
fixation.
3. “Human Resource Management is a proactive approach and personnel
management is a reactive approach to perform the same set of functions related
to managing human resources.” Do you agree with this statement? Explain.
4. “HR Outsourcing has become a common practice throughout the world.” Discuss
the implications of HR outsourcing on HRM functions.
2.2 MARKETING MANAGEMENT
1. In Indian business, firms personal selling is skewed in favour of customers
(merchant middlemen). Discuss this statement and describe the current
status of personal selling in India.
2. “Physical distribution has been described as the other half of marketing and
economy’s Dark Continent.” Do you agree with this statement? Explain.
3. “Packaging has been criticized as being expensive giving no additional value and
often deceptive.” How would you justify marketer’s use of packaging?
4. Do you think that social media advertisements would kill all other traditional
media? Give your views with proper justification. Also explain under what
circumstances online advertisements would be highly recommended.
2.3 FINANCIAL MANAGEMENT
1. If your company wants to raise long term loans from the capital market for
meeting its future needs, as a Finance Manager which sources you would prefer
and why?
2. If the use of financial leverage magnifies the earnings per share under
favourable economic conditions, why do the companies not employ a very large
amount of debt in their capital structures?
3. “Efficient cash management will aim at maximizing the availability of cash
inflows by decentralizing collections and cash outflows by centralizing
disbursements”. Discuss from the point of cash conversion cycle.
4. Design an appropriate capital structure which yield more profitability for a
service industry. Illustrate your answer with the help of EBIT-EPS analysis.
2.4 OPERATIONS MANAGEMENT
1. Investigate any firm of your choice to determine how the materials management
function fits into its organization. Prepare an organizational chart for the firm.
2. Selecting a facility location usually involves a sequence of decisions. This sequence
can include a national decision, a regional decision, a community decision and a
site decision. Elucidate your views with reference to the above context.
2
3. What is statistical process control for fraction defectives? With a suitable
example of a real life problem, explain the step-by-step procedure for
designing a statistical process control chart for fraction defectives.
4. “Spending Money for Maintenance is an Investment" – substantiate your views.
2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Prepare a project report for starting a BPO (Business Process Outsourcing)
centre at Chennai.
2. How State and Central Governments motivate to develop new entrepreneurs? As
a consultant give suitable tips to motivate new entrepreneurs to avoid
unemployment problems.
3. Evaluate the support programmes undertaken by the Government of India for
the promotion of entrepreneurship in India.
4. How the women entrepreneurship plays major role in improving the Indian
economy? Explain.
2.6 STRATEGIC MANAGEMENT
1. ‘Strategic choice is made in the context of decision situation as well as decision
making’. Explain this and show various objective and subjective factors that
affect strategic choice.
2. Describe the strategic approaches that Japanese companies have adopted in
terms of TQM and continuous improvement.
3. Critically examine the strategies adopted by private Airlines companies to
attract more passengers. Assume yourself as the GM of Indian Airlines and
chart out a plan of action to counteract your competitors.
4. “Strategies involving mergers and acquisitions are particularly vulnerable to
cultural problem” comment with suitable examples.
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour welfare is not a barrier liability or useless expenditure but a wise
investment.” – Comment upon this statement.
2. Write an essay on the scope, object and the constitutional validity of the
Employees Provident Funds Act.
3. Explain the impact of technological changes in Industrial Relations
4. In the present situation, critically evaluate the term “Collective Bargaining” in
India. Suggest the principles for making the process of collective bargaining as
a successful one.
3
2.7.1 HRM: (B) TRAINING AND DEVELOPMENT
1. “Skills can be imported, knowledge may be gained but attitudes once hardened
cannot be changed.” As a trainer suggest a method to change the attitude.
2. Design a Training Programme for a graduate engineer trainee in a large size
engineering organization of your choice.
3. “Training and development is a liability to organization” Explain and give your
views.
4. Enumerate problems an HR executive may face while planning and
implementation of training programme for semiskilled and unskilled
employees.
2.7.2 MM : (A) SALES AND DISTRIBUTION MANAGEMENT
1. Some people opine that a middleman increases the cost of marketing, while
others praise it as it adds value to the product. How would you reconcile these
two opposite views?
2. If your firm is considering changing the shape of certain territories, what actions
would you take to lessen the protests of the sales force who may be upset about
this type of change?
3. How sales target are fixed by companies? Discuss about the application of
sales forecasting techniques in fixing the target. Do you feel that fixing sales
target is useful? Give reasons.
4. What are the different channels available for distribution? How do you select
a right channel? Suggest suitable channel for the following products.
2.7.2 MM: (B) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Illustrate with suitable example various sampling techniques used in marketing
research. Suggest a suitable sampling plan to collect information from the
students of a university regarding the recreation facility available.
2. What are the influences of groups in purchase behaviour? “An individual’s
family plays a prominent role in influencing his buying behaviour than groups.”
Do you agree? – Discuss.
3. When measuring attitudes, is it Important to consider the situation in which
behaviour takes place? Enlist different situations and give suitable
examples of how situations might influence attitudes.
4. Discuss the essentials of a good questionnaire. Construct a questionnaire
for studying the consumption behaviour of tea in shopping markets and in
government offices.
4
2.7.3 FM: (A) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Discuss the present state of Indian capital market. What measures would you
take to make the Indian capital market more vibrant?
2. Elucidate the recent developments in stock market wherein interventions of
SEBI are in a sterilised market condition. Critically examine the developments
in post intervention period.
3. “Explain how the technical indicators will be helpful in Indian stock market for
a new investor in picking up the share for investment.
4. Recently many specialized types of mutual funds have appeared. They invest in
many companies in the same industry, some invest in the same types of
securities of many different forms in different industries. Among these two
strategies which is more advisable? Analyse from investor and company point of
view.
2.7.3 FM: (B) MANAGEMENT OF FINANCIAL SERVICES
1. “Liberalisation and globalization measures have encouraged the introduction of
new financial services in India.” – Explain.
2. Examine the impact of the entry of foreign institutional investors in the Indian
Stock Market.
3. Elucidate the services rendered by the credit rating agencies. ICRA, CRISIL
and CARE.
4. Explain the impact of foreign direct Investment in Insurance and Banking
sector in India.
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Discuss the various methods of scheduling and loading used in the product layout
in Automobile Industries. Bring out the merits & Demerits.
2. Briefly explain the breakdown maintenance. How does the Breakdown time
distribution help in determining the maintenance policy?
3. Discuss the significance of Material Requirements Planning (MRP). Prepare a
detailed MRP for a company engaged in the manufacturing of computer
peripherals.
4. A two wheeler industry fixed a target of producing one vehicle per minute and
they are following JIT concept. Design a detailed scheduling chart.
5
2.7.4 PM: (B) QUALITY MANAGEMENT
1. Select a product or service on your own and describe how the dimensions of
quality influence its acceptance.
2. Give a detail plan to implement TQM in an educational institution.
3. Compare the application of Keizen, JIT, Poka Yoke and Benchmarking. Identify
the industries which are most suitable for these concepts.
4. Why corporate should do quality audit? Discuss the salient features of ISO
14000. Why this ISO 14000 is critically important for leather industries?
2.7.5 SYSTEMS: (A) PERSONAL PRODUCTIVITY TOOLS
1. How do you set a style sheet in MS-Word to prepare a document? Exemplify the
various options available in style sheet.
2. How do you add photos, videos and sound in your power point presentation.
Explain the other options available in power point.
3. Name and describe briefly any five types of 3D charts that are available in the
chart wizard of Excel. What are the various types of stock available in Excel?
Explain the necessary row and column setting to draw these stocks charts?
4. What are the three major steps that Auto content wizard of power point takes its
users through? Explain the options available in each step, taking an example of
presentation for a Brain Storming session?
2.7.5 SYSTEMS: (B) INFORMATION TECHNOLOGY
1. Discuss the possibility of occurrence of cyber crime in e-commerce. Do you feel
there should be separate law for e-commerce? If so, discuss the merits and
demerits of enforcing such a law.
2. Develop a database for a functional area of your choice in an organization.
3. Majority of the companies are implementing an ERP system or intend to do so in
the coming years. Discuss the managerial implications.
4. Discuss the various payment systems in e-commerce. What precautionary
measures are required?
M.B.A. 2nd YEAR - Assignment C-900
ANNAMALAI UNIVERSITY PRESS 2020 – 21
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission: 01.03.2021
Last date for submission with late fee ` 300/- : 16.03.202115-03-2019
NOTE:
1. Assignments sent after 16.03.2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription
“MBA Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each questions the answer should not exceed 15 – pages. Each assignment carries
25 marks (2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Examines some of the models of OD. Which do you think would be more
appropriate for Indian Industries?
2. “Human beings have a tendency to get merged to a group. This happens
when majority of the groups have changed ultimately creating pressures on
individuals to fall in line with change.” Do you think this a desirable or an
undesirable phenomenon? Give your views.
3. "Many managers believe the effectiveness of third party peace making
intervention rather than comprehensive intervention". Do you agree with
this statement? Justify your views.
4. “A well established company manufacturing readymade garment plans to
introduce new machines and new methods of production. The workers in
the factory numbering five hundred are fearful of the change resisting it in
many ways.” Advice the management how to solve the problem through
derive the appropriate strategy.
2.2 TRAINING AND DEVELOPMENT
1. Assume yourself as a CEO of a Yarn Export Company, how will you design
effective training policies in your company? Enumerate the various logistics
arrangements needed for conducting training programmes in your
company.
2. “Most of the training programme fails due to improper need identification”. If
this is true, as a Trainer how will you identify the need for training of an
organization? Express your views.
3. Explain the merits and demerits of different types of training programs. Discuss
their suitability in industries like power generation plant, mines and automobile
assembly line.
4. Device a mechanism of evaluating training and development effectiveness to
assess whether training and development investment gives commensurate
return. Justify your answer.
2.3 LABOUR WELFARE
1. “Labour welfare is not a barrier liability or useless expenditure but a wise
investment.” – Comment upon this statement.
2. “Safety of workers in mines is much more riskier than any other industrial
establishments. We need to evolve a separate policy on their welfare and
safety.” – Do you think so? If so, given your opinion either supporting or
defending this statement.
3
3. In what way industrial hazards can be reduced? Can we prevent accidents
by weeding out accident - prone workers? Suggest suitable ways to reduce
accidents in factories (choose an industry of your choice).
4. Why worker’s education is important? How do workers educations improve
the productivity? Discuss.
2.4 INDUSTRIAL RELATIONS
1. What are the causes of poor Industrial relations? What are the effects? Give your
suggestions to improve the legislation concerning industrial Relations in our
country.
2. Critically evaluate the unfair management practices and unfair union
practices. Evaluate a strategy for balancing these two extremes, so as to
ensure both are happy and end up with win-win situation.
3. Enumerate the various factors involved in effective negotiation process.
Explain the emerging issues in the administration of Collective Bargaining
agreements in global context.
4. “Enlightened Trade Unions are highly useful both to the working class and
the management’. – Examine the recent issues happened in Neyveli Lignite
Corporation (NLC) as an example for the above statement.
2.5 WAGES AND SALARY ADMINISTRATION
1. What are the guidelines to be followed in preparing a wage structure at the
enterprise level in a steel production company? Enlist the various problems in
it.
2. When all employees are paid fundamentally the same amount of
compensation, what is the likely impact upon satisfaction and behaviour?
What effect would secrecy – of – pay policy have upon the situation?
3. Outline the purpose of a pay commission. How is it constituted? Critically
examine the recommendations of any four central pay commissions of your
choice.
4. “If selection and placement decisions are done effectively, individual performance
should not vary a great deal, therefore, an incentive system is not necessary” –
Discuss.
4
2.6 STRATEGIC MANAGEMENT
1. What is the six sigma strategies? Is this strategies has suitable to all the
organization? If yes explain briefly if no justify your answer.
2. A leading steel company approaches you for strategies formulation and
implementation in the changing environment. Suggest them a combination
of strategies for productivity improvement (Make necessary assumptions).
3. Consider the shampoo market in India. Prepare a table showing the differences
between the strategies adopted by top 5 brands. Explain each point.
4. Differentiate between competitive advantage of a country and a corporate.
Discuss how this can help a firm to win over competition and grab more
market share.
2.7.1 E-COMMERCE
1. What type of electronic payment systems are required in E-Commerce? Why are
there different types of payment systems? Explain the necessary characteristics
of each type of payment system and give an example of each where it is used.
2. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end
e-commerce solutions and describe how they established customer confidence,
trust and ensured privacy and security of the e-commerce transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and
explains the size of the Home Entertainment Market?
2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the
problem of increasing rate of work force turnover, wants you to conduct a
research on this problem. Prepare a blueprint on the research process, you will
follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation".
Do you agree with this statement? Give reasons in support of your answer.
3. “Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies” - Do you agree? Discuss the reasons for your
answer.
4. "Every data collection method has its own built-in biases. Therefore, resorting to
multi-methods of data collection is only going to compound the biases", How
would you critique this statement?
M.B.A. – 2ND Year / HRM – Assignment- AUP/ C-1600
ANNAMALAI UNIVERSITY PRESS 2020 – 2021
1
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INTERNATIONAL BUSINESS
SECOND YEAR
Academic Year : 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.
Last date for submission: 01.03.2021
Last date for submission with late fee ` 300/- : 16.03.2021
NOTE:
1. Assignments sent after 16.03.2021 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For each
question the answer should not exceed 15 – pages. Each assignment carries 25 marks
(2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
1
2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Identify the environmental, organizational and individual challenges of IHRM
in 21st century. In your opinion which will be least important. Justify with
your comments.
2. Design an application blank to be used for recruitment of blue collar
workmen and explain in what way it should differ from an application
blank for supervisory personal.
3. a) “Evaluating the performance of International managers is challenging job”
– State your opinion.
b) Construct a well-defined Recruitment and Selection policy for an
International service oriented Organization.
4. Can you easily solve the work conflict in a Multinational Company? Explain
with suitable examples.
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. Describe the differences between ethnocentric, polycentric, regiocentric and
geocentric orientations. How do these orientations affect international
marketing practices? Explain by giving two examples.
2. When MNC's enter India, they compromise on several aspects in their
products to satisfy the price conscious Indian consumers. Do you accept
this? Give examples from automobiles and FMCG sector.
3. The vice president of an export house has asked you to prepare a market profile
of leather–foot wears in Saudi Arabia. What factors would you consider in
preparing the profile? What sources of information will you look for in
preparing the above profile?
4. Compare the basic differences between calculation of price for selling in the
home market and in export markets, indicating the direct and indirect cost
elements that are usually taken in to account in each case.
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Asses the competitive strength and weakness of European, U.S. and
Japanese Bank. How financial deregulation in Japan and Europe is are
likely to affect the competitive balance in international banking?
2. “International business volume is expected to grow with the process of
globalization.” How do you analyze this statement?
3. Discuss the exchange rate Depreciation with suitable examples.
4. Indian Government recently made a major policy decision permitting FDI in
retail sector. Discuss its impact on domestic retail segment.
2
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. Assume that a FMCG company is entering into India which has its network
in more than 20 countries across the world. The company is planning to
have its business throughout India. As a Logistic manager, how do you
support the company in achieving its objectives? Give illustrations.
2. “Many innovations on technology-based approaches are well-suited to the
enhancement of the effectiveness of Supply Chain Management” – Justify this
statement by giving few applications of information technology in SCM.
3. Give arguments to support the statement the Wal-Mart has achieved very good
strategic fit between its competitive and supply chain strategies.
4. "Many Innovations on technology-based approaches are well-suited to the
enhancement of the effectiveness of supply chain management" - Justify your
views with examples.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. What do you understand by Global strategic management process? Take the
case of any Multinational Company you are familiar with and discuss its
strategic management process.
2. What is core competence? How to identify, build, deploy and protect core
competence? Illustrate with your own examples.
3. What are the precautionary measures a firm has to adopt before deciding its
communication strategy for its global brand? Take the case of body
deodorant and home furniture as examples and discuss.
4. “The unification of Europe has forced many businesses expand their global
concerns to include neighboring countries” – Critically evaluate this
statement.
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Examine how specific export promotion measures have benefited any
company of your choice.
2. Explain the EXIM policy and procedures adopted by India, since post
liberalization.
3. Explain the need for preparing export documents.
4. Explain the concept of international business. Do you subscribed to the view
that International Business has to face greater amount of complexities than
the domestic Business? Substantiate your argument with reasoning.
3
2.7.1 INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. If you were to formulate the most critical learning points concerning the use and
the conduct of international marketing research, what points would you come
up with, both from an academic and a managerial perspective?
2. Assume you are appointed as a marketing head in a leading FMCG company
in India. As part of the development process the company wants to expand
its business operations internationally to its neighboring countries. You are
given the task as following. a) Identifying the market and its segmentation b)
Studying the consumer behavior c) Do product research d) Examining the
market opportunities. Narrate your role to carry out the above task by doing
market research.
3. How can educational and business institutions assist the international marketer
in overcoming the problems posed by marketing relativism and the unconscious
use of the self-reference criterion? Discuss with examples.
4. Identify the principal methods that companies might use in assessing and
reviewing opportunities across international markets. Suggest alternate means
by which firms can priorities and segment international markets.
2.7.2 EXPORT AND IMPORT FINANCE
1. Describe the new trends in India’s global trading pattern with future
prospects.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss and also explain the reasons for variation of the inflation rate.
3. “Export incentives are major factors to encourage the EXIM business”- Do you
agree? Explain with suitable examples
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” –prove it.
M.B.A. – 2ND Year / IB – Assignment- AUP/ C-300
ANNAMALAI UNIVERSITY PRESS 2020 – 2021
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. E. BUSINESS
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 01.03.2021
Last date for submission with late fee ` 300/- : 16.03.2021
NOTE:
1. Assignments sent after 16.03.2021 will not be evaluated.
2. Assignments should be in the own handwriting of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each question the answer should not exceed 15 – pages. Each assignment carries 25
marks (2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
2
2.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
3. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
4. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require robust, capable and scalable
electronic commerce system.
2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. Elucidate the management challenges and issues in online Banking.
2. Outline the various needs of security in E-Commerce Industry.
3. Narrate the characteristics of supply chain management in E-Commerce and its
application in software.
4. What are the critical success factors for building successful e-business
relationships with customers? Planning.
2.3 INTERNET AND JAVA PROGRAMMING
1. Majority of the corporate practice electronic supply chain management. List out
any two organizations of your choice and illustrate the practices applied there.
2. Write a java program for college admission system with AWT packages and handle
its events using their modules.
3. Discuss the java database connectivity. Write an AWT program to explain JDBC
connectivity for employee payroll calculation.
4. E-business and business process outsource is possible from anywhere, while
publishing and other cyber crimes are also increasing. In this regard, jurisdiction is
a major problem to solve the issues. Discuss the above perspectives with suitable
examples.
3
2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Develop a XML application to get the details of Books (Title, Author Name, ISBN
No, Publisher details). List out the details of Management related books. Write
DTD, Schema, XZL wherever required?
2. Create an online application for monitoring user events using JSP.
3. Using Servlet, JSP, JDBC and XML, create a web application for a tourist
company to provide online help in the searching for tourist places across the
country, and other details like cost, and how to reach these places.
4. Create a student enquiry system using EJB through which a student could
enquire about the program / Courses on offer by the different School of Studies
of a particular University.
2.5 ENTERPRISE RESOURCE PLANNING
1. Imagine that you are a manager in a firm and implemented ERP system but that
is failed in your company, what type of strategies that you will follow to recover
it?
2. Implementation of an ERP system is a major investment and commitment for
any organization, but still many ERP implementations fail. What are factors
that contribute to the failure of ERP implementation?
3. A Leading Software Company wants to implement ERP Software. Select a
software of your interest and give the steps of implementing that ERP software
in the company.
4. Enlist the general problems faced during implementation of ERP and the
solution for it.
2.6 STRATEGIC MANAGEMENT
1. Comment on this statement. “Often neither the least expensive strategy nor
the most expensive may be the most productive strategy”.
2. Will the time come when most consumer purchases are made with selfscanner?
Explain yours answer.
3. Congruence and co-ordination among strategies should take place through
vertical and horizontal fit. Explain.
4. In what way can timing and competitor reaction be crucial for a strategic
choice? Discuss.
4
2.7.1 GLOBAL MARKETING
1. An international company is planning to introduce a ultra modern luxury car.
How will you develop this new product? Explain.
2. Discuss the cultures and ethical issues that affect the global trade with suitable
example.
3. What criteria should Global marketers consider while making product design
decisions?
4. What, in your view, are the key principles of global marketing? Explain their
importance towards marketing success.
2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. How can CASE tools be used to support requirements determination? Which
types of CASE tools are appropriate for use during requirements determination?
2. With examples, explain how interfaces and dialogues are designed.
3. Design a set of files for supporting a common payroll system. Comment on the
Data security issues of the file system you have designed.
4. Assume that you are in charge of designing software to be installed in bank
ATM. Which kind of architecture would you chooses? Give reasons for your
selection and draw the architecture diagram of the system.
M.B.A. Assignment/E.B./2ND YEAR/ AUP/709/ C-125
ANNAMALAI UNIVERSITY PRESS 2020 – 21
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. INFORMATION SYSTEMS
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialization.
Last date for submission : 01.03.2021
Last date for submission with late fee ` 300/- : 16.03.2021
NOTE:
1. Assignments sent after 16.03.2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For
each questions the answer should not exceed 15 – pages. Each assignment carries 25
marks (2 questions). You are expected to write two questions for every subject.
DR. A.RAJASEKARAN
DIRECTOR
2
2.1 ORGANIZATIONAL BEHAVIOUR
1. Suggest any suitable motivational theory for IT industry and substantiate your
views.
2. “Attitude determines your Altitude”-Substantiate your views on this quote with
relevant corporate examples.
3. “A happy Worker is a productive worker”- Discuss in a behavioral perspective.
4. ‘Organizational development involves the development of organization in the
light of its future expansion plan’. Elaborate your views.
2.2 MANAGEMENT INFORMATION SYSTEM
1. Discuss MIS strategies that companies in the electricity utilities industry could
employ to achieve a competitive advantage.
2. Some have said that the best way to reduce systems development costs is to use
application software packages or fourth-generation tools. Do you agree? Why or
Why not?
3. Adopting an enterprise application is a key business decision as well as a
technology decision. Do you agree? Why or Why not? Who should make this
decision?
4. Discuss in detail the activities involved in development of e-commerce based
Information System in an organization.
2.3 DATABASE MANAGEMENT SYSTEM
1. Write a short description of the purpose of PL /SQL procedure. Include simple
operating instructions. If the procedure takes any arguments, include a sample
input that causes it to execute successfully. If your procedure raises an
exception, include instructions on how to get it to raise the exception.
2. Define first, second, and third normal forms when only primary keys are
considered. How do the general definitions of 2NF and 3NF, which consider all
keys of a relation, differ from those that consider only primary key?
3. What do you mean by PL/SQL? What are the advantages of PL/SQL over SQL?
Explain the functions of control loops with examples.
4. Is DBMS usage always advisable or sometimes we may depend on file base
systems? Comment on the statement by describing the situation where DBMS
is not a better option and file base systems is better.
3
2.4 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
3. Discuss the challenges and opportunities of e-commerce in Indian Software
Industry.
4. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require robust, capable and scalable
electronic commerce system.
2.5 ENTERPRISE RESOURCE PLANNING
1. Imagine that you are a manager in a firm and implemented ERP system but that
is failed in your company, what type of strategies that you will follow to recover
it?
2. Implementation of an ERP system is a major investment and commitment for
any organization, but still many ERP implementations fail. What are factors
that contribute to the failure of ERP implementation?
3. A Leading Software Company wants to implement ERP Software. Select software
of your interest and give the steps of implementing that ERP software in the
company.
4. Enlist the general problems faced during implementation of ERP and the
solution for it.
2.6 DATA WAREHOUSING AND DATA MINING
1. Outline the major research challenges of data mining in one specific application
domain, such as stream/sensor data analysis, spatiotemporal data analysis, or
bioinformatics.
2. Data quality can be assessed in terms of several issues, including accuracy,
completeness, and consistency. For each of the above three issues, discuss how
data quality assessment can depend on the intended use of the data, giving
examples. Propose two other dimensions of data quality
3. A data warehouse can be modeled by either a star schema or a snowflake
schema. Briefly describe the similarities and the differences of the two models,
and then analyze their advantages and disadvantages with regard to one
another. Give your opinion of which, might be more empirically useful and state
the reasons behind your answer.
4
4. Data cubes and multidimensional databases contain nominal, ordinal, and
numeric data in hierarchical or aggregate forms. Based on what you have
learned about the clustering methods, design a clustering method that finds
clusters in large data cubes effectively and efficiently
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. Identify the key aspects in which modern software project management practices
differs from those of traditional software project management.
2. Assume the size of an organic type software product has been estimated to be
32,000 lines of source code. Assume that the average salary of a software
engineer is Rs.75,000 per month. Determine the effort required to develop the
software product and the nominal development time.
3. (a) List any four attributes that contribute to the quality software product.
Discuss how they influence software quality.
(b) Develop a set of guidelines for conducting a formal technical review.
4. Illustrate with a software, the process in determining the software WBS
architecture, populate the software WBS and in determining the cost categories
for the software.
2.7.2 ADVANCED WEB DESIGN
1. Develop a XML application to get the details of Book s(Title, Author Name, ISBN
No, Publisher details). List out the details of Management related books. Write
DTD, Schema, XZL wherever required?
2. A. Discuss abut EJB architecture and its Components with neat diagram.
B. Describe the important services provided by a container to an enterprise
bean?
3. Develop an employee Payroll system using (RMI) Techniques, the primary
methods of Payroll calculation should be accessed from remotely.
4. Design web page for hospital Management system with all DHTML features and
display the hospital name in all pages using Cookies in JSP.
M.B.A. Assignment /I.S./2ND YEAR /AUP/ 815 /C-250
ANNAMALAI UNIVERSITY PRESS 2020 -21
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission : 01-03-2021
Last date for submission: with late fee `300/- : 16-03-2021
NOTE:
1. Assignments sent after 16-03-2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For each
questions the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Why companies go for leasing rather than purchasing agreement? What steps
are involved in a lease agreement?
2. Analyze the trends in mutual funds and how the fresh fund capitals are
mobilized during past five years.
3. In the recent past many investors lost money on stocks and mutual funds
because of an economic downturn caused by global banking and financial
crises. At the same time many experts argued that this was a “Real Investment
Opportunity” because of the depressed price for many stocks and mutual
funds. Do you think today is a good time to begin an investment program?
Justify your answer.
4. If an entrepreneur approaches you for an advice regarding financing of a project
wherein he intends to expand his existing project. What resources you should
suggest him to raise his funds?
2.2 INTERNATIONAL FINANCE
1. Define the balance of payments. The balance of payments records all types of
international transactions. What are the three main types of international
transaction in balance of payment accounts?
2. “Multilateral setting process is good to read in print, but when it comes to
implementation, there are bottlenecks.” What does this statement imply?
Discuss in detail.
3. India’s Tariff and quota system is restricting international trade especially for
Agri Business. – Do you agree with this statement? If Yes / No –
substantiate your answer with suitable example.
4. Critically evaluate the success of STC of India in achieving the objectives for
which it was established.
2.3 DERIVATIVES MANAGEMENT
1. How the valuation of Interest Rate SWAP, Currency SWAP and FRN are made?
Explain them.
2. What is a lower bound price of a 4 month call option on a non dividend paying
stock when the stock price is 28 $, strike price is 25$ and risk free interest rate
is 8% per annum.
3. Examine the risks in financial derivatives and suggest measures to minimise
them.
4. Write a note on role of clearing house with special emphasis upon ‘delivery
mechanism’ in futures market
3
2.4 RISK MANAGEMENT AND INSURANCE
1. You are the newly appointed Risk Manager within an organisation and have
noted that there is no written risk management philosophy or statement in
place. Advise to the Board regarding the advantages of adopting a risk
document, describing the elements that should be referenced within it.
2. Discuss the loss control measures are to be taken by any manufacturing
company of your choice.
3. ‘Insurance is a risk management technique of the corporate sector’– Analyse the
statement.
4. Critically examine the role of government in regulation of insurance business in India
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. How do operators on a stock exchange affect the economic life of a nation? Is it
necessary to control the stock exchange in the present situation? Give your
views.
2. “Companies with high credit risk are the ones that cannot access fixed rate
market directly. They are the companies that are most likely to be paying fixed
and receiving floating in an interest rate swap”. Do you think it increases or
decreases the risk of a financial institutions swap portfolio? Assume that
companies are most likely to default when interest rates are high.
3. “A fundamental analysis estimate of intrinsic value is different from the present
value of all income”. Is this statement true, false or uncertain? Justify your
views with appropriate examples.
4. A stock split should have no effect on value but it does seem to affect a firm
stock price. How would you reconcile this contradiction? Substantiate with
suitable examples.
2.6 STRATEGIC MANAGEMENT
1. What are the six sigma strategies? Is this strategies has suitable to all the
organization? If yes explain briefly if no justify your answer.
2. A leading steel company approaches you for strategies formulation and
implementation in the changing environment. Suggest them a combination
of strategies for productivity improvement (Make necessary assumptions).
3. Consider the shampoo market in India. Prepare a table showing the
differences between the strategies adopted by top 5 brands. Explain each
point.
4. Differentiate between competitive advantage of a country and a corporate.
Discuss how this can help a firm to win over competition and grab more
market share.
4
2.7.1 E-COMMERCE
1. What type of electronic payment systems are required in E-Commerce? Why are
there different types of payment systems? Explain the necessary characteristics
of each type of payment system and give an example of each where it is used.
2. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end
e-commerce solutions and describe how they established customer confidence,
trust and ensured privacy and security of the e-commerce transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and
explains the size of the Home Entertainment Market?
2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the
problem of increasing rate of work force turnover, wants you to conduct a
research on this problem. Prepare a blueprint on the research process, you will
follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation".
Do you agree with this statement? Give reasons in support of your answer.
3. “Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies” - Do you agree? Discuss the reasons for your
answer
4. "Every data collection method has its own built-in biases. Therefore, resorting to
multi-methods of data collection is only going to compound the biases",
How would you critique this statement?
M.B.A. Assignment/FM/ 2ND YEAR/ AUP/ / C- 1000
ANNAMALAI UNIVERSITY PRESS 2020 – 21
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2020 - 2021
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission : 01-03-2021
Last date for submission: with late fee `300/- : 16-03-2021 15-03-2019
NOTE:
1. Assignments sent after 16-03-2021 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on A4 paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO questions in each paper out of the FOUR. For each
questions the answer should not exceed 15–pages. Each assignment carries 25marks
(2 questions). You are expected to write two questions for every subject.
DR. A. RAJASEKARAN
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. Do you feel that consumers are satisfied with the quality of after sales services
available to consumer goods such as refrigerators, TV-sets, air-conditioners and
so on in India? Discuss.
2. Examine the product life cycle of personal computers in the Indian Market, and
trace the various marketing strategies followed by firms at different stages.
3. “Flexible pricing seems much more prevalent in Marketing of services than in
the marketing of goods” – Do you agree? Explain.
4. Branding is a hot topic in board rooms around the world, because most of the
CEO's recognize that a strong brand is powerful driver. In this context discuss
about they key elements that contribute to brand equity? Discuss this concept
with reference to TATA and CavinKare
2.2 MARKETING RESEARCH
1. “A descriptive research design is formal and rigid whereas exploratory research
design is informal and flexible.” Explain this statement by using Indian
examples.
2. Do you agree that data obtained through experiments are more valid and
reliable than through surveys and observations? Why or why not? Explain.
3. Prepare a questionnaire for studying the marketability of a hypothetical
consumer product.
4. “Sampling error is an inherent part of the sampling process; it cannot be
eliminated.” What do you think about this statement? Do you agree or
Disagree? Explain.
2.3 CONSUMER BEHAVIOUR
1. How can marketers use measures recognition and recall to study the extent of
consumer learning?
2. Analyse and assess the consumer decision making process and bring out the
impediments while buying a high priced car like- Mercedes Benz, Rolls Royce, etc.
3. The advertising manager of a company wants to know, how many people
actually view and understand the advertising message of a commercial that the
company plans to place on a prime-time network television program. How can
the advertising manager obtain valid information regarding the viewing and
understanding of the company's commercial?
4. How are attitudes formed? Can consumer attitude be changed? Explain with
examples.
3
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate
your views.
2. Explain the various changes which are required to be made in the promotional
strategy of a company for successfully promoting a product in rural markets
3. Going rural is the need of the hour”. Keeping this statement into account,
suggest the various roadblocks which the marketers have to overcome in order
to successfully launch their product in rural markets.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify
your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Some people opine that a middleman increases the cost of marketing, while
others praise it as it adds value to the product. How would you reconcile these
two opposite views?
2. If your firm is considering changing the shape of certain territories, what
actions would you take to lessen the protests of the sales force who may be
upset about this type of change?
3. How sales target are fixed by companies? Discuss about the application of sales
forecasting techniques in fixing the target. Do you feel that fixing sales target is
useful? Give reasons.
4. What are the different channels available for distribution? How do you select a
right channel? Suggest suitable channel for the following products.
2.6 STRATEGIC MANAGEMENT
1. What are the six sigma strategies? Is this strategies has suitable to all the
organization? If yes explain briefly If no justify your answer.
2. A leading steel company approaches you for strategies formulation and
implementation in the changing environment. Suggest them a combination
of strategies for productivity improvement (Make necessary assumptions).
3. Consider the shampoo market in India. Prepare a table showing the
differences between the strategies adopted by top 5 brands. Explain each
point.
4. Differentiate between competitive advantage of a country and a corporate.
Discuss how this can help a firm to win over competition and grab more
market share.
4
2.7.1 E-COMMERCE
1. What type of electronic payment systems is required in E-Commerce? Why are
there different types of payment systems? Explain the necessary characteristics
of each type of payment system and give an example of each where it is used.
2. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end
e-commerce solutions and describe how they established customer confidence,
trust and ensured privacy and security of the e-commerce transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and
explains the size of the Home Entertainment Market?
2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the
problem of increasing rate of work force turnover, wants you to conduct a
research on this problem. Prepare a blueprint on the research process, you will
follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation".
Do you agree with this statement? Give reasons in support of your answer.
3. “Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies” - Do you agree? Discuss the reasons for your
answer
4. "Every data collection method has its own built-in biases. Therefore, resorting to
multi-methods of data collection is only going to compound the biases", How
would you critique this statement?
M.B.A. Assignment/ MM/ 2nd Year/ AUP/C-550
ANNAMALAI UNIVERSITY PRESS 2020 – 21
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