ANNAMALAI MBA SECOND YEAR ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2018
Last date for submission with late fee ` 300/- : 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “OD is the prescription for the process of planned change in organisations”-
Discuss.
2. “A collection of suitable interventions, built on humanistic- democratic values,
that seeks to improve organisational effectiveness and employee well-being”-
Discuss.
3. “Change is easy to devise but difficult to implement and impossible to sustain”-
Examine this statement and offer your comments.
4. “Learning organisations attack fragmentation, competitiveness, and reactiveness”-
Elaborate this statement?
2.2 TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. In a financial services company where 100 employees are working in
information technology department had a high employee turnover rate. A survey
of employees revealed that the reason most left was dissatisfaction with the level
of training. The average turnover rate was 23 percent per year. The cost to
recruit and train one new employee was Rs. 56,625/-. To address the turnover
problem, the company developed a skills training program that averaged 80
hours per year per employee. The average employee wage was Rs. 35/- per
hour. Instructor, classroom, and other costs were Rs. 170,000/-.
a) What is the total cost of training? The total cost of turnover?
b) If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was the financial benefit of the training program?
c) What was the ROI of the training program?
d) How much would the turnover rate have to be reduced (from 23 percent) for
the training program to show a benefit?
4. Assume you are a personnel manager in an service organisation, If you had an
opportunity to choose between adventure learning and action learning for
developing an effective team in your organisation, which would you prefer?
Defend your choice with precise justification.
3
2.3 LABOUR WELFARE
1. Elucidate the objectives scope and need of the voluntary welfare measures.
2. Discuss the various welfare measures available to protect the female labour and
the Agricultural labour mention the social assistance available to them.
3. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female
and contact labours in India.
4. Explain the psychological issues relating to the employment and measures to be
taken to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL RELATIONS
1. Describe the new perspectives of 1990s. Discuss the implications of post
modernism for employment relations. Explain the latest developments in HRM
for industrial relations issues with suitable examples.
2. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organisations related to industrial relations
in an organisation you are familiar with.
3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are familiar.
What are your suggestions for strengthing the trade unions in India.
4. Define grievance and discuss the role of Human Resource department in
grievance handling. Explain various approaches of grievance resolution, in your
opinion which approach is most effective and why?
2.5 WAGES AND SALARY ADMINISTRATION
1. ‘‘Indian managers are poorly paid compared to their counterparts abroad’’.
Examine this statement and offer your comments on it with suitable evidences.
2. ‘‘Hard workers get poor wage where as the workers hardly work get high wage.’’
Do you agree to this statement? Justify your stand with valid evidences.
3. Do you agree that the objectives of collective bargaining are to reduce the areas
of conflict and to crate work atmosphere geared to productivity? Elucidate.
4. “If selection and placement decisions are done effectively, an individual
performance should not vary a great a deal; therefore, an incentive system is not
necessary”. Dou you agree to this statement? Justify your view.
4
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electronic commerce system.
3. Visit the following sites:
www.olx.com / www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction stage, ecommerce
stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and evaluate
the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area, (b) define the problem, and
(c) explain how you would proceed further.
“While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts”.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our own
instruments for our studies. Do you agree? Discuss the reasons for your answer.
M.B.A.[H.R.M.] – 2ND YEAR - Assignment C- 1900
ANNAMALAI UNIVERSITY PRESS 2017 - 2018
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2018
Last date for submission with late fee ` 300/-: 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries 25
marks. (2 topics)
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. “Every service needs a product and every product needs a service” comment.
2. Assume you are a team member of the marketing research department of a low
cost domestic airline. Your manager has asked you to evaluate the service
quality of the airline. How would you go about It.? What service quality
dimensions would you use to evaluate the same?
3. Assume you are the marketing manager of a company manufacturing fully
automatic washing machines. What product support services would you provide
to the customer to have competitive advantage?
4. Customer waiting can be managed only by operations management’. Do you
agree with the statement? Justify your answer giving suitable examples.
2.2 MARKETING RESEARCH
1. Marketing Research has been suggested as a training ground for advancement in
the firm. Do you agree with this or do you feel that researchers should stay within
their specialty?
2. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?
3. Mr. Puneeth is running a FMCG production company which has market nationality
for the past 50 years. As it reaches maturing stage in its product life cycle, it has
planned to diversify its market from FMCG to Yarn exports. As a Chief Executive
Officer of the company how will you do marketing research for this new business to
find out the market potential?
4. Mr. Adithya, the Managing Director of ANC Limited has given a task to Mr. Sarath,
the R & D Manager to conduct a customer satisfaction survey for their brand of
shampoo among general public in major cities of Tamil Nadu. He has done the
customer satisfaction survey for the past six months. Now, Mr. Sarath has to
prepare the research report of his study. Assist Mr. Sarath in preparing the report
considering data and other necessary details for your own.
2.3 CONSUMER BEHAVIOUR
1. Consumer protection is an important issue. What areas of consumer behavior
appear to be most in need of increased regulation and / or consumer
education?
2. Assume that you are a marketing officer for a large furniture retailer. Prepare a
marketing program that would be successful in reaching consumers in the
25-34 age groups.
3. Assume that a soft-drink marketer wanted to increase penetration in the
Hispanic market. Prepare a set of recommendations for doing so.
4. Assume that a French manufacturer of women’s apparel is seeking to expand
markets by exporting to Canada. What marketing program should be
recommended for maximum effectiveness?
3
2.4 RURAL MARKETING
1. Discuss the important dimension of the rural market demographics and their
implications for marketers of consumer doubles.
2. Explain the important communication concept relevant to the rural markets
what is the significance of usage of symbols and principle, colour and music and
rural marketing communication.
3. Looking at the profile of the rural consumers on Indian today. What are the key
challenges passed for Indian marketers in the rural marketing segments?
4. As the product manager of an established consumer goods company, how would
you handle the menace of spurious brands in the rural markets?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of suitable
examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable examples.
3. What are the different sources of Sales Force Recruits? Illustrate with the help of
suitable examples.
4. What special distribution challenges exist in India? What is the best way for
foreign companies to deal with these challenges? Explain
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical consequences of
strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing pieces
of their firm with pieces from other firm.” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
4
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electgronic commerce system.
3. Visit the following sites:
www.olx.com / www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction
stage, e-commerce stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and
evaluate the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area,
(b) define the problem, and
(c) explain how you would proceed further.
“While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts”.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. Discuss this statement
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies. Do you agree? Discuss the reasons for your
answer.
M.B.A.[M.M.] – 2nd Year – Assignment C -500
ANNAMALAI UNIVERSITY PRESS 2017 -2018
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialisation.
Last date for submission : 28-02-2018
Last date for submission : with late fee `300/- 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss elaborately the role and the progress of commercial banks in the
industrial financing of this country.
3. Explain the role of venture capital in the overall economy and how the venturecapital
industry actually works as a whole and also discuss some of the biggest
successes and failures of venture capital.
4. What do you understand by Credit Rating? Go to any financial institution , get
your credit rating and share your experience.
2.2 INTERNATIONAL FINANCE
1. The international financial environment has become very volatile.’ – Do you
agree? Discuss it by taking into account all relevant factors.
2. Do you know the foreign exchange rates fluctuate? How do these fluctuations
affect us? What can be done to minimize these fluctuations?
3. Discuss the international monetary system, why did the international monetary
system move from a fixed exchange rate system to floating exchange rate
system? What has been its impact?
4. The responsibilities of the foreign banks in the export finance area have today
increased tremendously as compared to earlier years of 20th Century comment.
2.3 DERIVATIVES MANAGEMENT
1. Cipla has a market price of Rs.890. The volatility on the share is 0.32; the riskfree
interest rate is 5 percent. What would be the price of the call with a strike
price of Rs.880, if the expiry date is 20 days ahead? Assume there has not been
any dividend announcement.
2. You are given three call options on a stock at exercise price (k) of Rs 40, Rs.45 and
Rs.50 with the expiration date in 3 month and the premium of Rs.4, Rs.2 and Rs.1
respectively. Show how the call options can be used to create a butterfly spread.
Construct a table with different market prices and show how profit changes with
stock price ranging from Rs 30 to Rs 60 for a butterfly spread.
3. You are a portfolio manager who has just been exposed to the possibilities of
stock index futures. Respond to the following situations.
(a) Assume that you have the resources to buy and hold the stocks in the
S&P 500. You are given the following data. (Assume that today is January 1)
i) Level of the S & P 500 index = 258.90
ii) June S&P 500 futures contract = 260.15
iii) Annualized Rate on T. Bill expiring June 26 (expiration date) = 6%
iv) Annualized Dividend yield on S&P 500 stocks = 3%
v) Assume that dividends are paid out continuously over the year. Is there
potential for arbitrage? How would you go about setting up the arbitrage?
3
(b) Assume now that you are known for your stock selection skills. You have
10,000 shares of Texaco in your portfolio (now selling for 38) and are
extremely worried about the direction of the market until June. You would
like to protect yourself against market risk by using the December S&P 500
futures contract (which is at 260.15). If Texaco's beta is 0.8, how would you
go about creating this protection?
4. What are various types of derivative instruments traded at NSE? What are
various products available for trading in Futures and Options segment at NSE?
2.4 RISK MANAGEMENT AND INSURANCE
1. You are the newly appointed Risk Manager within an organisation and have
noted that there is no written risk management philosophy or statement in
place. Advise the Board of the advantages of adopting a risk document,
describing the elements that should be referenced within it.
2. You are the Internal Audit Manager within an organisation. At a recent Board
meeting, you were asked to prepare for an internal audit of the risk management
process.
(a) State the aim of an Internal Audit team as defined by the Institute of Internal
Auditors (IIA).
(b) Explain the role and assurances that the internal audit has to provide in
relation to risk management.
(c) Explain how the responsibilities of the internal audit function differ from
those of the risk management committee.
3. Discuss the need and growing importance of Liability insurance policies in India
quoting relevant examples with specific reference to Professional indemnity
liability policy in the backdrop of the recent corporate scams.
4. “Claims handling requires specialized skills.” Do you agree? What makes
insurance claims processing difficult and complicated and unpleasant especially
in general insurance. Refer to the relevant IRDA guidelines for speedy settlement
of claims.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. ‘Stock market indices are the barometers of the stock market.’ – Discuss.
4. Technical analysts believe that one can use past price changes to predict future
price changes. How do you justify this belief?
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st Century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
4
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electgronic commerce system.
3. Visit the following sites:
www.olx.com /www.labour.tn.gov.in/www.clicks.co.za/www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction stage,
e-commerce stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and
evaluate the potential of e-commerce for small business development in
India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same..
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area,
(b) define the problem, and
(c) explain how you would proceed further.
While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share of
the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. Discuss this statement
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies. Do you agree? Discuss the reasons for your
answer.
M.B.A.[F.M.] - 2ND Year – Assignment C - 1200
ANNAMALAI UNIVERSITY PRESS 2017 -2018
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
M.B.A. HUMAN RESOURCE MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2018
Last date for submission with late fee ` 300/- : 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelop with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. “OD is the prescription for the process of planned change in organisations”-
Discuss.
2. “A collection of suitable interventions, built on humanistic- democratic values,
that seeks to improve organisational effectiveness and employee well-being”-
Discuss.
3. “Change is easy to devise but difficult to implement and impossible to sustain”-
Examine this statement and offer your comments.
4. “Learning organisations attack fragmentation, competitiveness, and reactiveness”-
Elaborate this statement?
2.2 TRAINING AND DEVELOPMENT
1. A leading FMCG company in India decides to train its entire population of
employees and managers to provide “Legendary Customer Service.” Suggest
and explicate a design for evaluating the impact of such a massive training
effort.
2. Is training transfer an important issue in the automobile manufacturing
companies? How transfer is evaluated in those companies? Design an action
plan sheet that a manager and employee could use to facilitate transfer of
training. Justify each category included in the action plan.
3. In a financial services company where 100 employees are working in
information technology department had a high employee turnover rate. A survey
of employees revealed that the reason most left was dissatisfaction with the level
of training. The average turnover rate was 23 percent per year. The cost to
recruit and train one new employee was Rs. 56,625/-. To address the turnover
problem, the company developed a skills training program that averaged 80
hours per year per employee. The average employee wage was Rs. 35/- per
hour. Instructor, classroom, and other costs were Rs. 170,000/-.
a) What is the total cost of training? The total cost of turnover?
b) If the turnover rate dropped 8 percent (from 23 percent to 15 percent), what
was the financial benefit of the training program?
c) What was the ROI of the training program?
d) How much would the turnover rate have to be reduced (from 23 percent) for
the training program to show a benefit?
4. Assume you are a personnel manager in an service organisation, If you had an
opportunity to choose between adventure learning and action learning for
developing an effective team in your organisation, which would you prefer?
Defend your choice with precise justification.
3
2.3 LABOUR WELFARE
1. Elucidate the objectives scope and need of the voluntary welfare measures.
2. Discuss the various welfare measures available to protect the female labour and
the Agricultural labour mention the social assistance available to them.
3. Write the various statutes enacted by Indian Parliament from time to time and
various schemes implemented by government for the welfare of child, female
and contact labours in India.
4. Explain the psychological issues relating to the employment and measures to be
taken to prevent adverse impact on overall health of employees.
2.4 INDUSTRIAL RELATIONS
1. Describe the new perspectives of 1990s. Discuss the implications of post
modernism for employment relations. Explain the latest developments in HRM
for industrial relations issues with suitable examples.
2. Explain the historical perspective of Industrial relations in India. Discuss the
issues and challenges facing by the organisations related to industrial relations
in an organisation you are familiar with.
3. Explain the meaning, origin and growth of trade unions in India. Describe the
present trade union scenario of an industrial area with which you are familiar.
What are your suggestions for strengthing the trade unions in India.
4. Define grievance and discuss the role of Human Resource department in
grievance handling. Explain various approaches of grievance resolution, in your
opinion which approach is most effective and why?
2.5 WAGES AND SALARY ADMINISTRATION
1. ‘‘Indian managers are poorly paid compared to their counterparts abroad’’.
Examine this statement and offer your comments on it with suitable evidences.
2. ‘‘Hard workers get poor wage where as the workers hardly work get high wage.’’
Do you agree to this statement? Justify your stand with valid evidences.
3. Do you agree that the objectives of collective bargaining are to reduce the areas
of conflict and to crate work atmosphere geared to productivity? Elucidate.
4. “If selection and placement decisions are done effectively, an individual
performance should not vary a great a deal; therefore, an incentive system is not
necessary”. Dou you agree to this statement? Justify your view.
4
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic improvisation’
be a plausible alternative? Explore the practical consequences of strategic
improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electronic commerce system.
3. Visit the following sites:
www.olx.com / www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction stage, ecommerce
stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and evaluate
the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area, (b) define the problem, and
(c) explain how you would proceed further.
“While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts”.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. –Discuss this statement.
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our own
instruments for our studies. Do you agree? Discuss the reasons for your answer.
M.B.A.[H.R.M.] – 2ND YEAR - Assignment C- 1900
ANNAMALAI UNIVERSITY PRESS 2017 - 2018
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. MARKETING MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted Project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.
Last date for submission: 28-02-2018
Last date for submission with late fee ` 300/-: 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned
and not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand
corner on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For
each topic the answer should not exceed 15–pages. Each assignment carries 25
marks. (2 topics)
DR. M. ARUL
DIRECTOR
2
2.1 PRODUCT AND SERVICES MARKETING
1. “Every service needs a product and every product needs a service” comment.
2. Assume you are a team member of the marketing research department of a low
cost domestic airline. Your manager has asked you to evaluate the service
quality of the airline. How would you go about It.? What service quality
dimensions would you use to evaluate the same?
3. Assume you are the marketing manager of a company manufacturing fully
automatic washing machines. What product support services would you provide
to the customer to have competitive advantage?
4. Customer waiting can be managed only by operations management’. Do you
agree with the statement? Justify your answer giving suitable examples.
2.2 MARKETING RESEARCH
1. Marketing Research has been suggested as a training ground for advancement in
the firm. Do you agree with this or do you feel that researchers should stay within
their specialty?
2. Assume you wish to determine whether men are brand-conscious when they are
shopping for suits. How could this question be studied using the observation
method? Using the questionnaire method?
3. Mr. Puneeth is running a FMCG production company which has market nationality
for the past 50 years. As it reaches maturing stage in its product life cycle, it has
planned to diversify its market from FMCG to Yarn exports. As a Chief Executive
Officer of the company how will you do marketing research for this new business to
find out the market potential?
4. Mr. Adithya, the Managing Director of ANC Limited has given a task to Mr. Sarath,
the R & D Manager to conduct a customer satisfaction survey for their brand of
shampoo among general public in major cities of Tamil Nadu. He has done the
customer satisfaction survey for the past six months. Now, Mr. Sarath has to
prepare the research report of his study. Assist Mr. Sarath in preparing the report
considering data and other necessary details for your own.
2.3 CONSUMER BEHAVIOUR
1. Consumer protection is an important issue. What areas of consumer behavior
appear to be most in need of increased regulation and / or consumer
education?
2. Assume that you are a marketing officer for a large furniture retailer. Prepare a
marketing program that would be successful in reaching consumers in the
25-34 age groups.
3. Assume that a soft-drink marketer wanted to increase penetration in the
Hispanic market. Prepare a set of recommendations for doing so.
4. Assume that a French manufacturer of women’s apparel is seeking to expand
markets by exporting to Canada. What marketing program should be
recommended for maximum effectiveness?
3
2.4 RURAL MARKETING
1. Discuss the important dimension of the rural market demographics and their
implications for marketers of consumer doubles.
2. Explain the important communication concept relevant to the rural markets
what is the significance of usage of symbols and principle, colour and music and
rural marketing communication.
3. Looking at the profile of the rural consumers on Indian today. What are the key
challenges passed for Indian marketers in the rural marketing segments?
4. As the product manager of an established consumer goods company, how would
you handle the menace of spurious brands in the rural markets?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Write an essay on wholesaling? Explain the different marketing functions
performed by wholesaler-distributors for manufacturers with the help of suitable
examples.
2. What is the purpose of Sales Organization? What steps will you take for setting
up a Sales Organization? Explain with the help of suitable examples.
3. What are the different sources of Sales Force Recruits? Illustrate with the help of
suitable examples.
4. What special distribution challenges exist in India? What is the best way for
foreign companies to deal with these challenges? Explain
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical consequences of
strategic improvisation for enterprise management.
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing pieces
of their firm with pieces from other firm.” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
4
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electgronic commerce system.
3. Visit the following sites:
www.olx.com / www.labour.tn.gov.in / www.clicks.co.za / www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction
stage, e-commerce stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and
evaluate the potential of e-commerce for small business development in India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same.
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area,
(b) define the problem, and
(c) explain how you would proceed further.
“While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share
of the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts”.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. Discuss this statement
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies. Do you agree? Discuss the reasons for your
answer.
M.B.A.[M.M.] – 2nd Year – Assignment C -500
ANNAMALAI UNIVERSITY PRESS 2017 -2018
ANNAMALAI UNIVERSITY
DIRECTORATE OF DISTANCE EDUCATION
M.B.A. FINANCIAL MANAGEMENT
SECOND YEAR
Academic Year 2017 - 2018
ASSIGNMENT TOPICS
This booklet contains assignment topics. Students are asked to write the
assignments for SIX papers as per instructions, those who have opted project and
Viva-Voce.
Students are asked to write the assignments for the EIGHT Papers as per
instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as
specialisation.
Last date for submission : 28-02-2018
Last date for submission : with late fee `300/- 15-03-2018
NOTE:
1. Assignments sent after 15-03-2018 will not be evaluated.
2. Assignments should be in the own hand writing of the student concerned and
not type-written or printed or photocopied.
3. Assignments should be written on foolscap paper on one side only.
4. All assignments (with Enrolment number marked on the Top right hand corner
on all pages) should be put in an envelope with superscription “MBA
Assignments” and sent to The Director, Directorate of Distance Education,
Annamalai University, Annamalainagar – 608 002 by Registered post.
5. No notice will be taken on assignments which are not properly filled in with
Enrolment Number and the Title of the papers.
6. Students should send full set of assignments for all papers. Partial
assignments will not be considered.
ASSIGNMENT INSTRUCTIONS
Write assignments on any TWO topics in each paper out of the FOUR. For each
topic the answer should not exceed 15–pages. Each assignment carries 25 marks
(2 topics).
DR. M. ARUL
DIRECTOR
2
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Discuss the present state of the Insurance in India and outline causes for their
high growth.
2. Discuss elaborately the role and the progress of commercial banks in the
industrial financing of this country.
3. Explain the role of venture capital in the overall economy and how the venturecapital
industry actually works as a whole and also discuss some of the biggest
successes and failures of venture capital.
4. What do you understand by Credit Rating? Go to any financial institution , get
your credit rating and share your experience.
2.2 INTERNATIONAL FINANCE
1. The international financial environment has become very volatile.’ – Do you
agree? Discuss it by taking into account all relevant factors.
2. Do you know the foreign exchange rates fluctuate? How do these fluctuations
affect us? What can be done to minimize these fluctuations?
3. Discuss the international monetary system, why did the international monetary
system move from a fixed exchange rate system to floating exchange rate
system? What has been its impact?
4. The responsibilities of the foreign banks in the export finance area have today
increased tremendously as compared to earlier years of 20th Century comment.
2.3 DERIVATIVES MANAGEMENT
1. Cipla has a market price of Rs.890. The volatility on the share is 0.32; the riskfree
interest rate is 5 percent. What would be the price of the call with a strike
price of Rs.880, if the expiry date is 20 days ahead? Assume there has not been
any dividend announcement.
2. You are given three call options on a stock at exercise price (k) of Rs 40, Rs.45 and
Rs.50 with the expiration date in 3 month and the premium of Rs.4, Rs.2 and Rs.1
respectively. Show how the call options can be used to create a butterfly spread.
Construct a table with different market prices and show how profit changes with
stock price ranging from Rs 30 to Rs 60 for a butterfly spread.
3. You are a portfolio manager who has just been exposed to the possibilities of
stock index futures. Respond to the following situations.
(a) Assume that you have the resources to buy and hold the stocks in the
S&P 500. You are given the following data. (Assume that today is January 1)
i) Level of the S & P 500 index = 258.90
ii) June S&P 500 futures contract = 260.15
iii) Annualized Rate on T. Bill expiring June 26 (expiration date) = 6%
iv) Annualized Dividend yield on S&P 500 stocks = 3%
v) Assume that dividends are paid out continuously over the year. Is there
potential for arbitrage? How would you go about setting up the arbitrage?
3
(b) Assume now that you are known for your stock selection skills. You have
10,000 shares of Texaco in your portfolio (now selling for 38) and are
extremely worried about the direction of the market until June. You would
like to protect yourself against market risk by using the December S&P 500
futures contract (which is at 260.15). If Texaco's beta is 0.8, how would you
go about creating this protection?
4. What are various types of derivative instruments traded at NSE? What are
various products available for trading in Futures and Options segment at NSE?
2.4 RISK MANAGEMENT AND INSURANCE
1. You are the newly appointed Risk Manager within an organisation and have
noted that there is no written risk management philosophy or statement in
place. Advise the Board of the advantages of adopting a risk document,
describing the elements that should be referenced within it.
2. You are the Internal Audit Manager within an organisation. At a recent Board
meeting, you were asked to prepare for an internal audit of the risk management
process.
(a) State the aim of an Internal Audit team as defined by the Institute of Internal
Auditors (IIA).
(b) Explain the role and assurances that the internal audit has to provide in
relation to risk management.
(c) Explain how the responsibilities of the internal audit function differ from
those of the risk management committee.
3. Discuss the need and growing importance of Liability insurance policies in India
quoting relevant examples with specific reference to Professional indemnity
liability policy in the backdrop of the recent corporate scams.
4. “Claims handling requires specialized skills.” Do you agree? What makes
insurance claims processing difficult and complicated and unpleasant especially
in general insurance. Refer to the relevant IRDA guidelines for speedy settlement
of claims.
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Cite recent examples of political, social, or economic events (market risk) that
have excited (a) The stock market, and (b) Stocks in a specific industry, to surge
ahead or plummet sharply.
2. “Public issue of securities through prospectus is not only most popular but also
the best method of raising fresh capital.” – Critically evaluate.
3. ‘Stock market indices are the barometers of the stock market.’ – Discuss.
4. Technical analysts believe that one can use past price changes to predict future
price changes. How do you justify this belief?
2.6 STRATEGIC MANAGEMENT
1. If strategic planning is essentially a program, can it display the degree of
adaptiveness that 21st Century enterprises need? Would ‘strategic
improvisation’ be a plausible alternative? Explore the practical
consequences of strategic improvisation for enterprise management.
4
2. Select an Automobile industry in India, and evaluate its competitive
business strategy using Porter’s five force model? What strategies can you
suggest to convert the unattractive forces in to attractive ones?
3. “Complementary mergers may result in each firm filling in the missing
pieces of their firm with pieces from other firm” – Examine the validity of the
statement in the Indian context with necessary examples.
4. ‘Formality is the enemy of creativity and innovation’. ‘Informality is the
enemy of disciplined and reliable performance’. Is it consequently impossible
for an enterprise to be both innovative and disciplined? Investigate how
these qualities can be combined.
2.7.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future
prospect of e-commerce.
2. Explain the characteristics of large companies that involve B2G and B2C
transactions in their business, which require roboust, capable and scalable
electgronic commerce system.
3. Visit the following sites:
www.olx.com /www.labour.tn.gov.in/www.clicks.co.za/www.digitalplanet.co.za
a. For each site determine whether it is in the exposure stage, interaction stage,
e-commerce stage or e-business stage. Provide reasons for your answer.
b. Determine whether each site is B2C, C2C, C2B or B2B and why.
c. Critically discuss the process of setting up a free-standing website and
evaluate the potential of e-commerce for small business development in
India.
4. Consider the development of a portal for a Retailer shop. Discuss the various
technologies, tools and components involved in designing the same..
2.7.2 BUSINESS RESEARCH METHODS
1. Below is the gist of an article from Business Week. After reading it
(a) identify the broad problem area,
(b) define the problem, and
(c) explain how you would proceed further.
While Chrysler‘s minivans, pickups, and sport utility vehicles take a big share of
the truck market, its cars trail behind those of GM, Ford, Honda, and Toyota.
Quality problems include, among other things, water leaks and defective parts.
2. It is advantageous to develop a directional hypothesis whenever we are sure of
the predicted direction. How will you justify this statement?
3. If a control group is a part of an experimental design, one need not worry about
controlling other exogenous variables. Discuss this statement
4. Whenever possible, it is advisable to use instruments that have already been
developed and repeatedly used in published studies, rather than develop our
own instruments for our studies. Do you agree? Discuss the reasons for your
answer.
M.B.A.[F.M.] - 2ND Year – Assignment C - 1200
ANNAMALAI UNIVERSITY PRESS 2017 -2018
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