EMBA ISBM ONGOING EXAM ANSWER SHEETS PROVIDED WHATSAPP 91 9924764558
CONTACT:DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Advertising
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Explain indirect role of advertising.
2. Write a short note on contribution of advertising.
3. Describe about media research & advertising decisions.
4. Explain about the Indian private sector & Public sector advertising.
5. Write about interdependence of institutional & product advertising.
6. Which four steps are involved in the task method?
7. Differences between industrial & consumer advertising.
8. Facility factors & Obstructive features of reinforcement of message.
Business Ethics
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Write short note on value education & consumerism
2. Give SWOT analysis in Indian scenario.
3. Explain need for a check on quackery.
4. Give measures to control pollution
5. Discuss unethical practices vis-à-vis cheating.
6. Give benefits of ISO 9000 quality systems & Give importance and use of ISO 9000 standard.
7. Discuss seven points of mahatma Gandhi & Discuss social justice according to gandhiji.
8. Give characteristic of quality leadership.
Consumer Behavior
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Define Perception in context to consumer behaviour? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.
2. What is meant by consumer perception? Explain the factors which affect consumer perception?
3. What is the significance of relationship marketing in the present marketing environment?
4. Write a note on persuasive communication
5. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
6. Discuss McGuire's comprehensive scheme of psychological motives.
7. Distinguish between rational and emotional buying motives with the help of examples?
8. Why is the scope of consumer behavior significantly increasing?
Finance Management
Page 1 Out of 1
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks
1. Briefly define the terms proprietorship, partnership, and
corporation.
2. Why do we add back non cash items to net profit while calculating
cash flow from operating activities
3. “To avoid the problem of shortage and surplus of funds, what is
required in Financial management? Name the concept and explain
four points of importance.
4. Explain the impact of interest rate on long term and short term
bonds?
5. What is Merger ? Is it harmful or beneficial? Explain n Justify
6. Suppose Govt. pay coupon on its bond quarterly; calculate the
intrinsic value of bond under following circumstances: 10 Year
bond with 10% coupon rate is selling at Rs. 1050 face value of
bond is Rs. 1000. Required rate of return is 12%.
7. What are Strike Price and Option Price?
8. Define the Diversifiable Risk and Market Risk and Causes of Risk.
Human Resource Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Explain Job Description and Job Specification.
2. Explain the modern methods of performance evaluation?
3. What are the factors affecting Job Design?
4. What do you understand by Career Development Program?
5. Explain the model of strategic HRM? What are the strategic challenges HRM facing?
6. What do you understand by employee benefits?
7. Write the various methods of training?
8. Explain the traditional methods of performance evaluation?
International Business
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. List out agencies/funds noticed by government of India for the purpose of deemed export benefits.
2. What is the problem of International Liquidity? In what manner this problem has been solved by IMF?
3. What are the different dimensions of economic environment? What are the steps taken by government to improve FDI?
4. What are the benefits to customer/ vendors derived from IT projects by BPCL?
5. What are duty payables of soft bonded IT unit (S-BIT)
6. Short note on free trade & warehousing zones (FTWZ)
7. Explain exports of goods services in foreign exchange management act-1999.
8. What do you understand by fundamental disequilibrium in the balance of
payments? What remedies do you suggest to correct it?
Marketing Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Give the Classification of Products and state Product Line Decisions?
2. What are various ways to classify the service market?
3. Define marketing channel. And explain various types of marketing channels?
4. What are problems and constraints in Rural Marketing?
5. What is market segmentation and Basis of Market Segmentation?
6. How marketing Research and Distribution Management is done in Rural Markets?
7. State the Market Segmentation process and criteria for effective market Segmentation?
8. What is Matrix Organization and what are advantages and disadvantages?
Operations Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. What is continuous improvement (CI)? What are the major tools for this philosophy?
2. What is the logic of Taguchi methods?
3. Describe briefly the steps to develop a forecasting system.
4. Regression and correlation are both termed “causal” methods of forecasting. Explain how they are similar in this respect and also how they are different.
5. Define the terms “Qualitative Methods”, “Trend Analysis Method (Time Series Method), and “Causal Forecast”. Describe the uses of them.
6. What do you see as the main problem with qualitative (judgmental) forecasts? Are they ever better than “objective” methods?
7. Describe total quality management (TQM).
8. Explain the process of collaborative planning? How is available to promise involved?
Principle & Practice of Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Explain disadvantages of functional organization.
2. Describe characteristics of an organization.
3. Factors affecting span of control.
4. Distinguish between delegation & decentralization.
5. How many types of critical standard in management control?
6. What are the advantages and disadvantages of democratic style?
7. Write short note on Staffing as function of management & Managerial skills
8. What is planning? & explain its element.
CONTACT:DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Advertising
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Explain indirect role of advertising.
2. Write a short note on contribution of advertising.
3. Describe about media research & advertising decisions.
4. Explain about the Indian private sector & Public sector advertising.
5. Write about interdependence of institutional & product advertising.
6. Which four steps are involved in the task method?
7. Differences between industrial & consumer advertising.
8. Facility factors & Obstructive features of reinforcement of message.
Business Ethics
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Write short note on value education & consumerism
2. Give SWOT analysis in Indian scenario.
3. Explain need for a check on quackery.
4. Give measures to control pollution
5. Discuss unethical practices vis-à-vis cheating.
6. Give benefits of ISO 9000 quality systems & Give importance and use of ISO 9000 standard.
7. Discuss seven points of mahatma Gandhi & Discuss social justice according to gandhiji.
8. Give characteristic of quality leadership.
Consumer Behavior
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Define Perception in context to consumer behaviour? How does perception affect consumer behavior? Discuss three marketing situations where perception influences buying behaviour.
2. What is meant by consumer perception? Explain the factors which affect consumer perception?
3. What is the significance of relationship marketing in the present marketing environment?
4. Write a note on persuasive communication
5. Explain the characteristics of Organizational buyers? State the factors affecting the same? Please explain the individual consumer buying behavior?
6. Discuss McGuire's comprehensive scheme of psychological motives.
7. Distinguish between rational and emotional buying motives with the help of examples?
8. Why is the scope of consumer behavior significantly increasing?
Finance Management
Page 1 Out of 1
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks
1. Briefly define the terms proprietorship, partnership, and
corporation.
2. Why do we add back non cash items to net profit while calculating
cash flow from operating activities
3. “To avoid the problem of shortage and surplus of funds, what is
required in Financial management? Name the concept and explain
four points of importance.
4. Explain the impact of interest rate on long term and short term
bonds?
5. What is Merger ? Is it harmful or beneficial? Explain n Justify
6. Suppose Govt. pay coupon on its bond quarterly; calculate the
intrinsic value of bond under following circumstances: 10 Year
bond with 10% coupon rate is selling at Rs. 1050 face value of
bond is Rs. 1000. Required rate of return is 12%.
7. What are Strike Price and Option Price?
8. Define the Diversifiable Risk and Market Risk and Causes of Risk.
Human Resource Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Explain Job Description and Job Specification.
2. Explain the modern methods of performance evaluation?
3. What are the factors affecting Job Design?
4. What do you understand by Career Development Program?
5. Explain the model of strategic HRM? What are the strategic challenges HRM facing?
6. What do you understand by employee benefits?
7. Write the various methods of training?
8. Explain the traditional methods of performance evaluation?
International Business
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. List out agencies/funds noticed by government of India for the purpose of deemed export benefits.
2. What is the problem of International Liquidity? In what manner this problem has been solved by IMF?
3. What are the different dimensions of economic environment? What are the steps taken by government to improve FDI?
4. What are the benefits to customer/ vendors derived from IT projects by BPCL?
5. What are duty payables of soft bonded IT unit (S-BIT)
6. Short note on free trade & warehousing zones (FTWZ)
7. Explain exports of goods services in foreign exchange management act-1999.
8. What do you understand by fundamental disequilibrium in the balance of
payments? What remedies do you suggest to correct it?
Marketing Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Give the Classification of Products and state Product Line Decisions?
2. What are various ways to classify the service market?
3. Define marketing channel. And explain various types of marketing channels?
4. What are problems and constraints in Rural Marketing?
5. What is market segmentation and Basis of Market Segmentation?
6. How marketing Research and Distribution Management is done in Rural Markets?
7. State the Market Segmentation process and criteria for effective market Segmentation?
8. What is Matrix Organization and what are advantages and disadvantages?
Operations Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. What is continuous improvement (CI)? What are the major tools for this philosophy?
2. What is the logic of Taguchi methods?
3. Describe briefly the steps to develop a forecasting system.
4. Regression and correlation are both termed “causal” methods of forecasting. Explain how they are similar in this respect and also how they are different.
5. Define the terms “Qualitative Methods”, “Trend Analysis Method (Time Series Method), and “Causal Forecast”. Describe the uses of them.
6. What do you see as the main problem with qualitative (judgmental) forecasts? Are they ever better than “objective” methods?
7. Describe total quality management (TQM).
8. Explain the process of collaborative planning? How is available to promise involved?
Principle & Practice of Management
Total Marks: 80
Note : All Questions are Compulsory
Each Question Carries Equal Marks 10 Marks
1. Explain disadvantages of functional organization.
2. Describe characteristics of an organization.
3. Factors affecting span of control.
4. Distinguish between delegation & decentralization.
5. How many types of critical standard in management control?
6. What are the advantages and disadvantages of democratic style?
7. Write short note on Staffing as function of management & Managerial skills
8. What is planning? & explain its element.
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