INFORMATION TECHNOLOGY ISBM EMBA EXAM ANSWER SHEETS PROVIDED
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Information Technology
TOTAL : 80 MARKS
10 MARKS EACH
Note: Attempt any 8
1. What are the characteristics of a technologically enabled organization?
2. How does an Organization acquire & disseminal knowledge?
3. Why do you suppose inquiry – only applications were developed instead of fully on lines
system?
4. What kind of technology is least flexible? Most flexible?
5. How does strategic planning differ between a firm that offers services & one that
manufacturers a product? Is there a difference in the impact of technology on strategy in
any two types of firms?
6. What kind of business activities do you think are most amenable to common systems in
different countries?
7. What kind of programs do you think are likely to make the most use of floating – point
instructions?
8. Distinguish between computer hardware & software which most concerns a manager?
9. What kind of software does a server for a local area network need to have?
10. What is OLAP? How does it contribute to the organization?
BUSINESS COMMUNICATION
Page 2 of 2
SUBJECT :
Total Marks : 80
CASE-1 (20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an
assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25
for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17
gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will
appeal to different target segments (though the target segment is one which may have already been exposed to
these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell
brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
CASE -2 (20 Marks)
The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the
established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla
and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is
the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range
from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under
the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household
income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The
company has planned only point of purchase (POP) posters initially and may consider the electronic media
later. The shampoo has an annual advertising expenditure of Rs. 10 crores.
Question :
1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?
2 How can you make their communication more effective ?.
Page 2 of 2
CASE 3 (40 Marks)
Attempt all cases of the following: (10 marks each)
(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated
20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears
from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on
26th December, 2005 for Bandar Abbas Port of Iran.
As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz
Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due
to change in telephone (fax) number of the insurance company.
Draft an express telegram to intimate shipment details.
ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at
Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of
“writing and speaking Chinese language.
Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no
bar for the right candidate. E-mail address -info@krishnafashions.com
iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The
bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of
contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/
procurement_news.
Draft a notice for pre-qualification of contractors.
iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th
September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE)
2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2
examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who
joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also
decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed
to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman
highlighting these decisions.
BUSINESS ENVIRONMENT
CASE 1
Q1) Imagine that you are in-charge of a major chemical plant, manufacturing points. At present, the
general awareness about the mandatory requirements for chemical industry is very low. Even if the
compliance record is maintained, it is not disclosed to all employees. (25 marks)
In a recent seminar of the company, many experts from industry associations like Confederation of
Indian Industries (CII), conducted the seminar. The dangers of non-compliance of ISO 14001 EMS
certification and Trade Sanctions, which are likely to increase, were discussed. Even the senior
managers were involved and a lot of serious discussions took place.
After a span of one month, the In-charge (i.e. you!) received a call from the top management, who
want you to find out more about the ISO Certification. The management, wants to help you, with the
help of other employees to list the critical aspects that have potential environmental impact.
You may be feeling that you have only some vague ideas about air pollution in paint industry
and water pollution, due to paint manufacture. You may also recall the newspaper clipping on
internationalization of paint manufacturing practices, which states the following points:
i) What are the activities that are critical to the company’s environmental management
certification?
ii) List the activities which have potential environmental impacts in a pint industry.
iii) List the legal requirements.
iv) Is there a trade related issue involved in this case
v) Explain, how your company can prepare itself towards certification.
CASE 2 :
Q2) XYZ company is an equal opportunity employer. XYZ Co has always upheld the
spirits of freedom, human welfare, fair practices and fair treatment to all employees. It has the image
of a socially responsible company in India. XYZ Co., has never involved itself in any study deals,
even if it could bring good profits. (15 Marks)
Also, XYZ Co. is a major IT solution provider. XYZ has immense potential for providing
consultancy services in the African nations and South East Asian countries. A request was received
from an African country, stating that they have an assignment for two years. The following
conditions are to be fulfilled.
a) Employees should not bring families with them during the assignment.
b) Women managers should not accompany the team.
c) The country and the collaborating company are not responsible if any accident or any other
untoward incidents take place.
Please answer the following questions :
i) Should XYZ Co take up the assignment?
ii) How can XYZ Co maintain business viability and growth without compromising on basic rights
and values enshrined? In the mission statement of the company?
iii) What alterations may be sought in the agreement and why?
CASE 3
Q3) On the night of December 23, 1983 a dangerous chemical reation occurred in the Union
Carbide factory in Bhopal, when a large amount of water got into the MIC i.e. Methyl Isocyanate
storage tank. When the leak was detected by workers at 11.30 pm, their eyes began to tear and burn.
The rest is history. About 40 tons of MIC poured out of the tank for nearly 2 hours and escaped into
air, spreading within 8 km down wind, About 4000 people were killed in sleep or as they fled in
terror, hundreds of thousands were injured or effected the victims who were almost entirely the
poorest members of the population. The poisonous gas, caused death and left the survivors with
lingering disability and diseases.
The Bhopal disaster was a result of the combination of legal, technological, organizational and
human errors. The long term effects were made worse by the absence of systems to care for and
compensate the victims. Also, the safety standards and maintenance procedure at the Union Carbide
plant had been deteriorating and ignored for months.
Questions :
i) From Bhopal Tragedy, what an industrial manager learns? What safety procedures are to be
followed. Study the case deeply and state what were the defects of MIL unit. In view of this case,
prepare a disaster management plan, which could cover be useful to a chemical company. (10 Marks)
Q 4)
i) List the methods of waste management in the order of preference. (5 Marks)
ii) What are the advantages of solid waste incernaton? (5 Marks)
iii) Define hazardous waste (5 Marks)
iv) List the legal provisions in the Environment Protection Act pertaining to hazardous waste
(5 Marks)
Q 5)
i) Discuss the role of CPCB (Central Pollution Control Board) in the pollution control activities in
India. (2 Marks)
ii) Mention the salient points of the 3 Acts : (2 Marks)
The Air (prevention and control of pollution) Act 1981
The Water (prevention and control of pollution) Act 1974
The Environment (Protection) Act 1986
iii) Explain the very elements of EIA (Environmental Impact Assessment) – different types of
Impact Assessments – the benefits of EIA – The EIA process, key points to remember while
conducting an effective EIA. (2 Marks)
iv) Compare and contrast “polluter pays principle” with “beneficiary pays principle”. (2 Marks)
v) What are the tenets of Risk management – explain the steps involved through a chart. (2Marks)
BUSINESS ETHICS
Page 2 of 3
CASE -1 (20 Marks)
Joan, an employee of Great American Market, was warned about her excessive absenteeism several
times, both verbally and in writing. The written warning included notice that "further violations will
result in disciplinary actions," including suspension or discharge.
A short time after the written warning was issued, Joan called work to say she was not going to be in
because her babysitter had called in sick and she had to stay home and care for her young child. Joan's
supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned
that if she did not report to work, she could be suspended. When Joan did not report for her shift,
Sylvia suspended her for fifteen days.
In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and
protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a
good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker.
Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.
Questions:
1. Was the suspension fair?
2. Did Joan act responsibly?
3. Should she be fired?
CONTACT:
DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com
Information Technology
TOTAL : 80 MARKS
10 MARKS EACH
Note: Attempt any 8
1. What are the characteristics of a technologically enabled organization?
2. How does an Organization acquire & disseminal knowledge?
3. Why do you suppose inquiry – only applications were developed instead of fully on lines
system?
4. What kind of technology is least flexible? Most flexible?
5. How does strategic planning differ between a firm that offers services & one that
manufacturers a product? Is there a difference in the impact of technology on strategy in
any two types of firms?
6. What kind of business activities do you think are most amenable to common systems in
different countries?
7. What kind of programs do you think are likely to make the most use of floating – point
instructions?
8. Distinguish between computer hardware & software which most concerns a manager?
9. What kind of software does a server for a local area network need to have?
10. What is OLAP? How does it contribute to the organization?
BUSINESS COMMUNICATION
Page 2 of 2
SUBJECT :
Total Marks : 80
CASE-1 (20 Marks)
Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an
assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25
for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17
gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will
appeal to different target segments (though the target segment is one which may have already been exposed to
these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell
brands bears the label "lmported by Nestle India Ltd." indicating that they may be better than smuggled ones
(which may be stale).
Question :
1 Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
2 What business communication media you will utilize if you have to launch a soap in rural India?
CASE -2 (20 Marks)
The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the
established brands in the market.
Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla
and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is
the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range
from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under
the brand name Premium Herbsl Shsmpoos and they target urban housewives with a monthly household
income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The
company has planned only point of purchase (POP) posters initially and may consider the electronic media
later. The shampoo has an annual advertising expenditure of Rs. 10 crores.
Question :
1 Comment on the marketing mix of JK's Premium Herbsl Shampoos ?
2 How can you make their communication more effective ?.
Page 2 of 2
CASE 3 (40 Marks)
Attempt all cases of the following: (10 marks each)
(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated
20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears
from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on
26th December, 2005 for Bandar Abbas Port of Iran.
As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz
Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due
to change in telephone (fax) number of the insurance company.
Draft an express telegram to intimate shipment details.
ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at
Surat. The company immediately needs an Executive - Foreign Affairs (male/female) with ability of
“writing and speaking Chinese language.
Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no
bar for the right candidate. E-mail address -info@krishnafashions.com
iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The
bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of
contractors. Full details are available on its website - www.sbi.co.in or www.statebankofindia.com/
procurement_news.
Draft a notice for pre-qualification of contractors.
iv) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th
September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE)
2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2
examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who
joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also
decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed
to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age
requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman
highlighting these decisions.
BUSINESS ENVIRONMENT
CASE 1
Q1) Imagine that you are in-charge of a major chemical plant, manufacturing points. At present, the
general awareness about the mandatory requirements for chemical industry is very low. Even if the
compliance record is maintained, it is not disclosed to all employees. (25 marks)
In a recent seminar of the company, many experts from industry associations like Confederation of
Indian Industries (CII), conducted the seminar. The dangers of non-compliance of ISO 14001 EMS
certification and Trade Sanctions, which are likely to increase, were discussed. Even the senior
managers were involved and a lot of serious discussions took place.
After a span of one month, the In-charge (i.e. you!) received a call from the top management, who
want you to find out more about the ISO Certification. The management, wants to help you, with the
help of other employees to list the critical aspects that have potential environmental impact.
You may be feeling that you have only some vague ideas about air pollution in paint industry
and water pollution, due to paint manufacture. You may also recall the newspaper clipping on
internationalization of paint manufacturing practices, which states the following points:
i) What are the activities that are critical to the company’s environmental management
certification?
ii) List the activities which have potential environmental impacts in a pint industry.
iii) List the legal requirements.
iv) Is there a trade related issue involved in this case
v) Explain, how your company can prepare itself towards certification.
CASE 2 :
Q2) XYZ company is an equal opportunity employer. XYZ Co has always upheld the
spirits of freedom, human welfare, fair practices and fair treatment to all employees. It has the image
of a socially responsible company in India. XYZ Co., has never involved itself in any study deals,
even if it could bring good profits. (15 Marks)
Also, XYZ Co. is a major IT solution provider. XYZ has immense potential for providing
consultancy services in the African nations and South East Asian countries. A request was received
from an African country, stating that they have an assignment for two years. The following
conditions are to be fulfilled.
a) Employees should not bring families with them during the assignment.
b) Women managers should not accompany the team.
c) The country and the collaborating company are not responsible if any accident or any other
untoward incidents take place.
Please answer the following questions :
i) Should XYZ Co take up the assignment?
ii) How can XYZ Co maintain business viability and growth without compromising on basic rights
and values enshrined? In the mission statement of the company?
iii) What alterations may be sought in the agreement and why?
CASE 3
Q3) On the night of December 23, 1983 a dangerous chemical reation occurred in the Union
Carbide factory in Bhopal, when a large amount of water got into the MIC i.e. Methyl Isocyanate
storage tank. When the leak was detected by workers at 11.30 pm, their eyes began to tear and burn.
The rest is history. About 40 tons of MIC poured out of the tank for nearly 2 hours and escaped into
air, spreading within 8 km down wind, About 4000 people were killed in sleep or as they fled in
terror, hundreds of thousands were injured or effected the victims who were almost entirely the
poorest members of the population. The poisonous gas, caused death and left the survivors with
lingering disability and diseases.
The Bhopal disaster was a result of the combination of legal, technological, organizational and
human errors. The long term effects were made worse by the absence of systems to care for and
compensate the victims. Also, the safety standards and maintenance procedure at the Union Carbide
plant had been deteriorating and ignored for months.
Questions :
i) From Bhopal Tragedy, what an industrial manager learns? What safety procedures are to be
followed. Study the case deeply and state what were the defects of MIL unit. In view of this case,
prepare a disaster management plan, which could cover be useful to a chemical company. (10 Marks)
Q 4)
i) List the methods of waste management in the order of preference. (5 Marks)
ii) What are the advantages of solid waste incernaton? (5 Marks)
iii) Define hazardous waste (5 Marks)
iv) List the legal provisions in the Environment Protection Act pertaining to hazardous waste
(5 Marks)
Q 5)
i) Discuss the role of CPCB (Central Pollution Control Board) in the pollution control activities in
India. (2 Marks)
ii) Mention the salient points of the 3 Acts : (2 Marks)
The Air (prevention and control of pollution) Act 1981
The Water (prevention and control of pollution) Act 1974
The Environment (Protection) Act 1986
iii) Explain the very elements of EIA (Environmental Impact Assessment) – different types of
Impact Assessments – the benefits of EIA – The EIA process, key points to remember while
conducting an effective EIA. (2 Marks)
iv) Compare and contrast “polluter pays principle” with “beneficiary pays principle”. (2 Marks)
v) What are the tenets of Risk management – explain the steps involved through a chart. (2Marks)
BUSINESS ETHICS
Page 2 of 3
CASE -1 (20 Marks)
Joan, an employee of Great American Market, was warned about her excessive absenteeism several
times, both verbally and in writing. The written warning included notice that "further violations will
result in disciplinary actions," including suspension or discharge.
A short time after the written warning was issued, Joan called work to say she was not going to be in
because her babysitter had called in sick and she had to stay home and care for her young child. Joan's
supervisor, Sylvia, told her that she had already exceeded the allowed number of absences and warned
that if she did not report to work, she could be suspended. When Joan did not report for her shift,
Sylvia suspended her for fifteen days.
In a subsequent hearing, Joan argued that it was not her fault that the babysitter had canceled, and
protested that she had no other choice but to stay home. Sylvia pointed out that Joan had not made a
good faith effort to find an alternate babysitter, nor had she tried to swap shifts with a co-worker.
Furthermore, Sylvia said that the lack of a babysitter was not a justifiable excuse for being absent.
Questions:
1. Was the suspension fair?
2. Did Joan act responsibly?
3. Should she be fired?
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